Customer Service and Name Tags

From customer service to hospitality services, are name tags a necessity?

There are two arguments, and they are simple: yes and no. When it comes right down to the nitty-gritty, most businesses use name tags. And, primarily customer service oriented ones, will tell you that they feel it is necessary to wear identification. Whether that’s an embroidered logo on a shirt or an actual name tag, branding is somehow incorporated onto their employees.

Now, the question needs to be asked about those employees. Who, and be honest here, really likes to wear a name tag? Not everyone enjoys having that immediate first name status with everyone they meet. So, the underlying question remains: should you use name tags for the best customer service possible?

using name tags in customer service and hospitality services

An Expert’s Answer: It Depends

While there are many reasons to wear name tags (see below*), there are also many that would fight against the “need.” Some of the finest in the hospitality business suggest that by using name tags, you are alienating your employees. They argue that name tags separate the employee from the consumer and presents a barrier between the two.

Tim Miller, a hotelier who was intimately involved in the creation of the new Marriott—Ian Schrager Edition brand, echoes this sentiment.

[Edition employees] don’t wear name tags because we want it to be similar to when you’re at home and a friend stops by and stays with you for a couple of nights. We want to provide service in a less artificial way than would be implied by the dividing line of name badged employees and civilian-dressed guests.”

And there’s no question that an environment adorned with name badge employees looks more stilted, artificial, less genuine than without it. Hotelier Tim Miller again: “We didn’t want the stilted awkwardness of ‘look, I work here, I’m taking care of you because that’s what it says on my badge I do.’”

By removing name tags from uniforms, some companies feel as though they are providing a more peer-to-peer relationship to form. That name tag, and the removal of, provides a barrier that is not a necessity for all businesses.

Consider This: Name Badges Improve Customer Service

Mark Harmon, CEO of Auberge Resorts and truly a “hotelier’s hotelier” told me, “We want to develop a relationship between our staff and guests. It’s awkward for the guest to have to ask for your name or the staff member to introduce himself. I find that guests love it when they can easily remember the name of our people.”

*This is where it gets good!

name tags are the perfect accessory for someone in customer service

For the majority of businesses, name badges are a must. Especially those whose focus is the customer service and face-to-face time with their consumers. And the reasons are pretty obvious.

Starting conversations is much easier when two people (or more) feel at ease in the communication. And, this can all start with a simple introduction. By wearing a name tag, your employee automatically starts this conversation without even knowing it!

This brings us to our next point: balancing your employees and customers needs. With technology as it is, you can know your customers before they need to initiate any conversation. Do this by using loyalty or membership cards, credit cards and even event passes. So, level your playing field with name tags so that your customer knows your employee just as the employee knows them.

And don’t forget about security and accountability. Name tags help your employees stay on task by providing them with a sense of responsibility and accountability. Those respectful actions are then reflected on their treatment of your customers and provides a positive environment for everyone. From making sure everyone is where they belong for security reasons to providing the best customer experience possible, name tags are here to stay!

So, give credit where it is due and don your name tag in support of knowing your customers!

3 Sets of Products That Work Better Together

From the simplest of pairs to the most personalized sets, here’s a list of all of our products that work better when paired together.

Badge Holders & Lanyards

Let’s get started with the most basic and well-known personalized product: badge holders. They are so underrated, and we think that’s a shame. Badge holders are great for so many things. From identification needs at conventions to at-home DIY projects, these unique products are downright perfect.

And, with printable inserts, badge holders are products that are only limited by your imagination, and maybe your printer. Add graphics, logos and any text you need for any event or craft. They come in several sizes and either a horizontal or vertical orientation. From lightweight to heavy duty, these vinyl badges are perfect for any need.

Don’t limit a badge holder to an event staple at your next conference, convention or trade show. They are so versatile that they will last through any meeting. And, they are an excellent benefit for schools to use as visitor passes. Retail environments also get significant reuse from these identification products when using them for seasonal employees.

Now, let’s pair these badge holders with the power of a lanyard!

Whether it’s a chain or full-color printed ribbon, lanyards have a power all to themselves. They are perfect for branding for any company or event. Keep essential items close at hand with a lanyard. And, you can find these tools anywhere you find badge holders. After all, badge holders come with a slot at the top specifically designed to go hand-in-hand with a lanyard.

And, with the variety of available lanyard styles, materials and colors, they provide an excellent source of advertising. Design your lanyards with logos, graphics and text to make them stand out. Even more important, make sure that your design flows with your badge holders. When used together, these two identification products provide multiple functions for a variety of events and situations.

Badge Holders & Badge Ribbons

badge holders and badge ribbons are two identification products that pair well together

We’re beginning to sense a theme here. Badge holders are making another appearance.

