Tag: branding

Building Trust into Your Business Culture

Building trust between a company and a consumer is essential to business. All companies, regardless if they are organizations or individuals, should continually work on creating a culture of mutual trust. A trusting culture helps make challenging conversations easier, teams more integrated and employees more engaged. It also helps keep consumers loyal to a company’s brand.

“When people respect you as a person, they admire you. When they respect you as a friend, they love you. When they respect you as a leader, they follow you.”
–John C. Maxwell, The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You

Building trust in any business starts with networking and knowing the correct tools, like name tags, that will help get the job done.

Trust is crucial for building strong relationships, especially in business. When people trust a company, employees instinctively work harder and listen better. In turn, this makes customers more willing to forgive mistakes or misunderstandings. Companies need to be reliable and follow through on commitments. Trust comes in three forms: confidence in the completeness of a company’s knowledge, skills and abilities.

Building Trust with Knowledge

Photo ID Badge with a logo, picture, name and company brand held by an employee on a lanyard.

Communication is at the core of all relationships, and it should be no different with employees, colleagues and consumers. When building a relationship with customers, business owners can excel when they take pride in what they know. And by sharing this knowledge with their employees, business owners empower so the business will run smoothly.

Communicating your company’s knowledge with consumers builds their trust in your brand. It shows them that you know what you’re doing and that you can do it well. Proving your knowledge of your business (service or product) helps customers to know and trust your process. A February 2019 Gallup survey revealed that “trust remains a vital form of business currency, but customers rely on different signals to convey a company’s trustworthiness — including, in many cases, a wealth of information about its ethical track record and the experiences of its customers and employees.”

Companies who work on building trust on a daily basis in routine interactions with customers, consistently delivering on their promises or going to great lengths to rectify the situation when they cannot. They behave as if their customers’ satisfaction and well being are their most important considerations, leaving customers with a feeling of partnership rather than adversity.

Trust in Skills

Side circle name tag with an engraved logo, full name and title worn by a professional.

Doing a job well is only one important step toward achieving your business goals. Whether you have a product or provide a service, your skills are what will keep you in business. No matter what your business offers, customers learn to trust in your skill set, and that is what keeps them returning. So, make sure that you continue to build on your business skills.

Consumers don’t just buy your product or service. They are only with your business because they trust how you make them feel. They also trust how you provide solutions to their problems. Yes, this means that customer needs are typically emotional, not logical. The more you know about each of your customers, the better you will be at communicating with them and meeting their needs.

Every transaction your customer has with you is actually an entire journey. At every step of this journey, there is an opportunity to either delight your customer or have your customer suffer a pain point.

A refined skill set will drive trust because it demonstrates that your business has the needed competence and expertise. Your skill set will drive trust because it provides tangible evidence of your abilities and knowledge of what you do. When you show that you have your specific skill set, it means you have invested time and effort into developing your knowledge and abilities. This, in turn, will inspire confidence in your customers and lead them to trust your abilities.

Trust in Ability

Building trust with a white metal name plate with gold engraving of a logo, name and title sitting on a desk.

When a business goes out of its way to prove it has the abilities it says it does, it shows its customers that the company can be trusted. Ability helps with building trust because it provides evidence that your business can deliver on its promises. It shows customers that you have the means and skills to achieve their needs no matter what they need. This, in turn, inspires customer confidence and fosters trust in your business.

Inspiring trust and confidence in customers should be one of your primary goals. So, if your business has the ability to perform the service or provide the product you advertise, that means you have the necessary skills, knowledge and resources. This will prove to consumers that they should trust you to make decisions that best suit their needs when they choose your company.

Consistently demonstrating competence and proficiency in your company’s abilities instills confidence in customers and, in turn, builds this needed trust. Truthfulness, responsibility, unification, steadfastness and thankfulness are the foundations required for trust. When your customers see you consistently displaying these qualities, their trust in your abilities will continue to build.

Make sure you always give everything you have to your job, no matter what you do. No matter your position or standing in your company, doing good work will help others see their value in the company. Being a positive influence will help you take pride in your job. Show a hunger for learning what your company offers, and you will be noticed for growth opportunities your company may offer. Engage with your job and find that you not only take pride in a job well done but also that you love what you do.

Dave Wendland, VP Strategic Relations at HRG, says the following:

Truthful: Honesty, integrity and consistent actions undeniably lead to trust.

Consistency in your delivery of materials, the way you treat clients and the manner in which you operate your business day in and day out can truly set you apart in the market.

Responsibility: Establish corporate activities with the main purpose of benefiting external individuals, a community or the environment.

For some organizations, social consciousness or “doing the most good” are simply words that are written on a wall. But it needs to be a way of life. This can be as simple as your entire team accepting responsibility for outcomes for your clients, community and co-workers.

Unifying: Demonstrative focus on a client and brand’s specific needs and ensuring that all members of the team are sincerely working together toward a common goal.

Teamwork is best exemplified by a group of individuals all pulling in the same direction and moving toward a common goal. Although unique individuals are departmentalized from a structure standpoint, when it comes to client needs, you should move as one.

Steadfast: Be reliable, almost predictable, in how you approach business and treat customers.

Nothing gives me more delight in our company’s delivery of a service than clients who comment that they “set their clocks by us.” In other words, keep your promises by doing what you say you’ll do and delivering it when you say you will.

Thankful: Customers are at the heart of why brands survive. Without them, a brand wouldn’t last. Authentic appreciation goes far.

Building Trust and Respect in the Workplace

What is a culture of respect, especially when it comes to your business? A culture of respect is when your business or organization admires the achievements of someone. This can include those such as an employee, a volunteer or any team member. Learn more about Creating a Culture of Respect in the Workplace.

“Trust is like the air we breathe—when it’s present, nobody really notices, but when it’s absent, everyone notices.” –Warren Buffett

So, what are you doing every day to strengthen the culture of respect and trust with your employees and customers?

