uv color logo - Influencing Identity

Finding Quality with Your Name Tag Experts

Your business is more likely to succeed when you focus and commit to a high quality image and business model. The message to learn from this statement is that no matter the service or product, consistently providing and finding quality must be your primary business focus. And with that knowledge, you can make sure that your business maintains quality throughout your production and practices.

So, where do name tags fit into this? Your name tags reflect your brand’s value and trustworthiness. A name tag also helps create a connection between you and your customer by providing quick identification. As your name tag experts, we offer only the highest quality so that your brand will shine above the rest.

Constancy of purpose means that quality decisions are not situational. End of month quality is the same as the beginning of the month. It means that the long term benefit of the organization is not sacrificed to hit quarterly targets. It means having your eye on the competition, whether it is in your industry or coming from elsewhere, with plans to stay ahead.
W. Edwards Deming, author of Out of the Crisis

Metal Name Tag with UV Color Logo

One of our top priorities is to make you (and your employees) look good. Therefore, our UV color printing process allows for bright, vibrant logo colors on our plastic and metal name tags. So, if you have a logo that needs colors to match your branding, look no further.

Your logo will get the attention it deserves when printed on your metal (or plastic) tags using our latest UV color technology. And, with these brilliant color choices, every detail will outshine your competition.

Other Ways in Finding Quality

We know that name tags are often the easiest part of your branding strategies, especially with Coller Industries on your side. However, make sure you don’t overlook our other custom products. After all, there are many other ways to use them to commit to your high-quality game.

Plastic Classic Name Plate in Desk Holder

Stand out with a name plate that will have your coworkers and clients looking at you with respect while ensuring that your name will be one of the first things seen when they walk into your cubicle or office. With detailed engraving and multiple colors to choose from, you can up your professional game with custom name plates.

Choose from only text or add a single colored version of your logo to each plate. One of the best things about our name plates is that you don’t have to design them. Instead, you have the option to choose from pre-designed selections. This is one more way we make things easier for our customers.

Once you have all of your professional name plates, make sure you choose a suitable way to display them. From desk holders to wall mounts, we have several options that only add to the quality of your new office name plates.

Graphic Badge Ribbon

Whether you need marketing materials or added designations for name tags, badge ribbons are your answer. Personalize each custom ribbon with simple graphics or logos as well as text. Choose colors, fonts and more that match your needs.

Using these bright, eye-catching ribbons around the office or at an event will draw attention to your professional standards. And, with high quality imprinting, we can help you show off logo details and professional titles.

Your Satisfaction is Our Guarantee

Here at Coller Industries Incorporated, we pride ourselves on our customer service expertise. We have a great team of customer service reps, and our team members from production, shipping and marketing are also here to help you in finding quality products. We do this while maintaining high accuracy with everything we do. Part of what makes us so great is our ability to keep our error rate so low.

Here’s a quick review of our current statistics:

We have maintained less than a 1% error rate since at least 2015!

In 2022:

We are just past our first quarter with over 9,035 orders!
From that total, only one error may have resulted in about 645 orders.
This makes our overall error rate 0.155% (still less than 1%)!

What that means for our customers…

Having a low error rate increases sales, and increased sales translate into happy customers. And with happy customers, Coller Industries remains in business to continue to serve everyone and their personal identification needs!

We will continue to put customers first by striving to give them what they want when they want it. We have learned from over 25 years in the industry how to make sure that every order is accurate and shipped to the correct place in a timely manner. And while there is always room for improvement, we remain committed to you and fulfilling your personal identification needs.

Small Business Holiday Identification

Every time you pick up a coffee at your local café, grab lunch at the mom-and-pop shop or buy a new bag from a local store, you’re making an impact in your community. In fact, for every dollar spent at a small business in the US, approximately 67 cents stays in the local community.

Since its inception in 2010, the Shop Small Movement has grown rapidly. Many small, community retailers and other businesses participate in the sales involved on the Saturday after Thanksgiving to promote buying locally. And, with more than half of every dollar spent staying in the community where you are making your purchase, the small business owner is becoming more and more significant.

So, how does a small business owner keep up to date with that tradition? Here are three of our products that will aid any small (or large) business during their holiday endeavors.

Custom Graphic Signs

Keeping consistent with a brand should be important to any small business owner. And, with these custom graphic signs, adding logos and text is simple. Post your hours of operation on the front door and feature your business logo next to them. Or, let your customers know which door they need to be entering through.

Another great way to use custom signage throughout your business is by labeling your departments. From shoes and cosmetics to fishing gear and outdoor wear, these signs will make sure that all of your customers know where to go to find just what they are looking for.

And, adding a holiday message to a sign anywhere in your business is sure to bring everyone a smile. Whether it’s a simple holiday movie quote or something a bit more involved with a graphic, keep your imagination going with these versatile tools.

