name plates - Influencing Identity

Why Logos Matter More Than You Think

What do you think of when you hear the word “logo?” When most people think about logos, they imagine cool designs that represent companies. They usually see them displayed front and center, on top of buildings or billboards. Products have logos branded on them. If products don’t have the logo, the packaging has the logo somewhere.

What is a logo? A logo is a symbol to identify your company that brings instant public recognition. They are graphic representations meant to connect with a brand, entity or endeavor so that an audience can recognize the connection effectively and consistently.

There are many types of logos because some cater to specific business types. Logos serve many purposes. We won’t get into every kind of logo there is or which one you should choose. Instead, here are explainations why logos are essential for your business and why you should include them on your name tags.

Reasons Why Your Logo Matters

They Catch Viewers’ Eyes First

Logos are the first thing viewers see about a company. You want your logo to be attractive enough to catch people’s eyes. It would draw people in because they are curious about the business behind the logo. You know a logo is excellent when it is memorable and recognizable. It would also be nice to describe your business solely with visual elements, but that’s not always needed.

Take Advantage of Being Unique

You can stand out when you have a unique logo. Have you ever gone inside a store just because they had an exciting logo? You don’t know anything about the company, but you gave it a try because it had a logo that piqued your interest. That’s the goal when you have a unique logo. It speaks for itself. It screams, “We’re a company that cares about how we are perceived, and you should come to see what we’re about.”

Stand Ahead of Competitors

What’s even better about standing out is standing out against the competition. For example, dentist clinics usually have something with the word dental in their name. So how can they stand out against each other? One could have a logo of a tooth with coordinating typography, so it’s more distinctive for them. Again, it makes them memorable and recognizable, so customers and passersby know they are distinctive despite the many other similar clinics worldwide. It will display that your business is one of a kind despite the many similar companies there may be. Standing out is a persuasive method that urges customers to rely only on your business.

Huge Element in Brand Identity

An excellent logo is vital for your company’s brand identity. You want a logo that matches your business’ values and purpose. Elements such as colors and typography are essential as you want them to match the rest of your brand’s identity. Your brand identity involves many aspects of your business, such as your website, social media accounts, blogs, products, services and more. Consistency between all platforms is key to your brand identity, so you want your logo to match the essence of everything in your business.

What You Shouldn’t Do with Your Logo

We’ve covered some of the more significant reasons why logos are important. Now let’s get into some of the mistakes you should avoid with your business’ logo.

It Doesn’t Match with Your Business Brand

A good logo should represent your company’s branding, whereas a lousy logo doesn’t correlate with a company’s values and purpose. You want it to match your company’s message. Your logo needs a change if it doesn’t show those things. You want it to be a proper representation of your business.

Elements That Don’t Harmonize

You don’t have to be a graphic designer to know what looks good. Logos should be appealing to all kinds of people. There are several reasons a logo doesn’t look right. For starters, it seems too busy, the colors are too bright or don’t correlate well. The font doesn’t fit the company’s print, or there isn’t enough contrast between the fonts. An excellent tip to remember is that a good logo is acceptable when it looks appealing on a black and white background.

It’s Boring and Bland

The biggest thing that makes a logo not work is that it isn’t memorable. You can’t expect a business to succeed when it doesn’t have a decent logo. It should be able to start a conversation. It should stir up curiosity for people who haven’t heard of your business yet.

Final Thoughts

Your logo represents your business. You want to ensure it gets special attention and care because that’s one way your company is remembered. Implement a dependable logo your company can rely on.

Once you have a logo you are proud of, you can start using it on your products, clothing, buildings and, most importantly, name tags. When you have your logo on your employee’s name tag, it reminds your customers that they are a representative of your business. We have blogs delving more in detail about why you should include logos on your name tags and other products. Logo name tags are available in both plastic and metal.

Create a New You with a New Name Tag

It’s out with 2022, and in comes 2023. A new year has begun. Now is the perfect time for new year’s resolutions. We make resolutions to try to become better than last year. They are goals for ourselves and those around us. So, get started with steps to create a new you by revamping the office with new name tags, name plates and badge ribbons.

