Unlocking the Power of Customization

Personalization is important as a business works to create a memorable presence. Whether it is a name tag, name plate, award plaque or ribbon roll, the customization on these items allows a business to showcase their brand identity and professionalism.

In today’s competitive market, business owners need to find ways that help them stand out. They need to leave a lasting impression on clients and customers. These products enhance brand recognition and help create stronger consumer relationships. A well thought out name tag or a carefully engraved plaque help to convey credibility. This helps customers trust and engage with a business more.

Name tags, name plates, award plaques and ribbon rolls all using customization to help show off business branding and personal use.

Customization will benefit any brand identity. By using these different products, a business can highlight its impact on customer retention and overall business growth. And, by understanding the advantages of personalization, every business owner will be able to make better decisions about how to enhance their brand visibility.


Name Tags

They are so much more than identifiers! Name tags are beneficial in improving customer interactions and helping employees build stronger connections. A well designed name tag creates a sense of professionalism and makes people more approachable. Customers are more likely to engage with employees wearing name tags. And, by displaying names and job titles clearly, name tags create a more personalized experience. Which leads to better customer service and increased trust in a business.

Name tags come in various materials, including plastic and metal, and offer many customization options that are guaranteed to suit different business needs. Customization choices include multiple colors and adding logos that will reinforce your brand identity. These details enhance the appeal of name tags. You can also add protective domes and colored frames to make your new name tags even more professional. They also contribute to a cohesive brand image that leaves a lasting impression on customers.

A variety of customized name tags with optional upgrades.

Customization Options

Logos: To help employees remember your company and keep a consistent look, add your logo to the name tag design.

Materials: For your new name tags, pick from sturdy metal, plastic, and more! Several of our material alternatives will finish your look, depending on your business needs.

Protective Domes: Adding a protective dome to your name tag enhances the name tag appearance and protects your investment. The unique epoxy doming provides protection from scratches and wear.

Frames: Give specific name tag sizes a distinctive frame to add a touch of sophistication. With this polished touch, you can raise your name tag game. It comes in a variety of colors.

Fasteners: Choose from a variety of fastener solutions to guarantee your employees’ comfort and ease. Classic pins, deluxe magnets (for a no damage solution) or clips for easy wear are all options.

Let’s talk your logo and identification: types, processes and files

Creating a positive influence with your brand means guaranteeing that your business’s services and products are consistent. From branding to color matching, name tags help symbolize your quality. So make sure you are adding your logo to identification products which reflect your commitment to quality.

We use several methods to add your logo to our name tags, name plates, ribbons and signs. Understanding these processes will help you decide which product best suits your business. It will also help you know where your logo placement should be.

Type 1) Full Color

When your logo has more than one color, it is considered full color. The colors may be light or dark, bright or pastel, in solid blocks or with gradients and blending. These logos are often seen on websites, company stationery, business cards and marketing materials.

Type 2) Single Color

A logo that has a single color can be engraved on any laser material. The material your choose for engraving will define the background color as well as the engraved color. It is also possible to print single color logos, which will allow your logo and the engraved text to be different colors.

Reversed: An all white logo can be a great option for printing on dark backgrounds. It creates a strong contrast, making it stand out on black, navy, dark brown, and other dark colored backgrounds. Additionally, all white logos are particularly suitable for laser engraving on dark materials.

Type 3) Metallic

Some logos, in order to maintain the proper brand representation, need to have a spark of metallic foil. This process helps to create uniqueness in a brand and image. Hot stamping is a method used to transfer foils to the plastic surface at high temperatures. Though the available colors for stamping are limited, the results can be stunning.

Impact on Customer Relationships

Customers often perceive a business as more professional and trustworthy when they see employees wearing name tags. Wearing a name tag can create a sense of belonging and professionalism. This small detail creates positive first impressions and builds customer confidence. And, they help make employees a lot more approachable.

As a result, your business will experience improved interactions and increased customer satisfaction and long term loyalty. By adding name tags to a uniform, you can enhance workplace morale and improve customer interactions. It can also help employees feel more connected to both the workplace and customers.


Name Plates

Help identify an employee’s work space with a customized name plate. This personalization helps contribute to a well organized professional setting. Displaying employee names and titles creates better communication. It also creates a welcoming environment for clients and visitors. Enhance your professionalism with a name plate for every desk and door!

Customize each name plate to meet your business needs. Choose from different materials, such as plastic or metal, and colors. Add your logo to further brand recognition. And, select a display for desks, doors or wall like desk stand and cubicle attachments. For a more professional look, choose a name plate option like Acrylic Blocks or Executive Desk Wedges. They provide an upgraded look to your workspace.

Examples of metal, plastic, acrylic and executive name plates with customization (logos and text).

Customization Options

Materials: Available in multiple materials, like plastic and acrylic, choose an option that matches your unique brand image. Every material can be customized to meet your needs.

Displaying: From double sided tape to metal desk holders, we guarantee you will find the display option that meets your needs.

Upgrades: Our Acrylic Blocks and Executive Desk Wedges offer a more sophisticated look. These options reflect company or personal status as well as professionalism.

Brand Refresh with Name Plates

Spruce up your office with new name plates for all of your employees! Name plates serve multiple functions in different places, from employee identification to the labeling of doors and stairways. For example, a name plate typically displays someone’s name and title when found in an office building. And these plates either sit on a desk or hang on a wall just outside an office.

Adding a logo to a name plate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistency throughout any office or building.

Impact on Professionalism

Name plates are important to creating a polished and orderly work environment. They show each employee’s roles and mark their workspace. This facilitates team collaboration and enhances communication. Workers who wear name plates demonstrate your professionalism and reaffirm your dedication to order and structure.

Personalizing name plates for your staff may make a lasting impact on customers and guests. These identifiers contribute to confidence and trust while communicating efficiency and order. Personalized name plates will improve your company by fostering a friendly atmosphere on a desk or an office door.


Award Plaques

Whether for employee milestones, leadership recognition or special accomplishments, a personalized award plaque adds a touch of professionalism to any celebration. Recognize outstanding performance in a meaningful way and create a culture of appreciation. Acknowledging hard work with plaques will encourage employee achievements and encourage continued excellence.

A creative award plaque serves as a lasting symbol of recognition, which reinforces the value of dedication and success. Choose from different materials, sizes and customized engraving to help you create the perfect award. These elements help you to design a plaque that reflects the significance of any achievement. Personalize each plaque for an individual’s success.

Four different award plaque styles, personalized with names and accolades.

Customization Options

Materials: Choose from different materials and styles and create an award plaque that reflects the significance of every achievement.

Sizes: Award plaques come in different sizes as well. This allows you to select something that is based on the level of achievement.

Engraving Options: Make every plaque personal with custom text, logos and graphics. Each plaque comes with an engraved plates that features your customization.

Thinking Outside the Box

One of the best things about customizing a unique gift plaque is that these can be given to nearly anyone in your life. From a favorite teacher to your grandpa, everyone is sure to enjoy this thoughtful gift. Just remember that your message should fit the recipient.

Oh, and another wonderful thing about a gift plaque is that you can give it to both men and women! Add your sweetheart’s favorite saying or your mom’s loving words to a suitable graphic. Now you have the perfect gift for everyone in your life.

Impact on Company Culture

When employees feel valued for their contributions, they become more engaged and driven. So, by recognizing your employees with award plaques, you help to create a workplace where they feel valued. Boost morale and reinforce positive work by customizing award plaques for every achievement.

Create a lasting impact on your business all while increasing employee retention by customizing award plaques. These plaques help create meaningful interactions and recognition. So, build team loyalty, improve workplace culture and enhance your employee productivity, all with customized plaques.


Ribbon Rolls

Customers are more likely to remember your brand when you make a great first impression. One way to do this is to enhance your customer’s unboxing experience. So, add a unique touch to your product packaging with customized ribbons. Adding personalized ribbons makes your products feel more exclusive, and the customizations will help secure your brand identity.

Choose from various ribbon materials and colors to find the perfect match for your brand strategy. Customizations such as different imprint colors, logos, and personalized messages will be provided. This way, you can make sure that each ribbon is unique and aligned with your company’s needs. Using these creative ribbons will enhance your business appeal while creating a professional and refined look.

A customized grosgrain ribbon roll featuring a logo and company name wrapped around a gift box.

Customization Options

Materials and Colors: Ribbon rolls are available in satin, grosgrain, organza and more. Every material offers a distinct texture and appearance.

Imprint Colors: Choose from a wide range of imprint colors that vary for each material to match your brand’s color scheme.

Widths: Select a width for your ribbon roll based on the size of your product and the desired impact.

Logos and Messages: Adding a logo or company message to your ribbon roll will enhance your brand’s visibility to create a cohesive look for your packaging.

Branding with Custom Ribbons – A Marketing Must!

Branding, from recognition to awareness, is the best way your business will grow while increasing your customer base. Therefore, making your products or services synonymous with your company is pertinent as you strive to reach your business goals. That way, customers think of your company when they need your product.

So, how can custom ribbons give immediate benefits and add to your brand? Ribbons adapt well, and they are trendy. From fairs and festivals to holidays and parties, your logo will look great on any ribbon. And these ribbons, as you present them or pass them out, will garner brand recognition and company awareness.