Name Tags are Your Best Friend

Excellent customer service begins with name tags. They are an integral part of your work uniform. Dress codes state what workers should and shouldn’t wear to work. That is why you would typically see brokers wearing suits, teachers wearing business casual and retail workers wearing company colored shirts. When jobs do not require anything specifically, name tags do the trick just as well as regular uniforms. They tell guests and other workers your name, job title, business name and more. Name tags are your best friend because they help you quickly become friends with everyone you serve.

When you wear a name tag, you break the awkwardness of speaking to a customer when they do not know how to address you—with that, communicating with customers is easier than ever. With your name displayed, you give customers and employees permission to learn your name and address you as such. After that, you are open to communication for any reason.

business meeting with people wearing name tags

Relationships Start with Name Tags

Imagine you are at the county fair. You manage a game booth where kids compete for the biggest stuffed animal. When you are on the job, you and your coworkers only wear black, a subtle way to show that you are working. However, you could blend in just like an ordinary fair visitor.

Visitors don’t have to second guess when you wear a name tag. You and your coworkers are attentive workers when you wear them. You are the professional they can approach if they want to play the game at your booth. Wearing a name tag shows that you can assist them with whatever request or concern visitors have. Name tags are your best friend.

three logo name tags

It is comforting for customers whenever you wear a name tag. You appear to be a fun member of your community who enjoys helping other members have a good time. You are ready to show visitors a great time when you have proper identification.

The same is true when you work in retail. While wearing a name tag, you are easy to spot from a crowd. Consumers can call your name, making it more personable. Then, lead your consumers to whatever they are searching for. Finally, when you ring them up, you offer them a discount they were unaware of.

You can help customers save time and money with excellent customer service. You help your guests leave the store quicker and happier, and then they will keep coming back for more. They will remember interactions like these because quality service is memorable. When you take care of your guests, they will remain loyal to your business.

During volunteering events, name tags are essential. Volunteers usually work in casual clothes, making it difficult for people to tell the difference between volunteers and guests. Crowded events make things even more difficult. If no one wore identification, the place would be chaotic. That’s why you typically see volunteers wearing lanyards or badge holders with a tag on them. Volunteers see people come and go throughout the day, so it simplifies things when it is easy to see you are a volunteer.

Create Unforgettable Moments for Guests

When you present excellent customer service, your customers will remember. Excellent customer service can be as simple as asking if they’re finding everything OK and telling them they can come to you for anything. Then, you can take it a step further and walk them to the destinations. Finally, you can talk to them about deals and discounts they can sign up for during that time. 

logo name tag

When you give your customers your full attention, it shows that you care about their satisfaction. Name tags are your best friend because they allow for more unique interactions.

Small talk helps friendships blossom because what everyone wants is to be understood. In addition, this back and forth lets guests know that you are willing to offer more than the assistance they are used to.

Name tags are your best friends because they assist you in starting conversation with people you serve. They are the catalyst you need to get closer to your customers. Wearing identification shows you are open to helping them. Treating people with excellent customer service means you treat guests with respect and trust. Because you treated clients well, you’ve begun two relationships: you and the customer and the client and company. Because you showed excellent customer service, you have started a significant relationship between the company and clients. Name tags are tools you can use to build relationships with your guests.

“A good relationship is when someone accepts your past, supports your present and encourages your future.” – Unknown

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Community Sharing and Working Together

From defining community to revisiting our younger days when we were told to share, we learn that community sharing can help determine basic business practices. So, what is a community? It is a group of people with a common characteristic or interest living together within a larger society. Community is also described as a feeling of fellowship with others as a result of sharing common attitudes, interests and goals.

As we all have been taught from a young age, sharing is to partake of, use, experience, occupy or enjoy things and experiences with others. When you put the two together, it becomes a strong sense of belonging. And when businesses adopt these practices, their business will grow exponentially!

Community sharing with people wearing lanyards and name tags while serving others.

“The key benefit of the sharing economy that we are the most passionate about is that it empowers people,” says Rachel Botsman, founder and director of Collaborative Consumption and author of the book What’s Mine is Yours: How Collaborative Consumption is Changing the Way We Live. “It empowers people to live more sustainably, to build community in new ways, to make money from their existing assets and most importantly, to rediscover a human connection we have lost somewhere along the way.”

When businesses get together in their communities and take pride in everyone’s work, they will see growth and camaraderie that can only be accomplished together.

As the sharing economy picks up momentum, its reach has become global. In cities and towns around the world, people are creating ways to share everything from baby clothes to boats, hardware to vacation homes. There are also groups emerging that consciously identify with the big picture sharing movement. These groups focus on education, action and community building and advocate for a cultural shift toward widespread sharing.

From neighborhood level cooperatives to global organizations, these groups work to bring sharing into the mainstream. They see sharing as a new paradigm; a means to a more democratic society, and they understand that sharing is not a new fad but an ancient practice that technology is reinvigorating.

Connecting to Others Through Community Sharing

Identification products are more valuable than you might think when you involve them with your community sharing. From neighborhood get togethers to corporation events, name tags and ribbons are the best tools to get your brand out there. In addition, adding your logo to these products at community events can increase your brand reach.

Building these social connections can also help you reach your professional goals. By building relationships with people at work and in your community, you form a strong network of people who trust your abilities and are willing to support your business. And, in turn, you prove to your community that you are eager to help them succeed.

Building community: how sharing ideas can bring us all together

As the world grows more connected, digitally and physically, people are living closer together and interacting in ways they never have before. As a result, the process of building communities – coming together with people across cultures to share goals and ideas – is more important than ever before.

When it comes to joining together to make our neighborhoods, our cities, and our world better, one of the most important things we can do is to find out what we have in common. When we share something with the people around us – no matter how small or insignificant it seems – it can help us make connections we never realized we could.

Public art projects, community development groups, and museums are some of the people and organizations who are using this principle to bring us all closer. Check out these amazing examples of people getting together in completely new ways.

The idea here is that your community doesn’t just buy your product or service. The community stays with your business because they trust how you make them feel. You are providing solutions to their problems. So, the more you know about your community, the more you can help it grow. And by supporting your community, you help your business grow.

