Tutorials and Product Advice - Influencing Identity

Create a New You with a New Name Tag

It’s out with 2022, and in with 2023; a new year has begun. Now is the perfect time for new year’s resolutions. We make resolutions to try to become better than last year. They are goals for ourselves and those around us. Get started with steps to create a new you by revamping the office with new name tags, name plates and badge ribbons.

Coller Industries takes pride in creating high quality products such as name plates, name tags, ribbons, lanyards, signs and more. Creating products of the highest quality is what we always ensure. Our products go well in conferences, award ceremonies or just your day at work. We strive to keep our customers coming back for more.

Coworkers celebrating and using name tags and name plates

Here’s how to create a new you with new and improved name tags and name plates.

You may have a name tag you have worn for years, so it’s time for an upgrade. Why consider a new name tag? First, name tags allow employees to display who they are and work for. Second, they break the ice when networking, so talking to others is even easier. Third, it gives customers a sense of security knowing they are working with professionals. Finally, it helps communicate that staff is there for a reason: to help your customers with what they need.

Imagine wearing a name tag that you personalized yourself. Your new name tag could have the font and colors you choose to help you stand out. You can also wear a photo ID with a picture of you that you are proud of.

PRO TIP: You can choose how you want to wear your name tag with our LARGE selection of fasteners.

We have reusable name badges to be reused for future use. In addition, we have display racks to display a conference’s worth of name tags in a neat and organized fashion. Display racks are essential for conference meetings so that everyone can find their name tag quickly and easily.

If your business has a logo, you can put it on one of our custom products. We will work with you to make sure you are happy with your order. Our experienced design team will devise concepts you can give input on and complete with total customer satisfaction.

It is typical for employees to have their area of refuge, e.g., their desk. Employees decorate their desk to make their space more personalized and comfortable. The same applies for name plates. We have name plates for your desk that are fully customizable. We help liven up your old name tags and name plates for a personal touch.

Name Plates are to Desks as Bows are to Gifts

Name plates can provide a person’s name, title and corporation. A personalized name plate shows that you are an industry professional who is proud of who you are. A name plate that includes job titles displays the employee’s purpose. A professional looking name plate would perfect the professional looking desk you’ve been needing. And, you won’t even have to wait for Christmas.

Like our name tags, our name plates come with several ways to customize them. They come in different materials, colors, fonts, font colors, logos and more. Name plates are great because they can either sit on top of a desk or hang on a cubicle wall. We have several name plate holders, such as the classic holder. They come out with such high quality that just a glimpse is all you need to know that you are an industry professional.

Don’t forget the ribbons!

Badge ribbons are a favorite among our customers as they are versatile and attractive. Like everything else we sell, badge ribbons are available in several colors and fonts. Customize them however you want them. We have stock badge ribbons representing various positions for a great deal. Custom text badge ribbons assist you in marketing a company, advertising or decorating name tags.

Your everyday name tag may be dull and outdated, so liven up things by upgrading your boring name tag with a brand new one. Customize your new name tag with your style. After you create your custom name tag, you can personalize a name plate and badge ribbons to create a new you. They are the perfect combo for a new you this new year.

Order name tags, badge ribbons and more now to stay up to date with your identification. And don’t forget to subscribe to our newsletter as well!

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Wearing Name Tags and Feeling Safe at Work

Your employer knows that wearing name tags goes hand-in-hand with their credibility. If someone knows your name and the company you represent, they are more likely to initiate a conversation or make a purchase. So, by having employees quickly identifiable, your employer will be able to retain more and more consumers.

Employees who wear name tags also offer a sense of responsibility and good customer service in their workplace. Often, name tags are the hardest working element on your uniform during meetings, conventions and other professional events. These incredible tools are essential to your employer’s marketing and customer communication.

While wearing name tags at work can often feel risky, most employers require one either with or in place of a uniform. And when working for one of these companies, it can become slightly unsettling when you are required to wear your name for everyone to see. So, here are some quick tips to help you feel safer when you wear a name tag.

Wearing Name Tags: First Name Only

Two Mighty Badges with printed first names only will help wearing name tags feel safer.

