Customer Service and Name Tags

From customer service to hospitality services, are name tags a necessity?

There are two arguments, and they are simple: yes and no. When it comes right down to the nitty-gritty, most businesses use name tags. And, primarily customer service oriented ones, will tell you that they feel it is necessary to wear identification. Whether that’s an embroidered logo on a shirt or an actual name tag, branding is somehow incorporated onto their employees.

Now, the question needs to be asked about those employees. Who, and be honest here, really likes to wear a name tag? Not everyone enjoys having that immediate first name status with everyone they meet. So, the underlying question remains: should you use name tags for the best customer service possible?

using name tags in customer service and hospitality services

An Expert’s Answer: It Depends

While there are many reasons to wear name tags (see below*), there are also many that would fight against the “need.” Some of the finest in the hospitality business suggest that by using name tags, you are alienating your employees. They argue that name tags separate the employee from the consumer and presents a barrier between the two.

Tim Miller, a hotelier who was intimately involved in the creation of the new Marriott—Ian Schrager Edition brand, echoes this sentiment.

[Edition employees] don’t wear name tags because we want it to be similar to when you’re at home and a friend stops by and stays with you for a couple of nights. We want to provide service in a less artificial way than would be implied by the dividing line of name badged employees and civilian-dressed guests.”

And there’s no question that an environment adorned with name badge employees looks more stilted, artificial, less genuine than without it. Hotelier Tim Miller again: “We didn’t want the stilted awkwardness of ‘look, I work here, I’m taking care of you because that’s what it says on my badge I do.’”

By removing name tags from uniforms, some companies feel as though they are providing a more peer-to-peer relationship to form. That name tag, and the removal of, provides a barrier that is not a necessity for all businesses.

Consider This: Name Badges Improve Customer Service

Mark Harmon, CEO of Auberge Resorts and truly a “hotelier’s hotelier” told me, “We want to develop a relationship between our staff and guests. It’s awkward for the guest to have to ask for your name or the staff member to introduce himself. I find that guests love it when they can easily remember the name of our people.”

*This is where it gets good!

name tags are the perfect accessory for someone in customer service

For the majority of businesses, name badges are a must. Especially those whose focus is the customer service and face-to-face time with their consumers. And the reasons are pretty obvious.

Starting conversations is much easier when two people (or more) feel at ease in the communication. And, this can all start with a simple introduction. By wearing a name tag, your employee automatically starts this conversation without even knowing it!

This brings us to our next point: balancing your employees and customers needs. With technology as it is, you can know your customers before they need to initiate any conversation. Do this by using loyalty or membership cards, credit cards and even event passes. So, level your playing field with name tags so that your customer knows your employee just as the employee knows them.

And don’t forget about security and accountability. Name tags help your employees stay on task by providing them with a sense of responsibility and accountability. Those respectful actions are then reflected on their treatment of your customers and provides a positive environment for everyone. From making sure everyone is where they belong for security reasons to providing the best customer experience possible, name tags are here to stay!

So, give credit where it is due and don your name tag in support of knowing your customers!

Designing Your Perfect Name Tag

What information should I include when designing my name tag?

From font choice to details you think you should include, name tags are, surprisingly, an intricate thing when it comes to designing. And, making sure they read well is something you must consider before ordering one. Here are some guidelines to follow to make sure you are getting identification that helps your business.

Material & Color

blank name tags that feature both plastic and metal materials

Durability is a must! We carry both high-quality plastic and metal materials. So, no matter your new name tag use, we have a material that will fit your designing needs. And, with 30 plastic colors and 18 metal color combinations, we have a color that will suit your business needs as well. But, remember what Scott Ginsberg, the Name Tag Guy, said:

“The most effective background color for name tags is white. This allows maximum visibility for your logo, name and position. Dark blue, green or red backgrounds are used occasionally, but they have a tendency to ‘steal the show’ from the rest of your name tag.”

“Write the font in black or dark blue. Never use yellow, orange or any other light color. Even if a dark color choice means an aesthetic digression, fashion must be outweighed by your name tag’s approachability and visibility! Finally, unless you work in an academic capacity, avoid gold name tags.”