Building Customer Relationships

The key to any good relationship is communication. Keeping open lines between yourself, your employees and your customers is crucial to your success. Without this communication, those customer relationships that keep you in business will fall short of where you need them. And remember that without your customers, you will go nowhere.

You must meet the standards that the customer expects from you. This could mean products or services rendered. Make sure that everything your business does is for the customer. Not only will this help with the retention of current customers, but this can also bring in others that your clientele tells about your wonderful company.

Identification and Community Sharing

Name tags, personalized ribbons and other identification products will help your brand reach. However, and more importantly, these products will let you reach out to your community and let them know who you are and that you are there to help. Here are three products with ways they will help in your community.

Three stock rosette ribbons that are for first, second and third place.

Everyone Deserves an Award (Place Rosettes)

Community recognition can happen anywhere: school art shows or neighborhood events, so be prepared with award ribbons. Reward those in attendance as well as winners at any gathering.

A black reusable speedy badge with a printed insert for a community sharing event.

Reusable Speedy Badges and Community Sharing

Come together in your community by sharing products and services with those around you (name tags included). These reusable badges will identify everyone at your next community event.

Gold imprinted custom badge ribbon for a community event award.

Using Badge Ribbons as Show Passes

Create unique awards and passes with custom imprinted badge ribbons attached to contestants and given to guests. These ribbons are the perfect way to make sure that everyone at your event feels invited and welcome.

Read More: Better Your Brand with Community Service

Building a brand is something every business regularly focuses on. From excellent customer service to high quality products, brand reputation is everything you do to retain customers. This reputation directly impacts your customer’s behavior toward your company. Making sure that you better your brand will help you stay in business. You are building your brand reputation by producing high quality interactions with clients and customers.

Donations are a great way to show your customers how much you care about their needs. Giving something away is about adding value to your community, no matter if it is time or money. The joy we get from giving our products to those in need helps us to better our brand by investing in our community. By building this reputation, we continue to help those around us and improve our brand.

How Name Tags Step Up Your Branding

You see them everywhere: restaurants, grocery stores, retail establishments. Employees wearing name tags can be found nearly every place you need to go. And it doesn’t stop there! You can find name tags at conventions, conferences, meetings and more.

Someone putting on a name tag makes them immediately more approachable. A name tag connects your name with your face, so customers feel more comfortable where you work. A business’s best asset is its employees. Customers who interact with employees wearing name tags are more likely to have a positive experience. With these experiences comes customer loyalty.

As Scott Ginsberg, the Name Tag Guy says, “Your name tag is your best friend for several reasons. First of all, a person’s name is the single context of human memory most forgotten. And people are less likely to approach you if they don’t know (or forgot) your name. Secondly, it’s free advertising for you and your company. Third, name tags encourage people to be friendly and more approachable.”

Employees wearing name tags while traveling to and from work.

Logo Name Tags and Branding

Your employees can help with branding and customer retention by wearing their name tags outside work. Think about this: as your employees travel to and from work, if they still have their name tags on, you get free advertising! And, if they leave them on during off-campus lunch breaks, free advertising!

When employees continually wear name tags, your brand becomes more visible. The more people see your logo, the more they will know your business and what you do. So, when purchasing name tags, make sure to add your logo to make the most out of them.

Typically the power within name tags is acknowledged as a professional and friendly way to identify a company or personal identity. Many companies use name tags for branding and employee recognition. And this employee communication helps to improve customer care.

Name tags also provide confidence to those at a conference or meeting. Even if everyone doesn’t know each other, their names are visible, making introductions less intimidating. In addition, people can confidently call each other by their names.

Providing balance and uniformity is what name tags do best. When your business succeeds, your employees feel they are a part of that. So, having them help with your branding (by wearing logo name tags) is an essential part of your marketing.

Wearing name tags can help create an inviting atmosphere, making the employee feel more approachable. In addition, when your customers come into your business and see a face and can immediately associate with a name, it makes them more apt to stay and do business with you.

Custom lanyards designed with a business logo that are worn during a conference with identification.

Custom Lanyards and Networking

Everyone can use lanyards; seriously, you can find them everywhere. Schools, office buildings and even sporting venues use them daily. In addition, lanyards are commonly used during conferences, conventions and other events. Remember, every detail counts for any event, including branded lanyards for every attendee and presenter.

Not only do custom lanyards help in branding on the job, but they also help with networking at events. And, when you design your lanyards to have a business logo and name, it makes your marketing efforts more effective.

Keep your employees branded at all times. Add your logo and company color to a lanyard, and you won’t be able to give them out fast enough. Or, use a slogan or motto on branded lanyards to promote your business. These tools add recognition and identify not only the wearer but also the company. Often, lanyards are a requirement for access to a building or meeting and can be used this way as advertising.

While lanyards are commonly used for displaying badge holders or name tags, they can also be useful for other daily activities. And, they make for great marketing tools as well as providing security for events. Use branded lanyards for keeping track of keys and other personal items.

Lanyards are incredibly versatile due to their custom nature. Add text, logos, graphics and more to promote any brand. The text can be a phrase, a date or the name of an event or business. In addition, wearing a lanyard makes ID or credentials more accessible to show to others or for security proof that you can be in a building or any other typically private place.

The Power of Names (and how to help others remember yours)!

Whenever you put on a name tag, you become the face of your purpose, whatever that is. Your name tag represents this purpose to everyone around you, which benefits you and others. It can quickly help the people around you put your face with your name. We have all heard that “a picture is worth a thousand words.” So, tell that story simply and quickly with your smile and a name tag.

How to Help Employees Feel Safe Wearing Name Tags

Achieve your company’s potential with employee safety and quality name tags.

Name tags are essential to your company’s success. Having your employees wear name tags leads to better communication, quality performance and overall growth. However, some employees think wearing a name tag is a risk to their safety. If you want your company to achieve its potential, you must help employees feel safe wearing your company’s name tags. By resolving their concerns, you will have a team of loyal employees to help you grow your business.

