The Other Four Cs of Name Tags

A diamond’s four Cs represent the four main components of its beauty and structure: cut, color, clarity and carat. The other four Cs of name tags represent the same thing. Many companies choose to give their employees name badges as a way to help their customers. And here’s how focusing on the other four Cs of name tags will help your business thrive.

The Other Four Cs of Name Tags

The other four Cs of name tags: comfort, convenience, consistency and communication.

CONSISTENCY (Cut)

Just like a diamond’s cut affects how much it sparkles, a name tag’s consistency helps a brand stand out. And, for any brand awareness, consistency is king. When you are considering the type of name tags you need for your business or event, make sure you are choosing the correct one. Remember that these name tags are what will be representing your brand.

While an adhesive name badge may be appropriate for a small gathering or party, you should probably consider something a bit more lasting for business use. Whether you go for reusable name badges or printed logos on metal or plastic, you need to make sure that your name tags reflect your business goals. Choose something that will tell your customers and prospective clients who you are and how much you value their business.

Yes, it can be tempting to hand out name badges to every employee and volunteer and tell them to write their names and information on a blank insert sheet. While this is certainly better than not having any name tag at all, don’t forget about the importance of branding. Make sure you have your company name and logo visible for everyone to see. This way, everyone will instantly recognize your employees as part of the company.

COMMUNICATION (Color)

Another of the important four Cs of diamonds is color. This actually refers to a diamond’s lack of color which adds to its sparkle making it more desirable. Similarly, to make your brand more desirable, another of the other four Cs of name tags is to communicate what your company is all about. Yes, your name tags can communicate your brand’s values and goals.

trashed name tags as an example of not following the four Cs of name tags

For example, if you were to abuse your name tags and not use the same font, color or styling options, your customers will get confused about your business. Either that or they will stop using your services and buying your goods. When someone sees that you don’t care for your uniform or name tags, you pass that feeling of neglect onto your customers and clientele. Once you stop caring, they stop caring, and your business won’t thrive.

So, make sure when you choose your name tags, they will communicate your values. Keep the color, branding and styling inline with your company goals. This way, you will communicate to your customers what you stand for and how you will treat them.

COMFORT (Clarity)

A diamond’s clarity is often the least important of the four Cs because the tiny imperfections are often microscopic. However, we would like to argue that your clientele’s comfort and clarity should be a priority. When your customers are clear about who is an employee (by knowing your employee’s names with the use of name tags), they feel more comfortable around your business. And, when they are comfortable, your customers are more inclined to take advantage of your services.

But don’t forget about the comfort of your employees. Make sure they want to wear a name tag. Once you hire someone, make sure they understand your goals for providing name tags for them to wear. Is it for security? Is it for ease of interacting with your customers? No matter what your reasoning is behind wanting name tags for your business, your employees need to want to wear them for the name tags to be effective.

CONVENIENCE (Carat)

The term carat refers to the diamond’s total weight. While some people may enjoy wearing something big and flashy, make sure your name tags are one-size-fits-all. Having your logo visible and names easily readable is essential. But, don’t forget the convenience of also having a manageable name tag. Choose a tag that will fit all of the necessary information without being cumbersome for your employees to wear.

A name tag helps to make you look professional. When someone wears one appropriately, it indicates that they take their job seriously. In turn, this helps create an excellent first impression when meeting with potential clients and investors.

In addition to looking professional, people tend to act more qualified when they wear a name tag. And, they are more aware of how much they are accountable for their actions. For example, if a customer needs help, employees are quickly identified if they are wearing their name tag.

Your customers keep you in business, and the last thing you want is for your customers to have no idea who will help them. When you use name tags, your customers will quickly identify staff and be saved the frustration of asking around.

So, remember the other four Cs of name tags, and your identification will always be top-notch!

4 Important Reasons for Wearing Name Tags

wearing name tags is essential in business practices

Wearing name tags helps build a corporate identity. They also help employees and customers interact better with each other.

In any retail establishment (grocery store, boutique, department store, etc.), there are significant benefits to wearing name tags. Some of these benefits include the use of identification in marketing, providing security, identifying employees and other staff, as well as many other positive benefits. Here are some of our favorite reasons you need to utilize name badges in your retail business.

