corporate gifting - The Learning Center

Unlocking the Power of Customization

Personalization is important as a business works to create a memorable presence. Whether it is a name tag, name plate, award plaque or ribbon roll, the customization on these items allows a business to showcase their brand identity and professionalism.

In today’s competitive market, business owners need to find ways that help them stand out. They need to leave a lasting impression on clients and customers. These products enhance brand recognition and help create stronger consumer relationships. A well thought out name tag or a carefully engraved plaque help to convey credibility. This helps customers trust and engage with a business more.

Customization will benefit any brand identity. By using these different products, a business can highlight its impact on customer retention and overall business growth. And, by understanding the advantages of personalization, every business owner will be able to make better decisions about how to enhance their brand visibility.

Name Tags

They are so much more than identifiers! Name tags are beneficial in improving customer interactions and helping employees build stronger connections. A well designed name tag creates a sense of professionalism and makes people more approachable. Customers are more likely to engage with employees wearing name tags. And, by displaying names and job titles clearly, name tags create a more personalized experience. Which leads to better customer service and increased trust in a business.

Name tags come in various materials, including plastic and metal, and offer many customization options that are guaranteed to suit different business needs. Customization choices include multiple colors and adding logos that will reinforce your brand identity. These details enhance the appeal of name tags. You can also add protective domes and colored frames to make your new name tags even more professional. They also contribute to a cohesive brand image that leaves a lasting impression on customers.

Customization Options

Logos: To help employees remember your company and keep a consistent look, add your logo to the name tag design.

Materials: For your new name tags, pick from sturdy metal, plastic, and more! Several of our material alternatives will finish your look, depending on your business needs.

Protective Domes: Adding a protective dome to your name tag enhances the name tag appearance and protects your investment. The unique epoxy doming provides protection from scratches and wear.

Frames: Give specific name tag sizes a distinctive frame to add a touch of sophistication. With this polished touch, you can raise your name tag game. It comes in a variety of colors.

Fasteners: Choose from a variety of fastener solutions to guarantee your employees’ comfort and ease. Classic pins, deluxe magnets (for a no damage solution) or clips for easy wear are all options.

Let’s talk your logo and identification: types, processes and files

Creating a positive influence with your brand means guaranteeing that your business’s services and products are consistent. From branding to color matching, name tags help symbolize your quality. So make sure you are adding your logo to identification products which reflect your commitment to quality.

We use several methods to add your logo to our name tags, name plates, ribbons and signs. Understanding these processes will help you decide which product best suits your business. It will also help you know where your logo placement should be.

Type 1) Full Color

When your logo has more than one color, it is considered full color. The colors may be light or dark, bright or pastel, in solid blocks or with gradients and blending. These logos are often seen on websites, company stationery, business cards and marketing materials.

Type 2) Single Color

A logo that has a single color can be engraved on any laser material. The material your choose for engraving will define the background color as well as the engraved color. It is also possible to print single color logos, which will allow your logo and the engraved text to be different colors.

Reversed: An all white logo can be a great option for printing on dark backgrounds. It creates a strong contrast, making it stand out on black, navy, dark brown, and other dark colored backgrounds. Additionally, all white logos are particularly suitable for laser engraving on dark materials.

Type 3) Metallic

Some logos, in order to maintain the proper brand representation, need to have a spark of metallic foil. This process helps to create uniqueness in a brand and image. Hot stamping is a method used to transfer foils to the plastic surface at high temperatures. Though the available colors for stamping are limited, the results can be stunning.

Impact on Customer Relationships

Customers often perceive a business as more professional and trustworthy when they see employees wearing name tags. Wearing a name tag can create a sense of belonging and professionalism. This small detail creates positive first impressions and builds customer confidence. And, they help make employees a lot more approachable.

As a result, your business will experience improved interactions and increased customer satisfaction and long term loyalty. By adding name tags to a uniform, you can enhance workplace morale and improve customer interactions. It can also help employees feel more connected to both the workplace and customers.

Name Plates

Help identify an employee’s work space with a customized name plate. This personalization helps contribute to a well organized professional setting. Displaying employee names and titles creates better communication. It also creates a welcoming environment for clients and visitors. Enhance your professionalism with a name plate for every desk and door!

