Branding is one of the most important parts of any business. And, it doesn’t matter if that business is large or small. Building a strong brand helps a company or organization be financially secure. Product marketing is really where this process all begins.
A company’s brand is what they are, what they want to be, and what they aim to become. It can be a promise of quality, trust or service.
A brand is what makes a company or organization truly unique. Branding should make any business stand out from its competitors. It lets the consumer know what to expect from that company.
To be successful in marketing a company’s brand, a strong branding or marketing strategy must be present. To determine the brand of a business, a target market and the product or service needs to be identified.
By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool for company branding.
A few things to consider when working with a brand:
Brand Identity: This is the customer’s knowledge of and ability to recognize the brand.
Brand Meaning: This is the character of the brand beyond the image. And, it includes product or business features, reliability, value and experience.
Consumer Relationship: This is the attitude of the customer toward the brand.
Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating. This encourages product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should possess the above characteristics.
Many of our name tags and other personalized products can have a logo added. Name tags can be laser engraved or printed with a logo and company name as well as a person’s name. Reusable name badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.
A company brand serves as a promise to the customer.
Remember that the brand will be used in a marketing strategy and requires extensive research. This applies no matter if the business offers a service or product. Consumers must understand a brand to increase the effectiveness and value for the company.
Standing out at your event is a must for any company! Let us help you to create that one of a kind look made just for you. Here is a small selection of options for your next event.
These name tags are a perfect solution for any event! Networking is easy when everyone has a professional name tag, and the low cost won’t destroy your event budget. Instead of spending your time printing inserts and stuffing vinyl name badge holders, let us print your attendees’ names on custom laminated badges.
Lanyards are popular for their ability to keep essential items like a name badge or pen close at hand. Most often they have a name badge holder attached, and sometimes the badge holder displays the entire agenda for a meeting or conference.
Lanyards are available in a wide variety of styles, sizes, materials and colors. Customize them with your logo, text or slogans. Lanyards can serve as an efficient and inexpensive source of advertising when worn or given away at events.
Badge holders are an event staple as they are frequently used for conferences, conventions, trade shows, meetings, schools and visitor passes. Not only are they a good choice for these events, but they are also a fantastic option for reusable needs.
Use these reusable tools for an agenda holder. Print out the schedule of classes or a map of your event for attendees to keep near them for easy access and reference. You might also include a dry erase marker for each person as a way of keeping notes that can be easily wiped off when not needed anymore.
Attach these simple ribbons using the adhesive strip to name badges and name tags to show who is who at a corporate event. Use titles such as president, secretary, staff and so much more. Also use these as achievement ribbons by using titles like sponsor, alumni, delegate or pretty much anything else. Badge ribbons are a great tool to use at events like corporate meetings or conventions.
Corporate gifting is one of the best ways to grow and maintain your business.
There are many reasons for corporate gifting that range from thanking consumers for their business to recognizing employees for outstanding work. But, the primary reason seems always to be the same. It is to sustain relationships and deepen the personal connection between the giver and the recipient.
Most companies agree that this fundamental reason is an opportunity to share your holiday cheer, connect with your clients and strengthen employee ties. Recruiting, retention and development are three other great reasons to give a corporate gift.
But here are the best three reasons to give a corporate gift!
Giving
The holidays are built on the premise of giving and volunteering in your community. No matter the reason for giving anything, you should only expect one thing back: a friendly smile, a “please” or “thank you,” or maybe even a hug. But no matter what you give, it is the thought that counts.
Wrapping
Some people just possess the talent to wrap gifts perfectly. Some don’t. But, no matter if you’re one of these wonderful people or not, everyone loves to get a wrapped present! Don’t sell your gifts short with bland packaging or by not even wrapping them. Choose bright, happy and seasonal gift wrap for your corporate gifting.
Name Tags
Last is the most important, right? Well, we sure think so! Name tags and other personal identification products are great ideas for corporate gifts. Whether it’s a new name badge for your employees or an executive desk wedge for your best customer, we’re sure to have the right gift for your needs!
Name tags can always use an upgrade each year and for each employee!
Give top quality name plates to your office team this year.
