Whether your efforts are to encourage employees to be active in your community or your business wants to reach out to those in need, donations and charity work are a fantastic way to show you care. In every community, there are people in need. And, in these communities, businesses like yours can make a difference. Here are some reasons why YOU should be that difference.
Understanding the community concept teaches that you must do things to keep it healthy no matter the setting. These insights are supported and managed by people feeling that they belong somewhere. And this comes with accepting each other and the diversity of those around you. This community understanding makes us responsible for those around us. In turn, this community responsibility not only aids those in need, but it assists everyone influenced by any actions in that community.
Donations and charity work are only a couple of ways that make us more responsible in our community. And, building trust in our community is not only a requirement but also the best way to maintain any community. This is why we, as a company, are always looking to help out in our neighborhood and surrounding areas. By reaching into our community and participating in networking opportunities for organizations, we can see how much our brand resonates with others. We also find how our brand reflects in our community.
Here are a couple of examples of our recent donations!
We sent two types of plastic, engraved name tags. One was a small name tag with either a first and last name or a company name. The other type were circle custom shapes with the amount donors had given to the project. Each name tag type was needed in four colors.
Carol King, Owner of Cranedale Designs, said, “The donor board name tags represent everyone who designed, supplied building material and helped to build the tiny houses in a settlement in my town. My son is on the board of the tiny house community. He had a fundraiser, and one of the people who work for the tiny house community said they needed a donor board to honor those who took the time to make the little community possible. I am an artist, and I said I would love to do that as a contribution to the community.”
“The inspiration, of course, was that it was a tiny house community,” King explained of the exhibit. I thought it would be fun if each donor had their own little tiny house. I struggled to find a way to put the names on the little houses. There are 208 names, and stamping them into the clay seemed like a huge amount of work. It was already a lot of work to make each little house. I (decided I) needed four distinctive colors to represent the levels of donation. (Coller Industries) had the best looking variations in color.”
This remarkable pet rescue also received a donation of plastic, engraved name tags. They went all out with upgrades like rounded corners and beveled edges, as well as the deluxe magnets (our most popular fastener)! These tags are worn by adopters, visitors, donors and other staff members so that they are quickly identified, and the tags create a welcoming environment.
Christopher Kraus, Chief Executive Officer of Big Dog Ranch Rescue, said, “Our organization’s mission is to save 5,000 dogs every year, to heal and place them with loving families, and to educate people about the proper care for dogs and the importance of spaying and neutering. We will end dog homelessness through education, sterilization and legislation.”
“Big Dog Ranch Rescue has now rescued more than 37,000 dogs and united countless families with their new forever friends. We also believe in giving back to our community through education and support. From a new Veteran Service Dog Program to visits to nursing homes, from teaching the importance of spay neutering to the next generation to helping seniors care for their pets when they are unable, Big Dog Ranch Rescue is here for our neighbors. Dog rescue is a 24/7 calling. We won’t rest until every dog has a loving family, and we end dog homelessness forever.”
Building a brand is something every business regularly focuses on. From excellent customer service to high-quality products, brand reputation is everything you do to retain customers. This reputation directly impacts your customer’s behavior toward your company. Making sure that you better your brand will help you stay in business. By producing high-quality interactions with clients and customers, you are building your brand reputation.
Donations and charity work are a great way to show your customers how much you care about their needs. Giving something away is about adding value to your community, no matter if it is time or money. The joy we get from giving our products to those in need helps us to better our brand by investing in our community. By building this reputation, we continue to help those around us and better our brand.