Brand vs. Logo (and why magnets are cool)

Brand = a type of product manufactured by a particular company under a particular name.

A company’s brand is what they are, what they want to be, and what they aim to become. It can be a promise of quality, trust or service. A brand is what makes a company or organization truly unique.

Logo = a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

Your logo represents you, your company, your brand and your overall commitment to your clients and customers. And creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts) lets people know you’re proud of what you stand for.

Multiple personalized name tags all with deluxe magnets for fasteners.

Adding a logo to any name tag is an excellent way to maximize branding for your company. Choose from either metal or plastic and customize it to match your work environment and brand. Logos are engraved or printed depending on the style and material you choose. P.S. Don’t forget the magnets!

For many professions, appearance is a crucial factor in this quality. Maintaining your commitment to quality is easy with a uniform and the proper name tag. So whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of your business’s services and products are consistent. Employees and customers know when that consistency is not present. Choose name tags that reflect your brand’s commitment to quality. Once accomplishing this, showing that you commit to quality is easy.

5 Design Principles for Logo Usage

Logo Size – A logo’s final size makes a difference. The more detail a logo has, the more difficult it becomes to see at smaller sizes, so a logo that looks great on a name plate may not work as well on a name tag.

Color – Carefully think about the color of your logo and the color of the name tag. If your logo has bright colors, it will not make as much of a statement on an engraved two-color tag, but it will look stunning as a UV color printed on plastic or metal or even as a full color plastic tag.

Contrast – No matter where you have your logo, you want to make sure it is highly visible. So, consider the contrast between colors as you choose materials and printing/engraving style. For example, as shown below, pastels on silver can wash out, and on the name plate and tag above, the blues in the logo blend with the chosen material.

Logo Orientation – The shape and orientation of your logo make a difference in where to place it on your product. The horizontal logo on this example works well when placed at the top of the name tag. However, when placed on the right side, it shrinks to a size that isn’t visible. A good rule is that a horizontal logo is best on the top or bottom of your tag design, while a vertical logo is best on the right or left.

Product – Artwork requirements for logos vary by product. For example, a single color vector file is required for some products, while a high-quality bitmap or multicolor vector file is required for full color products. Individual order pages will let you know which requirements are required for each product.

Which Name Tag Fastener is Right for You?

You’ve chosen which name tag you want, designed your logo to advertise your brand and made a list of the names you need printed on them. There’s still one crucial part of the name tag equation left: choosing a fastener. It isn’t a decision to take lightly, as different occasions and environments call for specific fasteners. Work attire, uniforms and environment need to be taken into consideration. The fastener you choose will directly impact the appearance and wearability of the name tag, so choose carefully!

Fasteners

A full color name tag with someone's first and last name as well as a deluxe magnetic fastener.

Even the fastener on a name tag helps reflect your company’s standards. Each fastener choice we carry only aids in the presentation of your chosen name tags by keeping them fixed firmly to uniforms and other employee attire. Our Deluxe Magnetic Fasteners hold through thick material and multiple layers of clothing, making them our most popular choice. Everything we offer not only is permanently attached to each name tag, but it will help your high-quality image stand out from your competition.

Why are magnets trendy?

Deluxe magnets shown on the back of a personalized name tag.

Our most popular fastener choice is the deluxe magnetic fastener.

This fastener consists of two parts: a metal plate with indentations, which holds the magnet in place and adheres to the back of most name tags, and a plastic bar that has two strong magnets, which holds in place through multiple layers of clothing.

There are many types of fasteners to go with your name tag. These include deluxe magnets, pins, swivel bulldog clips, pocket clips and more. Deluxe magnets have become more popular for name tags because they do not puncture clothing with pins. Name tags can also be worn around the neck using a lanyard or neck wallet.

Providing high-quality name tags at networking events is a minor detail that makes a big difference. They are worth the extra money. When we host networking events for hospitality industry professionals, we invest in high-quality name tags that stick to clothing using a magnet instead of those with a pin. We’ve learned that people don’t always want to put a pin through their clothes and that using high-quality magnetic name tags elevates the perceived quality of the event.

The final thing to cover is the fastener choice. Most name tags come with multiple options, but be careful with these. Don’t order a lanyard to go with an adhesive name badge! It just wouldn’t work. Be smart about the choice. While magnetic fasteners are popular, pins or clips might be more appropriate for your situation. Always think of how and where you are wearing the name tag before making the final selection on a fastener.