Identify Employees and Other Staff

wearing name tags that are metal material which has been laser engraved

Sometimes, especially in larger retail locations, it can be challenging to remember everyone’s name. By wearing name tags, or other identification, newer employees and other team members in the company are more apt to recognize each other. Name badges also provide accountability for all of your employees. When wearing name tags, it requires that your employees accept responsibility, one, for their actions and two, for the way they treat your customers.

Building Company and Brand Recognition

Corporate branding is a rising trend and doesn’t seem to be peaking any time soon. Add your retail store logo to your name tags, and quickly identify every employee, volunteer and other staff at your location. Inevitably when employees go to lunch, they leave their name tags on. Sometimes employees even wear them on their way home from work. When employees continually wear their name tags in public, a company’s brand is repeatedly advertised.

Conversation Starters for Customers

adhesive name badges

Name tags are an excellent way for customers to start up conversations with employees and other retail staff. They tell the customer who they are working with from the first moment they meet your employee. Identification provides an easy way for customers to distinguish your employees and other staff in your store from other customers. Then, when a customer has a question or requires assistance, they will know who to ask for help.

Wearing Name Tags Provides Better Security

photo identification badges are a perfect solution for wearing name tags and increasing security

When you require employees and other staff to wear name tags, you can quickly identify and acknowledge whether or not they belong where they are. Name tags are particularly valuable in companies and organizations that deal with high tech gadgets, expensive equipment or sensitive information.

While identification doesn’t seem to be as common as it once was, wearing name tags will always have an essential place in any retail environment. By utilizing name tags into your company’s culture, customers will be able to relate better to your employees. Name badges eliminate any barrier between the customer and employees, so try adding these to your business today!

5 Problems with Lanyards (and Their Solutions)

While these tools are typically useful for conferences and other events, people have been reporting some problems with lanyards. We want to raise awareness that not all lanyards are bad. So, we are offering you solutions to five common problems that have recently been reported.

solve your problems with lanyards with the large lanyard selection from Name Tag, Inc.

One of the most commonly reported problems with lanyards is safety.

Some businesses, such as hospitals or schools, worry about making staff and students wear lanyards with their identification. The reason for their problems with lanyards is the safety of having something loose around someone’s neck. In schools, this is a concern for getting a lanyard caught on a chair or desk. Or worse, having students who misuse them. The same can be said of hospitals or even courthouses.

The Solution: A Convenience Release

solve your problems with lanyards concerning safety with a convenience release

Many of our lanyards come with a break-away option called a convenience release. This feature is designed to separate if the lanyard is pulled too tightly around something, such as someone’s neck or wrist. A convenience release does add a slight cost to your lanyard, but if safety is your main concern, we highly recommend getting lanyards with a convenience release.

Another of the common problems with lanyards is matching a brand.

Colors are tricky. And, making sure that all of your marketing materials match your company brand, whether that be a logo or a specific PMS color, is essential to every business. Many times when someone orders extra marketing items, such as lanyards, they are concerned with getting exact color matches to their branding.

The Solution: Dye Sublimation

Depending on the style you select for your lanyards, we have multiple printing options. Our variety of lanyards come with either dye sublimation or silk screening. While an exact color match isn’t guaranteed, if you choose a lanyard with dye sublimation, you can provide a PMS value (Pantone Solid Coated Colors preferred) with your order. We can then get as close as possible to your requested color.

Problem number four is selecting the correct lanyard for your needs.

With so many available options, styles and fabrics, choosing the right lanyard can be complicated. And, you want to make sure that not only does the fabric work for your needs but that it is comfortable for your guests and employees. But don’t forget to match the material colors as well, so you don’t have problems with lanyards you choose for your needs.

The Solution: Shop with Us!

shop with Coller Industries to solve all of your problems with lanyards

Yes, it is that easy. Our easy-to-use online ordering system is here to help you. We show every option we offer upfront, making it easy to choose from our large assortment of lanyard choices. From Blank Badge Lanyards to Ribbon Lanyards, we know you’ll find just what you’re looking for. We even have Trade Show Organizers with Lanyards to make finding the perfect badge holder just as easy!

What about meeting those deadlines?

Another one of the problems with lanyards is making sure you get them on time. The product’s delivery date is always of high importance. And many factors play into this timing, such as quantity and type. Another factor is the different production times.

The Solution: Zip-It Expedited Service

Zip-It expedited service logo from Name Tag, Inc.

