Greeting someone by using their name establishes a personal connection. Remembering someone’s name is the best way to get their attention. Using a name shows courtesy and respect toward them. It’s a way of making a positive impression on someone. And, to some, it’s the most important sound of their day.
Why is it so important to hear your name? Your name is what connects you to your family and friends. It’s what makes you so unique. Without your name, you are just another face in a crowd. And when someone uses your name, any situation becomes personal.
Dale Carnegie, an expert in relationship building, tells us, “A person’s name is to him or her the sweetest and most important sound in any language.”
Name tags are the perfect way to make sure that someone knows your name. And they are increasingly important in the world today. How can someone, whether a fellow employee or a customer, connect with you without knowing your name?
There are so many reasons to be wearing a name tag.
When working, name tags help provide security and a sense of belonging. They also help those around you to know who you are and if you can help with something they might need.
Another reason to wear a name tag is demonstrated by this poignant, albeit brief, interaction.
“This morning, I was at the local coffee shop. The young lady who prepared my coffee was wearing a name tag, and I was able to thank her by using her name. I could tell this made her feel good and appreciated.”
Using a person’s name shows that you have gone out of your way and taken the time to make a personal connection to them. Remember, business is not only about selling or making money. It’s about connecting with those around you. Without a personal connection, no goods or service are shared. Nothing will happen. Once that connection has been made, you can form a trusted relationship.
Name tags make every connection emotional and personal. It causes people to remember with whom they are doing business. It sets an individual apart and makes them feel special. And it’s the best way to get someone’s attention.
Coller Industries prides itself on our contributions to our community. Donations to repeat customers make our work completely worth it.
With being the go-to specialist for all personal identification needs, Coller Industries enjoys donating name tags and other custom items to those who need a little bit of help. And, while we care about all of our customers, we love it when we have clients who feel comfortable coming back to us every year. Part of our community of caring means that we give back to the community.
The Cheesecake Factory Charitable Foundation
Sherry O’Neill is the General Manager at The Cheesecake Factory Charitable Foundation. She said, “In addition to the 15th Annual Golf Tournament event to raise funds for City of Hope Comprehensive Cancer Center, the Foundation works within The Cheesecake Factory’s inspiring and engaging culture to allow staff members the opportunity to give back to various parts of their community.”
The Foundation exists to fulfill its mission through enhancing surrounding communities’ well-being. This non-profit organization was created not only as a means to raise funds for worthy causes but also as a way to unite our caring and conscientious staff members in charitable causes.
O’Neill also said, “These continued donations help us facilitate an essential aspect of our event, identifying valued bidders. At the Foundation’s Annual Golf Tournament, members wear name badges. These leverage communication, allow for ease of execution, and ultimately create an amiable atmosphere. This encourages members to return each year and continue to donate to City of Hope Comprehensive Cancer Center.”
“On the day of the golf tournament, every volunteer, employee, and attendee will have their own name badge,” said O’Neill. “The donation, which was kindly offered to us, helps to offset the cost of ordering necessary materials.”
We are grateful for organizations such as The Cheesecake Factory Charitable Foundation. All of our donations are sincerely something that helps us stand out from our competition.
“A name tag can show more than a name. It can be an opportunity to market your business and its purpose.”
While we have no affiliation with Ms. Mansfield, we agree with her perspective on name tags!
Here are some excerpts from her recent article “Your Name Here.”
(It) was a fantastic conference. Everyone who attended, presented and exhibited had to wear a name tag. It was large with heavy-duty plastic and a stable, double-attachment lanyard. It was the crème de la crème of name tags.
Every person had a name tag. It displayed their first name only and the tagline, “Here to Serve” under the name. From a marketing perspective, Botlierskop won the name tag game, hands down.
A name tag is a marketing and communication tool that provides critical information. The information is — or should be — dependent on the purpose of the event and the name tag viewer… We also interacted with other staff, all of whom were wearing name tags with their first name only and “Here to Serve.”
