Better Your Brand with Community Service

Building a brand is something every business regularly focuses on. From excellent customer service to high-quality products, brand reputation is everything you do to retain customers. This reputation directly impacts your customer’s behavior toward your company. Making sure that you better your brand will help you stay in business. By producing high-quality interactions with clients and customers, you are building your brand reputation.

Donations are a great way to show your customers how much you care about their needs. Giving something away is about adding value to your community, no matter if it is time or money. The joy we get from giving our products to those in need helps us to better our brand by investing in our community. By building this reputation, we continue to not only help those around us but also better our brand.

We recently had the opportunity to give back to an organization that understands the importance of community service: the Red Barn Academy.

What is Red Barn Academy?

Our mission here is to help reinvent broken lives from addiction and crime by teaching hard work, discipline and integrity in a farm setting.

Red Barn Academy is a therapeutic community for substance abusers and behavioral change. A therapeutic community is based on the concept of mutual self-help. The motto at Red Barn Academy is “each one, teach one.” Everyone in our community has gifts and knowledge to share; we can learn and improve together. A therapeutic community is a residential treatment model with increased responsibility and independence. Red Barn Academy is a highly structured organization run by staff and current students (“Peers”).

The Haws family had a desire to give something back to the community – the original plan [back in 1976] was to construct a working community farm, within the master planned development, to help keep the feeling of the farm in Farmington. After development of the farm, The Haws family experienced their own personal tragedy related to addiction. This life-altering family loss set in motion their desire to help other families and individuals struggling with addiction a place to turn for help.

Why name tags?

The Red Barn Academy received metal name tags with engraved names from Coller Industries to help them in their cause. Each name tag features a first and last name engraved in gold on a mirror red name tag. Rounded corners and a magnetic fastener complete the professional look for each name tag.

The Red Barn Academy staff wearing metal name tags from Coller Industries

Justice Tiedermann has first-hand knowledge about how Red Barn Academy works. “I am a student here at Red Barn Academy. I’m a recovering meth addict, and I’ve been here for two years now. Before coming to Red Barn Academy, I was a liar and manipulator who could hardly stand the sight of myself, let alone hear my own name. However, being here at Red Barn and just practicing doing the next right thing and working hard, literally working for either our moving company, our construction, and our property management, and pushing through those hard days of either blistering heat or bitter cold, I have developed a sense of confidence to where I can look in the mirror and be proud of who I see, and wear my name on my chest with pride.”

Tiedermann, a Senior Student on the Corporate Development team, said, “This [name tag donation] will help us provide a sense of professionalism and confidence within our students.”

Better Your Brand with Professional Identification

better your brand with metal engraved classic name tags from Coller Industries

Like the Red Barn Academy, we believe that name tags help with professionalism and confidence. Developing a positive reputation requires consistency. The Red Barn Academy understands this should include wearing matching name tags. Wearing a name tag featuring your brand also helps your customers know that you have their best interest in mind. (P.S. We think they look great!).

High-Quality Name Tags for Every Business

From the material to the printing, every aspect of your name tag is reviewed by our team repeatedly to make sure you are getting the best product. And, with our satisfaction guarantee, you will always get high-quality name tags. But what does that mean for you? Here are some easy ways to tell that you are getting the best quality for your company.

We want to help you understand why you need high-quality name tags. Remember, your name tag reflects your brand’s value and trust. Companies are more likely to succeed when they focus and commit to a high-quality image and business model. Author of Out of the Crisis, W. Edwards Deming wrote, “Create constancy of purpose toward improvement of product and service, with the aim to become competitive, to stay in business and to provide jobs.”

How do high-quality name tags help with showing a brand’s commitment to its customers?

For a lot of professions, appearance is a crucial factor in this quality. Maintaining your commitment to quality is easy with a uniform and the proper name tag. Whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of your business’s services and products are consistent. Employees and customers know when that consistency is not present. Make sure to choose name tags that reflect your brand’s commitment to quality. Once accomplishing this, showing that you commit to quality is easy.

plastic high-quality name tag with a uv color printed logo
metal high-quality name tags with engraved logos and names
plastic high-quality name tag with full-color printing and a punched slot for use with a lanyard

What makes high-quality name tags a must for your business?

A name tag helps to create a connection between you and your customer by providing identification of employees and other staff. This name tag also lets your customers know you are here to help and that your objective is to service their needs. There are several basic features to high-quality name tags that provide value to both your name tag and your brand’s identity.

Materials

Durability is a must when it comes to name tags. Both our plastic and metal materials are thick and sturdy. No matter your color choice, we guarantee that our name tags, when treated properly, will last a long time. After all, it’s important to keep your branding clear and easily recognizable.

