Going Back to School/Work Success

It’s that time again! People are heading back to school and to the office after having summer vacations and much needed breaks. And although some of us are a little more hesitant about going back to these tasks, we should all be prepared for what is to come. No matter if it’s school or work, whether or not you will be remote learning or working, here are several things to help every transition in your life go smoothly.

Going Back to the Office

Even thought it isn’t exactly the same as going back to school, getting back in the swing of these at the office can take just as much preparation as school. From working from home to in-office positions, and even hybrid schedules, everyone going back to work should be prepared for their coming workload. Make sure you’re ready to head back with some quick pointers and advise.

Acknowledge Success Using Prize Ribbons

Back to school and work ribbons for awarding teachers and employees.

Using custom rosette ribbons to acknowledge success will help anyone feel special. Employees, and really anyone, will know how much you care when you put thought into a prize ribbon just for them. And, you can customize these ribbons to say just about anything!

Start by picking how detailed you want the ribbon to be by choosing streamer count and length and how big you want the rosette part. Then you can work out which colors you want for your ribbon. Once you have chosen these styles, add any text and graphics or icons you need for these fun and fabulous ribbons.

Remote Work

If you are working remotely, here are few things to make your day go better:

  • Get dressed as if you are going into the office, it will help you retain focus throughout the day.
  • Create a working station or place that isn’t just the kitchen table.
  • Keep track of work that you have accomplished to keep yourself motivated.
  • Take actual lunch breaks: get up and leave your work station just like you would at the office.

Effective Networking While Working from Home

From video apps to professional development, networking while working from home takes focus and planning.

You think that you have it all figured out, right? Then life gets in the way. Whether it’s an illness or a family matter that takes precedence over being in the office, you might be asking how you can keep your networking alive and well when you are out.

It doesn’t have to be hard to network while away from an office or other business setting. Using available tools will help you gain control over your networking. And by using these tools, your remote working experience will be better than you expect.

We live in a time where networking is one of the primary keys to making a business work. And, when you use networking properly, not only will your business flourish, but it will also make an impact in your community.

In-Office Work

If you are physically going back to an office, remind yourself that’s where you work best.

  • Dress appropriate for your office/work setting so that you maintain work standards.
  • Keep your desk clutter-free so that you can stay on task.
  • Create a work calendar that will help you stay motivated.
  • Remember to take your breaks and lunch away from your desk (this helps maintain focus throughout the day).

Taking Pride in Your Work

Name tags for teachers and employees going back to school and work can help everyone to take pride in their employment.

You own it. Your name is on it: Everything that your company does, awesome or pathetic, it has your name on it. People contribute to the success and failure of projects, companies and their colleagues. It matters. Everything that you do. That trivial piece of work for a client, your contribution to a large-scale project or a part to play in a flawless delivery, you own that success; be proud of that.

From dressing for success to taking pride in everything you do, presentation matters. And don’t stop with your pressed shirt and tie, add something that will make you stand out from everyone else: YOUR NAME. The easiest way to accomplish this is a name tag!

By wearing name tags, or other identification, newer employees and other team members in the company are more apt to recognize each other. Name badges also provide accountability for all of your employees. When wearing name tags, it requires that your employees accept responsibility, one, for their actions and two, for the way they treat your customers.

Your job should always be something you can take pride in. So, from building trust with those around you to looking the part, learn to love what you do. Invest in yourself and keep learning how to accomplish what you need to do your job well.

For Students & Teachers

These ideas will work for both online and in-class options.

  • Stock up on supplies! Whether it’s for an art project or pencils and paper for students, make sure your supply closet has everything you will need.
  • Create an organization calendar. Place this in an easy-to-spot area in your classroom so that every student can see what is expect of them.
  • Prepare for daily meetings and lectures. Make sure to jot down what you need to make your classroom successful. This should include your lecture notes and messages and homework to send home.

Using Custom Signs for Your Classroom

Get students excited about their education with classroom signs. Use them to encourage participation with motivational quotes and classroom rules. By hanging these custom signs behind your desk, you’ll have no trouble keeping students engaged throughout the school year.