Using colors and text to customize your ribbon choice will help boost your brand recognition. But, make sure these choices adhere to any established brand voice your company has already. Personalized ribbons are guaranteed to welcome customers, old and new. And they will help enhance the customer experience.

Impact on Product Packaging

Personalized ribbon rolls add flair and professionalism to product packaging, improving overall presentation. When customers open beautifully packed goods, they can feel valued and appreciated. This attention to detail can have a long lasting effect by setting your business apart from competitors. It reinforces your choice of quality and care.

Good packaging can boost customer satisfaction and brand loyalty. Customers who associate your brand with thoughtful packaging are more likely to recommend your business to others and make more purchases from you. Custom ribbons with distinctive accents, such as logos or company messaging, improve brand recognition and project a more polished, professional image.


Are you ready to unlock this customization power?

Whether you want to improve customer interactions with name tags, enhance your workspace with name plates, recognize achievements with award plaques or improve your product packaging with ribbon rolls, customization can take your business to the next level. Explore our full range of customization options and make your brand efforts unforgettable.

Contrast Matters: Your Logo and Identification

Owning a business means that you have worked hard to get recognition through your branding. Part of this branding is your company logo, and this magnificent marketing tool is one of the oldest forms of visual communication. But, have you considered how to correctly add your logo to identification (name tags, lanyards, signs, ribbons, etc.)?

Contrast Matters: Using Your Logo shown by adding a logo on a name tag and name plate.

A great business logo should imprint in the minds of your clients, customers or audience using text, icons and graphic elements, such as color or shapes. As author Robin Landa says, “A logo is the single graphic design application that will be a part of every other brand design application [for your business].”

When you look around, you instantly see logos everywhere, from the pen you write with to the car you drive and even letters you receive in the mail. This is because businesses know that as you see these logos, they instantly remind you of their brand, even if you throw them in the trash. You can see the same thing with your logo and identification products.

Brand vs. Logo

Brand = a product or service that has a unique and immediately recognizable identity that distinguishes itself from others in its industry.

A company’s brand is what they are, what they want to be, and what they aim to become. It can be a promise of quality, trust or service. A brand is what makes a company or organization truly unique.

Logo = a symbol or other design adopted by an organization to identify its products, uniforms, vehicles, etc.

Your logo represents you, your company, your brand and your overall commitment to your clients and customers. And creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts) lets people know you’re proud of what you stand for.

Source: Brand vs. Logo (and why magnets are cool)

Let’s talk your logo and identification: types, processes and files

Creating a positive influence with your brand means guaranteeing that your business’s services and products are consistent. From branding to color matching, name tags help symbolize your quality. So make sure you are adding your logo to identification products which reflect your commitment to quality.

We use several methods to add your logo to our name tags, name plates, ribbons and signs. Understanding these processes will help you decide which product best suits your business. It will also help you know where your logo placement should be.

Type 1) Full Color

using a logo on full color name tags

When your logo has more than one color, it is considered full color. The colors may be light or dark, bright or pastel, in solid blocks or with gradients and blending. These logos are often seen on websites, company stationery, business cards and marketing materials.

Let’s get technical (processes):

  • Digitally Printed: Only available on thinner plastic; this process allows us to print full color, bleeds and even gradients.
  • UV Color: Available on plastic and metal, this process provides a unique, tactile feel to full color graphics.

Type 2) Single Color

one color logo engraved name tags

A logo that has a single color can be engraved on any laser material. The material your choose for engraving will define the background color as well as the engraved color. It is also possible to print single color logos, which will allow your logo and the engraved text to be different colors.

Reversed: An all white logo can be a great option for printing on dark backgrounds. It creates a strong contrast, making it stand out on black, navy, dark brown, and other dark colored backgrounds. Additionally, all white logos are particularly suitable for laser engraving on dark materials.

Let’s get technical (processes):

  • Laser Engraved: Plastic and metal, engraved text and logos resulting in a two color name tag.
  • UV Printed: Plastic tags have printed logos with engraved text; the text color is based on the material selected. Metal tags have engraved logos and text is printed in black.

Type 3) Metallic

metallic logo stamped name tag

Some logos, in order to maintain the proper brand representation, need to have a spark of metallic foil. This process helps to create uniqueness in a brand and image. Hot stamping is a method used to transfer foils to the plastic surface at high temperatures. Though the available colors for stamping are limited, the results can be stunning.

Let’s get technical (processes):

  • Available on plastic only
  • Gold, silver and copper metallic foils

Logos need to be saved in one of two formats

We require high quality artwork for all processes when adding your logo to identification. Our design team reviews your artwork before production, and will make adjustments if necessary. We require that you send your artwork in one of the two options below.

Raster Artwork

These files include extensions jpg and png. Raster images are made up of pixels locked into the image. When enlarging the picture, you can even see the individual pixels. This image type is commonly used in photography and as default images in software design programs like Photoshop and Canva. As long as the image is set up with high quality, they may be able to be printed using UV color and digital logos.

Vector Artwork

These files include extensions: eps, ai, cdr. Unlike pixels, vector images do not face scaling issues. Instead, they use math equations to retain their original dimensions. Therefore, they are ideal for printing your logo. Illustrator is the main program that can be used to create a vector file for any printing process.

Additional resources about your logo and identification:

Branding, from recognition to awareness, is the best way your business can grow while increasing your customer base. Therefore, making your products or services consistent with your company image is important as you strive to reach your business goals.

When using a logo in this process, you make sure that current and potential customers think of your company when they need your product. As part of this, businesses often create various versions of their logo to retain flexibility in different uses. It is important to consider these logo versions when purchasing identification like name tags.

You can add a logo to many of our name tags and other personalized products. Name tags, name plates and signs are laser engraved or printed with your logo, company name and an employee’s name. Reusable name badges and badge holders come with printable inserts where you can add your logo using your office printer. Even order custom lanyards and ribbons with a logo to promote your company or organization at your next event.

Source: Company Branding with Name Tags

So, why should you add your business logo to your personalized products? Adding your logo to your products can be a powerful way to increase brand recognition. Every time someone sees your logo, it will remind them of your company and the product or service you provide.

Printing your logo on identification: How to avoid problems and fix potential issues

As you consider ordering name tags and other products with your logo on them, keep specific questions in mind. By carefully considering these factors, you can ensure that your logo products will effectively promote your brand and leave a lasting impression on your customers.

  • Which colors are represented in your logo?
  • Will they work better on a light or dark surface?
  • How will your logo look on your chosen material?
  • How complex is your logo (details and colors)?
  • Do you have a proper file, or will it need adjustments?

Your Logo and Identification: COLORS & CONTRAST

For most products, contrast between the logo and the material is essential. Lighter colors will stand out on dark materials, while darker colors will have more contrast on light materials.

Samples of using a logo on name tags that show how colors and contrast matter for visibility.

For example, a dark blue logo placed on black material will not show well. However, if the logo colors are adjusted to increase contrast, they will stand out and help customers see the branding. Likewise, adding a logo with black in it to black material, whether metal or plastic, will make the logo practically invisible. By changing the material color to white, the logo can pop and stand out for everyone to see.

Adding contrast to the design of your personalized product is critical to helping your logo be seen. Think about how all the colors will work together, and consider whether your choices will be visible. Ask yourself if they portray your brand messaging accurately. The table below offers suggestions of how the material color and the logo and text colors work together.

Your Logo and Identification: COMPLEXITY

Another thing to consider is how complex your logo is. Take into consideration the number of small details and text. Then, think about how important this information is and how visible it needs to be. Remember that when adding a logo to name tags, the visibility will not be as good as adding the same logo to a sign.

The size of the logo becomes an important consideration when it is complex. Printing or engraving a logo may be restricted by the product to which you add it. On a lanyard, the logo will likely be less than 1/2 inch in height; for name tags, less than 3/4 inch in size; two inches on a name plate; and on an award plaque or sign, the logo can be larger.

Color printing processes are a bit better at capturing smaller details in a logo than engraving, although the colors may become muddy, causing problems with contrast. Small details may be lost as the size of a logo decreases, especially when using a laser to burn out the image. Adding elements, such as names and titles, limits the space available for logos. However, if you add a company name, you can provide information that may be lost by making a logo smaller.

5 Design Principles for Logo Usage

Size – A logo’s final size makes a difference. The more detail a logo has, the more difficult it becomes to see at smaller sizes, so a logo that looks great on a name plate may not work as well on a name tag.

Color – Carefully think about the color of your logo and the color of the name tag. If your logo has bright colors, it will not make as much of a statement on an engraved two color tag, but it will look stunning as a UV color printed on plastic or metal or even as a full color plastic tag.

Contrast – No matter where you have your logo, you want to make sure it is highly visible. So, consider the contrast between colors as you choose materials and printing/engraving style. For example, as shown below, pastels on silver can wash out, and on the name plate and tag above, the blues in the logo blend with the chosen material.

Orientation – The shape and orientation of your logo make a difference in where to place it on your product. The horizontal logo on this example works well when placed at the top of the name tag. However, when placed on the right side, it shrinks to a size that isn’t visible. A good rule is that a horizontal logo is best on the top or bottom of your tag design, while a vertical logo is best on the right or left.

