Author: Alisha Copfer

Building Your Corporate Identity

(and Customer Relationships)

finding the difference between branding identity and corporate identity

The phrases corporate identity and brand identity are thrown around abundantly by everyone in business. However, when used it different contexts, they mean different things. It’s often asked if you can have a brand identity without a corporate one, or vice versa. Here are several reasons why you can’t have one without the other.

But, first things first, what are the differences between corporate identity and brand identity?

Brand Identity

Brand identity refers to the how consumers view a specific product, service or idea a business provides. The goal in creating your brand identity is to separate your business from similar businesses. So, basically, brand identity is the customer’s knowledge of and ability to recognize the brand.

Name Tag, Inc. Improving your first impression, one name tag at a time! Affordable and professional personal identification products that are easy to order and use in your workplace.

Our Example: Name Tag, Inc. sells personal identification such as name tags and other custom engraved products.

Corporate Identity

Corporate identity is similar to brand identity. However, corporate identity refers to the perception of an entire company, not just one idea, product or service that the company provides. One business may have many different brand identities wrapped up in its overall corporate identity.

Personalized Ribbons and Name Tag, Inc. are part of the Coller Industries Incorporated family. Our product sites give you access to a wide variety of quality items, from name tags and lanyards to signs and custom ribbons.

Our Example: Coller Industries Incorporated is also known as Name Tag, Inc. and Personalized Ribbons.

Let’s talk about branding your business for a moment.

A company’s brand is what they are, what they want to be, and what they aim to become as a whole. It can be a promise of quality, trust or service. A brand is what makes a company or organization truly unique. Branding should make any company stand out from its competitors and lets the consumer know what to expect from that company.

Branding is one of the most important parts of any business, whether it be large or small. Building a strong brand helps a company or organization be financially strong. Product marketing is really where this process all begins.

Let’s break it down a bit farther to make it a little easier. The act of branding is the process involved in creating a unique name or image for a product, person or idea. This is done mostly through advertising and other similar means. It is also the action of building a convincing individual or unique presence in a consumer market that attracts and retains loyal customers.

Corporate branding is the process of promoting the logo and/or brand name of a company or corporation for marketing and advertising purposes. Typically the range of a corporate brand is very broad and is often used as a way to express the company’s ideals and goals.

A BRAND IDENTITY IS WHAT MAKES A BUSINESS UNIQUE.

It’s what they think, how they behave and what they believe in. It’s about how they treat their employees and customers. So, brand identity is a must for every business. The better a business understands itself, the better they will perform and the more their brand identity will show their power and values. Once this is accomplished, a business will preform more effectively. When a brand identity is clear, values and business practices just fall into place. Teams are formed and decisions become easier. And, the company stays focused on marketing and sales goals.

Brand identity is…

…the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world. Those tangible elements, that’s brand identity.

Your brand identity is what makes you instantly recognizable to your customers. An audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.

Design assets are the tangible elements that will determine how your brand is perceived. Things like your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your employees wear.

Your brand identity is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you. And if you want your brand to be perceived in a positive light, it’s crucial that you nail your brand identity and create designs that accurately portray who you are to your customers. And now that you know how to nail that identity, it’s time to start designing.

“What is brand identity? And how to develop a great one.” by Deanna deBara

Brand identity is…

…the total proposition that a company makes to consumers – the promise it makes. (Brand identity) may consist of features and attributes, benefits, performance, quality, service support, and the values that the brand possesses. The brand can be viewed as a product, a personality, a set of values, and a position it occupies in people’s minds. Brand identity is everything the company wants the brand to be seen as.

Brand image, on the other hand, is the totality of consumer perceptions about the brand, or how they see it, which may not coincide with the brand identity. Companies have to work hard on the consumer experience to make sure that what customers see and think is what they want them to.

Simon Morris, LinkedIn Pulse: “What’s the difference between corporate identity and brand image?”

Your corporate identity is so much more than just design.

Yes, your logo and brand play an important part in your corporate identity. But, remember that you are so much more than a color or style. A company’s values and culture are crucial in shaping corporate identity. As Simon Sinek, author of Start with Why: How Great Leaders Inspire Everyone to Take Action has said, “people don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”

It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company’s presence. When companies undertake corporate identity exercises, they are usually modernizing their visual image in terms of logo, design, and collaterals. Such efforts do not normally entail a change in brand values so that the heart of the brand remains the same – what it stands for, or its personality. Unfortunately, many companies do not realize this fallacy, as they are sometimes led to believe by agencies and consultancy companies that the visual changes will change the brand image. But changes to logos, signage, and even outlet design do not always change consumer perceptions of quality, service, and the intangible associations that come to the fore when the brand name is seen or heard.

