Tag: networking

Unlocking the Power of Customization

Personalization is important as a business works to create a memorable presence. Whether it is a name tag, name plate, award plaque or ribbon roll, the customization on these items allows a business to showcase their brand identity and professionalism.

In today’s competitive market, business owners need to find ways that help them stand out. They need to leave a lasting impression on clients and customers. These products enhance brand recognition and help create stronger consumer relationships. A well thought out name tag or a carefully engraved plaque help to convey credibility. This helps customers trust and engage with a business more.

Name tags, name plates, award plaques and ribbon rolls all using customization to help show off business branding and personal use.

Customization will benefit any brand identity. By using these different products, a business can highlight its impact on customer retention and overall business growth. And, by understanding the advantages of personalization, every business owner will be able to make better decisions about how to enhance their brand visibility.

Name Tags

They are so much more than identifiers! Name tags are beneficial in improving customer interactions and helping employees build stronger connections. A well designed name tag creates a sense of professionalism and makes people more approachable. Customers are more likely to engage with employees wearing name tags. And, by displaying names and job titles clearly, name tags create a more personalized experience. Which leads to better customer service and increased trust in a business.

Name tags come in various materials, including plastic and metal, and offer many customization options that are guaranteed to suit different business needs. Customization choices include multiple colors and adding logos that will reinforce your brand identity. These details enhance the appeal of name tags. You can also add protective domes and colored frames to make your new name tags even more professional. They also contribute to a cohesive brand image that leaves a lasting impression on customers.

A variety of customized name tags with optional upgrades.

Customization Options

Logos: To help employees remember your company and keep a consistent look, add your logo to the name tag design.

Materials: For your new name tags, pick from sturdy metal, plastic, and more! Several of our material alternatives will finish your look, depending on your business needs.

Protective Domes: Adding a protective dome to your name tag enhances the name tag appearance and protects your investment. The unique epoxy doming provides protection from scratches and wear.

Frames: Give specific name tag sizes a distinctive frame to add a touch of sophistication. With this polished touch, you can raise your name tag game. It comes in a variety of colors.

Fasteners: Choose from a variety of fastener solutions to guarantee your employees’ comfort and ease. Classic pins, deluxe magnets (for a no damage solution) or clips for easy wear are all options.

Let’s talk your logo and identification: types, processes and files

Creating a positive influence with your brand means guaranteeing that your business’s services and products are consistent. From branding to color matching, name tags help symbolize your quality. So make sure you are adding your logo to identification products which reflect your commitment to quality.

We use several methods to add your logo to our name tags, name plates, ribbons and signs. Understanding these processes will help you decide which product best suits your business. It will also help you know where your logo placement should be.

Type 1) Full Color

When your logo has more than one color, it is considered full color. The colors may be light or dark, bright or pastel, in solid blocks or with gradients and blending. These logos are often seen on websites, company stationery, business cards and marketing materials.

Type 2) Single Color

A logo that has a single color can be engraved on any laser material. The material your choose for engraving will define the background color as well as the engraved color. It is also possible to print single color logos, which will allow your logo and the engraved text to be different colors.

Reversed: An all white logo can be a great option for printing on dark backgrounds. It creates a strong contrast, making it stand out on black, navy, dark brown, and other dark colored backgrounds. Additionally, all white logos are particularly suitable for laser engraving on dark materials.

Type 3) Metallic

Some logos, in order to maintain the proper brand representation, need to have a spark of metallic foil. This process helps to create uniqueness in a brand and image. Hot stamping is a method used to transfer foils to the plastic surface at high temperatures. Though the available colors for stamping are limited, the results can be stunning.

Impact on Customer Relationships

Customers often perceive a business as more professional and trustworthy when they see employees wearing name tags. Wearing a name tag can create a sense of belonging and professionalism. This small detail creates positive first impressions and builds customer confidence. And, they help make employees a lot more approachable.

As a result, your business will experience improved interactions and increased customer satisfaction and long term loyalty. By adding name tags to a uniform, you can enhance workplace morale and improve customer interactions. It can also help employees feel more connected to both the workplace and customers.

Name Plates

Help identify an employee’s work space with a customized name plate. This personalization helps contribute to a well organized professional setting. Displaying employee names and titles creates better communication. It also creates a welcoming environment for clients and visitors. Enhance your professionalism with a name plate for every desk and door!

Customize each name plate to meet your business needs. Choose from different materials, such as plastic or metal, and colors. Add your logo to further brand recognition. And, select a display for desks, doors or wall like desk stand and cubicle attachments. For a more professional look, choose a name plate option like Acrylic Blocks or Executive Desk Wedges. They provide an upgraded look to your workspace.

Examples of metal, plastic, acrylic and executive name plates with customization (logos and text).

Customization Options

Materials: Available in multiple materials, like plastic and acrylic, choose an option that matches your unique brand image. Every material can be customized to meet your needs.

Displaying: From double sided tape to metal desk holders, we guarantee you will find the display option that meets your needs.

Upgrades: Our Acrylic Blocks and Executive Desk Wedges offer a more sophisticated look. These options reflect company or personal status as well as professionalism.

Brand Refresh with Name Plates

Spruce up your office with new name plates for all of your employees! Name plates serve multiple functions in different places, from employee identification to the labeling of doors and stairways. For example, a name plate typically displays someone’s name and title when found in an office building. And these plates either sit on a desk or hang on a wall just outside an office.

Adding a logo to a name plate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistency throughout any office or building.

Impact on Professionalism

Name plates are important to creating a polished and orderly work environment. They show each employee’s roles and mark their workspace. This facilitates team collaboration and enhances communication. Workers who wear name plates demonstrate your professionalism and reaffirm your dedication to order and structure.

Personalizing name plates for your staff may make a lasting impact on customers and guests. These identifiers contribute to confidence and trust while communicating efficiency and order. Personalized name plates will improve your company by fostering a friendly atmosphere on a desk or an office door.

Award Plaques

Whether for employee milestones, leadership recognition or special accomplishments, a personalized award plaque adds a touch of professionalism to any celebration. Recognize outstanding performance in a meaningful way and create a culture of appreciation. Acknowledging hard work with plaques will encourage employee achievements and encourage continued excellence.

A creative award plaque serves as a lasting symbol of recognition, which reinforces the value of dedication and success. Choose from different materials, sizes and customized engraving to help you create the perfect award. These elements help you to design a plaque that reflects the significance of any achievement. Personalize each plaque for an individual’s success.

Four different award plaque styles, personalized with names and accolades.

Customization Options

Materials: Choose from different materials and styles and create an award plaque that reflects the significance of every achievement.

Sizes: Award plaques come in different sizes as well. This allows you to select something that is based on the level of achievement.

Engraving Options: Make every plaque personal with custom text, logos and graphics. Each plaque comes with an engraved plates that features your customization.

Thinking Outside the Box

One of the best things about customizing a unique gift plaque is that these can be given to nearly anyone in your life. From a favorite teacher to your grandpa, everyone is sure to enjoy this thoughtful gift. Just remember that your message should fit the recipient.

Oh, and another wonderful thing about a gift plaque is that you can give it to both men and women! Add your sweetheart’s favorite saying or your mom’s loving words to a suitable graphic. Now you have the perfect gift for everyone in your life.

Impact on Company Culture

When employees feel valued for their contributions, they become more engaged and driven. So, by recognizing your employees with award plaques, you help to create a workplace where they feel valued. Boost morale and reinforce positive work by customizing award plaques for every achievement.