Two restaurant employees wearing name tags with first names only, which is meant to help employees feel safe wearing name tags.

Why You Want to Use Name Tags

Employee identification improves multiple aspects of your business simultaneously. Here are just a few examples.

Customer Service

metal name tags used for customer service in a food service business

Name tags help employees provide excellent customer service. Acting as icebreakers, they encourage communication between your customers and employees. After all, a name tag is essentially an unspoken introduction. When employees introduce themselves by wearing a name tag, customers feel welcome in your office or store. Name tags also permit customers to approach employees with a question or problem. As customers interact with your employees, your team gains valuable insight into what customers need and how to help them.

Branding

Your brand distinguishes you from your competitors. The more customers see it, the stronger your brand becomes. Take advantage of company name tags by customizing them with your business logo. With a logo on each employee’s name tag, your brand becomes visible throughout the entire office or store.

Productivity

Employees work best together when they know each other’s names. Instead of trying to remember who so-and-so is, they can focus on company projects and ask each other for help. Being on first-name terms also creates a friendly, supportive work culture that reduces stress levels and increases job satisfaction. If you want your team to work at maximum capacity, give them name tags to help them remember who their colleagues are.

Why Employees May Worry About Name Tags

Some employees do not like to wear name tags because they think it puts them at risk of identity theft. Unfortunately, in this digital age, it is easy to find someone’s social media accounts and other information just by knowing their name and where they work. Scammers can also contact human resources and ask for an employee’s information. No matter how people may try to steal your employee’s identity, the consequences can be devastating. If someone steals your employee’s identity, they can end up in a severe financial crisis. Such damage can take months, if not years, to recover from.

Employees may not want to wear name tags because they are afraid of being harassed. Name tags allow customers, co-workers and vendors to ask for them by name. And some of your employees may have experienced workplace harassment when customers come to the store and ask for them specifically. If this is the case, your employees are more likely to object to wearing a name tag.

Resolve Your Employees’ Safety Concerns

As an employer, it is best to resolve your employees’ safety concerns about wearing name tags. When employees feel safe at work, they are happier, more loyal and more productive. In addition, they experience lower stress levels and take risks to come up with creative solutions. If you want your employees to do their best, you must make them feel safe wearing name tags.

An employee goes over paperwork with a client. He is wearing a name tag because his employer knows how to help employees feel safe wearing a name tag.

There is a direct correlation between happy employees and happy customers. When employees interact with customers, their attitude sets the tone for the customer’s experience. If employees are happy, customers will enjoy doing business with your company.

You don’t just want to make your employees feel safe; you want to keep them safe too. Unfortunately, if your employees’ fears are realized and they have their identity stolen, you could be held liable. To prevent your company from getting into legal trouble, ensure you communicate with every employee about how to protect themselves from identity theft and other fraudulent activity.

With so much to gain from using name tags, making your employees feel safe wearing them is worth every effort. You will not only have better customer service and higher productivity but happy employees as well.

Increase Security Using Name Tags

Change how your employees view name tags by pointing out how identification keeps them safe. Once they see how name tags increase workplace security, they should feel better about wearing them. Here are a few ways name tags create a safe work environment.

Prevent Trespassing

Name tags help staff members and security personnel identify if someone is allowed in the facility. All they have to do is look and see if the person is wearing a company name tag. Because your employees are used to seeing their co-workers wear name tags, it will only take them a second to notice if one is missing. Their quick response to any unusual activity will keep everyone in your workplace safe.

Know Who Visitors Are

Pro Tip: To make visitor IDs most effective, use the visitor’s first and last name on their badge.

Visitor ID badges protect employees in multiple ways. They let your team know if visitors are in a restricted area and allow your team to identify visitors by name. If an employee is harassed or suspects a visitor of inappropriate activity, they can report it.

Badges help your employees identify vendors and people who visit your facility regularly. They are the visitors who will become the most familiar with your workplace and your employees’ routines. By creating photo IDs for these regular visitors, your team knows who they are and can quickly report safety issues.

Give Your Support

Whether or not your employees feel safe wearing company name tags depends on how you react to their concerns. First, show them you have their backs by providing the emotional support and assurance they need. You can also put training sessions and practices in place to reassure your employees that they are in good hands.

Listen with Empathy

When employees tell you they are worried about wearing name tags, put yourself in their shoes. Let them know you understand their anxiousness and want to make them feel safe. By validating their concerns, you gain your employees’ trust and put their minds at ease. Knowing you have their best interests at heart, they will continue to devote their time and talents to your company.

Set a Good Example

A great way to assure your employees that it is safe to wear a name tag is to wear one yourself. Confidently share your name and title with everyone coming into your facility. Make sure managers and supervisors also wear identification throughout their workday. By having company leaders show they are comfortable telling strangers their names, your employees will become comfortable with it as well.

Empower Your Team

Support your employees by giving them the knowledge they need to combat any identity theft they may experience. Educate them on recognizing identity theft, what to do if it happens and ways to minimize the financial damage. Employees will worry less about identity theft if they know more about handling it. Once they are confident they can handle problems and understand the advantages, they will gladly wear their name tags.

Take Precautions To Help Employees Feel Safe

Wearing name tags is unlikely to put your employees in harm’s way. However, it is wise to take precautions to help your employees feel safe. Do your part to keep employees safe, and they will put their name tags on without complaint.

First Names Only

A 0.75 x 2.75 inch metal name tag with a first name and initial for a last name to help employees feel safe wearing name tags.

One easy way to help employees feel comfortable wearing name tags is to use first names only. While you are at it, go one step further and give employees the option to use a nickname for extra protection. Using first names or nicknames helps prevent identity theft and creates a casual, relaxed environment that your employees will appreciate. If you end up with two employees with the same first name, the solution is simple: add an initial for their last name. You will still protect your employees’ identities while eliminating confusion.

Name Tag Accountability

Require each team member to turn in their name tag before their last day of employment, preventing them from posing as a current employee and getting access to unauthorized areas. And by taking such safety measures, you make the rest of your staff feel safe at work.

