Building a brand is something every business regularly focuses on. From excellent customer service to high-quality products, brand reputation is everything you do to retain customers. This reputation directly impacts your customer’s behavior toward your company. Making sure that you better your brand will help you stay in business. By producing high-quality interactions with clients and customers, you are building your brand reputation.
Donations are a great way to show your customers how much you care about their needs. Giving something away is about adding value to your community, no matter if it is time or money. The joy we get from giving our products to those in need helps us to better our brand by investing in our community. By building this reputation, we continue to not only help those around us but also better our brand.
We recently had the opportunity to give back to an organization that understands the importance of community service: the Red Barn Academy.
What is Red Barn Academy?
Our mission here is to help reinvent broken lives from addiction and crime by teaching hard work, discipline and integrity in a farm setting.
Red Barn Academy is a therapeutic community for substance abusers and behavioral change. A therapeutic community is based on the concept of mutual self-help. The motto at Red Barn Academy is “each one, teach one.” Everyone in our community has gifts and knowledge to share; we can learn and improve together. A therapeutic community is a residential treatment model with increased responsibility and independence. Red Barn Academy is a highly structured organization run by staff and current students (“Peers”).
The Haws family had a desire to give something back to the community – the original plan [back in 1976] was to construct a working community farm, within the master planned development, to help keep the feeling of the farm in Farmington. After development of the farm, The Haws family experienced their own personal tragedy related to addiction. This life-altering family loss set in motion their desire to help other families and individuals struggling with addiction a place to turn for help.
Why name tags?
The Red Barn Academy received metal name tags with engraved names from Coller Industries to help them in their cause. Each name tag features a first and last name engraved in gold on a mirror red name tag. Rounded corners and a magnetic fastener complete the professional look for each name tag.
Justice Tiedermann has first-hand knowledge about how Red Barn Academy works. “I am a student here at Red Barn Academy. I’m a recovering meth addict, and I’ve been here for two years now. Before coming to Red Barn Academy, I was a liar and manipulator who could hardly stand the sight of myself, let alone hear my own name. However, being here at Red Barn and just practicing doing the next right thing and working hard, literally working for either our moving company, our construction, and our property management, and pushing through those hard days of either blistering heat or bitter cold, I have developed a sense of confidence to where I can look in the mirror and be proud of who I see, and wear my name on my chest with pride.”
Tiedermann, a Senior Student on the Corporate Development team, said, “This [name tag donation] will help us provide a sense of professionalism and confidence within our students.”
Better Your Brand with Professional Identification
Like the Red Barn Academy, we believe that name tags help with professionalism and confidence. Developing a positive reputation requires consistency. The Red Barn Academy understands this should include wearing matching name tags. Wearing a name tag featuring your brand also helps your customers know that you have their best interest in mind. (P.S. We think they look great!).