Create a lasting impact on your business all while increasing employee retention by customizing award plaques. These plaques help create meaningful interactions and recognition. So, build team loyalty, improve workplace culture and enhance your employee productivity, all with customized plaques.

Ribbon Rolls

Customers are more likely to remember your brand when you make a great first impression. One way to do this is to enhance your customer’s unboxing experience. So, add a unique touch to your product packaging with customized ribbons. Adding personalized ribbons makes your products feel more exclusive, and the customizations will help secure your brand identity.

Choose from various ribbon materials and colors to find the perfect match for your brand strategy. Customizations such as different imprint colors, logos, and personalized messages will be provided. This way, you can make sure that each ribbon is unique and aligned with your company’s needs. Using these creative ribbons will enhance your business appeal while creating a professional and refined look.

A customized grosgrain ribbon roll featuring a logo and company name wrapped around a gift box.

Customization Options

Materials and Colors: Ribbon rolls are available in satin, grosgrain, organza and more. Every material offers a distinct texture and appearance.

Imprint Colors: Choose from a wide range of imprint colors that vary for each material to match your brand’s color scheme.

Widths: Select a width for your ribbon roll based on the size of your product and the desired impact.

Logos and Messages: Adding a logo or company message to your ribbon roll will enhance your brand’s visibility to create a cohesive look for your packaging.

Branding with Custom Ribbons – A Marketing Must!

Branding, from recognition to awareness, is the best way your business will grow while increasing your customer base. Therefore, making your products or services synonymous with your company is pertinent as you strive to reach your business goals. That way, customers think of your company when they need your product.

So, how can custom ribbons give immediate benefits and add to your brand? Ribbons adapt well, and they are trendy. From fairs and festivals to holidays and parties, your logo will look great on any ribbon. And these ribbons, as you present them or pass them out, will garner brand recognition and company awareness.

Using colors and text to customize your ribbon choice will help boost your brand recognition. But, make sure these choices adhere to any established brand voice your company has already. Personalized ribbons are guaranteed to welcome customers, old and new. And they will help enhance the customer experience.

Impact on Product Packaging

Personalized ribbon rolls add flair and professionalism to product packaging, improving overall presentation. When customers open beautifully packed goods, they can feel valued and appreciated. This attention to detail can have a long lasting effect by setting your business apart from competitors. It reinforces your choice of quality and care.

Good packaging can boost customer satisfaction and brand loyalty. Customers who associate your brand with thoughtful packaging are more likely to recommend your business to others and make more purchases from you. Custom ribbons with distinctive accents, such as logos or company messaging, improve brand recognition and project a more polished, professional image.

Are you ready to unlock this customization power?

Whether you want to improve customer interactions with name tags, enhance your workspace with name plates, recognize achievements with award plaques or improve your product packaging with ribbon rolls, customization can take your business to the next level. Explore our full range of customization options and make your brand efforts unforgettable.

Name Tags

Name Plates

Custom Plaques

Ribbon Rolls

Reconnecting: The Power of Face to Face

Think about it. When you meet someone in person, you share energy, emotions and a sense of presence. There is something special about looking someone in the eye, reading their body language and feeling the vibe of reconnecting. In a world where digital communication often feels impersonal, face to face interactions offer a refreshing change.

Reconnecting has become more than just a buzzword. It’s a lifeline, a way to build bridges between individuals and communities. It’s about creating relationships that lead to success and collaboration. Face to face interactions create of a sense of belonging. Learn how name tags enhance these crucial connections and how we all benefit from creating meaningful experiences.

A small group of coworkers reconnecting in an office setting, working together to complete a project.

Strengthen your team with name tags

You can enhance these personal connections with products like name tags, lanyards, and badge ribbons. Name tags are more than just labels; they are conversation starters. When you see someone’s name, it is easier to initiate a conversation. You can ask more informed questions or even share a laugh about a shared experience. This simple act of personalization can make all the difference.

So, why should you care about name tags? Because they create a welcoming atmosphere. They help everyone feel recognized and valued. When someone wears a name tag, they become a person with a story. This connection can lead to collaboration, innovation and a stronger sense of community.

Wearing a name tag is about building relationships that create better collaboration and trust.

Wearing a name tag is about building relationships that create better collaboration and trust. Identification (badges, ribbons, etc.) plays a significant role in this process. Name tags help individuals feel more connected to each other, creating an environment where everyone feels comfortable sharing ideas and feedback. Creating meaningful interactions is key to strengthening any team.

Consider using name tags that reflect your team’s personality to create meaningful interactions. Small details can make a significant impact, whether adding colorful designs, fun fonts or even adding a personal touch like a favorite quote. When team members feel like they can express themselves, they are more likely to engage with each other.

Reconnecting with badge ribbons

In addition to name tags, products like badge ribbons can enhance personal and business interactions. They can highlight achievements, roles or even fun quirks. Imagine a team member walking around with a ribbon that says “Coffee Connoisseur” or “Team Cheerleader.” It sparks conversations and helps everyone connect on a more personal level.

Badge ribbons can enhance personal and business interactions. They can highlight achievements, roles or even fun quirks.

Badge Ribbons are so much more than just a piece of satin ribbon used as a designation for an usher or sponsor. Yes, titles are important, but these ribbons are much more useful. Make custom ribbons with nearly any text and graphics. From full color to imprinted text, ribbons are guaranteed to make your life easier, especially when it comes to events.

Make your event the hype of the year with badge ribbons. Get the word out using badge ribbons with your event name, logo or other graphic. Leave them at grocery stores and libraries, and even hand them out in places near your chosen venue. The masses are sure to get excited to come to your event with such a fun advertisement.

Focus more on events and in person interactions. Start by prioritizing team building activities, networking events and conferences that encourage face to face reconnecting. Badge ribbons can add an exciting element to these events. They are a great way to break the ice and encourage conversations. For example, imagine a conference where attendees wear ribbons that say things like “First Time Attendee” or “Networking Ninja.”

Reconnecting at award ceremonies with plaques

Award ceremonies are a fantastic opportunity to reconnect and engage with your team. It is a chance to celebrate achievements and recognize hard work. As you present plaques to team members, you are reinforcing relationships. You are making it about building stronger connections.

Reconnecting with plaques can be about celebrating milestones. When someone receives an award, it is a moment of pride and a chance to acknowledge contributions. Coworkers and others will see the impact award recipients have had on the team. This recognition strengthens bonds and encourages others to strive for excellence.

When someone receives a plaque, it becomes a tangible reminder of their hard work and dedication.

Plaques are about creating a culture of appreciation. When team members see their colleagues being recognized, it inspires them to engage more actively. However, engaging with plaques goes beyond the physical award. This connection helps others want to contribute and be part of the success story. The atmosphere fills with encouragement and support, leading to a more cohesive team.

Rewarding with plaques is also about creating lasting memories. When someone receives a plaque, it becomes a tangible reminder of their hard work and dedication. It serves as a conversation piece and a source of pride. These awards spark discussions about the journey, the challenges faced and the teamwork that made it all possible. It is a beautiful way of reconnecting and celebrating.

Reconnecting with identification provides better face to face communication

Name tags specifically help strengthen a team by building an inclusive atmosphere. When everyone knows each other’s names, it breaks down barriers. It also encourages collaboration and helps individuals feel like they belong. In a strong team, everyone feels valued and heard, increasing productivity and job satisfaction.

People crave real connections; they want to engage with others meaningfully. They are recognizing the value of human connections. The trend of going face to face is gaining momentum, so use it to your advantage. Use badge ribbons to help you reach your goal of reconnecting.

