Creative Ways to Effectively use Recognition

Most people love the recognition that comes from a job well done. While there are many ways to show appreciation for others, personalized products can play a big part. From engraved desk blocks to award ribbons, we are sure to have something that will help. So, start acknowledging colleagues, family and friends with help from these incredible options.

Remember that you wouldn’t be where you are today without the people in your life. Your team is one of your greatest assets, so make sure that they remain happy in their positions. Employee happiness boosts productivity. So, make sure you provide recognition for people in every way possible so they feel grateful for their employment.

Using award plaques to provide recognition for professional achievements.

Why personalized awards matter for recognition

Businesses that implement appreciation programs will help acknowledge employee work. These awards will also help recognize leadership, following company values, outstanding sales and so much more. Each reward is sure to be appreciated by the recipient and will help inspire them to continue being their best selves on the job.

How do I effectively use personalized products to highlight achievements?

Employee recognition has long been a cornerstone of effective management. But today, as the competition for talent escalates, the ways organizations show that they value their employees have become more important than ever.

From a very early age, we crave recognition from parents, teachers and friends. So strong is our desire for positive affirmation, particularly during developmental periods, that we can even perceive a neutral reaction as a negative one. This continues to hold true as we move into the workplace. Employee recognition helps to retain top talent, increase employee engagement and encourage high performance.

Customizing awards provides meaning that goes beyond the physical award. They go beyond simply expressing value. They help to create emotional connections and provide a sense of accomplishment and pride. Any award engraved with a name, a title and a short message of appreciation communicates more than something without customization. By adding names and award titles to custom products, each recipient is sure to feel your support and know where they stand.

People want to know that their achievements have meaning, and praise from others does a lot to help fuel that emotion. Personalizing awards shows how much you appreciate someone for their hard work. Make sure that every time you acknowledge someone, it means something to them so they feel appreciated. This will help create a culture of excellence, ultimately leading to improved performance and results for everyone.

Custom awards and reasons to celebrate

When someone receives recognition for their hard work, it can also inspire others. By personalizing an award (like a plaque or name plate), you encourage those who see that award to do their best, hoping to get similar acknowledgment. The recipient will feel a sense of pride and accomplishment when they get to look at their reward continually.

Not only do custom awards have a motivational effect, but they can also serve as marketing tools for businesses. By adding a company name and logo to any award, businesses can help promote visibility and brand awareness. So, no matter where someone places the award, everyone who sees it will know who gave it and why.

Personalized Ribbons

Custom rosette ribbons, custom top ribbons and badge ribbons showing awards to different events.

From badge ribbons to the ever glorious rosette, your award ribbon choice should be based on your needs. Badge ribbons are a quick way to highlight everyone at events. Using custom top ribbons is a bit more exclusive, but you can still use them for a large group. These full color ribbons are perfect for giving to participants at a conference or fair. Rosette ribbons come with respect that just can’t be beat. With their flourishes and streamers, any winner will be pleased with their award.

While each ribbon has multiple uses, it has its own setting. Badge ribbons work really well when partnered with name badges (like badge holders). Adding custom titles and expressions to these imprinted ribbons goes a long way in identifying others at events. By adding these colorful ribbons to identification, you can award others for their presentations and participation.

The most common place we see rosette ribbons is in a fair or festival environment. From blue ribbons for prized livestock to placement ribbons for sporting events, there is a rosette that will show value for every participant. Custom top ribbons are a mix between the two and go well with large group activities. Use these full color ribbons at any larger event for all sorts of accomplishments.

Custom Awards

Award plaques, executive desk wedges and acrylic blocks with titles and text to honor outstanding achievements.

Giving a personalized award goes beyond the physical value. It creates an emotional connection and a sense of achievement and pride. Receiving any award creates a desire in most people to work even harder. They work to fulfill additional goals and dreams, increasing their overall value.

By presenting someone with an award plaque, a desk wedge or an acrylic block, you show off their accomplishments. Engrave plaques with a lot of detail and make excellent gifts. An executive desk wedge is also a perfect gift for someone who has achieved greatness. Or, go with a modern look of an acrylic desk block. Add names and accommodations to each of these name plates to show the recipient just how much you care.

PRO TIPS: Give award plaques to a little league player or a school group, such as debate, and presented to someone for their success in business and even for community service. Acrylic blocks and desk wedges can come with an acknowledgment of growth or service that a company or organization would give.

Expressing your appreciation and providing recognition

Personalized awards have become popular as everyone constantly seeks ways to express their gratitude. They help recognize an individual’s or team’s achievements, contributions and efforts. When you give recognition to others, you help build business goals and boost self esteem.

Reasons to celebrate and product examples for each:

  • Business Milestones (such as anniversaries): award plaques
  • Sales awards: award plaques and rosette ribbons
  • Employee of the Year/Month/Department: executive desk wedges and award plaques
  • School Awards (spelling bee, dean’s list, etc.): custom top ribbons, badge ribbons
  • Graduations: award plaques, acrylic desk blocks
  • Weddings: acrylic desk blocks, acrylic plaques
  • Sporting Awards: rosette ribbons, custom top ribbons

Contrast Matters: Your Logo and Identification

Owning a business means that you have worked hard to get recognition through your branding. Part of this branding is your company logo, and this magnificent marketing tool is one of the oldest forms of visual communication. But, have you considered how to correctly add your logo to identification (name tags, lanyards, signs, ribbons, etc.)?

Contrast Matters: Using Your Logo shown by adding a logo on a name tag and name plate.

A great business logo should imprint in the minds of your clients, customers or audience using text, icons and graphic elements, such as color or shapes. As author Robin Landa says, “A logo is the single graphic design application that will be a part of every other brand design application [for your business].”

When you look around, you instantly see logos everywhere, from the pen you write with to the car you drive and even letters you receive in the mail. This is because businesses know that as you see these logos, they instantly remind you of their brand, even if you throw them in the trash. You can see the same thing with your logo and identification products.

Brand vs. Logo

Brand = a product or service that has a unique and immediately recognizable identity that distinguishes itself from others in its industry.

A company’s brand is what they are, what they want to be, and what they aim to become. It can be a promise of quality, trust or service. A brand is what makes a company or organization truly unique.

Logo = a symbol or other design adopted by an organization to identify its products, uniforms, vehicles, etc.

Your logo represents you, your company, your brand and your overall commitment to your clients and customers. And creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts) lets people know you’re proud of what you stand for.

Source: Brand vs. Logo (and why magnets are cool)

Let’s talk your logo and identification: types, processes and files

Creating a positive influence with your brand means guaranteeing that your business’s services and products are consistent. From branding to color matching, name tags help symbolize your quality. So make sure you are adding your logo to identification products which reflect your commitment to quality.

We use several methods to add your logo to our name tags, name plates, ribbons and signs. Understanding these processes will help you decide which product best suits your business. It will also help you know where your logo placement should be.

Type 1) Full Color

using a logo on full color name tags

When your logo has more than one color, it is considered full color. The colors may be light or dark, bright or pastel, in solid blocks or with gradients and blending. These logos are often seen on websites, company stationery, business cards and marketing materials.