Simon Morris, LinkedIn Pulse: “What’s the difference between corporate identity and brand image?”

The Importance of a Corporate Identity

Corporate identity expresses your brand personality and tells the world why you are unique. Similar to what makes a person unique, this identity shows what is specific to a business. These specifics set us apart from others and helps us to build relationships within our communities. This aspect works for businesses as well. How a company presents themselves in everything they do, from business cards to products or services they offer, is what defines this identity.

It is a physical expression of the company’s brand, an extension of the culture that is already expressed through communication style and behavior exhibited to maintain the image of the business. Corporate identity and brand identity both have different roles, that together, form a perceived image for a business. It all starts with your reason for going to work every day and why anyone else should care.

“How to build a strong corporate identity” by Anna Lundberg

Occasionally, a business may need to update their corporate identity if their audience changes. From logos to letterhead, rebranding is often done in the business world. Invest in this identity to develop your customer’s trust, a sense of product value and a lasting connection with your clientele.

Your corporate identity helps you in increasing business ownership and control. As consumers are now aware of your business, they can understand your company’s image and reputation. You then have to continue to provide your quality services or products to your clients exactly as you developed them for your corporate identity to continue to succeed.

A logo is not your brand, nor is it your corporate identity.

Many business owners believe that by simply having a recognizable logo, their quality and values are represented. But, having a strong corporate identity helps out in every aspect of business. Don’t underestimate the importance and power of developing this identity for your business. It will help you grow in your competitive market. And, you will be able to leave a positive vision for your consumers as your identity grows.

A strong corporate identity is essential for every business organization as it helps in the interaction of the customers and the company. Customers usually get a great help in understanding the business with the help of its corporate identity. It includes the several supporting devices, such as the company letterhead, business cards, website etc. It creates a single and clear visual identity for an organization. A number of Start-Up companies ignore the advice of building or developing a strong and effective corporate identity for their business as they think it just as the logo only.

While we have been talking about corporate and brand identities, don’t forget that the end goal is to build your customer relationship. Managing a consumer relationship is an important approach to making sure a company’s interaction with current and potential customers is fresh and positive. You will be able to retain current customers and build new relationships when you bring your corporate identity in line with this endgame.

Always look for ways to wow your consumers. Whether that means compromise on a service or providing the highest quality product, remember that without your customers, your business would not prosper.

Customer Relationships

While we have been talking about corporate and brand identities, don’t forget that the end goal is to build your consumer relationship. Managing a consumer relationship is an important approach to making sure a company’s interaction with current and potential customers is fresh and positive. You will be able to retain current customers and build new relationships when you bring your corporate identity in line with this endgame.

Always look for ways to wow your consumers. Whether that means compromise on a service or providing the highest quality product, remember that without your customers, your business would not prosper.

5 Ways to Build Killer Relationships With Customers

To create customer relationships, and keep them strong, you must do all you can to engage customers. Here are five ways to build customer relationships and keep them coming back.

1. Communicate.

As a key to any good relationship, communication is an essential way to build customer relationships. Promoting your business and listening to your customers are equally important.

Rather than just telling customers about your business, have conversations with them. Find out what your customers need, then show them that you have a solution to their problem.

If you have employees, teach them how to effectively communicate with customers. Instead of waiting for customer service to become a problem, foster communication skills with customers while onboarding new employees. Maintain an employee policy, requiring timely follow-up, to make sure the customer’s needs are met. Make sure your staff returns voicemail messages and emails promptly.

2. Exceed expectations.

Your customers expect great products or services from you. You should continue to raise the bar on what your company offers.

To put it simply, under promise, and over deliver. When you impress customers, they keep coming back.

To exceed customer expectations, you can deliver a product or service faster than anticipated. When you deliver earlier than expected, the customer will be happy about the surprise. For example, tell a customer their order will be ready by the end of the month, knowing you will have it ready a week earlier.

3. Ask for feedback.

Whether customers have a good or bad opinion about your business, they will make their feelings known. Invite customer feedback to show you are listening. Place comment cards on your business counter, or conduct a survey.

Customer feedback helps you hone your customers’ specific needs so you can find the best solutions to their problems. The better your offering meets their needs, the more your business will grow.

