Helping is a Coller Industries Tradition

Here at Coller Industries, we are helping to make a difference in our customer’s lives.

Donations are a big part of who we are here at Coller Industries. Helping our non-profit customers with their purchases may seem like a small thing, but we understand the difference that it makes. And we love having repeat donations!

For the past few years, we have been donating to An Infinite Mind. This non-profit has a particular and unique goal. It is to raise awareness and support for those with Dissociative Identity Disorder (DID). And, we think they are doing an excellent job!

Here is a little bit about them:

donating time and goods in helping those in need“The brain is merely an organ, but the mind is infinite.”

Far too often, people with dissociative identities are portrayed as crazy or unstable. They have faced accusations of making up this disorder. The stigma associated with DID has led to countless men and women living with dissociative identities to hide their true, whole self in fear of the repercussions if they are found out. An Infinite Mind was formed out of a need for accurate information on all Dissociative Disorders but especially DID.

Jaime Pollock, Founder and Director of An Infinite Mind, said, “In short, we are a national non-profit dedicated to helping adult survivors of childhood sexual abuse heal through supportive services, education, advocacy and awareness.”

We donated badge holders, inserts and white flat lanyards.

donating time, goods and name badge holders in helping those in needName badge holders are an event staple as they are frequently used for conferences, conventions, trade shows, meetings, schools and visitor passes. Not only are they an excellent choice for events, but they are also a fantastic option for reusable needs, such as in a retail environment.

 

donating time, goods and badge lanyards in helping those in needLanyards are noted for their ability to keep essential items like a name badge or pen close at hand. They are used in a broad range of activities from the workplace to schools and concerts to trade shows. Most often they have a name badge holder attached, and sometimes the badge holder displays the entire agenda for a meeting or conference.

Our conference is a secure and safe place for our attendees so without a name tag they can’t enter. It is a very important piece of the event!” Pollock explained.

As An Infinite Mind is entirely volunteer-run, every donation counts. Even one of name tags and lanyards! We are always helping where we can.

Company Branding with Name Tags

company and corporate branding with name tags name badges and lanyardsWhat is company branding?

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service.

A brand is what makes a company or organization truly unique. Branding should make any business stand out from its competitors. And it lets the consumer know what to expect from that company.

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially secure. Product marketing is really where this process all begins.

To be successful in marketing a company’s brand, one must have a strong branding or marketing strategy. To determine the brand of a business, one must identify a target market and the product or service distribution means.

By doing so, the organization can communicate the brand to this target market. And with the use of personalized ribbons, a company’s brand will truly stand out. Personalized ribbons are truly a great tool for company branding.

A few things to consider when working with a brand:

logo name tags and name badges are great for corporate and company brandingBrand Identity: This is the customer’s knowledge of and ability to recognize the brand.

Brand Meaning: This is the character of the brand beyond the image, and includes product or business features, reliability, value and experience.

Consumer Relationship: This is the attitude of the customer toward the brand.

Remember that a brand is the means to communicate with a chosen market. Each brand needs to be visually stimulating. This encourages product loyalty. Carefully designed branding leads to a secure business or organization. An organization’s brand should possess the above characteristics.

Many of our name tags and other personalized products can have a logo added. Name Tags can be laser engraved or printed with a logo and company name as well as a person’s name. Name Badges come with printable inserts that can easily have a company logo added. Even order custom lanyards with a company or organization logo to promote branding at a corporate event.

A company brand serves as a promise to the customer.

Whether this promise is of services or product, remember that the brand will be used in a marketing strategy and requires extensive research. Consumers must understand a brand to increase the effectiveness and value for the company.

Four Favorite Name Tag Features

Name tags and name badges have a controversial past, but there is no reason to have a fear of name tags. Here are four name tag features to overcome that fear.

Some people believe that name tags are useful for businesses and others believe that name badges block individuality and are becoming obsolete. In either case, most people can agree on one thing, name tags and name badges can help when trying to identify people in large groups and in certain surroundings.

using logos as name tag features and name badge featuresFirst, and the most obvious, providing identification. One of the most important name tag features is that they reinforce someone’s identity. When a retail employee wears a name tag with a company name or logo clearly visible on it, that name badge becomes a subtle form of advertising and it reinforces that company’s brand into the minds of any customers.

