Tag: branding

How To Connect with Your Customers

Every great business person knows that the best way to keep their company around is to connect and engage with their customers. People buy from other people, they request services based on experiences and they look for companies that they can trust.

You learn a lot of information and how to connect with your customer by merely listening to them.

“I think it’s important for brands, especially brands [that] are really consumer-centric, to stay connected. Customers tell you so much from their behavior and how they shop with you.”
Jessica Alba, founder and CEO of The Honest Company

What is Relationship Marketing and How to Use it to Connect With Your Customers - Neil Patel

The first and most popular way to connect with customers is social media.

Using LinkedIn, Twitter and every platform in between, it seems that everyone is on social media. Even businesses have joined in on the social parties. Facebook groups, Snapchat filters and Instagram nametags are all ways to connect online with your customers. Each platform provides methods for both consumers and businesses to interact and grow together. 

Social media outlets are where the masses are, so you, as a business, should be there too. Utilize this tool and take advantage of everything they have to offer. Try sharing fun and silly tidbits about your products. Or send individual messages quickly to your customers. No matter what, use everything provided by your chosen platforms to improve your connection with your customers.

BUT BE CAREFUL. Not all platforms are suitable for every business. It has been said that everyone is on Facebook, but that doesn’t mean your business will thrive by using it. Consider all of the pros and cons of using social media before setting up accounts everywhere. Remember that there isn’t an easy or direct formula to matching your business to the right social platform. That is something that you, as a business owner, will need to figure out.

Social media is a great tool to use when connecting with your customers, but only if you use it properly. Make sure to do your research and that you have time to spend on each chosen platform. Think before you post, and make sure you are listening to your audience. Tools such as social media only work when used properly.

Focus on the customer’s experience with your company.

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
Jeff Bezos, founder and CEO of Amazon

Customers want to buy from a business that treats them well. So, don’t use a one-size-fits-all approach. Make sure you are listening to every customer. Treat them as the individual they are; don’t lump your customers into a bundle just because they are all interested in your product or service. They aren’t looking for a bundled experience; they are looking to be given an individualized experience.

You can make your customers happy by focusing on their experience with your company. Don’t put all of your focus on only the product or service they are buying. Connecting with your customers on an emotional and personal level is important. If you do, they will be more likely to recommend your products or services to their family and friends.

It is crucial to make an effort to connect with each customer.

Get to know your customers on a personal level. And, make your service or product as relevant to them as possible. Everyone likes to feel as if they are important enough to remember. So, make them feel that way with as much personalization as you can. Use a customer’s name during their shopping experience. Remember little details and tidbits they have shared during prior visits. This way, you can make an effort to connect each time they come back.

“It’s not enough to know just the demographics of your customers. Age and location data doesn’t tell you what you really need to know. Instead, you need to know your customers on a personal level so that you know what they want, why they buy, and why they don’t buy. Otherwise, you have only a superficial understanding of your customers.”
By Neil Patel, “7 Brilliant Ways to Connect with Your Customers on a Personal Level”

Show your connection with your customers through appreciation.

We understand that connecting on a personal level with your customers can be difficult, but it is also necessary to stay in business. You need to humanize every experience that your customer has with your business. In other words, be relatable. And be grateful. Showing your customers that you care they are buying from you will keep them coming back. The message is in the details, or something like that.

connect with your customers through handwritten notes

Sending handwritten notes, making a phone call or sending a private email are all great ways to connect with your customer. But, put some thought into your actions before performing them. After a purchase or rendering of service, thank your customer by sending them a thought out, well-worded letter. Don’t rush these notes as they will mean a great deal to every recipient. And, they could mean continued business for you. 

This also works for phone calls and emails. Make sure you think about what you want to say before hitting that send or dial button. Proofread everything you write before you send it. And, most importantly, make sure you personalize it. Don’t get in the habit of sending out so many of these messages or phone calls that they become autonomous. Always remember that you are addressing an individual, and they should be treated as such.

Provide unmatched customer service to keep them coming back.

Let’s try an experiment. Find the customer service number from any of your favorite companies and call them. What happened? Let’s assume you got through to someone, eventually, but you were still treated as a number in a cue. Or worse, you got stuck at a call center with someone reading from a script that didn’t answer your question. How did that make you feel? We know that no one wants that experience. 

Take us for a better example. Here at Coller Industries, when you call or choose our online chat feature, you will always be connected to a live person, and quickly. Every one of our customer service representatives has been trained to treat you as an individual. And, you will feel that way, guaranteed! Your order is processed like it’s the only one, and it’s handled with care and accuracy. We wish you had this kind of experience everywhere else. But, at least you know that with us, you’ll always get what you want and be treated with respect. 

One of the most powerful tools any company has is how they treat their customers during the business process. Providing the best possible customer service experience should be your number one priority. From responding quickly to customer requests to making sure you have a live person on the other end of the phone line, good customer service is how you retain your clientele. 

How will you implement these standards into how you treat your customers?

Here’s some advice, go that extra mile. By making sure that your customer service team responds to your customers personally, you solidify your business connections. Acknowledging questions and concerns from your customers will reestablish the trust you have already built. It will also help strengthen the relationship and connection with your customers and anyone they know. This, in turn, will bring in more clientele and business. So, the bottom line should always be to leave the customer grateful and satisfied.

Don’t underestimate the power of your customers.

