Pantone Color: What is it and how do we use it here at Coller Industries?
Every year since 2000, Pantone has released a “symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.” This color selection becomes more prominent throughout each year following the announcement, and is mostly seen in home décor, fashion and other similar areas.
And, for the first time in Pantone’s history, they have released a two-color scheme as the Color of the Year 2016; welcome Rose Quartz and Serenity!
As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
In a webinar presented by Laurie Pressman, VP of the Pantone Color Institute, she expressed the means by which Pantone chooses the annual color release. “These colors are emotionally reflective of a social mindset,” explained Pressman during the webinar. “They truly are reflective of the tranquility and inner peace that consumers are looking for.”
While Name Tag, Inc. doesn’t specifically take part in Pantone’s yearly celebration of the Pantone Color of the Year release, we do accept its importance.
However, as a personal identification provider, Name Tag, Inc. is limited to how these colors might be expressed. While one simply cannot buy a metal name badge in Serenity or Rose Quartz, a plastic full color name tag may be purchased. The reason for this is how they are produced.
Full color name tags are printed using a thermal transfer process to capture a logo in crisp and bright full colors. This process enables the customer to print a logo or background color to extend off the edge of the name tag (bleed).
Another way to utilize the Color of the Year is to order a UV Color Logo on either a name tag or a name plate. Both items will use a full color process that leaves a quality, high resolution image with bright colors and gradients.
Here is a side note for color matching:
Pantone Matching System (PMS) colors are the best way to let us know what colors are expected. Name Tag, Inc. will make reasonable efforts to match provided PMS colors. However, due to restrictions and limitations in the production processes, we are unable to guarantee color matching. Hot-stamping, engraving and surface colors are also limited to available materials, and variations and environmental factors in such preclude any color guarantee.