The Best Features of Name Tags

What are name tag features and why are they so important?

From security to basic identification, name tags are used for a variety of reasons. And, because of their distinguishing features, name tags are the perfect tool for everyone! They prove useful at meetings, conventions and in an office setting. No matter where you are, you’re sure to find a use for name tags.

And, here’s why!

Names, Titles and Pictures

The primary and most noticeable feature of a name tag is to display someone’s name. One of the most important things a name tag accomplishes is to identify the wearer. When a retail employee wears a name tag with a company name or logo visible on it, that name badge becomes a subtle form of advertising, and it reinforces that company’s brand into the minds of customers. Pictures also accomplish this same task.

Titles are also important, especially at a convention or large corporate meeting. Having a person’s title on a name tag is just as important as their name. This title defines the wearer and makes them more accessible to those looking for specific types of people at these large events.

By providing everyone at a conference or other event with identification, it reinforces their identities. And, this is indeed one of the essential features of a name tag.

Security and Branding

This fundamental feature isn’t just for use at a convention. Use name tags in offices and retail establishments for employees to recognize those who belong. As an example, if an employee is accustomed to seeing his or her fellow employees with name tags, an abnormality would be spotted easier. This is particularly true for a company that deals with sensitive information or products. Anyone that may be out of place would be immediately detected to help maintain the company’s security.

And, don’t forget branding! Leave your mark by adding a logo to all of the name tags in your office. Or, when creating name tags for a conference, add different company logos to each group’s name tags. Each company will appreciate this branding, and it also helps with continued recognition for each brand.

Relatability and Professionalism

Business name tags subtly encourage the wearer to maintain some professionalism while being worn. Sometimes it is easy for employees to forget where they are, but by adding a name badge or name tag, this is less likely to happen. While there is nothing wrong with having a casual working environment, a name tag will ensure a certain amount of professionalism.

The features of a name tag such as a name and company brand will also increase relatability for customers and clients. By wearing identification, employees immediately allow others to see who they are and thereby make themselves more approachable.

So, no matter your reason for wearing a name tag, remember these key features. And don’t forget to include them on all of your personal identification tools.

Networking with Name Tags

It’s the little things that count, right? And that applies to networking as well.

Andrew Rigie wrote “Why Name Tags And Other Little Details At Events Matter” for Forbes at little less than a month ago. And, we love what he said about networking!

The pressure is always high when you’re hosting a business networking event. Whether it’s a cocktail party for clients, an event to foster new business relationships, or a team building activity for your company, creating the right vibe and experience for attendees is a must. It doesn’t matter if you’re hosting a large event or small, it’s the little details that make a big difference.

Think for a moment. What does good networking look like? How do people act while networking? What are their attitudes? Most people would agree that a good networker is sincere, friendly and outgoing, supportive and a good listener. It isn’t just about staying in touch. It goes beyond that. A good networker is someone you want to trust and be friends with.

Providing high-quality name tags at networking events is a little detail that makes a big difference. They are worth the extra money. When we host networking events for hospitality industry professionals, we invest in high-quality name tags that stick to clothing using a magnet, instead of those with a pin. We’ve learned that people don’t always want to put a pin through their clothes and that using high-quality magnetic name tags elevates the perceived quality of the event.

Presentation Matters

Remember that people need to find their name tag easily. You don’t want several people milling around a table for too long before they locate their credentials and pass to enter your event. Take into consideration how they will be looking for their name. Are they use to finding their first name or last? And organizing names by a company makes it just the much more manageable.

Use our Badge Holder Cases and Display Trays to make your name tags easily accessible.

Utilize All of Your Tools

While badge holders and name tags are a great item to have on hand for any event, remember that you have other tools available. Try adding badge ribbons to each name tag for a custom look. Design ribbons to correspond with titles or positions at your next event.

While we have over 50 titles available as stock choices, custom ribbons are also available. Choose the color and title that best suits your need. And, if branding is needed, most of our ribbons can have a logo or graphic added.

People sometimes wince at the concept of name tags because they think they make the atmosphere cheesy or they’ve found ‘Hi My Name Is’ stickers stuck to the bottom of their shoes. But guests at our events make positive comments about the magnetic name tags, and they always want to take them home.

Name tags just fit the bill with networking. So, make your next event work even better with custom name tags and name badges.

How Name Tags Make A Difference

“A name tag can show more than a name. It can be an opportunity to market your business and its purpose.”

While we have no affiliation with Ms. Mansfield, we agree with her perspective on name tags!

Here are some excerpts from her recent article “Your Name Here.”

(It) was a fantastic conference. Everyone who attended, presented and exhibited had to wear a name tag. It was large with heavy-duty plastic and a stable, double-attachment lanyard. It was the crème de la crème of name tags.

Every person had a name tag. It displayed their first name only and the tagline, “Here to Serve” under the name. From a marketing perspective, Botlierskop won the name tag game, hands down.

A name tag is a marketing and communication tool that provides critical information. The information is — or should be — dependent on the purpose of the event and the name tag viewer… We also interacted with other staff, all of whom were wearing name tags with their first name only and “Here to Serve.”