Customize each name plate to meet your business needs. Choose from different materials, such as plastic or metal, and colors. Add your logo to further brand recognition. And, select a display for desks, doors or wall like desk stand and cubicle attachments. For a more professional look, choose a name plate option like Acrylic Blocks or Executive Desk Wedges. They provide an upgraded look to your workspace.

Customization Options

Materials: Available in multiple materials, like plastic and acrylic, choose an option that matches your unique brand image. Every material can be customized to meet your needs.

Displaying: From double sided tape to metal desk holders, we guarantee you will find the display option that meets your needs.

Upgrades: Our Acrylic Blocks and Executive Desk Wedges offer a more sophisticated look. These options reflect company or personal status as well as professionalism.

Brand Refresh with Name Plates

Spruce up your office with new name plates for all of your employees! Name plates serve multiple functions in different places, from employee identification to the labeling of doors and stairways. For example, a name plate typically displays someone’s name and title when found in an office building. And these plates either sit on a desk or hang on a wall just outside an office.

Adding a logo to a name plate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistency throughout any office or building.

Impact on Professionalism

Name plates are important to creating a polished and orderly work environment. They show each employee’s roles and mark their workspace. This facilitates team collaboration and enhances communication. Workers who wear name plates demonstrate your professionalism and reaffirm your dedication to order and structure.

Personalizing name plates for your staff may make a lasting impact on customers and guests. These identifiers contribute to confidence and trust while communicating efficiency and order. Personalized name plates will improve your company by fostering a friendly atmosphere on a desk or an office door.

Award Plaques

Whether for employee milestones, leadership recognition or special accomplishments, a personalized award plaque adds a touch of professionalism to any celebration. Recognize outstanding performance in a meaningful way and create a culture of appreciation. Acknowledging hard work with plaques will encourage employee achievements and encourage continued excellence.

A creative award plaque serves as a lasting symbol of recognition, which reinforces the value of dedication and success. Choose from different materials, sizes and customized engraving to help you create the perfect award. These elements help you to design a plaque that reflects the significance of any achievement. Personalize each plaque for an individual’s success.

Customization Options

Materials: Choose from different materials and styles and create an award plaque that reflects the significance of every achievement.

Sizes: Award plaques come in different sizes as well. This allows you to select something that is based on the level of achievement.

Engraving Options: Make every plaque personal with custom text, logos and graphics. Each plaque comes with an engraved plates that features your customization.

Thinking Outside the Box

One of the best things about customizing a unique gift plaque is that these can be given to nearly anyone in your life. From a favorite teacher to your grandpa, everyone is sure to enjoy this thoughtful gift. Just remember that your message should fit the recipient.

Oh, and another wonderful thing about a gift plaque is that you can give it to both men and women! Add your sweetheart’s favorite saying or your mom’s loving words to a suitable graphic. Now you have the perfect gift for everyone in your life.

Impact on Company Culture

When employees feel valued for their contributions, they become more engaged and driven. So, by recognizing your employees with award plaques, you help to create a workplace where they feel valued. Boost morale and reinforce positive work by customizing award plaques for every achievement.

Create a lasting impact on your business all while increasing employee retention by customizing award plaques. These plaques help create meaningful interactions and recognition. So, build team loyalty, improve workplace culture and enhance your employee productivity, all with customized plaques.

Ribbon Rolls

Customers are more likely to remember your brand when you make a great first impression. One way to do this is to enhance your customer’s unboxing experience. So, add a unique touch to your product packaging with customized ribbons. Adding personalized ribbons makes your products feel more exclusive, and the customizations will help secure your brand identity.

Choose from various ribbon materials and colors to find the perfect match for your brand strategy. Customizations such as different imprint colors, logos, and personalized messages will be provided. This way, you can make sure that each ribbon is unique and aligned with your company’s needs. Using these creative ribbons will enhance your business appeal while creating a professional and refined look.

Customization Options

Materials and Colors: Ribbon rolls are available in satin, grosgrain, organza and more. Every material offers a distinct texture and appearance.

Imprint Colors: Choose from a wide range of imprint colors that vary for each material to match your brand’s color scheme.

