The Power of Names and Why They are Important

Why is it so important to use people’s names? According to Dale Carnegie, a person’s name is to that person the sweetest and most important sound in any language. The sound of your name being used typically cuts through all other noise that might be going on around you. Since birth, you have been conditioned to respond to the sound of your name. Think about it this way: how would you feel if your mother referred to you by another person’s name? That is why the power of names is so important!

A person is more interested in their name than in all the other names on earth put together. Remember that name and call it easily, and you have paid a subtle and very effective compliment. But forget it or misspell it – and you have placed yourself at a sharp disadvantage…one of the simplest, most obvious and most important ways of gaining goodwill was by remembering names and making people feel important – yet how many of us do it?

How to Win Friends and Influence People – Dale Carnegie
Using the power of name is easy with a name tag for your employees at your store.

It is so important to use someone’s name when interacting with them. It is, after all, their most significant connection to their identity. And it is the easiest way to get someone’s attention. By using someone’s name while speaking to them, you recognize their importance. So, what happens if you don’t remember someone’s name?

Enter name tags!

Change Your Life With A Name Tag

Name tags won’t just change your life; they will affect everything around you.

Considering all of the elements in a name tag, changing your life is the least this tool will do. Name tags reach much further than just providing someone with your name. Adapted from Scott Ginsberg, here are just a few ways your life will change for the better.

“A name tag isn’t just a sticker; it’s a statement. It’s about friendliness, identity, culture and human nature.”

A Name Tag is a Permission Slip

Wearing a name tag is an invitation to friendliness. It’s a way to open up to others and overcome your personal walls. Sigmund Freud discovered that a person’s name is the single context of human memory most forgotten. So, wearing a name tag means one less thing people have to worry about remembering.

Because name tags are permission slips, they encourage engagement. Their primary function is to personalize and humanize each person. Inviting encounters is what they do. And you permit this change to happen every time you put on your name tag.

Names are important to new relationships, as a person’s name connects to their identity and individuality. Using someone’s name and remembering it shows a greater connection to who that person is. By remembering someone’s name and using it when you see them again, a person will feel influential and respected. In turn, not remembering someone’s name will make them feel slighted and very unimportant to you. Even though different people place a different emphasis on remembering names, doing so will always make someone feel good and like you more than they would if you failed to remember it.

The Power of Names (and how to help others remember yours)!

Using the power of name is easy with a name tag for your employees at your cafe.

Whenever you put on a name tag, you become the face of your purpose, whatever that is. Your name tag represents this purpose to everyone around you, and this benefits both you and others. It can quickly help the people around put your face with your name. We have all heard that “a picture is worth a thousand words.” So, tell that story simply and quickly with your smile and a name tag.

By wearing a name tag, you help others remember your name, which is important for building relationships. As Mr. Ginsberg has said, your name tag becomes an invitation and permission slip for others to converse with you. The more your build your relationships, the stronger your purpose will become.

Because name tags are permission slips, they encourage engagement. Their primary function is to personalize and humanize each person. Inviting encounters is what they do. And you permit this change to happen every time you put on your name tag. So, grab your name tag and start sharing the truth about name tags at your next office party or friend’s night out!

So, whether it’s a name tag or a simple sticker, keeping your name visible will help everyone remember who you are! And, in so doing, you will prove the power of names.

Connecting with Customers

The H2H experience should be available to all customers. What we mean by this is human to human connections. Connecting with customers should be the focus of every business. Over the past while we have become disconnected.

As humans, we crave experiences that connect us with others. Throughout this year, those connections have turned online and have become a little less human. So, how do we revert to that constant human interaction we naturally crave while still existing in our ever-changing world?

Part of the solution to this issue is becoming more approachable. While you and your company may have already been in a position of trust, people need to feel that they can still trust you and your services. Now the question is, how do you gain that trust and become more approachable.

How a Name Tag Boosts Your Approachability

Name tags have a subconscious effect on the viewer that enhances a company’s networking, branding and promotional efforts. At trade shows and conventions, people wear name tags to promote their brand and establish professional relationships. In retail, they improve customer and employee relations. Some people wear them at conferences, business luncheons or sporting events. In short, many people wear name tags for different reasons.

Name Tags for Connecting with Customers

From using custom shapes to including photos on identification for your employees, we have just the solution for your needs of connecting with customers. Check out these products and tips for making them work for you.

Approachability is a trait that most people believe they have, but few actually do. It’s important to be approachable because when you put people at ease, you enable them to think and do their best in your presence. It’s an essential professional skill that only gets more important as you ascend the ladder into leadership positions and is expected of managers by their employees.