Badge holders and badge ribbons, it’s all in the name! They really do go hand-in-hand with each other. But, this time they are being paired with badge ribbons. These ribbon products are a fantastic tool at any conference. They help identify different participants and vendors. Badge ribbons are available with stock or custom titles so no one will be left out.

Badge ribbons are often used to promote brand recognition, events, sales and to market services or products. Add a ribbon to the bottom of a badge holder to make someone stand out in a crowd. Or use them for DIYs and home crafts. But, no matter what you use them for, remember to grab a badge holder to go with them.

Name Tags & Name Plates

Yes, you may not think that these two identification products work better together, but we beg to differ.

pair a name tag and a name plate together and make all of your identification products work well together with matching colors and logos

No matter how big your company is, using your brand is what makes you stand out. Your logo represents not only you and your company but also your brand and overall commitment to your clients and customers. And, in the name tag world, using your logo consistently on all personal identification products helps to define and identify you and your company.

From colors to logos, consistency matters. So, finding the right consistency with logos, colors and fonts helps to solidify your message. By defining what your brand is up front, you help establish your company as an industry leader. Find a way to keep your logo and text the same on all name tags and name plates. A company who ensures that their brand is well developed will retain and obtain connections with their clients and customers.

So, lesson learned. Never underestimate the power of combined identification products. Let them work for you, and your job will be even easier.

How to Commit to Quality Using Name Tags

From customer service to team building, every business should commit to quality using name tags.

show that you commit to quality with custom name tagsWhat does commit to quality mean?

COMMIT: to carry into action deliberately; pledge or bind (a person or an organization) to a certain course or policy.

QUALITY: the standard of something as measured against other things of a similar kind; the degree of excellence of something.

Why would a company need to commit to quality?

In most cases, businesses who do not have a commitment to quality fail. Yes, a company who doesn’t maintain quality in their service or goods can succeed. However, it is far more likely for a business to succeed when they focus and commit to quality.

Author of Out of the Crisis, W. Edwards Deming wrote, “Create constancy of purpose toward improvement of product and service, with the aim to become competitive, to stay in business and to provide jobs.”

The message to learn from this statement is that no matter the service or product, consistent quality must be your primary business focus. And with that knowledge, you can make sure that your business maintains quality throughout your production and practices.

Deming also wrote, “Cease dependence on inspection to achieve quality. Eliminate the need for massive inspection by building quality into the product in the first place.”

Constancy of purpose means that quality decisions are not situational. End of month quality is the same as the beginning of the month. It means that the long term benefit of the organization is not sacrificed to hit quarterly targets. It means having your eye on the competition, whether it is in your industry or coming from elsewhere, with plans to stay ahead.

When a company commits to quality, they must do so from day one. Once a specific quality standard is set, it must be upheld at all production stages and in all departments. And, communicating this standard of quality to your customers is an absolute must. Make sure that your customers understand that when you commit to quality that it isn’t just for your company, it’s for them!

How do name tags help with committing to quality?

To commit to quality is easier than you might think. For a lot of professions, appearance is a crucial factor in this quality. So, maintaining your commitment to quality is easy with a uniform and the proper name tag. Whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

use name tags to establish brand consistency and commit to qualityWhether your job is in the food service industry or you are a CEO of a major corporation, showing professionalism by wearing a name tag is sure to make your job a bit easier. By attaching this simple item to your uniform or daily attire, you will stand out from all of your competitors. And, they make corporate branding a breeze by identifying employees at any business even easier.

 

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of the services and products of your business are consistent. Employees and customers know when that consistency is not present. So, make sure to choose name tags that reflect your brand’s commitment to quality. And once this is accomplished, showing that you commit to quality is easy.

Company name tags show you care about the quality of your brand. When employees wear name tags, they are more accountable for their actions as customers can comment on them by name. And branded name tags prove to customers that you pay attention to all details. So, when you commit to quality, it helps you gain public trust and grow your business.

Coller Industries commits to quality with every name tag!

For the past five years, Coller Industries has kept its error rate under 1%. In 2018, our overall error rate was 0.386%, which means that only 1 in about 260 orders contained an error. Considering that each product has up to 15 variables, we are proud of this accomplishment. It is thanks to our careful checking process and customer satisfaction guarantee that we can achieve this. And, because of our company procedures, each customer will walk away with a positive consumer experience and the identification products they need.

Investing in the proper tools also shows that you want to commit to quality. From name tags to lanyards and even custom ribbons, help your business branding with logos, colors and so much more!

Corporate Gifts are for Everyone

Not only do we have the best ideas for corporate gifts this year, but we can also put any name on it!

