The Power of A Branded Lanyard

From advertising to practicality, branded lanyards benefit any business.

custom lanyards make for perfect branded promotional tools and identificationCustom lanyards have never gone out of style. And they continue to grow in popularity, especially when it comes to how they are branded. From sports team colors to business logos, each lanyard reminds the wearer of where they got it.

And, they are more than just a reminder to the wearer, they also let the beholder know more about your brand. Custom lanyards have a potential to reach far beyond what a name tag or badge does. Lanyards have far more useful applications than a name tag. While name tags are perfect for identifying employees and visitors, lanyards add security, branding and functionality to identification.

Everyone uses lanyards!

use branded lanyards in schools, offices and for sporting eventsThey are everywhere: schools, office buildings, sporting events and more. So many places use lanyards on a daily basis. Lanyards are also commonly used during conferences, conventions and other events.

While frequently used for displaying name tags, these promotional products have many different uses. Most people have found lanyards to be useful in everyday life. Use them to keep track of your keys, or use them to keep pens and other personal items close at hand.

Now, what about that branding?

custom lanyards are perfect for branded promotional materialsLanyards are incredibly versatile due to their custom nature. Add text, logos, graphics and so much more to promote any brand. The text can be a phrase, a date or the name of an event or business. Wearing a lanyard makes ID or credentials more accessible to show to others or for security proof that you can be in a building or any other typically private place.

Keep your employees branded at all times. Add your logo and company color to a lanyard, and you won’t be able to give them out fast enough. Or, use a slogan or motto on branded lanyards to promote your business. These tools add recognition and identify not only the wearer but the company as well. Often, lanyards are a requirement for access to a building or meeting and can be used this way as advertising.

So, strengthen your brand at in your office and at your next event with a custom lanyard.

Badge Holders can Benefit Your Company

Make quality badge holders work for you!

From company security and finances to work relationships and camaraderie, you may find that badge holders are perfect for any company or corporation.

four ways to benefit your business with badge holdersDiscovering new ways to help your business thrive is a constant process. And finding simple ways to make that process easier is a great way to start. Enter badge holders! While they may be simple items, they are worth looking in to. And utilizing them will help your business in many ways.

Here are four ways a plastic badge holder can benefit your business.

Easy Accessibility

Your staff will quickly find their credentials or proximity cards when putting them in a badge holder. They won’t have to dig into their pockets or empty their purses. Clocking in and out is a much faster process for each work shift. Employees are also less likely to lose security items that are attached to their clothes or hanging around their necks. And nothing lost means that the company does not have to pay to replace them.

Interpersonal Relationships

Whether pinned to an employee’s chest or attached to a lanyard, badge holders with personal identification allow co-workers to get to know each other. They learn each others’ names, what job they have and which department in which they work. This knowledge fosters work relationships and camaraderie. It can also help new employees get to know their colleagues faster and feel more comfortable in their position.

Save Money

Is your company looking at name tags and thinking that they just won’t work? Or do you just have too high of a turn-over to invest in something so permanent? A badge holder may be just what you need!

Badge holders are typically lightweight and easy to use. They also come in many different sizes to meet all of your needs. And, to make these personal identification tools even better, use the printable inserts that go with them. Just print a new name and title for every employee, thus making turn-over an easier adjustment. And it will keep costs down.

Increase Security

increase your company security with badge holdersEmployee identification typically includes names, job titles and sometimes a photo. When everyone wears this information in something like a badge holder, security personnel can see who is permitted access to the building. And this can decrease theft, impersonation and unauthorized visits.

Don’t forget your lanyards!

brand and secure your company with badge holders and lanyardsA strong, durable lanyard goes hand-in-hand with a badge holder. When using these tools together, make sure to have both sides of the badge holder contain the same information that when it swings on the lanyard, credentials and other vital information remains visible.

 

Tips provided by guest author CreelaBelle Howard, content writer at Coller Industries.

Helping is a Coller Industries Tradition

Here at Coller Industries, we are helping to make a difference in our customer’s lives.

Donations are a big part of who we are here at Coller Industries. Helping our non-profit customers with their purchases may seem like a small thing, but we understand the difference that it makes. And we love having repeat donations!

