Small Business Identification

So you just started your business, and you need some help with your name tags and other small business identification needs? Well, look no further as you have reached the Name Tag Experts! We know just what your identification needs should look like. From adding a logo to designing and layout, we’ve got you covered.

First, you need to understand that it’s all about your business. Think about why you started the company (i.e., what your product or service offers your customers). Now that you have that in mind, you can begin to think about which identification products you need to order. From name tags to ribbons, we have everything you will need.

A Five Step Guide to the Perfect Name Tags

Engraved, gold plastic name tag with a company, name and title for small business identification.

Let’s start with name tags! A name tag is a powerful tool that, when designed correctly, makes your business memorable. If you want customers to remember you and connect with your company’s representatives, let us help you learn how to design the perfect name tags for your business.

1. Decide what you want to accomplish with your name tags. This goal will determine what you put on them.

2. Figure out which tag size you need. Choose a size that matches your logo and the information you need to add to it.

3. Design your layout. Allow enough space around your text and logo so the viewer can distinguish each piece of information.

4. Choose a font for your text. The font gives your name tag a certain vibe, so make sure it matches how your business helps your customers.

5. Select the color combination for your name tags. While your name tag colors should match your brand identity, remember that your text still needs to be readable.

If you need any additional help trying to figure out which product is best for your small business identification, use our name tag selection guide to help.

Name Tag Selection Guide

Make sure your name tags provide all of the necessary information. Most importantly, for a name tag to do the job required, the name must be easy to read from a comfortable distance. Other valuable information to include can be a title; this can help open communication at networking events and between your employee and the customer. (Learn more at https://www.nametag.com/selection-guides/name-tags/.)

Making Small Business Identification Work for You

Now that you have selected the perfect name tag, think about what other needs your company has. All small business identification should retain your original business message: how does your product/service best serve your customer. So, when you are ordering name plates, ribbons and even award plaques, remember that consistency is a must.

Matching engraved name plate and name tag for small business identification.

From colors to logos, consistency matters.

Using name tags, name badges and other personal identification items will establish your brand. Your brand is how you define yourself and your business. By defining this as you get started, you help establish your company as an industry leader. Finding the right consistency with logos, colors and fonts helps to solidify your message.

Make sure to use the same colors for all of your logo work. Find a way to keep your logo and text the same on all name tags and name plates. If your office uses signage, make sure to include the proper colors and consistency. A company who ensures that their brand is well developed will retain connections with their clients and customers.

Ribbons, Lanyards and Other Identification Products

Make sure that everything you use for your business matches your message. From ribbons and lanyards to all of your name tags, use your logo and business colors for the best recognition. Some companies eventually rebrand or change their colors. If you end up doing this, remember to update your name tags and ribbons to match. Your customers will thank you as they continue to do business with you.

Do you need more identification tips? We provide many tips and strategies in our blogs, and you can always ask for help whenever you need it. So, leave a message, and we’ll get you the learning materials you need.

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