Influencing Identity: A Better Way to Blog

Influencing Identity is here to help you figure out how to use name tags and identification products.

Plastic engraved sign with an explanation of Coller Industries Incorporated's personal identification blog Influencing Identity

From name tags for your business to badge holders for your next conference, we have it all. Get all your identification needs in one place and find out how to use them at work, while networking and at any event you are planning. Use our how-to articles to get your ideas flowing for working with all of your personal identification.

From Name Tag Experience to an All-Inclusive Influencing Identity

We started as “Name Tag Experience,” but over the years we’ve branched out to so much more than name tags. And to keep up to date with that expansion, we have changed our name to Influencing Identity. We have thrived as Coller Industries Incorporated over the past 20 or so years, as our focus and mission have always remained the same “To Serve Our Customers.” We accomplish this mission by providing fast and friendly service with only the highest-quality personal identification products.

It isn’t just the name tags!

Coller Industries Incorporated's personal identification blog Influencing Identity

Yes, we sell name tags, reusable badges, name plates, badge holders, lanyards and signs. But, we’re so much more. Influencing Identity has a wealth of information with product highlights and how-to articles to get your creative ideas flowing. This blog (by Coller Industries Incorporated) has helped customers like you learn how to best utilize name tags and other products for their specific needs. From tutorials to strategies, discover how custom identification will help you grow your business and promote your brand.

Coller Industries Incorporated broadens the blogosphere with a new long-form content platform and renames two product and idea based blogs.

Coller Industries Incorporated's event planning and informational blog The Learning Center

The Learning Center is full of articles about learning how to host the best event ever, networking with colleagues and so much more. We guarantee that the information you find here will help you and your business. With a wide range of products such as ribbon rolls, rosettes, name tags, lanyards and award plaques, we want to make sure that you know how and where to use them. Whether you’re planning the best conference anyone will ever attend or hosting a simple dinner party, The Learning Center is here to make sure you are using these tools in the best possible ways.

Coller Industries Incorporated's personalized ribbons blog Ribbon Impressions

Ribbon Impressions provides information about everything from custom ribbon roll ideas for your wedding to badge ribbons for a conference or convention. And don’t forget about rosette ribbons for your award needs, such as fair or festival prizes. Find all your ribbon needs in one place and learn how to best use them at events, during promotions and for your corporate gifting. Discover inspiration for using personalized ribbons and find useful how-to articles.

How Lanyards Won the Battle of the Books

Donations are one way that makes us more responsible in our community. And, building trust in our community is not only a requirement but also the best way to maintain that community. Even when the need is small, like lanyards for a reading competition at an elementary, giving is all about the people you are helping.

Coller Industries enjoys providing donations, like lanyards, to our community.

Understanding our community needs teaches that no matter the setting, there are things to keep a constant focus on. And, while investing in the community by donating our products is one of our best forms of marketing, what we care about is the people.

Grant Elementary’s Battle of the Books Competition

Katrina Shewell, Grant Elementary Librarian, explains the program, “Our program is a reading incentive program that helps kids jump into reading in a fun, team-oriented, competitive way. There were 10 groups of five to six kids. Each team had to read 30 books before the competition which they usually divide up among themselves, only needing to read five books a piece.”

Blank Flat Badge Lanyards

blank flat badge lanyards are inexpensive and great for any use

Lanyards are popular because of their ability to keep essential items like a name badge or pen close at hand. They are used in a broad range of activities from the workplace and schools to concerts and trade shows. Inexpensive badge lanyards come in a variety of materials, styles and colors. Each Flat Badge Lanyard has a crimped finish and comes with a bulldog clip attachment. And, they are made with a woven polyester material which is 1/2 inch in width and 18 inches long.

“We truly appreciate your donation for our Battle of the Books competition held on February 22,” said Shewell. “The kids do not have to pay to enter this reading incentive program, so we rely heavily on donations. I’ve attached pictures to show the kids wearing their lanyards, and you may even see their small buttons representing the books they read.”

Each child received a lanyard that they added buttons to every time they read a book.

