Creative Ways to Promote Any Event

Getting the word out about your spring or summer event is easy. From billboards to sponsor backing, finding the right method to promote any event is important. You can use social media, team up with nearby businesses, hold mini events and even provide giveaways. No matter your efforts, your goal is to encourage people to attend and maybe help you spread the word.

With effective promotion, your event will be a success. To get the word out about any upcoming event, you need to reach as many people as you can. One way to do this is by using identification products to promote your event.

Being creative in promoting events with ribbon rolls, lanyards and badge holders designed to match for a conference.

One thing identification does well is connect you with your intended audience. These tools also help when promoting your event. Let us help you find creative ways to make these connections. From custom ribbons to event name tags, we have products to help you get the word out about your event.

Event promotion is the process of marketing an event to potential attendees, sponsors and stakeholders to boost attendance and achieve event goals. It requires formulating strategies and tactics that generate awareness and interest in your event to entice your target audience.

Why you should promote any event

A reusable badge, lanyard, badge holder and badge ribbon all designed to promote one event.

Event promotion can increase your chances of success. It can also shine a spotlight on your business, open doors to new opportunities and create connections. Adding products like custom top ribbons and signs to your marketing tools increases your audience’s engagement.

By focusing on promoting your event, you are actively inviting people to attend. You are also working on planning details that will create a memorable experience. A well planned and promoted event will provide networking opportunities that will improve your communication within your business and community.

Catching your guests’ attention

Using ribbons, name tags and more will help any event organizer promote sponsors and exhibitors or products and services. Each identification product can be great marketing tools when promoting your event. From fairs and festivals to every other kind of spring and summer get together, we have an identification tool to help you in promoting your event.

Custom top ribbons, badge ribbons and ribbon rolls with the same event logo.
Custom Top Ribbons

Make every fair, festival and other event even more exciting with these fun ribbons. Customize each full color ribbon with edge to edge printing, including graphics, logos, text and even photographic images. Add in messaging about your event like dates, times and even include admission tickets.

Badge Ribbons

Commonly used during events, badge ribbons are great as identifiers for everyone at your event. You can also use them to promote your festival, and communicate with those who will be attending your event. Consider using them for fundraising, prizes and more when you add custom imprinted text.

Ribbon ROLLS

From animals to horticulture, show off your event and them with custom ribbon rolls. Design each ribbon roll with your event logo and message so that everyone will want to stick around for all of the festivities. You can decorate booths and provide extra advertising for your event with these versatile ribbons.

A custom sign, lanyard and event name tag designed to help promote one event.
Reusable Badges

Event staff, volunteers and even attendees can be quickly identified with reusable name badges. Print inserts before the day or grab a pen or marker to add names to reusable badges. Choose a style option that best suits your needs and give people identification at your spring and summer events.

custom Lanyards

When you use lanyards at your events, they can act like advertising. Choose from various materials and colors for your next fair, festival or other event. You can even attach badge holders with printed inserts for all of your event attendees, volunteers and sponsors for added identification.

custom Signs

Using stock or custom designed signs for your event will help people see directions and other information. Place these around your venue or use them as you are promoting your event. Recognition products like award plaques are great to present to winners and participants during your event.


Gaining followers and engagement

To get the most people interested in your event, try engaging with your audience by adding custom products to your promotion efforts. Use custom ribbons announcing event dates and times. Provide badge holders with printed inserts prior to attendees coming to your event. And even use lanyards to engage people as souvenirs or handouts.

No matter your tactics, remember to stay in touch with your audience and listen to any feedback they provide. Oh, and remember the power of social media! Social networking should be a strategic part of your [event] marketing plan…It’s all about how you connect with your customers. So, what is ‘it?’ It, referring to social media networking, has increasing benefits that all businesses can take advantage of.”

Make it an event to remember!

Another great way to get the word out about your event is to have event specific branding. This is where custom ribbons and lanyards can help. Add your custom message and event logo to either ribbon rolls or custom lanyards for specialized promotions. These identification products will also come in handy once your event day arrives. Use them as souvenirs and reminders for attendees of just how much fun they had.

PRO TIP: Some businesses choose to make a new brand specifically for the event. It is like having a brand within another brand.

Make your event a brand in and of itself. This is the way that HubSpot promotes the INBOUND event. INBOUND is a separate brand from HubSpot. It’s not just an event for our customers. It’s an event for any marketer, sales or service professional who wants to learn more and educate themselves.

To do this, separate the event brand from your company brand. Have a different website, different colors, different messaging, etc. This will help attract people who don’t know about your company and are just coming across the event.

Spreading the word to promote any event and make it a success

One of the main benefits of holding any event is the opportunity to gain awareness for your business. It opens the door to your success and also to new customers. Think of what a custom ribbon with your event theme and information printed on it can do! Offering custom badges before the event as reminders to attend is another excellent way to spread the word about your event.

And, once the event is over, don’t forget to follow up with attendees about their experience. This can include sending thank you emails, offering post event discounts and more. You can even use this time to send extra name tags, ribbons or lanyards as a gift for their attendance.

