full color - Influencing Identity

Getting Your Brand Noticed

A company’s brand represents its past (what it did to obtain devoted consumers), present (what it is now) and future (what it wants to become). It can also be stated that a brand represents its values (past), mission (present) and vision (future). Define your brand to establish your company as an industry leader and key influencer.

The American Marketing Association defines a brand as, “A name, term, design, symbol or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.”

A brand helps develop a strong feeling of trust between those involved and plays a big part in raising a company’s standing. Properly branding a company allows it to stand out from competitors and realize its business potential. It also lets the consumer know what they can expect from that company. After all, when it comes to a brand, standing out is the primary goal.

Logos and Branding

Entrepreneur Magazine defines branding as, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” The goal of branding is to differentiate the product or company in the marketplace to attract and retain loyal customers.

Branding can be a promise of quality, trust or service. It can be quite the process to get a logo that is easily recognized and brings your brand to the top of the market. By using name tags with logos, your business can make itself more visible to others and open the door to better opportunities and experiences.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

Using name tags reflects who you are and humanizes your business to others. Most people tend to judge on first impressions, especially when everyone involved is a stranger. But, if you can make yourself stand out, your business will become recognizable. And it helps to make others around you more at ease.

Name Tags that Will Get Your Brand Noticed

Consistency is key to developing business recognition because the more frequently people see your brand, the more likely they are to remember it. So, branding only works when you use name tags and other identification correctly. Adding your business logo and employee names and titles is essential to establishing consumer trust.

Choose a material and color that best suits your brand. Then, add your logo (engraved or printed) to set your business apart from the competition. Lastly add pertinent information such as employee first and last names. If you choose a style that supports it, you can also add in titles and credentials.

Get your brand noticed and design your perfect name tags.

ADD YOUR LOGO

Things To Consider: Name Tags

Does anyone ever really consider what it takes to produce that name tag they are wearing?

When considering a name tag the first thing that usually comes to mind is typically the name that appears on it. However, there is so much more to consider when looking at name tags.

An excerpt from a Coller Industries employee:

Name Tag, Inc. opened my eyes to what really goes into producing a name tag. When wearing a name tag one never really thinks about all the work, the people involved or machines used to make it. When first looking at a name tag the color, the person’s name and title, and the logo are what really stand out. Not much else is really considered.

As part of customer service, my view has definitely changed on what goes into making a name tag and the process behind the scenes. A lot goes into setting up orders, sending out proofs and working with design worksheets. There are so many colors and materials and different ways to put a name tag together. This may sound weird, but I feel like I help make name tag dreams come true.

Orders start with an internet order or a phone call. Once the specifics are laid out by the customer, the design team goes to work. Sometimes a customer has an image from the online design tool which provides a more visual picture of the “dream,” and sometimes only simple instructions like size, color and logo placement are included as instructions. Whatever the case, all customers end up with a PDF proof showing them what the name tags will look like.

consider using classy name tag frames - small, medium and large

consider adding an epoxy dome to name tags both plastic and metal

Once a proof is seen, all the extras and smaller details begin to take shape. Many customers have questions at this point, such as the tag size, the option of an epoxy dome, or adding a name tag frame. All these options come highly recommended, and while they do add a minor cost to the name tag purchase, the end results are worth it.

Once the proof has been approved by the customer, the order is sent to a quality checker to make sure that all the order information is correct and consistent. Then, when the order passes this check, the production team takes over. There are various machines that make different name tags. Laser engravers are used on both plastic and metal materials to cut and engrave names, titles and logos. There is also a full color print machine that prints in vibrant colors. Each name tag is carefully completed according to the specifications that were check and rechecked in customer service.

Part of production is assembly of the product. Fasteners, such as magnets, are affixed to the name tag. Before any name tag is shipped, two more quality control people review the order again. Once this is complete, the package is sealed and given to a trusty UPS driver who then gets them delivered directly to the customer.

Now that’s a lot to think about and consider when looking at a name tag! So, the next time you see a name tag, I hope that you can take a moment to reflect about all the hands and time (and care) that went into its production.

Introducing: Pantone Color of the Year

Pantone Color: What is it and how do we use it here at Coller Industries?

Every year since 2000, Pantone has released a “symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.” This color selection becomes more prominent throughout each year following the announcement, and is mostly seen in home décor, fashion and other similar areas.

And, for the first time in Pantone’s history, they have released a two-color scheme as the Color of the Year 2016; welcome Rose Quartz and Serenity!

As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.

In a webinar presented by Laurie Pressman, VP of the Pantone Color Institute, she expressed the means by which Pantone chooses the annual color release. “These colors are emotionally reflective of a social mindset,” explained Pressman during the webinar. “They truly are reflective of the tranquility and inner peace that consumers are looking for.”

While Name Tag, Inc. doesn’t specifically take part in Pantone’s yearly celebration of the Pantone Color of the Year release, we do accept its importance.