Make sure you are asking your customers questions and continually searching for feedback. Finding out after a transaction happens that something went wrong doesn’t help anyone, especially your customer. Connect with them by asking for feedback before, during and after all transactions. But don’t become a burden. There are people who feel that businesses can be too personal and are afraid of what you might do with their information. So, make sure that when you ask questions, you are also being considerate.

Now that you have answers and feedback, make sure you are responding appropriately. If you receive positive reviews, give positive affirmation back. Tell your customers how happy you are that they are happy. Give your customers thanks for being there for your business. If you get a negative review, take it seriously. Respond politely and work with your customers to correct things.

“77% of consumers will read an online review before purchasing. Now consider the flip side. In most cases, negative reviews are the fastest way to derail a new purchase. A Zendesk study showed that 90% of positive reviews impact purchases and 86% of negative ones do also. Another study showed that even a single negative review has the power to destroy 70% of purchases.”
By Neil Patel, “7 Brilliant Ways to Connect with Your Customers on a Personal Level”

No matter the type of review you get, making sure that you respond is vital. Building trust establishes your personal connections with your customers. And, these connections are the only way to stay in business. Customer retention and development rely heavily on these reviews. So, make sure to keep on top of them. And if you can’t, delegate someone who can.

What is your preferred way to connect with customers?

With so many ways to connect with customers, your success depends on the method you choose. Before making any final decisions of where you are more likely to connect with your customer, do your research. Don’t join Facebook just because everyone else has. Determine how your customers want to communicate, and then put those methods into action. Build that trust, and the connections will flow naturally.

How a Name Tag Boosts Your Approachability

…And Other Wisdom from Your Name Tag Experts

People wear a name tag at social events to help remember each others’ names. In the business world, these tags serve a bigger purpose. They have a subconscious effect on the viewer that enhances a company’s networking, branding and promotional efforts. At trade shows and conventions, people wear name tags to promote their brand and establish professional relationships. In retail, they improve customer and employee relations. People respond to them wherever they show up.

lanyards and badges holders being worn as a name tag at a social event

Retail employees and convention attendees frequently wear name tags. Some people wear them at conferences, trade shows, business luncheons or sporting events. Politicians sometimes wear them, usually with a support message along with their name and title so that viewers will remember their cause as well as their name. In short, many people wear name tags for different reasons.

A name tag is a personal identification tool that helps you become more relatable and approachable. Many people use them, including politicians, business managers and conference attendees. The effectiveness of wearing one depends on following guidelines such as keeping your name tag simple and using the right fastener. It is also important for them to have a large font so that people can read them easily. Not only are they used for identification, but they are also used as corporate gifts to strengthen your work relationships.

Be Approachable by Using a Name Tag

Scott Ginsberg, the Name Tag Guy

Scott Ginsberg, the Name Tag Guy, said, “The first idea to remember is that approachability is a two-way street. It’s both you stepping onto someone’s front porch, and you inviting someone to step onto your front porch. It connects people to you. It allows them to feel more comfortable talking to you.”

When someone is relatable, it means people can draw similarities between that person and themselves. Customers want to feel they have a connection with a company and its employees. It makes them think they can trust the company to do what is in a customer’s best interest. Therefore, when a company and its employees are relatable, people feel comfortable doing business with them. Relatability is, therefore, a valuable asset that helps a company become successful.

Name tags play a significant role in increasing relatability. When a person wears a name tag, it humanizes them. It makes them relatable and more approachable. People are more willing to interact with a stranger in a retail store, conference room or trade show if that stranger is wearing a name tag.

The Seven Deadly Sins of Ineffective Name Tags

Scott Ginsberg, an international expert on name tags and approachability, wrote a list of “Seven Deadly Sins” to avoid when ordering them. The purpose of this list of “sins” is to educate people on what makes them ineffective and how to avoid them. Ginsberg stresses the link between name tags and approachability.

“Your name tag is your best friend. It is a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It also identifies you as well as your company in the minds of others.”

SIZE

Nobody wants others staring awkwardly at their chest, trying to read their name tag. “This is self-defeating, embarrassing and works to decrease your approachability.” It should be readable from at least 10 feet away, thus making the recommended font size a minimum of 24 point. Avoid cursive, script or other fancy writing styles.

COLOR

For name tags, complementary colors create maximum visibility. Whether it is dark writing on a light background or vice versa, what matters is that the name, title and business logo are easy to see. “Fashion must be outweighed by your name tag’s approachability and visibility.” Many color combinations allow viewers to read tags without any awkward squinting or leaning. Find the best match for your brand that gives you both readability and recognition.

TURNAROUND

Another problem to avoid is what Ginsberg calls “the name tag turnaround.” It refers to when a name badge turns so that the information on the front is hidden, and there is no information on the back. Typically, this happens when the tag is worn around the neck on a lanyard or worn with a clip. To avoid having “name tag turnaround,” write the same information on both sides.

CLUTTER

“Avoid name tags with overly thick borders, unnecessary clutter or too much text. All of the information contained must be readable and memorable in less than five seconds. Remember, they call them name tags because the name is the focal point. Whether it’s the name of the person or the name of the company, those are the two most important pieces of information.”

PLACEMENT

Placement refers to where someone wears their name tag, such as on the right or left side of their shirt. Which side the tag should be on depends on where the person is or what type of function they are attending. For example, when at a conference or convention, the name tag should be worn on the left side because that way it is more visible to people walking from the opposite direction. At corporate meetings or other office events, they should be on the right side because when the wearer greets people by shaking their right hand, the tag is parallel with the viewer’s line of sight. Do not decrease a name tag’s effectiveness by wearing it on the wrong side.

