name tags - Influencing Identity

Brand Refresh (Tips and Tricks)

One of the easiest ways to feel better about yourself is a new haircut. Or buying a new outfit, shoes included. You start to feel differently about things by giving yourself a new look. You may recognize that this quick makeover has increased your positive outlook on life. And now that you have that mindset, you can accomplish extraordinary things.

Your business is no different. Sometimes marketing ideas fade, and sales dry out. Maybe it is as simple as your company logo being out of date. Enter the brand refresh. From redesigning a logo to giving your leadership a new structure, a refresh will often help get a business out of a rut. In order to have a successful brand refresh, your business must rethink its approach to product, story, culture and customer.

A successful brand revival does not happen in a single moment. There are no shortcuts. There is only a continuum of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to cultural relevance, consumer love, and business success.

Refreshing Your Business with New Identification

Adding a logo onto any name tag or name plate is an excellent way to maximize branding for your company. And, finding the perfect identification just got easier! Choose from either metal or plastic and customize it to match your work environment and brand. Logos can be engraved or printed depending on the style you choose.

A refresh can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring fresh recognition. A brand refresh maintains a visual connection to how the brand identity was seen before. But the “new suit” makeover is up-to-date, vibrant and designed for today’s audiences.

Brand Refresh with Name Tags

Show your professionalism and start fresh with a new name tag that suits you and your business.

We know that wearing name tags helps build a corporate identity. These professional tools also help customers interact better with their employees. Imagine what would happen if not only your employees wore name tags, but so did your customers! There would never be any question about who people were or what they needed.

Professional tools, such as name tags are essential in marketing and communication. They provide not only personal identity but corporate branding as well. Employees who wear name tags offer a sense of customer service and responsibility for that business. Name tags are often the hardest working element to a person’s uniform in meetings, conventions or any event.

Brand Refresh with Name Plates

Spruce up your office with new name plates for all of your employees!

While a name plate is common to see in a workplace, they are often needed for various reasons. Name plates serve multiple functions in different places, from employee identification to the labeling of doors and stairways. For example, a name plate typically displays someone’s name and title when found in an office building. And these plates either sit on a desk or hang on a wall just outside an office.

Adding a logo to a nameplate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistent branding throughout any office or building.

Is your business due for a brand refresh?

Things are constantly moving and if your business doesn’t move forward with them, you will fall behind. Branding from only a few years ago is already becoming outdated. If your company fails to adjust and refresh its branding, you can undermine customer trust and credibility in the marketplace. Customers expect your brand to keep pace with the changing times, so a brand refresh makes any business look sharp, in charge of their image and more professional. In short, it makes sure that your customers will take you seriously.

It’s important to help customers feel like reflection in your brand, and if your brand feels like isn’t forward moving, that bond may weaken. Just as customers grow and improve, so should your company. So, make sure your brand refresh and messaging reflect this. Your company will see financial benefits by updated branding that helps retain existing customers and attract new ones.

Although change for change’s sake is seldom a good reason for a brand refresh, it could be just what your business needs. Just make sure that the underlying reasons justify the refresh. Keep in mind your reasoning and strategies while working toward your new brand identity.

Employee Safety and Quality Name Tags

As an employer, it is in your best interest to think about employee safety and resolve your employees’ concerns about wearing name tags. When employees feel safe at work, they are happier, more loyal and more productive. They experience lower stress levels and take risks to come up with creative solutions. If you want your employees to do their best, then you need to help them feel safe wearing name tags.

What makes high-quality name tags a must for your business? A name tag helps to create a connection between you and your customer by providing identification of employees and other staff. This name tag also lets your customers know you are here to help and that your objective is to service their needs. There are several basic features to high-quality name tags that provide value to both your name tag and your brand’s identity. (Read More!)

Identification goes hand-in-hand with credibility. If you know someone’s name and the company they are representing, you are more likely to strike up a conversation. In turn, they are also more likely to respond positively to your inquisitions. Having employees quickly identifiable is key in all business interactions, and your company will be able to retain more and more customers.

