Connecting with Customers

The H2H experience should be available to all customers. What we mean by this is human to human connections. Connecting with customers should be the focus of every business. Over the past while we have become disconnected.

As humans, we crave experiences that connect us with others. Throughout this year, those connections have turned online and have become a little less human. So, how do we revert to that constant human interaction we naturally crave while still existing in our ever-changing world?

Part of the solution to this issue is becoming more approachable. While you and your company may have already been in a position of trust, people need to feel that they can still trust you and your services. Now the question is, how do you gain that trust and become more approachable.

How a Name Tag Boosts Your Approachability

Name tags have a subconscious effect on the viewer that enhances a company’s networking, branding and promotional efforts. At trade shows and conventions, people wear name tags to promote their brand and establish professional relationships. In retail, they improve customer and employee relations. Some people wear them at conferences, business luncheons or sporting events. In short, many people wear name tags for different reasons.

Name Tags for Connecting with Customers

From using custom shapes to including photos on identification for your employees, we have just the solution for your needs of connecting with customers. Check out these products and tips for making them work for you.

Approachability is a trait that most people believe they have, but few actually do. It’s important to be approachable because when you put people at ease, you enable them to think and do their best in your presence. It’s an essential professional skill that only gets more important as you ascend the ladder into leadership positions and is expected of managers by their employees.

Full Color Name Tags

If you need something that will sport your brand (business logo) and an employee’s name, search no further than these fun, colorful tags. With full color printing, the sky is the limit to what these can do for you. They are our only name tag that provides vibrant, colorful printing so you can fill them with everything you need for your business to stand out.

Reusable Name Badges

For a temporary option, these badges can be reused with easy to use printable inserts or added labels. You can design your badges to meet any need and then change them with ease when the time comes for a new look or new employees. They are also ideal for seasonal and temporary workers.

Photo ID Badges

Adding photos to name tags increases security and provides trust among employees and clientele. Each photo ID can support up to five lines of text along with an employee’s photo. So, now you can conquer the rest of your customers’ needs.

Custom Shape Name Tags

Do you need something that will truly make you stand out in a sea of competitors? Try a custom shape for your name tags! Whether you try a circle, a house or a fully-customized shape to match your business, these name tags say it all.

connecting with customers is easier with custom shaped name tags

PRO TIP: Add badge ribbons to name tags when you need to distinguish employees, visitors and other VIPs in your business.

By providing name tags for your employees, you are making them more approachable. And, once they are approachable, you re-humanize them. Isn’t that what we all need right now? More human interaction translates into more sales and service requests for your business. This, in turn, will translate into that trust you need to keep your business going.

So, get your name tags (approachability included) to keep up your connecting with customers and providing them with that needed human touch. Now you can get back to doing what you do best: your business.

The Best Name Tags for a Low Budget

From blank tags to reusable badges, these name tags are the perfect solution for companies on a tight budget.

Name tags may feel like a luxury that your business can go without, especially when you have a tight budget. However, name tags are necessary for achieving business success. When everyone at your workplace wears a name tag, customers feel comfortable working with you. They see you and your colleagues as people, just like them, who can relate to their needs. The more customers feel comfortable doing business with you, the more sales you will have. If you want to not only survive but thrive in the business world, then having company name tags is a must.

Fortunately, providing name tags for your whole team does not have to be a financial burden. There are plenty of low cost alternatives to traditional, permanently engraved name tags. And, they look just as professional too.

Check out these high-quality name tags (or name badges) that go easy on your budget while still making a great first impression.

Conference Name Tags

Full-color, laminated name tags work just as well for everyday office work as they do for conferences. Because they are meant for large events, they come at a low price, making them a low cost solution for your identification needs. Use them to take control of your brand by customizing them with the colors, graphics, logos and text you need to promote your business. Once you see your new name tags in all their full-color splendor, you will want to keep them around forever.

Blank Name Tags

Looking for highly durable name tags that fit your budget? Plastic and metal Name Tag Blanks are made from the same quality material as our laser engraved name tags. Not only are they made to last, but they are also reusable. Just print the names and titles you need onto adhesive labels and stick them onto the name tags. If you want the text to be more permanent, write directly onto the plastic or metal surface using a marker. Customize the size, color and fastener for these blank name tags so they go well with your company uniform or dress code.

Badge Holders with Paper Inserts

By far the most affordable solution, badge holders are a professional choice for any company on a tight budget. They are made of quality vinyl plastic and come with reliable fasteners such as bulldog clips, magnets and pins. When you use them with colorful paper inserts, they make a positive impression on your customers. Use thicker badge holders for your full-time employees and thinner ones for temporary staff (e.g., interns, volunteers) to save on business costs. If your staff does not like to wear name badges on their clothing, pair your badge holders with lanyards.