Font Size & Style

two printed font choices that send different messages even though when designing a name tag they used the same text

From size to the color, the font is one of the most important aspects of your new name tag. Yes, font matters when designing your new name tags! You should always choose a readable font and size. If others cannot read your name tag from at least 10 feet away, your font size is too small. However, don’t stray the other direction. Too large of a font will distract and limit, if not remove, space for additional information. Even if you are attending a horror convention, the name tag font should always be legible. If someone can’t read it, that negates the use of your name tag, so why even wear one?

Always consider the following: What does my font choice really say? Melanie Bunch, Coller Industries’ graphic artist, says, “Make sure you are using a font that suits your business or event needs. Even the tone of the font choice is essential. A bookstore or cafe might opt for a more casual font, while fine clothing or 5-star restaurants might want a fancier or more formal font. Large businesses and corporations may want to choose a font that is consistent with their company branding, which tends to be something more utilitarian.”

On the other hand, some fonts are always a bit more professional than others. We offer 17 font choices that are fun, yet maintain professionalism for nearly any business. And, remember that some fonts are great for employee names, but not suitable for a business name or title.

Engraving & Printing

engraved logos on metal and plastic name tags are a key feature when designing a new tag

Before requesting any engraved (or printed) text for your new name tags, first, consider your size. Once you choose a name tag size, any names, titles or other information will then need to be tested to make sure they will appropriately fit. Shorter and smaller name tags may look better with your uniforms, but then you will most likely have to settle with first names only when designing. But, don’t think the larger your name tags, the more information you can have.

Once you have names, titles and your business name planned out, you can consider your logo. Always ask yourself, “Does this new name tag actually need my logo on it?” If the answer is yes, make sure to choose a name tag that best suits that logo. From engraving to full-color printing we have a logo solution we’re sure you’ll love.

The final guideline here is never to think your name tag is a business card.

There is a thin line between just enough information and too much when designing new name tags. Keep it simple, and keep it flowing. Yes, you need to represent the person wearing the name tag and in some cases, your business. But, remember that less is always more when it comes to name tags.

The Truth About Name Tags

The more you know of the truth about name tags, the more you will want to wear them all the time!

the truth about name tags is that they can even be found on murals on the walls of office buildings

the truth about name tags is that even professional and collegiate coaches wear them

From a mural in Texas to the neck of a football coach in Utah, name tags continue to make a mark in the news! And, the truth about name tags is that actors, athletes and plenty of other people wear them daily. And we’re sure you have heard about people (Scott Ginsberg) that choose to make name tags a daily part of their wardrobe. So, we’re here to prove the truth about name tags and why everyone should be wearing them.

the truth about name tags is that they look great with any outfitRecently, Shannon Palus, a writer at Slate magazine, found herself wishing for name tags in her office. Palus said, “I started at Slate not too long ago, and in my first weeks in the magazine’s New York office, I was faced with a problem that is familiar to anyone who’s ever started a new office job. I was surrounded by dozens of new faces and struggled to connect them to names. Which man with a scruffy beard was the one in charge of podcasts again? Who was the friendly woman at my desk pod offering me some of her snacks? I found myself wishing, as I often do, that everyone was wearing a name tag. In fact, I realized all adults should wear name tags.”

And, here at Coller Industries, we love Palus’ anecdote, “Think of the accessorizing possibilities: Everyone could have a little name tag drawer, right next to underwear and socks. Flowery script for days when you feel fancy, basic Helvetica for no-nonsense impressions… Entire new traditions could spring up around name tags; dare I say it would be a cute move to leave one of your tags at a date’s house?”

The Best Features of Name Tags

From security to identification, the truth about name tags is that people use them for a variety of reasons. And, because of their distinguishing features, name tags are perfect for everyone! By providing everyone at a conference or other event with identification, it reinforces their identities. They will also help with networking activities where attendees may not know everyone yet.

By using name tags at conferences and other events, you become more approachable. And, in turn, this approachability increases your chance of making lasting relationships that will help in life and business. The truth about name tags is that wearing one stretches your personality. It makes you come out of your shell and your comfort zone. And, in turn, it helps others to do the same. Sure, it might be a bit uncomfortable at first, but think about the impact you have on others by immediately disclosing your name.