That was everything we needed to know. First name only, since we did not need to know their last names, and “Here to Serve” should tell you everything you need to know about Botlierskop’s commitment to customer service. Everything you needed and anything you could think of — all you had to do was ask.

Our name tags consisted of a peel-and-stick tag with our ISPO country and flag. Not having a name was disappointing, especially because we were there to meet and network with fellow representatives.

Mansfield suggests, and we concur, that when wearing a name tag, it’s all about content.

As such, here are a few pointers to make a difference in your name tag. And to help it stand out from the rest and be the “crème de la crème of name tags.”

Remember the primary purpose of a name tag is to show someone’s name! The real difference this makes is to identify the wearer.
Include only necessary items such as a small company logo or a short title. This information makes someone easier to identify quickly.
Make your tags say something memorable. Ms. Mansfield gave the example of “Here to Serve” for this important aspect.
Remember that your name tags are your branding. Whether it is a personal name tag or one for business, it will stand out in someone’s mind, so make sure you are representing what you want to.
Name badges are meant to be a networking tool. Make sure you create a name tag that keeps the person wearing it approachable.

While these tips are not a complete list, they are a starting point to make a difference and are sure to get you on your way to having the “crème de la crème of name tags!”

Introducing: Conference Name Tags

New products are an exciting time here in our office!

Whether it’s name tags, name plates or any other personal identification, here at Coller Industries we are always trying to keep up to date on our customer’s needs and possible want lists. Part of this process is to also keep up with the trends in the personalized identification business.

This month we’d like to introduce you to:
CONFERENCE NAME TAGS

Conference Name Tags are a perfect solution for any meeting planner’s need for inexpensive name badges. Instead of spending time printing inserts and stuffing vinyl name badge holders, we print attendees names on custom laminated badges. An experienced designer will work with you to design a custom badge.

And, as always, we will maintain your layout and order information to make it easy to order name tags for your next meeting, seminar or conference.

Between conventions and conferences, the last thing you need to worry about is personal identification. While adhesive name badges are super easy to deal with, they can also be informal. And sometimes traditional name tags are just a bit too much, and possibly too expensive. While we have many choices to meet every need, this new product provides even further options.

Each conference tag is printed on a heavy card stock for durability and then sealed with lamination. This makes all the name tags have a professional, finished look. These name tags have three available sizes and the larger two have a choice or horizontal or vertical orientations.

Conference name tags come with several fastener choices. Much like other name tags, use magnetic fasteners, swivel bulldog clips or even pins. Try having a hole punched in the top of larger tags and hang them on lanyards.

With a low minimum order quantity at 10,
Conference Name Tags are affordable and easy to order.

Small (1.25×3 inch) start at $2.75 for a minimum order.
Medium (2.25×3.5) start at $3.00 for a minimum order.
Large (3×4 inch) start at $3.50 for a minimum order.

And, as with most of our products, we offer quantity discounts on each size to make these name tags even more affordable for your events.

conference name tags come in three sizes great for any event

Add logos, graphics and text to each name tag. Remember that branding at conferences is important for any company or organization. When an event is well organized and branded, it essentially guarantees a good impression. Your event’s first impression is sure to leave a lasting impact on attendees. Whether your conference is big or small, the overall attendee experience needs to be good enough for them to want to come back the next time.

No matter your choice for conference, convention or event name tags, make sure to find something that truly meets your needs. Conference name tags are a perfect solution to meet any need and still provide professionalism.

People Who Wear Name Tags

From politicians to office managers, all people wear name tags!

While traditionally people wear name tags in the work place or at a convention, some wear them to other events such as conferences and horse races. From babies and pets to famous people, name tags can be seen everywhere!

From Scott Ginsberg, “People wear name tags more often than you think. The majority of retail establishments, stores and other social gatherings require name tags for several purposes. Sometimes it’s for security. Other name tags are solely for identification. But simply stated, people wear name tags for one reason: so other people can use their names for friendlier, more personable service and conversation.”

Recently even Prince William and his wife Catherine were even spotted wearing name tags! They were sporting the bright purple name tags at the recent, and annual, Royal Ascot (a five-day social horse racing event). Rather than keeping with traditional first and last names, they were labeled with “HRH (His/Her Royal Highness) The Duke/Duchess of Cambridge.”

Prince William and Catherine Duchess of Cambridge along with James Meade people who wear name tags at Royal Ascot Photo Chris Jackson - Getty Images

Titles are often used in office settings or in retail environments, thus making managers and head staff stand out a bit more from other employees. Titles are also handy during a conference or convention to separate attendees from staff. Staff can range from the workers and servers to speakers and presenters. While typically titles are kept brief, remember to not sell anyone short when using their title on a name tag or name badge.

So, what other people wear name tags? Even politicians have been known to wear a name tag. Typically it has a support message along with their name and title encouraging the viewer to remember their cause as well as their name.

Another person who might wear a name tag is: YOU!
Have you ever worn a name tag for a job or other purpose? If so, where and when?

Something to always remember about name tags:

“A person’s name is the sweetest sound they will hear in any language. When you use their names, you will make them feel appreciated, welcome and important. Maybe it’s printed on a plastic clip. Maybe it’s written on a paper name tag. Even if it hangs from a lanyard, stares you in the face, look at it, and SAY IT!” exclaims Scott Ginsberg.