Brand vs. Logo (and why magnets are cool)

Brand = a type of product manufactured by a particular company under a particular name.

A company’s brand is what they are, what they want to be, and what they aim to become. It can be a promise of quality, trust or service. A brand is what makes a company or organization truly unique.

Logo = a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

Your logo represents you, your company, your brand and your overall commitment to your clients and customers. And creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts) lets people know you’re proud of what you stand for.

Multiple personalized name tags all with deluxe magnets for fasteners.

Adding a logo to any name tag is an excellent way to maximize branding for your company. Choose from either metal or plastic and customize it to match your work environment and brand. Logos are engraved or printed depending on the style and material you choose. P.S. Don’t forget the magnets!

For many professions, appearance is a crucial factor in this quality. Maintaining your commitment to quality is easy with a uniform and the proper name tag. So whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of your business’s services and products are consistent. Employees and customers know when that consistency is not present. Choose name tags that reflect your brand’s commitment to quality. Once accomplishing this, showing that you commit to quality is easy.

5 Design Principles for Logo Usage

Logo Size – A logo’s final size makes a difference. The more detail a logo has, the more difficult it becomes to see at smaller sizes, so a logo that looks great on a name plate may not work as well on a name tag.

Color – Carefully think about the color of your logo and the color of the name tag. If your logo has bright colors, it will not make as much of a statement on an engraved two-color tag, but it will look stunning as a UV color printed on plastic or metal or even as a full color plastic tag.

Contrast – No matter where you have your logo, you want to make sure it is highly visible. So, consider the contrast between colors as you choose materials and printing/engraving style. For example, as shown below, pastels on silver can wash out, and on the name plate and tag above, the blues in the logo blend with the chosen material.

Logo Orientation – The shape and orientation of your logo make a difference in where to place it on your product. The horizontal logo on this example works well when placed at the top of the name tag. However, when placed on the right side, it shrinks to a size that isn’t visible. A good rule is that a horizontal logo is best on the top or bottom of your tag design, while a vertical logo is best on the right or left.

Product – Artwork requirements for logos vary by product. For example, a single color vector file is required for some products, while a high-quality bitmap or multicolor vector file is required for full color products. Individual order pages will let you know which requirements are required for each product.

Which Name Tag Fastener is Right for You?

You’ve chosen which name tag you want, designed your logo to advertise your brand and made a list of the names you need printed on them. There’s still one crucial part of the name tag equation left: choosing a fastener. It isn’t a decision to take lightly, as different occasions and environments call for specific fasteners. Work attire, uniforms and environment need to be taken into consideration. The fastener you choose will directly impact the appearance and wearability of the name tag, so choose carefully!

Fasteners

A full color name tag with someone's first and last name as well as a deluxe magnetic fastener.

Even the fastener on a name tag helps reflect your company’s standards. Each fastener choice we carry only aids in the presentation of your chosen name tags by keeping them fixed firmly to uniforms and other employee attire. Our Deluxe Magnetic Fasteners hold through thick material and multiple layers of clothing, making them our most popular choice. Everything we offer not only is permanently attached to each name tag, but it will help your high-quality image stand out from your competition.

Why are magnets trendy?

Deluxe magnets shown on the back of a personalized name tag.

Our most popular fastener choice is the deluxe magnetic fastener.

This fastener consists of two parts: a metal plate with indentations, which holds the magnet in place and adheres to the back of most name tags, and a plastic bar that has two strong magnets, which holds in place through multiple layers of clothing.

There are many types of fasteners to go with your name tag. These include deluxe magnets, pins, swivel bulldog clips, pocket clips and more. Deluxe magnets have become more popular for name tags because they do not puncture clothing with pins. Name tags can also be worn around the neck using a lanyard or neck wallet.

Providing high-quality name tags at networking events is a minor detail that makes a big difference. They are worth the extra money. When we host networking events for hospitality industry professionals, we invest in high-quality name tags that stick to clothing using a magnet instead of those with a pin. We’ve learned that people don’t always want to put a pin through their clothes and that using high-quality magnetic name tags elevates the perceived quality of the event.

