Influencing Identity - by Coller Industries Incorporated

Why Logos Matter More Than You Think

What do you think of when you hear the word “logo”? When I think about logos, I imagine cool designs that represent companies. I usually see them displayed front and center, on top of buildings or billboards. Products have logos branded on them. If products don’t have the logo, the packaging has the logo somewhere.

What is a logo? A logo is a symbol to identify your company that brings instant public recognition. They are graphic representations meant to connect with a brand, entity, or endeavor so that an audience can recognize the connection effectively and consistently.

There are many types of logos because some cater to specific business types. Logos serve many purposes. I won’t get into every kind of logo there is or which one you should choose. Instead, I’m here to explain why logos are essential for your business and why you should include them on your name tags.

Custom Logo Ribbon Rolls

Reasons Why Your Logo Matters:

They Catch Viewers’ Eyes First

Logos are the first thing viewers see about a company. You want your logo to be attractive enough to catch people’s eyes. It would draw people in because folks are curious about the business behind the logo. You know a logo is excellent when it is memorable and recognizable. It would also be nice to describe your business solely with visual elements, but that’s not always needed.

Take Advantage of Being Unique

You can stand out when you have a unique logo. Have you ever gone inside a store just because they had an exciting logo? You don’t know anything about the company, but you gave it a try because it had a logo that piqued your interest. That’s the goal when you have a unique logo. It speaks for itself. It screams, “We’re a company that cares about how we are perceived, and you should come to see what we’re about.”

Custom Logo Name Tag

Stand Ahead of Competitors

What’s even better about standing out is standing out against the competition. For example, dentist clinics usually have something with “dental” in their name. So how could they stand out against each other? One could have a logo of a tooth with coordinating typography, so it’s more distinctive for them. Again, it makes them memorable and recognizable, so customers and passers-by know they’re distinctive despite the many other similar clinics worldwide. It’ll display that your business is one-of-a-kind despite the many similar companies there may be. Standing out is a persuasive method that urges customers to rely only on your business.

Huge Element in Brand Identity

An excellent logo is vital for your company’s brand identity. You want a logo that matches your business’ values and purpose. Elements such as colors and typography are essential as you want them to match the rest of your brand’s identity. Your brand identity involves many aspects of your business, such as your website, social media accounts, blogs, products, services, and more. Consistency between all platforms is key to your brand identity, so you want your logo to match the essence of everything in your business.

What You Shouldn’t Do with Your Logo

We’ve covered some of the more significant reasons why logos are important. Now let’s get into some of the mistakes you should avoid with your business’ logo.

Doesn’t Match with Your Business’ Brand

A good logo should represent your company’s branding, whereas a lousy logo doesn’t correlate with a company’s values and purpose. You want it to match your company’s message. Your logo needs a change if it doesn’t exude those things. You want it to be a proper representation of your business.

Elements Don’t Harmonize

You don’t have to be a graphic designer to know what looks good. Logos should be appealing to all kinds of people. There are several reasons a logo doesn’t look right. For starters, it seems too busy. The colors are too bright or don’t correlate well. The font doesn’t fit the company’s print, or there isn’t enough contrast between the fonts. An excellent tip to remember is that a good logo is acceptable when it looks appealing on a black and white background.

Boring and Bland

The biggest thing that makes a logo not work is that it isn’t memorable. You can’t expect a business to succeed when it doesn’t have a decent logo. It should be able to start a conversation. It should stir up curiosity for folks who haven’t heard of your business yet.

Final Thoughts

Your logo represents your business. You want to ensure it gets special attention and care because that’s one way your company is remembered. Implement a dependable logo your company can rely on.

Once you have a logo you are proud of, you can start using it on your products, clothing, buildings, and, most importantly, name tags. When you have your logo on your employee’s name tag, it reminds your customers that they are a representative of your business. We have blogs delving more in detail about why you should include logos on your name tags and other products.

