reusable badges - Influencing Identity

Increasing Business Success Through Name Tags

As a business owner, are you always looking for ways to improve your company? Remember that even small things, like name tags, can make a big difference. Yes, they might seem small to most people, but name tags can get big things done for your business. As you start to plan for your next quarterly profit, keep in mind how identification can be beneficial for your company. Name tags can help with increasing business success.

Name tags help customers feel welcome

Acting as icebreakers, name tags help employees provide excellent customer service. They encourage communication between your customers and employees. After all, a name tag is essentially an unspoken introduction. When employees introduce themselves by wearing a name tag, customers feel welcome in your office or store. Name tags also permit customers to approach employees with a question or problem. As customers interact with your employees, your team gains valuable insight into what customers need and how to help them.

Sometimes, customers come into a store, restaurant or other place of business and are met with such friendly and helpful workers that they need an employee’s name to pass on compliments. When staff wears name tags, it is easy for anyone to know their names and give this praise. Name tags also provide a friendly invitation to say hello. All of this puts customers more at ease, which is great for business.

Increasing business success by keeping track of things

It is important to know who the employees are in larger businesses, like corporations or hospitals. Name tags help by providing job titles quickly. So, if everyone is wearing a name tag, you’re working on increasing business success through customer retention.

Name tags also make it easier when a business needs to resolve problems at work. When customers know an employee’s name, they feel more comfortable asking questions to get help when they need it. This means that things get done quicker and more efficiently. Name tags are one way to help establish good communication, and good communication is great for increasing business success.

Finding the right name tags

Name tags are like a mini billboard for your company. When everyone wears name tags with the same logo and colors, it creates a strong image for the business. From reusable to all the upgrades, here are some products to help you find the name tags and badges that best suit your company’s needs.

Clear Reusable Name Badges

One size, reusable plastic badge
Printable paper inserts for any information and colors you need

Maintain your small business’s professionalism with Clear Reusable Name Badges. Made with sturdy acrylic plastic, these new tags are where quality meets reusability. Print inserts as you need to change the badges and then easily slide out the old to bring in the new.

GET REUSABLE OPTIONS

Engraved Logo Name Tags

Two layer, plastic material with engraved logo, names and titles
Multiple sizes and material colors
Optional upgrades: epoxy dome, classy frames, fasteners

Laser engraving the logo and text creates a two color tag that can have a great deal of detail. You can choose the material color, font and style options. Each name tag is made with your business in mind. And the engraving makes for a professional look.

ADD YOUR LOGO

UV Printed Logo Name Tags

Plastic, durable material with multiple sizes and color options
UV printed color logo with engraved names and titles
Optional upgrades: epoxy dome, classy frames, fasteners

Color logos are genius when it comes to the professionalism of your business name tags. Promote your company every time your employees wear name tags with bright UV color printing. Your logo will capture everyone’s attention, and the printing quality shows you are proud of your business.

DESIGN YOUR TAG

Increasing business success, one name tag at a time

Success for every business comes when both employees and customers are happy with their experience with that company. And there are ways to ensure that happiness. We are here to help you find that success using personal identification.

Trust is important in business, and name tags help build that trust to make customers feel safe. From helping people remember each other’s names to leading to important business conversations, name tags increase success.

So, as you have read, something as simple as a name tag can do so many important things for any company. Name tags might be small, but they are mighty! Next time you put on your name tag, remember that it isn’t just a tag; it’s a tool for making your business better!

Using Your Logo to Say Thank You

You have worked hard on building your company’s brand. It is something that you are proud of and it provides a promise to your customers. No matter what this promise represents (product, service, etc.), always consider your branding in your marketing strategies. And we are here to help you with one part of that brand: your logo.

But first, what is company branding? A company’s brand is what they are, what they want to be and what they aim to become as they build their promise of quality, trust or service.

Customers perceive your brand based on many different factors, your logo being only one of them. The elements in your logo impact your customers and the people around them. So, as you look forward to your holiday sales, keep your logo in mind. After all, a strong logo can make your company more memorable.

Your logo is there to increase the effectiveness and value of your business. And, when people see your logo, it helps customers instantly associate your business with your product or service. Make sure to use your logo frequently in everything you do.

Connecting with Customers: The H2H (human to human) experience should be available to all customers. Connecting with customers should be the focus of every business. As humans, we crave experiences that connect us with others. Part of this is becoming more approachable. While you and your company may already be in a position of trust, people need to feel they can still trust you and your services or product.

Staying Social with Your Logo

We are social creatures who express our feelings by giving gifts. It can be any occasion, such as a birthday, anniversary or even just being thoughtful. Gift giving (and receiving) is an activity that we all enjoy doing. And for businesses, corporate gift giving is an effective way to increase customer and employee retention.

