Why You Should KISS Your Name Tags

From conference to convention and every event in between, when it comes to your name tags, you should always KISS them. In other words, keep it short and simple. Simplicity is necessary to make your name tags work for you. And, avoid unnecessary complexity.

Professional tools such as name tags are essential in marketing and communication. They provide not only personal identity but corporate branding as well. Employees who wear name tags offer a sense of customer service and responsibility for that business. And, name tags are often the hardest working element to a person’s uniform in meetings, at conventions or during any event.

Here’s how you can and should KISS your name tags.

The KISS Principle

KISS keep it short and simple in designing name tags

KISS, an acronym for “keep it simple, stupid” or “keep it stupid simple,” is a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated. The phrase has been associated with aircraft engineer Kelly Johnson. The term “KISS principle” was in popular use by 1970. Variations on the phrase include: “Keep it simple, silly,” “keep it short and simple,” “keep it simple and straightforward,” “keep it small and simple” or “keep it stupid simple.”

Whether you’re adding names and titles or logos and names, you should always remember the KISS Principle. Make sure your text is concise and to the point. Avoid longer titles unless necessary, and use an appropriate logo for your brand.

Remember that you should use the KISS Principle on your name tags as it is the most important thing you can do for them.

Yes, you should remember your branding by adding a logo to all of the name tags in your office. Or when creating name tags for a conference, add different company logos to each company’s name tags. Everyone will appreciate their branded name tags, and it also helps with continued recognition for each business.

For a name tag to be the most effective, there are guidelines to consider. The first rule is to keep yours simple. Some people treat them like business cards or resumes, but personal identification should be straightforward and concise. Name tags should only include the bare minimum information necessary to identify the person wearing it. In commercial and retail settings, that means the person’s first name, unless there is more than one employee with the same first name. With such cases, adding a last name helps with identification.

So, for branding to work on your name tags, you need only to include what is necessary. Whether you are gathering information for a convention or making new name tags for your office, only include the bare minimum. 

According to Scott Ginsberg, the Name Tag Guy:

“How many times has someone rudely squinted at your chest desperately trying to make out those tiny letters? This is self defeating, embarrassing and actually works to decrease your approachability. Not to mention it makes the other person feel ridiculous! So, much like a retail price tag, your name tag must be readable from ten feet away — both the font and the name tag itself.

“According to a name tag survey done by David Alder of Biz Bash, 50% of a group of meeting planners claimed that ‘illegible font size of name tags was a major problem.’ And, consider the 75 million baby boomers that have reached, or will reach their bifocal days, this is a top priority. The recommended font size is 24 point – hopefully bigger if possible. Also, be certain to avoid cursive, script or other fancy letters.”

KISS keep it short and simple in designing name tags

So, always remember to KISS (keep it short and simple) your name tags, and they will do the work for you. No matter what situation you are in, these KISSed tags are sure to get the job done.

The Other Four Cs of Name Tags

A diamond’s four Cs represent the four main components of its beauty and structure: cut, color, clarity and carat. The other four Cs of name tags represent the same thing. Many companies choose to give their employees name badges as a way to help their customers. And here’s how focusing on the other four Cs of name tags will help your business thrive.

The Other Four Cs of Name Tags

The other four Cs of name tags: comfort, convenience, consistency and communication.

CONSISTENCY (Cut)

Just like a diamond’s cut affects how much it sparkles, a name tag’s consistency helps a brand stand out. And, for any brand awareness, consistency is king. When you are considering the type of name tags you need for your business or event, make sure you are choosing the correct one. Remember that these name tags are what will be representing your brand.

While an adhesive name badge may be appropriate for a small gathering or party, you should probably consider something a bit more lasting for business use. Whether you go for reusable name badges or printed logos on metal or plastic, you need to make sure that your name tags reflect your business goals. Choose something that will tell your customers and prospective clients who you are and how much you value their business.

