High-Quality Name Tags for Every Business

From the material to the printing, every aspect of your name tag is reviewed by our team repeatedly to make sure you are getting the best product. And, with our satisfaction guarantee, you will always get high-quality name tags. But what does that mean for you? Here are some easy ways to tell that you are getting the best quality for your company.

We want to help you understand why you need high-quality name tags. Remember, your name tag reflects your brand’s value and trust. Companies are more likely to succeed when they focus and commit to a high-quality image and business model. Author of Out of the Crisis, W. Edwards Deming wrote, “Create constancy of purpose toward improvement of product and service, with the aim to become competitive, to stay in business and to provide jobs.”

How do high-quality name tags help with showing a brand’s commitment to its customers?

For a lot of professions, appearance is a crucial factor in this quality. Maintaining your commitment to quality is easy with a uniform and the proper name tag. Whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of your business’s services and products are consistent. Employees and customers know when that consistency is not present. Make sure to choose name tags that reflect your brand’s commitment to quality. Once accomplishing this, showing that you commit to quality is easy.

plastic high-quality name tag with a uv color printed logo
metal high-quality name tags with engraved logos and names
plastic high-quality name tag with full-color printing and a punched slot for use with a lanyard

What makes high-quality name tags a must for your business?

A name tag helps to create a connection between you and your customer by providing identification of employees and other staff. This name tag also lets your customers know you are here to help and that your objective is to service their needs. There are several basic features to high-quality name tags that provide value to both your name tag and your brand’s identity.

Materials

Durability is a must when it comes to name tags. Both our plastic and metal materials are thick and sturdy. No matter your color choice, we guarantee that our name tags, when treated properly, will last a long time. After all, it’s important to keep your branding clear and easily recognizable.

Engraving and Printing

Smooth, neat printing and engraving show off your brand and individual identity best. Our printing/engraving processes benefit your business by providing clear and definable names and logos. From full-color printing (yes, bleeds included) to the engraving of someone’s title, your name tags will always be of the highest possible quality to show off your business.

Fasteners

Even the fastener on a name tag helps reflect your company’s standards. Each fastener choice we carry only aids in the presentation of your chosen name tags by keeping them firmly fixed to uniforms and other employee attire. Our Deluxe Magnetic Fasteners hold through thick material and multiple layers of clothing, making them our most popular choice. Everything we offer not only is permanently attached to each name tag, but it will help your high-quality image stand out from your competition.

Extras

metal high-quality name tags with uv printing and silver frame

Choosing extras on both material types (plastic and metal) will increase the value of your name tags and increase your brand’s value. Features like frames, doming, rounded corners and beveled edges provide finishing touches that show off your logo and other branding you have on your name tags. Each extra you add to a name tag improves its quality and thereby improves your company’s value and brand.

Are your current name tags just not holding up to match your branding and company image? You should always make sure they meet your business standards and goals. With us, you can order a product example before placing a large order of name tags. This way, you get to see how much quality you get from our name tags, and you also get to experience our extraordinary customer service before making your purchase.


7 Features of High-Quality Name Tags

(Infographic for Quick Reference)

7 Feature of High-Quality Name Tags

The Other Four Cs of Name Tags

A diamond’s four Cs represent the four main components of its beauty and structure: cut, color, clarity and carat. The other four Cs of name tags represent the same thing. Many companies choose to give their employees name badges as a way to help their customers. And here’s how focusing on the other four Cs of name tags will help your business thrive.

The Other Four Cs of Name Tags

The other four Cs of name tags: comfort, convenience, consistency and communication.

CONSISTENCY (Cut)

Just like a diamond’s cut affects how much it sparkles, a name tag’s consistency helps a brand stand out. And, for any brand awareness, consistency is king. When you are considering the type of name tags you need for your business or event, make sure you are choosing the correct one. Remember that these name tags are what will be representing your brand.

While an adhesive name badge may be appropriate for a small gathering or party, you should probably consider something a bit more lasting for business use. Whether you go for reusable name badges or printed logos on metal or plastic, you need to make sure that your name tags reflect your business goals. Choose something that will tell your customers and prospective clients who you are and how much you value their business.

Yes, it can be tempting to hand out name badges to every employee and volunteer and tell them to write their names and information on a blank insert sheet. While this is certainly better than not having any name tag at all, don’t forget about the importance of branding. Make sure you have your company name and logo visible for everyone to see. This way, everyone will instantly recognize your employees as part of the company.

