The Importance of Wearing A Name Tag (Part 3)

Is it necessary to wear a name tag? (Part 3 of 3)

Scott Ginsberg name tags name badges approachability

“If everybody wears name tags, no more fighting, no more intolerance and no more disrespect.”

~Scott Ginsberg~


Name tags are part of many people’s daily lives. They are worn at department stores, restaurants and many other places in order to identify the wearer to the patrons of these establishments. Pulling from the definition of a name tag: it is an identification label worn as a means of showing one’s name and/or affiliation.

Scott Ginsberg has come up with a philosophy about wearing these name tags. “”Everyone should wear name tags, all the time, everywhere, forever.” Scott is The Name Tag Guy. He is the only person in the world who wears a name tag 24-7. He has taken this simple idea and turned it into a business and his adventures have earned him recognition as “The World’s Foremost Expert on Name Tags.” Scott has written several books on approachability, marketing, branding, leadership, creativity and business strategy. He also speaks about these topics.

“A few years ago I gave a speech to a group of individuals with disabilities. I was terrified. I thought the message would go completely over their heads. And I assumed that their intelligence level would keep them from understanding me. I was wrong. They loved it. Best audience I’ve ever had. Afterward, a young man from the front row ran up to me with a huge smile on his face. And although his mental condition made it very difficult for him to speak, he placed his hand on my chest and said: ‘It’s not the name tag; it’s the heart behind it.’ Just because someone is broken doesn’t mean they can’t teach you.”

adhesive name badge name tagThese special people taught Scott a great lesson and everyone else can learn the same. Name tags may be a standard in many places, but they are unique. They present you in a way that is very specific to you. No one else can take credit for you, except you. So, in answer to the original question, YES! It become necessary at a point in everyone’s life to wear a name tag.

Whether it’s for professional or social reasons, name tags will always play an important role in your life. To quote Scott, “Through the basic unit of self-disclosure, we reduce the social distance between each other. We don’t have to snap our fingers to get someone’s attention. We just say their name and start engaging. The name tag is a conversational entry point. It’s an interactional accelerator. Permission granted, socialization ensues and the lines of communication are sparked open.”

Name Tags Help Distinguish Brands and Employees

Social Science Research Solutions (SSRS) recently conducted a study for, asking how important it is for customers to know the names of those they’re doing business with. Overall, an overwhelming 96% said it’s important to recognize the name of a person when doing business with them, and 76% said they place more trust in a business and consider the business to be more professional if their employees are wearing name badges.

Those statistics speak for themselves: name badges increase transparency, customer loyalty and professionalism.

“Clearly, customers place a higher level of trust in businesses that visibly brand and distinguish their staff by identifying them with professional name badges that promote accountability and further a commitment to customer relations,” said Marla Kott, CEO of Imprint Plus, in a news release. “Companies invest a great deal of monies and effort into their branding operations, and employees are the key to a successful branding initiative.”

SSRS and Imprint Plus also asked whether name badges help prospective employees stand out in job searches, to which 75% of respondents answered “yes.” In addition, the majority of respondents agreed that wearing a name badge to conferences and networking events assists in personal and business branding.

Wearing a name tag can be a huge (and often underutilized) asset, whether you’re in the office or not. Remember how important name tags can be, and how big of an impression they can leave!

Get yours today!

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Branding for the Small Business Owner

[Your Company Name Here]

As William Shakespeare once said, “What’s in a name?” To a small business owner, a name, a brand, and a logo can either mean success or failure. When naming a company, take several things into consideration, including the following:

What will our name represent to potential customers?
Is there an open URL for the name?
Does the name have the potential to be a nationwide brand?
Does “business name” have the potential to be the ubiquitous phrase for your niche market?

Within the ever-expanding market, there are many company names that will be associated with your brand. Although these names may be easily branded, the idea had already been used. You will want a name and a brand that would automatically be associated with professionalism, while being unique enough to be its own, individual brand.

When naming a company, it is very important to incorporate the KISS method (Keep it super simple) was originally Early investors insisted on paying $200,000 for the domain name because it was simpler and one less syllable. The more syllables in a domain name, the less visits your site is likely to get. This is why domain name availability must be se riously considered when branding a company.

What will your tagline be? A tagline is your first opportunity to convey what your company’s mission statement is to potential customers. When will consumers need your services? Set our with goals for yourself and your company. Make sure your tagline reflects those goals.

Stay true to your brand. If the goal of your brand is to convey professionalism, ensure that your company lives up to that mantra every day. If your brand conveys innovation, then ensure that your company stays ahead of the curve. Make sure customers get what they expect from your brand and nothing less.

Create a simple, unique logo and place it everywhere.The bird, the McDonalds golden arches, the Apple apple and the NBC peacock are all perfect examples of this. According to Twitter, their iconic blue bird is so successful because it is “reflective of the community spirit behind the site.” What logo would most effectively represent your company? Like a tagline, a logo is a free effective way to communicate the purpose of your company to the masses.