Logo name tags are available in both plastic and metal on our website. Subscribe to our blog for more name tag information. Follow and interact with us on social media.

Custom Logo Name Plate

Create a New You with a New Name Tag

It’s out with 2022, and in comes 2023. A new year has begun! Now is the perfect time for new year’s resolutions. We make resolutions to try to become better than last year. They are goals for ourselves and those around us. So get started with becoming better by revamping the office with new name tags, nameplates, and badge ribbons. Read more to learn more about our products.

Name Tag, Inc. takes pride in creating high quality products such as name plates, name tags, ribbons, lanyards, signs and more. Creating products of the highest quality is what we always ensure. Our products go well in conferences, award ceremonies or just your day at work. We strive to keep our customers coming back for more.

Here’s how to create a new you with new and improved name tags and name plates.

You may have a name tag you have worn for years. It is time for an upgrade. Why consider a new name tag? First, name tags allow employees to display who they are and work for. Second, they break the ice when networking, so talking to others is even easier. Third, it gives customers a sense of security knowing they are working with professionals. Finally, it helps communicate that we are here for a reason: to help our customers with whatever they need.

Imagine wearing a name tag that you personalized yourself. Your new name tag could have the font and colors you choose to help you stand out. You can wear a photo ID with a picture of you that you’re proud of.

You can choose how you want to wear your name tag with our selection of fasteners.

We have reusable name tags to be reused for future use. In addition, we have display racks to display a conference’s worth of name tags in a neat and organized fashion. Display racks are essential for conference meetings so that everyone can find their name tag quickly and easily.

If your business has a logo, you can plop it on one of our custom products. We will work with you to ensure you are happy with your order. Our experienced design department will devise concepts you can give input on and complete with total customer satisfaction.

It’s typical for employees to have their area of refuge: their desks. Employees decorate their desks to make their space more personalized and comfortable. The same applies to name plates. We have name plates for your desk that are fully customizable. We help liven up your old name tags and name plates for a personable look.

Name Plates are to Desks as Bows are to Gifts

Name plates can provide a person’s name, title and corporation. A personalized name plate shows that you are an industry professional who is proud of who you are. A name plate that includes job titles displays the employee’s purpose. A professional looking name plate would perfect the professional looking desk you’ve been needing. You won’t even have to wait for Christmas.

Like our name tags, our name plates come with several ways to customize them. They come in different materials, colors, fonts, font colors, logos and more. Name plates are neat because they can either sit on top of a desk or hang on a cubicle wall. We have several name plate holders, such as the classic holder. They come out with such high quality that just a glimpse is all you need to know that you are an industry professional.

Badge ribbons are a favorite among our customers as they are versatile and attractive. Like everything else we sell, badge ribbons are available in several materials, colors and fonts. They can be customized to how you want them. We have stock badge ribbons representing various positions for a great deal. Custom text badge ribbons assist you in marketing a company, advertising, or decorating name tags.

Your everyday name tag may be dull and outdated, so liven things up by upgrading your boring name tag with a brand new one. Customize your new name tag into your style. After you create your custom name tag, you can personalize a name plate and badge ribbons to create a new you. They would be the perfect combo for a new you this new year. Order online on our site and stay up to date with our newsletter.

Products available at Name Tag, Inc.:

Community Sharing for the Holidays

We learn from a young age that sharing is to “partake of, use, experience, occupy or enjoy things and experiences with others.” You can feel a strong sense of belonging when sharing in your community. And when businesses adopt these practices, their business will grow exponentially!

From farmer’s markets to local theater performances, supporting local activities show your interest in your local community. When companies get together as a community, take pride in others’ work and increase their camaraderie, they will discover the true meaning of the holiday spirit.

Did you know…

Every time you pick up a coffee at your local café, grab lunch at the mom-and-pop shop or buy a new bag from a local store, you’re making an impact in your community. In fact, for every dollar spent at a small business in the US, approximately 67 cents stays in the local community.