Another reason to reconnect face to face is the increasing importance of mental health and well being. Many organizations are investing in wellness programs that include team retreats and social gatherings. Name tags and badge ribbons enhance these experiences by creating a welcoming environment where individuals feel comfortable engaging with one another.

As the emphasis on diversity and inclusion continues to grow, companies strive to create inclusive workplaces. Name tags, badge ribbons and award plaques can all play a role in this by allowing individuals to express their identities and celebrate their uniqueness. This builds a sense of belonging and encourages open dialogue.

So, whether name tags, badge ribbons or custom plaques, these tools help create meaningful interactions and strengthen relationships. As we move forward into a world that values face to face reconnecting, it’s time to embrace the power of personalization.

Reconnect with Identification

Name Tags

Badge Ribbons

Award Plaques

Parents Networking for Better Education

Ask any parent what they think is the most important factor in a student’s success, and most will say a good and responsive teacher. Ask that same thing to a teacher, and they will say that student success depends on a parent’s involvement. But only by working together will parents and teachers help students succeed to make each child’s educational experience the very best it can be.

Getting involved in a student’s education is important to their success. In addition to teachers and students, parents can help support their children and be involved in the classroom. Through parent organizations, parents and the community help to provide support to every student.

Parents and teachers networking to make education for students better. Some people are wearing lanyards and photo ID badges.

These PTOs and PTAs (Parent Teacher Organizations/Associations) are groups of parents and other community members that are working together toward excellence in education. When people become active in these organizations, they will learn much about what it takes to help students succeed. And only when everyone is involved will kids succeed.

While many things help aid a child’s educational success, research shows that students show significant improvement when parents are highly involved. Due to the critical role both parents and teachers play in a child’s education, here are some tips on how parents can support the efforts of teachers in the classroom.

Parents and Teachers can Network to Reach Student Success

The start of a new school year can be the beginning of a journey toward success when parents, students and teachers work together. Research continually shows that students flourish when everyone comes together and gets involved. When a child knows that people care, they are more likely to attend school more regularly, stay in school longer and perform at higher levels. Family support can make or break a student’s education.

With school back in session and autumn approaching, there is one question looming over every teacher, parent and student: how can we help our students be successful this year? Teachers, parents and students are hoping for the best possible outcome. Teachers are preparing lesson plans and prepping classrooms, hoping they will not have to deal with virtual learning. Parents need help with how to help their children in a traditional classroom or through homeschooling. The students are stressing about succeeding at school and with their peers.

Parents can start talking with their children about the upcoming school year and what will happen on the first day of classes. This discussion should include what is expected from the student, such as dress codes, school supplies and how to treat peers and teachers. If the family is new to the area or school, visit the school before classes begin. Make it a point to speak with teachers and the administration. Walk or drive the way to the school so your child can be more familiar with the trip to and from school. The more everyone knows about the school and how it operates, the more likely your children will succeed.

Working Together for a Supportive Network

Parents, teachers and the community collaborate to create a supportive network around students. Regular communication between teachers and parents ensures that everyone is on the same page regarding the students’ needs and progress.

  • Students: They are at the center of the education system and the primary beneficiaries. Their active engagement and willingness to learn are crucial for the success of the educational process.
  • Parents: Parents play a vital role in supporting their children’s education. They provide emotional support, encouragement and a conducive learning environment at home. They communicate with teachers to stay updated on their child’s progress and collaborate to address any learning challenges.
  • Teachers: Facilitators of learning, teachers are responsible for delivering knowledge, guiding students’ growth and creating a positive and engaging classroom environment.
  • Community: The community plays a crucial role in supporting education. Local businesses and organizations can serve as sponsors, providing funding for school programs, scholarships or resources like books and technology. They can also offer internships, career guidance and support extracurricular activities.
  • Parent-Teacher Association (PTA) & Parent-Teacher Organization (PTO): Formed by parents and teachers to work together, these organizations help in enhancing the educational experience. They organize events, fundraisers and workshops, promoting communication and collaboration between parents and educators.

Overall, the collaboration between students, teachers, parents, the community and various stakeholders creates a holistic and supportive educational ecosystem, fostering the growth and success of students in their academic journey and beyond.

One more tip (from UEA)

Set aside time for studying every night. Discuss with your child what time of day would work best. Right after school? Just before dinner? Before bedtime? Adjust the schedule as needed to accommodate extracurricular activities. If your child attends an after-school program, find out if students will be expected to do homework there. If your child completes homework assignments away from home, plan to review the work together every night. If there is no homework assignment, have the child use study time for reading or reviewing problem areas.

And don’t forget – whether it’s a bedroom desk or the kitchen table, every child needs a regular place to study and complete homework. This area should be well lit and equipped with school supplies like paper, pencils and a dictionary.

Parents and Teachers Building the Ultimate Classroom

Teaching and learning shouldn’t only occur in a classroom. The reality is that students learn better when everyone (parents, teachers and even the community) partners together to build a learning environment. Everyone needs to work together and be held accountable for a student’s success.

Parent engagement is central to education. They are the ones who will continue teaching their children long after they’re out of class. – Nitzah Santiago-McRae, Aspiring Educator (NEA)

Strong partnerships between teachers, parents and community members, are among the greatest needs in most public education systems. When parents are willing to help teachers both inside the classroom and outside, everyone has a better chance at succeeding. Parents need to be willing to help continue classroom education in their homes and other places. When students continually set their minds to learning, not only are they more likely to succeed, but they are also more likely to thrive in life.

PTAs are built specifically for this purpose. They work together with everyone in the education process to keep things running smoothly. Everyone has a role to play in supporting learning in the classroom and beyond. When appropriate, invite parents and community partners to advocate for educators with decision makers. Remind the public that you are fighting for things that impact children and educators.

Parents, make time to meet and get to know your child’s teachers. Let the teachers know that you appreciate feedback on your child’s progress – both positive and negative – and that you will follow through at home. Alert teachers to medical or other problems that may affect your child’s ability to learn. Make a point of meeting the principal, school secretary, bus driver, cafeteria staff and others who work at the school. The better you know the school and how it operates, the more likely your child will be to have a productive and positive school experience.

Identification in Education: Photo ID and Lanyard Best Uses

Name tags, lanyards and other identification will help in any educational setting. We have every solution you need, from quick adhesive badges for volunteers to the always classy photo ID. Schools frequently use name tags to identify teachers, lanyards to support school spirit and badge holders for PTA events.

Giving teachers and other staff photo identification enhances your school’s safety. Use them with matching lanyards to provide easy visual identification for those who belong within the school. This also makes it easier to quickly identify any outsiders that may come into the school, including volunteers and parents.

Most schools require that teachers and staff wear identification while on campus. Not only do these name tags provide quick identification for teachers and other staff, but they also provide a way to allow people into the building securely. Adding photos to name tags makes it super easy for school administration to quickly know who belongs and who doesn’t. It also helps students find their teachers and other staff who can help them in their learning.

These two products go together so well that it just makes sense to get lanyards when you order photo ID badges for your teachers. Adding photos, names, titles and even grade levels is important. And pairing them with lanyards is even better. No matter a staff member’s position, matching lanyards and photo ID badges are the perfect way to keep everyone identified. Not only does photo identification help increase your security measures, but upgrading with a lanyard ensures instant access to those badges.

Photo ID Badge with a parent or teacher picture, name and title.

