Wearing Name Tags and Feeling Safe at Work

Your employer knows that wearing name tags goes hand-in-hand with their credibility. If someone knows your name and the company you represent, they are more likely to initiate a conversation or make a purchase. So, by having employees quickly identifiable, your employer will be able to retain more and more consumers.

Employees who wear name tags also offer a sense of responsibility and good customer service in their workplace. Often, name tags are the hardest working element on your uniform during meetings, conventions and other professional events. These incredible tools are essential to your employer’s marketing and customer communication.

Feeling safe while wearing name tags

While wearing name tags at work can often feel risky, most employers require one either with or in place of a uniform. And when working for one of these companies, it can become slightly unsettling when you are required to wear your name for everyone to see. So, here are some quick tips to help you feel safer when you wear a name tag.

Wearing Name Tags: First Name Only

Two Mighty Badges with printed first names only will help wearing name tags feel safer.

Become more relatable to customers with a simple first name only name tag while you work. As name tags immediately remove all barriers, they allow customers to ask questions and express their concerns. In addition, they let the customer know who they are working with from the moment they meet you.

While this may seem a bit intimidating, remember that you are working to represent the company. Patrons to this business need the ability to find what they need quickly, and your name tag is part of that. So, even wearing a tag with your first name provides this relatability.

Also, it can be challenging to remember everyone’s name, especially in larger business locations. However, by wearing name tags, newer employees and other team members in the company are more apt to recognize each other. This recognition also increases security in the workplace.

Wearing Name Tags: Logos, Full Names and Titles

Professional UV printed logo on a plastic engraved name tag with a first and last name as well as an employee title.

By wearing a name tag with a logo, you help your company identify who belongs in your workspace. In addition, identifying you and your colleagues helps maintain a secure working environment. And, keep in mind that more and more professionals are wearing name tags with their first and last names, so they are easily recognized. Also, adding a logo helps with brand recognition for your company.

Building Company and Brand Recognition

Corporate branding is a rising trend and doesn’t seem to be peaking any time soon. Add your retail store logo to your name tags, and quickly identify every employee, volunteer and other staff at your location. Inevitably when employees go to lunch, they leave their name tags on. Sometimes employees even wear them on their way home from work. When employees continually wear their name tags in public, a company’s brand is repeatedly advertised.

Reusable Name Badges for the Win!

Wearing name tags is easy when it's a simple badge holder with a printed insert and a handwritten name.

No matter what job you have, name badges are an important way to help any employer help recognize those on the job. From volunteering to temporary workers, everyone needs to feel safe where they spend their time. So, even a simple reusable name tag with a handwritten name helps to garner security.

Pro Tips for Employers

As an employer, it is in your best interest to think about employee safety and resolve your employees’ concerns about wearing name tags. When employees feel safe at work, they are happier, more loyal and more productive. In addition, they experience lower stress levels and take risks to develop creative solutions. If you want your employees to do their best, you must help them feel safe wearing name tags.

Wearing Name Tags Provides Better Security

When you require employees and other staff to wear name tags, you can quickly identify and acknowledge whether or not they belong where they are. Name tags are particularly valuable in companies and organizations that deal with high tech gadgets, expensive equipment or sensitive information.

As identification keeps becoming increasingly popular, wearing name tags will always be essential in any business environment. By utilizing name tags in your company’s culture, customers can relate better to your employees. Name badges eliminate any barrier between the customer and employees, so try adding these to your business today!

Brand Refresh (Tips and Tricks)

One of the easiest ways to feel better about yourself is a new haircut. Or buying a new outfit, shoes included. You start to feel differently about things by giving yourself a new look. You may recognize that this quick makeover has increased your positive outlook on life. And now that you have that mindset, you can accomplish extraordinary things.

Your business is no different. Sometimes marketing ideas fade, and sales dry out. Maybe it is as simple as your company logo being out of date. Enter the brand refresh. From redesigning a logo to giving your leadership a new structure, a refresh will often help get a business out of a rut. In order to have a successful brand refresh, your business must rethink its approach to product, story, culture and customer.

A successful brand revival does not happen in a single moment. There are no shortcuts. There is only a continuum of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to cultural relevance, consumer love, and business success.

Brand Refresh (Tips and Tricks) - Influencing Identity by Coller Industries Incorporated

Refreshing Your Business with New Identification

Adding a logo onto any name tag or name plate is an excellent way to maximize branding for your company. And, finding the perfect identification just got easier! Choose from either metal or plastic and customize it to match your work environment and brand. Logos can be engraved or printed depending on the style you choose.

A refresh can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring fresh recognition. A brand refresh maintains a visual connection to how the brand identity was seen before. But the “new suit” makeover is up-to-date, vibrant and designed for today’s audiences.

Brand Refresh with Name Tags

Show your professionalism and start fresh with a new name tag that suits you and your business.

