full color - Influencing Identity

Getting Your Brand Noticed

A company’s brand represents its past (what it did to obtain devoted consumers), present (what it is now) and future (what it wants to become). It can also be stated that a brand represents its values (past), mission (present) and vision (future). Define your brand to establish your company as an industry leader and key influencer.

The American Marketing Association defines a brand as, “A name, term, design, symbol or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.”

A brand helps develop a strong feeling of trust between those involved and plays a big part in raising a company’s standing. Properly branding a company allows it to stand out from competitors and realize its business potential. It also lets the consumer know what they can expect from that company. After all, when it comes to a brand, standing out is the primary goal.

Logos and Branding

Entrepreneur Magazine defines branding as, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” The goal of branding is to differentiate the product or company in the marketplace to attract and retain loyal customers.

Branding can be a promise of quality, trust or service. It can be quite the process to get a logo that is easily recognized and brings your brand to the top of the market. By using name tags with logos, your business can make itself more visible to others and open the door to better opportunities and experiences.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

Using name tags reflects who you are and humanizes your business to others. Most people tend to judge on first impressions, especially when everyone involved is a stranger. But, if you can make yourself stand out, your business will become recognizable. And it helps to make others around you more at ease.

Name Tags that Will Get Your Brand Noticed

Consistency is key to developing business recognition because the more frequently people see your brand, the more likely they are to remember it. So, branding only works when you use name tags and other identification correctly. Adding your business logo and employee names and titles is essential to establishing consumer trust.

Choose a material and color that best suits your brand. Then, add your logo (engraved or printed) to set your business apart from the competition. Lastly add pertinent information such as employee first and last names. If you choose a style that supports it, you can also add in titles and credentials.

Get your brand noticed and design your perfect name tags.

ADD YOUR LOGO

3 Practical Reasons for Corporate Gifting

Corporate gifting is one of the best ways to grow and maintain your business. There are many reasons for corporate gifting that range from thanking consumers for their business to recognizing employees for outstanding work. But, the primary reason seems always to be the same. It is to sustain relationships and deepen the personal connection between the giver and the recipient.

using name tags for your corporate gifting this year is just as important as picking out the right wrapping and ribbons

Most companies agree that this fundamental reason is an opportunity to share your holiday cheer, connect with your clients and strengthen employee ties. Recruiting, retention and development are three other great reasons to give a corporate gift.

Getting Your Corporate Gifting Right

Giving

The holidays are built on the premise of giving and volunteering in your community. No matter the reason for giving anything, you should only expect one thing back: a friendly smile, a “please” or “thank you,” or maybe even a hug. But no matter what you give, it is the thought that counts.

Wrapping

Some people just possess the talent to wrap gifts perfectly, some don’t. But, no matter if you are one of these wonderful people or not, everyone loves to get a wrapped present. Don’t sell your gifts short with bland packaging or by not even wrapping them. Choose bright, happy and seasonal gift wrap for your corporate gifting.

Name Tags

Last is the most important, right? Well, we sure think so! Name tags and other personal identification products are great ideas for corporate gifts. Whether it is a new name badge for your employees or an executive desk wedge for your best customer, we are sure to have the right gift for your needs.

Spend the time and money on the wrapping to reflect the value of your client and employee relationships. But remember, choosing the right gift for your associates is just as important as the packaging.

Give new name tags to all of your employees.

Give top quality name plates to your office.

Be unique and give everyone a fun lanyard.

Add your personal flair with custom ribbons today! See Ribbon Impressions for all our best ideas!

Introducing: Conference Name Tags

New products are always an exciting time here in our office. Whether it is name tags, name plates or any other personal identification, we are always trying to keep up to date on our customer’s needs and possible want lists. Part of this process is to also keep up with the trends in the personalized identification business.

This month we would like to introduce you to CONFERENCE NAME TAGS!

Conference Name Tags are a great solution for any meeting planner’s need for inexpensive name badges. Instead of spending time printing inserts and stuffing vinyl name badge holders, we print attendees names on custom laminated badges. An experienced designer will work with you to design a custom badge.

And as always, we will maintain your layout and order information to make it easy to order name tags for your next meeting, seminar or conference.

Event Identification

Between conventions and conferences, the last thing you need to worry about is personal identification. While adhesive name badges are super easy to deal with, they can also be informal. And sometimes traditional name tags are just a bit too much, and possibly too expensive. While we have many choices to meet every need, this new product provides even further options.

Each conference tag is printed on a heavy card stock for durability and then sealed with lamination. This makes all the name tags have a professional, finished look. These name tags have three available sizes and the larger two have a choice or horizontal or vertical orientations.

Conference name tags come with several fastener choices. Much like other name tags, use magnetic fasteners, swivel bulldog clips or even pins. Try having a hole punched in the top of larger tags and hang them on lanyards.