Reusable Name Badges

Quality reusable name badges are not only affordable, but they save you tons of money in the long run. Whenever you have a change in position, these badges let you replace names and titles on demand using printable inserts. By replacing old inserts with new ones, your company’s identification is up to date within minutes.

Mighty Badges™

With a metal back plate and domed lens, these reusable badges give your business a professional style. Choose name badges with a blank background or with a UV color logo to promote your brand. These badges also come in different sizes and various shapes (rectangles, ovals and squares) so you are sure to stand out from your competitors.

Speedy Badges

Each badge features a plastic, window style frame with a forward curve to give it a distinct look. Add a name and title by sliding an insert into the frame and placing the clear lens over the top. With a pin or magnetic fastener on the back, these badges will hold in place throughout a typical workday.

Name Tags for Any Budget

Whether you are a start-up company, small business or large corporation looking to cut costs, these name tags are for you. They go easy on your budget while giving you the quality you deserve. As you use these quality name tags to identify your employees, you will see an increase in sales as customers come to trust your company’s ability to meet their needs.

4 Important Reasons for Wearing Name Tags

Wearing name tags helps build a corporate identity. They also help employees and customers interact better with each other.

In any retail establishment (grocery store, boutique, department store, etc.), there are significant benefits to wearing name tags. Some of these benefits include the use of identification in marketing, providing security, identifying employees and other staff, as well as many other positive benefits. Here are some of our favorite reasons you need to utilize name badges in your retail business.

Identify Employees and Other Staff

Sometimes, especially in larger retail locations, it can be challenging to remember everyone’s name. By wearing name tags, or other identification, newer employees and other team members in the company are more apt to recognize each other. Name badges also provide accountability for all of your employees. When wearing name tags, it requires that your employees accept responsibility, one, for their actions and two, for the way they treat your customers.

Building Company and Brand Recognition

Corporate branding is a rising trend and doesn’t seem to be peaking any time soon. Add your retail store logo to your name tags, and quickly identify every employee, volunteer and other staff at your location. Inevitably when employees go to lunch, they leave their name tags on. Sometimes employees even wear them on their way home from work. When employees continually wear their name tags in public, a company’s brand is repeatedly advertised.

Conversation Starters for Customers

Name tags are an excellent way for customers to start up conversations with employees and other retail staff. They tell the customer who they are working with from the first moment they meet your employee. Identification provides an easy way for customers to distinguish your employees and other staff in your store from other customers. Then, when a customer has a question or requires assistance, they will know who to ask for help.

Wearing Name Tags Provides Better Security

When you require employees and other staff to wear name tags, you can quickly identify and acknowledge whether or not they belong where they are. Name tags are particularly valuable in companies and organizations that deal with high tech gadgets, expensive equipment or sensitive information.

While identification doesn’t seem to be as common as it once was, wearing name tags will always have an essential place in any retail environment. By utilizing name tags into your company’s culture, customers will be able to relate better to your employees. Name badges eliminate any barrier between the customer and employees, so try adding these to your business today!

Buy Your Name Tags Now!

Customer Service and Name Tags

From customer service to hospitality services, are name tags a necessity?

There are two arguments, and they are simple: yes and no. When it comes right down to the nitty-gritty, most businesses use name tags. And, primarily customer service oriented ones, will tell you that they feel it is necessary to wear identification. Whether that’s an embroidered logo on a shirt or an actual name tag, branding is somehow incorporated onto their employees.

Now, the question needs to be asked about those employees. Who, and be honest here, really likes to wear a name tag? Not everyone enjoys having that immediate first name status with everyone they meet. So, the underlying question remains: should you use name tags for the best customer service possible?

using name tags in customer service and hospitality services

An Expert’s Answer: It Depends

While there are many reasons to wear name tags (see below*), there are also many that would fight against the “need.” Some of the finest in the hospitality business suggest that by using name tags, you are alienating your employees. They argue that name tags separate the employee from the consumer and presents a barrier between the two.

Tim Miller, a hotelier who was intimately involved in the creation of the new Marriott—Ian Schrager Edition brand, echoes this sentiment.
“[Edition employees] don’t wear name tags because we want it to be similar to when you’re at home and a friend stops by and stays with you for a couple of nights. We want to provide service in a less artificial way than would be implied by the dividing line of name badged employees and civilian-dressed guests.”
And there’s no question that an environment adorned with name badge employees looks more stilted, artificial, less genuine than without it. Hotelier Tim Miller again: “We didn’t want the stilted awkwardness of ‘look, I work here, I’m taking care of you because that’s what it says on my badge I do.’”