Engraving and Printing

Smooth, neat printing and engraving show off your brand and individual identity best. Our printing/engraving processes benefit your business by providing clear and definable names and logos. From full-color printing (yes, bleeds included) to the engraving of someone’s title, your name tags will always be of the highest possible quality to show off your business.

Fasteners

Even the fastener on a name tag helps reflect your company’s standards. Each fastener choice we carry only aids in the presentation of your chosen name tags by keeping them firmly fixed to uniforms and other employee attire. Our Deluxe Magnetic Fasteners hold through thick material and multiple layers of clothing, making them our most popular choice. Everything we offer not only is permanently attached to each name tag, but it will help your high-quality image stand out from your competition.

Extras

metal high-quality name tags with uv printing and silver frame

Choosing extras on both material types (plastic and metal) will increase the value of your name tags and increase your brand’s value. Features like frames, doming, rounded corners and beveled edges provide finishing touches that show off your logo and other branding you have on your name tags. Each extra you add to a name tag improves its quality and thereby improves your company’s value and brand.

Are your current name tags just not holding up to match your branding and company image? You should always make sure they meet your business standards and goals. With us, you can order a product example before placing a large order of name tags. This way, you get to see how much quality you get from our name tags, and you also get to experience our extraordinary customer service before making your purchase.


7 Features of High-Quality Name Tags

(Infographic for Quick Reference)

7 Feature of High-Quality Name Tags

Designing Your Perfect Name Tag

What information should I include when designing my name tag?

From font choice to details you think you should include, name tags are, surprisingly, an intricate thing when it comes to designing. And, making sure they read well is something you must consider before ordering one. Here are some guidelines to follow to make sure you are getting identification that helps your business.

Material & Color

blank name tags that feature both plastic and metal materials

Durability is a must! We carry both high-quality plastic and metal materials. So, no matter your new name tag use, we have a material that will fit your designing needs. And, with 30 plastic colors and 18 metal color combinations, we have a color that will suit your business needs as well. But, remember what Scott Ginsberg, the Name Tag Guy, said:

“The most effective background color for name tags is white. This allows maximum visibility for your logo, name and position. Dark blue, green or red backgrounds are used occasionally, but they have a tendency to ‘steal the show’ from the rest of your name tag.”

“Write the font in black or dark blue. Never use yellow, orange or any other light color. Even if a dark color choice means an aesthetic digression, fashion must be outweighed by your name tag’s approachability and visibility! Finally, unless you work in an academic capacity, avoid gold name tags.”

Font Size & Style

two printed font choices that send different messages even though when designing a name tag they used the same text

From size to the color, the font is one of the most important aspects of your new name tag. Yes, font matters when designing your new name tags! You should always choose a readable font and size. If others cannot read your name tag from at least 10 feet away, your font size is too small. However, don’t stray the other direction. Too large of a font will distract and limit, if not remove, space for additional information. Even if you are attending a horror convention, the name tag font should always be legible. If someone can’t read it, that negates the use of your name tag, so why even wear one?

Always consider the following: What does my font choice really say? Melanie Bunch, Coller Industries’ graphic artist, says, “Make sure you are using a font that suits your business or event needs. Even the tone of the font choice is essential. A bookstore or cafe might opt for a more casual font, while fine clothing or 5-star restaurants might want a fancier or more formal font. Large businesses and corporations may want to choose a font that is consistent with their company branding, which tends to be something more utilitarian.”

On the other hand, some fonts are always a bit more professional than others. We offer 17 font choices that are fun, yet maintain professionalism for nearly any business. And, remember that some fonts are great for employee names, but not suitable for a business name or title.

Engraving & Printing

engraved logos on metal and plastic name tags are a key feature when designing a new tag

Before requesting any engraved (or printed) text for your new name tags, first, consider your size. Once you choose a name tag size, any names, titles or other information will then need to be tested to make sure they will appropriately fit. Shorter and smaller name tags may look better with your uniforms, but then you will most likely have to settle with first names only when designing. But, don’t think the larger your name tags, the more information you can have.

Once you have names, titles and your business name planned out, you can consider your logo. Always ask yourself, “Does this new name tag actually need my logo on it?” If the answer is yes, make sure to choose a name tag that best suits that logo. From engraving to full-color printing we have a logo solution we’re sure you’ll love.

The final guideline here is never to think your name tag is a business card.

There is a thin line between just enough information and too much when designing new name tags. Keep it simple, and keep it flowing. Yes, you need to represent the person wearing the name tag and in some cases, your business. But, remember that less is always more when it comes to name tags.