Brand vs. Logo (and why magnets are cool)

Brand = a type of product manufactured by a particular company under a particular name.

A company’s brand is what they are, what they want to be, and what they aim to become. It can be a promise of quality, trust or service. A brand is what makes a company or organization truly unique.

Logo = a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

Your logo represents you, your company, your brand and your overall commitment to your clients and customers. And creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts) lets people know you’re proud of what you stand for.

Adding a logo to any name tag is an excellent way to maximize branding for your company. Choose from either metal or plastic and customize it to match your work environment and brand. Logos are engraved or printed depending on the style and material you choose. P.S. Don’t forget the magnets!

For many professions, appearance is a crucial factor in this quality. Maintaining your commitment to quality is easy with a uniform and the proper name tag. So whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of your business’s services and products are consistent. Employees and customers know when that consistency is not present. Choose name tags that reflect your brand’s commitment to quality. Once accomplishing this, showing that you commit to quality is easy.

5 Design Principles for Logo Usage

Logo Size – A logo’s final size makes a difference. The more detail a logo has, the more difficult it becomes to see at smaller sizes, so a logo that looks great on a name plate may not work as well on a name tag.

Color – Carefully think about the color of your logo and the color of the name tag. If your logo has bright colors, it will not make as much of a statement on an engraved two-color tag, but it will look stunning as a UV color printed on plastic or metal or even as a full color plastic tag.

Contrast – No matter where you have your logo, you want to make sure it is highly visible. So, consider the contrast between colors as you choose materials and printing/engraving style. For example, as shown below, pastels on silver can wash out, and on the name plate and tag above, the blues in the logo blend with the chosen material.

Logo Orientation – The shape and orientation of your logo make a difference in where to place it on your product. The horizontal logo on this example works well when placed at the top of the name tag. However, when placed on the right side, it shrinks to a size that isn’t visible. A good rule is that a horizontal logo is best on the top or bottom of your tag design, while a vertical logo is best on the right or left.

Product – Artwork requirements for logos vary by product. For example, a single color vector file is required for some products, while a high-quality bitmap or multicolor vector file is required for full color products. Individual order pages will let you know which requirements are required for each product.

Which Name Tag Fastener is Right for You?

You’ve chosen which name tag you want, designed your logo to advertise your brand and made a list of the names you need printed on them. There’s still one crucial part of the name tag equation left: choosing a fastener. It isn’t a decision to take lightly, as different occasions and environments call for specific fasteners. Work attire, uniforms and environment need to be taken into consideration. The fastener you choose will directly impact the appearance and wearability of the name tag, so choose carefully!

Fasteners

Even the fastener on a name tag helps reflect your company’s standards. Each fastener choice we carry only aids in the presentation of your chosen name tags by keeping them fixed firmly to uniforms and other employee attire. Our Deluxe Magnetic Fasteners hold through thick material and multiple layers of clothing, making them our most popular choice. Everything we offer not only is permanently attached to each name tag, but it will help your high-quality image stand out from your competition.

Why are magnets trendy?

Our most popular fastener choice is the deluxe magnetic fastener.

This fastener consists of two parts: a metal plate with indentations, which holds the magnet in place and adheres to the back of most name tags, and a plastic bar that has two strong magnets, which holds in place through multiple layers of clothing.

There are many types of fasteners to go with your name tag. These include deluxe magnets, pins, swivel bulldog clips, pocket clips and more. Deluxe magnets have become more popular for name tags because they do not puncture clothing with pins. Name tags can also be worn around the neck using a lanyard or neck wallet.

Providing high-quality name tags at networking events is a minor detail that makes a big difference. They are worth the extra money. When we host networking events for hospitality industry professionals, we invest in high-quality name tags that stick to clothing using a magnet instead of those with a pin. We’ve learned that people don’t always want to put a pin through their clothes and that using high-quality magnetic name tags elevates the perceived quality of the event.

The final thing to cover is the fastener choice. Most name tags come with multiple options, but be careful with these. Don’t order a lanyard to go with an adhesive name badge! It just wouldn’t work. Be smart about the choice. While magnetic fasteners are popular, pins or clips might be more appropriate for your situation. Always think of how and where you are wearing the name tag before making the final selection on a fastener.

3 Sets of Products That Work Better Together

From the simplest of pairs to the most personalized sets, here’s a list of all of our products that work better when paired together.

Badge Holders & Lanyards

Let’s get started with the most basic and well-known personalized product: badge holders. They are so underrated, and we think that’s a shame. Badge holders are great for so many things. From identification needs at conventions to at-home DIY projects, these unique products are downright perfect.

