name tags - Influencing Identity

Donations and Charity Work for Your Business

Whether your efforts are to encourage employees to be active in your community or your business wants to reach out to those in need, donations and charity work are a fantastic way to show you care. In every community, there are people in need. And, in these communities, businesses like yours can make a difference. Here are some reasons why YOU should be that difference.

Creating Community Understanding

Understanding the community concept teaches that you must do things to keep it healthy no matter the setting. These insights are supported and managed by people feeling that they belong somewhere. And this comes with accepting each other and the diversity of those around you. This community understanding makes us responsible for those around us. In turn, this community responsibility not only aids those in need, but it assists everyone influenced by any actions in that community.
Donations and charity work are only a couple of ways that make us more responsible in our community. And, building trust in our community is not only a requirement but also the best way to maintain any community. This is why we, as a company, are always looking to help out in our neighborhood and surrounding areas. By reaching into our community and participating in networking opportunities for organizations, we can see how much our brand resonates with others. We also find how our brand reflects in our community.

Here are a couple of examples of our recent donations!

Cranedale Designs

We sent two types of plastic, engraved name tags. One was a small name tag with either a first and last name or a company name. The other type were circle custom shapes with the amount donors had given to the project. Each name tag type was needed in four colors.

Carol King, Owner of Cranedale Designs, said, “The donor board name tags represent everyone who designed, supplied building material and helped to build the tiny houses in a settlement in my town. My son is on the board of the tiny house community. He had a fundraiser, and one of the people who work for the tiny house community said they needed a donor board to honor those who took the time to make the little community possible. I am an artist, and I said I would love to do that as a contribution to the community.”

“The inspiration, of course, was that it was a tiny house community,” King explained of the exhibit. I thought it would be fun if each donor had their own little tiny house. I struggled to find a way to put the names on the little houses. There are 208 names, and stamping them into the clay seemed like a huge amount of work. It was already a lot of work to make each little house. I (decided I) needed four distinctive colors to represent the levels of donation. (Coller Industries) had the best looking variations in color.”

Big Dog Ranch Rescue

This remarkable pet rescue also received a donation of plastic, engraved name tags. They went all out with upgrades like rounded corners and beveled edges, as well as the deluxe magnets (our most popular fastener)! These tags are worn by adopters, visitors, donors and other staff members so that they are quickly identified, and the tags create a welcoming environment.

Christopher Kraus, Chief Executive Officer of Big Dog Ranch Rescue, said, “Our organization’s mission is to save 5,000 dogs every year, to heal and place them with loving families, and to educate people about the proper care for dogs and the importance of spaying and neutering. We will end dog homelessness through education, sterilization and legislation.”

“Big Dog Ranch Rescue has now rescued more than 37,000 dogs and united countless families with their new forever friends. We also believe in giving back to our community through education and support. From a new Veteran Service Dog Program to visits to nursing homes, from teaching the importance of spay neutering to the next generation to helping seniors care for their pets when they are unable, Big Dog Ranch Rescue is here for our neighbors. Dog rescue is a 24/7 calling. We won’t rest until every dog has a loving family, and we end dog homelessness forever.”

Better Your Brand with Donations and Charity Work

Building a brand is something every business regularly focuses on. From excellent customer service to high-quality products, brand reputation is everything you do to retain customers. This reputation directly impacts your customer’s behavior toward your company. Making sure that you better your brand will help you stay in business. By producing high-quality interactions with clients and customers, you are building your brand reputation.
Donations and charity work are a great way to show your customers how much you care about their needs. Giving something away is about adding value to your community, no matter if it is time or money. The joy we get from giving our products to those in need helps us to better our brand by investing in our community. By building this reputation, we continue to help those around us and better our brand.

The Power of Names and Why They are Important

Why is it so important to use people’s names? According to Dale Carnegie, a person’s name is to that person the sweetest and most important sound in any language. The sound of someone using your name typically cuts through all other noise that might be going on around you. Since birth, you have been conditioned to respond to the sound of your name. Think about it this way: how would you feel if your mother referred to you by another person’s name? That is why the power of names is so important!

A person is more interested in their name than in all the other names on earth. So remember a person’s name and call it easily, and you have paid a subtle and very effective compliment. But forget it or misspell it – and you have placed yourself at a sharp disadvantage…one of the simplest, most obvious and most important ways of gaining goodwill is by remembering names and making people feel important – yet how many of us do it?

–How to Win Friends and Influence People, Dale Carnegie

It is important to use a person’s name when interacting with them. It is, after all, their most significant connection to their identity. When you address someone using their name, you acknowledge their importance, which is the easiest way to get their attention. But only some of us are great with names, so what happens if we are with someone and need help remembering their name?

Enter name tags!