Yes, it can be tempting to hand out name badges to every employee and volunteer and tell them to write their names and information on a blank insert sheet. While this is certainly better than not having any name tag at all, don’t forget about the importance of branding. Make sure you have your company name and logo visible for everyone to see. This way, everyone will instantly recognize your employees as part of the company.

COMMUNICATION (Color)

Another of the important four Cs of diamonds is color. This actually refers to a diamond’s lack of color which adds to its sparkle making it more desirable. Similarly, to make your brand more desirable, another of the other four Cs of name tags is to communicate what your company is all about. Yes, your name tags can communicate your brand’s values and goals.

trashed name tags as an example of not following the four Cs of name tags

For example, if you were to abuse your name tags and not use the same font, color or styling options, your customers will get confused about your business. Either that or they will stop using your services and buying your goods. When someone sees that you don’t care for your uniform or name tags, you pass that feeling of neglect onto your customers and clientele. Once you stop caring, they stop caring, and your business won’t thrive.

So, make sure when you choose your name tags, they will communicate your values. Keep the color, branding and styling inline with your company goals. This way, you will communicate to your customers what you stand for and how you will treat them.

COMFORT (Clarity)

A diamond’s clarity is often the least important of the four Cs because the tiny imperfections are often microscopic. However, we would like to argue that your clientele’s comfort and clarity should be a priority. When your customers are clear about who is an employee (by knowing your employee’s names with the use of name tags), they feel more comfortable around your business. And, when they are comfortable, your customers are more inclined to take advantage of your services.

But don’t forget about the comfort of your employees. Make sure they want to wear a name tag. Once you hire someone, make sure they understand your goals for providing name tags for them to wear. Is it for security? Is it for ease of interacting with your customers? No matter what your reasoning is behind wanting name tags for your business, your employees need to want to wear them for the name tags to be effective.

CONVENIENCE (Carat)

The term carat refers to the diamond’s total weight. While some people may enjoy wearing something big and flashy, make sure your name tags are one-size-fits-all. Having your logo visible and names easily readable is essential. But, don’t forget the convenience of also having a manageable name tag. Choose a tag that will fit all of the necessary information without being cumbersome for your employees to wear.

A name tag helps to make you look professional. When someone wears one appropriately, it indicates that they take their job seriously. In turn, this helps create an excellent first impression when meeting with potential clients and investors.

In addition to looking professional, people tend to act more qualified when they wear a name tag. And, they are more aware of how much they are accountable for their actions. For example, if a customer needs help, employees are quickly identified if they are wearing their name tag.

Your customers keep you in business, and the last thing you want is for your customers to have no idea who will help them. When you use name tags, your customers will quickly identify staff and be saved the frustration of asking around.

So, remember the other four Cs of name tags, and your identification will always be top-notch!

How Unique Name Tags Provide Fun for the Holidays

A name is what makes you unique. Well, that and your personality, quirks and other traits. But, without your name, you wouldn’t be who you are. Having a name is important. It makes you feel wanted and that you are a part of something. Well, the same goes for having unique name tags.

And what better way to show off your individuality than by wearing a tag with your name on it. There are many types of name tags to choose from: metal, plastic or paper; all sorts of different colors; different printing processes or engraving. The custom choices that you can make for your name tag will make them just as unique as you are.

From custom shapes to blank plastic, name tags have all sorts of uses. Especially around the holidays. Some of our customers use their name tags exclusively for identification. And others use them for creative and fun projects. There is no wrong way to use a name tag. And we have proof that everyone (and everything) needs a name tag! Check out this recent news article.

Here’s What Makes this Christmas Tree Farm Different

Nathan Wilcox started selling Christmas trees when he was 11 years old, and he doesn’t plan to stop any time soon.

“I would have a hard time quitting this because I’d feel I’d let a lot of people down,” Wilcox, 51, said.

The trees come from Wilcox’s farm in Floyd County, about 20 minutes from Radford University, and other parts of Virginia and North Carolina.

