Providing Royal Treatment for Your Customers

No matter who your customers are, you should always strive to make sure they feel welcome. After all, a happy customer is your greatest asset as a business. So, work on giving everyone who walks through your door the royal treatment, and you’re sure to be set in your business for many years.

Remember that happy customers are also buying customers. Whether it’s goods or services you offer as a company, your customer is there because of how you make them feel. And, good referrals happen when your customers are satisfied with those feelings. Here are some tips for keeping your customers happy and giving them the royal treatment.

giving your customer the royal treatment

Customers; without them, your business is nothing.

Whether you’re just starting a business or have been running a company for several years, you should understand that it is your customers who keep you in business. And getting to know each customer will help your business grow.

Four Products to Guarantee Your Customers’ Royal Treatment

Name Tags

color logo name tags

By providing identification of your employees, you allow your customers to become familiar with those who can help them. Name tags are one of the best tools you can use to make sure your customers are happy with your business. They provide a friendly and quick “hello” for everyone who walks through your door. And they also act sort of like a permission slip to people who see your name tag that you are open to talking. This allows immediate engagement between your business and your customers.

Signs

Provide a quality experience for everyone who enters your business with custom made signs. These signs can display your working hours or vital information that keeps everyone in your company safe.

Plaques

Custom plaques add a classy feel to the average sign and let the customer know that you care about your company’s value because of how upscale they are.

Lanyards


Cord Badge Lanyards

Meet your security and identification needs for all of your employees with custom lanyards. They are a key tool for any business. And, there are so many ways to use them. Lanyards are perfect for identifying visitors or keeping security cards handy for employees. No matter what you need custom lanyards for, they have so many uses that everyone needs them.

Six Professional Tips to Create the Best Customer Experience

At the end of the day, successful companies don’t just deliver better customer service at one point in time; they constantly change their businesses in response to evolving consumer behavior. If you can understand your customers well enough to anticipate their needs and empower your teams to deliver A-level service, you’ll differentiate yourself from the crowd and go a long way toward creating enduring success for your company.

1. Set Goals

Find ways that your business benefits your customers, and then make them known. Whether that is through a sale or getting the word out about your product, your customer should know what you’re all about.

2. Be Friendly

It is customer SERVICE, after all. Make sure your customers know that you are there for them, no matter what.

3. Provide Value

No matter what your product or service is, make sure it’s valuable to your clientele.

4. Make Improvements

Always be on the lookout for ways to improve your relationship with your customers. Up your game with new products or services that will still benefit your customers.

5. Find Consistency

Once you have your product line and value, keep it going. Try not to discontinue something that your customer has come to expect.

6. Always Say Thank You

Providing a quality experience is your job as a business owner. Remember that it’s your customers who keep you in business. So, no matter what you do, always thank your customers for sticking around and keeping you open.

remember to say thank you to your customer to give them the royal treatment

Q&A: Your Name Tag Investment

For our third and final installment of this question and answer blog series (the links to the first two are at the bottom), we wanted to focus on how you can get the most out of your name tag investment. While the questions here may not be as common as some of the others we have answered in the past couple of weeks, we feel that they are just as important.

ROI: Return on Investment

Return on Investment for your name tags

Let’s first answer this, what is ROI? Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.

Now, what does that have to do with your name tags? Well, shouldn’t you be getting a good return on your name tag investment? We think so, and that is precisely why we only offer the highest quality of products. Let us explain what we mean!

Question: Why should I use a name tag?

Answer: Because they are COOL! That and the fact that name tags can improve your business in so many ways.

From employee and visitor identification to showing off your company logo and branding, name tags will make your business complete. By utilizing name tags into your company’s culture, customers will relate better to your employees. Name badges eliminate any barrier between the customer and employees. Even name plates provide identification to offices and retail establishments. So, try adding these to your business today. 

Question: Do I want a logo or the name as the focus on my name tags?

Answer: To determine that, you will want to consider what you will be the primary use of the tag.

Two engraved logo name tags

For example, in a retail setting, your customer will already know which store they have come to. When wearing a name tag there, the name and title should be the main focus. You can even consider different color selections to distinguish different job roles. Use one for managers, one for trainees and another color for permanent staff to identify those roles quickly.

On the other hand, if you are using these name badges for a trade show or outside sales, your logo should be the tag’s focal point. Make sure to select the proper printing process to make your logo stand out to draw people in. After all, you want to make people remember who you are.

Q: If I don’t know how to design my name tag, can you design it for me?

Answer: We have several options available to aid you in your product design.

If you don’t know exactly how you want your name tags to look, we have a design team here to assist you. We also have many products with available templates to help you get the look you need for your business. We always send a digital proof on all of our custom products for you to approve before your name tags are put into production. 

Don’t worry about making sure that your name tag looks great; we do that for you! That way, you can focus on other things that make your business retain your professionalism. 

Question: How are my custom products made?

Answer: We make each product you order from a carefully designed proof approved by you before production starts.