Photo ID Badges

One of the most important features of a photo ID badge is the security it offers. Providing employees with a picture and a name and title makes sure that the proper people are entering and exiting your building. Quickly and easily identify someone with photos and provide security in the workplace. Fully customize each badge by selecting the orientation and fastener (deluxe magnet, pin or a variety of other fasteners, including punched slots.

Custom printed lanyard for teachers and students.

Custom Lanyards

Choose from various styles, colors and options that will best suit your lanyard needs. From full color printing to simple cords, we have a lanyard that will fit your style and you can customize most of them to match school colors and add logos or mascots. And don’t limit yourself to thinking they are only for identification. These colorful lanyards will help to promote school spirit for students. They also provide easy access to key cards all at the same time.

Getting Involved

Education involves more than just the student. Everyone can play essential roles in supporting the learning environment. The start of a new school year can be the beginning of a journey toward success. Especially when parents, students and teachers work together.

A teacher wearing a custom printed lanyard visiting with a parent volunteer wearing an ID badge.

When students and staff wear name tags, it becomes easier for them to start up conversations and build connections. Name tags act as quick and friendly introductions, and they break down any barriers that occur when new people meet. This creates a warmer and more inclusive atmosphere. By seeing each other’s names, everyone at school can address each other personally. This simple act will create better social interactions and help to promote a sense of belonging among scholars.

Photo IDs for Teachers
Lanyards for School Spirit
Products for Education

Name Tags are Your Best Friend

Excellent customer service begins with name tags. They are an integral part of your work uniform. Dress codes state what workers should and shouldn’t wear to work. That is why you would typically see brokers wearing suits, teachers wearing business casual and retail workers wearing company colored shirts. When jobs do not require anything specifically, name tags do the trick just as well as regular uniforms. They tell guests and other workers your name, job title, business name and more. Name tags are your best friend because they help you quickly become friends with everyone you serve.

When you wear a name tag, you break the awkwardness of speaking to a customer when they do not know how to address you. With that, communicating with customers is easier than ever. With your name displayed, you give customers and employees permission to learn your name and address you as such. After that, you are open to communication for any reason.

business meeting with people wearing name tags

Relationships Start with Name Tags

Imagine you are at the county fair. You manage a game booth where kids compete for the biggest stuffed animal. When you are on the job, you and your coworkers only wear black, a subtle way to show that you are working. However, you could blend in just like an ordinary fair visitor.

Visitors don’t have to second guess when you wear a name tag. You and your coworkers are attentive workers when you wear them. You are the professional they can approach if they want to play the game at your booth. Wearing a name tag shows that you can assist them with whatever request or concern visitors have. Name tags are your best friend.

three logo name tags

It is comforting for customers whenever you wear a name tag. You appear to be a fun member of your community who enjoys helping other members have a good time. You are ready to show visitors a great time when you have proper identification.

The same is true when you work in retail. While wearing a name tag, you are easy to spot from a crowd. Consumers can call your name, making it more personable. Then, lead your consumers to whatever they are searching for. Finally, when you ring them up, you offer them a discount they were unaware of.

You can help customers save time and money with excellent customer service. You help your guests leave the store quicker and happier, and then they will keep coming back for more. They will remember interactions like these because quality service is memorable. When you take care of your guests, they will remain loyal to your business.

During volunteering events, name tags are essential. Volunteers usually work in casual clothes, making it difficult for people to tell the difference between volunteers and guests. Crowded events make things even more difficult. If no one wore identification, the place would be chaotic. That’s why you typically see volunteers wearing lanyards or badge holders with a tag on them. Volunteers see people come and go throughout the day, so it simplifies things when it is easy to see you are a volunteer.

Create Unforgettable Moments for Guests

When you present excellent customer service, your customers will remember. Excellent customer service can be as simple as asking if they’re finding everything OK and telling them they can come to you for anything. Then, you can take it a step further and walk them to the destinations. Finally, you can talk to them about deals and discounts they can sign up for during that time. 

engraved logo name tag

When you give your customers your full attention, it shows that you care about their satisfaction. Name tags are your best friend because they allow for more unique interactions.

Small talk helps friendships blossom because what everyone wants is to be understood. In addition, this back and forth lets guests know that you are willing to offer more than the assistance they are used to.

Name tags are your best friends because they assist you in starting conversation with people you serve. They are the catalyst you need to get closer to your customers. Wearing identification shows you are open to helping them. Treating people with excellent customer service means you treat guests with respect and trust. Because you treated clients well, you’ve begun two relationships: you and the customer and the client and company. Because you showed excellent customer service, you have started a significant relationship between the company and clients. Name tags are tools you can use to build relationships with your guests.

“A good relationship is when someone accepts your past, supports your present and encourages your future.” – Unknown

Find more identification products at Name Tag, Inc. like Classic and Logo Name Tags and Reusable Name Badges.

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Community Sharing and Working Together

From defining community to revisiting our younger days when we were told to share, we learn that community sharing can help determine basic business practices. So, what is a community? It is a group of people with a common characteristic or interest living together within a larger society. Community is also described as a feeling of fellowship with others as a result of sharing common attitudes, interests and goals.

As we all have been taught from a young age, sharing is to partake of, use, experience, occupy or enjoy things and experiences with others. When you put the two together, it becomes a strong sense of belonging. And when businesses adopt these practices, their business will grow exponentially!

Community sharing with people wearing lanyards and name tags while serving others.

“The key benefit of the sharing economy that we are the most passionate about is that it empowers people,” says Rachel Botsman, founder and director of Collaborative Consumption and author of the book What’s Mine is Yours: How Collaborative Consumption is Changing the Way We Live. “It empowers people to live more sustainably, to build community in new ways, to make money from their existing assets and most importantly, to rediscover a human connection we have lost somewhere along the way.”

When businesses get together in their communities and take pride in everyone’s work, they will see growth and camaraderie that can only be accomplished together.

As the sharing economy picks up momentum, its reach has become global. In cities and towns around the world, people are creating ways to share everything from baby clothes to boats, hardware to vacation homes. There are also groups emerging that consciously identify with the big picture sharing movement. These groups focus on education, action and community building and advocate for a cultural shift toward widespread sharing.

From neighborhood level cooperatives to global organizations, these groups work to bring sharing into the mainstream. They see sharing as a new paradigm; a means to a more democratic society, and they understand that sharing is not a new fad but an ancient practice that technology is reinvigorating.

Connecting to Others Through Community Sharing

Identification products are more valuable than you might think when you involve them with your community sharing. From neighborhood get togethers to corporation events, name tags and ribbons are the best tools to get your brand out there. In addition, adding your logo to these products at community events can increase your brand reach.

Building these social connections can also help you reach your professional goals. By building relationships with people at work and in your community, you form a strong network of people who trust your abilities and are willing to support your business. And, in turn, you prove to your community that you are eager to help them succeed.

Building community: how sharing ideas can bring us all together

As the world grows more connected, digitally and physically, people are living closer together and interacting in ways they never have before. As a result, the process of building communities – coming together with people across cultures to share goals and ideas – is more important than ever before.

When it comes to joining together to make our neighborhoods, our cities, and our world better, one of the most important things we can do is to find out what we have in common. When we share something with the people around us – no matter how small or insignificant it seems – it can help us make connections we never realized we could.

Public art projects, community development groups, and museums are some of the people and organizations who are using this principle to bring us all closer. Check out these amazing examples of people getting together in completely new ways.