“As each child read a book, they were given a button to put on their lanyard,” said Shewell. “It was a great incentive to read above the five books assigned. Most kids read over 10 books each and about 15 kids read 20-30 books!”

“It was a great incentive to see kids in other groups wearing their lanyards with lots of buttons on them, making them want to add more books and buttons to their lanyards, too. The competition is in its second year, but this was the first year adding lanyards, and the kids loved having something they could show their accomplishments on.”

Students at Grant Elementary wearing lanyards for the Battle of the Book competition.
Students at Grant Elementary wearing lanyards with buttons on them indicating which books they read for the “Battle of the Books” competition in February 2019.

Donations Help Raise Community Understanding

From lanyards to name tags, no matter what the donation is, the focus is always who it helps. And this time, at the request of a wonderful librarian, we were able to help out a school with their reading program. Our community and our surroundings are what makes us who we are. So, by giving back into this system, we are making it better for everyone around. Besides, reading is cool!

The Truth About Name Tags

The more you know of the truth about name tags, the more you will want to wear them all the time!

the truth about name tags is that they can even be found on murals on the walls of office buildings

the truth about name tags is that even professional and collegiate coaches wear them

From a mural in Texas to the neck of a football coach in Utah, name tags continue to make a mark in the news! And, the truth about name tags is that actors, athletes and plenty of other people wear them daily. And we’re sure you have heard about people (Scott Ginsberg) that choose to make name tags a daily part of their wardrobe. So, we’re here to prove the truth about name tags and why everyone should be wearing them.

the truth about name tags is that they look great with any outfitRecently, Shannon Palus, a writer at Slate magazine, found herself wishing for name tags in her office. Palus said, “I started at Slate not too long ago, and in my first weeks in the magazine’s New York office, I was faced with a problem that is familiar to anyone who’s ever started a new office job. I was surrounded by dozens of new faces and struggled to connect them to names. Which man with a scruffy beard was the one in charge of podcasts again? Who was the friendly woman at my desk pod offering me some of her snacks? I found myself wishing, as I often do, that everyone was wearing a name tag. In fact, I realized all adults should wear name tags.”

And, here at Coller Industries, we love Palus’ anecdote, “Think of the accessorizing possibilities: Everyone could have a little name tag drawer, right next to underwear and socks. Flowery script for days when you feel fancy, basic Helvetica for no-nonsense impressions… Entire new traditions could spring up around name tags; dare I say it would be a cute move to leave one of your tags at a date’s house?”

The Best Features of Name Tags

From security to identification, the truth about name tags is that people use them for a variety of reasons. And, because of their distinguishing features, name tags are perfect for everyone! By providing everyone at a conference or other event with identification, it reinforces their identities. They will also help with networking activities where attendees may not know everyone yet.

By using name tags at conferences and other events, you become more approachable. And, in turn, this approachability increases your chance of making lasting relationships that will help in life and business. The truth about name tags is that wearing one stretches your personality. It makes you come out of your shell and your comfort zone. And, in turn, it helps others to do the same. Sure, it might be a bit uncomfortable at first, but think about the impact you have on others by immediately disclosing your name.

When you wear a name tag, you become the face of your purpose, and you are representing that to everyone around you. In many ways, this benefits both you and your goal so that the people around you can put a face with a name. We have all heard that “a picture is worth a thousand words.” So, tell that story simply and quickly with your smile and a name tag.

Name Tags get the Last Word

And, finally, we again agree with Palus when she said, “The thing is, in the 21st century, we already use name tags for lots of our interactions. Entire meetings’ worth of discussions take place on (work chat systems), where you can always clearly identify the name of whoever is ‘talking.’ Facebook is an endless high school reunion, with name tags. LinkedIn is a networking happy hour, with name tags. Twitter is, at times, like being stuck on a 20-hour flight where everyone is yelling, but at least there are name tags. If we made wearing name tags in the real world a social norm, we might even reduce the friction of in-person interactions—and make it a tad easier to log off.”

Because name tags are permission slips, they encourage engagement. Their primary function is to personalize and humanize each person. Inviting encounters is what they do. And you permit this change to happen every time you put on your name tag. So, grab your name tag and start sharing the truth about name tags at your next office party or friend’s night out!