PRESENCE

Similar to placement, presence has to do with putting the name badge in a place where it is the most visible to any viewer, regardless of wearing it on the right or left side. The name tag should be where people can see it but also be able to see the person’s face. According to Ginsberg, “the most effective location is two to three inches below your collarbone on whichever side most appropriate for your function.”

MAXIMIZATION

To make the most of wearing a name tag, utilize all the space it provides. Have your name in a larger font so that a lot of white space does not surround the text. If the tag includes a logo, the logo and text should fill up as much of it as possible. Like the front porch of a house, a name tag is meant to be inviting and make others feel comfortable. When used to the fullest capacity, they become more visible and welcoming. It initiates conversations that can turn into valuable business connections.

By avoiding these seven “deadly sins,” name tags become more efficient and improve a person’s approachability.

How to Make Your Name Tag Effective

name tags with logos, both engraved and printed

A name tag helps to make you look professional. When someone wears one appropriately, it indicates that they take their job seriously. In turn, this helps create an excellent first impression when meeting with potential clients and investors.

In addition to looking professional, people tend to act more qualified when they wear a name tag. And, they are more aware of how much they are accountable for their actions. For example, if a customer needs help, employees are quickly identified if they are wearing their name tag.

Include Relevant Text

Add titles on your name tags in office settings or retail environments. Titles help make managers and head staff stand out a bit more from other employees. Titles are also helpful during a conference or convention to separate attendees from venue staff and event volunteers. While typically titles are kept brief, it is important not to sell anyone short when using their title. So, make sure to order your tags in an appropriate size to adequately accommodate all of the text.

Don’t forget about visibility. All text should be readable from a distance, typically about 10 feet. Don’t add too much text to one line as it could become too small to read even from close up. And, make sure that all included text is relevant to your event or business.

For a name tag to be the most effective, there are guidelines to consider. The first rule is to keep yours simple. Some people treat them like business cards or resumes, but personal identification should be straightforward and concise. Name tags should only include the bare minimum information necessary to identify the person wearing it. In commercial and retail settings, that means the person’s first name, unless there is more than one employee with the same first name. With such cases, adding a last name helps with identification.

Brand with a Logo

Another recommendation to consider is where and how to include a company logo. The logo should be an appropriate size so that it doesn’t crowd the name or title. And, the layout needs to be tidy. If the text is laser engraved, the logo will have limitations to a specific color or printing format. Full-color tags provide the user with brighter colors and the option of bleeds. These are useful for logos that are large or require particular colors.

Use of a logo depends on the style of the name tag. Metals will show logos far differently than plastic will. It is important to choose whichever type of name tag works best for the person wearing it. Plastic name tags tend to be less expensive than metal ones, are heat resistant and come in many different shapes. Metal name tags are more durable than plastic ones but also heavier. Some people prefer a lighter name tag, especially if they wear loose clothing. Make sure to choose the right material before ordering the name tags.

You can increase your brand recognition by including logos. People associate the company logo and employees with the organization when employees wear logo name tags at conventions and trade shows. Another benefit to having a logo is that employees tend to keep their name tags on when they go on their lunch break or commute to and from work. By doing so, they advertise the company to the public and make the brand more memorable.

Building Your Corporate Identity

(and Customer Relationships)

finding the difference between branding identity and corporate identity

The phrases corporate identity and brand identity are thrown around abundantly by everyone in business. However, when used it different contexts, they mean different things. It’s often asked if you can have a brand identity without a corporate one, or vice versa. Here are several reasons why you can’t have one without the other.

But, first things first, what are the differences between corporate identity and brand identity?

Brand Identity

Brand identity refers to the how consumers view a specific product, service or idea a business provides. The goal in creating your brand identity is to separate your business from similar businesses. So, basically, brand identity is the customer’s knowledge of and ability to recognize the brand.

Name Tag, Inc. Improving your first impression, one name tag at a time! Affordable and professional personal identification products that are easy to order and use in your workplace.

Our Example: Name Tag, Inc. sells personal identification such as name tags and other custom engraved products.

Corporate Identity

Corporate identity is similar to brand identity. However, corporate identity refers to the perception of an entire company, not just one idea, product or service that the company provides. One business may have many different brand identities wrapped up in its overall corporate identity.

Personalized Ribbons and Name Tag, Inc. are part of the Coller Industries Incorporated family. Our product sites give you access to a wide variety of quality items, from name tags and lanyards to signs and custom ribbons.

Our Example: Coller Industries Incorporated is also known as Name Tag, Inc. and Personalized Ribbons.

Let’s talk about branding your business for a moment.

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service. A brand is what makes a company or organization truly unique. Branding should make any company stand out from its competitors and lets the consumer know what to expect from that company.

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially strong. Product marketing is really where this process all begins.

Let’s break it down a bit farther to make it a little easier. The act of branding is the process involved in creating a unique name or image for a product, person or idea. This is done mostly through advertising and other similar means. It is also the action of building a convincing individual or unique presence in a consumer market that attracts and retains loyal customers.

Corporate branding is the process of promoting the logo and/or brand name of a company or corporation for marketing and advertising purposes. Typically the range of a corporate brand is very broad and is often used as a way to express the company’s ideals and goals.

A BRAND IDENTITY IS WHAT MAKES A BUSINESS UNIQUE.