The idea here is that your community doesn’t just buy your product or service. The community stays with your business because they trust how you make them feel. You are providing solutions to their problems. So, the more you know about your community, the more you can help it grow. And by supporting your community, you help your business grow.

Building Customer Relationships

The key to any good relationship is communication. Keeping open lines between yourself, your employees and your customers is crucial to your success. Without this communication, those customer relationships that keep you in business will fall short of where you need them. And remember that without your customers, you will go nowhere.

You must meet the standards that the customer expects from you. This could mean products or services rendered. Make sure that everything your business does is for the customer. Not only will this help with the retention of current customers, but this can also bring in others that your clientele tells about your wonderful company.

Identification and Community Sharing

Name tags, personalized ribbons and other identification products will help your brand reach. However, and more importantly, these products will let you reach out to your community and let them know who you are and that you are there to help. Here are three products with ways they will help in your community.

Three stock rosette ribbons that are for first, second and third place.

Everyone Deserves an Award (Place Rosettes)

Community recognition can happen anywhere: school art shows or neighborhood events, so be prepared with award ribbons. Reward those in attendance as well as winners at any gathering.

A black reusable speedy badge with a printed insert for a community sharing event.

Reusable Speedy Badges and Community Sharing

Come together in your community by sharing products and services with those around you (name tags included). These reusable badges will identify everyone at your next community event.

Gold imprinted custom badge ribbon for a community event award.

Using Badge Ribbons as Show Passes

Create unique awards and passes with custom imprinted badge ribbons attached to contestants and given to guests. These ribbons are the perfect way to make sure that everyone at your event feels invited and welcome.

Read More: Better Your Brand with Community Service

Building a brand is something every business regularly focuses on. From excellent customer service to high quality products, brand reputation is everything you do to retain customers. This reputation directly impacts your customer’s behavior toward your company. Making sure that you better your brand will help you stay in business. You are building your brand reputation by producing high quality interactions with clients and customers.

Donations are a great way to show your customers how much you care about their needs. Giving something away is about adding value to your community, no matter if it is time or money. The joy we get from giving our products to those in need helps us to better our brand by investing in our community. By building this reputation, we continue to help those around us and improve our brand.

How Name Tags Step Up Your Branding

You see them everywhere: restaurants, grocery stores, retail establishments. Employees wearing name tags can be found nearly every place you need to go. And it doesn’t stop there! You can find name tags at conventions, conferences, meetings and more.

Someone putting on a name tag makes them immediately more approachable. A name tag connects your name with your face, so customers feel more comfortable where you work. A business’s best asset is its employees. Customers who interact with employees wearing name tags are more likely to have a positive experience. With these experiences comes customer loyalty.

As Scott Ginsberg, the Name Tag Guy says, “Your name tag is your best friend for several reasons. First of all, a person’s name is the single context of human memory most forgotten. And people are less likely to approach you if they don’t know (or forgot) your name. Secondly, it’s free advertising for you and your company. Third, name tags encourage people to be friendly and more approachable.”

Employees wearing name tags while traveling to and from work.

Logo Name Tags and Branding

Your employees can help with branding and customer retention by wearing their name tags outside work. Think about this: as your employees travel to and from work, if they still have their name tags on, you get free advertising! And, if they leave them on during off-campus lunch breaks, free advertising!

When employees continually wear name tags, your brand becomes more visible. The more people see your logo, the more they will know your business and what you do. So, when purchasing name tags, make sure to add your logo to make the most out of them.

Typically the power within name tags is acknowledged as a professional and friendly way to identify a company or personal identity. Many companies use name tags for branding and employee recognition. And this employee communication helps to improve customer care.

Name tags also provide confidence to those at a conference or meeting. Even if everyone doesn’t know each other, their names are visible, making introductions less intimidating. In addition, people can confidently call each other by their names.

Providing balance and uniformity is what name tags do best. When your business succeeds, your employees feel they are a part of that. So, having them help with your branding (by wearing logo name tags) is an essential part of your marketing.

Wearing name tags can help create an inviting atmosphere, making the employee feel more approachable. In addition, when your customers come into your business and see a face and can immediately associate with a name, it makes them more apt to stay and do business with you.

Custom lanyards designed with a business logo that are worn during a conference with identification.

Custom Lanyards and Networking

Everyone can use lanyards; seriously, you can find them everywhere. Schools, office buildings and even sporting venues use them daily. In addition, lanyards are commonly used during conferences, conventions and other events. Remember, every detail counts for any event, including branded lanyards for every attendee and presenter.

Not only do custom lanyards help in branding on the job, but they also help with networking at events. And, when you design your lanyards to have a business logo and name, it makes your marketing efforts more effective.

Keep your employees branded at all times. Add your logo and company color to a lanyard, and you won’t be able to give them out fast enough. Or, use a slogan or motto on branded lanyards to promote your business. These tools add recognition and identify not only the wearer but also the company. Often, lanyards are a requirement for access to a building or meeting and can be used this way as advertising.

While lanyards are commonly used for displaying badge holders or name tags, they can also be useful for other daily activities. And, they make for great marketing tools as well as providing security for events. Use branded lanyards for keeping track of keys and other personal items.

Lanyards are incredibly versatile due to their custom nature. Add text, logos, graphics and more to promote any brand. The text can be a phrase, a date or the name of an event or business. In addition, wearing a lanyard makes ID or credentials more accessible to show to others or for security proof that you can be in a building or any other typically private place.

The Power of Names (and how to help others remember yours)!

Whenever you put on a name tag, you become the face of your purpose, whatever that is. Your name tag represents this purpose to everyone around you, which benefits you and others. It can quickly help the people around you put your face with your name. We have all heard that “a picture is worth a thousand words.” So, tell that story simply and quickly with your smile and a name tag.

Going Back to School & Work Success

It’s that time again! People are heading back to school and to the office after having summer vacations and much needed breaks. And although some of us are a little more hesitant about going back to these tasks, we should all be prepared for what is to come. No matter if it’s school or work, whether or not you will be remote learning or working, here are several things to help every transition in your life go smoothly.

Going Back to the Office

Even thought it isn’t exactly the same as going back to school, getting back in the swing of these at the office can take just as much preparation as school. From working from home to in-office positions, and even hybrid schedules, everyone going back to work should be prepared for their coming workload. Make sure you’re ready to head back with some quick pointers and advise.

Acknowledge Success Using Prize Ribbons

Back to school and work ribbons for awarding teachers and employees.

Using custom rosette ribbons to acknowledge success will help anyone feel special. Employees, and really anyone, will know how much you care when you put thought into a prize ribbon just for them. And, you can customize these ribbons to say just about anything!

Start by picking how detailed you want the ribbon to be by choosing streamer count and length and how big you want the rosette part. Then you can work out which colors you want for your ribbon. Once you have chosen these styles, add any text and graphics or icons you need for these fun and fabulous ribbons.

Remote Work

If you are working remotely, here are few things to make your day go better:

  • Get dressed as if you are going into the office, it will help you retain focus throughout the day.
  • Create a working station or place that isn’t just the kitchen table.
  • Keep track of work that you have accomplished to keep yourself motivated.
  • Take actual lunch breaks: get up and leave your work station just like you would at the office.

Effective Networking While Working from Home

From video apps to professional development, networking while working from home takes focus and planning.

You think that you have it all figured out, right? Then life gets in the way. Whether it’s an illness or a family matter that takes precedence over being in the office, you might be asking how you can keep your networking alive and well when you are out.

It doesn’t have to be hard to network while away from an office or other business setting. Using available tools will help you gain control over your networking. And by using these tools, your remote working experience will be better than you expect.

