The Power of Names and Why They are Important

Why is it so important to use people’s names? According to Dale Carnegie, a person’s name is to that person the sweetest and most important sound in any language. The sound of your name being used typically cuts through all other noise that might be going on around you. Since birth, you have been conditioned to respond to the sound of your name. Think about it this way: how would you feel if your mother referred to you by another person’s name? That is why the power of names is so important!

A person is more interested in their name than in all the other names on earth put together. Remember that name and call it easily, and you have paid a subtle and very effective compliment. But forget it or misspell it – and you have placed yourself at a sharp disadvantage…one of the simplest, most obvious and most important ways of gaining goodwill was by remembering names and making people feel important – yet how many of us do it?

How to Win Friends and Influence People – Dale Carnegie
Using the power of name is easy with a name tag for your employees at your store.

It is so important to use someone’s name when interacting with them. It is, after all, their most significant connection to their identity. And it is the easiest way to get someone’s attention. By using someone’s name while speaking to them, you recognize their importance. So, what happens if you don’t remember someone’s name?

Enter name tags!

Change Your Life With A Name Tag

Name tags won’t just change your life; they will affect everything around you.

Considering all of the elements in a name tag, changing your life is the least this tool will do. Name tags reach much further than just providing someone with your name. Adapted from Scott Ginsberg, here are just a few ways your life will change for the better.

“A name tag isn’t just a sticker; it’s a statement. It’s about friendliness, identity, culture and human nature.”

A Name Tag is a Permission Slip

Wearing a name tag is an invitation to friendliness. It’s a way to open up to others and overcome your personal walls. Sigmund Freud discovered that a person’s name is the single context of human memory most forgotten. So, wearing a name tag means one less thing people have to worry about remembering.

Because name tags are permission slips, they encourage engagement. Their primary function is to personalize and humanize each person. Inviting encounters is what they do. And you permit this change to happen every time you put on your name tag.

Names are important to new relationships, as a person’s name connects to their identity and individuality. Using someone’s name and remembering it shows a greater connection to who that person is. By remembering someone’s name and using it when you see them again, a person will feel influential and respected. In turn, not remembering someone’s name will make them feel slighted and very unimportant to you. Even though different people place a different emphasis on remembering names, doing so will always make someone feel good and like you more than they would if you failed to remember it.

The Power of Names (and how to help others remember yours)!

Using the power of name is easy with a name tag for your employees at your cafe.

Whenever you put on a name tag, you become the face of your purpose, whatever that is. Your name tag represents this purpose to everyone around you, and this benefits both you and others. It can quickly help the people around put your face with your name. We have all heard that “a picture is worth a thousand words.” So, tell that story simply and quickly with your smile and a name tag.

By wearing a name tag, you help others remember your name, which is important for building relationships. As Mr. Ginsberg has said, your name tag becomes an invitation and permission slip for others to converse with you. The more your build your relationships, the stronger your purpose will become.

Because name tags are permission slips, they encourage engagement. Their primary function is to personalize and humanize each person. Inviting encounters is what they do. And you permit this change to happen every time you put on your name tag. So, grab your name tag and start sharing the truth about name tags at your next office party or friend’s night out!

So, whether it’s a name tag or a simple sticker, keeping your name visible will help everyone remember who you are! And, in so doing, you will prove the power of names.

Business Success and Taking Small Steps

Whether you are a business or an individual, success comes one small step at a time. Each small step you take leads you toward something bigger. And, the more ambitious you are, the bigger that end prize is. One small step you can take for business success is committing to using name tags and other identification tools.

Here are several products that will work together and help you find business success. But, no matter what, always remember that success comes one small step at a time.

1) Name Tags and Matching Name Plates

Matching name plates and name tags from Coller Industries will help your company find business success.

We start with the most obvious name tag tools: a name tag and a name plate. These two are often interchangeable, but they go together as well. A great example of this is when a salesperson wears a name tag while away from the office. Once they are back in the office, all visitors will recognize their name plate logo and name.

Using these identification tools on business or corporate levels will help you find business success, one step at a time. You can continue to move closer every day to your goals when others know who you are and what your business does. Name tags are the perfect tools to get your name out there.

2) Badge Holders & Badge Ribbons

Badge holders and ribbons from Coller Industries will help your company find business success.

Using these identification tools for conferences or conventions will also help with brand recognition. Your business success depends on people being able to recognize it when they see it. So, give them help with using your logo everywhere you can put it.

Conventions and conferences (even online) can help you get your name out there. Always remember to wear identification when attending these events. Badge holders make wearing identification easy as you can change what you are wearing. Print a new insert for every event and add things that are relatable to your experience. Then add ribbons to each badge to help distinguish yourself from possible competition.