Increase Security

Another way to help employees feel safe is to ensure your building is secure. Hire security personnel, set up cameras and use alarms to prevent trespassing. Keeping the building under surveillance helps to keep employees from worrying about who is seeing their name tags. If they suspect someone is a threat, they know security guards and other resources are available to protect them.

Prevent and Eliminate Harassment

Talking openly about your company’s anti-harassment policies is a great way to make your employees feel safe. Such transparency shows that you stand by your policies and are not afraid to have your employees hold you accountable.

Review Company Policies: Help your employees feel safe by ensuring they are familiar with your anti-harassment policies. Ask managers to review these policies with their team, so everyone knows what they are. Communicating your company’s stance on harassment will make your employees feel safe and help them recognize harassment when they see it.

Reporting Process: To protect your employees from workplace harassment, you must have a transparent, effective reporting process. Once you have one, train each employee on how to use it. Cover various scenarios in your training, including what to do if a customer or vendor continually asks for a team member by name. Knowing how to respond to such situations will reduce your employees’ concerns about wearing name tags.

Enforce Consequences: When a customer or employee is guilty of harassment, follow through with the consequences you outlined in your company policies. Doing so will make it clear to your team that such behavior will not be tolerated. In addition, as you show that your company has zero tolerance for such behavior, your employees will have no problem sharing their names with strangers.

Supportive Work Culture: Sometimes workplace harassment is not reported because some people don’t like getting others into trouble. You can eliminate this issue by asking your employees to stand up for each other. For example, teach them what to do when they see someone harassing a team member. And teach them how to respond when the same customer frequently comes and asks for a specific employee. By encouraging your team to watch out for each other, you create a positive work culture where employees feel safe.

Secure Your Company’s Future

Give your company the best chance at success by making your employees feel that it is safe to wear name tags. Your employees will work productively, knowing their identity and well-being is in good hands. As they interact with customers, your employees’ positive moods will make customers feel welcomed and appreciated. Improved customer service and better work performance are only a part of what you gain from having employees wear name tags; you will also enjoy greater brand recognition and ensure your company’s longevity. If you face other concerns besides identity theft and workplace harassment, know you have name tag experts who are always here to help.

See our complete line of identification products, including name tags on our website: www.nametag.com. Our customer service representatives process each order quickly and stay in touch during the entire process in case you have questions.

Brand Identity and Building Your Business

From Nike to Coke and every company in between, what makes them tick is their brand identity. Marty Neumeier, Director of CEO Branding for Liquid Agency, defines brand identity as “the outward expression of a brand, including its trademark, name, communications and visual appearance.” So, what is your company’s brand identity? Simply put, it’s your reputation!

A brand is essential to anyone who wants to stand out from those around them. Remember that your brand identity is defined by your customer’s overall perception of your business (reputation). Make your branding unique enough that your competition doesn’t stand a chance. Jeff Bezos, the founder of Amazon, said, “Your brand is what other people say about you when you’re not in the room.”

Brand Identity and Building Your Business

Branding is the most important part of your business, whether it be large or small. Building a strong brand helps your company not only be financially stable but memorable. And, by being memorable, your brand will draw in more customers just by word of mouth. Your brand becomes your promise of service or high-quality goods to your customers. It is derived from who you are, who you want to be and who people perceive you to be.

So, now that we established your brand, how do you get the brand identity that you want? And, how do you maintain that identity? Follow these simple rules to get the most out of your branding and keep customers interested in what you are offering.

Consistency is Key

When designing your logo and text, keep it consistent so that your brand stands out from your competition. And, when reusing this logo, the colors should always remain uniform. Choose colors and fonts that represent your company’s goals and make sure to keep them emotionally available to your customers. Don’t choose red (signifying power or confidence) when you need a calming, inviting color (blue) to represent your company. Your logo and standards are what give your brand its uniqueness.

The same goes for any font used in your branding. Some fonts may be too busy for your branding message, while other fonts are too bland for making you stand out. Take Coca-Cola, for example. Their ribbon-like font lets their customer know that their product is intended for fun and whimsy. Maybe your service or product is a bit more serious, so make sure to use a font that accurately represents your brand identity.

Once you establish your brand identity, don’t change it. Let your customers soak in this identity so that they become used to it and learn to embrace it. This identity will keep your business going, so you don’t want to risk inconsistencies. Remain consistent so that your brand will stand the test of time.

Think about this: everyone knows the Nike tagline, “Just Do It.” And their mission statement is just as important, “To bring inspiration and innovation to every athlete in the world.” With these two objectives always at hand, and their logo ready to go in their pocket, Nike literally rules the world in their business endeavors. And, by using the ideas Nike has used, you can figure out how to accomplish success for your brand.

Branding is more than a well-designed logo or a perfectly placed ad; you need to do more.

Your brand identity is more than your logo. While your logo helps your clientele know who you are, your identity goes so much farther than color or font. A brand identity is a visual, emotional and intellectual representation of your business goals and standards. Coca-Cola knew what they were doing when they started marketing its product. From their highly recognizable red to the swoop of their font, they are a company that understands brand identity. Likewise, your logo and identity should convey everything your business stands for. 

Ultimately, your brand identity should be an accurate representation of what your company is about, and what you hope to achieve with it. Business branding is something that takes time but should be considered a crucial first step in launching your company. After your branding materials are in place, you can look back on these resources for years to come to ensure you’re always staying true to your mission.

Every detail matters, no matter how small it is. The branding process takes time and can be delicate. But, it is crucial to take it in stride. After all, you want a business that will thrive in your chosen market. You need to communicate to consumers what your brand wants and needs and, most importantly, how it can benefit them. Don’t get discouraged because developing your brand identity is taking a long time. It can take years of tweaking and adapting. And remember that not even multi-billion dollar companies get it right every time.

Brand Identity and Building Your Business

Know Your Competition’s Brand Identity

Research competitor brands within your industry. You should never imitate exactly what the big brands are doing in your industry. But, you should be aware of what they do well (or where they fail). The goal is to differentiate from the competition. Convince a customer to purchase from you over them!