We live in a time where networking is one of the primary keys to making a business work. And, when you use networking properly, not only will your business flourish, but it will also make an impact in your community.

In-Office Work

If you are physically going back to an office, remind yourself that’s where you work best.

  • Dress appropriate for your office/work setting so that you maintain work standards.
  • Keep your desk clutter-free so that you can stay on task.
  • Create a work calendar that will help you stay motivated.
  • Remember to take your breaks and lunch away from your desk (this helps maintain focus throughout the day).

Taking Pride in Your Work

Name tags for teachers and employees going back to school and work can help everyone to take pride in their employment.

You own it. Your name is on it: Everything that your company does, awesome or pathetic, it has your name on it. People contribute to the success and failure of projects, companies and their colleagues. It matters. Everything that you do. That trivial piece of work for a client, your contribution to a large-scale project or a part to play in a flawless delivery, you own that success; be proud of that.

From dressing for success to taking pride in everything you do, presentation matters. And don’t stop with your pressed shirt and tie, add something that will make you stand out from everyone else: YOUR NAME. The easiest way to accomplish this is a name tag!

By wearing name tags, or other identification, newer employees and other team members in the company are more apt to recognize each other. Name badges also provide accountability for all of your employees. When wearing name tags, it requires that your employees accept responsibility, one, for their actions and two, for the way they treat your customers.

Your job should always be something you can take pride in. So, from building trust with those around you to looking the part, learn to love what you do. Invest in yourself and keep learning how to accomplish what you need to do your job well.

For Students & Teachers Going Back to School

These ideas will work for both online and in-class options.

  • Stock up on supplies! Whether it’s for an art project or pencils and paper for students, make sure your supply closet has everything you will need.
  • Create an organization calendar. Place this in an easy-to-spot area in your classroom so that every student can see what is expect of them.
  • Prepare for daily meetings and lectures. Make sure to jot down what you need to make your classroom successful. This should include your lecture notes and messages and homework to send home.

Using Custom Signs for Your Classroom

Get students excited about their education with classroom signs. Use them to encourage participation with motivational quotes and classroom rules. By hanging these custom signs behind your desk, you’ll have no trouble keeping students engaged throughout the school year.

Whether teaching in person or online, classroom signs will look great behind your desk, or anywhere they are easily visible. Customize each sign with text and graphics that remind your students why their education is essential. As they see these signs every day, they will stay motivated to pay attention and participate in class.

Going back to school and work is easier with award plaques for students and employees.

And remember that whether it’s for work or school, we have the award plaques, name tags and custom ribbons that you need to keep your students and employees motivated while doing their work.

Teacher Wellness and Avoiding Burnout

Teachers are the most vital part of any educational system. So, there is no doubt that teachers are of great importance to student success. Without them, students can’t learn, and every system would fall apart. So making sure that teacher wellness is maintained should be central to every school’s operation.

A recent study showed that 77% of teachers said that “poor teacher mental health is having a detrimental impact on pupils’ progress. An overwhelming number of respondents, 94%, said that their energy levels in the classroom drop during periods of poor mental health, and 90% said that their teaching is less creative during these times. Many of the mental health issues were caused by excessive workload and constant work scrutiny.”

“The survey also revealed that a significant number of teachers, 81%, said poor mental health has a negative impact on the quality of their relationships with learners. The same percentage said it affected their behavior management skills, with teachers citing ‘lower levels of tolerance,’ ‘focusing on the negative’ and being ‘quick to anger.’”

Teacher Wellness and Avoiding Burnout

So, we can see that teachers find it hard to communicate and educate students effectively when they feel drained. As with any job, mental wellness is important. Without a little focus on how a teacher is feeling, they can often face burnout or need to miss too many teaching days. Because of this stress, teachers are looking for ways to keep themselves going and continue helping their students.

So, why is teaching stressful?

From behavior problems to mandatory testing procedures, teachers don’t have a lot of time to influence students appropriately, let alone focus on their wellness. As such, teachers often face overlooked mental health issues and end up finding it hard to continue in their chosen career. Research has discovered that over a third of education professionals are expected to leave their job by the end of the year.

There is no question that teachers are crucial for student success. Most teachers and educators know the rewards that come from seeing classroom learning and student achievements. However, teaching is proven to be one of the most stressful and demanding occupations. Unwatched teacher wellness can turn into teacher strikes, shortages and high turnover rates. Research shows that up to 46% of teachers report high stress affects their daily life. This stress contributes to lower teaching performance and poor health.

One of the main reasons for teachers leaving the profession is the workload they are required to carry. Burnout often happens when a teacher doesn’t get a break from the complexity of their job. From exhaustion to feeling inadequate, this burnout is happening far too often. Teacher wellness needs to start becoming a priority for many educational systems. 

So, what can teachers and administrators do to make sure good mental health becomes a priority?

Most companies will agree that a happy and healthy employee is one who can do their job and do it well. So, why not take a day to yourself every once in a while. It’s okay to take a mental wellness day. It will make it so that when you are at work, you are putting your best foot forward. And, that isn’t just for business, teachers need this advice too.

And, if larger corporations put in the effort to make sure their employees are finding balance, why not do this for teachers too? From adding zero gravity chairs to a break room to scheduling alone time during a busy school day, teachers need to be aware of their mental health.

There are many remedies for teacher burnout. From taking a mental health day to seeking out therapy, every teacher should find a way to take the necessary daily breaks. After all, teacher wellness encourages school growth and student success. As this English teacher points out, she has four go-to tips to help her unwind and find a way to power through tough days.

A Few Tips from Captain Awesome

1. Get out when you can.

If your school lets you leave during your planning period, do it. Grade papers at a coffee shop. Take a walk. If those aren’t options, just go to the library to do your planning. Anywhere away from your classroom will work. Because if you’re in your classroom, you know what will happen? The teacher across the hall will come in, sit on your newly-Lysoled tables, and start in with, “I don’t know why I even bother with Joselin …” And by the time she’s done, you won’t know either. But you’ll be in a bad mood third period because you spent all of your planning time listening to her instead of making your copies.

2. Do nice stuff for students.

Four kids in my first period had birthdays last week. One of them is a girl who’s really struggling. Under the auspices of celebrating “class birthdays,” we brought in breakfast, organized gifts, and threw a lunchtime birthday dance party. And that was enough to keep me going for the rest of the week.

3. Localize your own whining.

This one is tricky, but it’s essential for the final tip, which is the most effective one. Pick one person to whom you will complain about work. That is the only person you can go to when you’re feeling stressed about the negative school environment.

4. Be a ray of freakin’ sunshine.

This is my favorite. Refuse to participate in negative talk, especially about kids. When your colleague comes in, flops into a seat, sighs heavily and groans, don’t commiserate. Make your response as over the top as you can.

daily affirmations to promote teacher wellness

EXPERT TIP:

Have daily affirmations that you repeat to yourself as needed, but at least once a day.

These are especially helpful when students are difficult or you’re having a rough day.

We have all seen the studies that give findings that teaching is one of the most stressful occupations. However, these studies also find that helping teachers with classroom organization and individual needs will minimize the effect this stress causes. By supporting this type of communication, teachers find that their input can become invaluable. 

And, by being able to give input and have an effect on what is taught in their school, teacher wellness becomes better. There will be fewer teacher sick days, and students will feel that their teachers can care about their success.