3) Rosette Ribbons & Award Plaques

Rosette Ribbons and Award Plaques from Coller Industries will help your company find business success.

Let your colleagues and customers know how much they are valued. Rewarding progress is part of finding success in business. Not only do you need to create positive habits, but you also need to make time for recognizing a job well done. Tracking employee progress helps you to review how your company is doing as a whole.

From award plaques to rosette ribbons, you can customize gifts and rewards to those deserving of recognition. These identification tools are also great for displaying business awards and other achievements. Celebrate every success you have, even the small ones!

Increasing Visibility adds to Business Success

“A journey of a thousand miles begins with a single step.” – Chinese Proverb

By creating positive habits, you build into your business success. One of these habits is starting to use name tags. Add a logo to a tag color of your choice to help your brand visibility. By doing this, you are making it so that your employees and customers will always see your logo. This increases your visibility and lets customers (and employees) know that your business matters.

Learn other ways to make your business grow: 3 Ways to Find Business Success with Ribbons

New Year, New You (and New Name Tags)

Exciting things are happening in the world of name tags. We anticipate new products and many updated ways to use our products this year. We think that the best part of starting a new year is updating your company with new name tags!

New name tags are sure to be the best purchase you will make this year. And we’re sure your employees, volunteers and other staff will thank you. So, spice up your look with brand new identification!

Are you in need of new name tags?

Whether your name tags are just a couple of years old or are in desperate need of an upgrade, we have just what you are looking for. Our high-quality products are perfect for every identification need. Choose from engraved names and logos to bright, colorful printing (UV and full color).

Finding the Right Type of Logos

With several options available, your logo will never look better! Choose from simple engraving to our full color options. No matter what your logo looks like, it will look amazing on a metal or plastic name tag. Even if your logo has multiple colors (or white), we have a solution for you.

What makes a good name tag logo?

Frequently, a logo designed for use on the internet or printed media doesn’t come off as well when you try to fit it onto your name tag. Assuming you made the decision to have a logo on your name tags, here are a few things to consider.

  • Keep the size of the tag in mind. In most cases, the logo will be much smaller, and little details won’t be as visible anymore.
  • Remember that you may have to be flexible on the colors associated with your logo.
  • When adding names and logos, remember that the smaller your logo, the larger it’s presence can be.
  • Try to limit the amount of detail in your logo. Smaller details are not visible from a distance or on a smaller name tag. You only need enough detail to make the logo recognizable.
  • Even if your logo is mostly used for the internet or printed media, you should plan and have a single color version created. This is primarily used for our engraved tags.
  • Finally, consider a custom shaped tag. Your name tag might cut into a shape that follows your logo. Then you can add names and titles.
New name tags and name plates for every business

Match your name plates to your name tags for extra branding!

Just like our name tags, we have several options for your name plate needs. We even have a reusable option for short term or temporary positions. Choose from engraving or printing for names, titles and logos. Or, add directions and other useful signage to your business.

But no matter what you need, remember you can get it all in one place: Coller Industries. We are your one-stop-shop for everything identification related!

Small Business Identification

So you just started your business, and you need some help with your name tags and other small business identification needs? Well, look no further as you have reached the Name Tag Experts! We know just what your identification needs should look like. From adding a logo to designing and layout, we’ve got you covered.

First, you need to understand that it’s all about your business. Think about why you started the company (i.e., what your product or service offers your customers). Now that you have that in mind, you can begin to think about which identification products you need to order. From name tags to ribbons, we have everything you will need.

A Five Step Guide to the Perfect Name Tags

Engraved, gold plastic name tag with a company, name and title for small business identification.

Let’s start with name tags! A name tag is a powerful tool that, when designed correctly, makes your business memorable. If you want customers to remember you and connect with your company’s representatives, let us help you learn how to design the perfect name tags for your business.

1. Decide what you want to accomplish with your name tags. This goal will determine what you put on them.

2. Figure out which tag size you need. Choose a size that matches your logo and the information you need to add to it.

3. Design your layout. Allow enough space around your text and logo so the viewer can distinguish each piece of information.

4. Choose a font for your text. The font gives your name tag a certain vibe, so make sure it matches how your business helps your customers.

5. Select the color combination for your name tags. While your name tag colors should match your brand identity, remember that your text still needs to be readable.

If you need any additional help trying to figure out which product is best for your small business identification, use our name tag selection guide to help.

Name Tag Selection Guide

Make sure your name tags provide all of the necessary information. Most importantly, for a name tag to do the job required, the name must be easy to read from a comfortable distance. Other valuable information to include can be a title; this can help open communication at networking events and between your employee and the customer. (Learn more at https://www.nametag.com/selection-guides/name-tags/.)