We’re always thinking about how to make a brand stand out from what’s out there already. Don’t skip this step in the brand building process. Research your main competitors or benchmark brands. For instance, study how well they have gone about building a brand name. For a brand name to be effective, it needs to be easy for consumers to recognize and remember.

Your company’s identity is what makes you instantly known to consumers. This branding is what will help them to associate your business with your product or service. And when it comes to the time that they need what you offer or sell, they will remember your company because of your brand identity. It will help build your customer loyalty as well as your brand awareness. 

So, make your brand identity your most effective marketing tool. But keep in mind that this branding process will never stop. It continues only as long as you make it keep working for your company. Check in on your branding practices continually to ensure that they are working appropriately. And don’t forget to integrate branding into everything you do for your company. 

Start with the Correct Tools

Laser engraved name tags and name plates

Name tags and name badges provide necessary company branding. This branding is vital for all of your marketing needs. It distinguishes you from your competition and helps others to recognize your quality more readily. By using logos on name tags, you create a focus to help drive your business. But, don’t limit yourself to just your name tags. Don’t forget that signage and other identification products are there to help advertise your brand. From custom lanyards to award plaques and everything in between, get it personalized with your logo! And then start spreading the word.

The key is to remember that your logo represents your brand’s commitment to providing the best service or product to your consumers. Communicating your brand can be as easy as wearing a name tag. And using your logo on every name tag you use for your company will help to convey your brand identity. But it also takes effort to remember putting on that name tag. So, the next time you consider not wearing your name tag to work or any other work related event, reevaluate that decision.

After all, your name tag is basically a walking billboard for your company logo. No matter where your customer is, they should be able to see your branding. Your branding needs to be visible and reflected in everything that your consumers can see and hear. If a customer walks into your store or office, your logo and brand identity should be on display for them to see. Integrate your brand into every aspect of your business. Branding should not only be in your physical environment, but it should also reflect in your business and personal interactions.

Tangible Items

  • Business Cards
  • Advertisements
  • Packaging and Product Needs (custom ribbons are a great resource)
  • All Printed Materials

Digital Platforms

  • Social Media
  • Online Videos and Images
  • Websites
  • Google Ads

Business Associations

  • Greetings and Dealings with Clients
  • Customer Thank Yous
  • Welcome Signs
  • Corporate Gifting

Creating a Brand Image that Sets You Apart

Your brand image reflects your business vision, which, in many ways, embodies your mindset as a business owner. Jay Abraham’s Strategy of Preeminence lays the foundation for mastering your mindset to distinguish your company from the rest. This strategy entails creating a culture of respect for your team, customers and partners. To create a culture of preeminence, make allies everywhere you go so that the message is clear: “I’m here to serve you and meet your needs.”

You’re here to add real value to your customers’ lives. To create this type of relationship dynamic, show empathy to everyone you interact with, and strive to understand what they really need. With this understanding, you’re able to create meaningful relationships based on trust and respect, which weaves you into the fabric of your target market.

From networking to marketing strategies, your brand identity should come first. You should always add a personal touch to everything your business does. Make sure that every consumer feels as if they are your only VIP customer. And don’t forget to say thank you for their business. A little gratitude goes a long way, especially in business dealings.

Why is brand identity so important?

Having a brand identity doesn’t just make your product more memorable; it makes your brand more authoritative in the marketplace. A brand that establishes a face, and maintains that face consistently over time, develops credibility among its competitors and trust among its customers. When you create an identity for your brand, you’re giving it something to stand for. That, in turn, gives your company a purpose.

Your brand represents everything your business does. No matter the situation, your logo is out there for the world to see. So, make sure that your presentation of your values, standards and goals is in line with your branding strategies. Because, if it isn’t, your brand identity may become something you don’t want. After all, this identity is how the world will see your business.

How To Connect with Your Customers

Every great business person knows that the best way to keep their company around is to connect and engage with their customers. People buy from other people, they request services based on experiences and they look for companies that they can trust.

You learn a lot of information and how to connect with your customer by merely listening to them.

“I think it’s important for brands, especially brands [that] are really consumer-centric, to stay connected. Customers tell you so much from their behavior and how they shop with you.”
Jessica Alba, founder and CEO of The Honest Company

What is Relationship Marketing and How to Use it to Connect With Your Customers - Neil Patel

The first and most popular way to connect with customers is social media.

Using LinkedIn, Twitter and every platform in between, it seems that everyone is on social media. Even businesses have joined in on the social parties. Facebook groups, Snapchat filters and Instagram nametags are all ways to connect online with your customers. Each platform provides methods for both consumers and businesses to interact and grow together. 

Social media outlets are where the masses are, so you, as a business, should be there too. Utilize this tool and take advantage of everything they have to offer. Try sharing fun and silly tidbits about your products. Or send individual messages quickly to your customers. No matter what, use everything provided by your chosen platforms to improve your connection with your customers.

BUT BE CAREFUL. Not all platforms are suitable for every business. It has been said that everyone is on Facebook, but that doesn’t mean your business will thrive by using it. Consider all of the pros and cons of using social media before setting up accounts everywhere. Remember that there isn’t an easy or direct formula to matching your business to the right social platform. That is something that you, as a business owner, will need to figure out.

Social media is a great tool to use when connecting with your customers, but only if you use it properly. Make sure to do your research and that you have time to spend on each chosen platform. Think before you post, and make sure you are listening to your audience. Tools such as social media only work when used properly.

Focus on the customer’s experience with your company.

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
Jeff Bezos, founder and CEO of Amazon

Customers want to buy from a business that treats them well. So, don’t use a one-size-fits-all approach. Make sure you are listening to every customer. Treat them as the individual they are; don’t lump your customers into a bundle just because they are all interested in your product or service. They aren’t looking for a bundled experience; they are looking to be given an individualized experience.