Whether teaching in person or online, classroom signs will look great behind your desk, or anywhere they are easily visible. Customize each sign with text and graphics that remind your students why their education is essential. As they see these signs every day, they will stay motivated to pay attention and participate in class.

Going back to school and work is easier with award plaques for students and employees.

And remember that whether it’s for work or school, we have the award plaques, name tags and custom ribbons that you need to keep your students and employees motivated while doing their work.

Brand Identity and Building Your Business

From Nike to Coke and every company in between, what makes them tick is their brand identity. Marty Neumeier, Director of CEO Branding for Liquid Agency, defines brand identity as “the outward expression of a brand, including its trademark, name, communications and visual appearance.” So, what is your company’s brand identity? Simply put, it’s your reputation!

A brand is essential to anyone who wants to stand out from those around them. Remember that your brand identity is defined by your customer’s overall perception of your business (reputation). Make your branding unique enough that your competition doesn’t stand a chance. Jeff Bezos, the founder of Amazon, said, “Your brand is what other people say about you when you’re not in the room.”

Brand Identity and Building Your Business

Branding is the most important part of your business, whether it be large or small. Building a strong brand helps your company not only be financially stable but memorable. And, by being memorable, your brand will draw in more customers just by word of mouth. Your brand becomes your promise of service or high-quality goods to your customers. It is derived from who you are, who you want to be and who people perceive you to be.

So, now that we established your brand, how do you get the brand identity that you want? And, how do you maintain that identity? Follow these simple rules to get the most out of your branding and keep customers interested in what you are offering.

Consistency is Key

When designing your logo and text, keep it consistent so that your brand stands out from your competition. And, when reusing this logo, the colors should always remain uniform. Choose colors and fonts that represent your company’s goals and make sure to keep them emotionally available to your customers. Don’t choose red (signifying power or confidence) when you need a calming, inviting color (blue) to represent your company. Your logo and standards are what give your brand its uniqueness.

The same goes for any font used in your branding. Some fonts may be too busy for your branding message, while other fonts are too bland for making you stand out. Take Coca-Cola, for example. Their ribbon-like font lets their customer know that their product is intended for fun and whimsy. Maybe your service or product is a bit more serious, so make sure to use a font that accurately represents your brand identity.

Once you establish your brand identity, don’t change it. Let your customers soak in this identity so that they become used to it and learn to embrace it. This identity will keep your business going, so you don’t want to risk inconsistencies. Remain consistent so that your brand will stand the test of time.

Think about this: everyone knows the Nike tagline, “Just Do It.” And their mission statement is just as important, “To bring inspiration and innovation to every athlete in the world.” With these two objectives always at hand, and their logo ready to go in their pocket, Nike literally rules the world in their business endeavors. And, by using the ideas Nike has used, you can figure out how to accomplish success for your brand.

Branding is more than a well-designed logo or a perfectly placed ad; you need to do more.

Your brand identity is more than your logo. While your logo helps your clientele know who you are, your identity goes so much farther than color or font. A brand identity is a visual, emotional and intellectual representation of your business goals and standards. Coca-Cola knew what they were doing when they started marketing its product. From their highly recognizable red to the swoop of their font, they are a company that understands brand identity. Likewise, your logo and identity should convey everything your business stands for. 

Ultimately, your brand identity should be an accurate representation of what your company is about, and what you hope to achieve with it. Business branding is something that takes time but should be considered a crucial first step in launching your company. After your branding materials are in place, you can look back on these resources for years to come to ensure you’re always staying true to your mission.

Every detail matters, no matter how small it is. The branding process takes time and can be delicate. But, it is crucial to take it in stride. After all, you want a business that will thrive in your chosen market. You need to communicate to consumers what your brand wants and needs and, most importantly, how it can benefit them. Don’t get discouraged because developing your brand identity is taking a long time. It can take years of tweaking and adapting. And remember that not even multi-billion dollar companies get it right every time.

Brand Identity and Building Your Business

Know Your Competition’s Brand Identity

Research competitor brands within your industry. You should never imitate exactly what the big brands are doing in your industry. But, you should be aware of what they do well (or where they fail). The goal is to differentiate from the competition. Convince a customer to purchase from you over them!