Remember that a happy customer is your greatest asset as a business. Happy customers are also buying customers. Whether it’s goods or services you offer as a company, your customer is there because of how you make them feel. And good referrals happen when your customers are satisfied with those feelings.

From company parties to handing out gifts to customers, corporate gifts can help you build your relationships with those who support your business. More importantly, it allows you to get your logo into people’s hands. Corporate gifting is a simple concept to show appreciation to your professional network and will increase your business opportunities.

First things first: NAME TAGS

Name tags are one of the best ways of informing customers who they are working with, especially when the name tag has a logo on it. So, provide your employees with name tags they can wear as they reach out and make new contacts. This tactic works for all businesses, from retail and sales to corporate and service companies. Name tags are an important part of building an employee to client relationship. So, get your employees helping now with your logo on new name tags.

DON’T FORGET: By providing name tags for your employees, you make them more approachable. Name tags allow your customers to become familiar with those who can help them. They offer a friendly hello to everyone who walks through your door. And they also act like a permission slip to others that you are open to talking to them. This allows immediate engagement between your business and your customers.

Reusable badges, such as Speedy Badges, are perfect for high turnover positions and holiday staff. With printable inserts, they are a quick way to identify all of your employees. Design badges to meet any need, and then change them quickly when the time comes for a new look or new employees.

Get your name tags (approachability included) with your branding engraved along with names and titles to keep up the connection with your customers and provide them with the needed human touch. Now that you have identified your employees, you can get back to doing what you do best: your business.

PRO TIP: Add badge ribbons to name tags when you need to provide special messaging for customers and staff (including thank yous for helping your business grow).

If a picture is worth 1,000 words, a branded gift will leave your people speechless.

How can custom ribbons give immediate benefits and add to your branding? Ribbons adapt well, and they are trendy. Personalized ribbons are your gifting solution, from a simple thank you for a job well done to a larger, ribbon wrapped box of goodies. Plaques and other gifts are a great way for your business to show employees you recognize the work they have done during the year.

An important feature to succeeding as a company is to show that you offer better products and services. Remember, you need to stand out in your market. By using your logo on ribbons, you add extra recognition for your business.

Adding Your Logo to Gifts

Custom branded ribbons on holiday gifts are sure to please customers, employees and others. No matter your gift choice, custom ribbon rolls are the perfect addition to all holiday packages.

Custom Plaques

Use personalized ribbon rolls imprinted with your logo on them when gifting a custom plaque to make a memorable and unique present for the holidays.

Executive Desk Wedges

Make yours the prettiest package they will ever receive by using custom ribbons imprinted with your logo wrapped around an executive desk wedge.

Connecting with Customers

The H2H experience should be available to all customers. What we mean by this is human to human connections. Connecting with customers should be the focus of every business. Over the past while we have become disconnected.

As humans, we crave experiences that connect us with others. Throughout this year, those connections have turned online and have become a little less human. So, how do we revert to that constant human interaction we naturally crave while still existing in our ever-changing world?

Part of the solution to this issue is becoming more approachable. While you and your company may have already been in a position of trust, people need to feel that they can still trust you and your services. Now the question is, how do you gain that trust and become more approachable.

How a Name Tag Boosts Your Approachability

Name tags have a subconscious effect on the viewer that enhances a company’s networking, branding and promotional efforts. At trade shows and conventions, people wear name tags to promote their brand and establish professional relationships. In retail, they improve customer and employee relations. Some people wear them at conferences, business luncheons or sporting events. In short, many people wear name tags for different reasons.

Name Tags for Connecting with Customers

From using custom shapes to including photos on identification for your employees, we have just the solution for your needs of connecting with customers. Check out these products and tips for making them work for you.

Approachability is a trait that most people believe they have, but few actually do. It’s important to be approachable because when you put people at ease, you enable them to think and do their best in your presence. It’s an essential professional skill that only gets more important as you ascend the ladder into leadership positions and is expected of managers by their employees.

Full Color Name Tags

If you need something that will sport your brand (business logo) and an employee’s name, search no further than these fun, colorful tags. With full color printing, the sky is the limit to what these can do for you. They are our only name tag that provides vibrant, colorful printing so you can fill them with everything you need for your business to stand out.

Reusable Name Badges

For a temporary option, these badges can be reused with easy to use printable inserts or added labels. You can design your badges to meet any need and then change them with ease when the time comes for a new look or new employees. They are also ideal for seasonal and temporary workers.

Photo ID Badges

Adding photos to name tags increases security and provides trust among employees and clientele. Each photo ID can support up to five lines of text along with an employee’s photo. So, now you can conquer the rest of your customers’ needs.

