Online Learning & Maintaining Student Motivation

Lately, it doesn’t seem to matter which grade a student is in. Everyone is taking virtual classes this year. Some of these classes are going with online learning for the first time. This makes it difficult for everyone involved. So, how do you (as a parent, student or teacher) adapt to these changes? Here are some quick tips and suggestions to keep you focused and stay motivated throughout this school year.

Online Learning & Maintaining Student Motivation

Students & Online Learning

How can you, as a student, find that focus that will help you stay motivated? Here are several steps to take to make sure you get your work completed and turned in on time.

1. Set Goals

Most people hear this advice throughout their entire lives. So, let’s apply it to this school year as well. Take a look at all the classes and subjects you are currently taking. Now, what needs to happen for you to be able to get the grade you want for these classes? Start by writing down what your end goal is. Then, separate these broad goals into smaller ones.

Dedicate a specific notebook to your goal making. After all, the key to achieving your goals is writing them all down. Once you have them in writing, you can refer to your goals frequently so you know you are taking every step to completing them. Accomplishing your goals requires constant follow-up. And when you write everything down, you can always go back to see where you are in achieving your goals.

2. Keep to a Routine

Many students have a small opportunity to attend classes at least once a week. Going to these physical classes offers a structure that normally doesn’t exist for online classes. Many students find that having that structure, even for one day, is soothing and helps them better focus. It’s the routine of a daily schedule that keeps them motivated.

Develop a plan to stay on task so you can complete your coursework while still allowing time to enjoy the things you like to do. Schedule set times to log in to your course and to study, create reminders of due dates on your calendar or phone, and build in ample breaks to give your mind some time to take in what you’re learning. Having a plan will increase your likelihood of success and will help you reach your goals.

So, find that routine for the other days when you are doing online learning. Sometimes it’s as easy as duplicating that in-person routine while you are at home. For example, study math, English or science at the same time every day. Even if you don’t have homework or an online meeting, pull out your textbook and notes and keep caught up on the class studies.

3. Take Breaks

Just like breaks between classes when you’re on campus, it’s smart to take small breaks to help yourself stay motivated. These breaks can be something as simple as standing up and stretching. Or, make them a bit more interactive with quick activities like three-minute exercise routines.

No matter what break activities you choose, make them a part of your daily routine. In elementary, we all had recess breaks, and it’s important to give our brains a little bit of a distraction instead of always staring at a computer or textbook. Your mind will thank you for taking these breaks.

4. Reward Yourself

From celebrating the little achievements to making a big deal for passing a class, every student should reward themselves for a job well done. Figure out a rewards system for meeting goals; match the reward to the success. Doing something nice for yourself will help with your online learning motivation. So treat yourself for a job well done.

Parents & Online Learning

things to do while committing to online learning

While it isn’t your education, you are there to help your children accomplish their educational goals. Make sure you take some time to follow these simple steps to ensure that online learning functions well.

1. Stay Healthy

Part of staying healthy focuses on both the parent and the student finding balance with school work. As a parent, you need to work with your student’s online learning to meet both mental and physical needs.

Taking care of [the student’s] mental and physical health can help [their] academic performance. As you build out your schedule, try to work in regular exercise, healthy meals and plenty of rest and relaxation. If you’re not sure where to begin, contact your school’s respective recreation or counseling centers.

2. Create an Inspiring Study Space

Parents, make sure that your student has a dedicated space in which to study. Make this space accessible and free of distractions so that your child has a fighting chance of focusing and staying motivated in their school work.

Something easy to do is to add motivational signs or name plates for the students to see. Also, keep educational tools on hand. Set up a work station that is inviting for your child. Each child may need something different, so make sure you focus on individuality and personalities.

3. Take an Active Roll in Education

Online learning is hard on everyone. Some students can thrive in an online environment, but more often than not, they will need some assistance to stay on track. Listen to your kids for what they need to accomplish their educational goals. And, find ways to actively support those needs.

Once you know what each child needs, help them succeed by taking actions that push them in the right direction. Encourage them and show them that they are not alone in accomplishing their goals. If you let your kids know you have their back, they are guaranteed success in their schooling.

Teachers & Online Learning

teaching students with online learning

As an educator, you understand the importance of keeping students engaged and motivated. Online learning complicates these a bit, so here are a few things you can do to help your students stay on task.

1. Create a Schedule

Help your class stay on task by creating a daily schedule for them. Some students may need a little more guidance than others, and without your in-class help, they may not be able to focus like they need to. With a set daily schedule from their teacher, these students should thrive a little better in an online learning environment.

Schedules will also help you when working with assignments and grading. Ensure you are doing things in a timely manner and making yourself available to help your students when they need it. Writing out daily, weekly and monthly schedules will also help you as the teacher stay motivated so that you can do your job well.

2. Eliminate Distractions

As many of your classes will now communicate via video conferences, make sure your environment does not distract from your lesson plans. While you don’t have to remove everything from your background, make sure things behind you are not taking away from what you are teaching. And add items as needed. Use custom ribbon rolls to help keep the background engaging without distracting.

Maybe you find yourself constantly reminding students to mute their microphones or raise their hands before blurting out answers. Custom signs are the perfect tool to have that as a constant reminder behind you. Pick a color that works with your surroundings and add a message that will help with your teaching style.

3. Stay Connected with Students

One challenge of online learning is that students often feel quite isolated. Consider how you can make direct contact, through emails, instant message and video, to as many learners as possible, helping them see how you are invested in their learning. In addition, encourage ways for learners to see each other as resources through methods like peer feedback and peer review, as well as potentially helping students find peers to study with.

Your students need to know that you are there for them. Make yourself as accessible as you can during days that students may be on campus, and especially on days they are not. Everyone’s educational experience will be better knowing that the teachers will always remain accessible.

Making the Transition to Online

While online learning may be difficult at first, use these ideas to make your transition easier. If you still find that you need help, reach out to other teachers and parents. Your local school district is also a great resource. And keep on learning!

Customer Retention for Small Businesses

Customers; without them, your business is nothing. But don’t let that deter you from working on your customer retention. Whether you’re just starting a business or have been running a company for several years, you should understand that it is your customers who keep you in business.

Getting your service or product into the hands of the right customer can (and will) make all the difference. When running your business, you should always keep in mind that your most vital asset is your customer. And getting to know each customer will help your business grow.

Customer Retention for Small Businesses means always making your customers happy

Why is Customer Retention Important?

Retention: When someone becomes a customer, your company turns its focus to satisfy them so they want to return and also refer your company to their family and friends.

We’re not saying that finding new customers isn’t important. What we are saying is this: how do you plan on keeping those new customers around? So, in this regard, customer retention should be your primary focus.

Customer retention is the unsung hero of the successful business. Its flashier sister, customer acquisition, usually steals the spotlight, but retention is what ultimately builds the foundation of a company that is positioned for growth. After all, it’s much easier to fill a bucket than a sieve.

Keeping your customers happy should be your primary goal. And, by doing this, your customers will keep coming back. Not only do they keep coming back, but they will also start recommending your products and services to their family and friends. If you remember to always take care of your customers, they will be your most powerful resource. So, don’t just focus on getting new customers but also focus on retaining the customers you already have. 

Building Customer Relationships

The key to any good relationship is communication. Keeping open lines between yourself, your employees and your customers is crucial to your success. Without this communication, those customer relationships that keep you in business will fall short of where you need them. And remember that without your customers, you will go nowhere.

You must meet the standards that the customer expects from you. This could mean products or services rendered. Make sure that everything your business does is for the customer. Not only will this help with the retention of current customers, but this can also bring in others that your clientele tells about your wonderful company.

Four Ways to Make Customer Retention Work

Because customers are the key to keeping your business running, you need to understand how to find and keep them around. Here are six proven ways to find and retain your customers.

Know Your Business

Sometimes the simplest thing is the answer. And this starts with knowing what your business is and why it is essential to your customers. Examples of this are clothing stores (people need clothes) or restaurants (people need to eat). While these may seem simple and not close to your business, they can start you on the right path.

