personal identification - Influencing Identity

Why Logos Matter More Than You Think

What do you think of when you hear the word “logo?” When most people think about logos, they imagine cool designs that represent companies. They usually see them displayed front and center, on top of buildings or billboards. Products have logos branded on them. If products don’t have the logo, the packaging has the logo somewhere.

What is a logo? A logo is a symbol to identify your company that brings instant public recognition. They are graphic representations meant to connect with a brand, entity or endeavor so that an audience can recognize the connection effectively and consistently.

There are many types of logos because some cater to specific business types. Logos serve many purposes. We won’t get into every kind of logo there is or which one you should choose. Instead, here are explainations why logos are essential for your business and why you should include them on your name tags.

Reasons Why Your Logo Matters

They Catch Viewers’ Eyes First

Logos are the first thing viewers see about a company. You want your logo to be attractive enough to catch people’s eyes. It would draw people in because they are curious about the business behind the logo. You know a logo is excellent when it is memorable and recognizable. It would also be nice to describe your business solely with visual elements, but that’s not always needed.

Take Advantage of Being Unique

You can stand out when you have a unique logo. Have you ever gone inside a store just because they had an exciting logo? You don’t know anything about the company, but you gave it a try because it had a logo that piqued your interest. That’s the goal when you have a unique logo. It speaks for itself. It screams, “We’re a company that cares about how we are perceived, and you should come to see what we’re about.”

Stand Ahead of Competitors

What’s even better about standing out is standing out against the competition. For example, dentist clinics usually have something with the word dental in their name. So how can they stand out against each other? One could have a logo of a tooth with coordinating typography, so it’s more distinctive for them. Again, it makes them memorable and recognizable, so customers and passersby know they are distinctive despite the many other similar clinics worldwide. It will display that your business is one of a kind despite the many similar companies there may be. Standing out is a persuasive method that urges customers to rely only on your business.

Huge Element in Brand Identity

An excellent logo is vital for your company’s brand identity. You want a logo that matches your business’ values and purpose. Elements such as colors and typography are essential as you want them to match the rest of your brand’s identity. Your brand identity involves many aspects of your business, such as your website, social media accounts, blogs, products, services and more. Consistency between all platforms is key to your brand identity, so you want your logo to match the essence of everything in your business.

What You Shouldn’t Do with Your Logo

We’ve covered some of the more significant reasons why logos are important. Now let’s get into some of the mistakes you should avoid with your business’ logo.

It Doesn’t Match with Your Business Brand

A good logo should represent your company’s branding, whereas a lousy logo doesn’t correlate with a company’s values and purpose. You want it to match your company’s message. Your logo needs a change if it doesn’t show those things. You want it to be a proper representation of your business.

Elements That Don’t Harmonize

You don’t have to be a graphic designer to know what looks good. Logos should be appealing to all kinds of people. There are several reasons a logo doesn’t look right. For starters, it seems too busy, the colors are too bright or don’t correlate well. The font doesn’t fit the company’s print, or there isn’t enough contrast between the fonts. An excellent tip to remember is that a good logo is acceptable when it looks appealing on a black and white background.

It’s Boring and Bland

The biggest thing that makes a logo not work is that it isn’t memorable. You can’t expect a business to succeed when it doesn’t have a decent logo. It should be able to start a conversation. It should stir up curiosity for people who haven’t heard of your business yet.

Final Thoughts

Your logo represents your business. You want to ensure it gets special attention and care because that’s one way your company is remembered. Implement a dependable logo your company can rely on.

Once you have a logo you are proud of, you can start using it on your products, clothing, buildings and, most importantly, name tags. When you have your logo on your employee’s name tag, it reminds your customers that they are a representative of your business. We have blogs delving more in detail about why you should include logos on your name tags and other products. Logo name tags are available in both plastic and metal.

Create a New You with a New Name Tag

It’s out with 2022, and in comes 2023. A new year has begun. Now is the perfect time for new year’s resolutions. We make resolutions to try to become better than last year. They are goals for ourselves and those around us. So, get started with steps to create a new you by revamping the office with new name tags, name plates and badge ribbons.