Become more relatable to customers with a simple first name only name tag while you work. As name tags immediately remove all barriers, they allow customers to ask questions and express their concerns. In addition, they let the customer know who they are working with from the moment they meet you.

While this may seem a bit intimidating, remember that you are working to represent the company. Patrons to this business need the ability to find what they need quickly, and your name tag is part of that. So, even wearing a tag with your first name provides this relatability.

Also, it can be challenging to remember everyone’s name, especially in larger business locations. However, by wearing name tags, newer employees and other team members in the company are more apt to recognize each other. This recognition also increases security in the workplace.

Wearing Name Tags: Logos, Full Names and Titles

By wearing a name tag with a logo, you help your company identify who belongs in your workspace. In addition, identifying you and your colleagues helps maintain a secure working environment. And, keep in mind that more and more professionals are wearing name tags with their first and last names, so they are easily recognized. Also, adding a logo helps with brand recognition for your company.

Building Company and Brand Recognition
Corporate branding is a rising trend and doesn’t seem to be peaking any time soon. Add your retail store logo to your name tags, and quickly identify every employee, volunteer and other staff at your location. Inevitably when employees go to lunch, they leave their name tags on. Sometimes employees even wear them on their way home from work. When employees continually wear their name tags in public, a company’s brand is repeatedly advertised.

Reusable Name Badges for the Win!

Wearing name tags is easy when it's a simple badge holder with a printed insert and a handwritten name.

No matter what job you have, name badges are an important way to help any employer help recognize those on the job. From volunteering to temporary workers, everyone needs to feel safe where they spend their time. So, even a simple reusable name tag with a handwritten name helps to garner security.

Pro Tips for Employers

As an employer, it is in your best interest to think about employee safety and resolve your employees’ concerns about wearing name tags. When employees feel safe at work, they are happier, more loyal and more productive. In addition, they experience lower stress levels and take risks to develop creative solutions. If you want your employees to do their best, you must help them feel safe wearing name tags.

Wearing Name Tags Provides Better Security

When you require employees and other staff to wear name tags, you can quickly identify and acknowledge whether or not they belong where they are. Name tags are particularly valuable in companies and organizations that deal with high tech gadgets, expensive equipment or sensitive information.

As identification keeps becoming increasingly popular, wearing name tags will always be essential in any business environment. By utilizing name tags in your company’s culture, customers can relate better to your employees. Name badges eliminate any barrier between the customer and employees, so try adding these to your business today!

How To Upgrade Your Identification

A company’s brand is what they are, what they want to be and what they aim to become. So make sure you add your logo to everything, starting with your name tags. Then, upgrade your identification by pairing products like name tags and name plates with matching logos. Move on with visitor badges, branded lanyards and even office signs! No matter your choice of identification, we have ways to make it even better.

Custom signs, name tags, name plates, lanyards, badge ribbons and badge holders with matching colors and logos that show how to upgrade your identification.

Over the past 25+ years, you have learned to rely on our high-quality name tags. However, did you know that we offer things that will compliment your name tag purchase? But, no matter which product you start your order with, we guarantee to have something that will go great with any new identification.

We have put together a short list of products that go great together. From name tags to lanyards and even ribbons, let’s get your brand shinning everywhere!

Upgrade Name Tags with Name Plates

Matching name tags and name plates for your office to upgrade your identification.

Your logo already looks excellent on name tags, so put it on a name plate that matches. It’s simple to upgrade your identification with multiple material colors and printing of your logo. You can literally choose the same material for both name tags and plates so that your office matches your employees. You can also play with complimentary colors to help your logo stand out even more. But, no matter how you decide to upgrade your identification, we have what you need.

PRO TIP: Not only can you brand your name tags, but adding signs helps with branding your office.

Upgrade Photo IDs with Lanyards

Upgrade your photo ID with matching, branded lanyards.

These two products go together so well that it just makes sense to get lanyards with photo ID badges. The ability to print any insert for a badge holder is great, and pairing them with lanyards is even greater. No matter your profession, matching lanyards and photo ID badges are the perfect way to keep everyone identified. Not only does the photo identification help increase your security measures, but upgrading with a lanyard ensures instant access to those badges.

Upgrade Badge Ribbons with Badge Holders

Badge ribbons help you upgrade your identification when attached to badge holders and matching lanyards.