You can make your customers happy by focusing on their experience with your company. Don’t put all of your focus on only the product or service they are buying. Connecting with your customers on an emotional and personal level is important. If you do, they will be more likely to recommend your products or services to their family and friends.

It is crucial to make an effort to connect with each customer.

Get to know your customers on a personal level. And, make your service or product as relevant to them as possible. Everyone likes to feel as if they are important enough to remember. So, make them feel that way with as much personalization as you can. Use a customer’s name during their shopping experience. Remember little details and tidbits they have shared during prior visits. This way, you can make an effort to connect each time they come back.

“It’s not enough to know just the demographics of your customers. Age and location data doesn’t tell you what you really need to know. Instead, you need to know your customers on a personal level so that you know what they want, why they buy, and why they don’t buy. Otherwise, you have only a superficial understanding of your customers.”
By Neil Patel, “7 Brilliant Ways to Connect with Your Customers on a Personal Level”

Show your connection with your customers through appreciation.

We understand that connecting on a personal level with your customers can be difficult, but it is also necessary to stay in business. You need to humanize every experience that your customer has with your business. In other words, be relatable. And be grateful. Showing your customers that you care they are buying from you will keep them coming back. The message is in the details, or something like that.

connect with your customers through handwritten notes

Sending handwritten notes, making a phone call or sending a private email are all great ways to connect with your customer. But, put some thought into your actions before performing them. After a purchase or rendering of service, thank your customer by sending them a thought out, well-worded letter. Don’t rush these notes as they will mean a great deal to every recipient. And, they could mean continued business for you. 

This also works for phone calls and emails. Make sure you think about what you want to say before hitting that send or dial button. Proofread everything you write before you send it. And, most importantly, make sure you personalize it. Don’t get in the habit of sending out so many of these messages or phone calls that they become autonomous. Always remember that you are addressing an individual, and they should be treated as such.

Provide unmatched customer service to keep them coming back.

Let’s try an experiment. Find the customer service number from any of your favorite companies and call them. What happened? Let’s assume you got through to someone, eventually, but you were still treated as a number in a cue. Or worse, you got stuck at a call center with someone reading from a script that didn’t answer your question. How did that make you feel? We know that no one wants that experience. 

Take us for a better example. Here at Coller Industries, when you call or choose our online chat feature, you will always be connected to a live person, and quickly. Every one of our customer service representatives has been trained to treat you as an individual. And, you will feel that way, guaranteed! Your order is processed like it’s the only one, and it’s handled with care and accuracy. We wish you had this kind of experience everywhere else. But, at least you know that with us, you’ll always get what you want and be treated with respect. 

One of the most powerful tools any company has is how they treat their customers during the business process. Providing the best possible customer service experience should be your number one priority. From responding quickly to customer requests to making sure you have a live person on the other end of the phone line, good customer service is how you retain your clientele. 

How will you implement these standards into how you treat your customers?

Here’s some advice, go that extra mile. By making sure that your customer service team responds to your customers personally, you solidify your business connections. Acknowledging questions and concerns from your customers will reestablish the trust you have already built. It will also help strengthen the relationship and connection with your customers and anyone they know. This, in turn, will bring in more clientele and business. So, the bottom line should always be to leave the customer grateful and satisfied.

Don’t underestimate the power of your customers.

Make sure you are asking your customers questions and continually searching for feedback. Finding out after a transaction happens that something went wrong doesn’t help anyone, especially your customer. Connect with them by asking for feedback before, during and after all transactions. But don’t become a burden. There are people who feel that businesses can be too personal and are afraid of what you might do with their information. So, make sure that when you ask questions, you are also being considerate.

Now that you have answers and feedback, make sure you are responding appropriately. If you receive positive reviews, give positive affirmation back. Tell your customers how happy you are that they are happy. Give your customers thanks for being there for your business. If you get a negative review, take it seriously. Respond politely and work with your customers to correct things.

“77% of consumers will read an online review before purchasing. Now consider the flip side. In most cases, negative reviews are the fastest way to derail a new purchase. A Zendesk study showed that 90% of positive reviews impact purchases and 86% of negative ones do also. Another study showed that even a single negative review has the power to destroy 70% of purchases.”
By Neil Patel, “7 Brilliant Ways to Connect with Your Customers on a Personal Level”

No matter the type of review you get, making sure that you respond is vital. Building trust establishes your personal connections with your customers. And, these connections are the only way to stay in business. Customer retention and development rely heavily on these reviews. So, make sure to keep on top of them. And if you can’t, delegate someone who can.

What is your preferred way to connect with customers?

With so many ways to connect with customers, your success depends on the method you choose. Before making any final decisions of where you are more likely to connect with your customer, do your research. Don’t join Facebook just because everyone else has. Determine how your customers want to communicate, and then put those methods into action. Build that trust, and the connections will flow naturally.

How a Name Tag Boosts Your Approachability

…And Other Wisdom from Your Name Tag Experts

People wear a name tag at social events to help remember each others’ names. In the business world, these tags serve a bigger purpose. They have a subconscious effect on the viewer that enhances a company’s networking, branding and promotional efforts. At trade shows and conventions, people wear name tags to promote their brand and establish professional relationships. In retail, they improve customer and employee relations. People respond to them wherever they show up.

lanyards and badges holders being worn as a name tag at a social event

Retail employees and convention attendees frequently wear name tags. Some people wear them at conferences, trade shows, business luncheons or sporting events. Politicians sometimes wear them, usually with a support message along with their name and title so that viewers will remember their cause as well as their name. In short, many people wear name tags for different reasons.

A name tag is a personal identification tool that helps you become more relatable and approachable. Many people use them, including politicians, business managers and conference attendees. The effectiveness of wearing one depends on following guidelines such as keeping your name tag simple and using the right fastener. It is also important for them to have a large font so that people can read them easily. Not only are they used for identification, but they are also used as corporate gifts to strengthen your work relationships.