It’s what they think, how they behave and what they believe in. It’s about how they treat their employees and customers. So, brand identity is a must for every business. The better a business understands itself, the better they will perform and the more their brand identity will show their power and values. Once this is accomplished, a business will preform more effectively. When a brand identity is clear, values and business practices just fall into place. Teams are formed and decisions become easier. And, the company stays focused on marketing and sales goals.

Brand identity is…

…the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world. Those tangible elements, that’s brand identity.

Your brand identity is what makes you instantly recognizable to your customers. An audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.

Design assets are the tangible elements that will determine how your brand is perceived. Things like your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your employees wear.

Your brand identity is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you. And if you want your brand to be perceived in a positive light, it’s crucial that you nail your brand identity and create designs that accurately portray who you are to your customers. And now that you know how to nail that identity, it’s time to start designing.

“What is brand identity? And how to develop a great one.” by Deanna deBara

Brand identity is…

…the total proposition that a company makes to consumers – the promise it makes. (Brand identity) may consist of features and attributes, benefits, performance, quality, service support, and the values that the brand possesses. The brand can be viewed as a product, a personality, a set of values, and a position it occupies in people’s minds. Brand identity is everything the company wants the brand to be seen as.

Brand image, on the other hand, is the totality of consumer perceptions about the brand, or how they see it, which may not coincide with the brand identity. Companies have to work hard on the consumer experience to make sure that what customers see and think is what they want them to.

Simon Morris, LinkedIn Pulse: “What’s the difference between corporate identity and brand image?”

Your corporate identity is so much more than just design.

Yes, your logo and brand play an important part in your corporate identity. But, remember that you are so much more than a color or style. A company’s values and culture are crucial in shaping corporate identity. As Simon Sinek, author of Start with Why: How Great Leaders Inspire Everyone to Take Action has said, “people don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”

It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company’s presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in brand values so that the heart of the brand remains the same – what it stands for, or its personality. Unfortunately, many companies do not realize this fallacy, as they are sometimes led to believe by agencies and consultancy companies that the visual changes will change the brand image. But changes to logos, signage, and even outlet design do not always change consumer perceptions of quality, service, and the intangible associations that come to the fore when the brand name is seen or heard.

Simon Morris, LinkedIn Pulse: “What’s the difference between corporate identity and brand image?”

The Importance of a Corporate Identity

Corporate identity expresses your brand personality and tells the world why you are unique. Similar to what makes a person unique, this identity shows what is specific to a business. These specifics set us apart from others and helps us to build relationships within our communities. This aspect works for businesses as well. How a company presents themselves in everything they do, from business cards to products or services they offer, is what defines this identity.

It is a physical expression of the company’s brand, an extension of the culture that is already expressed through communication style and behavior exhibited to maintain the image of the business. Corporate identity and brand identity both have different roles, that together, form a perceived image for a business. It all starts with your reason for going to work every day and why anyone else should care.

“How to build a strong corporate identity” by Anna Lundberg

Occasionally, a business may need to update their corporate identity if their audience changes. From logos to letterhead, rebranding is often done in the business world. Invest in this identity to develop your customer’s trust, a sense of product value and a lasting connection with your clientele.

Your corporate identity helps you in increasing business ownership and control. As consumers are now aware of your business, they can understand your company’s image and reputation. You then have to continue to provide your quality services or products to your clients exactly as you developed them for your corporate identity to continue to succeed.

A logo is not your brand, nor is it your corporate identity.

Many business owners believe that by simply having a recognizable logo, their quality and values are represented. But, having a strong corporate identity helps out in every aspect of business. Don’t underestimate the importance and power of developing this identity for your business. It will help you grow in your competitive market. And, you will be able to leave a positive vision for your consumers as your identity grows.

A strong corporate identity is essential for every business organization as it helps in the interaction of the customers and the company. Customers usually get a great help in understanding the business with the help of its corporate identity. It includes the several supporting devices, such as the company letterhead, business cards, website etc. It creates a single and clear visual identity for an organization. A number of Start-Up companies ignore the advice of building or developing a strong and effective corporate identity for their business as they think it just as the logo only.

While we have been talking about corporate and brand identities, don’t forget that the end goal is to build your customer relationship. Managing a consumer relationship is an important approach to making sure a company’s interaction with current and potential customers is fresh and positive. You will be able to retain current customers and build new relationships when you bring your corporate identity in line with this endgame.

Always look for ways to wow your consumers. Whether that means compromise on a service or providing the highest quality product, remember that without your customers, your business would not prosper.

Customer Relationships

While we have been talking about corporate and brand identities, don’t forget that the end goal is to build your consumer relationship. Managing a consumer relationship is an important approach to making sure a company’s interaction with current and potential customers is fresh and positive. You will be able to retain current customers and build new relationships when you bring your corporate identity in line with this endgame.

Always look for ways to wow your consumers. Whether that means compromise on a service or providing the highest quality product, remember that without your customers, your business would not prosper.

5 Ways to Build Killer Relationships With Customers

To create customer relationships, and keep them strong, you must do all you can to engage customers. Here are five ways to build customer relationships and keep them coming back.

1. Communicate.

As a key to any good relationship, communication is an essential way to build customer relationships. Promoting your business and listening to your customers are equally important.

Rather than just telling customers about your business, have conversations with them. Find out what your customers need, then show them that you have a solution to their problem.

If you have employees, teach them how to effectively communicate with customers. Instead of waiting for customer service to become a problem, foster communication skills with customers while onboarding new employees. Maintain an employee policy, requiring timely follow-up, to make sure the customer’s needs are met. Make sure your staff returns voicemail messages and emails promptly.

