Branding is one of the most important parts of any business. And, it doesn’t matter if that business is large or small. Building a strong brand helps a company or organization be financially secure. Product marketing is really where this process all begins.
A company’s brand is what they are, what they want to be, and what they aim to become. It can be a promise of quality, trust or service.
A brand is what makes a company or organization truly unique. Branding should make any business stand out from its competitors. It lets the consumer know what to expect from that company.
To be successful in marketing a company’s brand, a strong branding or marketing strategy must be present. To determine the brand of a business, a target market and the product or service needs to be identified.
By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool for company branding.
A few things to consider when working with a brand:
Brand Identity: This is the customer’s knowledge of and ability to recognize the brand.
Brand Meaning: This is the character of the brand beyond the image. And, it includes product or business features, reliability, value and experience.
Consumer Relationship: This is the attitude of the customer toward the brand.
Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating. This encourages product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should possess the above characteristics.
Many of our name tags and other personalized products can have a logo added. Name tags can be laser engraved or printed with a logo and company name as well as a person’s name. Reusable name badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.
A company brand serves as a promise to the customer.
Remember that the brand will be used in a marketing strategy and requires extensive research. This applies no matter if the business offers a service or product. Consumers must understand a brand to increase the effectiveness and value for the company.
Our website has changed! We have now made it easier to order a predefined stock template name tag.
Select a template and material type from one of our available options. Each option has been set up with predefined text lines and a name tag size. No proof is required for these name tags, and there is no required set-up fee. Provide your name and title list when placing your order for possible next day shipping. Keep in mind that quantity, material and other options selected on the order page will affect the pricing and production time.
Stock templates are available as both metal and plastic name tags. All name tags ordered on these pages will only have text. (If you want to add a logo, they are still available on the other order pages.)
Plastic
All text is laser engraved into the top layer or core of the plastic to reveal the second color to create a two color plastic name tag. Solid colors have a matte finish, metallic colors have either a brushed or smooth finish, and wood grains have a slight gloss finish.
Metal
Laser engraving creates a two color name tag. Each colored metal has a lacquer finish or a reflective mirror-like finish. The engraved color will be the silver or bronze of the underlying metal. On gold and silver tags the laser oxidizes to a dark gray or black.
All of these predefined templates have the option of adding at least a first name. As you browse these templates, notice that each option has different features. Such as Styles A and B only have one line for a first name, while styles J and M both have three lines for names, titles and company name.
Each template option comes in plastic or metal and has the same color choices! Choose from 29 plastic color combinations and 18 metal colors. Plastic options come in a combination as the engraving process requires that one color will show through the other. Metal is a bit different as it just reveals the underlying color of the metal instead of a two layer plastic.
Whatever your choice, these new stock template pages are easy-to-use and will give you a professional looking name tag. And, they’re sure to meet any need!
What makes a good logo? And how do you use it in your company branding? Many customers struggle with their company’s branding when making their name tags. A logo designed for use on the internet or printed media doesn’t typically look as well when you try to fit it onto a name tag.
Consider these few things assuming you already decided to use your company logo on your name tags.
What process will you be using to create them? A full color printed name tag can hold more colors and detail than a hot stamped one. Laser Engraving will limit possibilities even further.
Keep the size of the tag in mind. In most cases, logos will be much smaller than what you usually see, and little details won’t be as visible.
Remember that you may have to be flexible in the colors associated with logos. If you choose a yellow tag and your logo is yellow, consider changing it to black, so it shows up. If you select a hot stamped logo, colors are very limited. You may have to compromise with a basic shade of your colors.
When placing a logo to fill the allowable area on a name tag, the smaller the logo, the larger it can be. Consider using one or the other for logos that incorporate an image and text.
Remember that a name tag’s primary purpose is to convey a person’s name. So don’t make the names harder to read in favor of a bigger, fancier logo.
There are additional ways you can help logos look their best on name tags:
Try to limit the amount of detail in logos. Smaller sizes will not be visible. And many processes will have a hard time duplicating it. But, on the other hand, you only need enough detail to make logos recognizable.
Even if you generally use logos on the internet or printed materials, single color logos are best for name tags. Laser engraving and one color hot stamping need an image that is black and white. You can convert most logos into a single color image. But some will require extra effort to maintain the visibility of all logo elements.
