Question & Answer: How to Use Identification

We often receive the same questions from multiple customers. Sometimes, these questions are easy to answer, but sometimes they require a bit more clarification. Have you ever had a question about name tags or other identification products? We are taking some time to answer some frequently asked questions that our customer service team repeatedly gets. And we will expand on each question so that you, too, will understand our processes. 

Find any answer to any question about name tags, personalized ribbons and more.

Question: Which name tag size should I order?

Answer: The size of your name tags depends on how much information you want on them.

For a simple 1 or 2 line tag with only text (name and professional title), we typically recommend a 1 x 3 inch tag. However, if you are working with visually impaired people, you may want something much larger, so the text size can be increased.

If you are ordering tags with your company or brand logo, you will want to consider where you want the logo on your tag, and if it will fit there. For example, if you have a horizontally long logo, we don’t recommend putting it to the left of the tag because there won’t be as much room for your text. The best option would be to center it above the text and go with a taller tag, such as a 1.5 x 3 inches. If you have a more circular or square logo, they typically look best to the left of the text, and you wouldn’t need as tall of a tag.

Question: Most of your products require a list of names. How do I submit this list?

Answer: We have two options for submitting a name list for your customized order.

The first would be to upload them while you are on the order page. You can type them right into the provided form or upload an existing file. Our system will ask you to review everything to ensure that you entered the correct spelling and punctuation. You do want to make sure you submit the list in the case you would like on the product (upper and lower; e.g., Jane O’Connor).

You can also email your list after you place your order to nametag@nametag.com. Once your order has been placed, you will receive an order number that needs to be referenced in your email’s subject line. This email goes to the customer service representative who is in charge of your order, and they will make sure that it is usable. If there are any issues, they will contact you.

Question: What is the best way to print names for reusable name tags such as Mighty Badges?

Answer: We have multiple ways you can format your printable inserts for your reusable name badges.

The recommended way would be to use the NamePrint Graphics software. This software lets you add text and graphics to inserts using your printer.

The other option we have for your printed inserts is a small collection of predetermined templates. We do not have these for every reusable product, so check the bottom of the product order pages for available templates. 

Question: How can I order more of the same name tags I already have?

Answer: We have an online reorder program to make ordering more name tags easier.

The first thing you need to understand is what is a reorder? A reorder is when you need to order more of the same product you already have in use, but require different names. Lucky for you, our reordering system is easy to use and quick to understand.

All of your design info is kept on file under your customer number. Once you place your first order with Coller Industries, you receive a customer number. This number allows us (and you) to quickly and easily locate your information and previous orders. To place a reorder for your name tags, visit https://www.nametag.com/reorders/ or go to our home page (www.nametag.com) and select the “Reorder” link at the top of the page. Once there, you need to enter your customer number and select the layout you need to order. After making that selection, you only need to submit the new name list (text) for the new order.

Do you have a question that wasn’t answered here?

There are three ways to get your answer!

1. Visit our Facebook page on July 22, 2020, at 11:30 a.m. (Mountain time) for our first ever Live Video Event.

2. Leave a comment here, and someone will get back within one business day (Monday through Friday).

3. Contact customer service at 1-801-931-5000 (our office hours are Monday through Friday, 7 a.m. to 5 p.m.).

Other Question and Answer Blogs:

Week Two: Perfect Your Networking Strategy With Custom Ribbons

Week Three: Q&A: Your Name Tag Investment

Better Your Brand with Community Service

Building a brand is something every business regularly focuses on. From excellent customer service to high-quality products, brand reputation is everything you do to retain customers. This reputation directly impacts your customer’s behavior toward your company. Making sure that you better your brand will help you stay in business. By producing high-quality interactions with clients and customers, you are building your brand reputation.

Donations are a great way to show your customers how much you care about their needs. Giving something away is about adding value to your community, no matter if it is time or money. The joy we get from giving our products to those in need helps us to better our brand by investing in our community. By building this reputation, we continue to not only help those around us but also better our brand.

We recently had the opportunity to give back to an organization that understands the importance of community service: the Red Barn Academy.