Product – Artwork requirements for logos vary by product. For example, a single color vector file is required for some products, while a high quality vector file is needed for full color products. Individual order pages will let you know which requirements are required for each product.

Source: Brand vs. Logo (and why magnets are cool)

One last thought: trust your designer

You will receive an email with a proof for all custom products showing you how your product will look. It is important to be aware that the colors and contrast you see on a screen will always be different than the final product. The main difference between “on screen” and “in print” images is the lighting.

Every digital monitor contains a light which shines through pixels. This back lighting helps your image to appear brighter and more detailed. The screen also allows you to zoom in and see the product at a larger than life size. So please trust our design team who has worked with thousands of logos and will catch most problems before they go to production.

Why logos matter more than you think

A logo is more than just a simple symbol. It is the visual representation of your company and what it stands for. Your logo is an important piece of your company’s identity. Are you looking to take your business to the next level? Add your logo (to name tags, of course)!

Your logo is a customer’s first impression of your business and is how people will recognize and remember you. So, create a logo that matches your business’ values and purpose. A well designed logo is a mark of a well run company. Consistency is critical to your brand identity, so you want your logo to match wherever you use it, as it is the essence of everything for your business.

It is important to make sure that you provide the best possible representation by carefully considering how people perceive your logo on your personal identification, signs and marketing materials. Details such as colors and typography are essential, as you want them to match the rest of your brand’s identity.

Key points (tl;dr 🤷‍♂️):

  • Every business should have a logo that represents their identity.
  • Colors and contrast between your logo and material choice matters.
  • Design your logo to meet your identification needs.
  • Know what makes your logo look great, i.e., colors and complexity.
  • Provide the proper file type of your logo for the best printing results.
About Coller Industries Incorporated

We are your name tag experts! Amazing customer service and high quality products are what makes us your number one source for all of your identification needs.

Founded as Name Tag, Inc. in 1995, Clyde Coller started the engraving business as a part time retirement business in his basement. After growing big enough to handle more than just name tags, the company rebranded in 2009 as Coller Industries Incorporated to be more inclusive of the diversity of our product line.

Although we have grown rapidly, our focus and mission has and always will remain the same: TO SERVE OUR CUSTOMERS. We accomplish this mission by providing fast, friendly service and guaranteed high quality products.

As your name tag experts, we can add your logo to nearly any identification product you need.

engraved name tags (metal and plastic)
Name Tags
(engraved)
reusable name badges (mighty badge and dry erase)
Reusable Badges
(engraved or full color)
custom printed lanyards
Lanyards (screen printing or full color)
full color custom top ribbons
Custom Top Ribbons
(full color)
full color name tags (plastic and metal)
Name Tags
(full color)
engraved logo name plate in desk holder
Name Plates
(engraved or full color)
engraved plastic custom sign with a logo
Custom Signs
(engraved)
imprinted rosette ribbon
Rosette Ribbons
(imprinted)
metallic hot stamped name tags (plastic)
Name Tags
(metallic)
vertical and horizontal custom badge ribbons
Badge Ribbons
(imprinted or full color)
imprinted ribbon roll with a logo
Ribbon Rolls
(imprinted or full color)
engraved metal on wood award plaque
Award Plaques
(engraved)

As the parent company of Name Tag, Inc. and Personalized Ribbons, we provide you with a wide selection of name tags, ribbons, lanyards, award plaques and more. Enjoy the highest quality products using our fast and easy ordering process. Whether you order online, over the phone or via email, our friendly customer service representatives are ready to assist you.

Identification products from Name Tag, Inc.
Name Tag, Inc.
Custom ribbon examples from Personalized Ribbons
Personalized Ribbons
Award plaques from Coller Industries Incorporated
Coller Industries

Building Relationships, One Name Tag at a Time

A name tag is so much more than a piece of plastic or metal with your name on it. It is the beginning of a relationship with those around you. You encourage others to interact with you when you wear a name tag. In some ways, your name tag becomes a symbol of your availability and helps you when building relationships with customers and others in business.

By making yourself available, you set yourself apart from those around you. This is why employers often encourage staff to wear badges to identify them to customers quickly. A name tag identifies those who can answer questions and serve clients’ needs. Most employers understand the need for building relationships and see that one of the best ways to do this is by wearing a name tag.

Most people know what a name tag is, but do you know how it can help in building relationships?

Name tags are an excellent way for customers to start conversations with employees and other retail staff. They tell the customer who they are working with from the moment they meet your employee. Identification provides an easy way for customers to distinguish your employees and other staff in your store from other customers. Then, when a customer has a question or requires assistance, they will know who to ask for help.

Engraved and logo name tags will help any business in building relationship with their customers by quickly identifying all staff.

At some point, everyone experiences a moment when they cannot remember a person’s name. While it can be embarrassing, name tags are there to help. Your name tag makes it easier for people to approach you and start a conversation, especially in large and unfamiliar group settings. They provide a sense of professionalism and belonging in nearly every situation.

Communication is key to all business interactions; name tags help establish these connections.

Sometimes, especially in larger retail locations, it can be challenging to remember everyone’s name. By wearing name tags or other identification, newer employees and other team members in the company are more apt to recognize each other. Name badges also provide accountability for all of your employees. When wearing name tags, it requires that your employees accept responsibility, one, for their actions and, two, for the way they treat your customers.

Remembering and using a person’s name during conversation shows them that you value and respect the relationship you are building. Using others’ names helps create a more personalized and memorable interaction. After all, you are working on establishing rapport and building relationships that should last a lifetime. Name tags allow you to build a sense of trust and friendliness, and they help the people you do business with feel more comfortable and open to communication.

Name tags are about building relationships with your customers and business partners.

Building trust between a company and a consumer is essential to business. All companies, whether they are organizations or individuals, should continually work on creating a culture of mutual trust. A trusting culture helps make challenging conversations easier, teams more integrated and employees more engaged. It also helps keep consumers loyal to a company’s brand.

Making an effort to remember and use people’s names is a powerful tool for building relationships. By wearing name tags, you are encouraging connections as you do business. Name tags make networking easier when participating in social events, conferences and professional settings. When your business is actively building relationships with customers, it shows that you understand the importance of personal connections. Remembering and using names builds trust, something every business should turn into a habit.

How and why name tags make you successful in building relationships.

No matter your view on name tags, certain informational aspects answer these questions. We’ve all been influenced by the idea of a uniform; it keeps us connected with the employees of a business. Part of this uniform can sometimes be a name tag. Name tags help keep both the customer and the employee respectful toward each other.

Name tags are commonly worn at conferences, seminars, trade shows and workplace meetings to help people identify each other and facilitate networking. Name tags are also worn at social gatherings such as parties, weddings and other events. They are the perfect way to introduce people and create a friendlier atmosphere. Service organizations use name tags for volunteers and staff to help identify their roles and make it easier for members to approach them.

Engraved Name Tags

Engraved name tag using a classic or template design on Name Tag, Inc.

Several studies have shown that communication is easier when people know each other’s names. Building relationships with customers all starts with the simple process of letting them quickly understand who the employees are. Quickly connect with customers by having your staff wear name tags.

Name tags are the perfect solution for having quick identification. Even simple engraved name tags that show a person’s name and title have an impact. This helps build trust and respect in your business relations.

Logo Name Tags

UV printed logo on a metal name tag that shows how to upgrade a badge for any business.

Enhance your relationship with customers when you add your logo to name tags. Choose from several styles of engraved or printed logos. The crisp, vivid colors created by UV printing will highlight your logo and leave a lasting impression on your customers. They will truly showcase your business’ branding and company colors.

Your communication with employees and customers will improve when your staff wears name tags. And by adding your logo to name tags, you help with building relationships both internally and externally. So, grow your business by upgrading nearly any name tag by adding a high quality logo.

Premium Name Tags

UV color printed logo name tag with a dome and a frame to show how a premium name tag can upgrade an employee uniform.

Take your professionalism up a notch with these upgraded name tag choices. Make your badge as fancy as you want while maintaining professional appeal. Both colored and engraved logos will look amazing with these simple and elegant additions. Make your name tags really stand out by upgrading with frames and domes.

Celebrate your professionalism with a classy step up from the average name tag. Fancy only begins to describe our premium frames. Add a sparkle of gold, silver or black around a new name tag to let your team know how much they are appreciated. These frames guarantee to make your name tags look as professional as you feel.

Another way to upgrade and add even more flair to your name tags is by adding an epoxy dome. Seal in elegance and professionalism with a gorgeous raised 3D epoxy dome. Doming is the process of applying a thick layer of durable epoxy to the tag’s surface in order to protect it from dents and scratches. Not only does the epoxy help protect your name tags from scratches and dings, but it also provides the right attention to detail. The raised bubble look gives your employee name tags sophistication while making them last a long time.


Grow your brand recognition, connect with new customers and work on building relationships with your new name tags.

11 Ways to Use Ribbons in Product Packaging

Ribbons can help you in so many ways. They help improve your brand image, holiday decorating and more. But most importantly, you can use ribbons to improve your business’ product packaging.

According to Mailchimp, “Product packaging is the process of designing and creating packaging for a product.”

