While a lanyard is often required for identification, many don’t realize its effectiveness. The best thing about a lanyard is that it can have social and practical uses in everyday occasions and special events. From identification to advertising, use lanyards in multiple ways.
Lanyards are ideal for identification and safety.
Typically, lanyards are worn in offices and conferences to provide identification. And, traditionally these work well as most lanyards are designed to compliment a name badge or name tag. If a company requires security cards or photo IDs, lanyards are a great and useful way to keep these items handy. So, as you come to a security checkpoint or somewhere else where you might need to show your ID, you won’t have to search for your card. Lanyards are a low cost option for identifying who belongs and who doesn’t. When employees are provided with custom lanyards with either a company logo or slogan, they are easily identified to provide better security.
Lanyards are also effective advertising.
Lanyards provide simplistic and efficient advertising. Usually worn around the neck, lanyards remain easily accessible. As such, they are a perfect advertising opportunity. In addition, providing employees with a custom lanyard with a business logo or slogan allows them to keep their name badge handy. Still, most of those who wear lanyards as part of their uniforms do not remove them after leaving work. This provides your company with extra and free walking advertising.
If you provide a lanyard during a convention or event, people may continually use them in their homes and life. Many people find it convenient to attach keys to lanyards for easy access and the lessened likelihood of losing them. Again, free advertising. So, the next time you think about advertising strategies, consider how effective custom lanyards are.