What do you think of when you hear the word “logo”? When I think about logos, I imagine cool designs that represent companies. I usually see them displayed front and center, on top of buildings or billboards. Products have logos branded on them. If products don’t have the logo, the packaging has the logo somewhere.
What is a logo? A logo is a symbol to identify your company that brings instant public recognition. They are graphic representations meant to connect with a brand, entity, or endeavor so that an audience can recognize the connection effectively and consistently.
There are many types of logos because some cater to specific business types. Logos serve many purposes. I won’t get into every kind of logo there is or which one you should choose. Instead, I’m here to explain why logos are essential for your business and why you should include them on your name tags.
Reasons Why Your Logo Matters:
They Catch Viewers’ Eyes First
Logos are the first thing viewers see about a company. You want your logo to be attractive enough to catch people’s eyes. It would draw people in because folks are curious about the business behind the logo. You know a logo is excellent when it is memorable and recognizable. It would also be nice to describe your business solely with visual elements, but that’s not always needed.
Take Advantage of Being Unique
You can stand out when you have a unique logo. Have you ever gone inside a store just because they had an exciting logo? You don’t know anything about the company, but you gave it a try because it had a logo that piqued your interest. That’s the goal when you have a unique logo. It speaks for itself. It screams, “We’re a company that cares about how we are perceived, and you should come to see what we’re about.”
Stand Ahead of Competitors
What’s even better about standing out is standing out against the competition. For example, dentist clinics usually have something with “dental” in their name. So how could they stand out against each other? One could have a logo of a tooth with coordinating typography, so it’s more distinctive for them. Again, it makes them memorable and recognizable, so customers and passers-by know they’re distinctive despite the many other similar clinics worldwide. It’ll display that your business is one-of-a-kind despite the many similar companies there may be. Standing out is a persuasive method that urges customers to rely only on your business.
Huge Element in Brand Identity
An excellent logo is vital for your company’s brand identity. You want a logo that matches your business’ values and purpose. Elements such as colors and typography are essential as you want them to match the rest of your brand’s identity. Your brand identity involves many aspects of your business, such as your website, social media accounts, blogs, products, services, and more. Consistency between all platforms is key to your brand identity, so you want your logo to match the essence of everything in your business.
What You Shouldn’t Do with Your Logo
We’ve covered some of the more significant reasons why logos are important. Now let’s get into some of the mistakes you should avoid with your business’ logo.
Doesn’t Match with Your Business’ Brand
A good logo should represent your company’s branding, whereas a lousy logo doesn’t correlate with a company’s values and purpose. You want it to match your company’s message. Your logo needs a change if it doesn’t exude those things. You want it to be a proper representation of your business.
Elements Don’t Harmonize
You don’t have to be a graphic designer to know what looks good. Logos should be appealing to all kinds of people. There are several reasons a logo doesn’t look right. For starters, it seems too busy. The colors are too bright or don’t correlate well. The font doesn’t fit the company’s print, or there isn’t enough contrast between the fonts. An excellent tip to remember is that a good logo is acceptable when it looks appealing on a black and white background.
Boring and Bland
The biggest thing that makes a logo not work is that it isn’t memorable. You can’t expect a business to succeed when it doesn’t have a decent logo. It should be able to start a conversation. It should stir up curiosity for folks who haven’t heard of your business yet.
Your logo represents your business. You want to ensure it gets special attention and care because that’s one way your company is remembered. Implement a dependable logo your company can rely on.
Once you have a logo you are proud of, you can start using it on your products, clothing, buildings, and, most importantly, name tags. When you have your logo on your employee’s name tag, it reminds your customers that they are a representative of your business. We have blogs delving more in detail about why you should include logos on your name tags and other products.
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