Name tags can do more than just provide your name to those you meet, they can potentially change your life. Adapted from Scott Ginsberg, here are just a few ways name tags will improve your life.

“A name tag isn’t just a sticker; it’s a statement. It’s about friendliness, identity, culture and human nature.”

A Name Tag is a Permission Slip
“Wearing a name tag is an invitation to friendliness. It’s a way to open up to others and overcome personal walls. Their primary function is to personalize and humanize each person. Inviting encounters is what they do. And you permit this change to happen every time you put on your name tag.”

A Name Tag is an Engagement Tool
“The hardest part about conversations is getting the ball rolling. That’s why name tags are so great. They are the basic building block of conversation. The sooner you know people’s names, the sooner you feel comfortable around them.”

A Name Tag is a Service
“Sure, you feel dumb when wearing a name tag. It’s uncomfortable. But think about how many people whose lives you just made easier. Like the guy who’s been working down the hall from you for six years but didn’t know how to spell your name until now. (Or) the shy person across the room who didn’t have the courage to walk up and say hello. (How about) the new yoga teacher who had thirty new students, yet only 29 new names to memorize. Whew! How are you practicing mini-sacrifices each day to make other people’s lives (even a LITTLE) easier? What comfort are you willing to forego?”

From our blog, Change Your Life With a Name Tag

Names are essential to new relationships, as a person’s name connects to their identity and individuality. Therefore, using someone’s name and remembering it shows a greater connection to who that person is.

The Power of Names (and how to help others remember yours)!

Whenever you put on a name tag, you become the face of your business or cause, whatever that is. It can quickly help the people around you match your face with your name. We have all heard that “a picture is worth a thousand words.” So, tell that story simply and quickly with your smile and a name tag.

Build relationships by wearing a name tag, and you help others remember your name. As Mr. Ginsberg has said, your name tag becomes an invitation and permission slip for others to converse with you. They encourage engagement by inviting others to speak with you to share their stories, and you will gain additional opportunities to share yours. So, whether it’s a quality name tag or a simple sticker, keeping your name visible will help start conversations and build relationships!

Start sharing the truth about name tags at your next business meeting,
conference or networking event!

Get Your Name Tags Now!

example of reusable badges — Reusable Badges

Business Success and Taking Small Steps

Whether you are a business or an individual, success comes one small step at a time. Each small step you take leads you toward something bigger. And, the more ambitious you are, the bigger that end prize is. One small step you can take for business success is committing to using name tags and other identification tools.

Here are several products that will work together and help you find business success. But, no matter what, always remember that success comes one small step at a time.

1) Name Tags and Matching Name Plates

Matching name plates and name tags from Coller Industries will help your company find business success.

We start with the most obvious name tag tools: a name tag and a name plate. These two are often interchangeable, but they go together as well. A great example of this is when a salesperson wears a name tag while away from the office. Once they are back in the office, all visitors will recognize their name plate logo and name.

Using these identification tools on business or corporate levels will help you find business success, one step at a time. You can continue to move closer every day to your goals when others know who you are and what your business does. Name tags are the perfect tools to get your name out there.

2) Badge Holders & Badge Ribbons

Badge holders and ribbons from Coller Industries will help your company find business success.

Using these identification tools for conferences or conventions will also help with brand recognition. Your business success depends on people being able to recognize it when they see it. So, give them help with using your logo everywhere you can put it.

Conventions and conferences (even online) can help you get your name out there. Always remember to wear identification when attending these events. Badge holders make wearing identification easy as you can change what you are wearing. Print a new insert for every event and add things that are relatable to your experience. Then add ribbons to each badge to help distinguish yourself from possible competition.

3) Rosette Ribbons & Award Plaques

Rosette Ribbons and Award Plaques from Coller Industries will help your company find business success.

Let your colleagues and customers know how much they are valued. Rewarding progress is part of finding success in business. Not only do you need to create positive habits, but you also need to make time for recognizing a job well done. Tracking employee progress helps you to review how your company is doing as a whole.

From award plaques to rosette ribbons, you can customize gifts and rewards to those deserving of recognition. These identification tools are also great for displaying business awards and other achievements. Celebrate every success you have, even the small ones!

Increasing Visibility adds to Business Success

“A journey of a thousand miles begins with a single step.” – Chinese Proverb

By creating positive habits, you build into your business success. One of these habits is starting to use name tags. Add a logo to a tag color of your choice to help your brand visibility. By doing this, you are making it so that your employees and customers will always see your logo. This increases your visibility and lets customers (and employees) know that your business matters.

Learn other ways to make your business grow: 3 Ways to Find Business Success with Ribbons

New Year, New You (and New Name Tags)

Exciting things are happening in the world of name tags. We anticipate new products and many updated ways to use our products this year. We think that the best part of starting a new year is updating your company with new name tags!

