Designing Your Perfect Name Tag

What information should I include when designing my name tag?

From font choice to details you think you should include, name tags are, surprisingly, an intricate thing when it comes to designing. And, making sure they read well is something you must consider before ordering one. Here are some guidelines to follow to make sure you are getting identification that helps your business.

Material & Color

blank name tags that feature both plastic and metal materials

Durability is a must! We carry both high-quality plastic and metal materials. So, no matter your new name tag use, we have a material that will fit your designing needs. And, with 30 plastic colors and 18 metal color combinations, we have a color that will suit your business needs as well. But, remember what Scott Ginsberg, the Name Tag Guy, said:

“The most effective background color for name tags is white. This allows maximum visibility for your logo, name and position. Dark blue, green or red backgrounds are used occasionally, but they have a tendency to ‘steal the show’ from the rest of your name tag.”

“Write the font in black or dark blue. Never use yellow, orange or any other light color. Even if a dark color choice means an aesthetic digression, fashion must be outweighed by your name tag’s approachability and visibility! Finally, unless you work in an academic capacity, avoid gold name tags.”

Font Size & Style

two printed font choices that send different messages even though when designing a name tag they used the same text

From size to the color, the font is one of the most important aspects of your new name tag. Yes, font matters when designing your new name tags! You should always choose a readable font and size. If others cannot read your name tag from at least 10 feet away, your font size is too small. However, don’t stray the other direction. Too large of a font will distract and limit, if not remove, space for additional information. Even if you are attending a horror convention, the name tag font should always be legible. If someone can’t read it, that negates the use of your name tag, so why even wear one?

Always consider the following: What does my font choice really say? Melanie Bunch, Coller Industries’ graphic artist, says, “Make sure you are using a font that suits your business or event needs. Even the tone of the font choice is essential. A bookstore or cafe might opt for a more casual font, while fine clothing or 5-star restaurants might want a fancier or more formal font. Large businesses and corporations may want to choose a font that is consistent with their company branding, which tends to be something more utilitarian.”

On the other hand, some fonts are always a bit more professional than others. We offer 17 font choices that are fun, yet maintain professionalism for nearly any business. And, remember that some fonts are great for employee names, but not suitable for a business name or title.

Engraving & Printing

engraved logos on metal and plastic name tags are a key feature when designing a new tag

Before requesting any engraved (or printed) text for your new name tags, first, consider your size. Once you choose a name tag size, any names, titles or other information will then need to be tested to make sure they will appropriately fit. Shorter and smaller name tags may look better with your uniforms, but then you will most likely have to settle with first names only when designing. But, don’t think the larger your name tags, the more information you can have.

Once you have names, titles and your business name planned out, you can consider your logo. Always ask yourself, “Does this new name tag actually need my logo on it?” If the answer is yes, make sure to choose a name tag that best suits that logo. From engraving to full-color printing we have a logo solution we’re sure you’ll love.

The final guideline here is never to think your name tag is a business card.

There is a thin line between just enough information and too much when designing new name tags. Keep it simple, and keep it flowing. Yes, you need to represent the person wearing the name tag and in some cases, your business. But, remember that less is always more when it comes to name tags.

NEW: UV Color Logo on Metal!

As always, any new product is exciting news for our customers and us.

Whatever form our new personal identification products take, here at Coller Industries we are always trying to keep up to date with our customer’s needs. And now, with this new process, our name tag product line is expanding!

uv color logo printed on a plastic name tag use for branding any businessOne of our more popular items we currently have is a UV color logo. Up until a few weeks ago, we have only been able to offer this printing type on our plastic name badges. However, we recently came across a way of providing our customers with UV printed logos on our metal name tags!

So, why are logos important anyway?

One word: branding; this is why a logo is important! While some name tags only feature an employee’s name and title, a logo can be incorporated to make them stand out. Not only will a logo help a name badge be prominent, but it will also assist those who see that tag know where the employee works. And, don’t you want your customers to know who has the best service around?

uv color logo printed on a metal name tag use for branding any businessFrom retail stores to restaurants, logos and branding are increasingly important. With the new possibility of having a UV color logo on your metal name tags, they will stand out in any crowd! And, adding a logo to a name tag emphasizes the professional side of your business.

Professional metal name tags are created using lightweight, 0.04 thick aluminum. This material is much thicker than the industry standard which provides protection against bending and warping. UV printing is the premier way add multi-color logos, including those with bright colors and gradients to any name tag. The logo is durable and is resistant to abrasion and chemical damage.

Metal Name Tags (UV Color Logo) Product Specifications

  • A full color logo and text is printed on 0.04 aluminum name tags. The logo is durable and is resistant to abrasion and chemical damage. Print in unlimited colors, including white ink.
  • SIZE: 9 standard sizes; custom sizes up to 12 square inches.
  • SURFACE: Satin surface in gold, silver or white.
  • Pricing: Please see our website for pricing information.

No matter your store, restaurant or office, UV Color Logos are a perfect solution to meet your needs!

Silver Metal Name Tags

satin silver-metal name tags-name tags-custom-stock-with logo-without logo

Seems kinda strange to offer a metal name tag product line but not have access to a Silver color, right? We’ve been battling this awkward contradiction because up until this point we haven’t been able to find a silver metal that we’d feel comfortable offering. Well starting today, we are excited to announce that we are now offering such a product: Satin Silver with Smoke Grey Text.

This new metallic color is now available on all of our metal product lines.

Click the links below to get yours today!

Custom Metal Name Tags with an Engraved Logo

Custom Metal Name Tags without a Logo

Stock Metal Name Tags

Blank Metal Name Tags