What is Red Barn Academy?

Our mission here is to help reinvent broken lives from addiction and crime by teaching hard work, discipline and integrity in a farm setting.

Red Barn Academy is a therapeutic community for substance abusers and behavioral change. A therapeutic community is based on the concept of mutual self-help. The motto at Red Barn Academy is “each one, teach one.” Everyone in our community has gifts and knowledge to share; we can learn and improve together. A therapeutic community is a residential treatment model with increased responsibility and independence. Red Barn Academy is a highly structured organization run by staff and current students (“Peers”).

The Haws family had a desire to give something back to the community – the original plan [back in 1976] was to construct a working community farm, within the master planned development, to help keep the feeling of the farm in Farmington. After development of the farm, The Haws family experienced their own personal tragedy related to addiction. This life-altering family loss set in motion their desire to help other families and individuals struggling with addiction a place to turn for help.

Why name tags?

The Red Barn Academy received metal name tags with engraved names from Coller Industries to help them in their cause. Each name tag features a first and last name engraved in gold on a mirror red name tag. Rounded corners and a magnetic fastener complete the professional look for each name tag.

The Red Barn Academy staff wearing metal name tags from Coller Industries

Justice Tiedermann has first-hand knowledge about how Red Barn Academy works. “I am a student here at Red Barn Academy. I’m a recovering meth addict, and I’ve been here for two years now. Before coming to Red Barn Academy, I was a liar and manipulator who could hardly stand the sight of myself, let alone hear my own name. However, being here at Red Barn and just practicing doing the next right thing and working hard, literally working for either our moving company, our construction, and our property management, and pushing through those hard days of either blistering heat or bitter cold, I have developed a sense of confidence to where I can look in the mirror and be proud of who I see, and wear my name on my chest with pride.”

Tiedermann, a Senior Student on the Corporate Development team, said, “This [name tag donation] will help us provide a sense of professionalism and confidence within our students.”

Better Your Brand with Professional Identification

better your brand with metal engraved classic name tags from Coller Industries

Like the Red Barn Academy, we believe that name tags help with professionalism and confidence. Developing a positive reputation requires consistency. The Red Barn Academy understands this should include wearing matching name tags. Wearing a name tag featuring your brand also helps your customers know that you have their best interest in mind. (P.S. We think they look great!).

High-Quality Name Tags for Every Business

From the material to the printing, every aspect of your name tag is reviewed by our team repeatedly to make sure you are getting the best product. And, with our satisfaction guarantee, you will always get high-quality name tags. But what does that mean for you? Here are some easy ways to tell that you are getting the best quality for your company.

We want to help you understand why you need high-quality name tags. Remember, your name tag reflects your brand’s value and trust. Companies are more likely to succeed when they focus and commit to a high-quality image and business model. Author of Out of the Crisis, W. Edwards Deming wrote, “Create constancy of purpose toward improvement of product and service, with the aim to become competitive, to stay in business and to provide jobs.”

How do high-quality name tags help with showing a brand’s commitment to its customers?

For a lot of professions, appearance is a crucial factor in this quality. Maintaining your commitment to quality is easy with a uniform and the proper name tag. Whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of your business’s services and products are consistent. Employees and customers know when that consistency is not present. Make sure to choose name tags that reflect your brand’s commitment to quality. Once accomplishing this, showing that you commit to quality is easy.

plastic high-quality name tag with a uv color printed logo
metal high-quality name tags with engraved logos and names
plastic high-quality name tag with full-color printing and a punched slot for use with a lanyard

What makes high-quality name tags a must for your business?

A name tag helps to create a connection between you and your customer by providing identification of employees and other staff. This name tag also lets your customers know you are here to help and that your objective is to service their needs. There are several basic features to high-quality name tags that provide value to both your name tag and your brand’s identity.

Materials

Durability is a must when it comes to name tags. Both our plastic and metal materials are thick and sturdy. No matter your color choice, we guarantee that our name tags, when treated properly, will last a long time. After all, it’s important to keep your branding clear and easily recognizable.