Name Tag, Inc. takes pride in creating high quality products such as name plates, name tags, ribbons, lanyards, signs and more. Creating products of the highest quality is what we always ensure. Our products go well in conferences, award ceremonies or just your day at work. We strive to keep our customers coming back for more.

Here’s how to create a new you with new and improved name tags and name plates.

You may have a name tag you have worn for years, so it’s time for an upgrade. Why consider a new name tag? First, name tags allow employees to display who they are and work for. Second, they break the ice when networking, so talking to others is even easier. Third, it gives customers a sense of security knowing they are working with professionals. Finally, it helps communicate that we are here for a reason: to help our customers with whatever they need.

Imagine wearing a name tag that you personalized yourself. Your new name tag could have the font and colors you choose to help you stand out. You can also wear a photo ID with a picture of you that you’re proud of.

PRO TIP: You can choose how you want to wear your name tag with our selection of fasteners.

We have reusable name tags to be reused for future use. In addition, we have display racks to display a conference’s worth of name tags in a neat and organized fashion. Display racks are essential for conference meetings so that everyone can find their name tag quickly and easily.

If your business has a logo, you can put it on one of our custom products. We will work with you to make sure you are happy with your order. Our experienced design department will devise concepts you can give input on and complete with total customer satisfaction.

It’s typical for employees to have their area of refuge, i.e., their desks. Employees decorate their desks to make their space more personalized and comfortable. The same applies to name plates. We have name plates for your desk that are fully customizable. We help liven up your old name tags and name plates for a personable look.

Name Plates are to Desks as Bows are to Gifts

Name plates can provide a person’s name, title and corporation. A personalized name plate shows that you are an industry professional who is proud of who you are. A name plate that includes job titles displays the employee’s purpose. A professional looking name plate would perfect the professional looking desk you’ve been needing. And, you won’t even have to wait for Christmas.

Like our name tags, our name plates come with several ways to customize them. They come in different materials, colors, fonts, font colors, logos and more. Name plates are neat because they can either sit on top of a desk or hang on a cubicle wall. We have several name plate holders, such as the classic holder. They come out with such high quality that just a glimpse is all you need to know that you are an industry professional.

Don’t forget the ribbons!

Badge ribbons are a favorite among our customers as they are versatile and attractive. Like everything else we sell, badge ribbons are available in several materials, colors and fonts. They can be customized to how you want them. We have stock badge ribbons representing various positions for a great deal. Custom text badge ribbons assist you in marketing a company, advertising, or decorating name tags.

Your everyday name tag may be dull and outdated, so liven things up by upgrading your boring name tag with a brand new one. Customize your new name tag into your style. After you create your custom name tag, you can personalize a name plate and badge ribbons to create a new you. They would be the perfect combo for a new you this new year. Order online on our site and stay up to date with our newsletter.

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How To Upgrade Your Identification

A company’s brand is what they are, what they want to be and what they aim to become. So make sure you add your logo to everything, starting with your name tags. Then, upgrade your identification by pairing products like name tags and name plates with matching logos. Move on with visitor badges, branded lanyards and even office signs! No matter your choice of identification, we have ways to make it even better.

Over the past 25+ years, you have learned to rely on our high-quality name tags. However, did you know that we offer things that will compliment your name tag purchase? But, no matter which product you start your order with, we guarantee to have something that will go great with any new identification.

We have put together a short list of products that go great together. From name tags to lanyards and even ribbons, let’s get your brand shinning everywhere!

Upgrade Name Tags with Name Plates

Your logo already looks excellent on name tags, so put it on a name plate that matches. It’s simple to upgrade your identification with multiple material colors and printing of your logo. You can literally choose the same material for both name tags and plates so that your office matches your employees. You can also play with complimentary colors to help your logo stand out even more. But, no matter how you decide to upgrade your identification, we have what you need.

PRO TIP: Not only can you brand your name tags, but adding signs helps with branding your office.

