laser engraved - Influencing Identity

Company Branding with Name Tags

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service. Branding is what makes a company or organization truly unique. A brand should make any company stand out from its competitors and lets the consumer know what to expect from that company.

What is company branding?

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially strong. Product marketing is really where this process all begins.

In order to be successful in marketing a company’s brand, one must have a strong branding or marketing strategy. To determine the brand of a business, one must identify a target market and the product or service distribution means. By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool in company branding.

A few things to consider:

Brand Identity: This is the customer’s knowledge of and ability to recognize the brand.

Brand Meaning: This is the character of the brand beyond the image, and includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude of the customer toward the brand.

Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating, thereby encouraging product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should posses the above characteristics.

Many of our name tags and other personalized products can have a logo added. Name Tags can be laser engraved or printed with a logo and company name as well as a person’s name. Name Badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.

An organization’s brand serves as a promise to the consumer. Whether this promise is of services or product, remember that the brand will be used in a marketing strategy and requires copious research. Consumers must understand a brand to increase the effectiveness and value for the company.

Business Ethics and Name Tags

The point of this article is to show how important it is to wear proper personal identification (i.e., name tags and name badges) when building business ethics. Without name tags, people can be left in the dark in situations at a bank or a grocery store.

Business Ethics

And without a name badge, Scott Ginsberg wouldn’t be who he is today. To quote Scott, “Everything I needed to know about business, I learned from that name tag!”

Anecdote 1: (from every day life)

Adhesive name badges in four colors: red, yellow, blue and green with a handwritten name.

Have you ever walked into a store and wanted something specific but there was no one in sight to help you find it? We’ve all experienced this. We’ve all wandered a store looking only to, desperately and at the last minute, find someone who can help. And, typically, this person isn’t wearing any identifiers, especially a name tag or name badge, that would have suggested he/she could help in the first place.

Anecdote 2: (from Scott Ginsberg)

Scott Ginsberg the name tag guy with a my name is name badge and who is about using name tags to define business ethics.

“So there I was, sitting in the audience at a seminar. Surrounding me sat hundreds of us wearing one of those little, handwritten, adhesive name badges. When the event was over, we all filed toward the exit. I approached the door and noticed a small trashcan filled to the brim with used name badges. And that gave me an idea. A crazy idea. Maybe I should keep my name tag on all night! About 10 minutes later I met up with a friend of mine at a local ice cream shop. And that’s when it all started. That’s when the silence was broken. People began to say hello. Random students walked up to me and started conversations. Even complete strangers yelled “Hey Scott!” from across the room!”

Business Ethics Anecdote 3: (from someone required daily to wear a name tag)

“The only purpose of the name tag is for a customer to be able to refer to the name tag wearer in the context of a compliment or complaint. I wear a name tag every day and find that it isn’t a huge thing for me. However, I will say that name tags are generally considered appropriate in this particular field (banking). I do give credit to the executives here as everybody wears one, not just the peons.”

A name tag is merely a symbol that represents several core values that Scott holds close to his heart. “The truth is; my name tag and my values are one in the same. You see, my name tag represents friendliness, approachability, fun, creativity, uniqueness and casualness. Let’s face it, if you wear a name tag all day, every day, wherever you go, you will stand out, and people will notice.”

The Functionality of Name Plates In The Work Place

The primary function of a name plate is to inform viewers of a specific person’s name and/or title.

Many people need to work to earn a living. Those of us who must seek employment may end up in a job or career that requires some sort of personal identification. Personal identification could be as simple as wearing a name tag to work. However, those of us who end up in an office setting, are finding that this personal identification comes in the form of a name plate. Name plates are typically designed with not only the employee in mind, but also the employer.

To promote consistency, many companies tend to use the same style name plate for all employees. Each name plate Name Tag, Inc. offers comes in a plastic or a metal material. Each one can be ordered as a template design or custom made with or without a company logo. And each name plate can be ordered with a wall mount, a desk holder or a cubicle hanger.