Widths: Select a width for your ribbon roll based on the size of your product and the desired impact.

Logos and Messages: Adding a logo or company message to your ribbon roll will enhance your brand’s visibility to create a cohesive look for your packaging.

Branding with Custom Ribbons – A Marketing Must!

Branding, from recognition to awareness, is the best way your business will grow while increasing your customer base. Therefore, making your products or services synonymous with your company is pertinent as you strive to reach your business goals. That way, customers think of your company when they need your product.

So, how can custom ribbons give immediate benefits and add to your brand? Ribbons adapt well, and they are trendy. From fairs and festivals to holidays and parties, your logo will look great on any ribbon. And these ribbons, as you present them or pass them out, will garner brand recognition and company awareness.

Using colors and text to customize your ribbon choice will help boost your brand recognition. But, make sure these choices adhere to any established brand voice your company has already. Personalized ribbons are guaranteed to welcome customers, old and new. And they will help enhance the customer experience.

Impact on Product Packaging

Personalized ribbon rolls add flair and professionalism to product packaging, improving overall presentation. When customers open beautifully packed goods, they can feel valued and appreciated. This attention to detail can have a long lasting effect by setting your business apart from competitors. It reinforces your choice of quality and care.

Good packaging can boost customer satisfaction and brand loyalty. Customers who associate your brand with thoughtful packaging are more likely to recommend your business to others and make more purchases from you. Custom ribbons with distinctive accents, such as logos or company messaging, improve brand recognition and project a more polished, professional image.

Are you ready to unlock this customization power?

Whether you want to improve customer interactions with name tags, enhance your workspace with name plates, recognize achievements with award plaques or improve your product packaging with ribbon rolls, customization can take your business to the next level. Explore our full range of customization options and make your brand efforts unforgettable.

Name Tags

Name Plates

Custom Plaques

Ribbon Rolls

11 Ways to Use Ribbons in Product Packaging

Ribbons can help you in so many ways. They help improve your brand image, holiday decorating and more. But most importantly, you can use ribbons to improve your business’ product packaging.

According to Mailchimp, “Product packaging is the process of designing and creating packaging for a product.”

Ribbons are so helpful in elevating your business’ product packaging. Use these tips to improve product packaging and customer satisfaction.

Wrap product packages neatly with ribbon rolls

Topping off products with ribbon rolls neatly tied around them is a great way to elevate your company’s packaging. Since ribbon rolls come in 100 yards each, you can package almost any product, regardless of shape or size.

Check out these examples:

Label products with badge ribbons

You can label multiple products with badge ribbons. They’re great when you have various items in a package that may not be clear on what they are, what its name is or who it belongs to. This is an excellent method of letting customers know the difference between products.

Personalize ribbons with your company name and logo

You can personalize ribbons to include both your company logo and name. This method of personalization helps with improving brand image when packaging products.

Here are some ribbon ideas:

Promote deals, events and more with custom top ribbons

When you use informational custom top ribbons, customers who have recently purchased from you can know about deals and events. They’re fantastic because they can be easily placed onto product packages.

Here are some examples for inspiration:

Follow a seasonal theme for product packaging

If you want to make your office or workplace more festive and seasonal, ribbons have you covered. They come in all shapes, sizes and colors so you can customize them to whichever holiday.

Look at these great examples:

A seasonal custom top ribbon on a product package for Christmas.

Ribbons on a product's package that lean into the Christmas, seasonal theme.

A ribbon roll tied around a plant to go along with a seasonal, Christmas theme.

Seasonal ribbons to celebrate Thanksgiving.

Share encouraging messages with ribbons

One of the great perks of ribbon rolls is including custom text. This allows your company to share cheerful messages. For example, you can uplift those who pass by with ribbons that say, “Teamwork Makes the Dream Work.”

Here are a few ideas you could try:

Thank customers with badge ribbons

Give thanks to your customers with badge ribbons that let them know your business appreciates their support and loyalty. Customers are a huge reason your business can continue to thrive because they purchase your products and services. You give them a product they will use and they give you their money. With badge ribbons, you can give them more than just the product they were expecting.