Making Small Business Identification Work for You

Now that you have selected the perfect name tag, think about what other needs your company has. All small business identification should retain your original business message: how does your product/service best serve your customer. So, when you are ordering name plates, ribbons and even award plaques, remember that consistency is a must.

Matching engraved name plate and name tag for small business identification.

From colors to logos, consistency matters.

Using name tags, name badges and other personal identification items will establish your brand. Your brand is how you define yourself and your business. By defining this as you get started, you help establish your company as an industry leader. Finding the right consistency with logos, colors and fonts helps to solidify your message.

Make sure to use the same colors for all of your logo work. Find a way to keep your logo and text the same on all name tags and name plates. If your office uses signage, make sure to include the proper colors and consistency. A company who ensures that their brand is well developed will retain connections with their clients and customers.

Ribbons, Lanyards and Other Identification Products

Make sure that everything you use for your business matches your message. From ribbons and lanyards to all of your name tags, use your logo and business colors for the best recognition. Some companies eventually rebrand or change their colors. If you end up doing this, remember to update your name tags and ribbons to match. Your customers will thank you as they continue to do business with you.

Do you need more identification tips? We provide many tips and strategies in our blogs, and you can always ask for help whenever you need it. So, leave a message, and we’ll get you the learning materials you need.

Attract Customers with Unique Store Decorations

When it comes to attracting customers to your store, decorations are your greatest commodity. They make your store a fun place to shop by giving customers a treasure trove of things to look at. The more you use decorations to create a fun and exciting environment for shoppers, the more customers you will attract.

A custom engraved acrylic desk block in a retail store as part of a business' store decorations.

Decorating a store goes to the heart of what makes great retailing. … It piques a shopper’s curiosity to discover what is new. When you introduce new, yet familiar elements to the shopping experience, you change the energy of your entire store.

Store decorations also increase your sales by putting your customers in a good mood. For most people, decorations remind them of the happy times they’ve spent with friends and family celebrating birthdays, holidays and other special occasions. Triggering these happy memories makes your customers feel good, which causes them to see your products in a positive light. The more customers see your products as desirable, the more they will want to buy them.

While it is better to have decorations than none at all, remember that decorating your store is a continual effort. To attract customers to your store, give them something new to see by constantly adding or rearranging your decorations. Yes, this can include decorating your store for every holiday, but it can also be something you do for other occasions such as back to school week or sporting events. In the end, you don’t need a reason to decorate your store other than to bring in more customers.

Using Store Decorations for Business Success

Store decorating is a strategy many businesses use to attract customers. To stand out from these competitors, give your customers a unique shopping experience using custom decorations. Accessorize your store with stunning custom products such as acrylic blocks, wooden plaques and more. Using personalized decorative pieces will not only strengthen your brand identity but will also promote word of mouth marketing as customers tell their friends about their unique shopping experience.

To get your creative ideas flowing, here are five custom store decorations you can make to get shoppers into your store.

Acrylic Blocks and Desk Wedges

Decorate your cashier desk, shelves and window displays with these exquisite acrylic blocks and desk wedges. Made of quality materials, these blocks and wedges are sure to impress your customers. And turning them into beautiful decorations is easy. Just customize the text with a famous quote, the name of a song or something else you think your customers might like. With different color and style options available, customize these blocks and wedges to match your store’s interior design.

Wall Plaques

A custom engraved plaque to use for store decorations.

Keep customers in your store for longer by giving them decorative wall plaques to look at. Customize these plaques to entertain your customers with movie quotes or inspire them with a poem. No matter what type of store you own, wall plaques can help you create an atmosphere that will attract your ideal customer. Stores that sell graphic t-shirts can customize plaques with pop culture references, while vitamin shops can use them to share health tips with their customers. So, use the custom options available to make the perfect plaques for your business.

Store Signs

Give customers an incentive to come into your store using custom signs. Customize them with sales and other perks then display them in your window. When customers walk by and read these signs, they will want to take advantage of the special deals you offer. And with their bright colors and optional graphics, these signs will make your window display look even better!

Custom Shaped Name Tags

A retail employee wearing a custom shaped name tag as part of the business' store decorations.

Make sure your employees look festive too by giving them fun custom shaped name tags to wear. These name tags will add to your store’s overall look and will make your employees appear friendlier. After all, who wouldn’t find someone wearing a pumpkin shaped name tag approachable? So, put these custom shaped name tags to good use. Get name tags for every holiday, or choose one name tag shape that reflects your product line, such as boot shaped name tags for a shoe store. However you choose to customize these tags, make sure to stick to simple shapes that allow enough space for a person’s name.

Customize the Perfect Store Decorations

Use custom decorations to highlight new products, mark items on clearance and provide your customers with an exceptional shopping experience. As you decorate your store for success, you will bring in more customers and sustain your business.