Brand Refresh (Tips and Tricks)

One of the easiest ways to feel better about yourself is a new haircut. Or buying a new outfit, shoes included. You start to feel differently about things by giving yourself a new look. You may recognize that this quick makeover has increased your positive outlook on life. And now that you have that mindset, you can accomplish extraordinary things.

Your business is no different. Sometimes marketing ideas fade, and sales dry out. Maybe it is as simple as your company logo being out of date. Enter the brand refresh. From redesigning a logo to giving your leadership a new structure, a refresh will often help get a business out of a rut. In order to have a successful brand refresh, your business must rethink its approach to product, story, culture and customer.

A successful brand revival does not happen in a single moment. There are no shortcuts. There is only a continuum of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to cultural relevance, consumer love, and business success.

Brand Refresh (Tips and Tricks) - Influencing Identity by Coller Industries Incorporated

Refreshing Your Business with New Identification

Adding a logo onto any name tag or name plate is an excellent way to maximize branding for your company. And, finding the perfect identification just got easier! Choose from either metal or plastic and customize it to match your work environment and brand. Logos can be engraved or printed depending on the style you choose.

A refresh can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring fresh recognition. A brand refresh maintains a visual connection to how the brand identity was seen before. But the “new suit” makeover is up-to-date, vibrant and designed for today’s audiences.

Brand Refresh with Name Tags

Show your professionalism and start fresh with a new name tag that suits you and your business.

A new name tag on a working professional that helps with a brand refresh.

We know that wearing name tags helps build a corporate identity. These professional tools also help customers interact better with their employees. Imagine what would happen if not only your employees wore name tags, but so did your customers! There would never be any question about who people were or what they needed.

Professional tools, such as name tags are essential in marketing and communication. They provide not only personal identity but corporate branding as well. Employees who wear name tags offer a sense of customer service and responsibility for that business. Name tags are often the hardest working element to a person’s uniform in meetings, conventions or any event.

Brand Refresh with Name Plates

Spruce up your office with new name plates for all of your employees!

A colored logo printed on a new name plate during a brand refresh for an office building.

While a name plate is common to see in a workplace, they are often needed for various reasons. Name plates serve multiple functions in different places, from employee identification to the labeling of doors and stairways. For example, a name plate typically displays someone’s name and title when found in an office building. And these plates either sit on a desk or hang on a wall just outside an office.

Adding a logo to a nameplate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistent branding throughout any office or building.

Is your business due for a brand refresh?

Time and your customers are constantly moving and if you don’t move with them, you fall behind. Branding and design from just a few years ago is already starting to look outdated. Go further back still and it can look almost laughably crude. If your company fails to adjust and refresh, it can undermine customer trust and marketplace credibility. People expect businesses and brands to keep pace with changing times, so refreshing your brand makes you look sharp, in charge of your image and hence more professional. In short, it ensures that customers take you seriously.

It’s important that your customers feel like your brand reflects them, and if your brand feels like it’s behind the times, that bond can weaken. Just as your customers grow and improve, so should your business and a brand refresh means that your messaging will reflect this. Branding that helps retain existing customers and attract new ones will ultimately benefit the company financially.

Although change for change’s sake is seldom a good reason for a brand refresh, it could be just what your business needs. Just make sure that the underlying reasons justify the refresh. Keep in mind your reasoning and strategies while working toward your new brand identity.

Employee Safety and Quality Name Tags

As an employer, it is in your best interest to think about employee safety and resolve your employees’ concerns about wearing name tags. When employees feel safe at work, they are happier, more loyal and more productive. They experience lower stress levels and take risks to come up with creative solutions. If you want your employees to do their best, then you need to help them feel safe wearing name tags.

What makes high-quality name tags a must for your business? A name tag helps to create a connection between you and your customer by providing identification of employees and other staff. This name tag also lets your customers know you are here to help and that your objective is to service their needs. There are several basic features to high-quality name tags that provide value to both your name tag and your brand’s identity. (Read More!)

Identification goes hand-in-hand with credibility. If you know someone’s name and the company they are representing, you are more likely to strike up a conversation. In turn, they are also more likely to respond positively to your inquisitions. Having employees quickly identifiable is key in all business interactions, and your company will be able to retain more and more customers.