Check out these ribbon examples:

Share extra details with custom top ribbons

Informing customers of product details got even more clear. Your company can customize custom top ribbons to notify customers about more information they should know after purchasing your product. You could share product instructions or warnings. With custom top ribbons, they can be placed on your product’s package to make sure they see them first.

Simplify product packaging with ribbon rolls

Packaging your products is simpler when you use custom ribbon rolls. When you use a ribbon, customers can open their purchase with a simple tug of a ribbon end.

Add subtle accents with ribbons tied around product packaging

There are several textures to choose from when choosing a ribbon to package your products. Combine ribbons of different textures to highlight your company’s products, starting with it’s packaging.

Bundle similar items using a custom ribbon roll

If you have various items typically bought together, bundle them with custom ribbon rolls. This gets rid of the hassle of packaging each product by itself.

These are just a few tips to help you use ribbons in your business’ product packaging. Now you are informed about the many ways you can use them. Visit Personalized Ribbons to start customizing ribbons to work for your business.

Did you know there are other ways to use ribbons in your business? Learn more about how to use ribbons to elevate your business’ brand image, office decorations and more at our blog Ribbons Impressions.

You can also find us on social media to see the other ways you can use ribbons to work for you. And, learn even more about different product uses like name tags and signs on Personal Identification Uses.

Explore all of our ribbon options:

Ribbon Rolls

Badge Ribbons

Custom Top Ribbons

The Art of Corporate Gifting

Corporate gifting is a fun and captivating way to show appreciation for colleagues and clients. Gift giving is also a powerful investment tool for your business. Take a moment and think about how important it is to recognize those who keep your business running.

You are creating a personal connection to people you work with by giving gifts. These individuals will feel more valued and appreciated as they receive a thoughtful gift. And, there is no better way to strengthen a business relationship.

As such, corporate gifting has been on the rise for the past few years. This rise happens as more business owners discover the benefits of thanking their customers, employees and other business partners with a simple gift. No matter the present, how you give to those keeping you in business says a lot about you as a professional.

What is corporate gifting?

Corporate gift giving is an effective way to sustain your customer and employee retention. Giving these gifts will help you build critical relationships with customers and colleagues. And, most importantly, it will allow you to express your gratitude to the company’s employees. It is a simple concept to show appreciation to your professional network and will increase your business opportunities.

According to numerous surveys, most business gifts are given to major clients. After that comes employees, then prospective clients. Reasons for gift giving range from thanking long-standing customers for their business to recognizing a valued employee for working on a weekend. The basic reason is the same: to affirm relationships and enhance the personal connection between the giver and recipient.

Gifts differ from incentives in that they’re offered with no explicit preconditions for performance. They differ from ad specialties in that they don’t contain any blatant imprints or advertising. They differ from recognition in that they’re not part of prescribed programs.

But that doesn’t mean that there isn’t a bottom-line benefit to be derived from corporate gift giving. Just about everyone agrees that when done correctly, gifting is a cost-effective way to build a sense of partnership with valued associates. And, they know that the primary reason for gifting is to acknowledge relationships and improve personal connections.

Why should you participate in corporate gifting?

For some companies, corporate gifting is an essential part of their marketing strategy. It is, by far, one of the most productive ways to grow and sustain your business. And, for many companies, giving is a fundamental detail within their business model.

Most business owners would agree that, when done correctly, corporate gifting provides an opportunity to connect with their clients and strengthen employee ties. And, while there are many reasons for corporate gifting, the underlying goal is to sustain relationships and deepen personal connections between the business owner and their colleagues. Retention, recruiting and business development are three other great reasons to give a gift.

Show how much you value the relationships you have built through your business by handing out corporate gifts. By doing this, your bottom-line becomes a social, rather than a financial benefit. But don’t just give a gift because you think your clients and employees expect it. Give because you want to sustain these relationships.

Because of your corporate gifting, your business transactions increase and so does your customer retention. By giving corporate gifts to your business associates, you continue to develop a positive image in your customer’s mind. So, customers who receive thoughtful corporate gifts from your business tend to buy more products and request services from you.

However, many corporations don’t understand that gifts and incentives contribute to maintaining a business commitment. Corporate gifting helps maintain the relationships you have already worked so hard to establish. It also helps the recipient remember your company because you gave them such an enjoyable and memorable gift.