New name tags are sure to be the best purchase you will make this year. And we’re sure your employees, volunteers and other staff will thank you. So, spice up your look with brand new identification!

Are you in need of new name tags?

Whether your name tags are just a couple of years old or are in desperate need of an upgrade, we have just what you are looking for. Our high-quality products are perfect for every identification need. Choose from engraved names and logos to bright, colorful printing (UV and full color).

Finding the Right Type of Logos

With several options available, your logo will never look better! Choose from simple engraving to our full color options. No matter what your logo looks like, it will look amazing on a metal or plastic name tag. Even if your logo has multiple colors (or white), we have a solution for you.

What makes a good name tag logo?

Frequently, a logo designed for use on the internet or printed media doesn’t come off as well when you try to fit it onto your name tag. Assuming you made the decision to have a logo on your name tags, here are a few things to consider.

Keep the size of the tag in mind. In most cases, the logo will be much smaller, and little details won’t be as visible anymore.
Remember that you may have to be flexible on the colors associated with your logo.
When adding names and logos, remember that the smaller your logo, the larger it’s presence can be.
Try to limit the amount of detail in your logo. Smaller details are not visible from a distance or on a smaller name tag. You only need enough detail to make the logo recognizable.
Even if your logo is mostly used for the internet or printed media, you should plan and have a single color version created. This is primarily used for our engraved tags.
Finally, consider a custom shaped tag. Your name tag might cut into a shape that follows your logo. Then you can add names and titles.

New name tags and name plates for every business

Match your name plates to your name tags for extra branding!

Just like our name tags, we have several options for your name plate needs. We even have a reusable option for short term or temporary positions. Choose from engraving or printing for names, titles and logos. Or, add directions and other useful signage to your business.

But no matter what you need, remember you can get it all in one place: Coller Industries. We are your one-stop-shop for everything identification related!

Small Business Identification

So you just started your business, and you need some help with your name tags and other small business identification needs? Well, look no further as you have reached the Name Tag Experts! We know just what your identification needs should look like. From adding a logo to designing and layout, we’ve got you covered.

First, you need to understand that it’s all about your business. Think about why you started the company (i.e., what your product or service offers your customers). Now that you have that in mind, you can begin to think about which identification products you need to order. From name tags to ribbons, we have everything you will need.

A Five Step Guide to the Perfect Name Tags

Engraved, gold plastic name tag with a company, name and title for small business identification.

Let’s start with name tags! A name tag is a powerful tool that, when designed correctly, makes your business memorable. If you want customers to remember you and connect with your company’s representatives, let us help you learn how to design the perfect name tags for your business.

1. Decide what you want to accomplish with your name tags. This goal will determine what you put on them.

2. Figure out which tag size you need. Choose a size that matches your logo and the information you need to add to it.

3. Design your layout. Allow enough space around your text and logo so the viewer can distinguish each piece of information.

4. Choose a font for your text. The font gives your name tag a certain vibe, so make sure it matches how your business helps your customers.

5. Select the color combination for your name tags. While your name tag colors should match your brand identity, remember that your text still needs to be readable.

If you need any additional help trying to figure out which product is best for your small business identification, use our name tag selection guide to help.

Name Tag Selection Guide

Make sure your name tags provide all of the necessary information. Most importantly, for a name tag to do the job required, the name must be easy to read from a comfortable distance. Other valuable information to include can be a title; this can help open communication at networking events and between your employee and the customer. (Learn more at https://www.nametag.com/selection-guides/name-tags/.)

Making Small Business Identification Work for You

Now that you have selected the perfect name tag, think about what other needs your company has. All small business identification should retain your original business message: how does your product/service best serve your customer. So, when you are ordering name plates, ribbons and even award plaques, remember that consistency is a must.

Matching engraved name plate and name tag for small business identification.

From colors to logos, consistency matters.

Using name tags, name badges and other personal identification items will establish your brand. Your brand is how you define yourself and your business. By defining this as you get started, you help establish your company as an industry leader. Finding the right consistency with logos, colors and fonts helps to solidify your message.

Make sure to use the same colors for all of your logo work. Find a way to keep your logo and text the same on all name tags and name plates. If your office uses signage, make sure to include the proper colors and consistency. A company who ensures that their brand is well developed will retain connections with their clients and customers.

Ribbons, Lanyards and Other Identification Products

Make sure that everything you use for your business matches your message. From ribbons and lanyards to all of your name tags, use your logo and business colors for the best recognition. Some companies eventually rebrand or change their colors. If you end up doing this, remember to update your name tags and ribbons to match. Your customers will thank you as they continue to do business with you.

Do you need more identification tips? We provide many tips and strategies in our blogs, and you can always ask for help whenever you need it. So, leave a message, and we’ll get you the learning materials you need.