A variety of name tags to show how adding a logo can improve your investment

All of our custom products are made only from the highest of quality materials. You can see the type of material you will be getting on every order page. From our plastics and metals to even our ribbon types, we make everything with our customers in mind. If you’re unsure of what you want, or the quality, simply order a product example before making your purchase.

Do you have a question that wasn’t answered here?

There are three ways to get your answer!

  1. Visit our Facebook page TOMORROW on July 22, 2020, at 11:30 a.m. (Mountain time) for our first ever Live Video Event.
  2. Leave a comment here, and someone will get back within one business day (Monday through Friday).
  3. Contact customer service at 1-801-931-5000 (our office hours are Monday through Friday, 7 a.m. to 5 p.m.).

Other Question and Answer Blogs:

Week One: How to Use Identification

Week Two: Perfect Your Networking Strategy With Custom Ribbons

Question & Answer: How to Use Identification

We often receive the same questions from multiple customers. Sometimes, these questions are easy to answer, but sometimes they require a bit more clarification. Have you ever had a question about name tags or other identification products? We are taking some time to answer some frequently asked questions that our customer service team repeatedly gets. And we will expand on each question so that you, too, will understand our processes. 

Find any answer to any question about name tags, personalized ribbons and more.

Question: Which name tag size should I order?

Answer: The size of your name tags depends on how much information you want on them.

For a simple 1 or 2 line tag with only text (name and professional title), we typically recommend a 1 x 3 inch tag. However, if you are working with visually impaired people, you may want something much larger, so the text size can be increased.

If you are ordering tags with your company or brand logo, you will want to consider where you want the logo on your tag, and if it will fit there. For example, if you have a horizontally long logo, we don’t recommend putting it to the left of the tag because there won’t be as much room for your text. The best option would be to center it above the text and go with a taller tag, such as a 1.5 x 3 inches. If you have a more circular or square logo, they typically look best to the left of the text, and you wouldn’t need as tall of a tag.

Question: Most of your products require a list of names. How do I submit this list?

Answer: We have two options for submitting a name list for your customized order.

The first would be to upload them while you are on the order page. You can type them right into the provided form or upload an existing file. Our system will ask you to review everything to ensure that you entered the correct spelling and punctuation. You do want to make sure you submit the list in the case you would like on the product (upper and lower; e.g., Jane O’Connor).

You can also email your list after you place your order to nametag@nametag.com. Once your order has been placed, you will receive an order number that needs to be referenced in your email’s subject line. This email goes to the customer service representative who is in charge of your order, and they will make sure that it is usable. If there are any issues, they will contact you.

Question: What is the best way to print names for reusable name tags such as Mighty Badges?

Answer: We have multiple ways you can format your printable inserts for your reusable name badges.

The recommended way would be to use the NamePrint Graphics software. This software lets you add text and graphics to inserts using your printer.

The other option we have for your printed inserts is a small collection of predetermined templates. We do not have these for every reusable product, so check the bottom of the product order pages for available templates. 

Question: How can I order more of the same name tags I already have?

Answer: We have an online reorder program to make ordering more name tags easier.

The first thing you need to understand is what is a reorder? A reorder is when you need to order more of the same product you already have in use, but require different names. Lucky for you, our reordering system is easy to use and quick to understand.

All of your design info is kept on file under your customer number. Once you place your first order with Coller Industries, you receive a customer number. This number allows us (and you) to quickly and easily locate your information and previous orders. To place a reorder for your name tags, visit https://www.nametag.com/reorders/ or go to our home page (www.nametag.com) and select the “Reorder” link at the top of the page. Once there, you need to enter your customer number and select the layout you need to order. After making that selection, you only need to submit the new name list (text) for the new order.

Do you have a question that wasn’t answered here?

There are three ways to get your answer!

1. Visit our Facebook page on July 22, 2020, at 11:30 a.m. (Mountain time) for our first ever Live Video Event.

2. Leave a comment here, and someone will get back within one business day (Monday through Friday).

3. Contact customer service at 1-801-931-5000 (our office hours are Monday through Friday, 7 a.m. to 5 p.m.).

Other Question and Answer Blogs:

Week Two: Perfect Your Networking Strategy With Custom Ribbons

Week Three: Q&A: Your Name Tag Investment

Better Your Brand with Community Service

Building a brand is something every business regularly focuses on. From excellent customer service to high-quality products, brand reputation is everything you do to retain customers. This reputation directly impacts your customer’s behavior toward your company. Making sure that you better your brand will help you stay in business. By producing high-quality interactions with clients and customers, you are building your brand reputation.

Donations are a great way to show your customers how much you care about their needs. Giving something away is about adding value to your community, no matter if it is time or money. The joy we get from giving our products to those in need helps us to better our brand by investing in our community. By building this reputation, we continue to not only help those around us but also better our brand.

We recently had the opportunity to give back to an organization that understands the importance of community service: the Red Barn Academy.

What is Red Barn Academy?

Our mission here is to help reinvent broken lives from addiction and crime by teaching hard work, discipline and integrity in a farm setting.