Ribbons are so helpful in elevating your business’ product packaging. Use these tips to improve product packaging and customer satisfaction.

Wrap product packages neatly with ribbon rolls

Topping off products with ribbon rolls neatly tied around them is a great way to elevate your company’s packaging. Since ribbon rolls come in 100 yards each, you can package almost any product, regardless of shape or size.

Check out these examples:

A pink ribbon roll wrapped around a product package.
A white ribbon roll tied around a blanket.
A red ribbon roll tied around a product package.

Label products with badge ribbons

You can label multiple products with badge ribbons. They’re great when you have various items in a package that may not be clear on what they are, what its name is or who it belongs to. This is an excellent method of letting customers know the difference between products.

Personalize ribbons with your company name and logo

You can personalize ribbons to include both your company logo and name. This method of personalization helps with improving brand image when packaging products.

Here are some ribbon ideas:

A blue ribbon roll with a company logo and name on it.
A ribbon roll with a company name printed on it.
Pink ribbon rolls with a company logo printed on them.

Promote deals, events and more with custom top ribbons

When you use informational custom top ribbons, customers who have recently purchased from you can know about deals and events. They’re fantastic because they can be easily placed onto product packages.

Here are some examples for inspiration:

A custom top ribbon promoting a fun event.
A custom top ribbon on a product package promoting a deal.

Follow a seasonal theme for product packaging

If you want to make your office or workplace more festive and seasonal, ribbons have you covered. They come in all shapes, sizes and colors so you can customize them to whichever holiday.

Look at these great examples:

A seasonal custom top ribbon on a product package for Christmas.
Ribbons on a product's package that lean into the Christmas, seasonal theme.
A ribbon roll tied around a plant to go along with a seasonal, Christmas theme.
Seasonal ribbons to celebrate Thanksgiving.

Share encouraging messages with ribbons

One of the great perks of ribbon rolls is including custom text. This allows your company to share cheerful messages. For example, you can uplift those who pass by with ribbons that say, “Teamwork Makes the Dream Work.”

Here are a few ideas you could try:

A badge ribbon with a custom, encouraging message printed on.
A ribbon roll with a custom, encouraging message written on it and placed on a product package.
A badge ribbon with an encouraging message printed on it.

Thank customers with badge ribbons

Give thanks to your customers with badge ribbons that let them know your business appreciates their support and loyalty. Customers are a huge reason your business can continue to thrive because they purchase your products and services. You give them a product they will use and they give you their money. With badge ribbons, you can give them more than just the product they were expecting.

Check out these ribbon examples:

Ribbon rolls that thank customers.
Badge ribbons that thank customers for their purchase inside their product packaging.

Share extra details with custom top ribbons

Informing customers of product details got even more clear. Your company can customize custom top ribbons to notify customers about more information they should know after purchasing your product. You could share product instructions or warnings. With custom top ribbons, they can be placed on your product’s package to make sure they see them first.

Simplify product packaging with ribbon rolls

Packaging your products is simpler when you use custom ribbon rolls. When you use a ribbon, customers can open their purchase with a simple tug of a ribbon end.

Add subtle accents with ribbons tied around product packaging

There are several textures to choose from when choosing a ribbon to package your products. Combine ribbons of different textures to highlight your company’s products, starting with it’s packaging.

A ribbon roll wrapped around a basket of products to at accents to a product packaging.

Bundle similar items using a custom ribbon roll

If you have various items typically bought together, bundle them with custom ribbon rolls. This gets rid of the hassle of packaging each product by itself.

These are just a few tips to help you use ribbons in your business’ product packaging. Now you are informed about the many ways you can use them. Visit Personalized Ribbons to start customizing ribbons to work for your business.

Did you know there are other ways to use ribbons in your business? Learn more about how to use ribbons to elevate your business’ brand image, office decorations and more at our blog Ribbons Impressions.

You can also find us on social media to see the other ways you can use ribbons to work for you. And, learn even more about different product uses like name tags and signs on Personal Identification Uses.

Explore all of our ribbon options:

Parents Networking for Better Education

Ask any parent what they think is the most important factor in a student’s success, and most will say a good and responsive teacher. Ask that same thing to a teacher, and they will say that student success depends on a parent’s involvement. But only by working together will parents and teachers help students succeed to make each child’s educational experience the very best it can be.

Getting involved in a student’s education is important to their success. In addition to teachers and students, parents can help support their children and be involved in the classroom. Through parent organizations, parents and the community help to provide support to every student.

Parents and teachers networking to make education for students better. Some people are wearing lanyards and photo ID badges.

These PTOs and PTAs (Parent Teacher Organizations/Associations) are groups of parents and other community members that are working together toward excellence in education. When people become active in these organizations, they will learn much about what it takes to help students succeed. And only when everyone is involved will kids succeed.

While many things help aid a child’s educational success, research shows that students show significant improvement when parents are highly involved. Due to the critical role both parents and teachers play in a child’s education, here are some tips on how parents can support the efforts of teachers in the classroom.

Parents and Teachers can Network to Reach Student Success

The start of a new school year can be the beginning of a journey toward success when parents, students and teachers work together. Research continually shows that students flourish when everyone comes together and gets involved. When a child knows that people care, they are more likely to attend school more regularly, stay in school longer and perform at higher levels. Family support can make or break a student’s education.

With school back in session and autumn approaching, there is one question looming over every teacher, parent and student: how can we help our students be successful this year? Teachers, parents and students are hoping for the best possible outcome. Teachers are preparing lesson plans and prepping classrooms, hoping they will not have to deal with virtual learning. Parents need help with how to help their children in a traditional classroom or through homeschooling. The students are stressing about succeeding at school and with their peers.

Parents can start talking with their children about the upcoming school year and what will happen on the first day of classes. This discussion should include what is expected from the student, such as dress codes, school supplies and how to treat peers and teachers. If the family is new to the area or school, visit the school before classes begin. Make it a point to speak with teachers and the administration. Walk or drive the way to the school so your child can be more familiar with the trip to and from school. The more everyone knows about the school and how it operates, the more likely your children will succeed.

Working Together for a Supportive Network

Parents, teachers and the community collaborate to create a supportive network around students. Regular communication between teachers and parents ensures that everyone is on the same page regarding the students’ needs and progress.

  • Students: They are at the center of the education system and the primary beneficiaries. Their active engagement and willingness to learn are crucial for the success of the educational process.
  • Parents: Parents play a vital role in supporting their children’s education. They provide emotional support, encouragement and a conducive learning environment at home. They communicate with teachers to stay updated on their child’s progress and collaborate to address any learning challenges.
  • Teachers: Facilitators of learning, teachers are responsible for delivering knowledge, guiding students’ growth and creating a positive and engaging classroom environment.
  • Community: The community plays a crucial role in supporting education. Local businesses and organizations can serve as sponsors, providing funding for school programs, scholarships or resources like books and technology. They can also offer internships, career guidance and support extracurricular activities.
  • Parent-Teacher Association (PTA) & Parent-Teacher Organization (PTO): Formed by parents and teachers to work together, these organizations help in enhancing the educational experience. They organize events, fundraisers and workshops, promoting communication and collaboration between parents and educators.

Overall, the collaboration between students, teachers, parents, the community and various stakeholders creates a holistic and supportive educational ecosystem, fostering the growth and success of students in their academic journey and beyond.

One more tip (from UEA)

Set aside time for studying every night. Discuss with your child what time of day would work best. Right after school? Just before dinner? Before bedtime? Adjust the schedule as needed to accommodate extracurricular activities. If your child attends an after-school program, find out if students will be expected to do homework there. If your child completes homework assignments away from home, plan to review the work together every night. If there is no homework assignment, have the child use study time for reading or reviewing problem areas.

And don’t forget – whether it’s a bedroom desk or the kitchen table, every child needs a regular place to study and complete homework. This area should be well lit and equipped with school supplies like paper, pencils and a dictionary.

Parents and Teachers Building the Ultimate Classroom

Teaching and learning shouldn’t only occur in a classroom. The reality is that students learn better when everyone (parents, teachers and even the community) partners together to build a learning environment. Everyone needs to work together and be held accountable for a student’s success.

Parent engagement is central to education. They are the ones who will continue teaching their children long after they’re out of class. – Nitzah Santiago-McRae, Aspiring Educator (NEA)

Strong partnerships between teachers, parents and community members, are among the greatest needs in most public education systems. When parents are willing to help teachers both inside the classroom and outside, everyone has a better chance at succeeding. Parents need to be willing to help continue classroom education in their homes and other places. When students continually set their minds to learning, not only are they more likely to succeed, but they are also more likely to thrive in life.

PTAs are built specifically for this purpose. They work together with everyone in the education process to keep things running smoothly. Everyone has a role to play in supporting learning in the classroom and beyond. When appropriate, invite parents and community partners to advocate for educators with decision makers. Remind the public that you are fighting for things that impact children and educators.

Parents, make time to meet and get to know your child’s teachers. Let the teachers know that you appreciate feedback on your child’s progress – both positive and negative – and that you will follow through at home. Alert teachers to medical or other problems that may affect your child’s ability to learn. Make a point of meeting the principal, school secretary, bus driver, cafeteria staff and others who work at the school. The better you know the school and how it operates, the more likely your child will be to have a productive and positive school experience.