We are social creatures who express our feelings by giving gifts.

It can be any occasion, be it a birthday, anniversary or to even show love and gratitude, giving gifts is an activity we all do. Let us go back in time to find the origins of gift giving. Giving gifts is one of the oldest human activities; it may have started just after the origin of our species. Even primitive beings gave gifts to one another; often tribe leaders awarded tribe members for any achievement that is gain for the entire tribe.
Earlier gifts used to be a little unusual, but these were the only precious things available at that time. Unusually shaped rocks, a tooth are some examples. These things came naturally from nature and were given without any modification. As we developed tools, holes were drilled into these rocks or a tooth to use them as necklaces or bracelets. Then idols gifted were made from carving wood or stone for as idol worship started among people. Later, people used to offer each other good luck tokens; these token were given as presents. Even today, corporate gifting is part of our everyday culture; it is a means to express our feelings for one another.

So then, to whom should you be sending these gifts?

corporate gifting should include everyone who is important to your business

Your gift recipient list should always include significant clients, business partners, valued suppliers and especially your employees. After all, your employees are your most valuable asset, so you want to show how much you appreciate them. Other notable people to consider sending corporate gifts can include prospective clients or new customers.

Gift these gifts as employee recognition. Some companies give managers a discretionary budget that may be spent on gifts to recognize employees for exceptional behavior. Actions worthy of special recognition include going “above and beyond” to please a customer, putting in long hours to complete a project on time, making a cost-saving or productivity-enhancing suggestion or completing a big sale. Some executives would argue that such actions are expected as part of an employee’s job and should be rewarded at performance-review time. Yet, the evidence suggests that carefully timed and appropriate gifts not only make people feel appreciated for their performance, they also increase the chances people will feel good about going the extra mile in the future.
When giving gifts for a special performance, make sure the gift is appropriate to the employee receiving it, and the presentation is made in a personal and, if possible, public forum. The recipient and his or her colleagues must know why the gift is being presented. Publicity in the company newsletter, or even an announcement in the lunchroom, ensures that people know the types of behaviors the organization wants to promote. Employees typically receive gifts as awards for years of service.

Now, sometimes the hardest question: what do you give as your corporate gift?

Don’t make showing appreciation with corporate gifts for your customers, clients and employees complicated. Company branding is important to remember while you are giving your corporate gifts. And when gift giving, branding is crucial for all corporations. These gifts help to promote a company’s brand and provide continued employee loyalty. And, in the past few years, personalized gifts are replacing other gift types.

No wonder that the customized corporate gift acts as a brand tool and creates brand awareness among the receiver. Gifts given away as a promotional item with the company’s logo and tagline helps create brand recognition. The best way to create awareness is by giving small promotional gifts as it not only attracts more people but helps to retain your brand in the market.

Remember to choose gifts that will assist in cementing business relationships and boost your sales and service requests. The best gift option is something that will be meaningful for your recipients. So, make sure to do your research before selecting what you are giving away. What works for one client may not work for your employees. Frequently, businesses must decide on several gift types to accommodate all of their recipients.

Businesses have a lot of different choices for what to send people as corporate gifts. As a rule of thumb, think about how professional you need the gift to be. And, consider if you would want to receive the gift as well. Remember not to overstep your bounds if you are trying to personalize these gifts. Keep in mind that this is your opportunity to connect with an individual using marketing strategies.

personalized ribbon tied around a chocolate treat for corporate gifting

P.S. Don’t forget to personalize your corporate gifts!

Attach a personalized handwritten note to every gift for an added touch so your colleagues and clients will remember you for years to come. Oh, and hand deliver each one so you can continue to strengthen every business relationship you have.

Why Every Work Environment Needs Name Plates

Name plates are commonly seen around nearly every work environment, and here is why. From wall hangers to desk wedges, name plates have become an almost essential piece to any work environment. And, with so many types available, it is easy to add a professional and personal touch to any working space.

When appropriately displayed, name plates are practically a compass in any work environment. Used on a desk, they provide names for colleagues and guests. Place them on a receptionist table, and they can be used for giving instructions or directions to clients and visitors. Or, use them throughout your office or store to create a flow from each department into another.

