lanyards - Influencing Identity

Name Tags That Are Completely Custom

Custom may not always be the first word thought of when thinking of name tags.

When most people consider a name tag, or other personal identification, it is probably something boring with just a name and title. However, we are here to make sure that people understand that all name tags can be made to meet the wearer’s personality. We will meet any and all expectations for fully custom personal identification products.

An excerpt from a Coller Industries employee:

At our company we take great pride in being able to assist a wide variety of customers. The way that this is achieved is by letting our customers run the show. Here at Coller Industries, all of our products can be customized to fit your needs.

Of course, like with most things, there is a small catch. There are some limits to what our machines and materials can do. However, we have the friendliest staff around and any one of our customer service agents would be delighted to help you make the product of your dreams for your company or event. If you give us a call we can help direct you to the product that best suites your needs.

Have you been thinking recently that you could use a certain something to spice up an event or meeting? Why not some ribbons or lanyards? We have the capabilities to print logos, phrases, graphics and we can even color match if you provide a Pantone color. We can do traditional imprinted ribbons and lanyards with logos as well. The sky is the limit.

Even our staff takes full advantage of our ability to make custom products for friends and loved ones. We have had beautiful acrylic desk wedges made for significant others as gifts. Other employees regularly have name tags made around Christmas time as tags for gift giving. There are no ends to the possibilities.

Here at Coller Industries we are very good at matching our customer’s specifications. If you know what you want, or even if you don’t, we are here to help! Often as customer service representatives, we find that our clients simply don’t realize how incredible and customized all of our products are. If you have a basic idea in your head that is a great place to start. Our designers can mock up different options to give choices and our friendly customer service staff can provide pricing for all such options.

Give us a call today so we can make your custom visions a reality!

Conversations About A Lanyard

While most people know what a lanyard is, here is a quick guide to help you muddle through the wide world of lanyards.

What is a lanyard?
A lanyard is a piece of cord or ribbon that is formed into a loop and typically worn around the neck or belt exclusively to hold something, such as a name tag or name badge. Lanyards can also come as a chain or be retractable.

What are the different types of lanyards?
Lanyards come in a variety of fabric types and styles. Each fabric type has a unique look and most of the fabrics can be imprinted with text and/or logos so they can be personalized. Each lanyard also has different fastener choices to use with name badges.

Who uses lanyards?
As lanyards are an easy way to display a name badge or other personal identification, they are used every day by a variety of people. College students, teachers, employees in retail stores, some office workers and even government officials all wear lanyards to show ID or for security reasons.

Where are lanyards used, and when would I ever use one?
Lanyards are used everywhere! Schools, offices, businesses, stores and so many more places use lanyards frequently if not every day. Lanyards are also commonly used during conferences and conventions. Most of the time you would use one when either working at one of these places or helping to promote an event. Custom lanyards printed with text and logos are a great way of getting brands out to the general public.

Why would I ever need a lanyard?
Because most lanyards can be customized using text and/or logos, lanyards are extremely versatile. The text can be a phrase, a date or the name of an event or business. You would typically need to wear a lanyard if you need to have ID or credentials available to show to others or for security proof that you can be in a building or other typically private place.

How do I choose a lanyard to purchase?
No matter your need, we have a lanyard to meet it. Choose from our large variety of lanyards be selecting the type and features you want. Most choices can be customized with text and/or logos to promote your event, meeting or brand.

Where are Custom Lanyards Frequently Used?

Custom lanyards are everywhere, and they have so many uses.

From the simple and traditional of displaying a name badge to the more creative portable shower caddie, lanyards are definitely universal. So, where are custom lanyards most traditionally used?

Businesses and Organizations

Commonly used for displaying badge holders, name tags and other personal identification, lanyards are utilized in everyday situations around the workplace. Custom lanyards can be printed with a slogan, motto or company logo to promote brand recognition and identify not only the wearer, but the company as well. Often, these lanyards are a requirement for access into a building or meeting and can be used this way as advertising.

Conventions and Conferences

Trade shows and conventions are a great marketing terrain for customized lanyards and trade show organizers. They can be helpful in using and displaying schedules, passes and other event credentials. Lanyards can be used to secure items that are important and that the user does not want to lose. Handing out lanyards to newly arriving guests is also a great way to show them your appreciation. Custom lanyards with logos for conferences make the event unforgettable.