Identification in Education: Photo ID and Lanyard Best Uses

Name tags, lanyards and other identification will help in any educational setting. We have every solution you need, from quick adhesive badges for volunteers to the always classy photo ID. Schools frequently use name tags to identify teachers, lanyards to support school spirit and badge holders for PTA events.

Giving teachers and other staff photo identification enhances your school’s safety. Use them with matching lanyards to provide easy visual identification for those who belong within the school. This also makes it easier to quickly identify any outsiders that may come into the school, including volunteers and parents.

Most schools require that teachers and staff wear identification while on campus. Not only do these name tags provide quick identification for teachers and other staff, but they also provide a way to allow people into the building securely. Adding photos to name tags makes it super easy for school administration to quickly know who belongs and who doesn’t. It also helps students find their teachers and other staff who can help them in their learning.

These two products go together so well that it just makes sense to get lanyards when you order photo ID badges for your teachers. Adding photos, names, titles and even grade levels is important. And pairing them with lanyards is even better. No matter a staff member’s position, matching lanyards and photo ID badges are the perfect way to keep everyone identified. Not only does photo identification help increase your security measures, but upgrading with a lanyard ensures instant access to those badges.

Photo ID Badge with a parent or teacher picture, name and title.

Photo ID Badges

One of the most important features of a photo ID badge is the security it offers. Providing employees with a picture and a name and title makes sure that the proper people are entering and exiting your building. Quickly and easily identify someone with photos and provide security in the workplace. Fully customize each badge by selecting the orientation and fastener (deluxe magnet, pin or a variety of other fasteners, including punched slots.

Custom printed lanyard for teachers and students.

Custom Lanyards

Choose from various styles, colors and options that will best suit your lanyard needs. From full color printing to simple cords, we have a lanyard that will fit your style and you can customize most of them to match school colors and add logos or mascots. And don’t limit yourself to thinking they are only for identification. These colorful lanyards will help to promote school spirit for students. They also provide easy access to key cards all at the same time.

Getting Involved

Education involves more than just the student. Everyone can play essential roles in supporting the learning environment. The start of a new school year can be the beginning of a journey toward success. Especially when parents, students and teachers work together.

A teacher wearing a custom printed lanyard visiting with a parent volunteer wearing an ID badge.

When students and staff wear name tags, it becomes easier for them to start up conversations and build connections. Name tags act as quick and friendly introductions, and they break down any barriers that occur when new people meet. This creates a warmer and more inclusive atmosphere. By seeing each other’s names, everyone at school can address each other personally. This simple act will create better social interactions and help to promote a sense of belonging among scholars.

Brand Identity: What It Is and Why You Should Care

Brand identity is a core part of your organization’s marketing. This includes what you do, how you market yourself and how consumers perceive you and your brand. Brand identity works to build awareness, loyalty and desire. It helps shape your target audience’s perception. Does this sound like marketing buzzwords that are just hype? They’re not. Brand identity has been proven to make a difference in sales and customer retention.

logo name tag branding brand identity
Retail Worker Wearing Name Tag

Your Target Audience

When you think about your favorite brands, you probably don’t think about their customers. But that’s who the target audience is: those who buy from you and use your product.

And if there’s one thing that’s true about branding, it matters more than ever. In this age of social media and mobile devices, your customers are easily distracted—they can switch games or apps in seconds. They’ll go somewhere else if they’re not getting what they want from you. So businesses must develop a strong brand identity so customers know what to expect when they come to your product or service.

One way of doing this is by defining your target audience. Who are your customers? Why do they buy from you? What do they like about the product or service? Then, how can you ensure everything stays well presented so those customers keep returning?

By answering these questions and working with an expert on how best to craft a compelling brand identity strategy, businesses will be able to create a clear picture of who their customers are, what they want out of their experience with your business (and vice versa) and how best to deliver on those expectations to keep them coming back again.

Your Purpose and Values

A brand’s purpose is the reason it exists. It motivates the company and its employees to do what they do. For example, suppose a brand has a clear, compelling purpose that inspires its customers and those who work for it. In that case, the company will be able to build a reliable reputation for quality and integrity.

The best way to ensure that your brand remains consistent in its messaging is to establish what exactly you’re trying to accomplish with your business. What does your company stand for? What kind of value do you want your products and services to offer? And, what do you want people who buy from you or work for you to feel when they use your product or service?

Once you have a clear idea of what your brand stands for, it’s time to define its purpose and the specific ways you will accomplish it. This includes determining what value your company wants to offer and how you plan to deliver it. You should also think about how your brand can become more than just a business but an integral part of the lives of those who use it. If you’re selling something that people will use daily, ask yourself: How can I make my product or service improve the quality of their lives? What do I want them to feel like when they use this item? What kind of emotions do we want people to associate with our brand?

Visual Elements

The visual elements of your brand identity are a vital part of what makes your company unique.

Visual elements include:

• Your logo is an essential part of your company’s identity and should be something that customers and other stakeholders can easily remember.

logo badge ribbon branding brand identity
Badge Ribbons
  • The colors you use in your marketing materials. These should help reinforce the brand’s tone and message but also help it stand out from other brands in its industry.
  • The fonts used in marketing materials should be easy to read and reinforce the text’s tone.
  • Graphics that accompany text or images on your website, social media channels, etc., including icons or illustrations that convey a particular meaning or message related to your business.

A strong brand identity is an essential element of success for any small business. It defines a company’s personality and customer perception, leading to greater odds of customer loyalty, brand recognition and a sense of trust between the company and its customer base. This can lead to better customer retention and increased revenues. Moreover, having a strong brand identity will help any small business achieve more significant growth and long term viability, offering the best chance to succeed in a highly competitive market environment.

Bring your organization’s logo to life with name tags, name plates and lanyards.

UV color logo name tag for company branding
Name Tags
logo name plate branding brand identity
Name Plates
logo lanyard branding brand identity
Lanyards

How to Help Employees Feel Safe Wearing Name Tags

Achieve your company’s potential with employee safety and quality name tags.

Name tags are essential to your company’s success. Having your employees wear name tags leads to better communication, quality performance and overall growth. However, some employees think wearing a name tag is a risk to their safety. If you want your company to achieve its potential, you must help employees feel safe wearing your company’s name tags. By resolving their concerns, you will have a team of loyal employees to help you grow your business.

Two restaurant employees wearing name tags with first names only, which is meant to help employees feel safe wearing name tags.

Why You Want to Use Name Tags

Employee identification improves multiple aspects of your business simultaneously. Here are just a few examples.

Customer Service

metal name tags used for customer service in a food service business

Name tags help employees provide excellent customer service. Acting as icebreakers, they encourage communication between your customers and employees. After all, a name tag is essentially an unspoken introduction. When employees introduce themselves by wearing a name tag, customers feel welcome in your office or store. Name tags also permit customers to approach employees with a question or problem. As customers interact with your employees, your team gains valuable insight into what customers need and how to help them.

Branding

Your brand distinguishes you from your competitors. The more customers see it, the stronger your brand becomes. Take advantage of company name tags by customizing them with your business logo. With a logo on each employee’s name tag, your brand becomes visible throughout the entire office or store.

Productivity

Employees work best together when they know each other’s names. Instead of trying to remember who so-and-so is, they can focus on company projects and ask each other for help. Being on first-name terms also creates a friendly, supportive work culture that reduces stress levels and increases job satisfaction. If you want your team to work at maximum capacity, give them name tags to help them remember who their colleagues are.

Why Employees May Worry About Name Tags

Some employees do not like to wear name tags because they think it puts them at risk of identity theft. Unfortunately, in this digital age, it is easy to find someone’s social media accounts and other information just by knowing their name and where they work. Scammers can also contact human resources and ask for an employee’s information. No matter how people may try to steal your employee’s identity, the consequences can be devastating. If someone steals your employee’s identity, they can end up in a severe financial crisis. Such damage can take months, if not years, to recover from.

Employees may not want to wear name tags because they are afraid of being harassed. Name tags allow customers, co-workers and vendors to ask for them by name. And some of your employees may have experienced workplace harassment when customers come to the store and ask for them specifically. If this is the case, your employees are more likely to object to wearing a name tag.

Resolve Your Employees’ Safety Concerns

As an employer, it is best to resolve your employees’ safety concerns about wearing name tags. When employees feel safe at work, they are happier, more loyal and more productive. In addition, they experience lower stress levels and take risks to come up with creative solutions. If you want your employees to do their best, you must make them feel safe wearing name tags.

An employee goes over paperwork with a client. He is wearing a name tag because his employer knows how to help employees feel safe wearing a name tag.

There is a direct correlation between happy employees and happy customers. When employees interact with customers, their attitude sets the tone for the customer’s experience. If employees are happy, customers will enjoy doing business with your company.

You don’t just want to make your employees feel safe; you want to keep them safe too. Unfortunately, if your employees’ fears are realized and they have their identity stolen, you could be held liable. To prevent your company from getting into legal trouble, ensure you communicate with every employee about how to protect themselves from identity theft and other fraudulent activity.

With so much to gain from using name tags, making your employees feel safe wearing them is worth every effort. You will not only have better customer service and higher productivity but happy employees as well.