The final thing to cover is the fastener choice. Most name tags come with multiple options, but be careful with these. Don’t order a lanyard to go with an adhesive name badge! It just wouldn’t work. Be smart about the choice. While magnetic fasteners are popular, pins or clips might be more appropriate for your situation. Always think of how and where you are wearing the name tag before making the final selection on a fastener.

4 Unique Holiday Signs for Your Office or Home

Adorn your house or workspace with custom holiday signs that reflect your personality.

The holiday season is here, and that means it’s time to put up the decorations. Why not add custom holiday signs to your collection? Signs are a great way to show holiday cheer in your home and workplace. And, customizing them allows you to express your personality. For businesses, custom signs can convey work hours and wish customers happy holidays. However you choose to use them, the quality of these custom signs makes them eye-catching and durable.

Holiday signs on Christmas wreath

Here are four types of holiday signs to customize for business or personal use.

Holiday Office Signs

Let your customers know when you are closed for the holidays with a custom office sign. Signs may also promote your business’s holiday and after-holiday discounts.

Holiday Wishes

Wish people happy holidays from your company or family. Customers and neighbors will appreciate your season’s greetings displayed on your door or window sill.

Funny Holiday Signs

Everyone loves a good laugh. Decorate your home or office with fun holiday signs like “Elves Wanted,” “Santa’s Workshop” or “This house is under elf surveillance.”

Favorite Quotes

Have a favorite Christmas movie or carol? Customize a sign to display your favorite movie quote or song lyric and add that personal touch to your holiday decor.

Holiday signs displayed on office door

Have fun creating your holiday signs!

Custom signs come in your choice of size, color, font and design. Additional options include round or square corners, border or no border, and gray or black frame. For hanging, order signs with pre-drilled holes for screws, or pick from several adhesives to have attached on the back. Hang holiday signs from the walls of your home or office, or display them in the window. Attach a sign to a Christmas wreath using two Swivel Bulldog Clips on the back.

The best part about custom signs is that they are large enough for you to say whatever you want so that you can express your love for the holidays in your own way.

Deluxe Magnetic Fastener Benefits

A magnetic fastener holds everything in place!

Not all fasteners are created equal. As our most popular fastener choice, the deluxe magnetic fastener is an excellent choice for almost every name tag!

deluxe magnetic fastener for a name tag or name badge

This magnet fastener consists of two parts: a metal plate with indentations and a plastic bar that holds two strong magnets. The plate holds the magnet in place and adheres to the back of most name tags. And the bar holds everything together and in place through multiple layers of clothing.

Our deluxe magnetic fastener is the highest quality fastener available.

The strong magnets attach easily, even through thick clothing, while preventing holes and clothing damage. Among the many fastener types offered, the deluxe magnets are best for wearing with professional clothing as they do not leave holes. Something to consider when ordering name tags for your company is that these fasteners work great on loose clothing or expensive fabrics. Unlike pins, they do not leave holes or snag on softer pieces.

Magnets also give employees the opportunity to wear a single name tag with different uniforms or clothing choices. Wear one on a shirt collar or pocket. Try one on a jacket or suit coat. Wherever is most convenient to wear it, a magnetic fastener will make sure that a name tag is instantly visible.

deluxe magnetic fastener for a name tag or name badge with or without logoWe offer two choices for magnets. We have them available with or without our logo to match your needs and style.

And, there will never be another worry about losing a name tag. These magnets are strong enough to ensure all day wear without any damage to your clothing.

Remember, your fastener choice will impact the name tag’s appearance, so choose carefully. Don’t make this decision too quickly. Make sure to weigh all possibilities before adding a fastener to your order. (Including to remember never to use magnets with a pacemaker.)

Product Highlight: Name Tag Fasteners

Name tags are all about visibility. And without the right fastener, name tags can’t reach their full potential!

From adding a logo to the right custom text, name tags are important to everyone. While most name tags are simple enough to feature a name and some company branding, they should also feature a fastener that will aid in the name tag’s presentation. Branding is one of the most important things for businesses, and keeping a name tag visible helps to maintain that hard work.

So, after choosing the right name tag for your business or organization, here are some tips for choosing the right fastener for those name tags.