2. Exceed expectations.

Your customers expect great products or services from you. You should continue to raise the bar on what your company offers.

To put it simply, under promise, and over deliver. When you impress customers, they keep coming back.

To exceed customer expectations, you can deliver a product or service faster than anticipated. When you deliver earlier than expected, the customer will be happy about the surprise. For example, tell a customer their order will be ready by the end of the month, knowing you will have it ready a week earlier.

3. Ask for feedback.

Whether customers have a good or bad opinion about your business, they will make their feelings known. Invite customer feedback to show you are listening. Place comment cards on your business counter, or conduct a survey.

Customer feedback helps you hone your customers’ specific needs so you can find the best solutions to their problems. The better your offering meets their needs, the more your business will grow.

Always listen carefully to comments and respond promptly, whether it’s a compliment or a complaint. The worst thing you can do is ask for feedback then not address concerns. Even negative feedback is valuable and can give you an honest gauge of customer satisfaction.

4. Connect.

With technology, there are more ways to begin conversations with your customers than ever before. There are many online tools and social media outlets you can use to reach customers.

When you engage with customers online, be careful not to create a one-way conversation. Ask customers questions, and respond to their inquiries.

Also, make sure your website is top-notch, and start a blog to engage your customers and prospects. Build customer relationships through your online presence.

5. Show appreciation.

Reward long-time customers with a loyalty discount program. You can hand out reward cards, or use a loyalty program app to track customer rewards.

With a loyalty program, customers earn points for buying your goods or services. After earning a certain number of points, the customer gets a reward. For example, you could reward a customer with a discount on their next purchase.

Keeping an open and honest line of communication is probably one of the most important aspects of business. And, it will bring in the most customers. So, make sure your brand is strong and build it into your corporate identity and your business will thrive.

How Lanyards Benefit Your Business

While traditionally these identification tools work well with name tags and name badges, lanyards are good for so much more.

But, what are lanyards?

Imprinted, cord and ribbon custom lanyards sold by Coller Industries Incorporated

From offices and conferences to schools and hospitals, lanyards are everywhere. Not only do these tools help to keep a name tag close and easy to use, but they are great for a broad range of activities. From the workplace to schools and concerts to trade shows, lanyards are a perfect networking and branding tool. Attach keys, name badges, meeting agendas and more to a brightly colored lanyard at your next event.

Make your brand stand out with custom lanyards. A lanyard is often required for identification, but many people don’t realize their full effectiveness. The best thing about a lanyard is that they can have social and practical uses in everyday occasions and special events. From identification to advertising, use lanyards in multiple ways.

Use custom lanyards to add a sense of identity to work functions, conferences, trade shows and other events. When people are flowing through an event venue, it becomes necessary to keep track of them using credentials. Lanyards can add value to the event when customized with the convention name, sponsors or logo on them.

Conversations About A Lanyard

custom lanyards are made from different imprinted materials

A lanyard is a piece of cord or ribbon that is formed into a loop and typically worn around the neck or belt exclusively to hold something, such as a name tag or name badge. They can also come as a chain or be retractable.

What are the different types of lanyards?

Lanyards come in a variety of fabric types and styles. Each fabric type has a unique look, and most of the fabrics can be imprinted with text and logos so they can be personalized. Each lanyard also has different fastener choices to use with name badges.

As lanyards are an easy way to display other identification tools, a variety of people use them every day. College students, teachers, employees in retail stores, some office workers and even government officials all wear them for security and to quickly show identification.

Where are they used, and when would I ever use one?

They are everywhere! Schools, offices, businesses, stores and so many more places use them frequently if not every day. Another common use is during conferences and conventions. Most of the time you would use one when either working at one of these places or helping to promote an event. Custom lanyards printed with text and logos are a great way of getting brands out into the public.

Why would I ever need a lanyard?

Because most lanyards are customized using text and logos, they are incredibly versatile. The text can be a phrase, a date or the name of an event or business. You will typically need to wear a lanyard if you need to have ID or credentials available to show to others or for security proof that you can be in a building or other typically private place.

Promotions, Business Use and Convention Swag

Promotional lanyards usually have a simple design which could include a business name, logo and website. They grab the attention of the people around the wearer and introduce them to their colleagues. When multiple organizations attend an event, a lanyard is also a quick way for people to recognize members from each organization or function.

Custom badge holders and promotional lanyards are great ways to introduce a company to prospective clients and event attendees. Products with logos for events make the event unforgettable. During such an event, lanyards can help to hold a stash of business cards to give away or store new business contact’s cards while also identifying the wearer. People don’t have to carry briefcases, bags or overstuff their pockets.

Trade shows and conventions are a great marketing terrain for customized lanyards and trade show organizers. They provide deluxe and classy organization and identification during any event. They can also double advertising power anywhere. Between networking and socializing, these can promote an idea to everyone in attendance during the event.

If a company requires security cards or photo IDs, lanyards are a great and useful way to keep these items handy. So, as you come to a security checkpoint or somewhere else you might need to show ID, you won’t have to search for your ID card. Lanyards are a low-cost option for identifying who belongs and who doesn’t. When providing employees with custom lanyards with either a company logo or slogan, they are easily identifiable and provide better security.

Everyone uses lanyards!

custom imprinted lanyards are used everywhere including schools, office buildings, sporting events and more.

They are everywhere: schools, office buildings, sporting events and more. So many places use lanyards daily. Another common use is during conferences, conventions and other events.