We’re always thinking about how to make a brand stand out from what’s out there already. Don’t skip this step in the brand building process. Research your main competitors or benchmark brands. For instance, study how well they have gone about building a brand name. For a brand name to be effective, it needs to be easy for consumers to recognize and remember.

Your company’s identity is what makes you instantly known to consumers. This branding is what will help them to associate your business with your product or service. And when it comes to the time that they need what you offer or sell, they will remember your company because of your brand identity. It will help build your customer loyalty as well as your brand awareness. 

So, make your brand identity your most effective marketing tool. But keep in mind that this branding process will never stop. It continues only as long as you make it keep working for your company. Check in on your branding practices continually to ensure that they are working appropriately. And don’t forget to integrate branding into everything you do for your company. 

Start with the Correct Tools

Laser engraved name tags and name plates

Name tags and name badges provide necessary company branding. This branding is vital for all of your marketing needs. It distinguishes you from your competition and helps others to recognize your quality more readily. By using logos on name tags, you create a focus to help drive your business. But, don’t limit yourself to just your name tags. Don’t forget that signage and other identification products are there to help advertise your brand. From custom lanyards to award plaques and everything in between, get it personalized with your logo! And then start spreading the word.

The key is to remember that your logo represents your brand’s commitment to providing the best service or product to your consumers. Communicating your brand can be as easy as wearing a name tag. And using your logo on every name tag you use for your company will help to convey your brand identity. But it also takes effort to remember putting on that name tag. So, the next time you consider not wearing your name tag to work or any other work related event, reevaluate that decision.

After all, your name tag is basically a walking billboard for your company logo. No matter where your customer is, they should be able to see your branding. Your branding needs to be visible and reflected in everything that your consumers can see and hear. If a customer walks into your store or office, your logo and brand identity should be on display for them to see. Integrate your brand into every aspect of your business. Branding should not only be in your physical environment, but it should also reflect in your business and personal interactions.

Tangible Items

  • Business Cards
  • Advertisements
  • Packaging and Product Needs (custom ribbons are a great resource)
  • All Printed Materials

Digital Platforms

  • Social Media
  • Online Videos and Images
  • Websites
  • Google Ads

Business Associations

  • Greetings and Dealings with Clients
  • Customer Thank Yous
  • Welcome Signs
  • Corporate Gifting

Creating a Brand Image that Sets You Apart

Your brand image reflects your business vision, which, in many ways, embodies your mindset as a business owner. Jay Abraham’s Strategy of Preeminence lays the foundation for mastering your mindset to distinguish your company from the rest. This strategy entails creating a culture of respect for your team, customers and partners. To create a culture of preeminence, make allies everywhere you go so that the message is clear: “I’m here to serve you and meet your needs.”

You’re here to add real value to your customers’ lives. To create this type of relationship dynamic, show empathy to everyone you interact with, and strive to understand what they really need. With this understanding, you’re able to create meaningful relationships based on trust and respect, which weaves you into the fabric of your target market.

From networking to marketing strategies, your brand identity should come first. You should always add a personal touch to everything your business does. Make sure that every consumer feels as if they are your only VIP customer. And don’t forget to say thank you for their business. A little gratitude goes a long way, especially in business dealings.

Why is brand identity so important?

Having a brand identity doesn’t just make your product more memorable; it makes your brand more authoritative in the marketplace. A brand that establishes a face, and maintains that face consistently over time, develops credibility among its competitors and trust among its customers. When you create an identity for your brand, you’re giving it something to stand for. That, in turn, gives your company a purpose.

Your brand represents everything your business does. No matter the situation, your logo is out there for the world to see. So, make sure that your presentation of your values, standards and goals is in line with your branding strategies. Because, if it isn’t, your brand identity may become something you don’t want. After all, this identity is how the world will see your business.

Teaching Tools for Success in the Classroom

Whether it’s using tablets in the classroom or providing visual aids for students to learn, every educator needs reliable teaching tools.

Learning is more effective and stimulating when you are using teaching tools that are already in front of you. It is up to teachers and other school staff to make sure that every student has the tools they need to learn. When students know what tools they have available and how each one works, they are more apt to pay attention, and in the long run, learn what they need to succeed.