While you can order a standard lanyard with five to seven business days for production time, we also offer an expedited service called Zip-It. Some stipulations must be met when placing an order for a Zip-It product. You won’t receive a proof for approval as the order will go immediately into production once we receive it. This, of course, also depends on you sending in all the required information with the order. As long as you are comfortable with trusting our high standards for our products, Zip-It Expedited Service is the perfect option. Or, order your lanyards well in advance of your event to guarantee you will have them in time.

One of the last problems with lanyards is that they are constantly turning and twisting.

Many lanyards, when used with badge holders, have the problem of flipping these identification tools around so that they can not be seen. Photo identification or other name tags can also cause this issue. And, when you can’t see a name tag, what good was it to purchase a lanyard in the first place.

The Solution: Double Sided Printing

From the printing on the lanyard to the information in a badge holder, double sided printing is your friend. We offer several lanyard solutions that come with double sided printing. So, if a lanyard decides to twist while someone is wearing it, your branding will show no matter what! Are you having problems with the badge holder flipping? Try printing the same information on both the front and back of those inserts. This way, no matter which direction that badge decides to be, you will still be able to read it.

So, no matter your problems with lanyards, we guarantee we have a solution to your troubles. Come on over and find your answers today!

Customer Service and Name Tags

From customer service to hospitality services, are name tags a necessity?

There are two arguments, and they are simple: yes and no. When it comes right down to the nitty-gritty, most businesses use name tags. And, primarily customer service oriented ones, will tell you that they feel it is necessary to wear identification. Whether that’s an embroidered logo on a shirt or an actual name tag, branding is somehow incorporated onto their employees.

Now, the question needs to be asked about those employees. Who, and be honest here, really likes to wear a name tag? Not everyone enjoys having that immediate first name status with everyone they meet. So, the underlying question remains: should you use name tags for the best customer service possible?

using name tags in customer service and hospitality services

An Expert’s Answer: It Depends

While there are many reasons to wear name tags (see below*), there are also many that would fight against the “need.” Some of the finest in the hospitality business suggest that by using name tags, you are alienating your employees. They argue that name tags separate the employee from the consumer and presents a barrier between the two.

Tim Miller, a hotelier who was intimately involved in the creation of the new Marriott—Ian Schrager Edition brand, echoes this sentiment.

[Edition employees] don’t wear name tags because we want it to be similar to when you’re at home and a friend stops by and stays with you for a couple of nights. We want to provide service in a less artificial way than would be implied by the dividing line of name badged employees and civilian-dressed guests.”

And there’s no question that an environment adorned with name badge employees looks more stilted, artificial, less genuine than without it. Hotelier Tim Miller again: “We didn’t want the stilted awkwardness of ‘look, I work here, I’m taking care of you because that’s what it says on my badge I do.’”

By removing name tags from uniforms, some companies feel as though they are providing a more peer-to-peer relationship to form. That name tag, and the removal of, provides a barrier that is not a necessity for all businesses.

Consider This: Name Badges Improve Customer Service

Mark Harmon, CEO of Auberge Resorts and truly a “hotelier’s hotelier” told me, “We want to develop a relationship between our staff and guests. It’s awkward for the guest to have to ask for your name or the staff member to introduce himself. I find that guests love it when they can easily remember the name of our people.”

*This is where it gets good!

name tags are the perfect accessory for someone in customer service

For the majority of businesses, name badges are a must. Especially those whose focus is the customer service and face-to-face time with their consumers. And the reasons are pretty obvious.

Starting conversations is much easier when two people (or more) feel at ease in the communication. And, this can all start with a simple introduction. By wearing a name tag, your employee automatically starts this conversation without even knowing it!

This brings us to our next point: balancing your employees and customers needs. With technology as it is, you can know your customers before they need to initiate any conversation. Do this by using loyalty or membership cards, credit cards and even event passes. So, level your playing field with name tags so that your customer knows your employee just as the employee knows them.

And don’t forget about security and accountability. Name tags help your employees stay on task by providing them with a sense of responsibility and accountability. Those respectful actions are then reflected on their treatment of your customers and provides a positive environment for everyone. From making sure everyone is where they belong for security reasons to providing the best customer experience possible, name tags are here to stay!

So, give credit where it is due and don your name tag in support of knowing your customers!