And get this: His trees all have names.

His older sister, Becky Belote, came up with the idea of naming the trees and when she stopped selling Christmas trees about 30 years ago, Wilcox decided to carry on the tradition.

Each year, his wife, Karen and their three daughters, Candice, Summer and Julia, would spend Thanksgiving filling out tags with names from family members, friends and classmates. (Karen) said she averages a box of 50 to 100 names a night while watching TV. In the past couple years, she has used popular celebrity names like Justin Bieber.

Both Karen and Nathan try their best to match the names to the right trees, i.e., putting “Charlie Brown” on a small, dinky tree rather than a big one. Once purchased, the trees are given a fresh cut and the employees remove the tree’s price from the name tag. Nathan said customers have told him they keep the name tags and use them as tree ornaments.

“A lot of people actually keep the name tag, for 10, 12, 15 years and use them as ornaments,” he said.

We love that someone is being so unique with their name tag usage.

green plastic unique name tags for Christmas party

Even here at Coller Industries, we have been known to get creative with name tag uses. Gift tags, shelf labels for organizing ribbons and so much more! We have even used them for prizes for picking a creative elf or reindeer name for our company Christmas parties. This creativity should know very few limitations. And adding names isn’t the only thing you should be able to do with name tags.

From brand recognition to conversation starters, name tags are just like names: useful in getting to know someone. And the holidays are no exception. Name tags are often seen as props for party games during company and family get-togethers. They are also great for family reunions and just hanging around with a group of friends.

Name tags are the glue that holds conferences and other events together. From decorations to meeting new clients, creativity is the key to making your name and name tags stand out. Add bright logos, graphics, names, titles and nearly any creative thing you want. Just remember to keep them as unique as you are.

4 Important Reasons for Wearing Name Tags

wearing name tags is essential in business practices

Wearing name tags helps build a corporate identity. They also help employees and customers interact better with each other.

In any retail establishment (grocery store, boutique, department store, etc.), there are significant benefits to wearing name tags. Some of these benefits include the use of identification in marketing, providing security, identifying employees and other staff, as well as many other positive benefits. Here are some of our favorite reasons you need to utilize name badges in your retail business.

Identify Employees and Other Staff

wearing name tags that are metal material which has been laser engraved

Sometimes, especially in larger retail locations, it can be challenging to remember everyone’s name. By wearing name tags, or other identification, newer employees and other team members in the company are more apt to recognize each other. Name badges also provide accountability for all of your employees. When wearing name tags, it requires that your employees accept responsibility, one, for their actions and two, for the way they treat your customers.

Building Company and Brand Recognition

Corporate branding is a rising trend and doesn’t seem to be peaking any time soon. Add your retail store logo to your name tags, and quickly identify every employee, volunteer and other staff at your location. Inevitably when employees go to lunch, they leave their name tags on. Sometimes employees even wear them on their way home from work. When employees continually wear their name tags in public, a company’s brand is repeatedly advertised.

Conversation Starters for Customers

adhesive name badges

Name tags are an excellent way for customers to start up conversations with employees and other retail staff. They tell the customer who they are working with from the first moment they meet your employee. Identification provides an easy way for customers to distinguish your employees and other staff in your store from other customers. Then, when a customer has a question or requires assistance, they will know who to ask for help.

Wearing Name Tags Provides Better Security

photo identification badges are a perfect solution for wearing name tags and increasing security

When you require employees and other staff to wear name tags, you can quickly identify and acknowledge whether or not they belong where they are. Name tags are particularly valuable in companies and organizations that deal with high tech gadgets, expensive equipment or sensitive information.

While identification doesn’t seem to be as common as it once was, wearing name tags will always have an essential place in any retail environment. By utilizing name tags into your company’s culture, customers will be able to relate better to your employees. Name badges eliminate any barrier between the customer and employees, so try adding these to your business today!