No matter the product or service you offer, you started your company knowing that it would fill consumer needs. Don’t forget what these needs are. They will also help define who your clientele is. Once you know these things about your company, you can grow your customer base and focus on customer retention.

Now is also the time to reflect on your pricing and quality. Make sure that what you are offering, whether it is product or services, is of good value for the cost. Don’t overcharge or undersell your business. High-quality products mean a higher price, so make sure you value your business as it should be.

Visibility Is Key

From using social media platforms to creating an inviting storefront, you need to make sure that customers can find you. Social media is a great word-of-mouth system to get the ball rolling. Once you have customers purchasing or requesting your services, you can make bigger plans for getting seen.

custom signs for any business from name tag, inc.

PRO TIP: Use custom business signs around your office or store to display hours of operation. You can also customize these signs to help customers understand and know your policies and procedures. Choose colors that are complementary to your business so that everyone will see them.

Stay Happy

You can make your customers happy by focusing on their experience with your company. Don’t put all of your focus on only the product or service they are buying. Connecting with your customers on an emotional and personal level is essential.

Building your customer relationships is what customer retention is all about. Help them to understand you so that you can understand them. If you do, they will be more likely to recommend your products or services to their family and friends.

But don’t forget about your employees. If the workers in your company are happy, your customers will start to reflect that. And happy people spend more money.

It’s All About the Buzz

custom top ribbons for business cards may help with customer retention

Think custom ribbons for fancy business cards that will attract new customers. Use professional desk wedges on office desks that show the retained customer how much you care. Even the little details like matching name tags for staff will show your customers how put-together and organized your business is. These details will help create a little buzz about your dependability that will grow over time.

At the end of the day, what really matters isn’t how much a customer pays you today, but what their entire lifetime value is.

Never use a one-size-fits-all approach in your marketing plans. Remember that customers want to buy from a business that treats them well. To do this, you need to listen to every customer. Treat them as the individual they are; don’t lump your customers into a bundle just because they are all interested in your product or service. By doing this, you guarantee that they will keep doing business with your company.

Adapting to Change in Business

Change is something every business is always dealing with. It is an inevitable process that every company must go through. This means that adapting to change and flexibility in business is an absolute must. These two things are essential for every business owner to grasp and understand how they work and why they are important.

Adaptability can be defined as creating modifications or changes in oneself to adapt or suit the new environment. For a work environment culture, it connotes being opened to new ideas, innovations, or alterations. Someone with this skill can work independently or in groups, or perform tasks not designed only for a single individual.

Workplace flexibility emphasizes the willingness and ability to adapt to change, particularly regarding how and when work gets done. In a flexible workplace, the needs of both employee and employer are met. Workplace flexibility is often used as a tool for retaining and engaging employees. It can also help an organization reach its goals thanks to improved productivity.

In essence, adaptability is about being willing to modify your behavior and actions to meet your business’s future needs. This includes being flexible in your business dealings with your employees and your customers. Find ways to help your business feel more grounded while understanding the impact of each decision you make will affect your business in the long term.

A business is nothing without its customers.

Making sure that your business knows your customer’s needs is key to your survival. Remember that without your customers, you don’t have a business. So, you need to make sure that everything your business does is to find and retain its customers. That includes making adapting to change where and when necessary.

Every transaction your customer has with you is actually an entire journey, and at every step of this journey there is an opportunity to either delight your customer or have your customer suffer a pain point.

Consumers don’t just buy your product or service. They are only with your business because they trust how you make them feel and how you provide solutions to their problems. Yes, this means that customer needs are typically emotional, not logical. The more you know about each of your customers, the better you will be at communicating with them and meeting their needs. Here are some ways you can do this.

Using Signage

Custom signs from Name Tag, Inc.

Any business will significantly benefit from using signage around their office or store. From simple directional signs to more informative signs containing store hours or company policies, engraved signs and plaques are definitely beneficial to have around. Use these identifiers around your business to make everything easier while you are adapting to change and flexibility.

By hanging these signs around your business, you establish ground rules for both employees and customers. These signs also help with communicating openness with your clientele. All conversations start better when people are comfortable. And using signage provides customers and employees the opportunity to be transparent with each other.

Approachability with Name Tags

For the majority of retailers, name tags are a business necessity. And, because name tags are permission slips inviting conversation, they encourage engagement. This is due to their primary function being to personalize and humanize each person. Especially for a business whose focus is customer service and face-to-face interaction.

Plastic, engraved logo name tags will help when adapting to change

While it may seem like a small thing, a simple way to avoid your customers feeling this way is to provide name tags for your employees. These tags can immediately remove any barriers or concerns a customer may have. They allow customers to ask questions and express these concerns to those who care.

In turn, this establishes trust and keeps people coming back to your store. So, no matter your location or business, name tags are here to help. From security to branding, retail establishments have almost become synonymous with name tag use.

Marketing with Ribbons

Personalized ribbon rolls with corporate logos will help when adapting to change

From window displays to goody bags for new customers, personalized ribbons are sure to make your customers trust you. Brand each ribbon roll with your company logo and wrap it around nearly anything (including display pieces). Badge ribbons are a great asset to your name tags as they help further identify and distinguish your employees in the workplace.

All other custom ribbons are also here to help your business succeed. No matter your choice, make sure your color, imprint and logo are consistent with your established brand. “Most businesses understand that branding and marketing go hand-in-hand. However, there are some things to consider. Even large companies use custom ribbon marketing. Promoting your brand with personalized ribbons is almost a must in the world today. From wrapping a purchase at a large department store to sending out event invitations, every business can, and should, benefit from using ribbon branding.”

Building Customer Relationships

The key to any good relationship is communication. Keeping open lines between yourself, your employees and your customers is crucial to your success. Without this communication, those customer relationships that keep you in business will fall short of where you need them. And remember that without your customers, you will go nowhere.

Connecting and engaging with customers is important on different levels. First, you must meet the standards that the customer expects from you. This could mean products or services rendered. Make sure that everything your business does is for the customer. Not only will this help with the retention of current customers, but this can also bring in others that your clientele tells about your wonderful company.

Second, engage the customers on their level. If they expect one thing and you always go above and beyond those expectations, they are sure to keep coming back. Third, never stop trying. Whether this means up-selling to specific customers or reaching out after every purchase made, make sure your customers know how much you appreciate their business.

Don’t Forget Your Employees

Simply put, the happier your employees are, the harder they will work. And, the more they work, the better the customer service they will provide. So, as a business owner, you must make sure that your employees remain happy. This, in turn, will make it so that your employees take pride in their jobs and continue working for you. When customers see that you can retain happy employees, they will continue their patronage to your business.

Studies have proven that employees often perform better at the jobs when they feel appreciated. Give each employee a personalized ‘thank you’ every now and then, and introduce an employee of the month program, if you don’t have one already. If you can help your employees take pride in their jobs, their work performance will also improve.

When your employees are happy, they become more flexible in their jobs. They typically don’t say, “That’s not my job,” or, “Do I have to?” when you ask them to go above and beyond their duties. So, a happy employee is a busy one; and they are easier to work with. Help them be happy by recognizing their input and influence in your company. Take pride in their jobs, and in turn, they will also find pride in working for you.

Adapting to Change and Being Flexible

A flexible work environment has many benefits. It helps workers achieve greater work-life balance, leading to increased employee satisfaction and improved morale. That in turn means employee turnover is reduced, as is the cost to recruit and train new hires. Loyalty, engagement, and retention is improved, which helps a company’s productivity and its bottom line.

Remember that the key to any relationship is open communication. That means while you are working with your flexibility and adapting to change, you keep your lines with your employees and customers open. This way, they will always know your goals and that they can continue to trust in your business.

How to Help Employees Feel Safe Wearing Name Tags

Achieve your company’s potential with employee safety and quality name tags.

Name tags are essential to your company’s success. When you have your employees wear name tags, it leads to better communication, quality performance and overall growth. However, some employees think wearing a name tag puts their safety at risk. If you want your company to achieve its potential, you must help employees feel safe wearing your company’s name tags. By resolving their concerns, you will have a team of loyal employees to help you grow your business.