Name Tag, Inc. takes pride in creating high quality products such as name plates, name tags, ribbons, lanyards, signs and more. Creating products of the highest quality is what we always ensure. Our products go well in conferences, award ceremonies or just your day at work. We strive to keep our customers coming back for more.

Here’s how to create a new you with new and improved name tags and name plates.

You may have a name tag you have worn for years, so it’s time for an upgrade. Why consider a new name tag? First, name tags allow employees to display who they are and work for. Second, they break the ice when networking, so talking to others is even easier. Third, it gives customers a sense of security knowing they are working with professionals. Finally, it helps communicate that we are here for a reason: to help our customers with whatever they need.

Imagine wearing a name tag that you personalized yourself. Your new name tag could have the font and colors you choose to help you stand out. You can also wear a photo ID with a picture of you that you’re proud of.

PRO TIP: You can choose how you want to wear your name tag with our selection of fasteners.

We have reusable name tags to be reused for future use. In addition, we have display racks to display a conference’s worth of name tags in a neat and organized fashion. Display racks are essential for conference meetings so that everyone can find their name tag quickly and easily.

If your business has a logo, you can put it on one of our custom products. We will work with you to make sure you are happy with your order. Our experienced design department will devise concepts you can give input on and complete with total customer satisfaction.

It’s typical for employees to have their area of refuge, i.e., their desks. Employees decorate their desks to make their space more personalized and comfortable. The same applies to name plates. We have name plates for your desk that are fully customizable. We help liven up your old name tags and name plates for a personable look.

Name Plates are to Desks as Bows are to Gifts

Name plates can provide a person’s name, title and corporation. A personalized name plate shows that you are an industry professional who is proud of who you are. A name plate that includes job titles displays the employee’s purpose. A professional looking name plate would perfect the professional looking desk you’ve been needing. And, you won’t even have to wait for Christmas.

Like our name tags, our name plates come with several ways to customize them. They come in different materials, colors, fonts, font colors, logos and more. Name plates are neat because they can either sit on top of a desk or hang on a cubicle wall. We have several name plate holders, such as the classic holder. They come out with such high quality that just a glimpse is all you need to know that you are an industry professional.

Don’t forget the ribbons!

Badge ribbons are a favorite among our customers as they are versatile and attractive. Like everything else we sell, badge ribbons are available in several materials, colors and fonts. They can be customized to how you want them. We have stock badge ribbons representing various positions for a great deal. Custom text badge ribbons assist you in marketing a company, advertising, or decorating name tags.

Your everyday name tag may be dull and outdated, so liven things up by upgrading your boring name tag with a brand new one. Customize your new name tag into your style. After you create your custom name tag, you can personalize a name plate and badge ribbons to create a new you. They would be the perfect combo for a new you this new year. Order online on our site and stay up to date with our newsletter.

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Brand vs. Logo (and why magnets are cool)

Brand = a type of product manufactured by a particular company under a particular name.

A company’s brand is what they are, what they want to be, and what they aim to become. It can be a promise of quality, trust or service. A brand is what makes a company or organization truly unique.

Logo = a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

Your logo represents you, your company, your brand and your overall commitment to your clients and customers. And creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts) lets people know you’re proud of what you stand for.

Adding a logo to any name tag is an excellent way to maximize branding for your company. Choose from either metal or plastic and customize it to match your work environment and brand. Logos are engraved or printed depending on the style and material you choose. P.S. Don’t forget the magnets!

For many professions, appearance is a crucial factor in this quality. Maintaining your commitment to quality is easy with a uniform and the proper name tag. So whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of your business’s services and products are consistent. Employees and customers know when that consistency is not present. Choose name tags that reflect your brand’s commitment to quality. Once accomplishing this, showing that you commit to quality is easy.

5 Design Principles for Logo Usage

Logo Size – A logo’s final size makes a difference. The more detail a logo has, the more difficult it becomes to see at smaller sizes, so a logo that looks great on a name plate may not work as well on a name tag.

Color – Carefully think about the color of your logo and the color of the name tag. If your logo has bright colors, it will not make as much of a statement on an engraved two-color tag, but it will look stunning as a UV color printed on plastic or metal or even as a full color plastic tag.

