What makes a good logo? And how do you use it in your company branding?
Many customers struggle with their company’s branding when it comes to making their name tags. A logo designed for use on the internet or printed media doesn’t typically look as well when you try to fit it onto a name tag.
Assuming you already decided to use your company logo on your name tags, consider these few things.
Keep the size of the tag in mind. In most cases, logos will be much smaller than what you usually see, and little details won’t be as visible.
Remember that you may have to be flexible in the colors associated with logos. If you choose a yellow tag and your logo is yellow, consider changing the logo to black so it shows up. If you choose a hot-stamped logo, colors are very limited. You may have to compromise with a basic shade of your colors.
Keep in mind that the primary purpose of a name tag is to convey a person’s name. Don’t make the names harder to read in favor of a bigger, fancier logo.
There are additional ways you can help logos look their best on name tags:
Try to limit the amount of detail in logos. Smaller sizes will not be visible. And many processes will have a hard time duplicating it. You only need enough detail to make logos recognizable.
Even if you generally use logos on the internet or printed materials, single color logos are best for name tags. Laser engraving and one color hot-stamping need an image that is black and white only. Most logos can be converted into a single color image. But some will require extra effort to maintain the visibility of all of the logo elements.
Logos that are short and wide, such as a company name spelled out in fancy lettering, generally look best at the top or bottom center of the tag. Logos that are square or taller than they are wide will occasionally look good on the left or right side.
Another option you can consider to make your logo look its best on your name tag is to try a custom shape. Design your name tag with a shape that follows your logo, with an extra area to hold names and titles. Custom shapes are only available for laser engraved or hot-stamped logos, but can make any name tag stand out!
Hopefully, these tips can help you out as you design your company name tags. They should give you a big forward step on the road to brand recognition!
Tips and graphics provided by guest author Melanie Bunch, Graphic Artist at Coller Industries.