Two restaurant employees wearing name tags with first names only, which is meant to help employees feel safe wearing name tags.

Why You Want to Use Name Tags

Employee identification improves multiple aspects of your business simultaneously. Here are just a few examples.

Customer Service

Name tags help employees provide excellent customer service. Acting as ice breakers, they encourage communication between your customers and employees. After all, a name tag is essentially an unspoken introduction. When employees introduce themselves by wearing a name tag, customers feel welcome in your office or store. Name tags also give customers permission to approach employees with a question or problem. As customers interact with your employees, your team gains valuable insight into what customers need and how to help them.

Branding

Your brand distinguishes you from your competitors. The more customers see it, the stronger your brand becomes. Take advantage of company name tags by customizing them with your business logo. With each employee sporting your brand, it becomes visible throughout the entire office or store.

Productivity

Employees work best together when they know each other’s names. Instead of trying to remember who so-and-so is, they can focus on company projects and ask each other for help. Being on first name terms also creates a friendly, supportive work culture that reduces stress levels and increases job satisfaction. If you want your team to work at maximum capacity, give them name tags to help them remember who their colleagues are.

Why Employees May Worry About Name Tags

Some employees do not like to wear name tags because they think it puts them at risk of identity theft. In this digital age, it is easy to find someone’s social media accounts and other information just from knowing their name and where they work. Scammers can also contact human resources and ask for an employee’s information. No matter how people may try to steal your employee’s identity, the consequences can be devastating. If someone steals your employee’s identity, they can end up in a serious financial crisis. Such damage can take months, if not years, to recover from.

Another reason employees may not want to wear name tags is because they are afraid of being harassed. Name tags allow customers, co-workers and vendors to ask for them by name. Some of your employees may have experienced workplace harassment in the form of customers coming to the store and asking for them specifically. If this is the case, your employees are more likely to object to wearing a name tag.

Where You Come In

As an employer, it is in your best interest to resolve your employees’ safety concerns about wearing name tags. When employees feel safe at work, they are happier, more loyal and more productive. They experience lower stress levels and take risks to come up with creative solutions. If you want your employees to do their best, then you need to make them feel safe wearing name tags.

An employee goes over paperwork with a client. He is wearing a name tag because his employer knows how to help employees feel safe wearing a name tag.

There is a direct correlation between happy employees and happy customers. When employees interact with customers, their attitude sets the tone for the customer’s experience. If employees are happy, then customers will enjoy doing business with your company.

You don’t just want to make your employees feel safe; you want to keep them safe too. If your employees’ fears are realized and they have their identity stolen, you could be held liable. To prevent your company from getting into legal trouble, make sure you know how to protect them from identity theft and other fraudulent activity. By keeping your team safe from scammers, you protect your company’s financial future.

With so much to gain from using name tags, it is worth every effort to make your employees feel safe wearing them. You will not only have better customer service and higher productivity but happy employees as well.

Increase Security Using Name Tags

Change the way your employees view name tags by pointing out how identification keeps them safe. Once they see how name tags increase workplace security, they should feel a lot better about wearing them. Here are a few ways name tags create a safe work environment.

Prevent Trespassing

Name tags help staff members and security personnel identify if someone is allowed in the facility. All they have to do is look and see if the person is wearing a company name tag. Because your employees are used to seeing their co-workers wear name tags, it will only take them a second to notice if one is missing. Their quick response to any abnormal activity will keep everyone in your workplace safe.

Know Who Visitors Are

Visitor ID badges protect employees in multiple ways. They let your team know if visitors are in a restricted area and allow your team to identify visitors by name. If an employee is harassed or suspects a visitor of inappropriate activity, they can report it.

Pro Tip: To make visitor IDs most effective, include the visitor’s first and last name.

Make sure your employees can identify vendors and other people who come to your facility regularly. These are the visitors who will become the most familiar with your workplace and your employees’ routines. By creating photo IDs for these regular visitors, your team knows who they are and can quickly report safety issues.

Give Your Support

Whether or not your employees feel safe to wear company name tags depends on how you react to their concerns. Show them you have their backs by providing the emotional support and assurance that they need. You can also put training sessions and practices in place to reassure your employees that they are in good hands.

Listen with Empathy

When employees tell you they are worried about wearing name tags, put yourself in their shoes. Let them know you understand their concerns and want to make them feel safe. By validating their concerns, you gain your employees’ trust and put their minds at ease. Knowing you have their best interests at heart, they will continue to devote their time and talents to your company,

Set a Good Example

A great way to assure your employees that it is safe to wear a name tag is to wear one yourself. Confidently share your name and title with everyone who comes in and out of your facility. Make sure managers and supervisors also wear identification throughout their workday. By having company leaders show they are comfortable telling strangers their name, your employees will become comfortable with it as well.

Empower Your Team

Support your employees by giving them the knowledge they need to combat any identity theft they may experience. Educate them on how to recognize identity theft, what to do if it happens and ways to minimize the financial damage. Employees will worry less about identity theft if they know more about how to handle it. Once they have the training they need, they will gladly wear their name tags.

Take Precautions

Wearing name tags is unlikely to put your employees in harm’s way. However, it is smart to take precautions for the sake of making your employees feel safe and to avoid any legal issues. Do your part to keep employees safe, and they will put their name tags on without complaint.

First Names Only

A 0.75 x 2.75 inch metal name tag with a first name and initial for a last name to help employees feel safe wearing name tags.

One easy way to help employees feel comfortable wearing name tags is to use first names only. While you are at it, go one step further and give employees the option to use a nickname for extra protection. Using first names or nicknames helps prevent identity theft and creates a casual, relaxed environment that your employees will appreciate. If you end up with two employees with the same first name, the solution is simple: add an initial for their last name. You will still protect your employees’ identities while eliminating confusion.

Name Tag Accountability

Require each team member to turn in their name tag before their last day of employment. This prevents them from posing as a current employee and getting access to unauthorized areas. And by taking such safety measures, you make your current staff feel safe at work.

Increase Security

Another way to help employees feel safe is to make sure your building is always secure. Hire security personnel, set up cameras and use alarms to alert of trespassing. Keeping the building under surveillance prevents employees from worrying about who is seeing their name tag. If they suspect someone is a threat, they know security guards and other resources are available to protect them.

Show You Are Anti-Harassment

Talking openly about your company’s anti-harassment policies is a great way to make your employees feel safe. Such transparency shows that you stand by your policies and are not afraid to have your employees hold you accountable.

Review Company Policies

Help your employees feel safe by making sure they are familiar with your anti-harassment policies. Ask managers to go over these policies with their team so that everyone knows what they are. Communicating your company’s stance on harassment will make your employees feel safe and help them recognize harassment when they see it.

Reporting Process

To protect your employees from workplace harassment, you must have a clear, effective reporting process. Once you have one, train each employee on how to use it. Make sure your training covers various scenarios, including customers or vendors who continually ask for a team member by name. Knowing how to respond to such situations will reduce your employees’ concerns about wearing name tags.

Enforce Consequences

When a customer or employee is guilty of harassment, follow through with the consequences you outlined in your company policies. Doing so will make it clear to your team that such behavior will not be tolerated. As you show your company’s zero tolerance for such behavior, your employees will have no problem sharing their name with complete strangers.

Supportive Work Culture

One reason workplace harassment is not reported is because some people don’t like getting others into trouble. You can eliminate this issue by asking your employees to stand up for each other. Teach them what to do when they see someone harassing a team member. Or, teach them how to respond when the same customer frequently comes and asks for a specific employee. By encouraging your team to watch out for each other, you create a positive work culture where employees feel safe.

Secure Your Company’s Future

Give your company the best chance at success by making your employees feel safe to wear name tags. Your employees will work productively knowing their identity and well-being is in good hands. As they interact with customers, your employees’ positive moods will make customers feel welcomed and appreciated. Improved customer service and better work performance are not all you will gain from having employees wear name tags; you will also enjoy greater brand recognition and assure your company’s longevity. If you face other concerns besides identity theft and workplace harassment, know you have name tag experts who are always here to help.