Let’s get technical (processes):

  • Digitally Printed: Only available on thinner plastic; this process allows us to print full color, bleeds and even gradients.
  • UV Color: Available on plastic and metal, this process provides a unique, tactile feel to full color graphics.

Type 2) Single Color

one color logo engraved name tags

A logo that has a single color can be engraved on any laser material. The material your choose for engraving will define the background color as well as the engraved color. It is also possible to print single color logos, which will allow your logo and the engraved text to be different colors.

Reversed: An all white logo can be a great option for printing on dark backgrounds. It creates a strong contrast, making it stand out on black, navy, dark brown, and other dark colored backgrounds. Additionally, all white logos are particularly suitable for laser engraving on dark materials.

Let’s get technical (processes):

  • Laser Engraved: Plastic and metal, engraved text and logos resulting in a two color name tag.
  • UV Printed: Plastic tags have printed logos with engraved text; the text color is based on the material selected. Metal tags have engraved logos and text is printed in black.

Type 3) Metallic

metallic logo stamped name tag

Some logos, in order to maintain the proper brand representation, need to have a spark of metallic foil. This process helps to create uniqueness in a brand and image. Hot stamping is a method used to transfer foils to the plastic surface at high temperatures. Though the available colors for stamping are limited, the results can be stunning.

Let’s get technical (processes):

  • Available on plastic only
  • Gold, silver and copper metallic foils

Logos need to be saved in one of two formats

We require high quality artwork for all processes when adding your logo to identification. Our design team reviews your artwork before production, and will make adjustments if necessary. We require that you send your artwork in one of the two options below.

Raster Artwork

These files include extensions jpg and png. Raster images are made up of pixels locked into the image. When enlarging the picture, you can even see the individual pixels. This image type is commonly used in photography and as default images in software design programs like Photoshop and Canva. As long as the image is set up with high quality, they may be able to be printed using UV color and digital logos.

Vector Artwork

These files include extensions: eps, ai, cdr. Unlike pixels, vector images do not face scaling issues. Instead, they use math equations to retain their original dimensions. Therefore, they are ideal for printing your logo. Illustrator is the main program that can be used to create a vector file for any printing process.

Additional resources about your logo and identification:

Branding, from recognition to awareness, is the best way your business can grow while increasing your customer base. Therefore, making your products or services consistent with your company image is important as you strive to reach your business goals.

When using a logo in this process, you make sure that current and potential customers think of your company when they need your product. As part of this, businesses often create various versions of their logo to retain flexibility in different uses. It is important to consider these logo versions when purchasing identification like name tags.

You can add a logo to many of our name tags and other personalized products. Name tags, name plates and signs are laser engraved or printed with your logo, company name and an employee’s name. Reusable name badges and badge holders come with printable inserts where you can add your logo using your office printer. Even order custom lanyards and ribbons with a logo to promote your company or organization at your next event.

Source: Company Branding with Name Tags

So, why should you add your business logo to your personalized products? Adding your logo to your products can be a powerful way to increase brand recognition. Every time someone sees your logo, it will remind them of your company and the product or service you provide.

Printing your logo on identification: How to avoid problems and fix potential issues

As you consider ordering name tags and other products with your logo on them, keep specific questions in mind. By carefully considering these factors, you can ensure that your logo products will effectively promote your brand and leave a lasting impression on your customers.

  • Which colors are represented in your logo?
  • Will they work better on a light or dark surface?
  • How will your logo look on your chosen material?
  • How complex is your logo (details and colors)?
  • Do you have a proper file, or will it need adjustments?

Your Logo and Identification: COLORS & CONTRAST

For most products, contrast between the logo and the material is essential. Lighter colors will stand out on dark materials, while darker colors will have more contrast on light materials.

Samples of using a logo on name tags that show how colors and contrast matter for visibility.

For example, a dark blue logo placed on black material will not show well. However, if the logo colors are adjusted to increase contrast, they will stand out and help customers see the branding. Likewise, adding a logo with black in it to black material, whether metal or plastic, will make the logo practically invisible. By changing the material color to white, the logo can pop and stand out for everyone to see.

Adding contrast to the design of your personalized product is critical to helping your logo be seen. Think about how all the colors will work together, and consider whether your choices will be visible. Ask yourself if they portray your brand messaging accurately. The table below offers suggestions of how the material color and the logo and text colors work together.

Your Logo and Identification: COMPLEXITY

Another thing to consider is how complex your logo is. Take into consideration the number of small details and text. Then, think about how important this information is and how visible it needs to be. Remember that when adding a logo to name tags, the visibility will not be as good as adding the same logo to a sign.

The size of the logo becomes an important consideration when it is complex. Printing or engraving a logo may be restricted by the product to which you add it. On a lanyard, the logo will likely be less than 1/2 inch in height; for name tags, less than 3/4 inch in size; two inches on a name plate; and on an award plaque or sign, the logo can be larger.

Color printing processes are a bit better at capturing smaller details in a logo than engraving, although the colors may become muddy, causing problems with contrast. Small details may be lost as the size of a logo decreases, especially when using a laser to burn out the image. Adding elements, such as names and titles, limits the space available for logos. However, if you add a company name, you can provide information that may be lost by making a logo smaller.

5 Design Principles for Logo Usage

Size – A logo’s final size makes a difference. The more detail a logo has, the more difficult it becomes to see at smaller sizes, so a logo that looks great on a name plate may not work as well on a name tag.

Color – Carefully think about the color of your logo and the color of the name tag. If your logo has bright colors, it will not make as much of a statement on an engraved two color tag, but it will look stunning as a UV color printed on plastic or metal or even as a full color plastic tag.

Contrast – No matter where you have your logo, you want to make sure it is highly visible. So, consider the contrast between colors as you choose materials and printing/engraving style. For example, as shown below, pastels on silver can wash out, and on the name plate and tag above, the blues in the logo blend with the chosen material.

Orientation – The shape and orientation of your logo make a difference in where to place it on your product. The horizontal logo on this example works well when placed at the top of the name tag. However, when placed on the right side, it shrinks to a size that isn’t visible. A good rule is that a horizontal logo is best on the top or bottom of your tag design, while a vertical logo is best on the right or left.

Product – Artwork requirements for logos vary by product. For example, a single color vector file is required for some products, while a high quality vector file is needed for full color products. Individual order pages will let you know which requirements are required for each product.

Source: Brand vs. Logo (and why magnets are cool)

One last thought: trust your designer

You will receive an email with a proof for all custom products showing you how your product will look. It is important to be aware that the colors and contrast you see on a screen will always be different than the final product. The main difference between “on screen” and “in print” images is the lighting.

Every digital monitor contains a light which shines through pixels. This back lighting helps your image to appear brighter and more detailed. The screen also allows you to zoom in and see the product at a larger than life size. So please trust our design team who has worked with thousands of logos and will catch most problems before they go to production.

Why logos matter more than you think

A logo is more than just a simple symbol. It is the visual representation of your company and what it stands for. Your logo is an important piece of your company’s identity. Are you looking to take your business to the next level? Add your logo (to name tags, of course)!