Increase Security Using Name Tags

Change how your employees view name tags by pointing out how identification keeps them safe. Once they see how name tags increase workplace security, they should feel better about wearing them. Here are a few ways name tags create a safe work environment.

Prevent Trespassing

Name tags help staff members and security personnel identify if someone is allowed in the facility. All they have to do is look and see if the person is wearing a company name tag. Because your employees are used to seeing their co-workers wear name tags, it will only take them a second to notice if one is missing. Their quick response to any unusual activity will keep everyone in your workplace safe.

Know Who Visitors Are

Pro Tip: To make visitor IDs most effective, use the visitor’s first and last name on their badge.

Visitor ID badges protect employees in multiple ways. They let your team know if visitors are in a restricted area and allow your team to identify visitors by name. If an employee is harassed or suspects a visitor of inappropriate activity, they can report it.

Badges help your employees identify vendors and people who visit your facility regularly. They are the visitors who will become the most familiar with your workplace and your employees’ routines. By creating photo IDs for these regular visitors, your team knows who they are and can quickly report safety issues.

Give Your Support

Whether or not your employees feel safe wearing company name tags depends on how you react to their concerns. First, show them you have their backs by providing the emotional support and assurance they need. You can also put training sessions and practices in place to reassure your employees that they are in good hands.

Listen with Empathy

When employees tell you they are worried about wearing name tags, put yourself in their shoes. Let them know you understand their anxiousness and want to make them feel safe. By validating their concerns, you gain your employees’ trust and put their minds at ease. Knowing you have their best interests at heart, they will continue to devote their time and talents to your company.

Set a Good Example

A great way to assure your employees that it is safe to wear a name tag is to wear one yourself. Confidently share your name and title with everyone coming into your facility. Make sure managers and supervisors also wear identification throughout their workday. By having company leaders show they are comfortable telling strangers their names, your employees will become comfortable with it as well.

Empower Your Team

Support your employees by giving them the knowledge they need to combat any identity theft they may experience. Educate them on recognizing identity theft, what to do if it happens and ways to minimize the financial damage. Employees will worry less about identity theft if they know more about handling it. Once they are confident they can handle problems and understand the advantages, they will gladly wear their name tags.

Take Precautions To Help Employees Feel Safe

Wearing name tags is unlikely to put your employees in harm’s way. However, it is wise to take precautions to help your employees feel safe. Do your part to keep employees safe, and they will put their name tags on without complaint.

First Names Only

A 0.75 x 2.75 inch metal name tag with a first name and initial for a last name to help employees feel safe wearing name tags.

One easy way to help employees feel comfortable wearing name tags is to use first names only. While you are at it, go one step further and give employees the option to use a nickname for extra protection. Using first names or nicknames helps prevent identity theft and creates a casual, relaxed environment that your employees will appreciate. If you end up with two employees with the same first name, the solution is simple: add an initial for their last name. You will still protect your employees’ identities while eliminating confusion.

Name Tag Accountability

Require each team member to turn in their name tag before their last day of employment, preventing them from posing as a current employee and getting access to unauthorized areas. And by taking such safety measures, you make the rest of your staff feel safe at work.

Increase Security

Another way to help employees feel safe is to ensure your building is secure. Hire security personnel, set up cameras and use alarms to prevent trespassing. Keeping the building under surveillance helps to keep employees from worrying about who is seeing their name tags. If they suspect someone is a threat, they know security guards and other resources are available to protect them.

Prevent and Eliminate Harassment

Talking openly about your company’s anti-harassment policies is a great way to make your employees feel safe. Such transparency shows that you stand by your policies and are not afraid to have your employees hold you accountable.

Review Company Policies: Help your employees feel safe by ensuring they are familiar with your anti-harassment policies. Ask managers to review these policies with their team, so everyone knows what they are. Communicating your company’s stance on harassment will make your employees feel safe and help them recognize harassment when they see it.

Reporting Process: To protect your employees from workplace harassment, you must have a transparent, effective reporting process. Once you have one, train each employee on how to use it. Cover various scenarios in your training, including what to do if a customer or vendor continually asks for a team member by name. Knowing how to respond to such situations will reduce your employees’ concerns about wearing name tags.

Enforce Consequences: When a customer or employee is guilty of harassment, follow through with the consequences you outlined in your company policies. Doing so will make it clear to your team that such behavior will not be tolerated. In addition, as you show that your company has zero tolerance for such behavior, your employees will have no problem sharing their names with strangers.

Supportive Work Culture: Sometimes workplace harassment is not reported because some people don’t like getting others into trouble. You can eliminate this issue by asking your employees to stand up for each other. For example, teach them what to do when they see someone harassing a team member. And teach them how to respond when the same customer frequently comes and asks for a specific employee. By encouraging your team to watch out for each other, you create a positive work culture where employees feel safe.

Secure Your Company’s Future

Give your company the best chance at success by making your employees feel that it is safe to wear name tags. Your employees will work productively, knowing their identity and well-being is in good hands. As they interact with customers, your employees’ positive moods will make customers feel welcomed and appreciated. Improved customer service and better work performance are only a part of what you gain from having employees wear name tags; you will also enjoy greater brand recognition and ensure your company’s longevity. If you face other concerns besides identity theft and workplace harassment, know you have name tag experts who are always here to help.

See our complete line of identification products, including name tags on our website: www.nametag.com. Our customer service representatives process each order quickly and stay in touch during the entire process in case you have questions.

Teacher Wellness and Avoiding Burnout

Teachers are the most vital part of any educational system. So, there is no doubt that teachers are of great importance to student success. Without them, students can’t learn, and every system would fall apart. So making sure that teacher wellness is maintained should be central to every school’s operation.

A recent study showed that 77% of teachers said that “poor teacher mental health is having a detrimental impact on pupils’ progress. An overwhelming number of respondents, 94%, said that their energy levels in the classroom drop during periods of poor mental health, and 90% said that their teaching is less creative during these times. Many of the mental health issues were caused by excessive workload and constant work scrutiny.”

“The survey also revealed that a significant number of teachers, 81%, said poor mental health has a negative impact on the quality of their relationships with learners. The same percentage said it affected their behavior management skills, with teachers citing ‘lower levels of tolerance,’ ‘focusing on the negative’ and being ‘quick to anger.’”

Teacher Wellness and Avoiding Burnout

So, we can see that teachers find it hard to communicate and educate students effectively when they feel drained. As with any job, mental wellness is important. Without a little focus on how a teacher is feeling, they can often face burnout or need to miss too many teaching days. Because of this stress, teachers are looking for ways to keep themselves going and continue helping their students.

So, why is teaching stressful?

From behavior problems to mandatory testing procedures, teachers don’t have a lot of time to influence students appropriately, let alone focus on their wellness. As such, teachers often face overlooked mental health issues and end up finding it hard to continue in their chosen career. Research has discovered that over a third of education professionals are expected to leave their job by the end of the year.

There is no question that teachers are crucial for student success. Most teachers and educators know the rewards that come from seeing classroom learning and student achievements. However, teaching is proven to be one of the most stressful and demanding occupations. Unwatched teacher wellness can turn into teacher strikes, shortages and high turnover rates. Research shows that up to 46% of teachers report high stress affects their daily life. This stress contributes to lower teaching performance and poor health.

One of the main reasons for teachers leaving the profession is the workload they are required to carry. Burnout often happens when a teacher doesn’t get a break from the complexity of their job. From exhaustion to feeling inadequate, this burnout is happening far too often. Teacher wellness needs to start becoming a priority for many educational systems. 

So, what can teachers and administrators do to make sure good mental health becomes a priority?

Most companies will agree that a happy and healthy employee is one who can do their job and do it well. So, why not take a day to yourself every once in a while. It’s okay to take a mental wellness day. It will make it so that when you are at work, you are putting your best foot forward. And, that isn’t just for business, teachers need this advice too.

And, if larger corporations put in the effort to make sure their employees are finding balance, why not do this for teachers too? From adding zero gravity chairs to a break room to scheduling alone time during a busy school day, teachers need to be aware of their mental health.

There are many remedies for teacher burnout. From taking a mental health day to seeking out therapy, every teacher should find a way to take the necessary daily breaks. After all, teacher wellness encourages school growth and student success. As this English teacher points out, she has four go-to tips to help her unwind and find a way to power through tough days.

A Few Tips from Captain Awesome

1. Get out when you can.

If your school lets you leave during your planning period, do it. Grade papers at a coffee shop. Take a walk. If those aren’t options, just go to the library to do your planning. Anywhere away from your classroom will work. Because if you’re in your classroom, you know what will happen? The teacher across the hall will come in, sit on your newly-Lysoled tables, and start in with, “I don’t know why I even bother with Joselin …” And by the time she’s done, you won’t know either. But you’ll be in a bad mood third period because you spent all of your planning time listening to her instead of making your copies.

2. Do nice stuff for students.

Four kids in my first period had birthdays last week. One of them is a girl who’s really struggling. Under the auspices of celebrating “class birthdays,” we brought in breakfast, organized gifts, and threw a lunchtime birthday dance party. And that was enough to keep me going for the rest of the week.