You can make your customers happy by focusing on their experience with your company. Don’t put all of your focus on only the product or service they are buying. Connecting with your customers on an emotional and personal level is important.


Learn even more about promoting any event and communicating with your attendees on our other blogs.

Improving Your Customer Service

Helping your customers is what your business does, right? When you focus your priorities on your customers’ needs, you are actually doing your business a favor. As you meet your customer’s needs, you can better your business and better your customer service. In the long run, focusing on who is doing business with you will help you in your client retention as well as finding new customers.

Whether small or large, every business will always benefit from improved customer service practices. So how can you, as a business owner, help your employees and customers feel more valued? Here are several steps that you can take to improve your customer service.

Improve Your Customer Service by using name tags (relatability), name plates (approachability) and reusable badges (versatility).

Understand Your Customers’ Needs

According to several studies, service is vital in a customer’s brand loyalty choice. However, each customer will have a different view and opinion of excellent customer service. To provide this excellence, you need to determine your customers’ needs. Once you find out these needs, you can better train your employees to meet them.

Listen to (and Implement) Customer Feedback

You should also listen to customer feedback. Sometimes reading customer feedback is not the most exciting thing to do as a business owner. However, whether you are a small business or a large one, customer feedback should be a critical point in running your business.

Even if it’s negative, customer feedback will keep your business running up to par with what your customers expect. Part of being a business owner is listening to your customers. When you listen to your customer feedback, you can improve the customer’s experience. Once you improve this experience, your business can better help meet your customer’s needs.

Take all customer feedback constructively. Remember that most customers only provide negative feedback when something needs to be fixed. Therefore, even when dealing with positive feedback, find a constructive way to implement any changes that you need to your business.

Pay Attention to Your Competitors

Yes, even your competitors will influence your customer’s needs. For example, if consumers have a bad experience with a competitor, they may turn to you to meet their needs. So, you should always pay attention to your competitors to better help your customers.

While it is not prudent to stalk your competition, you will find it necessary to understand how your competitor runs its business. Then, you can identify possible shortcomings in their business and find ways to improve your business by building on what customers need.

Provide Open Communication

One of the best ways to improve your business’s customer service is by communicating openly with clients and customers. Find ways to communicate directly with customers about what services and products you offer and how they meet their needs.

Use every available means to communicate with your customers. Whether it is online and social media or in-store surveys, make sure you keep in contact with your customers. No matter how you communicate with your customers, make sure you use consistency in that communication.

Communicating with your customers is a crucial component of running a business. When you have an open line of communication, customers’ needs will become readily available to you. From the feedback received via surveys or messages sent through emails, customers will be happy to let you know what they need when your business is transparent.

Helping your customers remember your brand will also help you retain them. You help customers remember your brand and business by constantly providing them with your best business practices. This consistency is one of the best ways to accomplish customer retention.

Following Up with Your Customers

There are so many different ways that you can get in touch with your customers. From in-store surveys to social media postings, customer communication is easier than ever. Following up with your customers after completing a service or transaction is an excellent opportunity to understand their needs.

Once you understand these needs, you can follow up with your customer to ensure that they are satisfied with your business dealings. One of the easiest ways to reach out to your customers for a follow-up is an email. Make sure that when you send out emails to customers, you fully represent your brand. Your voice still needs to remain consistent so that your customers will keep coming back.

Promptly Handle Complaints

Part of listening to your customers is also taking their complaints. While taking complaints may not always be an easy part of doing business, it is vital that you allow your customers an opportunity to speak their minds. In addition, when you let customers complain about poor service or poor quality of product, you are also gaining their trust.

It is an important part of this step to follow up after receiving a complaint promptly. Remember, most customers do not complain unless there is an issue. And as a business owner, you want to make sure that there are no issues between you and your clientele.

No matter the kind of feedback you receive, you can always learn from what your customers tell you. So, always encourage customers to express and share their feelings about your company. Stay as transparent as you can during this process, and customers will continue doing business with you.

Meeting Your Customer’s Needs

One of the keys to excellent customer service is understanding and meeting customers’ needs. To make this happen, several steps must be followed. Keep the following in mind while dealing with your clients, and excellent customer service is sure to follow.

Offer Reasonable Solutions

Knowing your customers’ needs is only half the battle. The other half is to offer solutions to any problems that may occur. Find ways to explore how to improve your business continually. One of these ways is to listen to your customers’ needs and then respond with a way to fix any issue.

One key thing to remember is that the solutions need to be simple. Keep an open mind when responding to customer issues, stay as transparent as possible and actively keep your customer in the loop as you offer any solution.

Keep Listening to Your Customers

Just because you found one customer’s need does not mean that you found them all. Constantly keep listening to everything your customers say about how you run your business. Remember, your goal is excellent customer service. Without listening, this goal is unattainable.

And, don’t just listen but actually hear what your customers are saying. Take into consideration everything they say, no matter how unimportant it may seem. While sometimes it is hard to admit that a customer may be right, you may have a broken system (especially if more than one customer complains about the same thing). The only way to stay in business is to keep listening.