The flow they create into every department helps so that when newcomers or guests enter the office, they will know where they need to be. Finding directions to rooms and people is no longer an issue when name plates are used properly.

Name plates are an integral part of any work environment no matter where you use them. Here are some ways to make sure that you are, one, purchasing the correct name plate for your needs and two, displaying them in the best way possible.

First, remember to create consistency in your work environment.

No matter how big your company is, using your brand is what makes you stand out. Your logo represents not only your company but also the overall commitment to your clients and customers. And, in the name tag world, using your logo consistently on all identification products helps to define and identify you.

From colors to logos, consistency matters. So, finding the right consistency with logos, colors and fonts helps to solidify your message. By defining what your brand identity is upfront, you help establish your company as an industry leader. We make it easy to keep your logo and text the same on all name tags and name plates. Using our available materials and colors will help achieve this task. After all, a company who ensures that their brand is well developed will retain and make future connections with their clients and consumers.

Adding a logo onto any name plate is an excellent way to maximize your brand recognition. And, finding that perfect name plate just got easier! Choose from a variety of materials to customize any name plate to match your work environment. Logos can be engraved or printed depending on the style you choose.

Next, think about who needs a name plate.

While name plates are often seen on desks and counters, do not underestimate their power of persuasion. From a corporate gift during the holiday season to expressing appreciation to a colleague for their help on a project, each name plate is unique. And, here is how: the name!

Everyone loves to hear and see their name. And, by displaying it on their desk or office door, they can see it every day. Make them feel special by using their name in meetings, during conferences or simply in daily greetings. Your personalization of your employees will translate into your business goals and deals and thus reflects into your work environment.

What is the significance of a name plate in a work environment?

As a name plate is the easiest place to display someone’s name and title, it becomes essential to any work environment. Most people find that having their title visible is necessary during their busy days. These name plates continuously remind someone of their status and help others see it as well. So, it is a perfect gift for anyone to help them understand what they mean to you. Name plates, in this sense, are the gift that keeps on giving. And, even if someone does not have a desk to stick that plate on, they are sure to find somewhere else to display it proudly.

There are many different professions that can use name plates. Teachers, receptionists, elected officials, lawyers, accountants and so many more professionals benefit from having a name plate. No matter where you put it, the door, a desk or even a bookshelf, every work environment will benefit from having visible name plates. So, do not underestimate the power of these identification tools.

Name plates are also a useful tool to improve many experiences within your company. From signage to room identification, help your customers easily navigate your business. Use them for employees who have an office. Or use them to identify different sections of a store. No matter how you need to use them in your office or store, they are sure to help you stand out from your competitors.

Some of the Top Uses for Name Plates

Display someone’s name and title on a desk, door or wall mounted name plate. Yes, it is that simple! Create desk and wall name plates for yourself, your managers, the CEO or your entire company. Add a personal touch to any work environment by displaying not only a logo but also a person’s name and title.

DIRECTIONS AND INSTRUCTIONS

Providing instructions or directions to visitors in any store or office is a must. Customize name plates with important instructions to meet any office need. Whether it is to point out a meeting room or a restroom, these directions are required in most work environments.

PRODUCT LABELS

Whether it is a restaurant or retail store, name plates are perfect for letting your customers know what exactly they are getting. Provide a clear label for your next buffet or end cap, and consumers are guaranteed to come back for more.

AWARDS

Executive desk blocks are perfect for showing just how much you appreciate someone. They also make an excellent award for any achievement. With a class of excellence above any other, these beautiful name plates are sure to show how much you care.

BRAND RECOGNITION

Adding a logo to a name plate is an inexpensive way to maximize brand recognition for both employee and company benefits. And they are a great way to create consistent branding throughout any office, building or store.

Corporate Gifts Worth a Wow

It’s easy to give perfect corporate gifts that everyone will enjoy.

Showing appreciation with corporate gifts for your customers, clients and employees doesn’t have to be complicated. And, most importantly, it doesn’t have to be a mundane gift. We all have several promotional mugs, t-shirts and other items that we receive as thank you gifts. So, what makes you stand out from your competitors?