Digitally Printed Plastic Name Tags

From using hashtags on social media promotions to advertising in your store or office, every small business owner understands the importance of getting their company name out there. And, name tags are here to do just that. By adding your logo and an employee’s name to every name tag, your customers get to know your brand even better.

Even we use name tags for reasons other than employee or volunteer identification. They are, after all, identification tools! Our ribbon shelves are labeled with small name tags featuring ribbon colors and sizes. It’s just one more way to stay efficient and get the job done well just for you. So, take a page from our book and use your name tags for labeling.

Another page from our book is to use a printed name tag like a business or calling card. While we created our calling card as a sample to give to our customers, a small business owner might consider using name tags as a calling card that will leave an impression.

Custom Text Ribbons

Give your customers an interactive experience at your holiday events with unique giveaways, handouts and gift tags. Custom text ribbons are the perfect solution to event raffles as you can add any text you need on either a vertical or horizontal badge ribbon. Then, attach it anywhere you need to with either a pin or double sided tape. They also make great gift tags with a simple to/from imprinted on your ribbon color choice. Then, all you need to do is add a handwritten name.

Or, add information about any sales or promotions your business is having during the holidays. Give these to customers before your sale starts to bring back more people. And, with such a unique tool, your promotion is sure to be remembered. You can also attach the ribbons to your employee’s name tags to help promote any sale or other store events.

Use these ribbons as a great way to say hello or thank you! Custom ribbons are a great way to let people know your contact information or to send a quick holiday greeting. Your only limit to these identification tools is the size of the ribbon.

Other Ribbon Uses for a Small Business

What are some other ways you can use these three identification tools? What about the rest of our name tag products? Let us know, or better yet, show us what you did with your custom tags and signs for Small Business Saturday.

Acrylic Awards & Recognizing VIPs

One-of-a-kind acrylic awards are the best way to make someone feel truly special! Everyone from your favorite coach to your boss loves to be recognized for their contributions to your success. And, with the newest addition to our plaque line, we’re positive that we have the perfect award for your needs.

5 x 7 Crystal Acrylic Plaque

With an average yet versatile size, you can use these awards to recognize almost anyone in your life. Add full color UV logos, engraved graphics and engraved text to your plaque to make it a unique gift for someone special in your life. And, with an 11/16 inch thickness, they are self-supporting, so they are perfect for displaying on a desk, bookshelf or in a trophy case.

Give the Best Gift Ever!

Is your best friend getting married? Or someone else close to you? Use the text from their wedding announcement, and this will be a unique gift for the special couple. Find out their favorite quote or a poem that is suitable specifically to them. Add colorful UV printed graphics along with the saying. Talk about a great way to help the couple celebrate their special day! Then wrap them in a personalized ribbon to complete the look.

These acrylic plaques are the perfect answer for that hard-to-buy-for person in your life. Customize one for your dad or mom for Father’s Day or Mother’s Day. Find some vector artwork of a fish or a flower bouquet to go with a personal thought. Your parents or grandparents are guaranteed to love this one-of-a-kind gift. Get a graphic that suits a sibling, niece, nephew or other family member and create a gift meant for one. Any recipient will be grateful for your thoughtfulness.

Use these crystalline blocks for holiday decorations. From pumpkins to Christmas trees and everything in between, add graphics and sayings to make your home sparkle during every holiday. With back engraving, the details from the text and graphics will be reflected and refracted within the plaque in various ways.

Honor a veteran with these fun plaques. Just like any other award we offer, these acrylics can be customized with messages of honor and presented as a keepsake. And, they look great on display on darker surfaces due to their transparency and white engraving. They are durable and lightweight, so they are easy to add to your decor. And, with a little personalization, they are the perfect way to honor someone for their service.

From the Home to the Office

Don’t forget about your office! Whether it is for adding something fancy to your desk or to use as directional signage in your office, these acrylic plaques are definitely something to look into. They will look great on a receptionist’s desk to welcome customers. Use them to identify a courtesy phone or other item your office has for visitors.

Add your company’s logo and motto and present it to your boss for National Boss’ Day. Then they can decide where they want to display your thoughtfulness. And, with full color UV printing, any logo is sure to stand out and be just the right touch for your office decor.

The elegance of these Crystal Acrylic Plaques will make any office achievement shine. So, for your next “Employee of the Month,” grab one of these incredible awards and make your team feel important and appreciated.

No matter who you want to thank, make it shine with these beautiful plaques. Remember that coach in your life whether it be for little league baseball or the professionals. Everyone enjoys being recognized for their hard work and achievements.

Scouting, a School Drumline and Name Plates

Giving back to our community is good for business. It’s a great way to get exposure for a company and to promote products or services. But, giving back isn’t about what you get in return, it’s about who you are helping.