Your logo is a customer’s first impression of your business and is how people will recognize and remember you. So, create a logo that matches your business’ values and purpose. A well designed logo is a mark of a well run company. Consistency is critical to your brand identity, so you want your logo to match wherever you use it, as it is the essence of everything for your business.

It is important to make sure that you provide the best possible representation by carefully considering how people perceive your logo on your personal identification, signs and marketing materials. Details such as colors and typography are essential, as you want them to match the rest of your brand’s identity.

Key points (tl;dr 🤷‍♂️):

  • Every business should have a logo that represents their identity.
  • Colors and contrast between your logo and material choice matters.
  • Design your logo to meet your identification needs.
  • Know what makes your logo look great, i.e., colors and complexity.
  • Provide the proper file type of your logo for the best printing results.
About Coller Industries Incorporated

We are your name tag experts! Amazing customer service and high quality products are what makes us your number one source for all of your identification needs.

Founded as Name Tag, Inc. in 1995, Clyde Coller started the engraving business as a part time retirement business in his basement. After growing big enough to handle more than just name tags, the company rebranded in 2009 as Coller Industries Incorporated to be more inclusive of the diversity of our product line.

Although we have grown rapidly, our focus and mission has and always will remain the same: TO SERVE OUR CUSTOMERS. We accomplish this mission by providing fast, friendly service and guaranteed high quality products.

As your name tag experts, we can add your logo to nearly any identification product you need.

engraved name tags (metal and plastic)
Name Tags
reusable name badges (mighty badge and dry erase)
Reusable Badges
(engraved or full color)
custom printed lanyards
Lanyards (screen printing or full color)
full color custom top ribbons
Custom Top Ribbons
(full color)
full color name tags (plastic and metal)
Name Tags
(full color)
engraved logo name plate in desk holder
Name Plates
(engraved or full color)
engraved plastic custom sign with a logo
Custom Signs
imprinted rosette ribbon
Rosette Ribbons
metallic hot stamped name tags (plastic)
Name Tags
vertical and horizontal custom badge ribbons
Badge Ribbons
(imprinted or full color)
imprinted ribbon roll with a logo
Ribbon Rolls
(imprinted or full color)
engraved metal on wood award plaque
Award Plaques

As the parent company of Name Tag, Inc. and Personalized Ribbons, we provide you with a wide selection of name tags, ribbons, lanyards, award plaques and more. Enjoy the highest quality products using our fast and easy ordering process. Whether you order online, over the phone or via email, our friendly customer service representatives are ready to assist you.

Identification products from Name Tag, Inc.
Name Tag, Inc.
Custom ribbon examples from Personalized Ribbons
Personalized Ribbons
Award plaques from Coller Industries Incorporated
Coller Industries

Creative Ways to Promote Any Event

Getting the word out about your spring or summer event is easy. From billboards to sponsor backing, finding the right method to promote any event is important. You can use social media, team up with nearby businesses, hold mini events and even provide giveaways. No matter your efforts, your goal is to encourage people to attend and maybe help you spread the word.

With effective promotion, your event will be a success. To get the word out about any upcoming event, you need to reach as many people as you can. One way to do this is by using identification products to promote your event.

Being creative in promoting events with ribbon rolls, lanyards and badge holders designed to match for a conference.

One thing identification does well is connect you with your intended audience. These tools also help when promoting your event. Let us help you find creative ways to make these connections. From custom ribbons to event name tags, we have products to help you get the word out about your event.

Event promotion is the process of marketing an event to potential attendees, sponsors and stakeholders to boost attendance and achieve event goals. It requires formulating strategies and tactics that generate awareness and interest in your event to entice your target audience.

Why you should promote any event

A reusable badge, lanyard, badge holder and badge ribbon all designed to promote one event.

Event promotion can increase your chances of success. It can also shine a spotlight on your business, open doors to new opportunities and create connections. Adding products like custom top ribbons and signs to your marketing tools increases your audience’s engagement.

By focusing on promoting your event, you are actively inviting people to attend. You are also working on planning details that will create a memorable experience. A well planned and promoted event will provide networking opportunities that will improve your communication within your business and community.

Catching your guests’ attention

Using ribbons, name tags and more will help any event organizer promote sponsors and exhibitors or products and services. Each identification product can be great marketing tools when promoting your event. From fairs and festivals to every other kind of spring and summer get together, we have an identification tool to help you in promoting your event.

Custom top ribbons, badge ribbons and ribbon rolls with the same event logo.
Custom Top Ribbons

Make every fair, festival and other event even more exciting with these fun ribbons. Customize each full color ribbon with edge to edge printing, including graphics, logos, text and even photographic images. Add in messaging about your event like dates, times and even include admission tickets.

Badge Ribbons

Commonly used during events, badge ribbons are great as identifiers for everyone at your event. You can also use them to promote your festival, and communicate with those who will be attending your event. Consider using them for fundraising, prizes and more when you add custom imprinted text.

Ribbon ROLLS

From animals to horticulture, show off your event and them with custom ribbon rolls. Design each ribbon roll with your event logo and message so that everyone will want to stick around for all of the festivities. You can decorate booths and provide extra advertising for your event with these versatile ribbons.

A custom sign, lanyard and event name tag designed to help promote one event.
Reusable Badges

Event staff, volunteers and even attendees can be quickly identified with reusable name badges. Print inserts before the day or grab a pen or marker to add names to reusable badges. Choose a style option that best suits your needs and give people identification at your spring and summer events.

custom Lanyards

When you use lanyards at your events, they can act like advertising. Choose from various materials and colors for your next fair, festival or other event. You can even attach badge holders with printed inserts for all of your event attendees, volunteers and sponsors for added identification.

custom Signs

Using stock or custom designed signs for your event will help people see directions and other information. Place these around your venue or use them as you are promoting your event. Recognition products like award plaques are great to present to winners and participants during your event.

Gaining followers and engagement

To get the most people interested in your event, try engaging with your audience by adding custom products to your promotion efforts. Use custom ribbons announcing event dates and times. Provide badge holders with printed inserts prior to attendees coming to your event. And even use lanyards to engage people as souvenirs or handouts.

No matter your tactics, remember to stay in touch with your audience and listen to any feedback they provide. Oh, and remember the power of social media! Social networking should be a strategic part of your [event] marketing plan…It’s all about how you connect with your customers. So, what is ‘it?’ It, referring to social media networking, has increasing benefits that all businesses can take advantage of.”

Make it an event to remember!

Another great way to get the word out about your event is to have event specific branding. This is where custom ribbons and lanyards can help. Add your custom message and event logo to either ribbon rolls or custom lanyards for specialized promotions. These identification products will also come in handy once your event day arrives. Use them as souvenirs and reminders for attendees of just how much fun they had.

PRO TIP: Some businesses choose to make a new brand specifically for the event. It is like having a brand within another brand.

Make your event a brand in and of itself. This is the way that HubSpot promotes the INBOUND event. INBOUND is a separate brand from HubSpot. It’s not just an event for our customers. It’s an event for any marketer, sales or service professional who wants to learn more and educate themselves.

