A Conversation With A Name Badge

Have you ever talked with an inanimate object? Well, today, we’re sharing a recent conversation we had with a name badge!

We sat down over the long, holiday weekend with a Name Badge and asked several questions about how a name badge works and why they think their job is so important. Here are the top three questions from that interview.

Question 1: Describe Your Job

Reporter: I would like to start with a simple question, Name Badge. Please explain your job and what it is that you do on a daily basis.

Name Badge: Whoa! Slow down there! That’s a super detailed question, and it will take more than just a few minutes to answer. Are you sure you want to start with that one?

Reporter: Yes, I am sure.

Name Badge: Alright, glad you’re sitting down. So, here it goes. Although my job isn’t a simple one, it is reasonably easy to do. You see, the basic concept of my job is to let people know my name. But, here’s where it gets complicated. My name changes. My design changes. Sometimes I have color and sometimes I’m plain or even blank.

Reporter: That is a lot to take in, Name Badge. But I think you’re deviating from the question. What is your job?

Name Badge: First off, call me NB, it’s easier. In a nutshell, my job is to tell others who I am.

Reporter: That doesn’t sound too hard, NB. So, why do you think it’s so complicated?

NB: My job is complicated because of the many different ways people customize and use me.

Question 2: What Customizations Are Available?

NB: As I mentioned before, my design changes. Some people use their first name. Others use first and last names, while still others add titles, company names and sometimes even logos. And, I come in many different colors. I’m a chameleon that way. Oh, and sometimes people write on me.

Reporter: So, basically what you are telling me is that you have many faces? If that is the case, how do people know how to use you?

NB: Yes, I do have many faces. And sometimes that makes it a bit harder to use me. Although, to most people, using me is a natural thing; especially when those people work in stores or offices with tons of employees. Most know that I wear best on the right side of their shirt, but sometimes people put me in their pockets or place me where I’m hard to read. I do my job best when worn correctly.

Question 3: Finding Your Best Feature

Reporter: So, NB, if you’re appropriately worn and used correctly, what is your best feature?

NB: You like asking loaded questions, don’t you?

Reporter: What do you mean?

NB: Well, my best feature is the one the consumer likes the most. So, if they worked hard on their company’s branding, the logo would be my best feature. But, if the person wearing me needs others to know that they are a volunteer, then my title would be my best feature. Does that make sense?

Reporter: Yes, I suppose it does. So, your best feature is what others need it to be?

NB: Exactly!

Reporter: Wow! I’ve learned a lot from you today, NB. Thanks. I should probably be wearing a name badge, too!

The Best Features of Name Tags

What are name tag features and why are they so important? From security to basic identification, name tags are used for a variety of reasons. And, because of their distinguishing features, name tags are the perfect tool for everyone! They prove useful at meetings, conventions and in an office setting. No matter where you are, you’re sure to find a use for name tags.

And, here’s why!

Name Tag Features: Names, Titles and Pictures

The primary and most noticeable feature of a name tag is to display someone’s name. One of the most important things a name tag accomplishes is to identify the wearer. When a retail employee wears a name tag with a company name or logo visible on it, that name badge becomes a subtle form of advertising, and it reinforces that company’s brand into the minds of customers. Pictures also accomplish this same task.

Titles are also important, especially at a convention or large corporate meeting. Having a person’s title on a name tag is just as important as their name. This title defines the wearer and makes them more accessible to those looking for specific types of people at these large events.

By providing everyone at a conference or other event with identification, it reinforces their identities. And, this is indeed one of the essential features of a name tag.

Name Tag Features: Security and Branding

This fundamental feature isn’t just for use at a convention. Use name tags in offices and retail establishments for employees to recognize those who belong. As an example, if an employee is accustomed to seeing his or her fellow employees with name tags, an abnormality would be spotted easier. This is particularly true for a company that deals with sensitive information or products. Anyone that may be out of place would be immediately detected to help maintain the company’s security.

And, don’t forget branding! Leave your mark by adding a logo to all of the name tags in your office. Or, when creating name tags for a conference, add different company logos to each group’s name tags. Each company will appreciate this branding, and it also helps with continued recognition for each brand.

Relatability and Professionalism

Business name tags subtly encourage the wearer to maintain some professionalism. Sometimes it is easy for employees to forget where they are, but by adding a name badge or name tag, this is less likely to happen. While there is nothing wrong with having a casual working environment, a name tag will ensure a certain amount of professionalism.

The features of a name tag such as a name and company brand will also increase relatability for customers and clients. By wearing identification, employees immediately allow others to see who they are and thereby make themselves more approachable.

So, no matter your reason for wearing a name tag, remember these key features. And don’t forget to include them on all of your personal identification tools.

Company Branding with Name Tags

What is company branding?

A company’s brand is what they are, what they want to be, and what they aim to become. It can be a promise of quality, trust or service.