Upgrade Photo IDs with Lanyards

These two products go together so well that it just makes sense to get lanyards with photo ID badges. The ability to print any insert for a badge holder is great, and pairing them with lanyards is even greater. No matter your profession, matching lanyards and photo ID badges are the perfect way to keep everyone identified. Not only does the photo identification help increase your security measures, but upgrading with a lanyard ensures instant access to those badges.

Upgrade Badge Ribbons with Badge Holders

Even if you’re not planning an event, pairing badge holders with ribbons is a great way to upgrade your identification. Sometimes all you need to add to your brand is a brightly colored ribbon attached to your name tag.

Even though they are commonly used for title designations at conventions and conferences, badge ribbons are more versatile than you know. They are the perfect tool for advertising sales, promoting events and letting your clientele know about your business.
Add nearly any text and logos to Custom Imprinted Badge Ribbons that help you achieve your business goals. With these custom additions, you can meet all of your company branding and marketing resolutions. Your text can be slogans, logos and so much more!

Using Custom Ribbons to Upgrade Your Identification

Now that you have made your logo stand out on name tags, imagine what other custom ribbons can do for your brand. Use these branded ribbons for product packaging and even employee appreciation gifts. No matter you need, we have a ribbon to help.

Finding Quality with Your Name Tag Experts

Your business is more likely to succeed when you focus and commit to a high quality image and business model. The message to learn from this statement is that no matter the service or product, consistently providing and finding quality must be your primary business focus. And with that knowledge, you can make sure that your business maintains quality throughout your production and practices.

So, where do name tags fit into this? Your name tags reflect your brand’s value and trustworthiness. A name tag also helps create a connection between you and your customer by providing quick identification. As your name tag experts, we offer only the highest quality so that your brand will shine above the rest.

Constancy of purpose means that quality decisions are not situational. End of month quality is the same as the beginning of the month. It means that the long term benefit of the organization is not sacrificed to hit quarterly targets. It means having your eye on the competition, whether it is in your industry or coming from elsewhere, with plans to stay ahead.
W. Edwards Deming, author of Out of the Crisis

Metal Name Tag with UV Color Logo

One of our top priorities is to make you (and your employees) look good. Therefore, our UV color printing process allows for bright, vibrant logo colors on our plastic and metal name tags. So, if you have a logo that needs colors to match your branding, look no further.

Your logo will get the attention it deserves when printed on your metal (or plastic) tags using our latest UV color technology. And, with these brilliant color choices, every detail will outshine your competition.

Other Ways in Finding Quality

We know that name tags are often the easiest part of your branding strategies, especially with Coller Industries on your side. However, make sure you don’t overlook our other custom products. After all, there are many other ways to use them to commit to your high-quality game.

Plastic Classic Name Plate in Desk Holder

Stand out with a name plate that will have your coworkers and clients looking at you with respect while ensuring that your name will be one of the first things seen when they walk into your cubicle or office. With detailed engraving and multiple colors to choose from, you can up your professional game with custom name plates.

Choose from only text or add a single colored version of your logo to each plate. One of the best things about our name plates is that you don’t have to design them. Instead, you have the option to choose from pre-designed selections. This is one more way we make things easier for our customers.

Once you have all of your professional name plates, make sure you choose a suitable way to display them. From desk holders to wall mounts, we have several options that only add to the quality of your new office name plates.

Graphic Badge Ribbon

Whether you need marketing materials or added designations for name tags, badge ribbons are your answer. Personalize each custom ribbon with simple graphics or logos as well as text. Choose colors, fonts and more that match your needs.

Using these bright, eye-catching ribbons around the office or at an event will draw attention to your professional standards. And, with high quality imprinting, we can help you show off logo details and professional titles.

Your Satisfaction is Our Guarantee

Here at Coller Industries Incorporated, we pride ourselves on our customer service expertise. We have a great team of customer service reps, and our team members from production, shipping and marketing are also here to help you in finding quality products. We do this while maintaining high accuracy with everything we do. Part of what makes us so great is our ability to keep our error rate so low.

Here’s a quick review of our current statistics:

We have maintained less than a 1% error rate since at least 2015!

In 2022:

We are just past our first quarter with over 9,035 orders!
From that total, only one error may have resulted in about 645 orders.
This makes our overall error rate 0.155% (still less than 1%)!