To do this, separate the event brand from your company brand. Have a different website, different colors, different messaging, etc. This will help attract people who don’t know about your company and are just coming across the event.

Spreading the word to promote any event and make it a success

One of the main benefits of holding any event is the opportunity to gain awareness for your business. It opens the door to your success and also to new customers. Think of what a custom ribbon with your event theme and information printed on it can do! Offering custom badges before the event as reminders to attend is another excellent way to spread the word about your event.

And, once the event is over, don’t forget to follow up with attendees about their experience. This can include sending thank you emails, offering post event discounts and more. You can even use this time to send extra name tags, ribbons or lanyards as a gift for their attendance.

You can make your customers happy by focusing on their experience with your company. Don’t put all of your focus on only the product or service they are buying. Connecting with your customers on an emotional and personal level is important.

Learn even more about promoting any event and communicating with your attendees on our other blogs.

Essential Business Tools: The Name Tag

Picture this: you walk into a business and immediately need assistance finding what you need. You went to this business precisely because you needed something they offer. But if you cannot immediately find it, are you willing to stay and figure it out, or are you leaving and going elsewhere?

Now, add this to your picture: you walk into a business and are greeted by an employee wearing a name tag that gives you all the information you need. Then you notice that all of the employees are wearing name tags. Now, are you staying? The point: name tags are essential business tools for creating success.

Essential Business Tools: The Name Tag is for every occupation and professional.

So, who needs name tags? Everyone! Studies have shown that communication is enhanced when people know each other’s names. That is why name tags are so important. Whether you are a professional, a business, an educator, a meeting planner or anyone else, name tags are for you.

Finding your name tag

Whether it is a reusable tag like a Mighty Badge or something more permanent like a name tag with a UV Color Logo enhanced with all the upgrades, each profession deserves a suitable name tag. We want to make it easy for you to find your name tag. Follow this table to find a name tag that is best suited to your business.

Finding your name tag: a chart that shows what should go on a name tag to make it work best for each occupational type.

How to use these essential business tools

While you may understand that you need name tags for your company, do you understand what a name tag is? These business tools help every company provide quick employee identification and help with organization. Name tags also give customers instant knowledge of who is working and who can help them answer their questions. Here are some easy definitions to help you find that perfect name tag for your business.

Professional Name Tags

As a professional, you understand the importance of connecting with your clients. When you wear a name tag, you encourage communication. As part of your profession, you also know the importance of quality and how every detail matters. Let your name tags help you show your clientele just how much you appreciate them and that you are an expert in your field.

Classic name tag with name, title and business for a realtor.
Essential Business Tools: UV color logo name tag on a doctor featuring a name, title and logo.
A mighty badge printed with a first name and title for a law student.

Things to add to your professional name tag:

Names (first and last), Titles and credentials, Logos and other branding

What your name tags should express:

I can be trusted because of the level of expertise I have in my field. I am a professional.”

Examples of occupations that would use professional name tag styles:

  • Law/Judicial
  • Libraries
  • Advertising/Marketing
  • Medical/Dental Office
  • Hospital/Medical Institution
  • Veterinary/Pets
  • Clubs/Fraternities
  • Nonprofit/Association
  • Educational
  • Personal/Family
  • Finance/Insurance
  • Real Estate/Housing
  • Government/Military
  • Sports (Professional)
  • Journalism/Public Relations

Employee Name Tags

As a business owner, you know that your employees are part of the key to success. So, when you use the proper name tags to identify them, you enable your customers to have the best experience possible. Employees are held accountable for their actions when their name is easily seen on a name tag. From logos to names, choosing the right name tag for your employees will help ensure business success.

Essential Business Tools: Classic template name tag with a first name only for a food service worker.
Engraved metal logo name tag with a first and last name and a title for a small business owner.
UV color logo on a plastic name tag with a first and last name and a title for a hospitality worker.

Things to add to your employee name tags:

Names (first and last – when appropriate), titles, Logos that match your branding

What your name tags should express:

Please talk to me. I can assist you in finding answers to your questions.”

Examples of occupations that would use employee name tag styles:

  • Arts (Theaters, Museums, etc.)
  • Automotive
  • Business/Technology
  • Staffing/Temp
  • Nonprofit/Association
  • Religious
  • Manufacturing/Construction
  • E-commerce
  • Print/Engraving
  • Parks and Rec
  • Events/Event Planning
  • Fairs/Festivals
  • Retail
  • Food Service
  • Wholesale/Distribution
  • Personal Care (Gyms, Salons, etc.)
  • Sports/Camps/Youth Programs
  • Hospitality/Tourism
  • Transportation

Temporary Name Badges

Most employers understand that wearing name tags goes hand in hand with credibility. That also pertains to temporary or seasonal employees. When you provide these staff members with reusable name badges, you accomplish two things. One, identification for everyone. And two, the ability to reuse these badges for different people as needed. Temporary badges enable all employees to receive the benefits associated with name tags, including improved communication and networking.

A template name tag with a title for a retail worker.
A logo name tag with a handwritten first name for an event staff member.
Essential Business Tools: A clear reusable name badge with a printed insert for a seasonal shop worker.

Things to add to your temporary name badges:

Names or titles where appropriate, Logos when needed

What your name tags should express:

We believe that everyone is important and that everyone who is helping should be recognized for their efforts.”

  • Most occupation types have a form of a temporary worker. From interns to seasonal help, temporary name badges are appropriate for nearly every business type with employees who are only there for a short time.

Name tags are essential business tools

Now that you have a complete picture of what your customers need to see as they walk into your business, we are here to help you find the perfect identification. From high quality logos to reusable badges, we guarantee to have your most essential business tool: a name tag.

Building Relationships, One Name Tag at a Time

A name tag is so much more than a piece of plastic or metal with your name on it. It is the beginning of a relationship with those around you. You encourage others to interact with you when you wear a name tag. In some ways, your name tag becomes a symbol of your availability and helps you when building relationships with customers and others in business.

By making yourself available, you set yourself apart from those around you. This is why employers often encourage staff to wear badges to identify them to customers quickly. A name tag identifies those who can answer questions and serve clients’ needs. Most employers understand the need for building relationships and see that one of the best ways to do this is by wearing a name tag.

Most people know what a name tag is, but do you know how it can help in building relationships?

Name tags are an excellent way for customers to start conversations with employees and other retail staff. They tell the customer who they are working with from the moment they meet your employee. Identification provides an easy way for customers to distinguish your employees and other staff in your store from other customers. Then, when a customer has a question or requires assistance, they will know who to ask for help.

Engraved and logo name tags will help any business in building relationship with their customers by quickly identifying all staff.

At some point, everyone experiences a moment when they cannot remember a person’s name. While it can be embarrassing, name tags are there to help. Your name tag makes it easier for people to approach you and start a conversation, especially in large and unfamiliar group settings. They provide a sense of professionalism and belonging in nearly every situation.

Communication is key to all business interactions; name tags help establish these connections.

Sometimes, especially in larger retail locations, it can be challenging to remember everyone’s name. By wearing name tags or other identification, newer employees and other team members in the company are more apt to recognize each other. Name badges also provide accountability for all of your employees. When wearing name tags, it requires that your employees accept responsibility, one, for their actions and, two, for the way they treat your customers.