Remember…

A person is more interested in their name than in all the other names on earth put together. Remember that name and call it easily, and you have paid a subtle and very effective compliment. But forget it or misspell it – and you have placed yourself at a sharp disadvantage…one of the simplest, most obvious and most important ways of gaining goodwill was by remembering names and making people feel important – yet how many of us do it?
How to Win Friends and Influence People – Dale Carnegie

How to Use Different Name Tags while Considering Employee Safety

The important thing when considering name tags is to make sure that your employees feel safe wearing them. Talk to everyone about workplace security and how name tags create a safe work environment. And remember, a name tag helps to create a connection between you and your customer by providing identification of employees and other staff.

A Quick Guide to Name Usage for Employee Safety

First Name Only

Retail
Food Services
Nonprofit/Association
Hospitality/Tourism

First and Last Names

Educational
Sales
Professional Services
Personal/Family

Adding a Logo and Title

Administrative
Business/Technology
Finance/Insurance
Healthcare

Adding All the Bling

Real Estate/Housing
Events/Event Planning
Advertising/Marketing
Clubs/Fraternities

A plastic name tag with someone's first name only helps everyone with employee safety.

Featuring someone's full name on a name tag can help them feel recognized and included.

Why Employees May Worry About Name Tags

Some employees do not like to wear name tags because they think it puts them at risk of identity theft. In this digital age, it is easy to find someone’s social media accounts and other information just from knowing their name and where they work. Scammers can also contact human resources and ask for an employee’s information. No matter how people may try to steal your employee’s identity, the consequences can be devastating. If someone steals your employee’s identity, they can end up in a serious financial crisis. Such damage can take months, if not years, to recover from.

Another reason employees may not want to wear name tags is because they are afraid of being harassed. Name tags allow customers, co-workers and vendors to ask for them by name. Some of your employees may have experienced workplace harassment in the form of customers coming to the store and asking for them specifically. If this is the case, your employees are more likely to object to wearing a name tag.

Contains excerpts from How to Help Employees Feel Safe Wearing Name Tags.

7 Features of High-Quality Name Tags

Your name tag reflects your brand’s value. The higher the quality, the more customers will trust you to meet their needs. Here is a quick reference to help you throughout the ordering process.

Holiday Personalization at Its Best

Oh what fun to celebrate the holidays again! And we’re bringing even more cheer this year with all new ways to use our products. With a plethora of ideas on two new pages, we guarantee your creative spark will shine this holiday season! Here are some of these ideas, and how to create the look.

Custom Shape Name Tags

Snowflake shaped name tag used as a holiday ornament that will hold a picture.

Find your holiday spirit with Custom Shape Name Tags this year. From stars to snowmen, we have a shape that will match your whimsy and style. Or, talk with us about creating your own custom shape to have around this season.

Give these fun shapes to your employees and volunteers and help them get into the holiday spirit as well. They are also great for parties and other seasonal events. Finding more inspiration and holiday shapes is just as easy as a quick click!

Customize each name tag with a plastic color that will match your picture. We can even engrave each ornament with a name to help with the personalization. Then, order it with a hole in the middle and create a truly one-of-a-kind ornament!

Once you have these in hand, measure your picture to the hole and secure it to the back of the name tag with double-sided tape. We finished off ours with a small piece of felt, but you can use any backing you want. These ornaments make a wonderful gift for family and friends. Add a picture of a grandchild to give to their grandparent. Or find a fun picture of your best friend so that they can hang you forever in their tree and heart.

Custom Holiday Signs and Name Plates

Using custom engraved products for decorating will help add to your uniqueness. Create items that match your personality and style. Choose from an abundance of colors for your custom signage and add nearly any graphic and text that will help accentuate your holiday whimsy. These signs are perfect for your home or the office.

Engraved green plastic sign with a festive holiday message.

Black Acrylic Desk Block (Text Only) with an engraved gold colored holiday message.

Acrylic Desk Blocks also make wonderful and thoughtful gifts for friends, family and colleagues. Either add someone’s name with an interesting font, or create a block with some style and a special quote or thought. Everyone who receives this gift will be amazed with your thoughtfulness and creativity.