Always listen carefully to comments and respond promptly, whether it’s a compliment or a complaint. The worst thing you can do is ask for feedback then not address concerns. Even negative feedback is valuable and can give you an honest gauge of customer satisfaction.

4. Connect.

With technology, there are more ways to begin conversations with your customers than ever before. There are many online tools and social media outlets you can use to reach customers.

When you engage with customers online, be careful not to create a one-way conversation. Ask customers questions, and respond to their inquiries.

Also, make sure your website is top-notch, and start a blog to engage your customers and prospects. Build customer relationships through your online presence.

5. Show appreciation.

Reward long-time customers with a loyalty discount program. You can hand out reward cards, or use a loyalty program app to track customer rewards.

With a loyalty program, customers earn points for buying your goods or services. After earning a certain number of points, the customer gets a reward. For example, you could reward a customer with a discount on their next purchase.

Keeping an open and honest line of communication is probably one of the most important aspects of business. And, it will bring in the most customers. So, make sure your brand is strong and build it into your corporate identity and your business will thrive.

12 Ways to Say Yes to Your Conference

Atendees at a conference, 12 steps to planning your event

Attending a professional conference provides an unmatched opportunity for attendees to build networks, strengthen their work ethic and get new ideas for the workplace. They also give employees a way to get out of the office and increase employee morale. As a result, these face-to-face events continue to make lasting and sizable contributions to any work environment.

From choosing the perfect venue and catering the menu to finding the best speakers, no matter your needs for hosting the best conference, look no further than right in the mirror. Yes, you can plan and carry out a successful event. And here are some easy-to-follow steps to get you started.

1. Objectives and Goals

When you decide to hold a conference, the first thing to do is to figure out the conference objective and set your intended goals. Why would you make the time and effort to plan this type of event without a purpose? You would just be wasting your time and resources.

So, define that objective. It can be anything from informing attendees about the latest tech gadget to helping colleagues learn the best way to write an interoffice email. Not only should your conference have goals but remember that your attendees will also have their goals and expectations for the event. Most people say they attend an event to gain knowledge or increase skills.

One of the best ways to find a conference objective is to ask those around you what they need. Find something that only you can offer and take it from there. And remember that it can start small. A small idea can find a greater purpose.

2. Conference Location and Venue

Three words: remember your audience. Now is the time to consider who will attend your conference. Plan everything with the needs of your attendees at the forefront, and you will be sure they will get a lot of new information and actionable ideas from the conference.

Find a location that supports the number of people invited and has a comfortable environment for your attendees. Be sure that any necessary technology is available. Think through the entire process, will there be space to greet your guests? Are you providing refreshments or meals? If this is a multi-day event, consider the availability of housing. Remember, it’s about a whole event, and you want to be prepared.

Conference Speaker

3. Conference Speakers and Subjects

Your event lineup should be enticing to those attending. Find speakers who will be engaging and exciting for those in attendance. Of course, not all subjects will be exciting, but find someone to make them enjoyable.

There are opportunities everywhere to find speakers for any event. Look inside your company, or ask friends and family if they know someone willing to present on a topic that they might find intriguing. But, no matter where you find your speakers, remember to get them on board with your conference objective. For example, there is no point in having someone talk about fish if your conference is about digital literacy.

4. Setting Your Conference Agenda

Begin to set up the schedule for each presenter. Most conferences post their agenda ahead of time. In addition, many planners now have interactive mobile applications to help you schedule speaker times and other activities during your event. But that is just the beginning.

Take it a step further, and ensure that all attendees have access to a schedule to plan their best experience. Everyone should know beforehand what they can expect from your event.

5. Open Every Door

Make sure everyone has the opportunity to take full advantage of your event. Carefully plan the agenda to create an immersive and interactive experience for all attendees.

If you need to, take a poll on what people expect from your objective and work from there. But, no matter what you do, keep the door open for everyone. Sometimes this is as easy as finding a venue with an open floor plan. Other times, it could be activities to get people moving around and communicating with each other.

Panel of experts at a conference

6. Providing the Whole Experience

Your conference needs to be about the whole experience, not just speakers or significant events. To keep everyone engaged and interacting, remember your audience and objective. A conference is more than just someone standing on a stage talking about their topic. It’s creating a collective mind intent on learning everything they can about this subject.

So, even if you are holding a conference about those previously mentioned fish, remember that the ocean is full of different types of fish. Yes, weird analogy, but here’s the point: keep the conversations going. There more people are engaged, the better your conference will be for everyone involved and have the opportunity to grow and learn.