That was everything we needed to know. First name only, since we did not need to know their last names, and “Here to Serve” should tell you everything you need to know about Botlierskop’s commitment to customer service. Everything you needed and anything you could think of — all you had to do was ask.
Our name tags consisted of a peel-and-stick tag with our ISPO country and flag. Not having a name was disappointing, especially because we were there to meet and network with fellow representatives.
Mansfield suggests, and we concur, that when wearing a name tag, it’s all about content.
As such, here are a few pointers to make a difference in your name tag. And to help it stand out from the rest and be the “crème de la crème of name tags.”
Remember the primary purpose of a name tag is to show someone’s name! The real difference this makes is to identify the wearer.
Include only necessary items such as a small company logo or a short title. This information makes someone easier to identify quickly.
Make your tags say something memorable. Ms. Mansfield gave the example of “Here to Serve” for this important aspect.
Remember that your name tags are your branding. Whether it is a personal name tag or one for business, it will stand out in someone’s mind, so make sure you are representing what you want to.
Name badges are meant to be a networking tool. Make sure you create a name tag that keeps the person wearing it approachable.
While these tips are not a complete list, they are a starting point to make a difference and are sure to get you on your way to having the “crème de la crème of name tags!”
Branding is one of the most important parts of any business. And, it doesn’t matter if that business is large or small. Building a strong brand helps a company or organization be financially secure. Product marketing is really where this process all begins.
A company’s brand is what they are, what they want to be, and what they aim to become. It can be a promise of quality, trust or service.
A brand is what makes a company or organization truly unique. Branding should make any business stand out from its competitors. It lets the consumer know what to expect from that company.
To be successful in marketing a company’s brand, a strong branding or marketing strategy must be present. To determine the brand of a business, a target market and the product or service needs to be identified.
By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool for company branding.
A few things to consider when working with a brand:
Brand Identity: This is the customer’s knowledge of and ability to recognize the brand.
Brand Meaning: This is the character of the brand beyond the image. And, it includes product or business features, reliability, value and experience.
Consumer Relationship: This is the attitude of the customer toward the brand.
Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating. This encourages product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should possess the above characteristics.
Many of our name tags and other personalized products can have a logo added. Name tags can be laser engraved or printed with a logo and company name as well as a person’s name. Reusable name badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.
A company brand serves as a promise to the customer.
Remember that the brand will be used in a marketing strategy and requires extensive research. This applies no matter if the business offers a service or product. Consumers must understand a brand to increase the effectiveness and value for the company.
Networking is a supportive system of sharing information and services among individuals and groups having a common interest.
And, whether you are wearing a name tag for an event or work every day, chances are you don’t realize the impact which you are making. In social settings, name tags can level the playing field. They are also free advertising for your company. And, they inspire people to be more approachable.
Step One: Always wear your name tag! It’s the key to great networking!
A name tag reminds you to be open and honest. You can’t hide behind it. And, it gets you to network, to put yourself out there, and to make new friends. It gives you the opportunity to brand yourself, your image, and your company, with honesty and trustworthiness.
Your name tag is your best friend for several reasons. A person’s name is the first thing that most people forget upon the first meeting. Without the aid of a name tag, people are less likely to approach if they don’t know or have forgotten your name.
Consider all of the commitment you have access to when wearing a name tag. Networking isn’t easy, but when you are willing to put yourself out there, others around you are apt to feel more at ease and will connect better and more frequently.
Step Two: The most important thing is to get your brand noticed.
Your name tag reflects who you are and humanizes you to others. Most people have a tendency to judge on first impressions, especially when everyone in the room is a stranger. But, if you have a way to make yourself stand out, your brand will become recognizable. And, it helps to make others more at ease around you.
If name tags are provided at an event, use them. Don’t be a name tag snob. They are there to make greeting others easier. They reduce possible awkward moments and help you remember names gracefully.
Step Three: Talk to others and, as always, wear your name tag!
It will help you be fearless. Wearing a name tag in a room full of strangers is an invite for people to talk to you, and for you to talk to people. You don’t need someone to introduce you, so be fearless and take networking into your hands.
The Cheesecake Factory Charitable Foundation