The Importance of Name Tags

What is the importance of name tags to any business? We think that’s a great question! As your name tag experts, we are happy to provide all of our customers with an answer that will suit their business.

The importance of name tags expands a lot of ground, but the primary use is for identification. From retail stores to secure data centers, name tags are a part of everyday life. Think about this: no matter the business, security is a high priority. Whether that means that shoppers can easily find someone to answer their questions or giving that data center extra security with Photo ID Badges, your employees can now focus on their job instead of other distractions. By giving your employees name tags to wear, you are providing an opportunity for them to be visible.

four professionals showing the importance of name tags and branding

Name tags are an essential tool for the growth and success of your business. They make customers feel welcome in your office or store because they can immediately know who they are talking to. And, they make your employees more accountable for their actions because their name is visible to everyone. Nearly every business uses them! You can find name tags in many industries, including food service, hospitality, retail, event planning and so much more. Each name tag tells the story of your brand to help customers and employees remember their experience.

Scott Ginsberg (The Name Tag Guy) has developed a philosophy about wearing name tags. “Everyone should wear name tags, all the time, everywhere, forever.”

We could not agree more!

We know that wearing name tags helps build a corporate identity. These professional tools also help customers interact better with their employees. Imagine what would happen if not only your employees wore name tags, but so did your customers! There would never be any question about who people were or what they needed.

Professional tools, such as name tags, are essential in marketing and communication. They provide not only personal identity but corporate branding as well. Employees who wear name tags offer a sense of customer service and responsibility for that business. Name tags are often the hardest working element to a person’s uniform in meetings, conventions or any event.

4 Important Reasons for Wearing Name Tags

Name tags and other personal identification products can add a significant benefit to your company. And while these products might seem like a trivial item to have around the workplace, using these tools has many advantages. They become part of your marketing as well as a means to offer your customers exceptional service. The conversations that come from wearing a name tag lead to better interactions and opportunities for sales. And, they make your employees directly approachable at any time.

IDENTIFICATION

1. Sometimes, especially in larger business locations, it can be challenging to remember everyone’s name. By wearing name tags, newer employees and other team members in the company are more apt to recognize each other.

These identifiers have become an essential part of many companies while allowing each employee to wear any required daily business style and remain unique in their aspect and personality. After all, the primary reason for wearing a name tag is to provide an identifying feature for each person. Which, in turn, ends up proving that all businesses can benefit from name tags.

From churches to state office buildings, having identification also helps when dealing with people. Whether it’s a group of 12 or a crowd of 1,000, when everyone is wearing a name tag, it’s easier to make sure people are where they need to be. It is also easier to remember who each person is.

Whether for employees, volunteers or visitors, the use of an identifier like a name tag provides a professional atmosphere for everyone. It keeps employees accountable for their actions and gives customers the necessary information to complete their business with you. This primary name tag function of identification ends up providing a more positive and productive customer service culture.

BRAND RECOGNITION

2. Add your business logo to your name tags and quickly identify every employee, volunteer and other staff at your location. When employees continually wear their name tags in public, a company’s brand is repeatedly advertised.

Name tags aren’t just for the identification of employees. The importance of name tags and identification is that they help make your branding stronger. So, by adding your logo and company brand to a name tag, you essentially provide yourself with free advertising. Use these professional tools to your brand’s advantage, and remember that the more your brand is seen, the stronger it becomes.

Branding is an essential part of any business, whether it be large or small. To be successful in marketing a company’s brand, a business must have a strong branding strategy. Building a strong brand helps a company or organization with financial security. And what better way to accomplish this than by using name tags?

After all, your brand is who you are. So, make sure to place your brand where ever you can. Name tags are no exception. And, with so many options for logoname tags, you’re sure to find something that fits your branding needs.

COMMUNICATION

3. Name tags are an excellent way for customers to start up conversations with employees and other retail staff. They inform the customer who they are working with from the first moment they meet your employee.

This communication goes both ways. Name tags are a key piece that helps employees reach out to each other and helps customers identify who they are dealing with. And, if a customer needs to report an employee’s behavior, whether exemplary or otherwise, name tags provide an instant identifier for those circumstances. In turn, this dialogue aids managers and other supervisors in handing out praise and dealing with consequential actions.

“A name tag isn’t just a sticker; it’s a statement. It’s about friendliness, identity, culture and human nature,” Scott Ginsberg.

One of the most positive things to come from wearing a name tag is a sense of unity. Belonging to a team provides a sense of togetherness and helps businesses to function to their highest capacity. Name tags help build this bond, and with that bond comes unity and happiness. Now is the time to recognize that having a happy team means having a successful business. When everyone is wearing a name tag, the positive experiences they share with your customers are boundless.

Many studies show that communication is better when people know someone’s name. This is also true in larger companies or where volunteers are prevalent. They may need to interact with others regularly who they have not met before. Wearing a name tag instantly breaks down any social barrier. Now, everyone can remain personable and approachable. Don’t forget that better communication always turns into better performance.

SECURITY

4. When you require employees and staff to wear name tags, you can quickly identify if they belong where you see them.

There are many business locations where visitors may be necessary. Visitor ID badges keep everyone safe. The importance of name tags shows that it is easier to keep track of where people are and where they need to be. Identify everyone, from visitors to the president of your company. With this identification, everyone is sure to know where they belong and who might not belong.

In some cases, wearing a name tag will help identify people who are prepared to provide aid or emergency services in perilous situations. In the opposite situation, name tags also help emergency and security professionals identify people who can give them access to certain areas of the commercial facility that will allow them to adequately respond to the situation.

An abnormality would be easier to spot when employees are accustomed to seeing their fellow employees with name tags. This is particularly true for a company that deals with sensitive information or products. Anyone that may be out of place would be immediately located to help maintain the company’s security. So no matter your business situation or need, name tags are proven to provide security to all business types.

The True Importance of Name Tags:

the true importance of name tags and the learning center

By utilizing name tags in your company’s culture, customers will be able to relate better to your employees. While identification doesn’t seem to be as common as it once was, wearing name tags will always have an essential place in any business environment. Name tags eliminate barriers between your customers and employees, so try adding these to your business today!

Brand Identity and Building Your Business

From Nike to Coke and every company in between, what makes them tick is their brand identity. Marty Neumeier, Director of CEO Branding for Liquid Agency, defines brand identity as “the outward expression of a brand, including its trademark, name, communications and visual appearance.” So, what is your company’s brand identity? Simply put, it’s your reputation!

A brand is essential to anyone who wants to stand out from those around them. Remember that your brand identity is defined by your customer’s overall perception of your business (reputation). Make your branding unique enough that your competition doesn’t stand a chance. Jeff Bezos, the founder of Amazon, said, “Your brand is what other people say about you when you’re not in the room.”

Brand Identity and Building Your Business

Branding is the most important part of your business, whether it be large or small. Building a strong brand helps your company not only be financially stable but memorable. And, by being memorable, your brand will draw in more customers just by word of mouth. Your brand becomes your promise of service or high-quality goods to your customers. It is derived from who you are, who you want to be and who people perceive you to be.

So, now that we established your brand, how do you get the brand identity that you want? And, how do you maintain that identity? Follow these simple rules to get the most out of your branding and keep customers interested in what you are offering.

Consistency is Key

When designing your logo and text, keep it consistent so that your brand stands out from your competition. And, when reusing this logo, the colors should always remain uniform. Choose colors and fonts that represent your company’s goals and make sure to keep them emotionally available to your customers. Don’t choose red (signifying power or confidence) when you need a calming, inviting color (blue) to represent your company. Your logo and standards are what give your brand its uniqueness.

The same goes for any font used in your branding. Some fonts may be too busy for your branding message, while other fonts are too bland for making you stand out. Take Coca-Cola, for example. Their ribbon-like font lets their customer know that their product is intended for fun and whimsy. Maybe your service or product is a bit more serious, so make sure to use a font that accurately represents your brand identity.