7. Interactive Conference Events

When you don’t have someone speaking or presenting, provide other learning opportunities such as mentor programs or expert panels. These small group activities offer incredible chances for people to meet, mingle and often find answers they won’t find anywhere else.

And, What is a conference without networking? Please encourage the participants to build relationships with newfound friends and colleagues. While these interactive events can be simple or creative, make time for them, they are significant.

8. Professional Identification

Helping your attendees make lasting connections is a large part of the purpose of any event. So, yes, you need name tags! Make this an easy process by providing event credentials. From badge holders for schedules to speaker name tags, using identification will help everyone involved.

Personal identification is key to any event, including conferences, seminars or trade shows. As an event host or planner, you want your attendees to enjoy networking at your event. And, when they do, they are more likely to return next year. So use quality name badges to put people at ease and make your conference or seminar successful.

Take every opportunity to network at a conference

9. Networking and Socializing

One of the most important things that can happen during events is the opportunity to develop a supportive system of sharing information and services. With each attendee sporting a name badge, people are more comfortable socializing and more likely to have a positive networking experience.

Provide opportunities throughout the conference for attendees to share their information with others. For example, if you offer printed schedules for use with badge holders, include a QR code for easy sharing. But no matter how information is shared, provide as many opportunities as possible for everyone to mingle.

10. Set the Standards

On the event day, you want to ensure that everyone is comfortable and feels safe. When considering a dress code, consider your venue, attendees, objective, and speakers/presenters. Make sure that everyone will be comfortable and still able to maintain your desired level of professionalism.

If your event has activities requiring special equipment, be sure to communicate that to your attendees and, while you are at it, let them know what facilities and equipment will be available for their use.

11. Keep Your Audience in Mind

Whether providing time for breaks or making healthier choices for catered meals, make your conference flow better by keeping your audience in mind. Help your attendees be comfortable while shifting from their daily work life to attending your conference. Plan events with travel time and meals in mind. Ensure multiple options are available when providing food and catering, so no one goes hungry.

It is, after all, about those coming to your event. Make the experience memorable so the participants want to attend another fabulous conference put on by their favorite event planner: YOU!

12. Be Present During the Event

A conference is a grand event, and once it begins, all of the planning is behind you, and hopefully, everything is going well. So don’t disappear into the background now, be sure to participate in all the activities. It is a good idea to ask for feedback throughout the day so that you can take your event planning to the next level in the future.

Examples of products used at a variety of events

Identification Products for Your Event:

How Lanyards Benefit Your Business

While traditionally these identification tools work well with name tags and name badges, lanyards are good for so much more.

But, what are lanyards?

Imprinted, cord and ribbon custom lanyards sold by Coller Industries Incorporated

From offices and conferences to schools and hospitals, lanyards are everywhere. Not only do these tools help to keep a name tag close and easy to use, but they are great for a broad range of activities. From the workplace to schools and concerts to trade shows, lanyards are a perfect networking and branding tool. Attach keys, name badges, meeting agendas and more to a brightly colored lanyard at your next event.

Make your brand stand out with custom lanyards. A lanyard is often required for identification, but many people don’t realize their full effectiveness. The best thing about a lanyard is that they can have social and practical uses in everyday occasions and special events. From identification to advertising, use lanyards in multiple ways.

Use custom lanyards to add a sense of identity to work functions, conferences, trade shows and other events. When people are flowing through an event venue, it becomes necessary to keep track of them using credentials. Lanyards can add value to the event when customized with the convention name, sponsors or logo on them.

Conversations About A Lanyard

custom lanyards are made from different imprinted materials

A lanyard is a piece of cord or ribbon that is formed into a loop and typically worn around the neck or belt exclusively to hold something, such as a name tag or name badge. They can also come as a chain or be retractable.

What are the different types of lanyards?

Lanyards come in a variety of fabric types and styles. Each fabric type has a unique look, and most of the fabrics can be imprinted with text and logos so they can be personalized. Each lanyard also has different fastener choices to use with name badges.

As lanyards are an easy way to display other identification tools, a variety of people use them every day. College students, teachers, employees in retail stores, some office workers and even government officials all wear them for security and to quickly show identification.

Where are they used, and when would I ever use one?

They are everywhere! Schools, offices, businesses, stores and so many more places use them frequently if not every day. Another common use is during conferences and conventions. Most of the time you would use one when either working at one of these places or helping to promote an event. Custom lanyards printed with text and logos are a great way of getting brands out into the public.

Why would I ever need a lanyard?