The most traditional choice for a name tag fastener is a simple pin. Pin fasteners are sufficient to get the job done. However, putting a pin through clothing may be an issue for someone who wears a thin fabric or doesn’t want a possible hole forming. Keep in mind that pin fasteners are quite efficient, inexpensive and super easy to use!

name tags are never finished without choosing from our large selection of fasteners

Our most popular fastener choice is the deluxe magnetic fastener. This fastener consists of two parts. A metal plate with indentations, which holds the magnet in place and adheres to the back of most name tags, and a plastic bar that holds two strong magnets, which holds in place through multiple layers of clothing. Please also remember to never use magnets with a pacemaker.

Swivel bulldog clips are a less expensive alternative to magnets that don’t require poking holes in clothing. These fasteners are also great on photo ID badges and are frequently used with lanyards. The clip can attach to a pocket or a shirt collar for quick and easy use.

name tags are never finished without choosing from our large selection of fasteners

Two pins are better than one, right? Double clutch fasteners are a military style fastener that will keep your name tag in perfect position. With the two pins holding it fast to whatever you are wearing, that name tag isn’t going anywhere! Talk about visibility!

name tags are never finished without choosing from our large selection of fasteners

We also have three more fasteners available:

name tags are never finished without choosing from our large selection of fastenersClip on a Strap
A plastic strap is attached to a bulldog clip and then runs through a slot punched in your name tag.

name tags are never finished without choosing from our large selection of fastenersPocket Clip
The clip is attached to the back of a tag and then slipped onto the top of a shirt pocket.

name tags are never finished without choosing from our large selection of fastenersBulldog Clip with Pin
These bulldog clips with pin fastener allow the wearer to choose between the clip or pin fastener.

Your fastener choice will impact the name tag’s appearance, so choose carefully. Don’t make this decision too quickly. Make sure to weigh all possibilities before adding a fastener to your order. And, as always, if you need help, give us a call!

4 Ways Coller Industries Says Thank You

We’ve had another great year here at Coller Industries. 2016 brought a few changes, but they were all needed, and we have benefited from them greatly!

We have also seen more growth to our inventory. Not only does this increase mean more options for our customers, but it means strength to our brand. We released three new products this year to meet the requests and needs of our customers.

There are 4 Ways Coller Industries Says Thank You and sometimes that is with new productsConference Name Tags

These new name tags are a perfect solution for any meeting planner’s need for inexpensive name badges. Instead of spending your time printing inserts and stuffing vinyl name badge holders (which are still available), we print your attendees’ names on custom laminated tags.

There are 4 Ways Coller Industries Says Thank You and sometimes that is with new productsContemporary Name Plates

These name plates are the perfect solution for desks, cubicles, front counters and reception areas to provide instructions and identification. They are made from quality eco-friendly materials and are a cost-effective solution. The plates are easy to customize in any office. Just print a paper insert and assemble the professional looking name plate.

There are 4 Ways Coller Industries Says Thank You and sometimes that is with new productsPartition Pins

The partition pins easily hang a name plate from a cloth covered cubicle wall. Just attach to the back of any name plate or sign for easy visibility.

As with previous years, we have also seen growth inside of our company. We have a new Customer Service Manger and a Senior Account Manager. Hannah and Aimee (respectively) are here to serve our customer’s every need. Of course, we still have the best customer service around to help anyone with their personal identification needs.

Due to some of our new products, our production and shipping department has seen an increase in our machinery. This includes a laminator as well as a new, fancy printer for our name tags. Production and shipping also do a fantastic job with making sure all customer orders are produced and shipped appropriately and promptly.

It was also recently announced at our annual employee Christmas party that our error rate is still under 1%! Here’s a quick review of our current year-to-date statistics:

there are 4 Ways Coller Industries Says Thank You and we guarantee all our productsSince January 1, 2016, Coller Industries has had a total of 122 errors coming from 31,694 orders total. Our overall error rate is 0.393%. This means that 1 in about every 255 orders may contain a mistake; great news for our customers!

 

Coller Industries would like to thank all of our wonderful customers for an outstanding year! You are the reason we are in business, and we want to acknowledge that. And with that thank you, we also wish you a wonderful and happy New Year!

there are 4 Ways Coller Industries Says Thank You and we love our customers