A new name tag on a working professional that helps with a brand refresh.

We know that wearing name tags helps build a corporate identity. These professional tools also help customers interact better with their employees. Imagine what would happen if not only your employees wore name tags, but so did your customers! There would never be any question about who people were or what they needed.

Professional tools, such as name tags are essential in marketing and communication. They provide not only personal identity but corporate branding as well. Employees who wear name tags offer a sense of customer service and responsibility for that business. Name tags are often the hardest working element to a person’s uniform in meetings, conventions or any event.

Brand Refresh with Name Plates

Spruce up your office with new name plates for all of your employees!

A colored logo printed on a new name plate during a brand refresh for an office building.

While a name plate is common to see in a workplace, they are often needed for various reasons. Name plates serve multiple functions in different places, from employee identification to the labeling of doors and stairways. For example, a name plate typically displays someone’s name and title when found in an office building. And these plates either sit on a desk or hang on a wall just outside an office.

Adding a logo to a nameplate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistent branding throughout any office or building.

Is your business due for a brand refresh?

Things are constantly moving and if your business doesn’t move forward with them, you will fall behind. Branding from only a few years ago is already becoming outdated. If your company fails to adjust and refresh its branding, you can undermine customer trust and credibility in the marketplace. Customers expect your brand to keep pace with the changing times, so a brand refresh makes any business look sharp, in charge of their image and more professional. In short, it makes sure that your customers will take you seriously.

It’s important to help customers feel like reflection in your brand, and if your brand feels like isn’t forward moving, that bond may weaken. Just as customers grow and improve, so should your company. So, make sure your brand refresh and messaging reflect this. Your company will see financial benefits by updated branding that helps retain existing customers and attract new ones.

Although change for change’s sake is seldom a good reason for a brand refresh, it could be just what your business needs. Just make sure that the underlying reasons justify the refresh. Keep in mind your reasoning and strategies while working toward your new brand identity.

Q&A: Your Name Tag Investment

For our third and final installment of this question and answer blog series (the links to the first two are at the bottom), we wanted to focus on how you can get the most out of your name tag investment. While the questions here may not be as common as some of the others we have answered in the past couple of weeks, we feel that they are just as important.

ROI: Return on Investment

Return on Investment for your name tags

Let’s first answer this, what is ROI? Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.

Now, what does that have to do with your name tags? Well, shouldn’t you be getting a good return on your name tag investment? We think so, and that is precisely why we only offer the highest quality of products. Let us explain what we mean!

Question: Why should I use a name tag?

Answer: Because they are COOL! That and the fact that name tags can improve your business in so many ways.

From employee and visitor identification to showing off your company logo and branding, name tags will make your business complete. By utilizing name tags in your company’s culture, customers will relate better to your employees. Name badges eliminate any barrier between the customer and employees. Even name plates provide identification to offices and retail establishments. So, try adding these to your business today. 

Question: Do I want a logo or the name as the focus on my name tags?

Answer: To determine that, you will want to consider what you will be the primary use of the tag.

Two engraved logo name tags

For example, in a retail setting, your customer will already know which store they have come to. When wearing a name tag there, the name and title should be the main focus. You can even consider different color selections to distinguish different job roles. Use one for managers, one for trainees and another color for permanent staff to identify those roles quickly.

On the other hand, if you are using these name badges for a trade show or outside sales, your logo should be the tag’s focal point. Make sure to select the proper printing process to make your logo stand out to draw people in. After all, you want to make people remember who you are.

Q: If I don’t know how to design my name tag, can you design it for me?

Answer: We have several options available to aid you in your product design.

If you don’t know exactly how you want your name tags to look, we have a design team here to assist you. We also have many products with available templates to help you get the look you need for your business. We always send a digital proof on all of our custom products for you to approve before your name tags are put into production. 

Don’t worry about making sure that your name tag looks great; we do that for you! That way, you can focus on other things that make your business retain your professionalism. 

Question: How are my custom products made?

Answer: We make each product you order from a carefully designed proof approved by you before production starts.

A variety of name tags to show how adding a logo can improve your investment

All of our custom products are made only from the highest of quality materials. You can see the type of material you will be getting on every order page. From our plastics and metals to even our ribbon types, we make everything with our customers in mind. If you’re unsure of what you want, or the quality, simply order a product example before making your purchase.

Do you have a question that wasn’t answered here?

There are three ways to get your answer!

  1. Visit our Facebook page TOMORROW on July 22, 2020, at 11:30 a.m. (Mountain time) for our first ever Live Video Event.
  2. Leave a comment here, and someone will get back within one business day (Monday through Friday).
  3. Contact customer service at 1-801-931-5000 (our office hours are Monday through Friday, 7 a.m. to 5 p.m.).

Other Question and Answer Blogs:

Week One: How to Use Identification

Week Two: Perfect Your Networking Strategy With Custom Ribbons