Red Barn Academy is a therapeutic community for substance abusers and behavioral change. A therapeutic community is based on the concept of mutual self-help. The motto at Red Barn Academy is “each one, teach one.” Everyone in our community has gifts and knowledge to share; we can learn and improve together. A therapeutic community is a residential treatment model with increased responsibility and independence. Red Barn Academy is a highly structured organization run by staff and current students (“Peers”).

The Haws family had a desire to give something back to the community – the original plan [back in 1976] was to construct a working community farm, within the master planned development, to help keep the feeling of the farm in Farmington. After development of the farm, The Haws family experienced their own personal tragedy related to addiction. This life-altering family loss set in motion their desire to help other families and individuals struggling with addiction a place to turn for help.

Why name tags?

The Red Barn Academy received metal name tags with engraved names from Coller Industries to help them in their cause. Each name tag features a first and last name engraved in gold on a mirror red name tag. Rounded corners and a magnetic fastener complete the professional look for each name tag.

The Red Barn Academy staff wearing metal name tags from Coller Industries

Justice Tiedermann has first-hand knowledge about how Red Barn Academy works. “I am a student here at Red Barn Academy. I’m a recovering meth addict, and I’ve been here for two years now. Before coming to Red Barn Academy, I was a liar and manipulator who could hardly stand the sight of myself, let alone hear my own name. However, being here at Red Barn and just practicing doing the next right thing and working hard, literally working for either our moving company, our construction, and our property management, and pushing through those hard days of either blistering heat or bitter cold, I have developed a sense of confidence to where I can look in the mirror and be proud of who I see, and wear my name on my chest with pride.”

Tiedermann, a Senior Student on the Corporate Development team, said, “This [name tag donation] will help us provide a sense of professionalism and confidence within our students.”

Better Your Brand with Professional Identification

better your brand with metal engraved classic name tags from Coller Industries

Like the Red Barn Academy, we believe that name tags help with professionalism and confidence. Developing a positive reputation requires consistency. The Red Barn Academy understands this should include wearing matching name tags. Wearing a name tag featuring your brand also helps your customers know that you have their best interest in mind. (P.S. We think they look great!).

High-Quality Name Tags for Every Business

From the material to the printing, every aspect of your name tag is reviewed by our team repeatedly to make sure you are getting the best product. And, with our satisfaction guarantee, you will always get high-quality name tags. But what does that mean for you? Here are some easy ways to tell that you are getting the best quality for your company.

We want to help you understand why you need high-quality name tags. Remember, your name tag reflects your brand’s value and trust. Companies are more likely to succeed when they focus and commit to a high-quality image and business model. Author of Out of the Crisis, W. Edwards Deming wrote, “Create constancy of purpose toward improvement of product and service, with the aim to become competitive, to stay in business and to provide jobs.”

How do high-quality name tags help with showing a brand’s commitment to its customers?

For a lot of professions, appearance is a crucial factor in this quality. Maintaining your commitment to quality is easy with a uniform and the proper name tag. Whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of your business’s services and products are consistent. Employees and customers know when that consistency is not present. Make sure to choose name tags that reflect your brand’s commitment to quality. Once accomplishing this, showing that you commit to quality is easy.

plastic high-quality name tag with a uv color printed logo
metal high-quality name tags with engraved logos and names
plastic high-quality name tag with full-color printing and a punched slot for use with a lanyard

What makes high-quality name tags a must for your business?

A name tag helps to create a connection between you and your customer by providing identification of employees and other staff. This name tag also lets your customers know you are here to help and that your objective is to service their needs. There are several basic features to high-quality name tags that provide value to both your name tag and your brand’s identity.

Materials

Durability is a must when it comes to name tags. Both our plastic and metal materials are thick and sturdy. No matter your color choice, we guarantee that our name tags, when treated properly, will last a long time. After all, it’s important to keep your branding clear and easily recognizable.

Engraving and Printing

Smooth, neat printing and engraving show off your brand and individual identity best. Our printing/engraving processes benefit your business by providing clear and definable names and logos. From full-color printing (yes, bleeds included) to the engraving of someone’s title, your name tags will always be of the highest possible quality to show off your business.

Fasteners

Even the fastener on a name tag helps reflect your company’s standards. Each fastener choice we carry only aids in the presentation of your chosen name tags by keeping them firmly fixed to uniforms and other employee attire. Our Deluxe Magnetic Fasteners hold through thick material and multiple layers of clothing, making them our most popular choice. Everything we offer not only is permanently attached to each name tag, but it will help your high-quality image stand out from your competition.

Extras

metal high-quality name tags with uv printing and silver frame

Choosing extras on both material types (plastic and metal) will increase the value of your name tags and increase your brand’s value. Features like frames, doming, rounded corners and beveled edges provide finishing touches that show off your logo and other branding you have on your name tags. Each extra you add to a name tag improves its quality and thereby improves your company’s value and brand.

Are your current name tags just not holding up to match your branding and company image? You should always make sure they meet your business standards and goals. With us, you can order a product example before placing a large order of name tags. This way, you get to see how much quality you get from our name tags, and you also get to experience our extraordinary customer service before making your purchase.


7 Features of High-Quality Name Tags

(Infographic for Quick Reference)

7 Feature of High-Quality Name Tags