Be Honest and Transparent

It does not matter what type of business you run, honesty and transparency are two of the most important things you need to remember. Keeping your customers aware of how you are running your business will keep you in business.

Unhappy customers are not repeat customers. After all, a happy customer is your greatest asset as a business. Remember that a happy customer is also a buying customer. Whether it’s goods or services you offer as a company, your customer is there because of how you make them feel.

Honesty and transparency are just good business practices. Stay honest in your dealings, and your business will increase. Keep transparency as part of your brand, and you will continue to have excellent customer service.

Tools for Improving Your Customer Service

Name Tags

Communicate and relate better with your employees and customers easier with the help of name tags. While we are slightly biased, name tags are just a good business decision. They provide identification, security and so many other benefits.

There are significant benefits to wearing name tags in any retail establishment (grocery store, boutique, department store, etc.). Some of these benefits include the use of identification in marketing, providing security, identifying employees and other staff, and many other positive benefits.

With an extensive line of tags available, we have everything to meet your needs. Name tags are guaranteed to improve your customers’ experience and improve your customer service.

Engraved metal and plastic name tags will help make your customer service better.

Name Plates

Be more approachable by using personalized name plates around your business. These name plates can include employee names, directions to find offices and other amenities, identify conference rooms and even provide an uplifting message for your customers.

Engraved plastic and metal name tags for offices and other businesses with company logos.

Reusable Badges

These versatile reusable name badges help your customers even when you have a high employee turnover. Your customer service will improve when everyone has identification. Reusable badges are perfect for volunteers, seasonal employees and even visitors.

And, with printable inserts, you can quickly provide identification for everyone at your company. Our reusable name badges are simple systems that can either be written on or printed and still look professional.

Speedy Badges provide temporary identification that improves your customer service.

Blog Highlight: Connecting with Customers

The H2H experience should be available to all customers. What we mean by this is human-to-human connections. Connecting with customers should be the focus of every business. Over the past while, we have become disconnected.

As humans, we crave experiences that connect us with others. Those connections have turned online throughout the last year and have become a little less human. So, how do we revert to that constant human interaction we naturally crave while still existing in our ever-changing world?

Part of the solution to this issue is becoming more approachable. While you and your company may have already been in a position of trust, people need to feel that they can still trust you and your services. Now the question is, how do you gain that trust and become more approachable.

Learn Even More: How To Connect with Your Customers

Retail Stores, Boutiques and More

In any retail establishment (grocery store, boutique, department store, etc.), wearing name tags helps to build a corporate identity and encourages employees and customers to interact with one another.

There are significant benefits to wearing name tags. Some of these benefits include the use of identification in marketing, providing security, identifying employees and other staff, as well as many other positive benefits. Here are some of our favorite reasons you need to utilize name badges in your retail business.

open sign for a retail shop

Unfortunately, we have all seen when a customer walks into a retail store and doesn’t get the attention they were looking for, so they leave. They were expecting something that the store offers but didn’t feel that they got the right help while looking for the product. So, now comes the hard part: how to make it so that your customers stay and make their purchase.

If we may be so bold, one way to guarantee a positive customer experience is name tags. These tools put customers and employees on a first name basis and ease the conversion of the sale. For example, when a customer is relaxed and comfortable, they are more likely to spend their money. And, when a customer feels like they know your employees (enter name tags), they are more relaxed.

The Benefits of Name Tags for Retail

From security to branding, retail establishments have almost become synonymous with name tag use. No matter your location or business, name tags are here to help. When a retail employee wears a name tag with a logo on it, the tag becomes a form of advertising. It can then reinforce the company’s brand in the minds of their customers.

Name tags have so much power, but you must first give it to them. Add logos, names and anything you feel that your retail establishment needs. From photo identification to reusable name badges for seasonal employees, everyone in your store should be wearing a name tag. And, here’s why!

Accountability

When working, it is vital that you hold your employees accountable for their actions. By providing them a name tag, not only will you help to maintain their accountability, but you also increase the professional status of your business. When someone wears identification, they tend to be more aware of their actions and how they affect others.

So, whether it’s handling customers or representing your company during an event, name tags will help keep your employees accountable for their actions. Name tags also increase productivity and keep your employees on task by providing them with a sense of responsibility.

Security

From using adhesive name badges to a badge holder on a lanyard, security is a must for all retail establishments. No matter your business knowing who is around you at all times provides better security. Name tags help with identifying people you come into contact with during a work day.

So, identify your employees better by using name tags to prove they belong where they are in your store. If your employees are accustomed to seeing their fellow colleagues with name tags, abnormalities are easily spotted. And, anyone that may be out of place would be immediately detected to help maintain the company’s security.

Openness and Conversations in Retail

For the majority of retailers, name tags are a necessity for business. And, because name tags are permission slips, they encourage engagement. This is due to their primary function being to personalize and humanize each person. Especially for a business whose focus is customer service and face-to-face interaction.

Starting conversations is much easier when people feel relaxed during their communication with your business. And, name tags invite encounters. By wearing a name tag, your employee automatically starts any necessary conversation without even knowing it.

What are some other benefits of wearing name tags that retailers can take advantage of?