While frequently used for displaying name tags, these promotional products have many different uses. Most people have found lanyards to be useful in everyday life. Use them to keep track of your keys, or use them to keep pens and other personal items close at hand.

The ABCs of Lanyards

Lanyards provide simplistic and efficient advertising. As they are usually worn around the neck, they remain easily accessible. As such, they are a perfect advertising opportunity. Lanyards make ideal giveaways at trade shows and conventions because they are quality-made and can include your business name and logo. Promotional lanyards will help customers remember your company and establish a positive brand image.

Know Your Audience

Always consider three things when dealing with lanyards: who is wearing it, who will see it and where it will be worn. Providing one during a convention or conference makes sure that there is a good possibility that it goes outside of the event. Lanyards given as part of a uniform are continually around someone’s neck to provide identification. And, remember that when you give someone a lanyard, the message included on it goes where ever the recipient does.

Never underestimate the power of a lanyard. They work with any dress code. Professionals can wear lanyards with their suit, dress shirt or blouse without compromising their appearance. They also allow people to carry their identification or credentials within reach for easy accessibility. And, when everyone wears the same lanyard in a business, it creates a sense of unity among the employees.

Networking is also an important aspect that lanyards are great at helping with. They quickly identify someone not only with a name badge, but with a company name and logo printed in plain sight. Providing employees with a custom lanyard with a business logo or slogan not only allows the employee to keep their name badge handy, but most of those who wear lanyards as part of their uniforms do not remove them after leaving work. This provides your company with extra, and free, walking advertising.

Keeping Consistent Branding

Lanyards are a commercial strategy to increase brand recognition. They will help customers and event attendees remember your company and establish a positive brand image. And, in addition to improving your brand image in your customer’s eyes, the use of promotional products, like custom lanyards, at trade shows opens up endless possibilities for a business to attract new consumers.

The Power of A Branded Lanyard

two branded lanyards from Coller Industries Incorporated

From advertising to practicality, branded lanyards benefit any business.

Custom lanyards have never gone out of style. And they continue to grow in popularity, especially when it comes to how they are branded. From sports team colors to business logos, each lanyard reminds the wearer of where they got it.

And, they are more than just a reminder to the wearer, they also let the beholder know more about your brand. Custom lanyards have the potential to reach far beyond what a name tag or badge does. Lanyards have far more useful applications than a name tag. While name tags are perfect for identifying employees and visitors, lanyards add security, branding and functionality to identification.

Lanyards are incredibly versatile due to their custom nature. Add text, logos, graphics and so much more to promote any brand. The text can be a phrase, a date or the name of an event or business. Wearing a lanyard makes ID or credentials more accessible to show to others or for security proof that you can be in a building or any other typically private place.

Keep your employees branded at all times. Add your logo and company color to a lanyard, and you won’t be able to give them out fast enough. Or, use a slogan or motto on branded lanyards to promote your business. These tools add recognition and identify not only the wearer but the company as well. Often, lanyards are a requirement for access to a building or meeting and can be used this way as advertising.

Maintain Open Communication

From security needs to simple identification for employees, lanyards are a key tool for any business. There are so many ways to use them for your company. They can be used for easy registration or entry management for an event. Using these to carry some form of ID helps everyone at your company feel safe. And, the list goes on.

Every retail worker should wear a lanyard with the company’s name or logo on it so customers know who to ask for help. This avoids the embarrassment of mistaking a fellow shopper for an employee and allows customers to enjoy their experience. It is especially important for cashiers and clerks to wear lanyards so customers know they are giving their money to an official employee. And then of course they are a commercial strategy to increase brand recognition.

Event lanyards clearly define who your staff are and where they belong. Using multiple colors or imprints also helps clarify different people at a business or during an event. Visitors can wear one color and employees another. Or, customize the printing to match your company needs. They also make it easy for employees to show their IDs or credentials to security personnel. By simply taking the time to customize them to differentiate groups, it shows that your brand is professional and you care enough to show it.

So, keep your audience’s attention, strengthen your brand and maintain open communication in your office and at your next event with custom lanyards that match your company goals.

Best Branding Practices for All Businesses

First things first, what is BRANDING?

Definition: BRANDING – a particular product or a characteristic that serves to identify a specific product, a trade name or trademark, or a particular kind or variety.

Let’s break it down a bit farther to make it a little easier. The act of branding is the process involved in creating a unique name or image for a product, person or idea. Most people and companies accomplish branding through advertising and other similar means. It is also the action of building a convincing individual or unique presence in a consumer market that attracts and retains loyal customers.

There are two types of branding: personal and corporate.

make the most out of your branding by using your logo and name on all identification

Personal branding is the process of individual marketing, or advertising, themselves or their career as a unique image, or brand. It is in effect the ongoing practice of building up an image or uniqueness about themselves to others around them. A personal brand often involves the use of someone’s name on various marketing products.

Thomas Peters, an American writer on business management practices, said, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding.”

Corporate branding is the process of promoting the logo and brand name of a company or corporation for marketing and advertising purposes. Typically the range of a corporate brand is extensive and is a way to express the company’s ideals and goals.

Whether personal or corporate, a brand is essential to anyone who wants to stand out from those around them. Corporations typically have a logo designed while individuals must promote their names as a logo.

Your brand is how people perceive you wherever they interact with your business, both the impressions you can control and the ones you can’t.