Scott Ginsberg has come up with a philosophy about personal identification, “Everyone should wear name tags, all the time, everywhere, forever.” And we don’t think he’s too far off, especially when it comes to corporate gifts.

But, do you need a professional to tell you how essential name tags are? And, what about translating that into corporate gifts. Yes, it is that time of year again when every business should consider what they are giving to their employees, colleagues and customers.

Providing corporate gifts is an opportunity to connect with your clients, strengthen employee ties and share your holiday cheer. Recruiting, retention and business development are three great reasons to give a gift. But don’t just give a gift because you think someone expects it. Give because you want to maintain these relationships.

And, here are our three favorite gifts!

Executive Desk Wedge

use executive name wedges for your corporate gifts this yearThese fancy name plates are perfect for showing just how much you appreciate someone. They also make an excellent award for any achievement. With a class of excellence above any other, these beautiful executive desk wedges are sure to show how much you care. Whether you give one for your corporate gifts or buy one for yourself, the professional quality reflects the excellence you demand from yourself and your company.

Acrylic Desk Blocks

use acrylic desk blocks for your corporate gifts this yearCrystalline acrylic desk blocks make beautiful corporate gifts for your colleagues or clients. The clear, inch-thick name blocks come with an optional black backing that makes the engraved text stand out. Select whether the text is laser engraved on the front or the back. Front engraving may include white, gold or silver colored filling. With lots of font options, customize one or two lines of text however you want.

use award plaques for your corporate gifts this yearAward Plaques

Give the gift of wood with award plaques. They are made of quality materials and have natural grain patterns. Each plaque is made from high-quality wood and comes with unique designs. And, these custom plaques come in many different colors and finishes from which to choose. With the same custom options for each plaque type, there is no limit to how you can put this award to good use.

And, remember to wrap up these treasured corporate gifts in some custom (and branded) ribbon.

don't forget the custom ribbon rolls for your corporate gifts this year

Wrap ribbon rolls around an award plaque or use a rosette ribbon as a unique way of presenting a desk wedge. But, no matter your personalized ribbon choice, your colleagues are sure to love your corporate gifts this year.

How Do You Use Your Lanyards?

lanyards are for everyone and every need

From holiday DIYs to corporate events, lanyards are perfect for almost any need.

But, we want to know more! What do you do with your lanyards?

Are there any particular ways you use a lanyard? From security to identification, lanyards are essential for nearly anyone. So, here are our top 10 ways to use lanyards.

Businesses

No matter your business, we’re sure you could use a lanyard! From everyday use like holding keys and pens to holding personal identification, every employee should have a lanyard. Each lanyard has a purpose and lanyards definitely are an essential business tool.

use lanyards at any school and get almost any color you need with logos and text Schools

Quickly identify visitors, students and all staff members with bright, fun lanyards. From school colors to a mascot logo and a district motto, these identification tools are perfect for every educational facility.

And, they work well for fundraisers and other school-based events. Simply choose a color to match your school or cause and add any text you need. Hand out a lanyard at your event or use them to promote a specific fundraiser.

Hospitals

Patients and staff can all benefit from using lanyards. Using a color-specific lanyard, quickly identify a patient’s needs with a badge holder and insert. They don’t have to be flashy, just enough to catch at nurse’s eye and let them know what the patient is going through. In addition, use them to separate nurses from other hospital staff. For example, doctors can wear red, nurses blue and other attendees orange.

lanyards are ideal for sporting events and giving out medals and awards Sports & Contests

Yes, lanyards are a common thing among sports fans. And they have become a fashion accessory over the years. They provide quick communication and identification of a home team or a favorite national team at a local sports club.

Or, use a lanyard to hold a medal or other award for your next contest. It doesn’t have to be anything fancy, but make sure it is something that the recipient is sure to love.

Security

Most businesses need to be safe on the job, and a lanyard is just the tool to solve this need. From quick identification to holding important things, every lanyard serves a purpose. It doesn’t matter your industry as we are sure to have a lanyard to fit any project, company and worker.

Trade Shows & Other Events

No matter the role, attendees, promoters and exhibitors can all use this practical tool. From branding for companies to locating security, lanyards are the perfect answer for all event needs. For instance, use them for personal identification and giveaways. They are great for keeping conference schedules readily available for quick use. They can also help to identify speakers and others at your next trade show.

Complete your camping adventure and have fun all with custom lanyards! Souvenirs & Traveling

From remembering where you go on your next holiday to identifying tour groups, lanyards are a fundamental element to any vacation. Wrap a lanyard around your sunglasses or other valuables so you won’t lose them. In addition, have them printed with information about your vacation and who you went with.

 

Above all, we’re still interested in hearing from YOU! So, how do you use your lanyards?