A holiday party involving community sharing with businesses in a neighborhood.

Community Sharing Events

Events help communities to get together and form a bond. By participating in local activities, businesses can give back to their neighborhoods and create awareness about community needs. These events are also great for meeting new people and finding new customers.

There are many reasons to sponsor a community event. You can improve your neighborhood, raise funds for a local cause or charity and celebrate the local culture. Best of all, you know that everyone will come together to attend. Create your event team from your employees and businesses around you.

Holiday community events are a great place to begin, as they garner even more attention. As with anything that has a holiday theme, sharing is always a central theme.

Identification and Community Sharing

Name badges, customized ribbons and many other products will help you during community events. In addition, they will let you reach out to your neighbors and businesses to let them know who you are and that you are there to help.

Here are three products with ways they will help your community.

ADHESIVE BADGES

Colored adhesive name badges to write names on for a community party.

Use adhesive badges for quick identification at your next community event. Each person writes their name, and the adhesive holds the tags to their clothing. Consider throwing a party for your community businesses where everyone comes together and shares products and services with their neighbor businesses. We should set this up for our neighborhood and share name tags!

BADGE HOLDERS

A vinyl badge holder with a printed insert with the name of a block captain for a community luncheon.

Community recognition can happen anywhere: school art shows or neighborhood events, so be prepared with quick identification. A low-cost option, badge holders, allow you to print inserts that slide into a plastic sleeve. You can select anything from a deluxe magnetic fastener to lanyards.

BLANK BADGE RIBBONS

Blank badge ribbon in deep gold with a handwritten note for a guest pass at a community sharing event.

Make identification fun with blank badge ribbons as pin-on name tags, or use them for your next block party. Create unique awards and passes with custom imprinted badge ribbons attached to contestants and given to guests.

Holding community events is perfect for promoting positive change in your neighborhood. And there is ample opportunity during your gathering to provide improvement to your community and network with your neighbors. Work on strengthening your community bonds and bringing your community closer together by celebrating your differences.

Products for Community Events:

Discover additional products on nametag.com

Wearing Name Tags and Feeling Safe at Work

Your employer knows that wearing name tags goes hand-in-hand with their credibility. If someone knows your name and the company you represent, they are more likely to initiate a conversation or make a purchase. So, by having employees quickly identifiable, your employer will be able to retain more and more consumers.

Employees who wear name tags also offer a sense of responsibility and good customer service in their workplace. Often, name tags are the hardest working element on your uniform during meetings, conventions and other professional events. These incredible tools are essential to your employer’s marketing and customer communication.

While wearing name tags at work can often feel risky, most employers require one either with or in place of a uniform. And when working for one of these companies, it can become slightly unsettling when you are required to wear your name for everyone to see. So, here are some quick tips to help you feel safer when you wear a name tag.

Wearing Name Tags: First Name Only

Become more relatable to customers with a simple first name only name tag while you work. As name tags immediately remove all barriers, they allow customers to ask questions and express their concerns. In addition, they let the customer know who they are working with from the moment they meet you.

While this may seem a bit intimidating, remember that you are working to represent the company. Patrons to this business need the ability to find what they need quickly, and your name tag is part of that. So, even wearing a tag with your first name provides this relatability.

Also, it can be challenging to remember everyone’s name, especially in larger business locations. However, by wearing name tags, newer employees and other team members in the company are more apt to recognize each other. This recognition also increases security in the workplace.

Wearing Name Tags: Logos, Full Names and Titles

By wearing a name tag with a logo, you help your company identify who belongs in your workspace. In addition, identifying you and your colleagues helps maintain a secure working environment. And, keep in mind that more and more professionals are wearing name tags with their first and last names, so they are easily recognized. Also, adding a logo helps with brand recognition for your company.