However, it is important to remember that not all teachers experience stress equally or for the same reasons. Nor will they respond the same to solutions proposed by their administrators. So make sure there are multiple game plans to help teacher wellness on individual levels. Whether it’s donuts in the break room for the weekly boost of sugar or a simple sit down one-on-one with a colleague, every teacher should feel that their wellness begins with the administration.

Teacher Wellness Solutions

Finding workshops and other programs for teachers is a great way to help reduce the stress put on teachers. Giving them an outlet to learn how to cope with day to day struggles will help every teacher’s well being. And by providing these opportunities, teachers are able to address their stress before it becomes overwhelming. 

Cognitive behavioral therapy can help teachers in a one-on-one setting. This therapy educates individuals to observe their mood changes and how they affect daily interactions. By avoiding triggers, teachers can focus on student achievements and development. 

Another solution for supporting teacher wellness is meditation. Give the teachers in your school a method to cope by providing a space for them to de-stress. Use those zero gravity chairs or relaxing music in a safe place so that teachers can unwind for negativity or other triggers they may experience throughout the school day.

Making Teacher Wellness a Priority at the Three Village School District

Rich Glasheen, a math teacher at Ward Melville High School on Long Island, New York, usually spends around 10 to 15 minutes, sitting in the zero-gravity chair, maybe drinking a cup of tea and reading while listening to calming music.

Special education teacher Katherine Jimenez is also partial to the zero-gravity chair, but she relaxes to the ambient sounds and images emanating from the 65-inch flat-screen television bolted to the wall. Alyssa Ward, who works in Ward Melville’s attendance office, likes to spend a little time in the oversized massage chair. Speech pathologist Kathryn Fenigstein found a recent “lunch and learn” session with a nutritionist particularly helpful.

Zero-gravity chairs, soothing music, aroma diffusers, yoga, visiting nutritionists. You might ask what kind of staff room is this?

Actually, it’s not any kind of staff room. This is “WellVille,” a wellness center designed for staff in the Three Village School District. Part of the district’s wellness program, WellVille is a reconfigured classroom inside Ward Melville High School. It’s open to all staff to help them de-stress and then walk back to their classrooms feeling rejuvenated.

“WellVille not only allows us to clear our mind from our daily challenges,” explains Jimenez. “It re-charges us with positive energy that we bring back to our students. I have become a much better teacher as a result, and I see how my students have benefited as well.”

District Superintendent Cheryl Pedisich didn’t hesitate to sign off on the project.

“We acknowledge the important correlation between wellness and job effectiveness and satisfaction,” Pedisich explains. “Providing the opportunity to decompress and participate in wellness activities and workshops is not only healthy but rejuvenating. Ultimately, our students benefit from educators who are happy, supported, and devoted to their profession.”

Finding Balance without Burnout

Most teachers, at some point, will experience burnout and worry about their wellness. But, that doesn’t mean burnout needs to define how teachers cope from day to day. There are many things they can do to make sure that their burnout is short lived. Using the above methods and techniques will help any teacher focus on their wellness goals.

From eating healthier to getting a good breath of fresh air twice a day, teacher wellness is important. After all, students are our future, and teachers are the ones making the most significant impact. So, they need to stay at the top of their game. They need to find that coveted balance between work and social life. And, they need to find internal zen that will help them remain confident in their abilities to teach.

So, take that teacher wellness day, and don’t feel bad about it. You work hard and you deserve the break. And, most importantly, those around you (especially students) will thank you for focusing on you so that you can focus more on them. Be proud of your talents and career and take a step forward by focusing on your wellness today.

Learn more about:

Parents Networking for Better Education

Get the Most Out of Attending Conferences

No matter what you hope to achieve by attending conferences, these eight steps will help you get there.

Part of maintaining a successful business is attending conferences. They give you opportunities to build connections, learn from experts in your field and promote your brand. How much you benefit from these opportunities depends on your approach. If you prepare well, spend your time wisely and apply what you learn, you will take your company to new heights. To ensure you get the most out of your conference experiences, follow these eight steps.

Three people talking while attending conferences.

1. Know Why You Are Attending Conferences

Having a goal is fundamental to maximizing your conference experience. If you know what you want to achieve, then you will know how to prioritize your time. So, unless your boss gives you a specific reason for going to a conference, come up with one. It could be to find new clients, learn about the latest technology or form a business partnership. If you have trouble coming up with a goal, think about where your company is right now and ask yourself what would make it better. Once you have the answer to that, then setting a goal for the conference will be much easier.

2. Find Out Who You Want to Meet

Now that you have a goal, create a list of people you need to talk to at the conference. By making this list ahead of time, you increase your chances of achieving your objective. Start by researching more about the speakers and presenters. Once you figure out which ones will best help you reach your goal, make plans to talk to them sometime during the conference.

Don’t just stop with the speakers. Use social media hashtags and other technology to find out who else will be at the event.

Most conferences these days have an app that allows you to connect with fellow attendees. Download the app before the conference and take a look at who else is attending. If you find someone interesting in the app, take the time to do a bit of research on them so that when you do happen to meet up in person at the event you can breeze through the icebreaker and get right down to a meaningful discussion.

3. Plan Your Conference Agenda

Business woman writing in a notebook before attending conferences.

Use the conference itinerary to plan which sessions you will attend. Any time you spend figuring out which session to go to and how to get there is time you could have spent working toward your goal. So, plan ahead of time and map out how you will get from one session to the next. Also, find out where the closest restrooms will be so you are not wandering the halls or showing up late to a session. Becoming familiar with the venue also allows you to help your fellow attendees, which is a great way to form new relationships that could benefit your business.

4. Prepare to Collect and Distribute Contact Information

Before you show up to the conference, make sure you have a way to collect people’s contact information. If you are lucky, you will have tons of business cards by the end of the event. Make sure you keep all that contact information safe so you can use it later. Bring a folder to store business cards in or put the information onto a spreadsheet. As long as you have a system in place, you will be able to follow up with the people you met at the conference.

Make it easy for people to follow up with you by having tons of business cards on hand. The cards need to be easy to read so that people have no trouble contacting you. Also, make sure to include your social media handles as well as your phone number and email address. For some people, connecting through social media is more comfortable than a direct email or phone call. So, give people different ways to contact you so that they are more likely to follow up after the conference.

5. Wear Your Name Tag when Attending Conferences

Two custom engraved name tags to wear while attending conferences.

Even though most conferences give you a name badge to wear during the event, bring the name tag you use for work. Wearing a name tag that matches your brand helps people associate you with your products or services. And, it increases brand recognition. If your company does not use name tags, talk to your boss about having one custom made. Wear it so other people can easily read it. As you wear a name tag that has your business name, logo and job title, you will see it spark people’s interest in your company, which could lead to future growth.

6. Pay Attention During Presentations and Workshops

After several hours of listening to people speak, your mind can start to feel groggy. So, do things to help you remain alert. Stay hydrated and have snacks for whenever you start to feel your energy drop. Sit close to the front so you can easily see and hear the speaker. For note-taking, don’t just write down what the speaker says. Think about how it could help your business improve and jot down your ideas. These are just some strategies to help you stay focused on the presentations. As long as you make an effort to pay attention, you will get a lot more out of the conference than if you didn’t.

7. Follow Up After the Conference

Don’t let the connections you made go to waste. Follow up with your contacts, but gently. You don’t want to come off as overbearing or desperate for a business connection.

Whether you swapped emails, social media or business cards, use what you have to start up a professional yet friendly conversation. Make it your goal to form a connection that will last. Listen to what they have to say, and don’t be aggressive in how you approach them.