Once you establish your brand identity, don’t change it. Let your customers soak in this identity so that they become used to it and learn to embrace it. This identity will keep your business going, so you don’t want to risk inconsistencies. Remain consistent so that your brand will stand the test of time.

Think about this: everyone knows the Nike tagline, “Just Do It.” And their mission statement is just as important, “To bring inspiration and innovation to every athlete in the world.” With these two objectives always at hand, and their logo ready to go in their pocket, Nike literally rules the world in their business endeavors. And, by using the ideas Nike has used, you can figure out how to accomplish success for your brand.

Branding is more than a well-designed logo or a perfectly placed ad; you need to do more.

Your brand identity is more than your logo. While your logo helps your clientele know who you are, your identity goes so much farther than color or font. A brand identity is a visual, emotional and intellectual representation of your business goals and standards. Coca-Cola knew what they were doing when they started marketing its product. From their highly recognizable red to the swoop of their font, they are a company that understands brand identity. Likewise, your logo and identity should convey everything your business stands for. 

Ultimately, your brand identity should be an accurate representation of what your company is about, and what you hope to achieve with it. Business branding is something that takes time but should be considered a crucial first step in launching your company. After your branding materials are in place, you can look back on these resources for years to come to ensure you’re always staying true to your mission.

Every detail matters, no matter how small it is. The branding process takes time and can be delicate. But, it is crucial to take it in stride. After all, you want a business that will thrive in your chosen market. You need to communicate to consumers what your brand wants and needs and, most importantly, how it can benefit them. Don’t get discouraged because developing your brand identity is taking a long time. It can take years of tweaking and adapting. And remember that not even multi-billion dollar companies get it right every time.

Brand Identity and Building Your Business

Know Your Competition’s Brand Identity

Research competitor brands within your industry. You should never imitate exactly what the big brands are doing in your industry. But, you should be aware of what they do well (or where they fail). The goal is to differentiate from the competition. Convince a customer to purchase from you over them!

We’re always thinking about how to make a brand stand out from what’s out there already. Don’t skip this step in the brand building process. Research your main competitors or benchmark brands. For instance, study how well they have gone about building a brand name. For a brand name to be effective, it needs to be easy for consumers to recognize and remember.

Your company’s identity is what makes you instantly known to consumers. This branding is what will help them to associate your business with your product or service. And when it comes to the time that they need what you offer or sell, they will remember your company because of your brand identity. It will help build your customer loyalty as well as your brand awareness. 

So, make your brand identity your most effective marketing tool. But keep in mind that this branding process will never stop. It continues only as long as you make it keep working for your company. Check in on your branding practices continually to ensure that they are working appropriately. And don’t forget to integrate branding into everything you do for your company. 

Start with the Correct Tools

Laser engraved name tags and name plates

Name tags and name badges provide necessary company branding. This branding is vital for all of your marketing needs. It distinguishes you from your competition and helps others to recognize your quality more readily. By using logos on name tags, you create a focus to help drive your business. But, don’t limit yourself to just your name tags. Don’t forget that signage and other identification products are there to help advertise your brand. From custom lanyards to award plaques and everything in between, get it personalized with your logo! And then start spreading the word.

The key is to remember that your logo represents your brand’s commitment to providing the best service or product to your consumers. Communicating your brand can be as easy as wearing a name tag. And using your logo on every name tag you use for your company will help to convey your brand identity. But it also takes effort to remember putting on that name tag. So, the next time you consider not wearing your name tag to work or any other work related event, reevaluate that decision.

After all, your name tag is basically a walking billboard for your company logo. No matter where your customer is, they should be able to see your branding. Your branding needs to be visible and reflected in everything that your consumers can see and hear. If a customer walks into your store or office, your logo and brand identity should be on display for them to see. Integrate your brand into every aspect of your business. Branding should not only be in your physical environment, but it should also reflect in your business and personal interactions.

Tangible Items

  • Business Cards
  • Advertisements
  • Packaging and Product Needs (custom ribbons are a great resource)
  • All Printed Materials

Digital Platforms

  • Social Media
  • Online Videos and Images
  • Websites
  • Google Ads

Business Associations

  • Greetings and Dealings with Clients
  • Customer Thank Yous
  • Welcome Signs
  • Corporate Gifting

Creating a Brand Image that Sets You Apart

Your brand image reflects your business vision, which, in many ways, embodies your mindset as a business owner. Jay Abraham’s Strategy of Preeminence lays the foundation for mastering your mindset to distinguish your company from the rest. This strategy entails creating a culture of respect for your team, customers and partners. To create a culture of preeminence, make allies everywhere you go so that the message is clear: “I’m here to serve you and meet your needs.”

You’re here to add real value to your customers’ lives. To create this type of relationship dynamic, show empathy to everyone you interact with, and strive to understand what they really need. With this understanding, you’re able to create meaningful relationships based on trust and respect, which weaves you into the fabric of your target market.

From networking to marketing strategies, your brand identity should come first. You should always add a personal touch to everything your business does. Make sure that every consumer feels as if they are your only VIP customer. And don’t forget to say thank you for their business. A little gratitude goes a long way, especially in business dealings.

Why is brand identity so important?

Having a brand identity doesn’t just make your product more memorable; it makes your brand more authoritative in the marketplace. A brand that establishes a face, and maintains that face consistently over time, develops credibility among its competitors and trust among its customers. When you create an identity for your brand, you’re giving it something to stand for. That, in turn, gives your company a purpose.

Your brand represents everything your business does. No matter the situation, your logo is out there for the world to see. So, make sure that your presentation of your values, standards and goals is in line with your branding strategies. Because, if it isn’t, your brand identity may become something you don’t want. After all, this identity is how the world will see your business.

Get the Most Out of Attending Conferences

No matter what you hope to achieve by attending conferences, these eight steps will help you get there.

Part of maintaining a successful business is attending conferences. They give you opportunities to build connections, learn from experts in your field and promote your brand. How much you benefit from these opportunities depends on your approach. If you prepare well, spend your time wisely and apply what you learn, you will take your company to new heights. To ensure you get the most out of your conference experiences, follow these eight steps.

Three people talking while attending conferences.

1. Know Why You Are Attending

Having a goal is fundamental to maximizing your conference experience. If you know what you want to achieve, then you will know how to prioritize your time. So, unless your boss gives you a specific reason for going to a conference, come up with one. It could be to find new clients, learn about the latest technology or form a business partnership. If you have trouble coming up with a goal, think about where your company is right now and ask yourself what would make it better. Once you have the answer to that, then setting a goal for the conference will be much easier.

2. Find Out Who You Want to Meet

Now that you have a goal, create a list of people you need to talk to at the conference. By making this list ahead of time, you increase your chances of achieving your objective. Start by researching more about the speakers and presenters. Once you figure out which ones will best help you reach your goal, make plans to talk to them sometime during the conference.

Don’t just stop with the speakers. Use social media hashtags and other technology to find out who else will be at the event.

Most conferences these days have an app that allows you to connect with fellow attendees. Download the app before the conference and take a look at who else is attending. If you find someone interesting in the app, take the time to do a bit of research on them so that when you do happen to meet up in person at the event you can breeze through the icebreaker and get right down to a meaningful discussion.

3. Plan Your Conference Agenda

Business woman writing in a notebook before attending conferences.

Use the conference itinerary to plan which sessions you will attend. Any time you spend figuring out which session to go to and how to get there is time you could have spent working toward your goal. So, plan ahead of time and map out how you will get from one session to the next. Also, find out where the closest restrooms will be so you are not wandering the halls or showing up late to a session. Becoming familiar with the venue also allows you to help your fellow attendees, which is a great way to form new relationships that could benefit your business.

4. Prepare to Collect and Distribute Contact Information

Before you show up to the conference, make sure you have a way to collect people’s contact information. If you are lucky, you will have tons of business cards by the end of the event. Make sure you keep all that contact information safe so you can use it later. Bring a folder to store business cards in or put the information onto a spreadsheet. As long as you have a system in place, you will be able to follow up with the people you met at the conference.