Even if you’re not planning an event, pairing badge holders with ribbons is a great way to upgrade your identification. Sometimes all you need to add to your brand is a brightly colored ribbon attached to your name tag.

Even though they are commonly used for title designations at conventions and conferences, badge ribbons are more versatile than you know. They are the perfect tool for advertising sales, promoting events and letting your clientele know about your business.
Add nearly any text and logos to Custom Imprinted Badge Ribbons that help you achieve your business goals. With these custom additions, you can meet all of your company branding and marketing resolutions. Your text can be slogans, logos and so much more!

Using Custom Ribbons to Upgrade Your Identification

Now that you have made your logo stand out on name tags, imagine what other custom ribbons can do for your brand. Use these branded ribbons for product packaging and even employee appreciation gifts. No matter you need, we have a ribbon to help.

Brand vs. Logo (and why magnets are cool)

Brand = a product or service that has a unique and immediately recognizable identity that distinguishes itself from others in its industry.

A company’s brand is what they are, what they want to be, and what they aim to become. It can be a promise of quality, trust or service. A brand is what makes a company or organization truly unique.

Logo = a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

Your logo represents you, your company, your brand and your overall commitment to your clients and customers. And creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts) lets people know you’re proud of what you stand for.

Adding a logo to any name tag is an excellent way to maximize branding for your company. Choose from either metal or plastic and customize it to match your work environment and brand. Logos are engraved or printed depending on the style and material you choose. P.S. Don’t forget the magnets!

For many professions, appearance is a crucial factor in this quality. Maintaining your commitment to quality is easy with a uniform and the proper name tag. So whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of your business’s services and products are consistent. Employees and customers know when that consistency is not present. Choose name tags that reflect your brand’s commitment to quality. Once accomplishing this, showing that you commit to quality is easy.

5 Design Principles for Logo Usage

Logo Size – A logo’s final size makes a difference. The more detail a logo has, the more difficult it becomes to see at smaller sizes, so a logo that looks great on a name plate may not work as well on a name tag.

Color – Carefully think about the color of your logo and the color of the name tag. If your logo has bright colors, it will not make as much of a statement on an engraved two color tag, but it will look stunning as a UV color printed on plastic or metal or even as a full color plastic tag.

Contrast – No matter where you have your logo, you want to make sure it is highly visible. So, consider the contrast between colors as you choose materials and printing/engraving style. For example, as shown below, pastels on silver can wash out, and on the name plate and tag above, the blues in the logo blend with the chosen material.

Logo Orientation – The shape and orientation of your logo make a difference in where to place it on your product. The horizontal logo on this example works well when placed at the top of the name tag. However, when placed on the right side, it shrinks to a size that isn’t visible. A good rule is that a horizontal logo is best on the top or bottom of your tag design, while a vertical logo is best on the right or left.

Product – Artwork requirements for logos vary by product. For example, a single color vector file is required for some products, while a high quality bitmap or multicolor vector file is required for full color products. Individual order pages will let you know which requirements are required for each product.

Which Name Tag Fastener is Right for You?

You’ve chosen which name tag you want, designed your logo to advertise your brand and made a list of the names you need printed on them. There is still one crucial part of the name tag equation left: choosing a fastener. It isn’t a decision to take lightly, as different occasions and environments call for specific fasteners. Work attire, uniforms and environment need to be taken into consideration. The fastener you choose will directly impact the appearance and wearability of the name tag, so choose carefully!

Fasteners

A full color name tag with someone's first and last name as well as a deluxe magnetic fastener.

Even the fastener on a name tag helps reflect your company’s standards. Each fastener choice we carry only aids in the presentation of your chosen name tags by keeping them fixed firmly to uniforms and other employee attire. Our Deluxe Magnetic Fasteners hold through thick material and multiple layers of clothing, making them our most popular choice. Everything we offer not only is permanently attached to each name tag, but it will help your high quality image stand out from your competition.

Why are magnets trendy?

Deluxe magnets shown on the back of a personalized name tag.

Our most popular fastener choice is the deluxe magnetic fastener.