Contrast – No matter where you have your logo, you want to make sure it is highly visible. So, consider the contrast between colors as you choose materials and printing/engraving style. For example, as shown below, pastels on silver can wash out, and on the name plate and tag above, the blues in the logo blend with the chosen material.

Logo Orientation – The shape and orientation of your logo make a difference in where to place it on your product. The horizontal logo on this example works well when placed at the top of the name tag. However, when placed on the right side, it shrinks to a size that isn’t visible. A good rule is that a horizontal logo is best on the top or bottom of your tag design, while a vertical logo is best on the right or left.

Product – Artwork requirements for logos vary by product. For example, a single color vector file is required for some products, while a high-quality bitmap or multicolor vector file is required for full color products. Individual order pages will let you know which requirements are required for each product.

Which Name Tag Fastener is Right for You?

You’ve chosen which name tag you want, designed your logo to advertise your brand and made a list of the names you need printed on them. There’s still one crucial part of the name tag equation left: choosing a fastener. It isn’t a decision to take lightly, as different occasions and environments call for specific fasteners. Work attire, uniforms and environment need to be taken into consideration. The fastener you choose will directly impact the appearance and wearability of the name tag, so choose carefully!

Fasteners

Even the fastener on a name tag helps reflect your company’s standards. Each fastener choice we carry only aids in the presentation of your chosen name tags by keeping them fixed firmly to uniforms and other employee attire. Our Deluxe Magnetic Fasteners hold through thick material and multiple layers of clothing, making them our most popular choice. Everything we offer not only is permanently attached to each name tag, but it will help your high-quality image stand out from your competition.

Why are magnets trendy?

Our most popular fastener choice is the deluxe magnetic fastener.

This fastener consists of two parts: a metal plate with indentations, which holds the magnet in place and adheres to the back of most name tags, and a plastic bar that has two strong magnets, which holds in place through multiple layers of clothing.

There are many types of fasteners to go with your name tag. These include deluxe magnets, pins, swivel bulldog clips, pocket clips and more. Deluxe magnets have become more popular for name tags because they do not puncture clothing with pins. Name tags can also be worn around the neck using a lanyard.

Providing high-quality name tags at networking events is a minor detail that makes a big difference. They are worth the extra money. When we host networking events for hospitality industry professionals, we invest in high-quality name tags that stick to clothing using a magnet instead of those with a pin. We’ve learned that people don’t always want to put a pin through their clothes and that using high-quality magnetic name tags elevates the perceived quality of the event.

The final thing to cover is the fastener choice. Most name tags come with multiple options, but be careful with these. Don’t order a lanyard to go with an adhesive name badge! It just wouldn’t work. Be smart about the choice. While magnetic fasteners are popular, pins or clips might be more appropriate for your situation. Always think of how and where you are wearing the name tag before making the final selection on a fastener.

3 Sets of Products That Work Better Together

From the simplest of pairs to the most personalized sets, here’s a list of all of our products that work better when paired together.

Badge Holders & Lanyards

Let’s get started with the most basic and well-known personalized product: badge holders. They are so underrated, and we think that’s a shame. Badge holders are great for so many things. From identification needs at conventions to at-home DIY projects, these unique products are downright perfect.

And, with printable inserts, badge holders are products that are only limited by your imagination, and maybe your printer. Add graphics, logos and any text you need for any event or craft. They come in several sizes and either a horizontal or vertical orientation. From lightweight to heavy duty, these vinyl badges are perfect for any need.

Don’t limit a badge holder to an event staple at your next conference, convention or trade show. They are so versatile that they will last through any meeting. And, they are an excellent benefit for schools to use as visitor passes. Retail environments also get significant reuse from these identification products when using them for seasonal employees.

Now, let’s pair these badge holders with the power of a lanyard!

Whether it’s a chain or full-color printed ribbon, lanyards have a power all to themselves. They are perfect for branding for any company or event. Keep essential items close at hand with a lanyard. And, you can find these tools anywhere you find badge holders. After all, badge holders come with a slot at the top specifically designed to go hand-in-hand with a lanyard.

And, with the variety of available lanyard styles, materials and colors, they provide an excellent source of advertising. Design your lanyards with logos, graphics and text to make them stand out. Even more important, make sure that your design flows with your badge holders. When used together, these two identification products provide multiple functions for a variety of events and situations.