Make it easy for people to follow up with you by having tons of business cards on hand. The cards need to be easy to read so that people have no trouble contacting you. Also, make sure to include your social media handles as well as your phone number and email address. For some people, connecting through social media is more comfortable than a direct email or phone call. So, give people different ways to contact you so that they are more likely to follow up after the conference.

5. Wear Your Name Tag

Two custom engraved name tags to wear while attending conferences.

Even though most conferences give you a name badge to wear during the event, bring the name tag you use for work. Wearing a name tag that matches your brand helps people associate you with your products or services. And, it increases brand recognition. If your company does not use name tags, talk to your boss about having one custom made. Wear it so other people can easily read it. As you wear a name tag that has your business name, logo and job title, you will see it spark people’s interest in your company, which could lead to future growth.

6. Pay Attention During Presentations and Workshops

After several hours of listening to people speak, your mind can start to feel groggy. So, do things to help you remain alert. Stay hydrated and have snacks for whenever you start to feel your energy drop. Sit close to the front so you can easily see and hear the speaker. For note-taking, don’t just write down what the speaker says. Think about how it could help your business improve and jot down your ideas. These are just some strategies to help you stay focused on the presentations. As long as you make an effort to pay attention, you will get a lot more out of the conference than if you didn’t.

7. Follow Up After the Conference

Don’t let the connections you made go to waste. Follow up with your contacts, but gently. You don’t want to come off as overbearing or desperate for a business connection.

Whether you swapped emails, social media or business cards, use what you have to start up a professional yet friendly conversation. Make it your goal to form a connection that will last. Listen to what they have to say, and don’t be aggressive in how you approach them.

8. Take What You Learned and Make Plans

You have gathered a wealth of information. Now it is time to put it to good use. First, go over your notes, especially the ideas that came to your mind during the conference. Out of everything you wrote down, what will help your business move onto the next stage of development? You may want to apply everything you learned at the conference, but what you do first will depend on where your company is at now. So, discuss what you learned with your team members and your boss before you move forward. Once you decide the best way to proceed, begin making plans. As you apply what you learned from the conference, and follow up with the people you learned from, you will receive a higher return on your investment.

Now that you know the steps to getting the most out of a conference, apply them to every event you attend. As you come to these events prepared to learn, make connections and promote your brand, you will see your business bloom.

Teaching Tools for Success in the Classroom

Whether it’s using tablets in the classroom or providing visual aids for students to learn, every educator needs reliable teaching tools.

Learning is more effective and stimulating when you are using teaching tools that are already in front of you. It is up to teachers and other school staff to make sure that every student has the tools they need to learn. When students know what tools they have available and how each one works, they are more apt to pay attention, and in the long run, learn what they need to succeed.

Every lesson taught in a classroom will affect each student’s life. Whether it’s the immediate result of homework, or a life lesson learned while studying. And, when equipping teachers with the right teaching tools, these magical learning moments come effortlessly.

Teaching Tools

When you bring real things and authentic daily-life situations into the classroom, listening becomes discovering, interest becomes wonder, and passive learning becomes active exploration. Lessons come to life with touch, motion and sound. Teacher resources, insights from fellow educators and personalized support help you teach every subject, from reading to coding, in ways that kids really get.

teaching tools can include things like technology and creative aids

Filling Your Teacher Toolbox

Veteran teachers typically already have their toolbox set up and rather full. They can be a great resource to new teachers and those that are still developing their teaching tools. And, isn’t that the main idea? To use every resource you can find? So, reach out to your colleagues for a bit of guidance in setting up your toolbox. This way, you are guaranteed to have aids and materials that are proven to work.

Other teaching tools you can add to your toolbox include textbooks, bulletin boards and even art supplies. Get the teaching tools that will stimulate your students. Whether that is a textbook or a box of ribbons, it doesn’t matter. Just know your tools and how to use them. Here’s a great example.

Roll with the flow in your classroom with custom ribbon rolls.

custom ribbon rolls are great for adding into your teaching tools

From creative bookmarks to classroom decorations, ribbon rolls are sure to prove useful. And, don’t forget to customize these ribbons. Add a room motto or a teacher’s name to each roll, then use them as a border for bulletin boards. Or, make unique gifts for each student to use throughout the school year. Custom ribbons are also perfect as thank you gifts for support staff at your school.

Using Old School Teaching Tools

Pen and paper are the simplest of tools you can have as a teacher. From making your students take notes to grading papers, that pen is mightier than any sword. Your pen can create so many worlds and provide a vast amount of knowledge. So, make sure that your students know how to use their pens to benefit their learning.

From writing things on a chalkboard (or whiteboard) to using index cards for studying, these tools are fit for every teacher’s toolbox. No matter the size of the paper or writing medium, use its space. And use it well. Bring your lessons to life with posters. Create a stimulating learning environment with colorful drawings and words that explain why you are using this teaching tool.

Other old school techniques include one-on-one time with each student. During an average day, teachers often don’t have time to speak individually with every student. But, it is crucial to make sure that each pupil knows that they are valued. Students thrive when their teacher knows what they are good at and how they may struggle. And, while you may not have time every day to reach out to every student, make it a point to reach out to a few of them each day.

Classroom Etiquette

Get to know your students before that first day back. If you need to, find their class picture from last year so you can know what they look like. Then, memorize their name and face. Every student is sure to feel shocked and pleased that you know who they are. They are also more likely to behave well when they know you are that observant.

Greet every student, every day. While this may at first seem daunting, your students are sure to see your effort to make them feel welcome. And with this comes the respect for your ability to see them as individuals. Some teachers go as far as creating secret handshakes with every student. While you don’t need to take that much time, make sure every student knows you respect them as a person.

Teaching Tools Should Include Technology

While most of the time technology use in the classroom is looked down on, from a teacher’s perspective, it can be useful. Take a classroom set of tablets, for example. By using these computers, you are encouraging the growth of young minds while they explore educational games or other monitored activities. Not only are the students learning how to use technology, but they are also learning concepts that need to be covered in school.

Often schools have computer time or classes they offer to the students. These classes teach students how to work with a world that is full of technology. So, while cell phones might be an unwanted distraction, having structured time on monitored technology can be helpful.

From learning about 3D printers and their uses to using immersive environments that only computers can supply, technology does have its place in the classroom. And don’t forget about online teaching tools. Use Google to teach students how to perform research for projects and online exploration. The internet is continuously helping teachers, so why not help students as well.

25 Teaching Tools For The Digital Classroom

The use of smart phones, tablets, and other tech items in the classroom do not necessarily have to have a negative impact on student achievement. On the contrary, the increasing accessibility and growth of technology presents teachers with the unique opportunity to take advantage of those once distracting gadgets, and use them to facilitate academic achievement in new and innovative ways. In this capacity, teachers do not need to be constantly fighting for student attention, but can freely accept it, by introducing a new educational environment that will automatically encourage student participation.

Using Identification as Teaching Tools

From name tags to ribbons, custom identification is here to help every teacher create and sustain their toolbox. These items not only help with providing direction in the classroom or school, but they can also help with learning. Students can use name tags for a hands on approach to learning about colors, dimensions and so much more. Ribbons are perfect for creative projects. Use ribbons to create a bright and friendly environment for your classroom.

These are only a couple of items and ideas on how to use them. But, don’t forget that there are so many more options: signs, lanyards, plaques and badge holders. And each item has boundless uses. A teaching aid is a tool used by a teacher so that students can learn inside a classroom. So no matter what that tool is (example: ribbons), every teacher needs to know how to use it in multiple ways.

Upgrade your Classroom with Custom Signs

custom signs are great to add to your teaching tools

From bulletin boards to homework stations, signs are a convenient way to get decorating started. Use them to help students know where to hang their coats and backpacks. Place a sign on a desk for an easy sign-in for volunteers in your classroom. They are also the perfect tool to help create order in the chaos of a supply closet.

Update your classroom’s look with new decorations using signs. Customize them with nearly any message you can think up. Add your favorite quote with a suitable graphic to hang on your wall. Or, create a custom sign to hang on the outside of your room door so others can enjoy it as well.