By removing name tags from uniforms, some companies feel as though they are providing a more peer-to-peer relationship to form. That name tag, and the removal of, provides a barrier that is not a necessity for all businesses.

Consider This: Name Badges Improve Customer Service

Mark Harmon, CEO of Auberge Resorts and truly a “hotelier’s hotelier” told me, “We want to develop a relationship between our staff and guests. It’s awkward for the guest to have to ask for your name or the staff member to introduce himself. I find that guests love it when they can easily remember the name of our people.”

*This is where it gets good!

name tags are the perfect accessory for someone in customer service

For the majority of businesses, name badges are a must. Especially those whose focus is the customer service and face-to-face time with their consumers. And the reasons are pretty obvious.

Starting conversations is much easier when two people (or more) feel at ease in the communication. And, this can all start with a simple introduction. By wearing a name tag, your employee automatically starts this conversation without even knowing it!

This brings us to our next point: balancing your employees and customers needs. With technology as it is, you can know your customers before they need to initiate any conversation. Do this by using loyalty or membership cards, credit cards and even event passes. So, level your playing field with name tags so that your customer knows your employee just as the employee knows them.

And don’t forget about security and accountability. Name tags help your employees stay on task by providing them with a sense of responsibility and accountability. Those respectful actions are then reflected on their treatment of your customers and provides a positive environment for everyone. From making sure everyone is where they belong for security reasons to providing the best customer experience possible, name tags are here to stay!

So, give credit where it is due and don your name tag in support of knowing your customers!

How to Commit to Quality Using Name Tags

From customer service to team building, every business should commit to quality using name tags.

What does commit to quality mean?

COMMIT: to carry into action deliberately; pledge or bind (a person or an organization) to a certain course or policy.

QUALITY: the standard of something as measured against other things of a similar kind; the degree of excellence of something.

Why would a company need to commit to quality?

In most cases, businesses who do not have a commitment to quality fail. Yes, a company who doesn’t maintain quality in their service or goods can succeed. However, it is far more likely for a business to succeed when they focus and commit to quality.

Author of Out of the Crisis, W. Edwards Deming wrote, “Create constancy of purpose toward improvement of product and service, with the aim to become competitive, to stay in business and to provide jobs.”

The message to learn from this statement is that no matter the service or product, consistent quality must be your primary business focus. And with that knowledge, you can make sure that your business maintains quality throughout your production and practices.

Deming also wrote, “Cease dependence on inspection to achieve quality. Eliminate the need for massive inspection by building quality into the product in the first place.”

Constancy of purpose means that quality decisions are not situational. End of month quality is the same as the beginning of the month. It means that the long term benefit of the organization is not sacrificed to hit quarterly targets. It means having your eye on the competition, whether it is in your industry or coming from elsewhere, with plans to stay ahead.

When a company commits to quality, they must do so from day one. Once a specific quality standard is set, it must be upheld at all production stages and in all departments. And, communicating this standard of quality to your customers is an absolute must. Make sure that your customers understand that when you commit to quality that it isn’t just for your company, it’s for them!

How do name tags help with committing to quality?

To commit to quality is easier than you might think. For a lot of professions, appearance is a crucial factor in this quality. So, maintaining your commitment to quality is easy with a uniform and the proper name tag. Whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

Whether your job is in the food service industry or you are a CEO of a major corporation, showing professionalism by wearing a name tag is sure to make your job a bit easier. By attaching this simple item to your uniform or daily attire, you will stand out from all of your competitors. And, they make corporate branding a breeze by identifying employees at any business even easier.

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of the services and products of your business are consistent. Employees and customers know when that consistency is not present. So, make sure to choose name tags that reflect your brand’s commitment to quality. And once this is accomplished, showing that you commit to quality is easy.

Company name tags show you care about the quality of your brand. When employees wear name tags, they are more accountable for their actions as customers can comment on them by name. And branded name tags prove to customers that you pay attention to all details. So, when you commit to quality, it helps you gain public trust and grow your business.

Coller Industries commits to quality with every name tag!

For the past five years, Coller Industries has kept its error rate under 1%. In 2018, our overall error rate was 0.386%, which means that only 1 in about 260 orders contained an error. Considering that each product has up to 15 variables, we are proud of this accomplishment. It is thanks to our careful checking process and customer satisfaction guarantee that we can achieve this. And, because of our company procedures, each customer will walk away with a positive consumer experience and the identification products they need.

Investing in the proper tools also shows that you want to commit to quality. From name tags to lanyards and even custom ribbons, help your business branding with logos, colors and so much more!