Because most lanyards are customized using text and logos, they are incredibly versatile. The text can be a phrase, a date or the name of an event or business. You will typically need to wear a lanyard if you need to have ID or credentials available to show to others or for security proof that you can be in a building or other typically private place.

Promotions, Business Use and Convention Swag

Promotional lanyards usually have a simple design which could include a business name, logo and website. They grab the attention of the people around the wearer and introduce them to their colleagues. When multiple organizations attend an event, a lanyard is also a quick way for people to recognize members from each organization or function.

Custom badge holders and promotional lanyards are great ways to introduce a company to prospective clients and event attendees. Products with logos for events make the event unforgettable. During such an event, lanyards can help to hold a stash of business cards to give away or store new business contact’s cards while also identifying the wearer. People don’t have to carry briefcases, bags or overstuff their pockets.

Trade shows and conventions are a great marketing terrain for customized lanyards and trade show organizers. They provide deluxe and classy organization and identification during any event. They can also double advertising power anywhere. Between networking and socializing, these can promote an idea to everyone in attendance during the event.

If a company requires security cards or photo IDs, lanyards are a great and useful way to keep these items handy. So, as you come to a security checkpoint or somewhere else you might need to show ID, you won’t have to search for your ID card. Lanyards are a low-cost option for identifying who belongs and who doesn’t. When providing employees with custom lanyards with either a company logo or slogan, they are easily identifiable and provide better security.

Everyone uses lanyards!

custom imprinted lanyards are used everywhere including schools, office buildings, sporting events and more.

They are everywhere: schools, office buildings, sporting events and more. So many places use lanyards daily. Another common use is during conferences, conventions and other events.

While frequently used for displaying name tags, these promotional products have many different uses. Most people have found lanyards to be useful in everyday life. Use them to keep track of your keys, or use them to keep pens and other personal items close at hand.

The ABCs of Lanyards

Lanyards provide simplistic and efficient advertising. As they are usually worn around the neck, they remain easily accessible. As such, they are a perfect advertising opportunity. Lanyards make ideal giveaways at trade shows and conventions because they are quality-made and can include your business name and logo. Promotional lanyards will help customers remember your company and establish a positive brand image.

Know Your Audience

Always consider three things when dealing with lanyards: who is wearing it, who will see it and where it will be worn. Providing one during a convention or conference makes sure that there is a good possibility that it goes outside of the event. Lanyards given as part of a uniform are continually around someone’s neck to provide identification. And, remember that when you give someone a lanyard, the message included on it goes where ever the recipient does.

Never underestimate the power of a lanyard. They work with any dress code. Professionals can wear lanyards with their suit, dress shirt or blouse without compromising their appearance. They also allow people to carry their identification or credentials within reach for easy accessibility. And, when everyone wears the same lanyard in a business, it creates a sense of unity among the employees.

Networking is also an important aspect that lanyards are great at helping with. They quickly identify someone not only with a name badge, but with a company name and logo printed in plain sight. Providing employees with a custom lanyard with a business logo or slogan not only allows the employee to keep their name badge handy, but most of those who wear lanyards as part of their uniforms do not remove them after leaving work. This provides your company with extra, and free, walking advertising.

Keeping Consistent Branding

Lanyards are a commercial strategy to increase brand recognition. They will help customers and event attendees remember your company and establish a positive brand image. And, in addition to improving your brand image in your customer’s eyes, the use of promotional products, like custom lanyards, at trade shows opens up endless possibilities for a business to attract new consumers.

The Power of A Branded Lanyard

two branded lanyards from Coller Industries Incorporated

From advertising to practicality, branded lanyards benefit any business.

Custom lanyards have never gone out of style. And they continue to grow in popularity, especially when it comes to how they are branded. From sports team colors to business logos, each lanyard reminds the wearer of where they got it.

And, they are more than just a reminder to the wearer, they also let the beholder know more about your brand. Custom lanyards have the potential to reach far beyond what a name tag or badge does. Lanyards have far more useful applications than a name tag. While name tags are perfect for identifying employees and visitors, lanyards add security, branding and functionality to identification.

Lanyards are incredibly versatile due to their custom nature. Add text, logos, graphics and so much more to promote any brand. The text can be a phrase, a date or the name of an event or business. Wearing a lanyard makes ID or credentials more accessible to show to others or for security proof that you can be in a building or any other typically private place.