Custom Badge Ribbons

Think outside of the box with Custom Badge Ribbons this season! Personalize each ribbon to reflect a message you want to share with family and friends. Go with festive ribbon colors and choose an imprint color to match. Instead of the traditional ring around your place settings this year, simply wrap a ribbon around the setting and attach then ends with double sided tape. Hint: this tape can come with your ribbons!

Other Holiday Ribbons

From ribbon rolls to custom top ribbons, we have every ribbon you will ever need to celebrate your holidays in style. Here’s a couple of quick ideas to get your creativity started.

Custom top ribbons and ribbon rolls all themed for celebrations and events for business and family use.

Wrap branded ribbon rolls around corporate gifts.
Use custom top ribbons as a way to remind customers of upcoming events.
Snip pieces of ribbon roll and use as table scatter at a party.
Speaking of parties, use custom top ribbons as a unique party invitation.
Ribbon rolls are so versatile you can use them in nearly all of your decorating!

Get more ribbon ideas here: https://www.personalized-ribbons.com/winter/

No matter your choice for custom products, we’re here to make sure that your holidays are merry and bright! And, if you can’t find something specific, either ask or give us a call.

Seasonal Employees: Figuring out the Holiday Rush

For many businesses, seasonal help is necessary to handle holiday demands. Not only are seasonal employees cost effective, but they also help your business remain flexible in adjusting the size of your workforce. During peak holiday times, these temporary employees are often necessary to have around to help keep full time operational coverage. Without these crucial employees, you couldn’t keep your business running the way your customers and clients are used to.

Adding seasonal and temporary employees to your staff has huge benefits for your company. It makes it easier for full time staff to enjoy the holidays while they maintain work/life balance, and you can keep your business steady. You will also have enough people to cover any increase in hours or demand for products and services.

So, have you already started the process of hiring your seasonal employees? If not, now is the time. Of course, you will need to make sure you train them thoroughly before your holiday rush hits! With that being said, as a business owner, you should also be concerned with how well your new help will be able to work with your customers.

Hiring Holiday and Seasonal Employees business tips

Here are several ways to get your seasonal employees geared up for the holiday rush.

Badge Ribbons for Seasonal Employees

One of the best ways to help both your new employees and your customers is with badge ribbons. Attach these custom tools to any name tag or badge holder to help each other understand the new position. In addition, add titles or instructions that will help your employees and customers.

From “I’m New” to “Employee of the Month,” every title will look great on these colorful ribbons. You can even customize them with logos and graphics to make them stand out. Give one to each of your seasonal employees to help your customers know who they are.

PRO TIP: Badge ribbons are also a great way to advertise for upcoming sales and promotions.

Lanyards for Seasonal Employees

In training lanyards for temporary or seasonal employees.

With custom text and maybe a logo, these lanyards are perfect for identifying your staff. They are especially useful when you are training new people to handle your holiday rush. Not only can you use the lanyard attachment to display a photo ID or badge holder, but you can customize them with any message you need to get across.

Lanyards are incredibly versatile due to their custom nature. Add text, logos, graphics and so much more to promote any business. The text can be a phrase, a date or your business’ name. In addition, wearing a lanyard makes ID or credentials more accessible to show to others or for security proof that you can be in a building or any other typically private place.

No matter the role, everyone can use this practical tool. From adding your branding (think company logo) to providing security, lanyards are the perfect answer for all of your business needs. Lanyards provide quick identification and can also hold essential things (like pens, ID badges, etc.). It doesn’t matter what your industry is, we guarantee to have a lanyard to fit your needs. Yes, even your business can use lanyards!

Reusable Name Badges

Gold Speedy Badges are the perfect reusable name tag for seasonal employees.

Name tags are a must in this world, especially for new seasonal employees! The best part about using a reusable name badge is that you can outfit your entire crew for an affordable price and still have the option of reusing each badge multiple times. And, with printable inserts, quickly change tags, such as Speedy Badges, whenever you need new ones.

For a temporary option, reuse these badges with the easy-to-use printable inserts or added labels. You can design your badges to meet any need and then change them with ease when the time comes for a new look or new employees. They are also ideal for temporary and seasonal employees.