Teacher Specific Resources

Don’t underestimate the importance of attending professional development classes. They are there to help teachers in their progression toward a practical toolbox. These courses teach where to find teaching tools and how best to use them. Just remember that not all tools will work for every classroom. So, pick the tools that will work best for you and figure out the best uses for your students.

For your students to continue learning, as a teacher, you must also continue learning. When talent is shared or practiced, it becomes stale and useless. Expand your brain so that your students can expand theirs. Personalized learning is an essential part of engaging students. So, use your tools and make sure that your students feel valued in your classroom.

There is no doubt that these teaching tools play a prominent role in each student’s learning process. With more tools in your toolbox, the better your students will learn. So, what are the easiest ways to connect with students? Find the tools that work best for you and best for your students. These tools may work one way for one student and a different way for another. The important thing is to remember that each student needs a personalized education that only you can provide.

Other Online Resources

25 Great Online Education Tools Modern Teachers Love Using

Teacher toolboxes in the modern teaching environment are many and diverse. Most include trusted standbys like Evernote, Google tools, Edmodo, Wikispaces, and others. Of course, everybody has their own favorite sites and tools, but the fact remains teacher toolboxes need terrific education tools. If you’re looking for something different, though, you might be interested in them.

Instructional Tools

A variety of tools can be used in the classroom to support student learning, ranging from traditional to high-tech options. Examples include the whiteboard, index cards, posters, audience response systems (e.g. clicker technology), Google collaboration tools, 3D printing, and wikis. Depending on course learning goals and outcomes, instructors may choose to use one or several of these tools to augment the teaching and learning environment in their classroom.

6 Cool Educational Technology Tools for Teachers

Educational technology tools hold great potential to improve the classroom environment. But simply adding them to your classroom isn’t enough — consider the context, your students’ needs, and your reasons for wanting to use a particular technology.

Teaching Aids and Instructional Materials

Psychologists, designers, educationalists, and many professors around the world work on improving the quality of education because a lot depends on the education of a whole generation. The resources a teacher uses while teaching play a role in how students learn. Motivation, stimulation, retention, interest, actionable learning, etc. can vary based on how the act of teaching occurs.

Harnessing the Power of Personalization

In order to harness the power of personalization, you must understand the relationship between a company and an individual.

Yes, many who read this are most likely representative of a corporation or business. And, yes, many will look at this information from a marketing standpoint. After all, personalization is a powerful marketing strategy that is easy to incorporate in daily business. But, the trick is to remember that the power of personalization applies to everyone in everyday life, especially the little guy.

Personalization should also be on a business level. This includes a company’s brand. Your logo communicates not only your company but also your brand and overall commitment to your clients and customers. And, creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts), lets people know you’re proud of what you stand for.

By defining your brand upfront, you help establish your company as an industry leader and key influencer. So, making sure that your logo balances your brand at the top of your industry can be quite the process. Many businesses use networking as a key factor in their marketing plan. It helps to develop a strong feeling of trust between those involved (consumers and colleagues) and plays a big part in raising the profile of a company.

First, let’s look at the advantages of personalized marketing.

Marketing is a business promoting and selling their products or services. This promotion also includes market research and advertising. And, what better way to advertise than with personalization. Whether that’s your branding or remembering the little guy, you need to focus on what best suits your company goals and your customer’s needs and happiness.

standing out in a crowd and remembering the power of personalization

Remembering that little guy is often a struggle inside a business model. But, it is one of the most essential tasks any CEO or higher-up can accomplish. After all, it’s those little guys who make your business grow from day to day. So, marketing to them is necessary to stay afloat in today’s business world.

Your key to keeping clients and customers happy is simple, yet powerful: PERSONALIZATION. With the rise of the digital world and all the technologies that come with it, your marketing must evolve to match. And, the best way to grow is to harness the power of personalization. Find and understand your customers’ individual needs and desires. Once you harness that, personalization will start to flow naturally.

It’s all about knowing who your customer is.

There is a growing intolerance on the part of customers to have fragmented experiences when doing business. And, there is a price to pay for doing so. Research with the CMO Council found nearly half of North American and European consumers will abandon a brand and take their money elsewhere if they repeatedly encounter “a poor, impersonal or frustrating customer experience across channels of engagement.”

Personalization means all the difference in business goals and customer retention. Companies must modify all of their interactions individually to ensure a personalized customer experience. And, if done correctly, there is an undeniable power of personalization that becomes an incredible tool for marketers. Entrepreneur also says, “The first task of effective marketing is to get noticed and stand out from the clamor of competing advertisers.”

So, it is your duty as a business to get your customer’s attention and then keep it. Most companies thrive with this vantage point only because of the power of personalization. Whether it’s an emailed marketing message or a salesperson personally reaching out to a client, personalization is critical in all communications.

Remember this: people will always buy from people, not companies. And, most importantly, people who they trust. Sending handwritten notes or small, personalized gifts is a little extra touch that shows we pay attention to our customers. The beautiful thing about this is that it’s never just an advertising ploy. You really do have to get to know your clients to know about their special events, and that’s when personalized marketing becomes a genuine relationship.

Make it about your customer.

the power of personalization shown on two mugs with one featuring an individual's name

Let’s take into consideration what the effect of someone’s name imprinted on a gift or award does for them. Dale Carnegie famously said, “Remember that a man’s name is to him the sweetest and most important sound in any language.” With that in mind, remember that someone will more frequently drink from a mug with their name on it than one with only a logo or brand. By adding an individual’s name to a gift (even if it also features a corporate logo), it adds personal value and meaning.

Personalization is a popular trend that enhances the customer experience. It starts with knowing the customer, or maybe a better way to say it is remembering the customer. Virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a measurable lift in business results from their personalization campaigns. The power of personalization improves visitor engagement and the customer experience, which leads to more sales.

Making a connection is important at the customer level. Each consumer will see personalization as your way of including them in an essential business circle. Personalization essentially means interacting with your customers and meeting their needs. And, when you use the power of personalization to include everyone in this process, any business will flourish.

Identifying and meeting your customers’ needs.

When handled well, personalization will always strengthen a customer’s experience and, in turn, increase your sales. From offering related products in an online shopping experience to remembering a customer’s name, personalization comes in all forms. So, show your customers that you know and understand their needs and that you have their values in mind when doing business.

From name tags for employees to something a bit more personalized (like a mug) for your customer, everything with a name on it is essential for any business. And don’t forget that this personalization drives instincts, urges and repeat purchases. The more you know about your clientele, the better you can mold their experience.

So, sound off with your customers in mind. After all, meeting your customer’s needs adequately and proficiently is what personalization is all about. Add their names to your products, or simply use their names while doing business with them. Open your doors with a greeting saying, “Welcome, David!” Or, try engaging your online customers with email blasts that are tailored specifically to them. But always start by acknowledging the recipient by name!

The Power of Personalization

an oval name tag showing the power of personalization

Consider this: would you want to hear your name as you walk into your business or a simple, “Hey, you?” The answer is that everyone wants to hear or see their name. Admit it, we all walk into that souvenir shop while we are on vacation and spot the carousel display with the keyrings. We instinctively walk over and peruse the names. And, when we find our name, we’re excited! It doesn’t mean we’re going to purchase the keyring or other souvenirs, but we love to see our name emblazoned on something.

So, how do you think your customers feel when you use their name? Today, personalization is more important than ever as consumers have access to content from a plethora of channels. Among this overload of information, personalized content manages to attract consumers’ interest. While all other information hits them in the face and still gets ignored, personalized content talks directly to them.

Don’t ever think that the power of personalization lies in your marketing schemes. It is not, after all is said and done, about you, the business owner. It is always about your customer and their needs. Now, that isn’t to say that your brand isn’t important; it is. But, remember that little guy? He’s what is keeping your business alive. See him, acknowledge him and most importantly let him know he is wanted.

But, remember that personalization goes both ways. Treat your employees the same way you would treat your customers. Make them feel just as special with using their name in meetings, during conferences or simply in daily greetings. Your personalization of your employees will translate into business models and deals and thus reflects onto you as an owner. And that’s the best kind of advertisement. See, there is power in personalization!