Building Company and Brand Recognition
Corporate branding is a rising trend and doesn’t seem to be peaking any time soon. Add your retail store logo to your name tags, and quickly identify every employee, volunteer and other staff at your location. Inevitably when employees go to lunch, they leave their name tags on. Sometimes employees even wear them on their way home from work. When employees continually wear their name tags in public, a company’s brand is repeatedly advertised.

Reusable Name Badges for the Win!

No matter what job you have, name badges are an important way to help any employer help recognize those on the job. From volunteering to temporary workers, everyone needs to feel safe where they spend their time. So, even a simple reusable name tag with a handwritten name helps to garner security.

Pro Tips for Employers

As an employer, it is in your best interest to think about employee safety and resolve your employees’ concerns about wearing name tags. When employees feel safe at work, they are happier, more loyal and more productive. In addition, they experience lower stress levels and take risks to develop creative solutions. If you want your employees to do their best, you must help them feel safe wearing name tags.

Wearing Name Tags Provides Better Security

When you require employees and other staff to wear name tags, you can quickly identify and acknowledge whether or not they belong where they are. Name tags are particularly valuable in companies and organizations that deal with high tech gadgets, expensive equipment or sensitive information.

As identification keeps becoming increasingly popular, wearing name tags will always be essential in any business environment. By utilizing name tags in your company’s culture, customers can relate better to your employees. Name badges eliminate any barrier between the customer and employees, so try adding these to your business today!

Get Together, Share a Laugh and Make Memories

It’s summer; let’s all act like kids! From water fights to family reunions, summer is about having fun and letting go of work and school stressors. There are countless activities to do with your family, friends and neighbors. Relationships are important, so build them in your family, neighborhood and at work, all while getting together to share a laugh.

Using badge holders and badge ribbons at family and neighborhood events.

Spending time with others offers many benefits, including building personal confidence and strengthening bonds. Likewise, family time offers many benefits. These include building trust and creating a stronger emotional bond between family members. You can also improve your communication skills while bettering your performance in school and at work. Summer is about making memories while spending time with those who matter to you.

Badge Holders with Badge Ribbons and How to Share a Laugh

Badge holder with handwritten name and a colorful badge ribbon imprinted with a surname for a family get together.

Getting together with family is the best part of summer. This year, use badge holders and ribbons to define your family tree. It never fails, someone at your reunion will show up, and you won’t know how they relate to the family. So, use ribbons and badges to help everyone fit in.

Print each insert with an attendee’s name and attach a badge ribbon with their family surname. You can even color coordinate each family. These ribbons will help everyone know who fits in and where. Now Great Aunt Tabitha won’t have to wonder where you fit into her family tree. All she has to do is check out your ribbon and badge to see.

Blank Badge Ribbons and Getting Together

Lavender blank badge ribbon with a pin and a handwritten name for a child's games.

Make a memory this summer by helping everyone feel welcome with handwritten names on badge ribbons. Then you can use these badge ribbons to designate seating arrangements and more. Or give them to people to wear for a fun version of identification. Finally, everyone can pin one on and get to know each other better.

Blank badge ribbons are also great for game use. These ribbons are versatile, from writing names on them to using them as game pieces and even as designations for titles. Use the different colors for different games or organizations during the festivities. Design your game using badge ribbons and either focus on the colors or write on them with a permanent marker.

Reusable Badge Holders are Perfect for Making Memories

Reusable badge holder with printed inserts for a neighborhood treasure hunt.

Share a laugh while having a treasure hunt with friends and family, and use badge holders to help with keeping organized. Laughing together helps create fun memories and strengthens bonds within families and neighborhoods.

When your neighborhood plans a get-together, make sure that everyone can participate. When you use identification (like badge holders), you can ensure that everyone will know who is there. Remember to have fun with these printable badges. Add fun things like a treasure map or creative names and titles for game participants.

Countless activities compete for time on the calendar, such as work, school, homework, after-school activities, friends, and more. So, as the summer comes to a close, remember to get together to share a laugh and make some memories with your family and neighbors.