And, with printable inserts, badge holders are products that are only limited by your imagination, and maybe your printer. Add graphics, logos and any text you need for any event or craft. They come in several sizes and either a horizontal or vertical orientation. From lightweight to heavy duty, these vinyl badges are perfect for any need.

Don’t limit a badge holder to an event staple at your next conference, convention or trade show. They are so versatile that they will last through any meeting. And, they are an excellent benefit for schools to use as visitor passes. Retail environments also get significant reuse from these identification products when using them for seasonal employees.

Now, let’s pair these badge holders with the power of a lanyard!

Whether it’s a chain or full-color printed ribbon, lanyards have a power all to themselves. They are perfect for branding for any company or event. Keep essential items close at hand with a lanyard. And, you can find these tools anywhere you find badge holders. After all, badge holders come with a slot at the top specifically designed to go hand-in-hand with a lanyard.

And, with the variety of available lanyard styles, materials and colors, they provide an excellent source of advertising. Design your lanyards with logos, graphics and text to make them stand out. Even more important, make sure that your design flows with your badge holders. When used together, these two identification products provide multiple functions for a variety of events and situations.

Badge Holders & Badge Ribbons

badge holders and badge ribbons are two identification products that pair well together

We’re beginning to sense a theme here. Badge holders are making another appearance.

Badge holders and badge ribbons, it’s all in the name! They really do go hand-in-hand with each other. But, this time they are being paired with badge ribbons. These ribbon products are a fantastic tool at any conference. They help identify different participants and vendors. Badge ribbons are available with stock or custom titles so no one will be left out.

Badge ribbons are often used to promote brand recognition, events, sales and to market services or products. Add a ribbon to the bottom of a badge holder to make someone stand out in a crowd. Or use them for DIYs and home crafts. But, no matter what you use them for, remember to grab a badge holder to go with them.

Name Tags & Name Plates

Yes, you may not think that these two identification products work better together, but we beg to differ.

pair a name tag and a name plate together and make all of your identification products work well together with matching colors and logos

No matter how big your company is, using your brand is what makes you stand out. Your logo represents not only you and your company but also your brand and overall commitment to your clients and customers. And, in the name tag world, using your logo consistently on all personal identification products helps to define and identify you and your company.
From colors to logos, consistency matters. So, finding the right consistency with logos, colors and fonts helps to solidify your message. By defining what your brand is up front, you help establish your company as an industry leader. Find a way to keep your logo and text the same on all name tags and name plates. A company who ensures that their brand is well developed will retain and obtain connections with their clients and customers.

So, lesson learned. Never underestimate the power of combined identification products. Let them work for you, and your job will be even easier.

New Name Plates As Unique As You

Creating new name plates for your office doesn’t have to be boring. Get creative using these ideas.

Everyone seems to have one, a boring name plate sitting on the edge of their desk. How does it read? Your first and last name? Your generic title? Boring, right? Well, why not lighten up the mood in your office and share a laugh with your coworkers with new name plates. So, let’s get creative and get rid of the boring!

Your name is unique so it should stay put on your new name plates.

But, let’s put some class into it. Whether your name is short like Jim Shu or long like Vernon Ringo Fyre don’t underestimate the importance of font. Yes, you should remember to keep your name plate consistent with your company brand, but have a little bit of fun. With more than 15 different font choices, you can class up your name plate easily by changing the font.

And, what about that generic title.

Even if you are the CEO of your company, there are still better ways to say it on your new name plates. Use creative phrasing like “Master of Everything” or “The Man Who Signs Your Paycheck” to get the laughter going. Or are you the office clerk? Use a title such as “Magical Paper Transferrer” or “Organizer of Random Thoughts and Erratic Activity” to redefine a job that may seem boring. This can be done with any job title! Check out these other examples:

Human Resources becomes Timeline Overlord!
Social Media Manager becomes Entertainment Seer!
Customer Service Manager becomes Head Unicorn Wrangler!
IT or Computer Specialist becomes Warlord of Ingenuity!
Content Writer or Blogger becomes Ink Magician!

Who said it had to be a logo?

Okay, so we have your name covered and your title, but what about that logo? Why not go for something a bit more unique. Yes, if you are ordering in bulk, it will have to be the same for every name plate. But, you can still be creative. Instead of your company logo, make up a graphic that is just as fitting. Do you have a mascot? Or, try a unique icon that is suitable for your business.

Funny name plates also make great gifts!