Remembering and using a person’s name during conversation shows them that you value and respect the relationship you are building. Using others’ names helps create a more personalized and memorable interaction. After all, you are working on establishing rapport and building relationships that should last a lifetime. Name tags allow you to build a sense of trust and friendliness, and they help the people you do business with feel more comfortable and open to communication.

Name tags are about building relationships with your customers and business partners.

Building trust between a company and a consumer is essential to business. All companies, whether they are organizations or individuals, should continually work on creating a culture of mutual trust. A trusting culture helps make challenging conversations easier, teams more integrated and employees more engaged. It also helps keep consumers loyal to a company’s brand.

Making an effort to remember and use people’s names is a powerful tool for building relationships. By wearing name tags, you are encouraging connections as you do business. Name tags make networking easier when participating in social events, conferences and professional settings. When your business is actively building relationships with customers, it shows that you understand the importance of personal connections. Remembering and using names builds trust, something every business should turn into a habit.

How and why name tags make you successful in building relationships.

No matter your view on name tags, certain informational aspects answer these questions. We’ve all been influenced by the idea of a uniform; it keeps us connected with the employees of a business. Part of this uniform can sometimes be a name tag. Name tags help keep both the customer and the employee respectful toward each other.

Name tags are commonly worn at conferences, seminars, trade shows and workplace meetings to help people identify each other and facilitate networking. Name tags are also worn at social gatherings such as parties, weddings and other events. They are the perfect way to introduce people and create a friendlier atmosphere. Service organizations use name tags for volunteers and staff to help identify their roles and make it easier for members to approach them.

Engraved Name Tags

Engraved name tag using a classic or template design on Name Tag, Inc.

Several studies have shown that communication is easier when people know each other’s names. Building relationships with customers all starts with the simple process of letting them quickly understand who the employees are. Quickly connect with customers by having your staff wear name tags.

Name tags are the perfect solution for having quick identification. Even simple engraved name tags that show a person’s name and title have an impact. This helps build trust and respect in your business relations.

Logo Name Tags

UV printed logo on a metal name tag that shows how to upgrade a badge for any business.

Enhance your relationship with customers when you add your logo to name tags. Choose from several styles of engraved or printed logos. The crisp, vivid colors created by UV printing will highlight your logo and leave a lasting impression on your customers. They will truly showcase your business’ branding and company colors.

Your communication with employees and customers will improve when your staff wears name tags. And by adding your logo to name tags, you help with building relationships both internally and externally. So, grow your business by upgrading nearly any name tag by adding a high quality logo.

Premium Name Tags

UV color printed logo name tag with a dome and a frame to show how a premium name tag can upgrade an employee uniform.

Take your professionalism up a notch with these upgraded name tag choices. Make your badge as fancy as you want while maintaining professional appeal. Both colored and engraved logos will look amazing with these simple and elegant additions. Make your name tags really stand out by upgrading with frames and domes.

Celebrate your professionalism with a classy step up from the average name tag. Fancy only begins to describe our premium frames. Add a sparkle of gold, silver or black around a new name tag to let your team know how much they are appreciated. These frames guarantee to make your name tags look as professional as you feel.

Another way to upgrade and add even more flair to your name tags is by adding an epoxy dome. Seal in elegance and professionalism with a gorgeous raised 3D epoxy dome. Doming is the process of applying a thick layer of durable epoxy to the tag’s surface in order to protect it from dents and scratches. Not only does the epoxy help protect your name tags from scratches and dings, but it also provides the right attention to detail. The raised bubble look gives your employee name tags sophistication while making them last a long time.

Grow your brand, connect with new customers and work on building relationships with your new name tags.

Using Markers on Reusable Name Badges

Affordable, reusable badges provide employee and personal identification when there is a high turnover rate and high demand. Our quality badges are convenient and perfect for identifying volunteers, conference attendees and temporary employees. Get the most out of each name badge by using them over and over again by writing on them with markers.

Reusable means that you have the flexibility to customize names and other information on the spot. Since you can easily erase and write new names, you can reuse each badge for different events. They are ideal for any business, event or classroom. Write names with a permanent or erasable chalk marker onto each badge for quick identification.

No matter the marker or the name badge material, dry erase markers are the best way to remove text.

The MAGIC of Dry Erase Markers

When using any marker to write on your products, we recommend testing that they work as expected and can be removed according to your needs. Erasable chalk and permanent markers work on all our plastic and metal products. Watch this video to learn about removing the marks from our name badge products.

Using markers on Reusable Name Badges - Video by Coller Industries Incorporated

Badge Materials and Usability

Now that you know how to remove permanent and erasable chalk markers from your name badges, let us help you find the right tag for your needs. We have several options that you can choose from that are in both metal and plastic materials.

Chalkboard Name Badges: This plastic material is specifically made for erasable chalk markers. It allows you to write and wear. Just remember to wait for the chalk marker to dry before adding to a uniform. | DESIGN YOUR BADGE

Dry Erase Name Badges: Using markers is easy on this slick, plastic surface. Using dry erase markers makes for a quick change. However, be aware that the marker comes off easily and will be removed at the slightest touch. | CREATE A TAG

Logo Only Name Badges: Adding a logo helps associate your employees with the brand image you have worked to build for your company. Engraved single color logos and UV color printed logos are available on plastic and metal materials. Full color badges (digitally printed and may contain a bleed) are only available on plastic. | UPLOAD YOUR LOGO

Blank Name Tags: Add temporary names and titles using our marker method or a label or sticker. These name badges come in both metal and plastic materials. | ORDER NOW

Erasable Chalk Markers: These markers wipe off easily from most badge surfaces. When using markers of any kind to write on your reusable name badges, make sure to follow our guidelines for the best results. | BUY MARKERS

Storyboard instructions for removing permanent markers on a reusable name badge with a logo.
How to remove permanent marker from nearly any hard surface: DRY ERASE MARKERS!

11 Ways to Use Ribbons in Product Packaging

Ribbons can help you in so many ways. They help improve your brand image, holiday decorating and more. But most importantly, you can use ribbons to improve your business’ product packaging.

According to Mailchimp, “Product packaging is the process of designing and creating packaging for a product.”

Ribbons are so helpful in elevating your business’ product packaging. Use these tips to improve product packaging and customer satisfaction.

Wrap product packages neatly with ribbon rolls

Topping off products with ribbon rolls neatly tied around them is a great way to elevate your company’s packaging. Since ribbon rolls come in 100 yards each, you can package almost any product, regardless of shape or size.

Check out these examples:

A pink ribbon roll wrapped around a product package.
A white ribbon roll tied around a blanket.
A red ribbon roll tied around a product package.

Label products with badge ribbons

You can label multiple products with badge ribbons. They’re great when you have various items in a package that may not be clear on what they are, what its name is or who it belongs to. This is an excellent method of letting customers know the difference between products.

Personalize ribbons with your company name and logo

You can personalize ribbons to include both your company logo and name. This method of personalization helps with improving brand image when packaging products.