When you wear a name tag, you become the face of your purpose, and you are representing that to everyone around you. In many ways, this benefits both you and your goal so that the people around you can put a face with a name. We have all heard that “a picture is worth a thousand words.” So, tell that story simply and quickly with your smile and a name tag.

Name Tags get the Last Word

And, finally, we again agree with Palus when she said, “The thing is, in the 21st century, we already use name tags for lots of our interactions. Entire meetings’ worth of discussions take place on (work chat systems), where you can always clearly identify the name of whoever is ‘talking.’ Facebook is an endless high school reunion, with name tags. LinkedIn is a networking happy hour, with name tags. Twitter is, at times, like being stuck on a 20-hour flight where everyone is yelling, but at least there are name tags. If we made wearing name tags in the real world a social norm, we might even reduce the friction of in-person interactions—and make it a tad easier to log off.”

Because name tags are permission slips, they encourage engagement. Their primary function is to personalize and humanize each person. Inviting encounters is what they do. And you permit this change to happen every time you put on your name tag. So, grab your name tag and start sharing the truth about name tags at your next office party or friend’s night out!

How to Commit to Quality Using Name Tags

From customer service to team building, every business should commit to quality using name tags.

show that you commit to quality with custom name tagsWhat does commit to quality mean?

COMMIT: to carry into action deliberately; pledge or bind (a person or an organization) to a certain course or policy.

QUALITY: the standard of something as measured against other things of a similar kind; the degree of excellence of something.

Why would a company need to commit to quality?

In most cases, businesses who do not have a commitment to quality fail. Yes, a company who doesn’t maintain quality in their service or goods can succeed. However, it is far more likely for a business to succeed when they focus and commit to quality.

Author of Out of the Crisis, W. Edwards Deming wrote, “Create constancy of purpose toward improvement of product and service, with the aim to become competitive, to stay in business and to provide jobs.”

The message to learn from this statement is that no matter the service or product, consistent quality must be your primary business focus. And with that knowledge, you can make sure that your business maintains quality throughout your production and practices.

Deming also wrote, “Cease dependence on inspection to achieve quality. Eliminate the need for massive inspection by building quality into the product in the first place.”

Constancy of purpose means that quality decisions are not situational. End of month quality is the same as the beginning of the month. It means that the long term benefit of the organization is not sacrificed to hit quarterly targets. It means having your eye on the competition, whether it is in your industry or coming from elsewhere, with plans to stay ahead.

When a company commits to quality, they must do so from day one. Once a specific quality standard is set, it must be upheld at all production stages and in all departments. And, communicating this standard of quality to your customers is an absolute must. Make sure that your customers understand that when you commit to quality that it isn’t just for your company, it’s for them!

How do name tags help with committing to quality?

To commit to quality is easier than you might think. For a lot of professions, appearance is a crucial factor in this quality. So, maintaining your commitment to quality is easy with a uniform and the proper name tag. Whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

use name tags to establish brand consistency and commit to qualityWhether your job is in the food service industry or you are a CEO of a major corporation, showing professionalism by wearing a name tag is sure to make your job a bit easier. By attaching this simple item to your uniform or daily attire, you will stand out from all of your competitors. And, they make corporate branding a breeze by identifying employees at any business even easier.

 

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of the services and products of your business are consistent. Employees and customers know when that consistency is not present. So, make sure to choose name tags that reflect your brand’s commitment to quality. And once this is accomplished, showing that you commit to quality is easy.

Company name tags show you care about the quality of your brand. When employees wear name tags, they are more accountable for their actions as customers can comment on them by name. And branded name tags prove to customers that you pay attention to all details. So, when you commit to quality, it helps you gain public trust and grow your business.

Coller Industries commits to quality with every name tag!

For the past five years, Coller Industries has kept its error rate under 1%. In 2018, our overall error rate was 0.386%, which means that only 1 in about 260 orders contained an error. Considering that each product has up to 15 variables, we are proud of this accomplishment. It is thanks to our careful checking process and customer satisfaction guarantee that we can achieve this. And, because of our company procedures, each customer will walk away with a positive consumer experience and the identification products they need.

Investing in the proper tools also shows that you want to commit to quality. From name tags to lanyards and even custom ribbons, help your business branding with logos, colors and so much more!