From Father’s Day to Christmas and everything in between, everyone will love your creative side when you present them with a thoughtful gift of a new name plate. And, they don’t just have to be names and titles. Add a quote, personal thought or nickname to your new name plates. If the text can be engraved, put it on an Acrylic Desk Block or an Executive Desk Wedge to make it even classier.

If you are ordering for yourself, the sky may be the limit on this! And, with UV color printing available as well as engraving, you can include colors and images. Pick your favorite animal or other unusual and defining hobby. Do you like quilting? Provide an image of a quilt block. Are turtles or owls your absolute favorite? Well, you get the idea.

No matter what you decide for your new name plates, make sure you are representative of who you are and get that creativity flowing.

Honoring A Veteran and Their Service

No matter the time of the year, honoring a veteran is an age-old tradition.

So, why not make sure that these veterans know how special they are? Here are some great ideas to make any veteran know just how grateful you are for their service.

Custom Award Plaques

While it may seem a little thing, designing a custom plaque for a well-deserving veteran will help them understand what their service meant to you. From choosing the best wood and finish to creating all the little details on the engraved plate, these awards are one of a kind.

Add names, titles, designations and choose an image or graphic to go with the text. Remember that these award plaques are meant to be just as unique as each veteran is. From an “Award of Excellence” to a commemorative message, these plaques will make any veteran appreciate your time.

Another great idea is to recognize the time spent by a veteran’s loved ones. Use poetry or other passages to help these family members and friends know how much they are noticed and loved. Some ideas could include “The Military Wife” or “A Soldier’s Prayer.”

But, no matter what you decide on for the text for these unique custom plaques, remember that your veteran deserves something that will fit their personality and service.

Executive Name Wedges

Each solid wood desk wedge comes with an attached metal name plate, which is personalized with up to two lines of text and a logo or graphic. So, add the military branch logo or something that symbolizes the veteran’s service. From a ship to a boot and sword, make sure to customize these decorative name plates to fit each veteran for which you are shopping.

And, no matter which material you choose for the desk wedge, it is sure to please your recipient. From a dark walnut to glossy black, these name plates are strikingly beautiful and fit on any desk or shelf.

So, whichever product you choose, the veteran in your life is sure to enjoy your thoughtful gift of remembrance.

A Happy Holiday Company Retreat with Name Tags

using custom lanyards at your holiday company retreat is sure to leave you colleagues with a memorable experience

From snowflakes to festive colors, make your holiday company retreat unforgettable!

Businesses often hold events for their employees and clients to attend. Often these events are based around a season or holiday. But, while these events are frequently related to summer festivities, winter holidays can also be a fun time to get together with colleagues and customers. Here are a few ways you can make your holiday company retreat even better.

Lanyards are sure to put everyone into the holiday spirit.

It doesn’t matter what lanyard you use, as long as it stands out. So, choose from a variety of fun and festive colors or create something unique for your employees. From Cord Badge Lanyards to Premium Full-Color Lanyards, we’re sure to have something that will add to your festivities.

Some of our lanyards even come with holiday options such as an ugly Christmas sweater pattern or a blue and white snowflake pattern. And then you can add any text you need. From business slogans to a holiday message, your holiday company retreat definitely need these lanyards.

Putting Those Lanyards to Good Use During Holiday Company Retreat

blue cord lanyard with conference name tag used for holiday company retreats

From personal identification to festive party games, lanyards are sure to meet multiple needs at your holiday company retreat.

Use custom lanyards to quickly and easily display name tags or other necessities at your event. Lanyards are perfect for displaying decorations and using as seating arrangements.

Or, even give them away as prizes for the best dressed, the ugliest sweater and even more! They can also make wonderful party favors for each attendee to take home to remember just how much fun they had attending your holiday company retreat.

Don’t forget the name tags!

conference name tags designed for holiday company retreats

From logo only name badges to conference name tags, we’re sure to have exactly what you need to make your holiday company retreats perfect. And, the best part is that it is all affordable.

Name tags are essential to the success of your event as they provide identification for everyone. Whether you are hosting a celebration for a small group of employees or a larger event for colleagues and clients, name tags are the perfect tool to make sure everyone knows who is in attendance.

And, networking is a ton easier when everyone can communicate by knowing each other’s names. Using Event Name Tags with fun, colorful graphics will help accomplish this task. And, by adding holiday graphics, each attendee is sure to enjoy keeping their name tag to remind them of how much fun they had during these company retreats.

What other personal identification products could you use at your next event or company retreat?