Here are some ribbon ideas:

A blue ribbon roll with a company logo and name on it.
A ribbon roll with a company name printed on it.
Pink ribbon rolls with a company logo printed on them.

Promote deals, events and more with custom top ribbons

When you use informational custom top ribbons, customers who have recently purchased from you can know about deals and events. They’re fantastic because they can be easily placed onto product packages.

Here are some examples for inspiration:

A custom top ribbon promoting a fun event.
A custom top ribbon on a product package promoting a deal.

Follow a seasonal theme for product packaging

If you want to make your office or workplace more festive and seasonal, ribbons have you covered. They come in all shapes, sizes and colors so you can customize them to whichever holiday.

Look at these great examples:

A seasonal custom top ribbon on a product package for Christmas.
Ribbons on a product's package that lean into the Christmas, seasonal theme.
A ribbon roll tied around a plant to go along with a seasonal, Christmas theme.
Seasonal ribbons to celebrate Thanksgiving.

Share encouraging messages with ribbons

One of the great perks of ribbon rolls is including custom text. This allows your company to share cheerful messages. For example, you can uplift those who pass by with ribbons that say, “Teamwork Makes the Dream Work.”

Here are a few ideas you could try:

A badge ribbon with a custom, encouraging message printed on.
A ribbon roll with a custom, encouraging message written on it and placed on a product package.
A badge ribbon with an encouraging message printed on it.

Thank customers with badge ribbons

Give thanks to your customers with badge ribbons that let them know your business appreciates their support and loyalty. Customers are a huge reason your business can continue to thrive because they purchase your products and services. You give them a product they will use and they give you their money. With badge ribbons, you can give them more than just the product they were expecting.

Check out these ribbon examples:

Ribbon rolls that thank customers.
Badge ribbons that thank customers for their purchase inside their product packaging.

Share extra details with custom top ribbons

Informing customers of product details got even more clear. Your company can customize custom top ribbons to notify customers about more information they should know after purchasing your product. You could share product instructions or warnings. With custom top ribbons, they can be placed on your product’s package to make sure they see them first.

Simplify product packaging with ribbon rolls

Packaging your products is simpler when you use custom ribbon rolls. When you use a ribbon, customers can open their purchase with a simple tug of a ribbon end.

Add subtle accents with ribbons tied around product packaging

There are several textures to choose from when choosing a ribbon to package your products. Combine ribbons of different textures to highlight your company’s products, starting with it’s packaging.

A ribbon roll wrapped around a basket of products to at accents to a product packaging.

Bundle similar items using a custom ribbon roll

If you have various items typically bought together, bundle them with custom ribbon rolls. This gets rid of the hassle of packaging each product by itself.

These are just a few tips to help you use ribbons in your business’ product packaging. Now you are informed about the many ways you can use them. Visit Personalized Ribbons to start customizing ribbons to work for your business.

Did you know there are other ways to use ribbons in your business? Learn more about how to use ribbons to elevate your business’ brand image, office decorations and more at our blog Ribbons Impressions.

You can also find us on social media to see the other ways you can use ribbons to work for you. And, learn even more about different product uses like name tags and signs on Personal Identification Uses.

Explore all of our ribbon options:

4 Tips to Engage Customers & Employees

When a business is able to hire and engage with the right people, they will be able to operate better. And, as we are nearing the holiday season, businesses are looking for necessary holiday help. Part of this includes quickly identifying employees so customers and clients will be able to locate who can help them. Simply provide each employee with a name tag to help them communicate with your customers.

Name tags create a personalized experience as they make it quick and easy for customers to quickly see employees. These tags play an important role in developing effective communication between employees and customers for several reasons. From helping with employee visibility to increasing business approachability, name tags are an essential tool for any business to have.

Using custom ribbon rolls, custom plaques and engraved signs in a retail business to inform and engage customers and employees.

Engage Seasonal Workers with Name Tags

For many businesses, seasonal help is necessary to handle holiday demands. Not only are seasonal employees cost effective, but they also help your business remain flexible in adjusting the size of your workforce. During peak holiday times, these temporary employees are often necessary to have around to help keep full time operational coverage. Without these crucial employees, you couldn’t keep your business running the way your customers and clients are used to.

Adding seasonal and temporary employees to your staff has huge benefits for your company. It makes it easier for full time staff to enjoy the holidays while they maintain work/life balance, and you can keep your business steady. You will also have enough people to cover any increase in hours or demand for products and services.

So, have you already started the process of hiring your seasonal employees? If not, now is the time. Of course, you will need to make sure you train them thoroughly before your holiday rush hits! With that being said, as a business owner, you should also be concerned with how well your new help will be able to work with your customers.

Tip #1: As always, name tags help to engage employees and customers.

When employees wear identification, they help to enhance the overall customer experience. This, in turn, will make customers feel more valued. When a customer knows an employee’s name, they can quickly establish a level of trust with them. Name tags humanize interactions and help customers feel more comfortable when shopping or doing business with your company.

Name tags also express a sense of professionalism and being organized. When employees wear name tags, it shows that the company takes customer interactions seriously and is committed to providing a higher level of service. Employee identification also holds them more accountable for their actions and behavior. Name tags encourage staff to provide excellent customer service and uphold your brand’s reputation.

Tip #2: Decorating is easy with custom ribbon rolls.

Custom ribbon rolls with holiday messages and themes are great for helping to decorate any business.

Be creative in your store or shop by using custom ribbons to promote sales and products. Ribbon rolls are eye catching and will help with displays and packaging. Use these ribbons in a variety of ways, such as wrapping around products, decorating packaging or creating displays. Their versatility allows you to showcase your business creatively.

When using custom ribbons for promotions and sales, make sure that you consider how the design works. Always provide messaging that aligns with your branding and the purpose of any sale. Remember to consider the placement of the ribbon rolls and make sure that they are easily noticeable to customers.

Decorating for Success: Business 101

The key to a successful retail business is product presentation. No matter what your company sells, whether it’s furniture or cookies, product packaging and store design play a key role in how well your business performs. Take some time right now to learn about an easy to use tool that will help you decorate for success: RIBBONS.

Tip #3: Custom signs engage your holiday helpers.

Using custom engraved signs helps communicate clearly with employees and customers.

Begin the season with the early fall holidays by keeping your store current with up to date signage. The signs can be customized or simple office signs. From holiday hours to indicating entrances and more, engraved signs are your customer’s best friends.

Offer special promotions or discounts that are tied to the early fall holidays. Then, use signs to communicate these sales so customers can take full advantage. Or show off products that are relevant to any holiday or season. Use your creativity to promote Back to School, Halloween, Thanksgiving and other holidays or special events.

PRO TIP: Extend your signage efforts to social media by customizing signs with a QR code, helping your customer base find your channels and interact with you. This will help create an online buzz and attract a wider audience.

Tip #4: Making award plaques work for you.

Create award plaques to help employees feel like they are making a difference.

Keep your holiday momentum going by awarding your staff and teams as they achieve their goals. You encourage improvement by consistently recognizing your staff and helping them set well defined goals. Custom award plaques help you provide meaningful rewards for a job well done. And by acknowledging your employees’ success, you influence your business’s success.