COMMUNICATION (Color)

Another of the important four Cs of diamonds is color. This actually refers to a diamond’s lack of color which adds to its sparkle making it more desirable. Similarly, to make your brand more desirable, another of the other four Cs of name tags is to communicate what your company is all about. Yes, your name tags can communicate your brand’s values and goals.

trashed name tags as an example of not following the four Cs of name tags

For example, if you were to abuse your name tags and not use the same font, color or styling options, your customers will get confused about your business. Either that or they will stop using your services and buying your goods. When someone sees that you don’t care for your uniform or name tags, you pass that feeling of neglect onto your customers and clientele. Once you stop caring, they stop caring, and your business won’t thrive.

So, make sure when you choose your name tags, they will communicate your values. Keep the color, branding and styling inline with your company goals. This way, you will communicate to your customers what you stand for and how you will treat them.

COMFORT (Clarity)

A diamond’s clarity is often the least important of the four Cs because the tiny imperfections are often microscopic. However, we would like to argue that your clientele’s comfort and clarity should be a priority. When your customers are clear about who is an employee (by knowing your employee’s names with the use of name tags), they feel more comfortable around your business. And, when they are comfortable, your customers are more inclined to take advantage of your services.

But don’t forget about the comfort of your employees. Make sure they want to wear a name tag. Once you hire someone, make sure they understand your goals for providing name tags for them to wear. Is it for security? Is it for ease of interacting with your customers? No matter what your reasoning is behind wanting name tags for your business, your employees need to want to wear them for the name tags to be effective.

CONVENIENCE (Carat)

The term carat refers to the diamond’s total weight. While some people may enjoy wearing something big and flashy, make sure your name tags are one-size-fits-all. Having your logo visible and names easily readable is essential. But, don’t forget the convenience of also having a manageable name tag. Choose a tag that will fit all of the necessary information without being cumbersome for your employees to wear.

A name tag helps to make you look professional. When someone wears one appropriately, it indicates that they take their job seriously. In turn, this helps create an excellent first impression when meeting with potential clients and investors.

In addition to looking professional, people tend to act more qualified when they wear a name tag. And, they are more aware of how much they are accountable for their actions. For example, if a customer needs help, employees are quickly identified if they are wearing their name tag.

Your customers keep you in business, and the last thing you want is for your customers to have no idea who will help them. When you use name tags, your customers will quickly identify staff and be saved the frustration of asking around.

So, remember the other four Cs of name tags, and your identification will always be top-notch!

Customer Service and Name Tags

From customer service to hospitality services, are name tags a necessity?

There are two arguments, and they are simple: yes and no. When it comes right down to the nitty-gritty, most businesses use name tags. And, primarily customer service oriented ones, will tell you that they feel it is necessary to wear identification. Whether that’s an embroidered logo on a shirt or an actual name tag, branding is somehow incorporated onto their employees.

Now, the question needs to be asked about those employees. Who, and be honest here, really likes to wear a name tag? Not everyone enjoys having that immediate first name status with everyone they meet. So, the underlying question remains: should you use name tags for the best customer service possible?

using name tags in customer service and hospitality services

An Expert’s Answer: It Depends

While there are many reasons to wear name tags (see below*), there are also many that would fight against the “need.” Some of the finest in the hospitality business suggest that by using name tags, you are alienating your employees. They argue that name tags separate the employee from the consumer and presents a barrier between the two.

Tim Miller, a hotelier who was intimately involved in the creation of the new Marriott—Ian Schrager Edition brand, echoes this sentiment.

[Edition employees] don’t wear name tags because we want it to be similar to when you’re at home and a friend stops by and stays with you for a couple of nights. We want to provide service in a less artificial way than would be implied by the dividing line of name badged employees and civilian-dressed guests.”

And there’s no question that an environment adorned with name badge employees looks more stilted, artificial, less genuine than without it. Hotelier Tim Miller again: “We didn’t want the stilted awkwardness of ‘look, I work here, I’m taking care of you because that’s what it says on my badge I do.’”

By removing name tags from uniforms, some companies feel as though they are providing a more peer-to-peer relationship to form. That name tag, and the removal of, provides a barrier that is not a necessity for all businesses.