The second name tag features, and maybe a little less thought about, is security. Name badges make it easier for employees to recognize those who might not belong. As an example, if an employee is accustomed to seeing his or her fellow employees with name tags, an abnormality would be spotted easier. This is particularly true for a company that deals with sensitive information or products. Anyone that may be out of place would be immediately spotted to help maintain the company’s security.

adhesive name badges provide name tag features such as quick identificationThird, providing an immediate relationship with the viewer. While this is a more subtle use of a name badge, it is just as important as other reasons to use a name tag. Name badges worn at a school reunion help attendees to locate old friends and job memories. They are great for ice-breakers and other games that might be played at such an event. Name tags allow someone to be easily identified and give information on who that person is, such as a title or department that said person might work in. Several surveys have discovered that customers prefer interacting with employees that wear name tags.

Last, but not least, is professionalism. This is probably the second most thought of name tag feature. Business name tags subtly encourage the wearer to maintain some professionalism while being worn. Sometimes it is easy for employees to forget where they are, but by adding a name badge or name tag, this is less likely to happen. While there is nothing wrong with having a casual working environment, a name tag will ensure a certain amount of professionalism.

So, don’t be afraid of the ever elusive name tag. They are your friend and can be very useful in many situations. They should never be overlooked.

Thank You and Happy New Year Wishes

As we come to a close of this great year, Coller Industries has to send a thank you to the most important aspect of our company: you, the customer.

We have seen growth in our company in many ways, and we have many people to thank for that. First, we have seen our website www.nametag.com go mobile and provide access to so many others that may have not seen it before. We have seen growth in sales and in repeat clients. We are ever so grateful for that!

speedy badges reusable name badgesWe have also seen growth in our inventory. Earlier this year we were able to roll out our Speedy Badges and offer those to our clientele. Speedy Badges are so easy to use and come in three different colors. They are simple to assemble and are fully reusable. And, they have been a huge hit!

We have seen growth inside our company as well. We have a strong Customer Service Department who is ready and available to assist in any need a customer may have. They are a wonderful addition to our company. And, as customer service is our main goal, we want and need to make sure that our customers are happy with our products and that they match to the customer’s needs. Our Customer Service Department sees to that need and fulfills it with flying colors.

Production and Shipping also do a wonderful job with making sure all orders are produced and shipped appropriately and in a timely manner. Again, they assist with making sure that our customer’s needs are precisely met.

We have also seen growth in our Marketing and other departments. Marketing has made our website fully mobile and is working on other things to make sure that you, as our customer, are highly satisfied. Our first goal is to see that our customers are happy and satisfied with our products and that all needs are met when seeking personal identification products.

We would like to thank all of our wonderful customers for an outstanding year! You are the reason we are in business and we want to acknowledge that. And with that thank you, we also wish you a wonderful and happy New Year!

thank you and happy new year to all our customers

Donation Spotlight: An Infinite Mind

Donations are a wonderful way to celebrate the holidays.

They are also a great way to highlight our customers; especially our repeat customers. An Infinite Mind is no exception to this. Coller Industries has had the pleasure of working with An Infinite Mind for the past six years and enjoys supporting their cause. While a simple donation of name badge holders may seem small, it means a great deal to the recipient. “We are very appreciative of the continued support of Coller Industries. It not only means a lot to me personally but also to our attendees to know someone cares about this cause,” says Jaime Pollock, Founder and Director of An Infinite Mind.

An Infinite MindAn Infinite Mind works with adult survivors of childhood abuse who have dissociation and DID (Dissociative Identity Disorder). They are a non-profit organization that educates and advocates for these adult trauma survivors. They offer workshops, support groups and supportive therapies to improve the lives of these survivors. An Infinite Mind also holds an annual conference for these survivors, their loved ones, and mental health professionals.

“The conference is priced to cost in order to keep it affordable to all who want to come. With the continued generous donations from Coller Industries, we are able to keep our costs low, which in turn keeps the cost of the conference low,” Pollack graciously said.

Vinyl Badge Holders: 2.25x3.5 inches
woven badge lanyards
badge holder paper inserts

 

As part of this conference, Coller Industries provided a donation of badge holders, inserts and lanyards. These items will be used for volunteers, speakers, and attendees during the “Healing Together” conference. “The conference is private and secure so if a person does not have the coveted name badge, they cannot enter. The name tag is a very important piece of the conference,” said Pollack.

In the past, Pollack described An Infinite Mind as a dedicated and hard-working organization. “We’re very passionate about this cause,” she added. Here’s a hats-off to our friends at An Infinite Mind!

an infinte mind donation
an infinite mind donation