Lastly, consider the effects personalization has on people.

There are always challenges associated with personalization because there is no magic formula that will make it right. At best, there are educated guesses about what your consumers want. If consumers feel a brand is being too pushy, they are more likely to unfollow it. Always try to keep yourself in the shoes of the customers and try to think from their perspective. Personalization helps consumers discover new things and often leads to unplanned purchases. When executed correctly, personalization can have a great impact on your bottom line.

You can’t deny that the customer knows in the end that it is all about them. So, play to that knowledge. Whether it’s your employees wearing name tags and promoting your brand, or a personalized gift wrapped in special ribbons, remembering your clientele individually is the name of the game. At the end of the day, that little guy is the most important person in the room.

So, keep them entertained with your business. Let them know how much they matter. And, it’s simple: just use their names! The power of personalization is truly all about the customer helping you stay in business.

How a Name Tag Boosts Your Approachability

…And Other Wisdom from Your Name Tag Experts

People wear a name tag at social events to help remember each others’ names. In the business world, these tags serve a bigger purpose. They have a subconscious effect on the viewer that enhances a company’s networking, branding and promotional efforts. At trade shows and conventions, people wear name tags to promote their brand and establish professional relationships. In retail, they improve customer and employee relations. People respond to them wherever they show up.

lanyards and badges holders being worn as a name tag at a social event

Retail employees and convention attendees frequently wear name tags. Some people wear them at conferences, trade shows, business luncheons or sporting events. Politicians sometimes wear them, usually with a support message along with their name and title so that viewers will remember their cause as well as their name. In short, many people wear name tags for different reasons.

A name tag is a personal identification tool that helps you become more relatable and approachable. Many people use them, including politicians, business managers and conference attendees. The effectiveness of wearing one depends on following guidelines such as keeping your name tag simple and using the right fastener. It is also important for them to have a large font so that people can read them easily. Not only are they used for identification, but they are also used as corporate gifts to strengthen your work relationships.

Be Approachable by Using a Name Tag

Scott Ginsberg, the Name Tag Guy

Scott Ginsberg, the Name Tag Guy, said, “The first idea to remember is that approachability is a two-way street. It’s both you stepping onto someone’s front porch, and you inviting someone to step onto your front porch. It connects people to you. It allows them to feel more comfortable talking to you.”

When someone is relatable, it means people can draw similarities between that person and themselves. Customers want to feel they have a connection with a company and its employees. It makes them think they can trust the company to do what is in a customer’s best interest. Therefore, when a company and its employees are relatable, people feel comfortable doing business with them. Relatability is, therefore, a valuable asset that helps a company become successful.

Name tags play a significant role in increasing relatability. When a person wears a name tag, it humanizes them. It makes them relatable and more approachable. People are more willing to interact with a stranger in a retail store, conference room or trade show if that stranger is wearing a name tag.

The Seven Deadly Sins of Ineffective Name Tags

Scott Ginsberg, an international expert on name tags and approachability, wrote a list of “Seven Deadly Sins” to avoid when ordering them. The purpose of this list of “sins” is to educate people on what makes them ineffective and how to avoid them. Ginsberg stresses the link between name tags and approachability.

“Your name tag is your best friend. It is a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It also identifies you as well as your company in the minds of others.”

SIZE

Nobody wants others staring awkwardly at their chest, trying to read their name tag. “This is self-defeating, embarrassing and works to decrease your approachability.” It should be readable from at least 10 feet away, thus making the recommended font size a minimum of 24 point. Avoid cursive, script or other fancy writing styles.

COLOR

For name tags, complementary colors create maximum visibility. Whether it is dark writing on a light background or vice versa, what matters is that the name, title and business logo are easy to see. “Fashion must be outweighed by your name tag’s approachability and visibility.” Many color combinations allow viewers to read tags without any awkward squinting or leaning. Find the best match for your brand that gives you both readability and recognition.

TURNAROUND

Another problem to avoid is what Ginsberg calls “the name tag turnaround.” It refers to when a name badge turns so that the information on the front is hidden, and there is no information on the back. Typically, this happens when the tag is worn around the neck on a lanyard or worn with a clip. To avoid having “name tag turnaround,” write the same information on both sides.

CLUTTER

“Avoid name tags with overly thick borders, unnecessary clutter or too much text. All of the information contained must be readable and memorable in less than five seconds. Remember, they call them name tags because the name is the focal point. Whether it’s the name of the person or the name of the company, those are the two most important pieces of information.”

PLACEMENT

Placement refers to where someone wears their name tag, such as on the right or left side of their shirt. Which side the tag should be on depends on where the person is or what type of function they are attending. For example, when at a conference or convention, the name tag should be worn on the left side because that way it is more visible to people walking from the opposite direction. At corporate meetings or other office events, they should be on the right side because when the wearer greets people by shaking their right hand, the tag is parallel with the viewer’s line of sight. Do not decrease a name tag’s effectiveness by wearing it on the wrong side.

PRESENCE

Similar to placement, presence has to do with putting the name badge in a place where it is the most visible to any viewer, regardless of wearing it on the right or left side. The name tag should be where people can see it but also be able to see the person’s face. According to Ginsberg, “the most effective location is two to three inches below your collarbone on whichever side most appropriate for your function.”

MAXIMIZATION

To make the most of wearing a name tag, utilize all the space it provides. Have your name in a larger font so that a lot of white space does not surround the text. If the tag includes a logo, the logo and text should fill up as much of it as possible. Like the front porch of a house, a name tag is meant to be inviting and make others feel comfortable. When used to the fullest capacity, they become more visible and welcoming. It initiates conversations that can turn into valuable business connections.

By avoiding these seven “deadly sins,” name tags become more efficient and improve a person’s approachability.

How to Make Your Name Tag Effective

name tags with logos, both engraved and printed

A name tag helps to make you look professional. When someone wears one appropriately, it indicates that they take their job seriously. In turn, this helps create an excellent first impression when meeting with potential clients and investors.

In addition to looking professional, people tend to act more qualified when they wear a name tag. And, they are more aware of how much they are accountable for their actions. For example, if a customer needs help, employees are quickly identified if they are wearing their name tag.

Include Relevant Text

Add titles on your name tags in office settings or retail environments. Titles help make managers and head staff stand out a bit more from other employees. Titles are also helpful during a conference or convention to separate attendees from venue staff and event volunteers. While typically titles are kept brief, it is important not to sell anyone short when using their title. So, make sure to order your tags in an appropriate size to adequately accommodate all of the text.

Don’t forget about visibility. All text should be readable from a distance, typically about 10 feet. Don’t add too much text to one line as it could become too small to read even from close up. And, make sure that all included text is relevant to your event or business.

For a name tag to be the most effective, there are guidelines to consider. The first rule is to keep yours simple. Some people treat them like business cards or resumes, but personal identification should be straightforward and concise. Name tags should only include the bare minimum information necessary to identify the person wearing it. In commercial and retail settings, that means the person’s first name, unless there is more than one employee with the same first name. With such cases, adding a last name helps with identification.

Brand with a Logo

Another recommendation to consider is where and how to include a company logo. The logo should be an appropriate size so that it doesn’t crowd the name or title. And, the layout needs to be tidy. If the text is laser engraved, the logo will have limitations to a specific color or printing format. Full-color tags provide the user with brighter colors and the option of bleeds. These are useful for logos that are large or require particular colors.

Use of a logo depends on the style of the name tag. Metals will show logos far differently than plastic will. It is important to choose whichever type of name tag works best for the person wearing it. Plastic name tags tend to be less expensive than metal ones, are heat resistant and come in many different shapes. Metal name tags are more durable than plastic ones but also heavier. Some people prefer a lighter name tag, especially if they wear loose clothing. Make sure to choose the right material before ordering the name tags.

You can increase your brand recognition by including logos. People associate the company logo and employees with the organization when employees wear logo name tags at conventions and trade shows. Another benefit to having a logo is that employees tend to keep their name tags on when they go on their lunch break or commute to and from work. By doing so, they advertise the company to the public and make the brand more memorable.