Consider This: Name Badges Improve Customer Service

Mark Harmon, CEO of Auberge Resorts and truly a “hotelier’s hotelier” told me, “We want to develop a relationship between our staff and guests. It’s awkward for the guest to have to ask for your name or the staff member to introduce himself. I find that guests love it when they can easily remember the name of our people.”

*This is where it gets good!

name tags are the perfect accessory for someone in customer service

For the majority of businesses, name badges are a must. Especially those whose focus is the customer service and face-to-face time with their consumers. And the reasons are pretty obvious.

Starting conversations is much easier when two people (or more) feel at ease in the communication. And, this can all start with a simple introduction. By wearing a name tag, your employee automatically starts this conversation without even knowing it!

This brings us to our next point: balancing your employees and customers needs. With technology as it is, you can know your customers before they need to initiate any conversation. Do this by using loyalty or membership cards, credit cards and even event passes. So, level your playing field with name tags so that your customer knows your employee just as the employee knows them.

And don’t forget about security and accountability. Name tags help your employees stay on task by providing them with a sense of responsibility and accountability. Those respectful actions are then reflected on their treatment of your customers and provides a positive environment for everyone. From making sure everyone is where they belong for security reasons to providing the best customer experience possible, name tags are here to stay!

So, give credit where it is due and don your name tag in support of knowing your customers!

How to Commit to Quality Using Name Tags

From customer service to team building, every business should commit to quality using name tags.

show that you commit to quality with custom name tagsWhat does commit to quality mean?

COMMIT: to carry into action deliberately; pledge or bind (a person or an organization) to a certain course or policy.

QUALITY: the standard of something as measured against other things of a similar kind; the degree of excellence of something.

Why would a company need to commit to quality?

In most cases, businesses who do not have a commitment to quality fail. Yes, a company who doesn’t maintain quality in their service or goods can succeed. However, it is far more likely for a business to succeed when they focus and commit to quality.

Author of Out of the Crisis, W. Edwards Deming wrote, “Create constancy of purpose toward improvement of product and service, with the aim to become competitive, to stay in business and to provide jobs.”

The message to learn from this statement is that no matter the service or product, consistent quality must be your primary business focus. And with that knowledge, you can make sure that your business maintains quality throughout your production and practices.

Deming also wrote, “Cease dependence on inspection to achieve quality. Eliminate the need for massive inspection by building quality into the product in the first place.”

Constancy of purpose means that quality decisions are not situational. End of month quality is the same as the beginning of the month. It means that the long term benefit of the organization is not sacrificed to hit quarterly targets. It means having your eye on the competition, whether it is in your industry or coming from elsewhere, with plans to stay ahead.

When a company commits to quality, they must do so from day one. Once a specific quality standard is set, it must be upheld at all production stages and in all departments. And, communicating this standard of quality to your customers is an absolute must. Make sure that your customers understand that when you commit to quality that it isn’t just for your company, it’s for them!

How do name tags help with committing to quality?

To commit to quality is easier than you might think. For a lot of professions, appearance is a crucial factor in this quality. So, maintaining your commitment to quality is easy with a uniform and the proper name tag. Whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

use name tags to establish brand consistency and commit to qualityWhether your job is in the food service industry or you are a CEO of a major corporation, showing professionalism by wearing a name tag is sure to make your job a bit easier. By attaching this simple item to your uniform or daily attire, you will stand out from all of your competitors. And, they make corporate branding a breeze by identifying employees at any business even easier.

 

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of the services and products of your business are consistent. Employees and customers know when that consistency is not present. So, make sure to choose name tags that reflect your brand’s commitment to quality. And once this is accomplished, showing that you commit to quality is easy.

Company name tags show you care about the quality of your brand. When employees wear name tags, they are more accountable for their actions as customers can comment on them by name. And branded name tags prove to customers that you pay attention to all details. So, when you commit to quality, it helps you gain public trust and grow your business.

Coller Industries commits to quality with every name tag!

For the past five years, Coller Industries has kept its error rate under 1%. In 2018, our overall error rate was 0.386%, which means that only 1 in about 260 orders contained an error. Considering that each product has up to 15 variables, we are proud of this accomplishment. It is thanks to our careful checking process and customer satisfaction guarantee that we can achieve this. And, because of our company procedures, each customer will walk away with a positive consumer experience and the identification products they need.

Investing in the proper tools also shows that you want to commit to quality. From name tags to lanyards and even custom ribbons, help your business branding with logos, colors and so much more!