Every lesson taught in a classroom will affect each student’s life. Whether it’s the immediate result of homework, or a life lesson learned while studying. And, when equipping teachers with the right teaching tools, these magical learning moments come effortlessly.

Teaching Tools

When you bring real things and authentic daily-life situations into the classroom, listening becomes discovering, interest becomes wonder, and passive learning becomes active exploration. Lessons come to life with touch, motion and sound. Teacher resources, insights from fellow educators and personalized support help you teach every subject, from reading to coding, in ways that kids really get.

teaching tools can include things like technology and creative aids

Filling Your Teacher Toolbox

Veteran teachers typically already have their toolbox set up and rather full. They can be a great resource to new teachers and those that are still developing their teaching tools. And, isn’t that the main idea? To use every resource you can find? So, reach out to your colleagues for a bit of guidance in setting up your toolbox. This way, you are guaranteed to have aids and materials that are proven to work.

Other teaching tools you can add to your toolbox include textbooks, bulletin boards and even art supplies. Get the teaching tools that will stimulate your students. Whether that is a textbook or a box of ribbons, it doesn’t matter. Just know your tools and how to use them. Here’s a great example.

Roll with the flow in your classroom with custom ribbon rolls.

custom ribbon rolls are great for adding into your teaching tools

From creative bookmarks to classroom decorations, ribbon rolls are sure to prove useful. And, don’t forget to customize these ribbons. Add a room motto or a teacher’s name to each roll, then use them as a border for bulletin boards. Or, make unique gifts for each student to use throughout the school year. Custom ribbons are also perfect as thank you gifts for support staff at your school.

Using Old School Teaching Tools

Pen and paper are the simplest of tools you can have as a teacher. From making your students take notes to grading papers, that pen is mightier than any sword. Your pen can create so many worlds and provide a vast amount of knowledge. So, make sure that your students know how to use their pens to benefit their learning.

From writing things on a chalkboard (or whiteboard) to using index cards for studying, these tools are fit for every teacher’s toolbox. No matter the size of the paper or writing medium, use its space. And use it well. Bring your lessons to life with posters. Create a stimulating learning environment with colorful drawings and words that explain why you are using this teaching tool.

Other old school techniques include one-on-one time with each student. During an average day, teachers often don’t have time to speak individually with every student. But, it is crucial to make sure that each pupil knows that they are valued. Students thrive when their teacher knows what they are good at and how they may struggle. And, while you may not have time every day to reach out to every student, make it a point to reach out to a few of them each day.

Classroom Etiquette

Get to know your students before that first day back. If you need to, find their class picture from last year so you can know what they look like. Then, memorize their name and face. Every student is sure to feel shocked and pleased that you know who they are. They are also more likely to behave well when they know you are that observant.

Greet every student, every day. While this may at first seem daunting, your students are sure to see your effort to make them feel welcome. And with this comes the respect for your ability to see them as individuals. Some teachers go as far as creating secret handshakes with every student. While you don’t need to take that much time, make sure every student knows you respect them as a person.

Teaching Tools Should Include Technology

While most of the time technology use in the classroom is looked down on, from a teacher’s perspective, it can be useful. Take a classroom set of tablets, for example. By using these computers, you are encouraging the growth of young minds while they explore educational games or other monitored activities. Not only are the students learning how to use technology, but they are also learning concepts that need to be covered in school.

Often schools have computer time or classes they offer to the students. These classes teach students how to work with a world that is full of technology. So, while cell phones might be an unwanted distraction, having structured time on monitored technology can be helpful.

From learning about 3D printers and their uses to using immersive environments that only computers can supply, technology does have its place in the classroom. And don’t forget about online teaching tools. Use Google to teach students how to perform research for projects and online exploration. The internet is continuously helping teachers, so why not help students as well.

25 Teaching Tools For The Digital Classroom

The use of smart phones, tablets, and other tech items in the classroom do not necessarily have to have a negative impact on student achievement. On the contrary, the increasing accessibility and growth of technology presents teachers with the unique opportunity to take advantage of those once distracting gadgets, and use them to facilitate academic achievement in new and innovative ways. In this capacity, teachers do not need to be constantly fighting for student attention, but can freely accept it, by introducing a new educational environment that will automatically encourage student participation.