Full Color Name Tags

If you need something that will sport your brand (business logo) and an employee’s name, search no further than these fun, colorful tags. With full color printing, the sky is the limit to what these can do for you. They are our only name tag that provides vibrant, colorful printing so you can fill them with everything you need for your business to stand out.

connecting with customers is easier with full color name tags

Reusable Name Badges

For a temporary option, these badges can be reused with easy to use printable inserts or added labels. You can design your badges to meet any need and then change them with ease when the time comes for a new look or new employees. They are also ideal for seasonal and temporary workers.

connecting with customers is easier with reusable name badges

Photo ID Badges

Adding photos to name tags increases security and provides trust among employees and clientele. Each photo ID can support up to five lines of text along with an employee’s photo. So, now you can conquer the rest of your customers’ needs.

connecting with customers is easier with photo id badges

Custom Shape Name Tags

Do you need something that will truly make you stand out in a sea of competitors? Try a custom shape for your name tags! Whether you try a circle, a house or a fully-customized shape to match your business, these name tags say it all.

connecting with customers is easier with custom shaped name tags

PRO TIP: Add badge ribbons to name tags when you need to distinguish employees, visitors and other VIPs in your business.

By providing name tags for your employees, you are making them more approachable. And, once they are approachable, you re-humanize them. Isn’t that what we all need right now? More human interaction translates into more sales and service requests for your business. This, in turn, will translate into that trust you need to keep your business going.

So, get your name tags (approachability included) to keep up your connecting with customers and providing them with that needed human touch. Now you can get back to doing what you do best: your business.

The Best Name Tags for a Low Budget

From blank tags to reusable badges, these name tags are the perfect solution for companies on a tight budget.

Name tags may feel like a luxury that your business can go without, especially when you have a tight budget. However, name tags are necessary for achieving business success. When everyone at your workplace wears a name tag, customers feel comfortable working with you. They see you and your colleagues as people, just like them, who can relate to their needs. The more customers feel comfortable doing business with you, the more sales you will have. If you want to not only survive but thrive in the business world, then having company name tags is a must.

Fortunately, providing name tags for your whole team does not have to be a financial burden. There are plenty of low cost alternatives to traditional, permanently engraved name tags. And, they look just as professional too.

Check out these high-quality name tags (or name badges) that go easy on your budget while still making a great first impression.

Conference Name Tags

Two full-color Conference Name Tags customized for companies with a tight budget.

Full-color, laminated name tags work just as well for everyday office work as they do for conferences. Because they are meant for large events, they come at a low price, making them a low cost solution for your identification needs. Use them to take control of your brand by customizing them with the colors, graphics, logos and text you need to promote your business. Once you see your new name tags in all their full-color splendor, you will want to keep them around forever.

Blank Name Tags

Looking for highly durable name tags that fit your budget? Plastic and metal Name Tag Blanks are made from the same quality material as our laser engraved name tags. Not only are they made to last, but they are also reusable. Just print the names and titles you need onto adhesive labels and stick them onto the name tags. If you want the text to be more permanent, write directly onto the plastic or metal surface using a marker. Customize the size, color and fastener for these blank name tags so they go well with your company uniform or dress code.

Badge Holders with Paper Inserts

By far the most affordable solution, badge holders are a professional choice for any company on a tight budget. They are made of quality vinyl plastic and come with reliable fasteners such as bulldog clips, magnets and pins. When you use them with colorful paper inserts, they make a positive impression on your customers. Use thicker badge holders for your full-time employees and thinner ones for temporary staff (e.g., interns, volunteers) to save on business costs. If your staff does not like to wear name badges on their clothing, pair your badge holders with lanyards.

Reusable Name Badges

Three Mighty Badges with different shapes, ideal for companies with a low budget.

Quality reusable name badges are not only affordable, but they save you tons of money in the long run. Whenever you have a change in position, these badges let you replace names and titles on demand using printable inserts. By replacing old inserts with new ones, your company’s identification is up to date within minutes.

Mighty Badges™

With a metal back plate and domed lens, these reusable badges give your business a professional style. Choose name badges with a blank background or with a UV color logo to promote your brand. These badges also come in different sizes and various shapes (rectangles, ovals and squares) so you are sure to stand out from your competitors.

Speedy Badges

Each badge features a plastic, window style frame with a forward curve to give it a distinct look. Add a name and title by sliding an insert into the frame and placing the clear lens over the top. With a pin or magnetic fastener on the back, these badges will hold in place throughout a typical workday.

Name Tags for Any Budget

Whether you are a start-up company, small business or large corporation looking to cut costs, these name tags are for you. They go easy on your budget while giving you the quality you deserve. As you use these quality name tags to identify your employees, you will see an increase in sales as customers come to trust your company’s ability to meet their needs.

4 Important Reasons for Wearing Name Tags

wearing name tags is essential in business practices

Wearing name tags helps build a corporate identity. They also help employees and customers interact better with each other.

In any retail establishment (grocery store, boutique, department store, etc.), there are significant benefits to wearing name tags. Some of these benefits include the use of identification in marketing, providing security, identifying employees and other staff, as well as many other positive benefits. Here are some of our favorite reasons you need to utilize name badges in your retail business.