Be Approachable by Using a Name Tag

Scott Ginsberg, the Name Tag Guy

Scott Ginsberg, the Name Tag Guy, said, “The first idea to remember is that approachability is a two-way street. It’s both you stepping onto someone’s front porch, and you inviting someone to step onto your front porch. It connects people to you. It allows them to feel more comfortable talking to you.”

When someone is relatable, it means people can draw similarities between that person and themselves. Customers want to feel they have a connection with a company and its employees. It makes them think they can trust the company to do what is in a customer’s best interest. Therefore, when a company and its employees are relatable, people feel comfortable doing business with them. Relatability is, therefore, a valuable asset that helps a company become successful.

Name tags play a significant role in increasing relatability. When a person wears a name tag, it humanizes them. It makes them relatable and more approachable. People are more willing to interact with a stranger in a retail store, conference room or trade show if that stranger is wearing a name tag.

The Seven Deadly Sins of Ineffective Name Tags

Scott Ginsberg, an international expert on name tags and approachability, wrote a list of “Seven Deadly Sins” to avoid when ordering them. The purpose of this list of “sins” is to educate people on what makes them ineffective and how to avoid them. Ginsberg stresses the link between name tags and approachability.

“Your name tag is your best friend. It is a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It also identifies you as well as your company in the minds of others.”

SIZE

Nobody wants others staring awkwardly at their chest, trying to read their name tag. “This is self-defeating, embarrassing and works to decrease your approachability.” It should be readable from at least 10 feet away, thus making the recommended font size a minimum of 24 point. Avoid cursive, script or other fancy writing styles.

COLOR

For name tags, complementary colors create maximum visibility. Whether it is dark writing on a light background or vice versa, what matters is that the name, title and business logo are easy to see. “Fashion must be outweighed by your name tag’s approachability and visibility.” Many color combinations allow viewers to read tags without any awkward squinting or leaning. Find the best match for your brand that gives you both readability and recognition.

TURNAROUND

Another problem to avoid is what Ginsberg calls “the name tag turnaround.” It refers to when a name badge turns so that the information on the front is hidden, and there is no information on the back. Typically, this happens when the tag is worn around the neck on a lanyard or worn with a clip. To avoid having “name tag turnaround,” write the same information on both sides.

CLUTTER

“Avoid name tags with overly thick borders, unnecessary clutter or too much text. All of the information contained must be readable and memorable in less than five seconds. Remember, they call them name tags because the name is the focal point. Whether it’s the name of the person or the name of the company, those are the two most important pieces of information.”

PLACEMENT

Placement refers to where someone wears their name tag, such as on the right or left side of their shirt. Which side the tag should be on depends on where the person is or what type of function they are attending. For example, when at a conference or convention, the name tag should be worn on the left side because that way it is more visible to people walking from the opposite direction. At corporate meetings or other office events, they should be on the right side because when the wearer greets people by shaking their right hand, the tag is parallel with the viewer’s line of sight. Do not decrease a name tag’s effectiveness by wearing it on the wrong side.

PRESENCE

Similar to placement, presence has to do with putting the name badge in a place where it is the most visible to any viewer, regardless of wearing it on the right or left side. The name tag should be where people can see it but also be able to see the person’s face. According to Ginsberg, “the most effective location is two to three inches below your collarbone on whichever side most appropriate for your function.”

MAXIMIZATION

To make the most of wearing a name tag, utilize all the space it provides. Have your name in a larger font so that a lot of white space does not surround the text. If the tag includes a logo, the logo and text should fill up as much of it as possible. Like the front porch of a house, a name tag is meant to be inviting and make others feel comfortable. When used to the fullest capacity, they become more visible and welcoming. It initiates conversations that can turn into valuable business connections.

By avoiding these seven “deadly sins,” name tags become more efficient and improve a person’s approachability.

How to Make Your Name Tag Effective

name tags with logos, both engraved and printed

A name tag helps to make you look professional. When someone wears one appropriately, it indicates that they take their job seriously. In turn, this helps create an excellent first impression when meeting with potential clients and investors.

In addition to looking professional, people tend to act more qualified when they wear a name tag. And, they are more aware of how much they are accountable for their actions. For example, if a customer needs help, employees are quickly identified if they are wearing their name tag.

Include Relevant Text

Add titles on your name tags in office settings or retail environments. Titles help make managers and head staff stand out a bit more from other employees. Titles are also helpful during a conference or convention to separate attendees from venue staff and event volunteers. While typically titles are kept brief, it is important not to sell anyone short when using their title. So, make sure to order your tags in an appropriate size to adequately accommodate all of the text.

Don’t forget about visibility. All text should be readable from a distance, typically about 10 feet. Don’t add too much text to one line as it could become too small to read even from close up. And, make sure that all included text is relevant to your event or business.

For a name tag to be the most effective, there are guidelines to consider. The first rule is to keep yours simple. Some people treat them like business cards or resumes, but personal identification should be straightforward and concise. Name tags should only include the bare minimum information necessary to identify the person wearing it. In commercial and retail settings, that means the person’s first name, unless there is more than one employee with the same first name. With such cases, adding a last name helps with identification.

Brand with a Logo

Another recommendation to consider is where and how to include a company logo. The logo should be an appropriate size so that it doesn’t crowd the name or title. And, the layout needs to be tidy. If the text is laser engraved, the logo will have limitations to a specific color or printing format. Full-color tags provide the user with brighter colors and the option of bleeds. These are useful for logos that are large or require particular colors.

Use of a logo depends on the style of the name tag. Metals will show logos far differently than plastic will. It is important to choose whichever type of name tag works best for the person wearing it. Plastic name tags tend to be less expensive than metal ones, are heat resistant and come in many different shapes. Metal name tags are more durable than plastic ones but also heavier. Some people prefer a lighter name tag, especially if they wear loose clothing. Make sure to choose the right material before ordering the name tags.

You can increase your brand recognition by including logos. People associate the company logo and employees with the organization when employees wear logo name tags at conventions and trade shows. Another benefit to having a logo is that employees tend to keep their name tags on when they go on their lunch break or commute to and from work. By doing so, they advertise the company to the public and make the brand more memorable.