2.25x3.5 inch Conference Name Tags — 2.25×3.5 inches

3x4 inch Conference Name Tags — 3×4 inches

1.25x3 inch Conference Name Tags — 1.25×3 inches

Every detail you need…

With a low minimum order quantity at 10, Conference Name Tags are affordable and easy to order. And, as with most of our products, we offer quantity discounts on each size to make these name tags even more affordable for your events.

Add logos, graphics and text to each name tag. Remember that branding at conferences is important for any company or organization. When an event is well organized and branded, it essentially guarantees a good impression. Your event’s first impression is sure to leave a lasting impact on attendees. Whether your conference is big or small, the overall attendee experience needs to be good enough for them to want to come back the next time.

No matter your choice for conference, convention or event name tags, make sure to find something that truly meets your needs. Conference name tags are a perfect solution to meet any need and still provide professionalism.

Conference Name Tags are printed in full color, and come in three sizes.

SHOP CONFERENCE NAME TAGS

6 Ways To Personalize Name Tags

Several examples of personalized name tags.

From logos to engraved text, personalize name tags to match any business.

Personalize Names

While this may seem like a trivial thing to bring up, names are an important feature on name tags. Putting someone’s name on a tag or badge does raise a couple of quick questions. Should you put on the person’s full name (first and last) or simply the first name? What about placement? Whatever you decide, make sure it fits properly and is large enough to be seen.

Personalize Titles and Company Names

Not all name tags have a title or company name on them. Sometimes, people settle for just a logo instead of a company’s name. And those titles can be a bit pesky if they don’t fit right on the size of name tag chosen. Whichever you decide to use, make sure it fits properly in the space provided.

Personalize with Logos and Graphics

From bright colors to a simple engraved one, all logos look great on name tags. Just like logos, graphics can be perfection on the right name tag. When opting to use graphics, make sure you choose the appropriate name tag for the job such as the full color logo option.

As name tags are meant to identify an individual, we would like to add that when creating a name tag, take into consideration if it will be worn with or without a uniform. No sense in the overkill of the use of a logo.

Pictures

Not many people have their picture on a name tag. However, our photo identification cards are great for that special security measure. Had names, titles, pictures and more to these great personal identification products. Photos are a great way to get all relevant information and identifiers onto a badge for all employees.

Durability

This actually may need to be the first thing to tackle when choosing a name tag. Do you need something for a one time use, such as adhesive name badges? Or do you need something that is going to last a long time, such as metal or plastic laser engraved name tags? Making sure to select the correct material is key to getting the right name tag.

Color Choices

6 Ways To Personalize Name Tags color and choice of material

Why yes, this is an issue for a lot of companies. Don’t sell yourself short on this angle of making your name tag truly unique. You might think the person’s name and a company logo are it for branding, but what about a complimenting color? Or does your company actually have a branding color? Make sure to pick a color that matches your needs.

Pick the right name tag for you at www.nametag.com!

Things To Consider: Name Tags

Does anyone ever really consider what it takes to produce that name tag they are wearing?

When considering a name tag the first thing that usually comes to mind is typically the name that appears on it. However, there is so much more to consider when looking at name tags.

An excerpt from a Coller Industries employee:

Name Tag, Inc. opened my eyes to what really goes into producing a name tag. When wearing a name tag one never really thinks about all the work, the people involved or machines used to make it. When first looking at a name tag the color, the person’s name and title, and the logo are what really stand out. Not much else is really considered.

As part of customer service, my view has definitely changed on what goes into making a name tag and the process behind the scenes. A lot goes into setting up orders, sending out proofs and working with design worksheets. There are so many colors and materials and different ways to put a name tag together. This may sound weird, but I feel like I help make name tag dreams come true.

Orders start with an internet order or a phone call. Once the specifics are laid out by the customer, the design team goes to work. Sometimes a customer has an image from the online design tool which provides a more visual picture of the “dream,” and sometimes only simple instructions like size, color and logo placement are included as instructions. Whatever the case, all customers end up with a PDF proof showing them what the name tags will look like.

consider using classy name tag frames - small, medium and large

consider adding an epoxy dome to name tags both plastic and metal

Once a proof is seen, all the extras and smaller details begin to take shape. Many customers have questions at this point, such as the tag size, the option of an epoxy dome, or adding a name tag frame. All these options come highly recommended, and while they do add a minor cost to the name tag purchase, the end results are worth it.

Once the proof has been approved by the customer, the order is sent to a quality checker to make sure that all the order information is correct and consistent. Then, when the order passes this check, the production team takes over. There are various machines that make different name tags. Laser engravers are used on both plastic and metal materials to cut and engrave names, titles and logos. There is also a full color print machine that prints in vibrant colors. Each name tag is carefully completed according to the specifications that were check and rechecked in customer service.

Part of production is assembly of the product. Fasteners, such as magnets, are affixed to the name tag. Before any name tag is shipped, two more quality control people review the order again. Once this is complete, the package is sealed and given to a trusty UPS driver who then gets them delivered directly to the customer.

Now that’s a lot to think about and consider when looking at a name tag! So, the next time you see a name tag, I hope that you can take a moment to reflect about all the hands and time (and care) that went into its production.