Why not be unique and give everyone in the office a fun, new lanyard!
Spend the time and money on the wrapping to reflect the value of your client and employee relationships. But remember, choosing the right gift for your associates is just as important as the packaging. Add your personal flair with custom ribbons today! Need a great idea for a gift to give? See “Personalized Ribbons Blog” for all our best ideas!
Getting a quality education is important to
Coller Industries. So are donations!
As your go-to specialist for personal identification needs, Coller Industries strives to make a difference in our community. Part of this is to donate our time, products and solutions to those in need. Recently we were contact by someone in great need of our assistance.
“Teachers spend a lot out of pocket and having this donation helps (our) eight kindergarten teachers out,” said Michelle Smithson, Kindergarten teacher at Overall Creek Elementary in Murfreesboro, Tennessee.
Coller Industries donated lanyards and badge holders to help these classrooms with their needs.
“We will be using these lanyards for the students to have their name and library and lunch numbers printed on a tag to be able to independently type in their numbers on the keypad. Even in Kindergarten we, as teachers, are not allowed to help them type this number in for them. Having the lanyards gives them the visual to be able to look and see their numbers. Also having a lanyard helps to easily put them on and for storage,” said Smithson.
Round Corded Lanyards
Cord badge lanyards have length of 36 inches with a J-hook fastener, ideal for badge holders and ID Badges. These simple and inexpensive lanyards come in over a half a dozen classic colors.
Light Weight Badge Holders
These badge holders are a common size (2.25 x 3.5 inches) for meetings, schools and visitor passes. This is an economical vinyl option. The 8 mil vinyl is sturdy enough for light use and provides a few fastener options.
Smithson also explained, “We are in the ‘kid business’ doing our best to instill a love for learning and inquiry through (our) STEAM curriculum.” The donation will help them to stand up to their school goals: to assure academic & personal success for each child.
When given to such a great cause, Coller Industries loves providing these donations. We stand by our customers and strive to help in our community. All of our donations are something that help us stand out from our competition. And the best part is working with wonderful people like this!
New products are an exciting time here in our office!
Whether it’s name tags, name plates or any other personal identification, here at Coller Industries we are always trying to keep up to date on our customer’s needs and possible want lists. Part of this process is to also keep up with the trends in the personalized identification business.
Conference Name Tags are a perfect solution for any meeting planner’s need for inexpensive name badges. Instead of spending time printing inserts and stuffing vinyl name badge holders, we print attendees names on custom laminated badges. An experienced designer will work with you to design a custom badge.
And, as always, we will maintain your layout and order information to make it easy to order name tags for your next meeting, seminar or conference.
Between conventions and conferences, the last thing you need to worry about is personal identification. While adhesive name badges are super easy to deal with, they can also be informal. And sometimes traditional name tags are just a bit too much, and possibly too expensive. While we have many choices to meet every need, this new product provides even further options.
Each conference tag is printed on a heavy card stock for durability and then sealed with lamination. This makes all the name tags have a professional, finished look. These name tags have three available sizes and the larger two have a choice or horizontal or vertical orientations.
Conference name tags come with several fastener choices. Much like other name tags, use magnetic fasteners, swivel bulldog clips or even pins. Try having a hole punched in the top of larger tags and hang them on lanyards.
With a low minimum order quantity at 10, Conference Name Tags are affordable and easy to order.
Small (1.25×3 inch) start at $2.75 for a minimum order.
Medium (2.25×3.5) start at $3.00 for a minimum order.
Large (3×4 inch) start at $3.50 for a minimum order.
And, as with most of our products, we offer quantity discounts on each size to make these name tags even more affordable for your events.
Add logos, graphics and text to each name tag. Remember that branding at conferences is important for any company or organization. When an event is well organized and branded, it essentially guarantees a good impression. Your event’s first impression is sure to leave a lasting impact on attendees. Whether your conference is big or small, the overall attendee experience needs to be good enough for them to want to come back the next time.
No matter your choice for conference, convention or event name tags, make sure to find something that truly meets your needs. Conference name tags are a perfect solution to meet any need and still provide professionalism.