8. Take What You Learned and Make Plans

You have gathered a wealth of information. Now it is time to put it to good use. First, go over your notes, especially the ideas that came to your mind during the conference. Out of everything you wrote down, what will help your business move onto the next stage of development? You may want to apply everything you learned at the conference, but what you do first will depend on where your company is at now. So, discuss what you learned with your team members and your boss before you move forward. Once you decide the best way to proceed, begin making plans. As you apply what you learned from the conference, and follow up with the people you learned from, you will receive a higher return on your investment.

Now that you know the steps to getting the most out of attending conferences, apply them to every event you attend. As you come to these events prepared to learn, make connections and promote your brand, you will see your business bloom.

How To Connect with Your Customers

Every great business person knows that the best way to keep their company around is to connect and engage with their customers. People buy from other people, they request services based on experiences and they look for companies that they can trust.

You learn a lot of information and how to connect with your customer by merely listening to them.

“I think it’s important for brands, especially brands [that] are really consumer-centric, to stay connected. Customers tell you so much from their behavior and how they shop with you.”
Jessica Alba, founder and CEO of The Honest Company

What is Relationship Marketing and How to Use it to Connect With Your Customers - Neil Patel

The first and most popular way to connect with customers is social media.

Using LinkedIn, Twitter and every platform in between, it seems that everyone is on social media. Even businesses have joined in on the social parties. Facebook groups, Snapchat filters and Instagram nametags are all ways to connect online with your customers. Each platform provides methods for both consumers and businesses to interact and grow together. 

Social media outlets are where the masses are, so you, as a business, should be there too. Utilize this tool and take advantage of everything they have to offer. Try sharing fun and silly tidbits about your products. Or send individual messages quickly to your customers. No matter what, use everything provided by your chosen platforms to improve your connection with your customers.

BUT BE CAREFUL. Not all platforms are suitable for every business. It has been said that everyone is on Facebook, but that doesn’t mean your business will thrive by using it. Consider all of the pros and cons of using social media before setting up accounts everywhere. Remember that there isn’t an easy or direct formula to matching your business to the right social platform. That is something that you, as a business owner, will need to figure out.

Social media is a great tool to use when connecting with your customers, but only if you use it properly. Make sure to do your research and that you have time to spend on each chosen platform. Think before you post, and make sure you are listening to your audience. Tools such as social media only work when used properly.

Focus on the customer’s experience with your company.

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
Jeff Bezos, founder and CEO of Amazon

Customers want to buy from a business that treats them well. So, don’t use a one-size-fits-all approach. Make sure you are listening to every customer. Treat them as the individual they are; don’t lump your customers into a bundle just because they are all interested in your product or service. They aren’t looking for a bundled experience; they are looking to be given an individualized experience.

You can make your customers happy by focusing on their experience with your company. Don’t put all of your focus on only the product or service they are buying. Connecting with your customers on an emotional and personal level is important. If you do, they will be more likely to recommend your products or services to their family and friends.

It is crucial to make an effort to connect with each customer.

Get to know your customers on a personal level. And, make your service or product as relevant to them as possible. Everyone likes to feel as if they are important enough to remember. So, make them feel that way with as much personalization as you can. Use a customer’s name during their shopping experience. Remember little details and tidbits they have shared during prior visits. This way, you can make an effort to connect each time they come back.

“It’s not enough to know just the demographics of your customers. Age and location data doesn’t tell you what you really need to know. Instead, you need to know your customers on a personal level so that you know what they want, why they buy, and why they don’t buy. Otherwise, you have only a superficial understanding of your customers.”
By Neil Patel, “7 Brilliant Ways to Connect with Your Customers on a Personal Level”

Show your connection with your customers through appreciation.

We understand that connecting on a personal level with your customers can be difficult, but it is also necessary to stay in business. You need to humanize every experience that your customer has with your business. In other words, be relatable. And be grateful. Showing your customers that you care they are buying from you will keep them coming back. The message is in the details, or something like that.

connect with your customers through handwritten notes

Sending handwritten notes, making a phone call or sending a private email are all great ways to connect with your customer. But, put some thought into your actions before performing them. After a purchase or rendering of service, thank your customer by sending them a thought out, well-worded letter. Don’t rush these notes as they will mean a great deal to every recipient. And, they could mean continued business for you. 

This also works for phone calls and emails. Make sure you think about what you want to say before hitting that send or dial button. Proofread everything you write before you send it. And, most importantly, make sure you personalize it. Don’t get in the habit of sending out so many of these messages or phone calls that they become autonomous. Always remember that you are addressing an individual, and they should be treated as such.

Provide unmatched customer service to keep them coming back.

Let’s try an experiment. Find the customer service number from any of your favorite companies and call them. What happened? Let’s assume you got through to someone, eventually, but you were still treated as a number in a cue. Or worse, you got stuck at a call center with someone reading from a script that didn’t answer your question. How did that make you feel? We know that no one wants that experience. 

Take us for a better example. Here at Coller Industries, when you call or choose our online chat feature, you will always be connected to a live person, and quickly. Every one of our customer service representatives has been trained to treat you as an individual. And, you will feel that way, guaranteed! Your order is processed like it’s the only one, and it’s handled with care and accuracy. We wish you had this kind of experience everywhere else. But, at least you know that with us, you’ll always get what you want and be treated with respect. 

One of the most powerful tools any company has is how they treat their customers during the business process. Providing the best possible customer service experience should be your number one priority. From responding quickly to customer requests to making sure you have a live person on the other end of the phone line, good customer service is how you retain your clientele. 

How will you implement these standards into how you treat your customers?

Here’s some advice, go that extra mile. By making sure that your customer service team responds to your customers personally, you solidify your business connections. Acknowledging questions and concerns from your customers will reestablish the trust you have already built. It will also help strengthen the relationship and connection with your customers and anyone they know. This, in turn, will bring in more clientele and business. So, the bottom line should always be to leave the customer grateful and satisfied.

Don’t underestimate the power of your customers.

Make sure you are asking your customers questions and continually searching for feedback. Finding out after a transaction happens that something went wrong doesn’t help anyone, especially your customer. Connect with them by asking for feedback before, during and after all transactions. But don’t become a burden. There are people who feel that businesses can be too personal and are afraid of what you might do with their information. So, make sure that when you ask questions, you are also being considerate.

Now that you have answers and feedback, make sure you are responding appropriately. If you receive positive reviews, give positive affirmation back. Tell your customers how happy you are that they are happy. Give your customers thanks for being there for your business. If you get a negative review, take it seriously. Respond politely and work with your customers to correct things.

“77% of consumers will read an online review before purchasing. Now consider the flip side. In most cases, negative reviews are the fastest way to derail a new purchase. A Zendesk study showed that 90% of positive reviews impact purchases and 86% of negative ones do also. Another study showed that even a single negative review has the power to destroy 70% of purchases.”
By Neil Patel, “7 Brilliant Ways to Connect with Your Customers on a Personal Level”

No matter the type of review you get, making sure that you respond is vital. Building trust establishes your personal connections with your customers. And, these connections are the only way to stay in business. Customer retention and development rely heavily on these reviews. So, make sure to keep on top of them. And if you can’t, delegate someone who can.

What is your preferred way to connect with customers?

With so many ways to connect with customers, your success depends on the method you choose. Before making any final decisions of where you are more likely to connect with your customer, do your research. Don’t join Facebook just because everyone else has. Determine how your customers want to communicate, and then put those methods into action. Build that trust, and the connections will flow naturally.