Deciding on a product to give can be a difficult choice. And at this time of year, it’s important to start thinking about those corporate gifts. Not only is gift-giving one of the best ways to improve office morale and grow and maintain your business, but it has become expected as a way to acknowledge a working relationship.

These make excellent corporate gifts. And this is one of the best ways to grow and maintain your business. Most companies agree that the fundamental reason for corporate gifting is to acknowledge relationships and improve personal connections.

Name Plates for Your Work Environment

Whether it is hanging a name plate from a cubicle wall or using an acrylic desk block for office signage, name plates prove over and over to be of significant use in any work environment. They provide a professional, yet affordable solution for every business for identification uses. And, no matter where they are displayed, they are sure to help your company stand out.

Our Name Plate Styles

Classic

Engraved names and titles are what these plates are all about. Start with your size and color, provide your name list and done!

Logo

With full color printing or simple engraving, your logo is guaranteed to stand out for everyone to see; then add text as needed.

Reusable

Blank or printed, the back plate to this reusable system looks great with your inserts. Then, slide the whole thing together.

Contemporary

Reusable and printable, how does it get any better than this? Each plate comes with an attachment choice for easy display.

Acrylic Desk Blocks

Modern and sleek, these acrylic name plates are perfect for a classy, sophisticated look on any desk or other flat surface.

Executive Desk Wedges

Get highly professional with one of these gorgeous wooden wedges. They look stunning on any CEO’s desk or even in a lobby.

Harnessing the Power of Personalization

In order to harness the power of personalization, you must understand the relationship between a company and an individual. Yes, many who read this are most likely representative of a corporation or business. And, yes, many will look at this information from a marketing standpoint.

After all, personalization is a powerful marketing strategy that is easy to incorporate in daily business. But, the trick is to remember that the power of personalization applies to everyone in everyday life, especially the little guy.

Personalization should also be on a business level. This includes a company’s brand. Your logo communicates not only your company but also your brand and overall commitment to your clients and customers. And, creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts), lets people know you’re proud of what you stand for.

By defining your brand upfront, you help establish your company as an industry leader and key influencer. So, making sure that your logo balances your brand at the top of your industry can be quite the process. Many businesses use networking as a key factor in their marketing plan. It helps to develop a strong feeling of trust between those involved (consumers and colleagues) and plays a big part in raising the profile of a company.

First, let’s look at the advantages of personalized marketing.

Marketing is a business promoting and selling their products or services. This promotion also includes market research and advertising. And, what better way to advertise than with personalization. Whether that’s your branding or remembering the little guy, you need to focus on what best suits your company goals and your customer’s needs and happiness.

standing out in a crowd and remembering the power of personalization

Remembering that little guy is often a struggle inside a business model. But, it is one of the most essential tasks any CEO or higher-up can accomplish. After all, it’s those little guys who make your business grow from day to day. So, marketing to them is necessary to stay afloat in today’s business world.

Your key to keeping clients and customers happy is simple, yet powerful: PERSONALIZATION. With the rise of the digital world and all the technologies that come with it, your marketing must evolve to match. And, the best way to grow is to harness the power of personalization. Find and understand your customers’ individual needs and desires. Once you harness that, personalization will start to flow naturally.

It’s all about knowing who your customer is.

There is a growing intolerance on the part of customers to have fragmented experiences when doing business. And, there is a price to pay for doing so. Research with the CMO Council found nearly half of North American and European consumers will abandon a brand and take their money elsewhere if they repeatedly encounter “a poor, impersonal or frustrating customer experience across channels of engagement.”

Personalization means all the difference in business goals and customer retention. Companies must modify all of their interactions individually to ensure a personalized customer experience. And, if done correctly, there is an undeniable power of personalization that becomes an incredible tool for marketers. Entrepreneur also says, “The first task of effective marketing is to get noticed and stand out from the clamor of competing advertisers.”

So, it is your duty as a business to get your customer’s attention and then keep it. Most companies thrive with this vantage point only because of the power of personalization. Whether it’s an emailed marketing message or a salesperson personally reaching out to a client, personalization is critical in all communications.

Remember this: people will always buy from people, not companies. And, most importantly, people who they trust. Sending handwritten notes or small, personalized gifts is a little extra touch that shows we pay attention to our customers. The beautiful thing about this is that it’s never just an advertising ploy. You really do have to get to know your clients to know about their special events, and that’s when personalized marketing becomes a genuine relationship.