Short and wide logos, such as a company name spelled out in fancy lettering, generally look best at the top or bottom center of the tag. Logos that are square or taller than they are wide will occasionally look good on the left or right side.
Another option you can consider to make your logo look its best on your name tag is to try a custom shape. Design your name tag with a shape that follows your logo, with an extra area to hold names and titles. Custom shapes are only available for laser engraved or hot stamped logos, but they can make any name tag stand out!
Hopefully, these tips can help you design your company name tags. In addition, they should give you a big forward step on the road to brand recognition!
These tips and graphics are provided by guest author Melanie Bunch, Graphic Artist at Coller Industries.
From logos to engraved text, name tags can be made to match a brand.
NAMES
While this may seem like a trivial thing to bring up, names are an important feature on name tags. Putting someone’s name on a tag or badge does raise a couple of quick questions. Should you put on the person’s full name (first and last) or simply the first name? What about placement? Whatever you decide, make sure it fits properly and is large enough to be seen.
TITLES AND COMPANY NAMES
Not all name tags have a title or company name on them. Sometimes, people settle for just a logo instead of a company’s name. And those titles can be a bit pesky if they don’t fit right on the size of name tag chosen. Whichever you decide to use, make sure it fits properly in the space provided.
LOGOS AND GRAPHICS
From bright colors to a simple engraved one, all logos look great on name tags. Just like logos, graphics can be perfection on the right name tag. When opting to use graphics, make sure you choose the appropriate name tag for the job such as the full color logo option.
As name tags are meant to identify an individual, we would like to add that when creating a name tag, take into consideration if it will be worn with or without a uniform. No sense in the overkill of the use of a logo.
PICTURES
Not many people have their picture on a name tag. However, our photo identification cards are great for that special security measure. Had names, titles, pictures and more to these great personal identification products. Photos are a great way to get all relevant information and identifiers onto a badge for all employees.
DURABILITY
This actually may need to be the first thing to tackle when choosing a name tag. Do you need something for a one time use, such as adhesive name badges? Or do you need something that is going to last a long time, such as metal or plastic laser engraved name tags? Making sure to select the correct material is key to getting the right name tag.
COLOR
Why, yes, this is an issue for a lot of companies. Don’t sell yourself short on this angle of making your name tag truly unique. You might think the person’s name and a company logo are it for branding, but what about a complimenting color? Or does your company actually have a branding color? Make sure to pick a color that matches your needs.
From politicians to office managers, all people wear name tags!
While traditionally people wear name tags in the work place or at a convention, some wear them to other events such as conferences and horse races. From babies and pets to famous people, name tags can be seen everywhere!
From Scott Ginsberg, “People wear name tags more often than you think. The majority of retail establishments, stores and other social gatherings require name tags for several purposes. Sometimes it’s for security. Other name tags are solely for identification. But simply stated, people wear name tags for one reason: so other people can use their names for friendlier, more personable service and conversation.”
Recently even Prince William and his wife Catherine were even spotted wearing name tags! They were sporting the bright purple name tags at the recent, and annual, Royal Ascot (a five-day social horse racing event). Rather than keeping with traditional first and last names, they were labeled with “HRH (His/Her Royal Highness) The Duke/Duchess of Cambridge.”
Titles are often used in office settings or in retail environments, thus making managers and head staff stand out a bit more from other employees. Titles are also handy during a conference or convention to separate attendees from staff. Staff can range from the workers and servers to speakers and presenters. While typically titles are kept brief, remember to not sell anyone short when using their title on a name tag or name badge.
So, what other people wear name tags? Even politicians have been known to wear a name tag. Typically it has a support message along with their name and title encouraging the viewer to remember their cause as well as their name.
Another person who might wear a name tag is: YOU!
Have you ever worn a name tag for a job or other purpose? If so, where and when?
Something to always remember about name tags:
“A person’s name is the sweetest sound they will hear in any language. When you use their names, you will make them feel appreciated, welcome and important. Maybe it’s printed on a plastic clip. Maybe it’s written on a paper name tag. Even if it hangs from a lanyard, stares you in the face, look at it, and SAY IT!” exclaims Scott Ginsberg.