Custom Plaques & Employee Recognition

From promoting accomplishments to motivating employees, custom plaques are a unique and personal way to connect with coworkers and other colleagues. Motivating employees to stay on track while at work can often be problematic. Use these custom plaques to go beyond highlighting someone’s achievements and help them see just how useful they are to your company.

Engaging with Employees and Customers

By strategically incorporating these tips, you can create a memorable and engaging shopping experience for your customers during the holidays while keeping your business’s atmosphere current and exciting.


Parents Networking for Better Education

Ask any parent what they think is the most important factor in a student’s success, and most will say a good and responsive teacher. Ask that same thing to a teacher, and they will say that student success depends on a parent’s involvement. But only by working together will parents and teachers help students succeed to make each child’s educational experience the very best it can be.

Getting involved in a student’s education is important to their success. In addition to teachers and students, parents can help support their children and be involved in the classroom. Through parent organizations, parents and the community help to provide support to every student.

Parents and teachers networking to make education for students better. Some people are wearing lanyards and photo ID badges.

These PTOs and PTAs (Parent Teacher Organizations/Associations) are groups of parents and other community members that are working together toward excellence in education. When people become active in these organizations, they will learn much about what it takes to help students succeed. And only when everyone is involved will kids succeed.

While many things help aid a child’s educational success, research shows that students show significant improvement when parents are highly involved. Due to the critical role both parents and teachers play in a child’s education, here are some tips on how parents can support the efforts of teachers in the classroom.

Parents and Teachers can Network to Reach Student Success

The start of a new school year can be the beginning of a journey toward success when parents, students and teachers work together. Research continually shows that students flourish when everyone comes together and gets involved. When a child knows that people care, they are more likely to attend school more regularly, stay in school longer and perform at higher levels. Family support can make or break a student’s education.

With school back in session and autumn approaching, there is one question looming over every teacher, parent and student: how can we help our students be successful this year? Teachers, parents and students are hoping for the best possible outcome. Teachers are preparing lesson plans and prepping classrooms, hoping they will not have to deal with virtual learning. Parents need help with how to help their children in a traditional classroom or through homeschooling. The students are stressing about succeeding at school and with their peers.

Parents can start talking with their children about the upcoming school year and what will happen on the first day of classes. This discussion should include what is expected from the student, such as dress codes, school supplies and how to treat peers and teachers. If the family is new to the area or school, visit the school before classes begin. Make it a point to speak with teachers and the administration. Walk or drive the way to the school so your child can be more familiar with the trip to and from school. The more everyone knows about the school and how it operates, the more likely your children will succeed.

Working Together for a Supportive Network

Parents, teachers and the community collaborate to create a supportive network around students. Regular communication between teachers and parents ensures that everyone is on the same page regarding the students’ needs and progress.

  • Students: They are at the center of the education system and the primary beneficiaries. Their active engagement and willingness to learn are crucial for the success of the educational process.
  • Parents: Parents play a vital role in supporting their children’s education. They provide emotional support, encouragement and a conducive learning environment at home. They communicate with teachers to stay updated on their child’s progress and collaborate to address any learning challenges.
  • Teachers: Facilitators of learning, teachers are responsible for delivering knowledge, guiding students’ growth and creating a positive and engaging classroom environment.
  • Community: The community plays a crucial role in supporting education. Local businesses and organizations can serve as sponsors, providing funding for school programs, scholarships or resources like books and technology. They can also offer internships, career guidance and support extracurricular activities.
  • Parent-Teacher Association (PTA) & Parent-Teacher Organization (PTO): Formed by parents and teachers to work together, these organizations help in enhancing the educational experience. They organize events, fundraisers and workshops, promoting communication and collaboration between parents and educators.

Overall, the collaboration between students, teachers, parents, the community and various stakeholders creates a holistic and supportive educational ecosystem, fostering the growth and success of students in their academic journey and beyond.

One more tip (from UEA)

Set aside time for studying every night. Discuss with your child what time of day would work best. Right after school? Just before dinner? Before bedtime? Adjust the schedule as needed to accommodate extracurricular activities. If your child attends an after-school program, find out if students will be expected to do homework there. If your child completes homework assignments away from home, plan to review the work together every night. If there is no homework assignment, have the child use study time for reading or reviewing problem areas.

And don’t forget – whether it’s a bedroom desk or the kitchen table, every child needs a regular place to study and complete homework. This area should be well lit and equipped with school supplies like paper, pencils and a dictionary.

Parents and Teachers Building the Ultimate Classroom

Teaching and learning shouldn’t only occur in a classroom. The reality is that students learn better when everyone (parents, teachers and even the community) partners together to build a learning environment. Everyone needs to work together and be held accountable for a student’s success.

Parent engagement is central to education. They are the ones who will continue teaching their children long after they’re out of class. – Nitzah Santiago-McRae, Aspiring Educator (NEA)

Strong partnerships between teachers, parents and community members, are among the greatest needs in most public education systems. When parents are willing to help teachers both inside the classroom and outside, everyone has a better chance at succeeding. Parents need to be willing to help continue classroom education in their homes and other places. When students continually set their minds to learning, not only are they more likely to succeed, but they are also more likely to thrive in life.

PTAs are built specifically for this purpose. They work together with everyone in the education process to keep things running smoothly. Everyone has a role to play in supporting learning in the classroom and beyond. When appropriate, invite parents and community partners to advocate for educators with decision makers. Remind the public that you are fighting for things that impact children and educators.

Parents, make time to meet and get to know your child’s teachers. Let the teachers know that you appreciate feedback on your child’s progress – both positive and negative – and that you will follow through at home. Alert teachers to medical or other problems that may affect your child’s ability to learn. Make a point of meeting the principal, school secretary, bus driver, cafeteria staff and others who work at the school. The better you know the school and how it operates, the more likely your child will be to have a productive and positive school experience.

Identification in Education: Photo ID and Lanyard Best Uses

Name tags, lanyards and other identification will help in any educational setting. We have every solution you need, from quick adhesive badges for volunteers to the always classy photo ID. Schools frequently use name tags to identify teachers, lanyards to support school spirit and badge holders for PTA events.

Giving teachers and other staff photo identification enhances your school’s safety. Use them with matching lanyards to provide easy visual identification for those who belong within the school. This also makes it easier to quickly identify any outsiders that may come into the school, including volunteers and parents.

Most schools require that teachers and staff wear identification while on campus. Not only do these name tags provide quick identification for teachers and other staff, but they also provide a way to allow people into the building securely. Adding photos to name tags makes it super easy for school administration to quickly know who belongs and who doesn’t. It also helps students find their teachers and other staff who can help them in their learning.

These two products go together so well that it just makes sense to get lanyards when you order photo ID badges for your teachers. Adding photos, names, titles and even grade levels is important. And pairing them with lanyards is even better. No matter a staff member’s position, matching lanyards and photo ID badges are the perfect way to keep everyone identified. Not only does photo identification help increase your security measures, but upgrading with a lanyard ensures instant access to those badges.

Photo ID Badge with a parent or teacher picture, name and title.