Using Identification as Teaching Tools

From name tags to ribbons, custom identification is here to help every teacher create and sustain their toolbox. These items not only help with providing direction in the classroom or school, but they can also help with learning. Students can use name tags for a hands on approach to learning about colors, dimensions and so much more. Ribbons are perfect for creative projects. Use ribbons to create a bright and friendly environment for your classroom.

These are only a couple of items and ideas on how to use them. But, don’t forget that there are so many more options: signs, lanyards, plaques and badge holders. And each item has boundless uses. A teaching aid is a tool used by a teacher so that students can learn inside a classroom. So no matter what that tool is (example: ribbons), every teacher needs to know how to use it in multiple ways.

Upgrade your Classroom with Custom Signs

custom signs are great to add to your teaching tools

From bulletin boards to homework stations, signs are a convenient way to get decorating started. Use them to help students know where to hang their coats and backpacks. Place a sign on a desk for an easy sign-in for volunteers in your classroom. They are also the perfect tool to help create order in the chaos of a supply closet.

Update your classroom’s look with new decorations using signs. Customize them with nearly any message you can think up. Add your favorite quote with a suitable graphic to hang on your wall. Or, create a custom sign to hang on the outside of your room door so others can enjoy it as well.

Teacher Specific Resources

Don’t underestimate the importance of attending professional development classes. They are there to help teachers in their progression toward a practical toolbox. These courses teach where to find teaching tools and how best to use them. Just remember that not all tools will work for every classroom. So, pick the tools that will work best for you and figure out the best uses for your students.

For your students to continue learning, as a teacher, you must also continue learning. When talent is shared or practiced, it becomes stale and useless. Expand your brain so that your students can expand theirs. Personalized learning is an essential part of engaging students. So, use your tools and make sure that your students feel valued in your classroom.

There is no doubt that these teaching tools play a prominent role in each student’s learning process. With more tools in your toolbox, the better your students will learn. So, what are the easiest ways to connect with students? Find the tools that work best for you and best for your students. These tools may work one way for one student and a different way for another. The important thing is to remember that each student needs a personalized education that only you can provide.

Other Online Resources

25 Great Online Education Tools Modern Teachers Love Using

Teacher toolboxes in the modern teaching environment are many and diverse. Most include trusted standbys like Evernote, Google tools, Edmodo, Wikispaces, and others. Of course, everybody has their own favorite sites and tools, but the fact remains teacher toolboxes need terrific education tools. If you’re looking for something different, though, you might be interested in them.

Instructional Tools

A variety of tools can be used in the classroom to support student learning, ranging from traditional to high-tech options. Examples include the whiteboard, index cards, posters, audience response systems (e.g. clicker technology), Google collaboration tools, 3D printing, and wikis. Depending on course learning goals and outcomes, instructors may choose to use one or several of these tools to augment the teaching and learning environment in their classroom.

6 Cool Educational Technology Tools for Teachers

Educational technology tools hold great potential to improve the classroom environment. But simply adding them to your classroom isn’t enough — consider the context, your students’ needs, and your reasons for wanting to use a particular technology.

Teaching Aids and Instructional Materials

Psychologists, designers, educationalists, and many professors around the world work on improving the quality of education because a lot depends on the education of a whole generation. The resources a teacher uses while teaching play a role in how students learn. Motivation, stimulation, retention, interest, actionable learning, etc. can vary based on how the act of teaching occurs.

Event Planning Made Perfect

Event planning is a marketing tool used by organizations of all sizes to communicate with current and potential clients and employees. It is the process of planning a festival, ceremony, competition, party, concert or convention. For many industries, nothing beats a hands-on experience created by personal interactions. Whether your event is big or small, the overall attendee experience needs to be good enough for them to want to come back next time.

event planning the tools you need to do your job

Many large companies, organizations and individuals are now hiring event planners to take over planning and socializing for their events. These events can range anywhere from a wedding to a small office meeting and anywhere in between. If not properly planned, any event no could contain hitches and bumps along the way.

Generally speaking, there are two markets for event planning services: corporate and social.

Corporations host trade shows, conventions, company picnics, meetings and holiday parties for employees, members or stockholders. Social events may include weddings, birthdays, anniversaries, parties, reunions and other events.