However, as a personal identification provider, Name Tag, Inc. is limited to how these colors might be expressed. While one simply cannot buy a metal name badge in Serenity or Rose Quartz, a plastic full color name tag may be purchased. The reason for this is how they are produced.

Full color name tags are printed using a thermal transfer process to capture a logo in crisp and bright full colors. This process enables the customer to print a logo or background color to extend off the edge of the name tag (bleed).

Another way to utilize the Color of the Year is to order a UV Color Logo on either a name tag or a name plate. Both items will use a full color process that leaves a quality, high resolution image with bright colors and gradients.

Here is a side note for color matching:

Pantone Matching System (PMS) colors are the best way to let us know what colors are expected. Name Tag, Inc. will make reasonable efforts to match provided PMS colors. However, due to restrictions and limitations in the production processes, we are unable to guarantee color matching. Hot-stamping, engraving and surface colors are also limited to available materials, and variations and environmental factors in such preclude any color guarantee.

Personalized Custom Luggage Tags

custom luggage tags from plastic name tags printed full color or laser engraved

Create your own unique way to identify your baggage during the holidays. With the holidays nearing rapidly, many people are starting to plan for their holiday travels. In the process of booking flights, packing your bags and getting to your destination, one minor detail can be overlooked. How do you find your bags at the airport or train station once you get to where you need to be? How about personalized, custom luggage tags!

With so many different types of luggage tags to choose from, trying to find custom luggage tags that meet your needs and expectations can be tough. When people think of luggage tags, typically they picture credit card sized plastic tags that require an insert you write your name and address on. While these type of tags are useful, why not create something that is unique and special to you?

Many of our name tag products can be used to create personalized tags for your luggage. Laser engrave plastic name tags with your name and address. Or, print them in full color with a logo or background to really make them personal and easier to see when trying to locate them on a busy, spinning baggage carousel.

Stock Template Plastic Tags

Choose from eleven professional templates to create a laser engraved luggage tag. Multiple colors are available in this two-ply plastic material. Each tag will be engraved with text that you choose. These make the design easy and also provide an inexpensive way to go custom.

Custom Design Plastic Luggage Tags

Use your own custom design for your laser engraved luggage tag. Create your own text with a special font and request a punched slot for easy attaching to your baggage.

Full Color Tags

Show your creativity with full color, digital printed name tags on a plastic material. The thermal transfer process captures your logo in crisp, bright full colors. The logo and background color may extend off the tag (bleed) and text can be printed in any color. These are truly the most unique way to go! And don’t forget to request the punched slot to attach these to any luggage you have.

Photo IDs Aren’t Just For People

In a touching story from a few years ago, we all learn that it doesn’t matter your position in life, everyone can wear photo IDs!

Ralf: The Therapy Dog who wears Photo ID

To be easily identified in the hospital wards, Ralf, a Giant Schnauzer, must wear a Photo ID on his collar. Ralf has been working miracles by getting kids back on their feet after their operations. He sits with them during treatments or takes them on walks around The Royal Children’s Hospital.

Photo ID Badges quickly identify every employee with their image next to their name and title. These badges are perfect for heightening security and making sure employees feel like they belong. With pictures, names and titles, they are great for schools, high security establishments (like hospitals) and, for that matter, practically any business concerned with safety.

More about Ralf and his Photo ID

therapy hospital dog wearing photo id name tag name badge

An excerpt from Ralf, by Anne Crawford

“It was late March 2012 when Caroline Lovick discovered that the family pet, Ralf, a Giant Schnauzer, had become famous. Ralf was a ‘therapy dog’ at The Royal Children’s Hospital in Melbourne, padding the wards every week with Caroline, visiting young patients who were ill and injured, helping in their recovery in often remarkable ways. A daily newspaper published a story on 20 March about the ‘miracle’ pooch and the effect he was having on children and adolescents, with a photo of a toddler, Zeke Harrison, who had a rare genetic disease, walking the corridors of the hospital next to the huge black dog. The article and picture of the chubby-legged infant wearing a nasal-gastric tube went from Melbourne to Sydney to newspapers in the United Kingdom and the US, and then spread on the internet. The story took off in Europe. Spain. Turkey. India. Chile. A German radio station sent a crew to Australia to record a show on Ralf. Dawn French, the British comedienne, posted Ralf on her Facebook page. A woman called Karla from Donegal sent him a gift of engraved dog tags on behalf of the people of Ireland. Caroline had always known that there was something special about the dog that looks you directly in the eyes from beneath his shaggy forelock and bushy brows with kind brown eyes. But she wasn’t prepared for this. Ralf had gone global.”

Photo IDs and Other Name Tags

custom name tags name badges used as pet tags

All pets can have their own Photo IDs or name tags. Design your own, or choose from a variety of stock name tags. No matter what you need, we’re sure to have something that will work for your pet.

From dogs to cats, we have even have custom shapes that will suit man’s best friends. Choose from different colors, font choices and make the most out of your new name tags and photo IDs.