What that means for our customers…

Having a low error rate increases sales, and increased sales translate into happy customers. And with happy customers, Coller Industries remains in business to continue to serve everyone and their personal identification needs!

We will continue to put customers first by striving to give them what they want when they want it. We have learned from over 25 years in the industry how to make sure that every order is accurate and shipped to the correct place in a timely manner. And while there is always room for improvement, we remain committed to you and fulfilling your personal identification needs.

Customizing Spring and Summer Weddings

Roses and lace are traditional for bright spring and summer weddings, but the fun doesn’t end there. Personalized products are the perfect finishing touch for your happy day, and you can customize everything to go with your colors and theme.

So, you have a venue and your guest list and have started thinking about everything else you need for your special day. But, have you started thinking about decorations? We’re here to help when it comes to the personalized details for your wedding. Start with custom engraved signs with your marriage date. Then throw in some name tags to identify your wedding party. Finally, finish with other special touches using name plates and other customized items for your wedding day. And, don’t forget that personalized ribbons are just as important for your spring and summer weddings!

Engraved Name Plates for Best Wishes

Ribbon pink plastic name plate with white engraving to show wedding guests where to put gift cards and other presents.

Name plates are perfect for springtime weddings and simply need to be personalized to match the event. Create custom text informing guests where to stash their gifts for the couple. And, with all sorts of material colors, they are here to help your decorating as they can match everything you already have. Choose from an abundance of colors that will fit perfectly with any wedding. Then, add graphics and details, or add names for seating your wedding party.

Get your creativity flowing with these custom name plates, from food designations to decorating for a beautiful evening. Add a name plate to your buffet tables to designate different dishes. Or customize a fancy table number or seating arrangements. You can also display the bride and groom’s names at the reception hall entrance. Decorate with different name plates around the reception area of favorite quotes or sayings. Use your imagination and create something unique for the couple that will help the wedding be memorable.

PRO TIP: Custom plaques are unique to every spring and summer wedding when used at the guest book table and customized with wedding details.

Wedding Party Name Tags for Spring and Summer Weddings

Euro gold plastic name tags with black engraving showing mother and father of the bride names and titles for spring and summer weddings.

Place settings are more fun with custom name tags for each guest. So, help your guests find their seats at your spring wedding using name tags as place settings. From custom shapes to matching colors, let us help you with a seating chart that will amaze every guest. Once your guests find their seats, they can wear their name tags so that everyone can mingle with ease.

Everyone will be excited about this unique idea, from the mother of the bride to the flower girl. And, no one will feel left out or awkward because they don’t know who everyone is! Match the material and color to your wedding theme, and even get creative with titles.

Custom Engraved Signs for Everything Else

Plastic custom sign in claret with white engraving and a ring bearer for a spring and summer wedding decoration idea.

Stray from tradition and use a personalized sign to announce the coming of the bride. Match the plastic material colors to your wedding theme, and create a message that will inspire your guests and captivate your wedding party. Have the ring bearer or flower girl carry this cute little sign with them so the groom can see this special message.

Custom signs are also a great way to designate guest books, names and dates, directions and so much more! Express your creativity with your text and graphics on these fantastic wedding signs. Share the love and feature the bride and groom’s names with their special date. Or, add a favorite quote or saying (or a unique hashtag) for a little extra wedding flair that adds to the day’s theme.

Planning a wedding takes time and a lot of patience.

With a wedding venue tucked into place and seating charts ready to go, all you’re missing for your fantastic fall wedding is customized products. So now is the time to work on all of your decorations and more minor event details. From ribbon rolls to custom signs, we have everything you need to make your fall wedding the dream you want.

But, no matter how simple or lavish your wedding is, personalized products guarantee to make any wedding unforgettable. Whatever you choose to use, from name tags to signs, make the most of them with personalization meant just for your special day.

P.S. Name tags and signs are as traditional as they come, but don’t forget those wedding ribbons! So, make this the wedding all of your guests remember by using unique wedding ribbon ideas.

Need wedding ideas for a different season? Start here: Autumn Wedding Fever!