Custom Shape Name Tags

Do you need something that will truly make you stand out in a sea of competitors? Try a custom shape for your name tags! Whether you try a circle, a house or a fully-customized shape to match your business, these name tags say it all.

connecting with customers is easier with custom shaped name tags

PRO TIP: Add badge ribbons to name tags when you need to distinguish employees, visitors and other VIPs in your business.

By providing name tags for your employees, you are making them more approachable. And, once they are approachable, you re-humanize them. Isn’t that what we all need right now? More human interaction translates into more sales and service requests for your business. This, in turn, will translate into that trust you need to keep your business going.

So, get your name tags (approachability included) to keep up your connecting with customers and providing them with that needed human touch. Now you can get back to doing what you do best: your business.

Influencing Identity: A Better Way to Blog

Influencing Identity is here to help you figure out how to use name tags and identification products.

Plastic engraved sign with an explanation of Coller Industries Incorporated's personal identification blog Influencing Identity

From name tags for your business to badge holders for your next conference, we have it all. Get all your identification needs in one place and find out how to use them at work, while networking and at any event you are planning. Use our how-to articles to get your ideas flowing for working with all of your personal identification.

From Name Tag Experience to an All-Inclusive Influencing Identity

We started as “Name Tag Experience,” but over the years we’ve branched out to so much more than name tags. And to keep up to date with that expansion, we have changed our name to Influencing Identity. We have thrived as Coller Industries Incorporated over the past 20 or so years, as our focus and mission have always remained the same “To Serve Our Customers.” We accomplish this mission by providing fast and friendly service with only the highest-quality personal identification products.

It isn’t just the name tags!

Coller Industries Incorporated's personal identification blog Influencing Identity

Yes, we sell name tags, reusable badges, name plates, badge holders, lanyards and signs. But, we’re so much more. Influencing Identity has a wealth of information with product highlights and how-to articles to get your creative ideas flowing. This blog (by Coller Industries Incorporated) has helped customers like you learn how to best utilize name tags and other products for their specific needs. From tutorials to strategies, discover how custom identification will help you grow your business and promote your brand.

Coller Industries Incorporated broadens the blogosphere with a new long-form content platform and renames two product and idea based blogs.

Coller Industries Incorporated's event planning and informational blog The Learning Center

The Learning Center is full of articles about learning how to host the best event ever, networking with colleagues and so much more. We guarantee that the information you find here will help you and your business. With a wide range of products such as ribbon rolls, rosettes, name tags, lanyards and award plaques, we want to make sure that you know how and where to use them. Whether you’re planning the best conference anyone will ever attend or hosting a simple dinner party, The Learning Center is here to make sure you are using these tools in the best possible ways.

Coller Industries Incorporated's personalized ribbons blog Ribbon Impressions

Ribbon Impressions provides information about everything from custom ribbon roll ideas for your wedding to badge ribbons for a conference or convention. And don’t forget about rosette ribbons for your award needs, such as fair or festival prizes. Find all your ribbon needs in one place and learn how to best use them at events, during promotions and for your corporate gifting. Discover inspiration for using personalized ribbons and find useful how-to articles.

Name Tags: Making A Personal Connection

Greeting someone by using their name establishes a personal connection. Remembering someone’s name is the best way to get their attention. Using a name shows courtesy and respect toward them. It’s a way of making a positive impression on someone. And, to some, it’s the most important sound of their day.

Why is it so important to hear your name? Your name is what connects you to your family and friends. It’s what makes you so unique. Without your name, you are just another face in a crowd. And when someone uses your name, any situation becomes personal.

Dale Carnegie, an expert in relationship building, tells us, “A person’s name is to him or her the sweetest and most important sound in any language.”

Name tags are the perfect way to make sure that someone knows your name. And they are increasingly important in the world today. How can someone, whether a fellow employee or a customer, connect with you without knowing your name?

There are so many reasons to be wearing a name tag.

When working, name tags help provide security and a sense of belonging. They also help those around you to know who you are and if you can help with something they might need.

Another reason to wear a name tag is demonstrated by this poignant, albeit brief, interaction.

“This morning, I was at the local coffee shop. The young lady who prepared my coffee was wearing a name tag, and I was able to thank her by using her name. I could tell this made her feel good and appreciated.”

Using a person’s name shows that you have gone out of your way and taken the time to make a personal connection to them. Remember, business is not only about selling or making money. It’s about connecting with those around you. Without a personal connection, no goods or service are shared. Nothing will happen. Once that connection has been made, you can form a trusted relationship.

Name tags make every connection emotional and personal. It causes people to remember with whom they are doing business. It sets an individual apart and makes them feel special. And it’s the best way to get someone’s attention.

Shop different name tag types today!

Classic Name Tags

Logo Name Tags

Reusable Badges