These name plates are typically mounted on a door, wall or cubicle in an office setting. There are many ways to accomplish this task. There are desk holders that simply sit on the corner of a desk. There are wall mounts that can be fastened to a wall or door using screws or double-sided tape. However, many people don’t like using screws or tape to stick these name plates to their office walls or cubicles. It also becomes quite the process to make them sit level so that they look professional. Name Tag, Inc. provides another option for those leery of screws and tape. Enter the cubicle hangers; these provide an easy way to hang a name plate using double-sided tape, or just insert the name plate under the hanger so the tension holds it in place. And if a customer doesn’t want to use these cubicle hangers, we do offer velcro and magnetic tape.

Custom Shaped Name Tags as Unique as You

From dogs and fish to houses and teeth, we have custom shaped name tags to meet any and every need. No matter your business, organization or even for personal use, we have something just for you.

custom shaped name tags laser plastic engraved

Name tags are meant to be personal, they are meant to be unique. They have your name on them after all, so why not make them a little extra special? At Name Tag, Inc. you can choose a custom shape for your laser engraved plastic name tags with practically any shape you would like. Our unique, custom shaped name tags allow you to create a name tag that represents your company or cause completely and exclusively.

Highlight the shape of your logo. Or, simply draw more attention to it by choosing from one of our custom designs. Choose from a variety of stock shapes, such as an oval or a circle. While we have many stock shapes, if we don’t have what you need, our design team is ready to help. Our team will work with you on a shape to meet your specifications. They will also help out with those extra little ideas.

Adding Logos to Custom Shaped Tags

For those wanting their brand or logo to really stand out, the custom shaped name tags are definitely the way to go. Provide us with your logo and give us a list of names and titles of employees or volunteers to customize each name tag.

Now that you’ve gone to the trouble of requesting a personalized, engraved plastic name tag and provided a list of names and the perfect logo that represents your company or cause, you can add that extra bit of flair with a shape that will really make you stand out.

Make them YOU!

A name tag with a custom shape, color and size makes a visual verification of the name tag easier. These name tags draw the customers’ eyes straight to you, leaving them with nothing to wonder. The different shapes or sizes will help make your name tag stand out from the crowd. Just let your imagination run wild and design a badge that will separate you from your competition.

Size Matters for Name Tags

name tags-nameplates-nametags-ribbons-lanyards-shipping
Tag sizes can important when you wish to have everything conveyed clearly without making your tag too big to be comfortably wearable. Here are some considerations to keep in mind when setting up your tags to ensure their quality:

1. Logo size and placement
It’s a common issue for logos that are designed to be printed on larger areas to not show correctly when reduced. We recommend that you carefully check your proof to see if all logo elements are readable at the requested size before signing off on it. Logos can take up space for names, so tag sizes will likely be increased if you include a logo.

2. Maximum and minimum sizes
The minimum size for all tags is 2.75 inches wide by .75 inches high; The reason for this is that it is difficult to cut by hand with reliable accuracy, speed, and safety under this size. Â Anything over 8 square inches is considered to be a name plate.

3. Maximum size for Full Color
The maximum size we can print for Full Color is 3.25 by 2 inches, because the machine uses cards that are the size of a credit card.

4. Font
Certain fonts do not show up well at smaller sizes; If you’re set on one of these fonts, tag size may need to be increased.

5. Wear-ability
If your tag is too big, then it could be uncomfortable or distracting to wear. If this is a concern, you can request for us to send a first article to see how it looks and feels to wear before you order all your tags.

6. Length of names
If you require longer names or many credentials, it may be possible to fit everything on the tag by simply expanding the width.

7. Number of lines
Each line that is added will add some height or text size will have to be reduced. It is sometimes hard to balance these considerations if a lot of information or a large logo is required on your tags.

8. Frame sizes
Frames come in 3 styles: metal, black plastic, or picture frame. And 3 sizes: small, medium, or large. Tags must be made exactly to the frame size or they will not fit.

We hope that you will keep these considerations in mind the next time you order some name tags to maximize their effectiveness. Our goal is to give you the highest quality products we can, and part of that is informing you about what works best and why.

Get your name tags today!