For the past few years, we have been donating to An Infinite Mind. This non-profit has a particular and unique goal. It is to raise awareness and support for those with Dissociative Identity Disorder (DID). And, we think they are doing an excellent job!

Here is a little bit about them:

donating time and goods in helping those in need“The brain is merely an organ, but the mind is infinite.”

Far too often, people with dissociative identities are portrayed as crazy or unstable. They have faced accusations of making up this disorder. The stigma associated with DID has led to countless men and women living with dissociative identities to hide their true, whole self in fear of the repercussions if they are found out. An Infinite Mind was formed out of a need for accurate information on all Dissociative Disorders but especially DID.

Jaime Pollock, Founder and Director of An Infinite Mind, said, “In short, we are a national non-profit dedicated to helping adult survivors of childhood sexual abuse heal through supportive services, education, advocacy and awareness.”

We donated badge holders, inserts and white flat lanyards.

donating time, goods and name badge holders in helping those in needName badge holders are an event staple as they are frequently used for conferences, conventions, trade shows, meetings, schools and visitor passes. Not only are they an excellent choice for events, but they are also a fantastic option for reusable needs, such as in a retail environment.

 

donating time, goods and badge lanyards in helping those in needLanyards are noted for their ability to keep essential items like a name badge or pen close at hand. They are used in a broad range of activities from the workplace to schools and concerts to trade shows. Most often they have a name badge holder attached, and sometimes the badge holder displays the entire agenda for a meeting or conference.

Our conference is a secure and safe place for our attendees so without a name tag they can’t enter. It is a very important piece of the event!” Pollock explained.

As An Infinite Mind is entirely volunteer-run, every donation counts. Even one of name tags and lanyards! We are always helping where we can.

Start School Right with Custom Lanyards

Quickly identify students and staff during school with custom lanyards and name badges.

Teachers, students and other employees are entering school buildings once again for another year of fun and learning. Classrooms everywhere are bustling with noisy children and activities throughout the rest of the building. And teachers need a way of keeping these kids secure.

Whether it’s hundreds or thousands, it doesn’t matter how many kids are coming back to your school this year. Security is always an issue. Yes, there are name tags and photo ID badges for the teachers. But how do the children keep their things safe and secure?

using custom lanyards for all your back to school needs and eventsLanyards are a convenient way of displaying identification and other things while at school. And these lanyards don’t have to be boring. Choose from a variety of colors to match your school and mascot!

These lanyards are also great during fundraising events, sporting meets, and any other time your school gets together. Help your students stand out from the rest with bright colors, logos and messages custom imprinted on these lanyards.

Students and staff will have fun showing off their school spirit with custom lanyards. Each lanyard will be custom made to your creation. Add features such as your school’s name, slogan, colors, mascot and logo. Another fun feature could be the academic year.

Not only will these fun lanyards entice the kids to wear them and keep their cards handy, but they will also be a great way for them to remember the fun times they have this year! Teachers and staff will also love the opportunity to show off their school spirit.

Be unique with the customization of your lanyards!

Try out different colors. Add sayings or slogans. Or, just simply add a logo and let the kids and teachers pick which color to wear. But, no matter what you choose for your custom lanyards this year, make sure to have some fun with them!

Company Branding with Name Tags

company and corporate branding with name tags name badges and lanyardsWhat is company branding?

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service.

A brand is what makes a company or organization truly unique. Branding should make any business stand out from its competitors. And it lets the consumer know what to expect from that company.

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially secure. Product marketing is really where this process all begins.

To be successful in marketing a company’s brand, one must have a strong branding or marketing strategy. To determine the brand of a business, one must identify a target market and the product or service distribution means.

By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool for company branding.

A few things to consider when working with a brand:

logo name tags and name badges are great for corporate and company brandingBrand Identity: This is the customer’s knowledge of and ability to recognize the brand.

Brand Meaning: This is the character of the brand beyond the image, and includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude of the customer toward the brand.

Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating. This encourages product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should possess the above characteristics.

Many of our name tags and other personalized products can have a logo added. Name Tags can be laser engraved or printed with a logo and company name as well as a person’s name. Name Badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.

A company brand serves as a promise to the customer.

Whether this promise is of services or product, remember that the brand will be used in a marketing strategy and requires extensive research. Consumers must understand a brand to increase the effectiveness and value for the company.