A brand is what makes a company or organization truly unique. Branding should make any business stand out from its competitors. It lets the consumer know what to expect from that company.

Branding is one of the most important parts of any business. And, it doesn’t matter if that business is large or small. Building a strong brand helps a company or organization be financially secure. Product marketing is really where this process all begins.

To be successful in marketing a company’s brand, a strong branding or marketing strategy must be present. To determine the brand of a business, a target market and the product or service needs to be identified.

By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool for company branding.

A few things to consider when working with a brand:

Brand Identity: This is the customer’s knowledge of and ability to recognize the brand.
Brand Meaning: This is the character of the brand beyond the image. And, it includes product or business features, reliability, value and experience.
Consumer Relationship: This is the attitude of the customer toward the brand.

Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating. This encourages product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should possess the above characteristics.

Many of our name tags and other personalized products can have a logo added. Name tags can be laser engraved or printed with a logo and company name as well as a person’s name. Reusable name badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.

A company brand serves as a promise to the customer.

Remember that the brand will be used in a marketing strategy and requires extensive research. This applies no matter if the business offers a service or product. Consumers must understand a brand to increase the effectiveness and value for the company.

Improving Business In 4 Easy Steps

Here are a few quick and easy ways to help you improve your business with ONE tool!

Being able to recognize someone instantly is a huge benefit to a business these days. It will also contribute to improving your business contacts and employee relationships. Following is a quick list of four ways to improve your overall business by introducing name tags into your daily life.

First, it gives your employee a name!

Sometimes you might run into an old friend or acquaintance while you are out shopping or at a business function. But, most of the time, you won’t know too many people. All companies can benefit from their employees using name tags. Provide employees, volunteers or event-goers with a name tag or name badge for easy identification.

With each person displaying their name on a name tag, customers and attendees will quickly identify the people they need to ask for help. And when that happens, the employee’s confidence and comfort level increases. All in all, wearing a name tag encourages people to be more mindful of their surroundings.

Second, they provide security!

By giving employees name tags, you are providing security for your office or store. And, who doesn’t want a secure business? With a simple branding logo, employees are easily identified by customers and other employees. No one will ever have to guess at who their coworkers are again.

Another great tool for security is our photo ID badges. By adding a picture, a name and a logo, the wearer is sure to get noticed; and for all the right reasons!

Third, name badges help to hold employees accountable.

This simple tool, similar to a uniform, is the perfect way to remind an employee of where they are. It gives them a sense of direction and purpose. And, it makes it easy for you to follow or spot them in a crowd of customers or event attendees. It is another way to ensure your employees are representing you and your business in the exact way you need to be represented.

Fourth, help yourself in rewarding/disciplining your employees.

When issues arise at your office, store or restaurant and you find a customer needs to speak with management, it becomes easier to identify the employee that needs to be pulled aside. Whether that is for a job well done or a little bit of coaching, a name tag helps the customer know who to report if or when it becomes necessary.

Names are what it’s all about these days in business. Do your customers know your’s and your employee’s names? Help them out with a name tag today at www.nametag.com!

4 Products for Corporate Gifting

Do you want to show true appreciation in your corporate gifting this year? Skip the cheap trinkets and stick with personalized products!

It’s amazing how much energy and money are wasted on gifts that get forgotten or that are simply thrown out altogether. Here are a few products to help insure that your corporate gifting doesn’t go unwanted this year.

1. Name Tags

Do you know someone who needs an exciting new look to that dingy uniform? Do your employees need to feel more empowered with their physical presentation to your customers? Get them a bright, shiny new name tag this year. Corporate gifting doesn’t have to mean giving them a boring, branded pen. Instead, give them a new look and some renewed energy with a fresh name tag. And don’t forget to get your brand out there! Design these new name tags with your logo.

2. Name Plates

While this seems to be the most traditional, don’t be caught up in a boring streak! Name plates can be customized to fit anyone’s personality. From favorite quotes to a fancy font for a name, choose from a large variety of these wonderful and flexible personal identification tools.

3. Desk Wedges

Just like name plates, don’t sell yourself short on this fun item! Choose from several styles and customize them to meet the recipient’s personality. Quotes and simple sayings look amazing on acrylic name plates. Personalize executive name plates with names, titles and other fun logos and text. They also come in several color and style choices.

4. Don’t forget the Ribbons!

Any of the above items are perfect for any office, retail store or other organization. But, don’t underestimate the importance of presentation! Once you have your personalized products and slip them into that plain, boring box, tie it up with branded ribbon rolls. Or create your own logo gift tags from imprinted ribbons. Whatever your choice, brand it! Make sure those who are receiving your wonderful and thoughtful gifts know where it’s coming from.

Corporate gifting is a fun and wonderful way to show appreciation. These products will help you to maximize your investment. Have you ever received a corporate gift that you couldn’t live without? We’d love to hear from you!