Engraving and Printing

Smooth, neat printing and engraving show off your brand and individual identity best. Our printing/engraving processes benefit your business by providing clear and definable names and logos. From full-color printing (yes, bleeds included) to the engraving of someone’s title, your name tags will always be of the highest possible quality to show off your business.

Fasteners

Even the fastener on a name tag helps reflect your company’s standards. Each fastener choice we carry only aids in the presentation of your chosen name tags by keeping them firmly fixed to uniforms and other employee attire. Our Deluxe Magnetic Fasteners hold through thick material and multiple layers of clothing, making them our most popular choice. Everything we offer not only is permanently attached to each name tag, but it will help your high-quality image stand out from your competition.

Extras

metal high-quality name tags with uv printing and silver frame

Choosing extras on both material types (plastic and metal) will increase the value of your name tags and increase your brand’s value. Features like frames, doming, rounded corners and beveled edges provide finishing touches that show off your logo and other branding you have on your name tags. Each extra you add to a name tag improves its quality and thereby improves your company’s value and brand.

Are your current name tags just not holding up to match your branding and company image? You should always make sure they meet your business standards and goals. With us, you can order a product example before placing a large order of name tags. This way, you get to see how much quality you get from our name tags, and you also get to experience our extraordinary customer service before making your purchase.


7 Features of High-Quality Name Tags

(Infographic for Quick Reference)

7 Feature of High-Quality Name Tags

Why You Should KISS Your Name Tags

From conference to convention and every event in between, when it comes to your name tags, you should always KISS them. In other words, keep it short and simple. Simplicity is necessary to make your name tags work for you. And, avoid unnecessary complexity.

Professional tools such as name tags are essential in marketing and communication. They provide not only personal identity but corporate branding as well. Employees who wear name tags offer a sense of customer service and responsibility for that business. And, name tags are often the hardest working element to a person’s uniform in meetings, at conventions or during any event.

Here’s how you can and should KISS your name tags.

The KISS Principle

KISS keep it short and simple in designing name tags

KISS, an acronym for “keep it simple, stupid” or “keep it stupid simple,” is a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated. The phrase has been associated with aircraft engineer Kelly Johnson. The term “KISS principle” was in popular use by 1970. Variations on the phrase include: “Keep it simple, silly,” “keep it short and simple,” “keep it simple and straightforward,” “keep it small and simple” or “keep it stupid simple.”

Whether you’re adding names and titles or logos and names, you should always remember the KISS Principle. Make sure your text is concise and to the point. Avoid longer titles unless necessary, and use an appropriate logo for your brand.

Remember that you should use the KISS Principle on your name tags as it is the most important thing you can do for them.

Yes, you should remember your branding by adding a logo to all of the name tags in your office. Or when creating name tags for a conference, add different company logos to each company’s name tags. Everyone will appreciate their branded name tags, and it also helps with continued recognition for each business.

For a name tag to be the most effective, there are guidelines to consider. The first rule is to keep yours simple. Some people treat them like business cards or resumes, but personal identification should be straightforward and concise. Name tags should only include the bare minimum information necessary to identify the person wearing it. In commercial and retail settings, that means the person’s first name, unless there is more than one employee with the same first name. With such cases, adding a last name helps with identification.

So, for branding to work on your name tags, you need only to include what is necessary. Whether you are gathering information for a convention or making new name tags for your office, only include the bare minimum. 

According to Scott Ginsberg, the Name Tag Guy:

“How many times has someone rudely squinted at your chest desperately trying to make out those tiny letters? This is self defeating, embarrassing and actually works to decrease your approachability. Not to mention it makes the other person feel ridiculous! So, much like a retail price tag, your name tag must be readable from ten feet away — both the font and the name tag itself.

“According to a name tag survey done by David Alder of Biz Bash, 50% of a group of meeting planners claimed that ‘illegible font size of name tags was a major problem.’ And, consider the 75 million baby boomers that have reached, or will reach their bifocal days, this is a top priority. The recommended font size is 24 point – hopefully bigger if possible. Also, be certain to avoid cursive, script or other fancy letters.”