Schools

Students and teachers all use lanyards on a daily basis and for a variety of purposes. Custom lanyards are perfect for showing school spirit; just add a name and logo and match the imprinting and lanyard colors to the school. Teachers often wear lanyards with photo identification badges for security reasons. And, students wear lanyards to keep keys and other items close at hand.

Parties, Receptions and Reunions

Custom lanyards are perfect during these family and friend events for keepsakes and to bring people together. Lanyards come in many color choices and will meet any need. Make them especially memorable by having the event or family name, year or location imprinted in a bright color. These keepsakes are sure to create their own memories.

Personal Branding vs. Corporate Branding

First things first, what is BRANDING?

Definition: BRAND – a particular product or a characteristic that serves to identify a specific product, a trade name or trademark, or a particular kind or variety.

Let’s break it down a bit farther to make it a little easier. The act of branding is the process involved in creating a unique name or image for a product, person or idea. This is done mostly through advertising and other similar means. It is also the action of building a convincing individual or unique presence in a consumer market that attracts and retains loyal customers.

Now that we’ve established what branding is let’s discuss the different aspects of what it is.

Personal branding is the process of an individual marketing, or advertising, themselves or their career as a unique image, or brand. It is in effect the ongoing practice of building up an image or uniqueness about themselves to others around them. A personal brand often involves the use of someone’s name on various marketing products.

Examples of personal branding:
Rachel Ray, Michael Jordan, Oprah, Scott Ginsberg, Tony Robbins

In the name tag world, a personal brand comes when you wear a name tag with your name (first and last) to identify yourself as an individual and to stand out in a crowd. By wearing personal identification products, e.g., name tag, name badge, etc., one makes themselves more visible to others and opens the door to better experiences at large events. Most often one can see this type of brand at large corporate meetings or conventions where the individual needs to be distinguished from others.

Corporate branding is the process of promoting the logo and brand name of a company or corporation for marketing and advertising purposes. Typically the range of a corporate brand is extensive and is often used as a way to express the company’s ideals and goals.

Examples of corporate branding:
Apple; The Hershey Company; NIKE, Inc.;
Warner Bros. Entertainment Inc.; M&M (Mars, Incorporated)

Corporate branding utilizes the same items as personal branding, such as lanyards and name tags, but they are used differently. Many companies choose to add their logo, or brand, to the name tags so that their employees are easily identifiable to the consumer. These items are then turned into a way of advertising their company rather than the individual. Many times this type of branding is seen at conferences where many companies that manufacture or sell the same ideas or items might mingle. Lanyards, name tags and often signs are used to distinguish each business attending the conference.

Whether personal or corporate, a brand is essential to anyone who is seeking to be differentiated from those around them. Corporations typically have a logo designed while individuals must promote their names as a logo.

Basic Lanyard Uses

While a lanyard is often required for identification, many don’t realize its effectiveness. The best thing about a lanyard is that it can have social and practical uses in everyday occasions and special events. From identification to advertising, use lanyards in multiple ways.

Lanyards are ideal for identification and safety.

Several versions of lanyards all customized for business use.

Typically, lanyards are worn in offices and conferences to provide identification. And, traditionally these work well as most lanyards are designed to compliment a name badge or name tag. If a company requires security cards or photo IDs, lanyards are a great and useful way to keep these items handy. So, as you come to a security checkpoint or somewhere else where you might need to show your ID, you won’t have to search for your card. Lanyards are a low cost option for identifying who belongs and who doesn’t. When employees are provided with custom lanyards with either a company logo or slogan, they are easily identified to provide better security.

Lanyards are also effective advertising.

Lanyards provide simplistic and efficient advertising. Usually worn around the neck, lanyards remain easily accessible. As such, they are a perfect advertising opportunity. In addition, providing employees with a custom lanyard with a business logo or slogan allows them to keep their name badge handy. Still, most of those who wear lanyards as part of their uniforms do not remove them after leaving work. This provides your company with extra and free walking advertising.

If you provide a lanyard during a convention or event, people may continually use them in their homes and life. Many people find it convenient to attach keys to lanyards for easy access and the lessened likelihood of losing them. Again, free advertising. So, the next time you think about advertising strategies, consider how effective custom lanyards are.