Make it about your customer.

the power of personalization shown on two mugs with one featuring an individual's name

Let’s take into consideration what the effect of someone’s name imprinted on a gift or award does for them. Dale Carnegie famously said, “Remember that a man’s name is to him the sweetest and most important sound in any language.” With that in mind, remember that someone will more frequently drink from a mug with their name on it than one with only a logo or brand. By adding an individual’s name to a gift (even if it also features a corporate logo), it adds personal value and meaning.

Personalization is a popular trend that enhances the customer experience. It starts with knowing the customer, or maybe a better way to say it is remembering the customer. Virtually all (96%) marketers agree that personalization advances customer relationships. Eighty-eight percent say they’ve realized a measurable lift in business results from their personalization campaigns. The power of personalization improves visitor engagement and the customer experience, which leads to more sales.

Making a connection is important at the customer level. Each consumer will see personalization as your way of including them in an essential business circle. Personalization essentially means interacting with your customers and meeting their needs. And, when you use the power of personalization to include everyone in this process, any business will flourish.

Identifying and meeting your customers’ needs.

When handled well, personalization will always strengthen a customer’s experience and, in turn, increase your sales. From offering related products in an online shopping experience to remembering a customer’s name, personalization comes in all forms. So, show your customers that you know and understand their needs and that you have their values in mind when doing business.

From name tags for employees to something a bit more personalized (like a mug) for your customer, everything with a name on it is essential for any business. And don’t forget that this personalization drives instincts, urges and repeat purchases. The more you know about your clientele, the better you can mold their experience.

So, sound off with your customers in mind. After all, meeting your customer’s needs adequately and proficiently is what personalization is all about. Add their names to your products, or simply use their names while doing business with them. Open your doors with a greeting saying, “Welcome, David!” Or, try engaging your online customers with email blasts that are tailored specifically to them. But always start by acknowledging the recipient by name!

The Power of Personalization

Consider this: would you want to hear your name as you walk into your business or a simple, “Hey, you?” The answer is that everyone wants to hear or see their name. Admit it, we all walk into that souvenir shop while we are on vacation and spot the carousel display with the keyrings. We instinctively walk over and peruse the names. And, when we find our name, we’re excited! It doesn’t mean we’re going to purchase the keyring or other souvenirs, but we love to see our name emblazoned on something.

So, how do you think your customers feel when you use their name? Today, personalization is more important than ever as consumers have access to content from a plethora of channels. Among this overload of information, personalized content manages to attract consumers’ interest. While all other information hits them in the face and still gets ignored, personalized content talks directly to them.

Don’t ever think that the power of personalization lies in your marketing schemes. It is not, after all is said and done, about you, the business owner. It is always about your customer and their needs. Now, that isn’t to say that your brand isn’t important; it is. But, remember that little guy? He’s what is keeping your business alive. See him, acknowledge him and most importantly let him know he is wanted.

But, remember that personalization goes both ways. Treat your employees the same way you would treat your customers. Make them feel just as special with using their name in meetings, during conferences or simply in daily greetings. Your personalization of your employees will translate into business models and deals and thus reflects onto you as an owner. And that’s the best kind of advertisement. See, there is power in personalization!

Lastly, consider the power of personalization has on people.

There are always challenges associated with personalization because there is no magic formula that will make it right. At best, there are educated guesses about what your consumers want. If consumers feel a brand is being too pushy, they are more likely to unfollow it. Always try to keep yourself in the shoes of the customers and try to think from their perspective. Personalization helps consumers discover new things and often leads to unplanned purchases. When executed correctly, personalization can have a great impact on your bottom line.

You can’t deny that the customer knows in the end that it is all about them. So, play to that knowledge. Whether it’s your employees wearing name tags and promoting your brand, or a personalized gift wrapped in special ribbons, remembering your clientele individually is the name of the game. At the end of the day, that little guy is the most important person in the room.

So, keep them entertained with your business. Let them know how much they matter. And, it’s simple: just use their names! The power of personalization is truly all about the customer helping you stay in business.