Photo ID Badges

One of the most important features of a photo ID badge is the security it offers. Providing employees with a picture and a name and title makes sure that the proper people are entering and exiting your building. Quickly and easily identify someone with photos and provide security in the workplace. Fully customize each badge by selecting the orientation and fastener (deluxe magnet, pin or a variety of other fasteners, including punched slots.

Custom printed lanyard for teachers and students.

Custom Lanyards

Choose from various styles, colors and options that will best suit your lanyard needs. From full color printing to simple cords, we have a lanyard that will fit your style and you can customize most of them to match school colors and add logos or mascots. And don’t limit yourself to thinking they are only for identification. These colorful lanyards will help to promote school spirit for students. They also provide easy access to key cards all at the same time.

Getting Involved

Education involves more than just the student. Everyone can play essential roles in supporting the learning environment. The start of a new school year can be the beginning of a journey toward success. Especially when parents, students and teachers work together.

A teacher wearing a custom printed lanyard visiting with a parent volunteer wearing an ID badge.

When students and staff wear name tags, it becomes easier for them to start up conversations and build connections. Name tags act as quick and friendly introductions, and they break down any barriers that occur when new people meet. This creates a warmer and more inclusive atmosphere. By seeing each other’s names, everyone at school can address each other personally. This simple act will create better social interactions and help to promote a sense of belonging among scholars.

Building Trust into Your Business Culture

Building trust between a company and a consumer is essential to business. All companies, regardless if they are organizations or individuals, should continually work on creating a culture of mutual trust. A trusting culture helps make challenging conversations easier, teams more integrated and employees more engaged. It also helps keep consumers loyal to a company’s brand.

“When people respect you as a person, they admire you. When they respect you as a friend, they love you. When they respect you as a leader, they follow you.”
–John C. Maxwell, The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You

Building trust in any business starts with networking and knowing the correct tools, like name tags, that will help get the job done.

Trust is crucial for building strong relationships, especially in business. When people trust a company, employees instinctively work harder and listen better. In turn, this makes customers more willing to forgive mistakes or misunderstandings. Companies need to be reliable and follow through on commitments. Trust comes in three forms: confidence in the completeness of a company’s knowledge, skills and abilities.

Building Trust with Knowledge

Photo ID Badge with a logo, picture, name and company brand held by an employee on a lanyard.

Communication is at the core of all relationships, and it should be no different with employees, colleagues and consumers. When building a relationship with customers, business owners can excel when they take pride in what they know. And by sharing this knowledge with their employees, business owners empower so the business will run smoothly.

Communicating your company’s knowledge with consumers builds their trust in your brand. It shows them that you know what you’re doing and that you can do it well. Proving your knowledge of your business (service or product) helps customers to know and trust your process. A February 2019 Gallup survey revealed that “trust remains a vital form of business currency, but customers rely on different signals to convey a company’s trustworthiness — including, in many cases, a wealth of information about its ethical track record and the experiences of its customers and employees.”

Companies who work on building trust on a daily basis in routine interactions with customers, consistently delivering on their promises or going to great lengths to rectify the situation when they cannot. They behave as if their customers’ satisfaction and well being are their most important considerations, leaving customers with a feeling of partnership rather than adversity.

Trust in Skills

Side circle name tag with an engraved logo, full name and title worn by a professional.

Doing a job well is only one important step toward achieving your business goals. Whether you have a product or provide a service, your skills are what will keep you in business. No matter what your business offers, customers learn to trust in your skill set, and that is what keeps them returning. So, make sure that you continue to build on your business skills.

Consumers don’t just buy your product or service. They are only with your business because they trust how you make them feel. They also trust how you provide solutions to their problems. Yes, this means that customer needs are typically emotional, not logical. The more you know about each of your customers, the better you will be at communicating with them and meeting their needs.

Every transaction your customer has with you is actually an entire journey. At every step of this journey, there is an opportunity to either delight your customer or have your customer suffer a pain point.

A refined skill set will drive trust because it demonstrates that your business has the needed competence and expertise. Your skill set will drive trust because it provides tangible evidence of your abilities and knowledge of what you do. When you show that you have your specific skill set, it means you have invested time and effort into developing your knowledge and abilities. This, in turn, will inspire confidence in your customers and lead them to trust your abilities.

Trust in Ability

Building trust with a white metal name plate with gold engraving of a logo, name and title sitting on a desk.

When a business goes out of its way to prove it has the abilities it says it does, it shows its customers that the company can be trusted. Ability helps with building trust because it provides evidence that your business can deliver on its promises. It shows customers that you have the means and skills to achieve their needs no matter what they need. This, in turn, inspires customer confidence and fosters trust in your business.

Inspiring trust and confidence in customers should be one of your primary goals. So, if your business has the ability to perform the service or provide the product you advertise, that means you have the necessary skills, knowledge and resources. This will prove to consumers that they should trust you to make decisions that best suit their needs when they choose your company.

Consistently demonstrating competence and proficiency in your company’s abilities instills confidence in customers and, in turn, builds this needed trust. Truthfulness, responsibility, unification, steadfastness and thankfulness are the foundations required for trust. When your customers see you consistently displaying these qualities, their trust in your abilities will continue to build.

Make sure you always give everything you have to your job, no matter what you do. No matter your position or standing in your company, doing good work will help others see their value in the company. Being a positive influence will help you take pride in your job. Show a hunger for learning what your company offers, and you will be noticed for growth opportunities your company may offer. Engage with your job and find that you not only take pride in a job well done but also that you love what you do.

Dave Wendland, VP Strategic Relations at HRG, says the following:

Truthful: Honesty, integrity and consistent actions undeniably lead to trust.

Consistency in your delivery of materials, the way you treat clients and the manner in which you operate your business day in and day out can truly set you apart in the market.

Responsibility: Establish corporate activities with the main purpose of benefiting external individuals, a community or the environment.

For some organizations, social consciousness or “doing the most good” are simply words that are written on a wall. But it needs to be a way of life. This can be as simple as your entire team accepting responsibility for outcomes for your clients, community and co-workers.

Unifying: Demonstrative focus on a client and brand’s specific needs and ensuring that all members of the team are sincerely working together toward a common goal.

Teamwork is best exemplified by a group of individuals all pulling in the same direction and moving toward a common goal. Although unique individuals are departmentalized from a structure standpoint, when it comes to client needs, you should move as one.

Steadfast: Be reliable, almost predictable, in how you approach business and treat customers.

Nothing gives me more delight in our company’s delivery of a service than clients who comment that they “set their clocks by us.” In other words, keep your promises by doing what you say you’ll do and delivering it when you say you will.

Thankful: Customers are at the heart of why brands survive. Without them, a brand wouldn’t last. Authentic appreciation goes far.

Building Trust and Respect in the Workplace

What is a culture of respect, especially when it comes to your business? A culture of respect is when your business or organization admires the achievements of someone. This can include those such as an employee, a volunteer or any team member. Learn more about Creating a Culture of Respect in the Workplace.

“Trust is like the air we breathe—when it’s present, nobody really notices, but when it’s absent, everyone notices.” –Warren Buffett

So, what are you doing every day to strengthen the culture of respect and trust with your employees and customers?