When you think about it, people have brands too. We each have a name, a face, a style, a way of communicating, different impressions we make on different people, and what they say about us when we’re not in the room.

Likewise, businesses have names, products, logos, colors, fonts, a language, and reputations to manage that make up who they are and affect how they’re perceived.

You can’t build a brand without being consistent and maintaining that consistency as you extend your brand to every part of your business. But it all starts with establishing what that consistency is going to look like and the feeling you want it to evoke.

Branding Your Business

Your company’s brand is what you are, what you want to be and what you aim to become. This brand can be a promise of product quality or trust in a service. Remember, a brand is what makes your company unique. Your branding should make your company stand out from all of your competition. It should let your consumers know what they should expect from your products or services.

So, in layman’s terms, corporate branding is the process of promoting the logo and name of a company for marketing and advertising purposes. Branding helps to expand a business and get the word out about the company’s goal.

Branding is the most important part of your business, whether it be large or small. Building a strong brand helps your company not only be financially stable, but memorable. And, by being memorable, your brand will draw in more and more customers just by word of mouth.

Starting With the Right Tools

Name tags and name badges provide necessary company branding. This branding is vital for all of your marketing needs. It distinguishes you from your competition and helps others to recognize your quality more readily. By using logos on name tags, you create a focus to help drive your business.

But, don’t limit yourself to just your name tags. Don’t forget that signage and other identification products are there to help advertise your brand. From custom lanyards to award plaques and everything in between, get it personalized with your logo! And then start spreading the word.

Creating Consistency With Your Brand

use matching colors and consistency with logos in branding your companyYour logo represents not only you and your company but also your brand and overall commitment to your clients and customers. And creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts), lets people know you’re proud of what you stand for.

Consistency in logo use will make your brand an industry leader.

From colors to logos, consistency matters. So, using name tags, name badges and other personal identification items will establish your brand. And finding the right consistency with logos, colors and fonts helps to solidify your message. By defining what your brand is up front, you help establish your company as an industry leader. And making sure that your logo balances your brand at the top can be quite the process.

using name plates and custom shape name tags for consistency in your brandingOh, and make sure to use the same colors for all of your logo work. Find a way to keep your logo and text the same on all name tags and name plates. If your office uses signage, make sure to include the proper colors and consistency. A company who ensures that their brand is well developed will retain and obtain connections with their clients and customers.

Simply put, your brand is your promise to your customer. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Networking & Getting Your Brand Noticed

First things first, what is networking?

Networking is key to your branding strategyNetworking is a supportive system of sharing and exchanging information and services among individuals, groups or institutions that have a mutual interest. Specifically, it is the cultivation of productive relationships for employment or business. It is fundamental to note that networking is also an active development of these current business relationships.

Think for a moment. What does good networking look like? How do people act while networking? What are their attitudes? Most people would agree that a good networker is sincere, friendly and outgoing, supportive and a good listener. It isn’t just about staying in touch. It goes beyond that. A good networker is someone you want to trust and be friends with.

A business network is a type of social network which is developed to help business people connect with other managers and entrepreneurs to further each other’s business interests by forming mutually beneficial business relationships. Several prominent business networking organizations create models of networking events that, when followed, allow the business person to build new business relationships and generate business opportunities at the same time. A professional network service is an implementation of information technology in support of business networking. Chambers of Commerce and other business-oriented groups may also organize networking activities.

So, how do you apply yourself to the networking mantra?

Here’s the scenario: “You have just arrived at your weekly, cookie-cutter networking event, and after walking up to the registration table, you proceed to search across a sea of identical plastic name badges with tiny print for the one with your name and company printed on it. You’ll affix this name tag to your shirt at the least awkward angle you can finagle, and proceed into a crowded room of people all arching their necks to scope out the people worth chatting to while trying not stare at someone’s chest for too long. And most likely many have chosen to position the name tags to be hidden in the folds of jackets or flipped around entirely making them impossible to read. Good luck with that one.”

And, whether you are wearing a name tag for an event or work every day, chances are you don’t realize the impact which you are making. In social settings, name tags can level the playing field. They are also free advertising for your company. And, they inspire people to be more approachable.

using name tags for networking and branding should include your name and titleWe’re here to offer a perfect solution with a particular product line which facilitates networking and promotes making those meaningful connections. For many people, the idea of wearing a name tag evokes the stale idea of the epic “Hello, my name is…” variety you might find at an awkward mixer or high school reunion. But a name tag is a valuable tool and, when used in fresh and creative ways, it can be a useful tool in helping people interact with each other.

But, more importantly, we are here to offer support and trusted services to help you in your networking efforts.

Many businesses use networking as a key factor in their marketing plan. It contributes to developing a strong feeling of trust between those involved and plays a big part in raising the profile and brand of a company. Suppliers and businesses tend to source business and suppliers through their existing relationships. These relationships tend to be open, random and supportive, while those relying on hierarchical, traditionally managed approaches are closed, selective and controlling.

Networking in 3 Easy Steps

Step One: Always wear your name tag. It’s the key to great networking.

A name tag reminds you to be open and honest. You can’t hide behind it. And, it gets you to network, to put yourself out there, and to make new friends. It gives you the opportunity to brand yourself, your image, and your company, with honesty and trustworthiness.

Laser Engraved Plastic name tags are perfect for branding with your logo for networkingYour name tag is your best friend for several reasons. A person’s name is the first thing that most people forget upon the first meeting. Without the aid of a name tag, people are less likely to approach if they don’t know or have forgotten your name.