3. Localize your own whining.

This one is tricky, but it’s essential for the final tip, which is the most effective one. Pick one person to whom you will complain about work. That is the only person you can go to when you’re feeling stressed about the negative school environment.

4. Be a ray of freakin’ sunshine.

This is my favorite. Refuse to participate in negative talk, especially about kids. When your colleague comes in, flops into a seat, sighs heavily and groans, don’t commiserate. Make your response as over the top as you can.

daily affirmations to promote teacher wellness

EXPERT TIP:

Have daily affirmations that you repeat to yourself as needed, but at least once a day.

These are especially helpful when students are difficult or you’re having a rough day.

We have all seen the studies that give findings that teaching is one of the most stressful occupations. However, these studies also find that helping teachers with classroom organization and individual needs will minimize the effect this stress causes. By supporting this type of communication, teachers find that their input can become invaluable. 

And, by being able to give input and have an effect on what is taught in their school, teacher wellness becomes better. There will be fewer teacher sick days, and students will feel that their teachers can care about their success.

However, it is important to remember that not all teachers experience stress equally or for the same reasons. Nor will they respond the same to solutions proposed by their administrators. So make sure there are multiple game plans to help teacher wellness on individual levels. Whether it’s donuts in the break room for the weekly boost of sugar or a simple sit down one-on-one with a colleague, every teacher should feel that their wellness begins with the administration.

Teacher Wellness Solutions

Finding workshops and other programs for teachers is a great way to help reduce the stress put on teachers. Giving them an outlet to learn how to cope with day to day struggles will help every teacher’s well being. And by providing these opportunities, teachers are able to address their stress before it becomes overwhelming. 

Cognitive behavioral therapy can help teachers in a one-on-one setting. This therapy educates individuals to observe their mood changes and how they affect daily interactions. By avoiding triggers, teachers can focus on student achievements and development. 

Another solution for supporting teacher wellness is meditation. Give the teachers in your school a method to cope by providing a space for them to de-stress. Use those zero gravity chairs or relaxing music in a safe place so that teachers can unwind for negativity or other triggers they may experience throughout the school day.

Making Teacher Wellness a Priority at the Three Village School District

Rich Glasheen, a math teacher at Ward Melville High School on Long Island, New York, usually spends around 10 to 15 minutes, sitting in the zero-gravity chair, maybe drinking a cup of tea and reading while listening to calming music.

Special education teacher Katherine Jimenez is also partial to the zero-gravity chair, but she relaxes to the ambient sounds and images emanating from the 65-inch flat-screen television bolted to the wall. Alyssa Ward, who works in Ward Melville’s attendance office, likes to spend a little time in the oversized massage chair. Speech pathologist Kathryn Fenigstein found a recent “lunch and learn” session with a nutritionist particularly helpful.

Zero-gravity chairs, soothing music, aroma diffusers, yoga, visiting nutritionists. You might ask what kind of staff room is this?

Actually, it’s not any kind of staff room. This is “WellVille,” a wellness center designed for staff in the Three Village School District. Part of the district’s wellness program, WellVille is a reconfigured classroom inside Ward Melville High School. It’s open to all staff to help them de-stress and then walk back to their classrooms feeling rejuvenated.

“WellVille not only allows us to clear our mind from our daily challenges,” explains Jimenez. “It re-charges us with positive energy that we bring back to our students. I have become a much better teacher as a result, and I see how my students have benefited as well.”

District Superintendent Cheryl Pedisich didn’t hesitate to sign off on the project.

“We acknowledge the important correlation between wellness and job effectiveness and satisfaction,” Pedisich explains. “Providing the opportunity to decompress and participate in wellness activities and workshops is not only healthy but rejuvenating. Ultimately, our students benefit from educators who are happy, supported, and devoted to their profession.”

Finding Balance without Burnout

Most teachers, at some point, will experience burnout and worry about their wellness. But, that doesn’t mean burnout needs to define how teachers cope from day to day. There are many things they can do to make sure that their burnout is short lived. Using the above methods and techniques will help any teacher focus on their wellness goals.

From eating healthier to getting a good breath of fresh air twice a day, teacher wellness is important. After all, students are our future, and teachers are the ones making the most significant impact. So, they need to stay at the top of their game. They need to find that coveted balance between work and social life. And, they need to find internal zen that will help them remain confident in their abilities to teach.

So, take that teacher wellness day, and don’t feel bad about it. You work hard and you deserve the break. And, most importantly, those around you (especially students) will thank you for focusing on you so that you can focus more on them. Be proud of your talents and career and take a step forward by focusing on your wellness today.


Brand Identity and Building Your Business

From Nike to Coke and every company in between, what makes them tick is their brand identity. Marty Neumeier, Director of CEO Branding for Liquid Agency, defines brand identity as “the outward expression of a brand, including its trademark, name, communications and visual appearance.” So, what is your company’s brand identity? Simply put, it’s your reputation!

A brand is essential to anyone who wants to stand out from those around them. Remember that your brand identity is defined by your customer’s overall perception of your business (reputation). Make your branding unique enough that your competition doesn’t stand a chance. Jeff Bezos, the founder of Amazon, said, “Your brand is what other people say about you when you’re not in the room.”

Brand Identity and Building Your Business

Branding is the most important part of your business, whether it be large or small. Building a strong brand helps your company not only be financially stable but memorable. And, by being memorable, your brand will draw in more customers just by word of mouth. Your brand becomes your promise of service or high-quality goods to your customers. It is derived from who you are, who you want to be and who people perceive you to be.

So, now that we established your brand, how do you get the brand identity that you want? And, how do you maintain that identity? Follow these simple rules to get the most out of your branding and keep customers interested in what you are offering.

Consistency is Key

When designing your logo and text, keep it consistent so that your brand stands out from your competition. And, when reusing this logo, the colors should always remain uniform. Choose colors and fonts that represent your company’s goals and make sure to keep them emotionally available to your customers. Don’t choose red (signifying power or confidence) when you need a calming, inviting color (blue) to represent your company. Your logo and standards are what give your brand its uniqueness.

The same goes for any font used in your branding. Some fonts may be too busy for your branding message, while other fonts are too bland for making you stand out. Take Coca-Cola, for example. Their ribbon-like font lets their customer know that their product is intended for fun and whimsy. Maybe your service or product is a bit more serious, so make sure to use a font that accurately represents your brand identity.

Once you establish your brand identity, don’t change it. Let your customers soak in this identity so that they become used to it and learn to embrace it. This identity will keep your business going, so you don’t want to risk inconsistencies. Remain consistent so that your brand will stand the test of time.

Think about this: everyone knows the Nike tagline, “Just Do It.” And their mission statement is just as important, “To bring inspiration and innovation to every athlete in the world.” With these two objectives always at hand, and their logo ready to go in their pocket, Nike literally rules the world in their business endeavors. And, by using the ideas Nike has used, you can figure out how to accomplish success for your brand.

Branding is more than a well-designed logo or a perfectly placed ad; you need to do more.

Your brand identity is more than your logo. While your logo helps your clientele know who you are, your identity goes so much farther than color or font. A brand identity is a visual, emotional and intellectual representation of your business goals and standards. Coca-Cola knew what they were doing when they started marketing its product. From their highly recognizable red to the swoop of their font, they are a company that understands brand identity. Likewise, your logo and identity should convey everything your business stands for. 

Ultimately, your brand identity should be an accurate representation of what your company is about, and what you hope to achieve with it. Business branding is something that takes time but should be considered a crucial first step in launching your company. After your branding materials are in place, you can look back on these resources for years to come to ensure you’re always staying true to your mission.

Every detail matters, no matter how small it is. The branding process takes time and can be delicate. But, it is crucial to take it in stride. After all, you want a business that will thrive in your chosen market. You need to communicate to consumers what your brand wants and needs and, most importantly, how it can benefit them. Don’t get discouraged because developing your brand identity is taking a long time. It can take years of tweaking and adapting. And remember that not even multi-billion dollar companies get it right every time.

Brand Identity and Building Your Business

Know Your Competition’s Brand Identity

Research competitor brands within your industry. You should never imitate exactly what the big brands are doing in your industry. But, you should be aware of what they do well (or where they fail). The goal is to differentiate from the competition. Convince a customer to purchase from you over them!

We’re always thinking about how to make a brand stand out from what’s out there already. Don’t skip this step in the brand building process. Research your main competitors or benchmark brands. For instance, study how well they have gone about building a brand name. For a brand name to be effective, it needs to be easy for consumers to recognize and remember.

Your company’s identity is what makes you instantly known to consumers. This branding is what will help them to associate your business with your product or service. And when it comes to the time that they need what you offer or sell, they will remember your company because of your brand identity. It will help build your customer loyalty as well as your brand awareness. 

So, make your brand identity your most effective marketing tool. But keep in mind that this branding process will never stop. It continues only as long as you make it keep working for your company. Check in on your branding practices continually to ensure that they are working appropriately. And don’t forget to integrate branding into everything you do for your company. 

Start with the Correct Tools

Laser engraved name tags and name plates

Name tags and name badges provide necessary company branding. This branding is vital for all of your marketing needs. It distinguishes you from your competition and helps others to recognize your quality more readily. By using logos on name tags, you create a focus to help drive your business. But, don’t limit yourself to just your name tags. Don’t forget that signage and other identification products are there to help advertise your brand. From custom lanyards to award plaques and everything in between, get it personalized with your logo! And then start spreading the word.