The Ever Important Event Planner

One of the first steps in succeeding as an event planner is finding a purpose or specialty. There are many different types of planners (wedding, large event, party, etc.), so finding a niche may be the easiest task at hand.

There are many reasons to hire an event planner when planning an event or a party. Event planners coordinate all the necessary details of these events. And face it, event planning takes, well, planning. So, why not hire a professional? An experienced event planner should be able to bring anyone’s vision of an event out successfully.

To fully succeed, a good event planner must have a passion for detail.

They also need drive and perseverance to stay in this competitive environment. Event planners play many roles during an event. Starting with the need to be a designer, they also need to be a leader, a problem solver, an innovator and a strategist. It is also important to have an appreciation for different cultures, religions and traditions.

Those seeking this line of work are encouraged to obtain a degree or certificate before starting in this vocation. Most experienced planners agree that jumping in head first is a bad idea as there is no foundation to stand on. Many encourage shadowing or volunteering with an experienced planner to develop the necessary rapport and tools.

Event planning is a highly competitive profession, and anyone considering this line of work needs to show up with a loaded tool belt. This belt needs to come equipped with the ability and skill to determine not only a great and inviting theme but also the ability to find vendors and suppliers to make any event come off without a hitch.

Finding Your Tool Belt

Event planning is about managing events that are intended to achieve unique and individual objectives. Many event planners just starting in the industry find themselves spending most of their time marketing themselves and finding clients. Take this time should to also get to know local vendors.

Vendors that are useful for any event planner are people or places such as florists, caterers, photographers and different venues. It’s always possible that a good vendor can play multiple parts in any event. As successful events are accomplished, this list will grow and can be used to maintain that necessary tool belt.

Effective communication is an essential key to successfully researching, designing, planning, and coordinating any special event. Event planning can be an overwhelming task if the correct tools are not readily available. It pays to know all available resources and will help when delegating responsibilities in advance.

Any time people gather together for a purpose, whether it’s for a conference, a formal dinner or a grand opening, someone needs to manage all the event details to guarantee that it is a success. These details should also include any vendors such as caterers, photographers or speakers depending on the particular specialty.

Hosting an event takes time, talent and perseverance.

To be a successful event planner requires a focus on these talents. It also requires getting to know the correct tools and how to use them. Merely having an eye for detail helps, but doesn’t complete the task of having the proper tools.

By utilizing the proper tools, creativity can flow more naturally and create the perfect atmosphere for any event. Let the juices flow and soar above the rest by having these tools readily available for any need. Take steps to make your event a success, and they’ll come back time and time again.

All themes for significant events can develop from great ideas, but making them come together, work well and having great attendance can be a grueling and daunting task. When an event is well organized, it essentially guarantees a good impression. This first impression is sure to leave a lasting impact. It can also help to set the current trends in event planning.

Expanding Your Tools

An important vendor is for custom credentials, name badges and lanyards. As many events require some sort of admission or identification, it is worth investing in these items. A good event planner knows that name tags and other supplies help guests understand where they need to be and who else is in attendance.

Identifying Each of the Visitors:

badge holders are only one tool you need for your perfect event planning tool belt

Many corporate events require that attendees wear name tags to be easily identified. These name tags can include names, titles and companies. When everyone is identified clearly at events, it can help ease introductions to others so that attendees can move on to more important activities during the event.

While most name tags are worn at corporate events, social events still get use from them as well. Remember, identifying is critical. Use a name tag for a table number or a descriptive sign for food items. Make sure your attendees know and understand your purpose and who they are and why they are attending your event and not the one down the hall.

Associating Each Visitor Appropriately:

adding ribbons to your event planning tool belt is essential in making any name badge stand out

Identify sponsors, presenters or speakers with different colored ribbons. Add a promotion or an advertisement to make someone stand out. Or, use these ribbons to differentiate guests and organizations from staff or volunteers. Customize each ribbon to express any desired effect. Choose from an abundance of stock titles or create a new one.

Every event can use some flair. Show style and preparation through packaging and presentation. Use ribbon rolls to illustrate the product’s benefit. Tell people more about the event at first glance with a highly personalized ribbon. Use it to wrap business or calling cards for a unique touch. Create a wall of ribbons that hold the name tags for the event.