KISS keep it short and simple in designing name tags

So, always remember to KISS (keep it short and simple) your name tags, and they will do the work for you. No matter what situation you are in, these KISSed tags are sure to get the job done.

The Other Four Cs of Name Tags

A diamond’s four Cs represent the four main components of its beauty and structure: cut, color, clarity and carat. The other four Cs of name tags represent the same thing. Many companies choose to give their employees name badges as a way to help their customers. And here’s how focusing on the other four Cs of name tags will help your business thrive.

The Other Four Cs of Name Tags

The other four Cs of name tags: comfort, convenience, consistency and communication.

CONSISTENCY (Cut)

Just like a diamond’s cut affects how much it sparkles, a name tag’s consistency helps a brand stand out. And, for any brand awareness, consistency is king. When you are considering the type of name tags you need for your business or event, make sure you are choosing the correct one. Remember that these name tags are what will be representing your brand.

While an adhesive name badge may be appropriate for a small gathering or party, you should probably consider something a bit more lasting for business use. Whether you go for reusable name badges or printed logos on metal or plastic, you need to make sure that your name tags reflect your business goals. Choose something that will tell your customers and prospective clients who you are and how much you value their business.

Yes, it can be tempting to hand out name badges to every employee and volunteer and tell them to write their names and information on a blank insert sheet. While this is certainly better than not having any name tag at all, don’t forget about the importance of branding. Make sure you have your company name and logo visible for everyone to see. This way, everyone will instantly recognize your employees as part of the company.

COMMUNICATION (Color)

Another of the important four Cs of diamonds is color. This actually refers to a diamond’s lack of color which adds to its sparkle making it more desirable. Similarly, to make your brand more desirable, another of the other four Cs of name tags is to communicate what your company is all about. Yes, your name tags can communicate your brand’s values and goals.

trashed name tags as an example of not following the four Cs of name tags

For example, if you were to abuse your name tags and not use the same font, color or styling options, your customers will get confused about your business. Either that or they will stop using your services and buying your goods. When someone sees that you don’t care for your uniform or name tags, you pass that feeling of neglect onto your customers and clientele. Once you stop caring, they stop caring, and your business won’t thrive.

So, make sure when you choose your name tags, they will communicate your values. Keep the color, branding and styling inline with your company goals. This way, you will communicate to your customers what you stand for and how you will treat them.

COMFORT (Clarity)

A diamond’s clarity is often the least important of the four Cs because the tiny imperfections are often microscopic. However, we would like to argue that your clientele’s comfort and clarity should be a priority. When your customers are clear about who is an employee (by knowing your employee’s names with the use of name tags), they feel more comfortable around your business. And, when they are comfortable, your customers are more inclined to take advantage of your services.

But don’t forget about the comfort of your employees. Make sure they want to wear a name tag. Once you hire someone, make sure they understand your goals for providing name tags for them to wear. Is it for security? Is it for ease of interacting with your customers? No matter what your reasoning is behind wanting name tags for your business, your employees need to want to wear them for the name tags to be effective.

CONVENIENCE (Carat)

The term carat refers to the diamond’s total weight. While some people may enjoy wearing something big and flashy, make sure your name tags are one-size-fits-all. Having your logo visible and names easily readable is essential. But, don’t forget the convenience of also having a manageable name tag. Choose a tag that will fit all of the necessary information without being cumbersome for your employees to wear.

A name tag helps to make you look professional. When someone wears one appropriately, it indicates that they take their job seriously. In turn, this helps create an excellent first impression when meeting with potential clients and investors.

In addition to looking professional, people tend to act more qualified when they wear a name tag. And, they are more aware of how much they are accountable for their actions. For example, if a customer needs help, employees are quickly identified if they are wearing their name tag.

Your customers keep you in business, and the last thing you want is for your customers to have no idea who will help them. When you use name tags, your customers will quickly identify staff and be saved the frustration of asking around.

So, remember the other four Cs of name tags, and your identification will always be top-notch!