This fastener consists of two parts: a metal plate with indentations, which holds the magnet in place and adheres to the back of most name tags, and a plastic bar that has two strong magnets, which holds in place through multiple layers of clothing.

There are many types of fasteners to go with your name tag. These include deluxe magnets, pins, swivel bulldog clips, pocket clips and more. Deluxe magnets have become more popular for name tags because they do not puncture clothing with pins. Name tags can also be worn around the neck using a lanyard.

Providing high quality name tags at networking events is a minor detail that makes a big difference. They are worth the extra money. When we host networking events for hospitality industry professionals, we invest in high quality name tags that stick to clothing using a magnet instead of those with a pin. We’ve learned that people don’t always want to put a pin through their clothes and that using high quality magnetic name tags elevates the perceived quality of the event.

The final thing to cover is the fastener choice. Most name tags come with multiple options, but be careful with these. Don’t order a lanyard to go with an adhesive name badge! It just wouldn’t work. Be smart about the choice. While magnetic fasteners are popular, pins or clips might be more appropriate for your situation. Always think of how and where you are wearing the name tag before making the final selection on a fastener.

Brand Refresh (Tips and Tricks)

One of the easiest ways to feel better about yourself is a new haircut. Or buying a new outfit, shoes included. You start to feel differently about things by giving yourself a new look. You may recognize that this quick makeover has increased your positive outlook on life. And now that you have that mindset, you can accomplish extraordinary things.

Your business is no different. Sometimes marketing ideas fade, and sales dry out. Maybe it is as simple as your company logo being out of date. Enter the brand refresh. From redesigning a logo to giving your leadership a new structure, a refresh will often help get a business out of a rut. In order to have a successful brand refresh, your business must rethink its approach to product, story, culture and customer.

A successful brand revival does not happen in a single moment. There are no shortcuts. There is only a continuum of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to cultural relevance, consumer love, and business success.

Refreshing Your Business with New Identification

Adding a logo onto any name tag or name plate is an excellent way to maximize branding for your company. And, finding the perfect identification just got easier! Choose from either metal or plastic and customize it to match your work environment and brand. Logos can be engraved or printed depending on the style you choose.

A refresh can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring fresh recognition. A brand refresh maintains a visual connection to how the brand identity was seen before. But the “new suit” makeover is up-to-date, vibrant and designed for today’s audiences.

Brand Refresh with Name Tags

Show your professionalism and start fresh with a new name tag that suits you and your business.

We know that wearing name tags helps build a corporate identity. These professional tools also help customers interact better with their employees. Imagine what would happen if not only your employees wore name tags, but so did your customers! There would never be any question about who people were or what they needed.

Professional tools, such as name tags are essential in marketing and communication. They provide not only personal identity but corporate branding as well. Employees who wear name tags offer a sense of customer service and responsibility for that business. Name tags are often the hardest working element to a person’s uniform in meetings, conventions or any event.

Brand Refresh with Name Plates

Spruce up your office with new name plates for all of your employees!

While a name plate is common to see in a workplace, they are often needed for various reasons. Name plates serve multiple functions in different places, from employee identification to the labeling of doors and stairways. For example, a name plate typically displays someone’s name and title when found in an office building. And these plates either sit on a desk or hang on a wall just outside an office.

Adding a logo to a nameplate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistent branding throughout any office or building.

Is your business due for a brand refresh?

Things are constantly moving and if your business doesn’t move forward with them, you will fall behind. Branding from only a few years ago is already becoming outdated. If your company fails to adjust and refresh its branding, you can undermine customer trust and credibility in the marketplace. Customers expect your brand to keep pace with the changing times, so a brand refresh makes any business look sharp, in charge of their image and more professional. In short, it makes sure that your customers will take you seriously.

It’s important to help customers feel like reflection in your brand, and if your brand feels like isn’t forward moving, that bond may weaken. Just as customers grow and improve, so should your company. So, make sure your brand refresh and messaging reflect this. Your company will see financial benefits by updated branding that helps retain existing customers and attract new ones.

Although change for change’s sake is seldom a good reason for a brand refresh, it could be just what your business needs. Just make sure that the underlying reasons justify the refresh. Keep in mind your reasoning and strategies while working toward your new brand identity.