Promoting Those in Attendance at Any Event:

lanyards are a great event planning tool

Use custom lanyards to add a sense of identity to work functions, conferences, trade shows and other events. When people are flowing through an event venue, it becomes necessary to keep track of them using credentials. Lanyards can add value to the event when customized with the convention name, sponsors or logo on them. Event planners often order the same design on different colored lanyards for different attendees or officials.

Best Branding Practices for All Businesses

First things first, what is BRANDING?

Definition: BRANDING – a particular product or a characteristic that serves to identify a specific product, a trade name or trademark, or a particular kind or variety.

Let’s break it down a bit farther to make it a little easier. The act of branding is the process involved in creating a unique name or image for a product, person or idea. Most people and companies accomplish branding through advertising and other similar means. It is also the action of building a convincing individual or unique presence in a consumer market that attracts and retains loyal customers.

There are two types of branding: personal and corporate.

make the most out of your branding by using your logo and name on all identification

Personal branding is the process of individual marketing, or advertising, themselves or their career as a unique image, or brand. It is in effect the ongoing practice of building up an image or uniqueness about themselves to others around them. A personal brand often involves the use of someone’s name on various marketing products.

Thomas Peters, an American writer on business management practices, said, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding.”

Corporate branding is the process of promoting the logo and brand name of a company or corporation for marketing and advertising purposes. Typically the range of a corporate brand is extensive and is a way to express the company’s ideals and goals.

Whether personal or corporate, a brand is essential to anyone who wants to stand out from those around them. Corporations typically have a logo designed while individuals must promote their names as a logo.

Your brand is how people perceive you wherever they interact with your business, both the impressions you can control and the ones you can’t.

When you think about it, people have brands too. We each have a name, a face, a style, a way of communicating, different impressions we make on different people, and what they say about us when we’re not in the room.

Likewise, businesses have names, products, logos, colors, fonts, a language, and reputations to manage that make up who they are and affect how they’re perceived.

You can’t build a brand without being consistent and maintaining that consistency as you extend your brand to every part of your business. But it all starts with establishing what that consistency is going to look like and the feeling you want it to evoke.

Branding Your Business

Your company’s brand is what you are, what you want to be and what you aim to become. This brand can be a promise of product quality or trust in a service. Remember, a brand is what makes your company unique. Your branding should make your company stand out from all of your competition. It should let your consumers know what they should expect from your products or services.

So, in layman’s terms, corporate branding is the process of promoting the logo and name of a company for marketing and advertising purposes. Branding helps to expand a business and get the word out about the company’s goal.

Branding is the most important part of your business, whether it be large or small. Building a strong brand helps your company not only be financially stable, but memorable. And, by being memorable, your brand will draw in more and more customers just by word of mouth.

Starting With the Right Tools

Name tags and name badges provide necessary company branding. This branding is vital for all of your marketing needs. It distinguishes you from your competition and helps others to recognize your quality more readily. By using logos on name tags, you create a focus to help drive your business.

But, don’t limit yourself to just your name tags. Don’t forget that signage and other identification products are there to help advertise your brand. From custom lanyards to award plaques and everything in between, get it personalized with your logo! And then start spreading the word.

Creating Consistency With Your Brand

use matching colors and consistency with logos in branding your companyYour logo represents not only you and your company but also your brand and overall commitment to your clients and customers. And creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts), lets people know you’re proud of what you stand for.

Consistency in logo use will make your brand an industry leader.

From colors to logos, consistency matters. So, using name tags, name badges and other personal identification items will establish your brand. And finding the right consistency with logos, colors and fonts helps to solidify your message. By defining what your brand is up front, you help establish your company as an industry leader. And making sure that your logo balances your brand at the top can be quite the process.

using name plates and custom shape name tags for consistency in your brandingOh, and make sure to use the same colors for all of your logo work. Find a way to keep your logo and text the same on all name tags and name plates. If your office uses signage, make sure to include the proper colors and consistency. A company who ensures that their brand is well developed will retain and obtain connections with their clients and customers.

Simply put, your brand is your promise to your customer. Your brand is derived from who you are, who you want to be and who people perceive you to be.