Here at Coller Industries, we understand that when we are helping those in our community, the best thing we get back is that feeling of knowing you helped someone. Investing in the community by donating our products is one of our best forms of marketing. But again, it isn’t just about the marketing possibilities, it’s about the people. Even when the need is small, like for a BSA Eagle Scout project, it’s still important to us.

So, here’s our shout-out to Matt Pellegrini and what he’s doing in his community.

Coller Industries: Tell us about your project. What is the main goal?

Mr. Pellegrini: “The main goal of my project is to help the Enfield High School Drumline, which I am a part of. I have built a large shelf system for the drumline to store drums, cases, stands and harnesses. Right now, in the area where we will be placing the shelf, the drumline has all the drums inside their respective cases on the floor. It is very disorganized, and with the cases laying on the floor it takes up a lot of space. This shelf will keep everything that the drumline needs off the floor and organized.”

Coller Industries: How will the name plate donation help your project?

Mr. Pellegrini: “I am looking to have name plates and metal wall mounts donated to go on the shelf. These name plates will show the drummers where they can store their drums. This donation will help because I have only raised roughly $1,500 through family and friends donating to the project. Any additional donation or discount is appreciated.

“This project is an Eagle Scout project which, if you didn’t know, is the last step in a Boy Scout’s journey through the BSA Scouting program. I am a part of the school’s drumline and know that our music department doesn’t have enough money to buy a shelf along with sending us to several competitions every year. So, I thought this would be the perfect project!

“I am a senior at Enfield High School, and I feel this something I can do for the school along with leaving a little piece of myself behind after I graduate this spring.”

Plastic Name Plates with a UV Color Logo

Your logo will stand out when it is printed in UV color on a plastic name plate. This high-quality printing method recreates your logo with all its colors, photographic images, shades and blending. All names and titles are engraved to show the underlying color of the two-tone plastic. These plastic name plates are also available in a large variety of colors.

Creating Community Understanding

Understanding the community concept teaches that no matter the setting, there are things which must be done to keep it healthy. These insights are supported and managed by people feeling that they belong somewhere. And this comes with accepting each other and the diversity of those around you. This community understanding makes us responsible for those around us. In turn, this community responsibility not only aids those in need, but it assists everyone influenced by any actions in that community.

Donations are one way that makes us more responsible in our community. And, building trust in our community is not only a requirement but also the best way to maintain any community. This is why we, as a company, are always looking to help out in our neighborhood and surrounding areas.

“Thank you again for your donation! The project came out great and your company’s labels added substantially to the final product!” said Matt Pellegrini.

10 Logo Tips for Name Tags

What makes a good logo? And how do you use it in your company branding? Many customers struggle with their company’s branding when making their name tags. A logo designed for use on the internet or printed media doesn’t typically look as well when you try to fit it onto a name tag.

Consider these few things assuming you already decided to use your company logo on your name tags.

What process will you be using to create them? A full color printed name tag can hold more colors and detail than a hot stamped one. Laser Engraving will limit possibilities even further.

Keep the size of the tag in mind. In most cases, logos will be much smaller than what you usually see, and little details won’t be as visible.

Remember that you may have to be flexible in the colors associated with logos. If you choose a yellow tag and your logo is yellow, consider changing it to black, so it shows up. If you select a hot stamped logo, colors are very limited. You may have to compromise with a basic shade of your colors.

When placing a logo to fill the allowable area on a name tag, the smaller the logo, the larger it can be. Consider using one or the other for logos that incorporate an image and text.

Remember that a name tag’s primary purpose is to convey a person’s name. So don’t make the names harder to read in favor of a bigger, fancier logo.

There are additional ways you can help logos look their best on name tags:

Try to limit the amount of detail in logos. Smaller sizes will not be visible. And many processes will have a hard time duplicating it. But, on the other hand, you only need enough detail to make logos recognizable.

Even if you generally use logos on the internet or printed materials, single color logos are best for name tags. Laser engraving and one color hot stamping need an image that is black and white. You can convert most logos into a single color image. But some will require extra effort to maintain the visibility of all logo elements.

Short and wide logos, such as a company name spelled out in fancy lettering, generally look best at the top or bottom center of the tag. Logos that are square or taller than they are wide will occasionally look good on the left or right side.

Another option you can consider to make your logo look its best on your name tag is to try a custom shape. Design your name tag with a shape that follows your logo, with an extra area to hold names and titles. Custom shapes are only available for laser engraved or hot stamped logos, but they can make any name tag stand out!

Hopefully, these tips can help you design your company name tags. In addition, they should give you a big forward step on the road to brand recognition!

These tips and graphics are provided by guest author Melanie Bunch, Graphic Artist at Coller Industries.