Identify Employees and Other Staff

wearing name tags that are metal material which has been laser engraved

Sometimes, especially in larger retail locations, it can be challenging to remember everyone’s name. By wearing name tags, or other identification, newer employees and other team members in the company are more apt to recognize each other. Name badges also provide accountability for all of your employees. When wearing name tags, it requires that your employees accept responsibility, one, for their actions and two, for the way they treat your customers.

Building Company and Brand Recognition

Corporate branding is a rising trend and doesn’t seem to be peaking any time soon. Add your retail store logo to your name tags, and quickly identify every employee, volunteer and other staff at your location. Inevitably when employees go to lunch, they leave their name tags on. Sometimes employees even wear them on their way home from work. When employees continually wear their name tags in public, a company’s brand is repeatedly advertised.

Conversation Starters for Customers

adhesive name badges

Name tags are an excellent way for customers to start up conversations with employees and other retail staff. They tell the customer who they are working with from the first moment they meet your employee. Identification provides an easy way for customers to distinguish your employees and other staff in your store from other customers. Then, when a customer has a question or requires assistance, they will know who to ask for help.

Wearing Name Tags Provides Better Security

photo identification badges are a perfect solution for wearing name tags and increasing security

When you require employees and other staff to wear name tags, you can quickly identify and acknowledge whether or not they belong where they are. Name tags are particularly valuable in companies and organizations that deal with high tech gadgets, expensive equipment or sensitive information.

While identification doesn’t seem to be as common as it once was, wearing name tags will always have an essential place in any retail environment. By utilizing name tags into your company’s culture, customers will be able to relate better to your employees. Name badges eliminate any barrier between the customer and employees, so try adding these to your business today!

Buy Your Name Tags Now!

Customer Service and Name Tags

From customer service to hospitality services, are name tags a necessity?

There are two arguments, and they are simple: yes and no. When it comes right down to the nitty-gritty, most businesses use name tags. And, primarily customer service oriented ones, will tell you that they feel it is necessary to wear identification. Whether that’s an embroidered logo on a shirt or an actual name tag, branding is somehow incorporated onto their employees.

Now, the question needs to be asked about those employees. Who, and be honest here, really likes to wear a name tag? Not everyone enjoys having that immediate first name status with everyone they meet. So, the underlying question remains: should you use name tags for the best customer service possible?

using name tags in customer service and hospitality services

An Expert’s Answer: It Depends

While there are many reasons to wear name tags (see below*), there are also many that would fight against the “need.” Some of the finest in the hospitality business suggest that by using name tags, you are alienating your employees. They argue that name tags separate the employee from the consumer and presents a barrier between the two.

Tim Miller, a hotelier who was intimately involved in the creation of the new Marriott—Ian Schrager Edition brand, echoes this sentiment.

[Edition employees] don’t wear name tags because we want it to be similar to when you’re at home and a friend stops by and stays with you for a couple of nights. We want to provide service in a less artificial way than would be implied by the dividing line of name badged employees and civilian-dressed guests.”

And there’s no question that an environment adorned with name badge employees looks more stilted, artificial, less genuine than without it. Hotelier Tim Miller again: “We didn’t want the stilted awkwardness of ‘look, I work here, I’m taking care of you because that’s what it says on my badge I do.’”

By removing name tags from uniforms, some companies feel as though they are providing a more peer-to-peer relationship to form. That name tag, and the removal of, provides a barrier that is not a necessity for all businesses.

Consider This: Name Badges Improve Customer Service

Mark Harmon, CEO of Auberge Resorts and truly a “hotelier’s hotelier” told me, “We want to develop a relationship between our staff and guests. It’s awkward for the guest to have to ask for your name or the staff member to introduce himself. I find that guests love it when they can easily remember the name of our people.”

*This is where it gets good!

name tags are the perfect accessory for someone in customer service

For the majority of businesses, name badges are a must. Especially those whose focus is the customer service and face-to-face time with their consumers. And the reasons are pretty obvious.

Starting conversations is much easier when two people (or more) feel at ease in the communication. And, this can all start with a simple introduction. By wearing a name tag, your employee automatically starts this conversation without even knowing it!

This brings us to our next point: balancing your employees and customers needs. With technology as it is, you can know your customers before they need to initiate any conversation. Do this by using loyalty or membership cards, credit cards and even event passes. So, level your playing field with name tags so that your customer knows your employee just as the employee knows them.

And don’t forget about security and accountability. Name tags help your employees stay on task by providing them with a sense of responsibility and accountability. Those respectful actions are then reflected on their treatment of your customers and provides a positive environment for everyone. From making sure everyone is where they belong for security reasons to providing the best customer experience possible, name tags are here to stay!

So, give credit where it is due and don your name tag in support of knowing your customers!