Remember…

A person is more interested in their name than in all the other names on earth put together. Remember that name and call it easily, and you have paid a subtle and very effective compliment. But forget it or misspell it – and you have placed yourself at a sharp disadvantage…one of the simplest, most obvious and most important ways of gaining goodwill was by remembering names and making people feel important – yet how many of us do it?
How to Win Friends and Influence People – Dale Carnegie

How to Use Different Name Tags while Considering Employee Safety

The important thing when considering name tags is to make sure that your employees feel safe wearing them. Talk to everyone about workplace security and how name tags create a safe work environment. And remember, a name tag helps to create a connection between you and your customer by providing identification of employees and other staff.

A Quick Guide to Name Usage for Employee Safety

First Name Only

  • Retail
  • Food Services
  • Nonprofit/Association
  • Hospitality/Tourism

First and Last Names

  • Educational
  • Sales
  • Professional Services
  • Personal/Family

Adding a Logo and Title

  • Administrative
  • Business/Technology
  • Finance/Insurance
  • Healthcare

Adding All the Bling

  • Real Estate/Housing
  • Events/Event Planning
  • Advertising/Marketing
  • Clubs/Fraternities

A plastic name tag with someone's first name only helps everyone with employee safety.
Featuring someone's full name on a name tag can help them feel recognized and included.
Add an engraved logo to your name tags to help your branding stand out while still considering employee safety.
Find that perfect logo look with a full color print and engraved names and titles.

Why Employees May Worry About Name Tags

Some employees do not like to wear name tags because they think it puts them at risk of identity theft. In this digital age, it is easy to find someone’s social media accounts and other information just from knowing their name and where they work. Scammers can also contact human resources and ask for an employee’s information. No matter how people may try to steal your employee’s identity, the consequences can be devastating. If someone steals your employee’s identity, they can end up in a serious financial crisis. Such damage can take months, if not years, to recover from.

Another reason employees may not want to wear name tags is because they are afraid of being harassed. Name tags allow customers, co-workers and vendors to ask for them by name. Some of your employees may have experienced workplace harassment in the form of customers coming to the store and asking for them specifically. If this is the case, your employees are more likely to object to wearing a name tag.

Contains excerpts from How to Help Employees Feel Safe Wearing Name Tags.


7 Features of High-Quality Name Tags

Your name tag reflects your brand’s value. The higher the quality, the more customers will trust you to meet their needs. Here is a quick reference to help you throughout the ordering process.

Question & Answer: How to Use Identification

We often receive the same questions from multiple customers. Sometimes, these questions are easy to answer, but sometimes they require a bit more clarification. Have you ever had a question about name tags or other identification products? We are taking some time to answer some frequently asked questions that our customer service team repeatedly gets. And we will expand on each question so that you, too, will understand our processes. 

Find any answer to any question about name tags, personalized ribbons and more.

Question: Which name tag size should I order?

Answer: The size of your name tags depends on how much information you want on them.

For a simple 1 or 2 line tag with only text (name and professional title), we typically recommend a 1 x 3 inch tag. However, if you are working with visually impaired people, you may want something much larger, so the text size can be increased.

If you are ordering tags with your company or brand logo, you will want to consider where you want the logo on your tag, and if it will fit there. For example, if you have a horizontally long logo, we don’t recommend putting it to the left of the tag because there won’t be as much room for your text. The best option would be to center it above the text and go with a taller tag, such as a 1.5 x 3 inches. If you have a more circular or square logo, they typically look best to the left of the text, and you wouldn’t need as tall of a tag.

Question: Most of your products require a list of names. How do I submit this list?

Answer: We have two options for submitting a name list for your customized order.

The first would be to upload them while you are on the order page. You can type them right into the provided form or upload an existing file. Our system will ask you to review everything to ensure that you entered the correct spelling and punctuation. You do want to make sure you submit the list in the case you would like on the product (upper and lower; e.g., Jane O’Connor).

You can also email your list after you place your order to nametag@nametag.com. Once your order has been placed, you will receive an order number that needs to be referenced in your email’s subject line. This email goes to the customer service representative who is in charge of your order, and they will make sure that it is usable. If there are any issues, they will contact you.

Question: What is the best way to print names for reusable name tags such as Mighty Badges?

Answer: We have multiple ways you can format your printable inserts for your reusable name badges.

The recommended way would be to use the NamePrint Graphics software. This software lets you add text and graphics to inserts using your printer.