Creating a Culture of Respect in the Workplace

Whether your business is a restaurant or retail store or even an office, there needs to be an established culture of respect. So, what does respect mean to your business culture (regardless of the type of business you run)?

What is culture? It is the customs, arts, social institutions and achievements of a particular nation, people or other social groups. And, what is respect? It is a feeling of deep admiration for someone or something elicited by their abilities, qualities or achievements. Now that we have those, let’s put them together.

What is a culture of respect, especially when it comes to your business? A culture of respect is when your business or organization feels admiration for the achievements of someone such as an employee, a volunteer or any member of your team.

“When people respect you as a person, they admire you. When they respect you as a friend, they love you. When they respect you as a leader, they follow you.”
― John C. Maxwell, The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You

Creating a culture of respect for your business well keep customers coming back.

Creating Respect

Without respect, businesses wouldn’t get anywhere. There are many examples in the world where people go to companies and have a terrible experience because they didn’t get the quality of service they wanted. This happens in restaurants because servers are having a bad day and don’t give the attention that a customer should deserve. It can occur as a customer service rep in a retail establishment for the same reason.

Name Tags and a Culture of Respect

So, how does a culture of respect pertain to name tags? How do name tags help you respect someone who does well at their job? Is it because you know their name, or is it because the idea of a uniform has influenced us?

No matter your view on name tags, certain informational aspects answer these questions. We’ve all been influenced by the idea of a uniform; it keeps us connected with employees of a business. Part of this uniform can sometimes be a name tag. Name tags help keep both the customer and the employee respectful toward each other. Let’s take one element at a time.

First, the logo or company name.

People associate the company logo and employees with the organization when employees wear logo name tags at conventions and trade shows. Another benefit to having a logo is that employees tend to keep their name tags on when they go on their lunch break or commute to and from work. By doing so, they advertise the company to the public and make the brand more memorable.

Second, the person’s name.

We all want to be recognized as individuals, and wearing a name tag helps with that goal. Whether the tag is for a business venture or a personal one, your name should be the thing that catches someone’s eye. And, by having your name visible to others, especially those who might not know you, you become more approachable, and in turn, more trustworthy.

People who respect each other help each other. They support each other as employees and as people. Not only does this mean that employees will have richer, more positive relationships at work but also when there is a culture of support, employees won’t be afraid to ask for help. This ultimately makes everyone more comfortable and effective in his or her job.

Third, the person’s title.

This title can vary from anything such as cashier to customer service agent and even store manager. Even designer and marketing or sales titles help customers, clientele and other employees understand the type of service and answers they can get from specific people. These answers then become how these individuals can measure the respect they will receive from the business.

Respect in the Workplace

Creating this culture takes many steps, one of which is paying attention to the ladder of succession. Respect comes from the way employers treat employees. Customers can pick up on if a boss does not treat his employees with respect. If a boss doesn’t respect the employee, then that employee will not treat the customers with respect. Then, in the long run, the customers will not respect the business.

One of the biggest problems that businesses face is keeping the culture of respect open to customers. As a business, you should have a level of respect for each customer to respect your business. Other things that will help a company earn the respect of their customers and employees is having proper signage around the office or store. This can include any needed name plates and identification for everyone who works for the business, even if they are volunteers.

Respect is the glue for strong, lasting relationships. It’s an ingredient to grow self-worth and confidence in your employees. Confident employees, in turn, are pro-active and innovative, actively participating in growing the company, and therefore, also your profits. Respect is what empowers people and breed a culture of continuous improvement. And the culture of continuous improvement, promises longevity and success, something that every company aspires to.

So, how does your company define culture of respect?

Remember that this respect goes both ways. If anyone is missing respect, then the rest of them will eventually be missing this respect. Developing and maintaining a culture of respect doesn’t have to be tricky. It is merely recognizing that customers deserve respect and that you deserve respect as a business owner.

No matter what, always remember that to earn respect, you must return it. And don’t forget the name tag! Remember that they give off an air of respect by simply making them part of a uniform for your company.