Badge Holders & Badge Ribbons

badge holders and badge ribbons are two identification products that pair well together

We’re beginning to sense a theme here. Badge holders are making another appearance.

Badge holders and badge ribbons, it’s all in the name! They really do go hand-in-hand with each other. But, this time they are being paired with badge ribbons. These ribbon products are a fantastic tool at any conference. They help identify different participants and vendors. Badge ribbons are available with stock or custom titles so no one will be left out.

Badge ribbons are often used to promote brand recognition, events, sales and to market services or products. Add a ribbon to the bottom of a badge holder to make someone stand out in a crowd. Or use them for DIYs and home crafts. But, no matter what you use them for, remember to grab a badge holder to go with them.

Name Tags & Name Plates

Yes, you may not think that these two identification products work better together, but we beg to differ.

pair a name tag and a name plate together and make all of your identification products work well together with matching colors and logos

No matter how big your company is, using your brand is what makes you stand out. Your logo represents not only you and your company but also your brand and overall commitment to your clients and customers. And, in the name tag world, using your logo consistently on all personal identification products helps to define and identify you and your company.
From colors to logos, consistency matters. So, finding the right consistency with logos, colors and fonts helps to solidify your message. By defining what your brand is up front, you help establish your company as an industry leader. Find a way to keep your logo and text the same on all name tags and name plates. A company who ensures that their brand is well developed will retain and obtain connections with their clients and customers.

So, lesson learned. Never underestimate the power of combined identification products. Let them work for you, and your job will be even easier.

New Name Plates As Unique As You

Creating new name plates for your office doesn’t have to be boring. Get creative using these ideas.

Everyone seems to have one, a boring name plate sitting on the edge of their desk. How does it read? Your first and last name? Your generic title? Boring, right? Well, why not lighten up the mood in your office and share a laugh with your coworkers with new name plates. So, let’s get creative and get rid of the boring!

Your name is unique so it should stay put on your new name plates.

But, let’s put some class into it. Whether your name is short like Jim Shu or long like Vernon Ringo Fyre don’t underestimate the importance of font. Yes, you should remember to keep your name plate consistent with your company brand, but have a little bit of fun. With more than 15 different font choices, you can class up your name plate easily by changing the font.

And, what about that generic title.

Even if you are the CEO of your company, there are still better ways to say it on your new name plates. Use creative phrasing like “Master of Everything” or “The Man Who Signs Your Paycheck” to get the laughter going. Or are you the office clerk? Use a title such as “Magical Paper Transferrer” or “Organizer of Random Thoughts and Erratic Activity” to redefine a job that may seem boring. This can be done with any job title! Check out these other examples:

Human Resources becomes Timeline Overlord!
Social Media Manager becomes Entertainment Seer!
Customer Service Manager becomes Head Unicorn Wrangler!
IT or Computer Specialist becomes Warlord of Ingenuity!
Content Writer or Blogger becomes Ink Magician!

Who said it had to be a logo?

Okay, so we have your name covered and your title, but what about that logo? Why not go for something a bit more unique. Yes, if you are ordering in bulk, it will have to be the same for every name plate. But, you can still be creative. Instead of your company logo, make up a graphic that is just as fitting. Do you have a mascot? Or, try a unique icon that is suitable for your business.

Funny name plates also make great gifts!

From Father’s Day to Christmas and everything in between, everyone will love your creative side when you present them with a thoughtful gift of a new name plate. And, they don’t just have to be names and titles. Add a quote, personal thought or nickname to your new name plates. If the text can be engraved, put it on an Acrylic Desk Block or an Executive Desk Wedge to make it even classier.

get new name plates as Acrylic Desk Blocks and give them as gifts with a special and unique quote

If you are ordering for yourself, the sky may be the limit on this! And, with UV color printing available as well as engraving, you can include colors and images. Pick your favorite animal or other unusual and defining hobby. Do you like quilting? Provide an image of a quilt block. Are turtles or owls your absolute favorite? Well, you get the idea.

No matter what you decide for your new name plates, make sure you are representative of who you are and get that creativity flowing.