Remember to keep your name tag simple! They are for personal identification and not meant to be used as a resume.
Amazingly enough, some name tags read like a business card, or as otherwise suggested, a resume. However, personal identification should be kept as simple as possible. Name tags and name badges should only include minimal information that identifies the person wearing it. Here is a short, concise and simple list of what should be included in designing a name tag.
If a logo is being provided for a company, remember to keep it to a size that will fit and look good on a name tag. Depending on the type of name tag, such as a plastic laser engraved name tag, logos may only be done in a specific color or format. Full color name tags do offer a bit more versatility, but keep in mind that the logo shouldn’t be the only thing on the name tag. Full color tags offer the user the option of brighter colors and the option of bleeds. This is useful for logos that are large or need to have specific colors used.
Another thing to keep in mind when looking at name tags is possibly using name badges. Name badges are ordered with only a logo either printed or engraved and names and/or titles are added at a later point. These badges are a great idea when you need to be able to reuse them, such as for a seasonal or temporary position at a company or organization.
Names and titles can both be extremely effective on a badge. But keep in mind that size is extremely important here. Keep it simple and to the point! Many times a person’s name is the only thing that is needed for identification. A first name is typically sufficient for name tags, however last names can be used in some cases. First names are great on name badges at conferences. They are also perfect to use in a commercial or retail setting as most customers don’t need to know the person’s last name. However, in the case of having multiple people with the name first name, adding a last name will help with the identification.
Of course, titles may be added to these name tags. However, make sure to order the name tag in an appropriate size so as to accommodate the text properly. One of the most important things about a name tag is visibility. Text size is extremely important! The text should always be readable from a distance, typically about 10 feet. Don’t add too much text to one line as it could become too small to read even from close up.
The final thing to cover is the fastener choice. Most name tags come with multiple options, but be careful with these. Don’t order a lanyard to go with an adhesive name badge! It just wouldn’t work. Be smart about the choice. While magnetic fasteners are popular, pins or clips might be more appropriate for your situation. Always think of how and where the name tag will be worn before making the final selection on a fastener.
And, as always… remember: K.I.S.S. (keep it short and simple)!