The other option we have for your printed inserts is a small collection of predetermined templates. We do not have these for every reusable product, so check the bottom of the product order pages for available templates. 

Question: How can I order more of the same name tags I already have?

Answer: We have an online reorder program to make ordering more name tags easier.

The first thing you need to understand is what is a reorder? A reorder is when you need to order more of the same product you already have in use, but require different names. Lucky for you, our reordering system is easy to use and quick to understand.

All of your design info is kept on file under your customer number. Once you place your first order with Coller Industries, you receive a customer number. This number allows us (and you) to quickly and easily locate your information and previous orders. To place a reorder for your name tags, visit https://www.nametag.com/reorders/ or go to our home page (www.nametag.com) and select the “Reorder” link at the top of the page. Once there, you need to enter your customer number and select the layout you need to order. After making that selection, you only need to submit the new name list (text) for the new order.

Do you have a question that wasn’t answered here?

There are three ways to get your answer!

1. Visit our Facebook page on July 22, 2020, at 11:30 a.m. (Mountain time) for our first ever Live Video Event.

2. Leave a comment here, and someone will get back within one business day (Monday through Friday).

3. Contact customer service at 1-801-931-5000 (our office hours are Monday through Friday, 7 a.m. to 5 p.m.).

Other Question and Answer Blogs:

Week Two: Perfect Your Networking Strategy With Custom Ribbons

Week Three: Q&A: Your Name Tag Investment

Better Your Brand with Community Service

Building a brand is something every business regularly focuses on. From excellent customer service to high-quality products, brand reputation is everything you do to retain customers. This reputation directly impacts your customer’s behavior toward your company. Making sure that you better your brand will help you stay in business. By producing high-quality interactions with clients and customers, you are building your brand reputation.

Donations are a great way to show your customers how much you care about their needs. Giving something away is about adding value to your community, no matter if it is time or money. The joy we get from giving our products to those in need helps us to better our brand by investing in our community. By building this reputation, we continue to not only help those around us but also better our brand.

We recently had the opportunity to give back to an organization that understands the importance of community service: the Red Barn Academy.

What is Red Barn Academy?

Our mission here is to help reinvent broken lives from addiction and crime by teaching hard work, discipline and integrity in a farm setting.

Red Barn Academy is a therapeutic community for substance abusers and behavioral change. A therapeutic community is based on the concept of mutual self-help. The motto at Red Barn Academy is “each one, teach one.” Everyone in our community has gifts and knowledge to share; we can learn and improve together. A therapeutic community is a residential treatment model with increased responsibility and independence. Red Barn Academy is a highly structured organization run by staff and current students (“Peers”).

The Haws family had a desire to give something back to the community – the original plan [back in 1976] was to construct a working community farm, within the master planned development, to help keep the feeling of the farm in Farmington. After development of the farm, The Haws family experienced their own personal tragedy related to addiction. This life-altering family loss set in motion their desire to help other families and individuals struggling with addiction a place to turn for help.

Why name tags?

The Red Barn Academy received metal name tags with engraved names from Coller Industries to help them in their cause. Each name tag features a first and last name engraved in gold on a mirror red name tag. Rounded corners and a magnetic fastener complete the professional look for each name tag.

The Red Barn Academy staff wearing metal name tags from Coller Industries

Justice Tiedermann has first-hand knowledge about how Red Barn Academy works. “I am a student here at Red Barn Academy. I’m a recovering meth addict, and I’ve been here for two years now. Before coming to Red Barn Academy, I was a liar and manipulator who could hardly stand the sight of myself, let alone hear my own name. However, being here at Red Barn and just practicing doing the next right thing and working hard, literally working for either our moving company, our construction, and our property management, and pushing through those hard days of either blistering heat or bitter cold, I have developed a sense of confidence to where I can look in the mirror and be proud of who I see, and wear my name on my chest with pride.”

Tiedermann, a Senior Student on the Corporate Development team, said, “This [name tag donation] will help us provide a sense of professionalism and confidence within our students.”

Better Your Brand with Professional Identification

better your brand with metal engraved classic name tags from Coller Industries

Like the Red Barn Academy, we believe that name tags help with professionalism and confidence. Developing a positive reputation requires consistency. The Red Barn Academy understands this should include wearing matching name tags. Wearing a name tag featuring your brand also helps your customers know that you have their best interest in mind. (P.S. We think they look great!).