Consider all of the commitment you have access to when wearing a name tag. Networking isn’t easy, but when you are willing to put yourself out there, others around you are apt to feel more at ease and will connect better and more frequently.

Step Two: The most important thing is to get your brand noticed.

Networking only works when you use your name tags correctly with logos, titles and names. Your name tag reflects who you are and humanizes you to others. Most people tend to judge on first impressions, especially when everyone in the room is a stranger. But, if you have a way to make yourself stand out, your brand will become recognizable. And, it helps to make others more at ease around you.

If name tags are provided at an event, use them. Don’t be a name tag snob. They are there to make greeting others easier. They reduce possible awkward moments and help you remember names gracefully.

Step Three: Talk to others and, as always, wear your name tag.

It will help you be fearless. Wearing a name tag in a room full of strangers is an invite for people to talk to you, and for you to talk to people. You don’t need someone to introduce you, so be fearless and take networking into your hands.

And remember that networking only works when you use your name tags correctly with logos, titles and names.

Business Networking

“It isn’t what you know, it’s who you know,” is an ideal we all strive to make work for our companies. Business networking is the low-cost, effective way of utilizing this expression. LinkedIn is an excellent example of this. It is a great marketing method for developing business relationships to gather sales and contacts.

The definition of network in itself reminds us that it consists of connecting lines, like a railway or canal system, which run in different directions. Especially when it comes to a business network, these lines are crucial, and without them, this system no longer exists. These lines, commonly referred to as a relationship or communication, are the most important thing to maintain a network. If you don’t have a good set of contacts, a network will fail. And a good network is created, and networking succeeds, by the application of hard work.

Networking with Name Tags

networking with name tagsLanyards, name tags, reusable badges and even signs are useful tools for any conference or convention.

And the corporate event name tag is one detail that has been overlooked too much. For years people have been dealing with this awkward situation over and over again at event after event. As such, setting the stage is just as important as attending a conference or networking event. However, there are many roadblocks along the way.

Still not convinced? Here are some creative ways to use any name tag or reusable badge to help eliminate this awkwardness.

Try omitting titles and company names. Use this as an effort to associate people more with what they love to do, or excel at, than what they do for a living. Focus on the individual.

Move beyond the work domain. Try using reusable badges with a catchphrase or other conversation starter to get people to mingle.

Incorporate a theme. It doesn’t matter what the theme is, just as long as it is geared toward getting people flowing through the masses and making those necessary connections.

Daily Networking Tips:

Remember your business cards. Start carrying business cards with you everywhere. Keep some in your wallet or purse, your car and in your pocket. Take your cards to the gym, the grocery store and even to parties. You never know who you will meet or be able to talk with. And, if you don’t have your business cards with you, an opportunity may be missed.

Join new groups. From book clubs to civic organizations, networking opportunities are everywhere. So, find a new group in your area, or stretch yourself into new areas. But, no matter what, get yourself out there. Make sure to join groups that will benefit from what you have to offer. Don’t just participate in a group because you think it sounds fun. Join somewhere that gives you back what you can give in return.

Give and get back. Networking is a two-way street. When most people network, they expect something in exchange for their contact information. Sometimes it’s as simple as an information exchange. Other times, they expect time or goods in return. And most often, they expect their business to grow. Make sure to follow up with new contacts and keep sharing information with them, and you’ll see that your effort is returned.

Be friendly and approachable. Pretend you are hosting the event. Make people feel welcome. Find out what brought them there, and see if there’s any way you can help them. Introduce them to others, make business suggestions or give them a referral. Not only will you probably make a friend, but putting others at ease eliminates self-consciousness. A side benefit: What goes around comes around. If you make an effort to help others, you’ll soon find people helping you.

Event and Convention Networking:

Set a goal. Whenever attending a meeting, convention or another event, set a goal for yourself to meet new people. With this goal in mind, greet people you have never seen before. Make it a habit to be open and welcoming to everyone. Not only will people start recognizing you, but your contact list will grow, and networking will become easier for you.

Other goals that you can set for your events include: keeping up on industry trends, connecting with peers, and looking for new business opportunities. Focus on these goals throughout the entire conference, and you’ll see your network start to grow.

Put yourself out there. Don’t sit by those you know. Find someone sitting alone and introduce yourself. Make sure you extend yourself to those around you, no matter their station or occupation. The chances are that if you’re at the same event, you’re looking for some of the same information.

If you are attending a multiple day event, sit with someone new every day. Or switch it up after breaks. Get to know as many people as you can. Be that person who exchanges information, and you’ll see that your approachability will expand. And from that, your business will flourish.

Be a leader. Don’t just attend your next conference. Get out there and get involved. Become a board member or join a committee. Volunteer your time and talents at your next event. Not only will this get you noticed by the event planners and hosts, but it will also provide those around you with the opportunity to see you lead.

Being a leader is a step to doing better business. Those who can lead stand out to others, and through this your business will not only flourish, but it will grow. Your network will expand. This also gives you a reason to reach out to others. It gets you involved and provides others a way to also get involved.

Networking isn’t always easy.

You have to extend yourself and be a leader. You may make a few mistakes as you get started, but that shouldn’t deter you. Just keep trying, and you’ll find it easier and easier to reach out and grow your contacts. And don’t forget, it’s important to remind yourself that without your contacts, your business wouldn’t be what it is now. But most importantly, remember that your contact has given you a gift. It’s the gift of communication and networking. This gift is truly the gift that keeps on giving.