The key is to remember that your logo represents your brand’s commitment to providing the best service or product to your consumers. Communicating your brand can be as easy as wearing a name tag. And using your logo on every name tag you use for your company will help to convey your brand identity. But it also takes effort to remember putting on that name tag. So, the next time you consider not wearing your name tag to work or any other work related event, reevaluate that decision.

After all, your name tag is basically a walking billboard for your company logo. No matter where your customer is, they should be able to see your branding. Your branding needs to be visible and reflected in everything that your consumers can see and hear. If a customer walks into your store or office, your logo and brand identity should be on display for them to see. Integrate your brand into every aspect of your business. Branding should not only be in your physical environment, but it should also reflect in your business and personal interactions.

Tangible Items

  • Business Cards
  • Advertisements
  • Packaging and Product Needs (custom ribbons are a great resource)
  • All Printed Materials

Digital Platforms

  • Social Media
  • Online Videos and Images
  • Websites
  • Google Ads

Business Associations

  • Greetings and Dealings with Clients
  • Customer Thank Yous
  • Welcome Signs
  • Corporate Gifting

Creating a Brand Image that Sets You Apart

Your brand image reflects your business vision, which, in many ways, embodies your mindset as a business owner. Jay Abraham’s Strategy of Preeminence lays the foundation for mastering your mindset to distinguish your company from the rest. This strategy entails creating a culture of respect for your team, customers and partners. To create a culture of preeminence, make allies everywhere you go so that the message is clear: “I’m here to serve you and meet your needs.”

You’re here to add real value to your customers’ lives. To create this type of relationship dynamic, show empathy to everyone you interact with, and strive to understand what they really need. With this understanding, you’re able to create meaningful relationships based on trust and respect, which weaves you into the fabric of your target market.

From networking to marketing strategies, your brand identity should come first. You should always add a personal touch to everything your business does. Make sure that every consumer feels as if they are your only VIP customer. And don’t forget to say thank you for their business. A little gratitude goes a long way, especially in business dealings.

Why is brand identity so important?

Having a brand identity doesn’t just make your product more memorable; it makes your brand more authoritative in the marketplace. A brand that establishes a face, and maintains that face consistently over time, develops credibility among its competitors and trust among its customers. When you create an identity for your brand, you’re giving it something to stand for. That, in turn, gives your company a purpose.

Your brand represents everything your business does. No matter the situation, your logo is out there for the world to see. So, make sure that your presentation of your values, standards and goals is in line with your branding strategies. Because, if it isn’t, your brand identity may become something you don’t want. After all, this identity is how the world will see your business.

Why Every Work Environment Needs Name Plates

Name plates are commonly seen around nearly every work environment, and here is why. From wall hangers to desk wedges, name plates have become an almost essential piece to any work environment. And, with so many types available, it is easy to add a professional and personal touch to any working space.

Classic, logo, reusable and other name plates from Coller Industries to use in any work environment.

When appropriately displayed, name plates are practically a compass in any work environment. Used on a desk, they provide names for colleagues and guests. Place them on a receptionist table, and they can be used for giving instructions or directions to clients and visitors. Or, use them throughout your office or store to create a flow from each department into another.

The flow they create into every department helps so that when newcomers or guests enter the office, they will know where they need to be. Finding directions to rooms and people is no longer an issue when name plates are used properly.

Name plates are an integral part of any work environment no matter where you use them. Here are some ways to make sure that you are, one, purchasing the correct name plate for your needs and two, displaying them in the best way possible.

First, remember to create consistency in your work environment.

No matter how big your company is, using your brand is what makes you stand out. Your logo represents not only your company but also the overall commitment to your clients and customers. And, in the name tag world, using your logo consistently on all identification products helps to define and identify you.

From colors to logos, consistency matters. So, finding the right consistency with logos, colors and fonts helps to solidify your message. By defining what your brand identity is upfront, you help establish your company as an industry leader. We make it easy to keep your logo and text the same on all name tags and name plates. Using our available materials and colors will help achieve this task. After all, a company who ensures that their brand is well developed will retain and make future connections with their clients and consumers.

Adding a logo onto any name plate is an excellent way to maximize your brand recognition. And, finding that perfect name plate just got easier! Choose from a variety of materials to customize any name plate to match your work environment. Logos can be engraved or printed depending on the style you choose.

Next, think about who needs a name plate.

While name plates are often seen on desks and counters, do not underestimate their power of persuasion. From a corporate gift during the holiday season to expressing appreciation to a colleague for their help on a project, each name plate is unique. And, here is how: the name!

Everyone loves to hear and see their name. And, by displaying it on their desk or office door, they can see it every day. Make them feel special by using their name in meetings, during conferences or simply in daily greetings. Your personalization of your employees will translate into your business goals and deals and thus reflects into your work environment.

What is the significance of a name plate in a work environment?

An engraved logo name plate presented on a desk in a work environment.

As a name plate is the easiest place to display someone’s name and title, it becomes essential to any work environment. Most people find that having their title visible is necessary during their busy days. These name plates continuously remind someone of their status and help others see it as well. So, it is a perfect gift for anyone to help them understand what they mean to you. Name plates, in this sense, are the gift that keeps on giving. And, even if someone does not have a desk to stick that plate on, they are sure to find somewhere else to display it proudly.

There are many different professions that can use name plates. Teachers, receptionists, elected officials, lawyers, accountants and so many more professionals benefit from having a name plate. No matter where you put it, the door, a desk or even a bookshelf, every work environment will benefit from having visible name plates. So, do not underestimate the power of these identification tools.

Name plates are also a useful tool to improve many experiences within your company. From signage to room identification, help your customers easily navigate your business. Use them for employees who have an office. Or use them to identify different sections of a store. No matter how you need to use them in your office or store, they are sure to help you stand out from your competitors.

Some of the Top Uses for Name Plates

Display someone’s name and title on a desk, door or wall mounted name plate. Yes, it is that simple! Create desk and wall name plates for yourself, your managers, the CEO or your entire company. Add a personal touch to any work environment by displaying not only a logo but also a person’s name and title.

DIRECTIONS AND INSTRUCTIONS

Providing instructions or directions to visitors in any store or office is a must. Customize name plates with important instructions to meet any office need. Whether it is to point out a meeting room or a restroom, these directions are required in most work environments.

PRODUCT LABELS

Whether it is a restaurant or retail store, name plates are perfect for letting your customers know what exactly they are getting. Provide a clear label for your next buffet or end cap, and consumers are guaranteed to come back for more.

AWARDS

Executive desk blocks are perfect for showing just how much you appreciate someone. They also make an excellent award for any achievement. With a class of excellence above any other, these beautiful name plates are sure to show how much you care.

BRAND RECOGNITION

Adding a logo to a name plate is an inexpensive way to maximize brand recognition for both employee and company benefits. And they are a great way to create consistent branding throughout any office, building or store.

Corporate Gifts Worth a Wow

It’s easy to give perfect corporate gifts that everyone will enjoy.

Corporate gifting with an executive desk wedge is perfect for any work environment.

Showing appreciation with corporate gifts for your customers, clients and employees doesn’t have to be complicated. And, most importantly, it doesn’t have to be a mundane gift. We all have several promotional mugs, t-shirts and other items that we receive as thank you gifts. So, what makes you stand out from your competitors?

Deciding on a product to give can be a difficult choice. And at this time of year, it’s important to start thinking about those corporate gifts. Not only is gift-giving one of the best ways to improve office morale and grow and maintain your business, but it has become expected as a way to acknowledge a working relationship.

These make excellent corporate gifts. And this is one of the best ways to grow and maintain your business. Most companies agree that the fundamental reason for corporate gifting is to acknowledge relationships and improve personal connections.

Name Plates for Your Work Environment

Whether it is hanging a name plate from a cubicle wall or using an acrylic desk block for office signage, name plates prove over and over to be of significant use in any work environment. They provide a professional, yet affordable solution for every business for identification uses. And, no matter where they are displayed, they are sure to help your company stand out.

Our Name Plate Styles

Two examples of Classic Name Plates (using templates for the names).

Classic

Engraved names and titles are what these plates are all about. Start with your size and color, provide your name list and done!

Examples of logos being added using different processes.

Logo

With full color printing or simple engraving, your logo is guaranteed to stand out for everyone to see; then add text as needed.

A reusable name plate system: a wall mount, metal back plate with color logo, a printable insert and a Lexan slider.

Reusable

Blank or printed, the back plate to this reusable system looks great with your inserts. Then, slide the whole thing together.

Contemporary Name Plate showing the different layers.

Contemporary

Reusable and printable, how does it get any better than this? Each plate comes with an attachment choice for easy display.

A black and a clear Acrylic Desk Block.

Acrylic Desk Blocks

Modern and sleek, these acrylic name plates are perfect for a classy, sophisticated look on any desk or other flat surface.

An Executive Desk Wedge with a metal name plate engraved with a logo, full name and title.

Executive Desk Wedges

Get highly professional with one of these gorgeous wooden wedges. They look stunning on any CEO’s desk or even in a lobby.