Keep your employees branded at all times. Add your logo and company color to a lanyard, and you won’t be able to give them out fast enough. Or, use a slogan or motto on branded lanyards to promote your business. These tools add recognition and identify not only the wearer but the company as well. Often, lanyards are a requirement for access to a building or meeting and can be used this way as advertising.

Maintain Open Communication

From security needs to simple identification for employees, lanyards are a key tool for any business. There are so many ways to use them for your company. They can be used for easy registration or entry management for an event. Using these to carry some form of ID helps everyone at your company feel safe. And, the list goes on.

Every retail worker should wear a lanyard with the company’s name or logo on it so customers know who to ask for help. This avoids the embarrassment of mistaking a fellow shopper for an employee and allows customers to enjoy their experience. It is especially important for cashiers and clerks to wear lanyards so customers know they are giving their money to an official employee. And then of course they are a commercial strategy to increase brand recognition.

Event lanyards clearly define who your staff are and where they belong. Using multiple colors or imprints also helps clarify different people at a business or during an event. Visitors can wear one color and employees another. Or, customize the printing to match your company needs. They also make it easy for employees to show their IDs or credentials to security personnel. By simply taking the time to customize them to differentiate groups, it shows that your brand is professional and you care enough to show it.

So, keep your audience’s attention, strengthen your brand and maintain open communication in your office and at your next event with custom lanyards that match your company goals.

The Learning Center: A Better Way to Blog

The Learning Center is full of articles about learning how to host the best event ever, networking with colleagues and so much more.

Engraved, plastic sign describing Coller Industries Incorporated's event planning and informational blog The Learning Center

Whether you’re planning the best conference anyone will ever attend or hosting a simple dinner party, The Learning Center is here to make sure you are using these tools in the best possible ways. Search content by categories like meetings and conferences, or hop from one subject to another at your leisure. Each informative article is there to help you succeed. As you delve into these different aspects of building your corporate identity, you will see positive changes in your business outcomes, company culture and marketing strategies.

From Meeting Planning to Event Hosting, This is the Place to Find Ideas

Spice up your creativity and find innovative ways to use personal identification. From ribbons at a meeting to name plates for directions at a conference, don’t limit yourself when using these fantastic tools. Improve everyone’s impression with name tags and award plaques. Come find out how to use these personalized tools to help your event be everything it should be. So, if you like personal identification as much as we do, take a look around, we guarantee you will find something useful.

It is so much more than personal identification!

Coller Industries Incorporated's event planning and informational blog The Learning Center

No matter what industry you work in or the size of your company, The Learning Center (by Coller Industries Incorporated) was created for you. We have articles on a wide variety of topics from planning the perfect event to networking to build strong relationships. Most importantly, by putting thought and purpose into everything you do, and using the ideas in this blog, it will teach you how to achieve your company goals. It will also show you how to utilize the tools that you already have to improve your business practice.

Coller Industries Incorporated broadens the blogosphere with a new long-form content platform and renames two product and idea based blogs.

Coller Industries Incorporated's personal identification blog Influencing Identity

Influencing Identity is here to help you figure out how to use name tags and identification products. From name tags for your business to badge holders for your next conference, we have it all. Find out how to use all your identification products at work, while networking and at any event you are planning. Use our how-to articles to get your ideas flowing for working with all of your personal identification.

Coller Industries Incorporated's personalized ribbons blog Ribbon Impressions

Ribbon Impressions provides information about everything from ribbon roll ideas for your wedding to badge ribbons for a conference. And don’t forget about rosette ribbons for your award needs, such as fair or festival prizes. Find all your ribbon needs in one place and learn how to best use them at events and for your corporate gifting. Discover inspiration for using personalized ribbons and find useful how-to articles.

The 7 Rules for a Highly Productive Meeting

The first thing to do is to determine if you even need this meeting to take place. Sometimes meetings happen without prior thought to what their purpose should be and how to bring that to pass. If you think that a meeting is a way to go, ask yourself some quick questions before scheduling it.

But, first things first, what is a meeting?

The Merriam-Webster dictionary defines a meeting as “an act or process of coming together.” A meeting is a gathering of two or more people coming together for a specific purpose. These are commonly held when multiple people need to decide on agendas or ways to achieve a particular goal. They may occur when face-to-face interaction is required to make a decision. Meetings may also take place over the phone or a video chat. A meeting can be informal, such as a social meeting with friends, or a formal gathering, such as a business luncheon.

A meeting is defined as an act or process of coming together for a purpose or to achieve a goal.

To avoid wasting time and resources, communication for a meeting’s purpose is critical. Everyone, at some point in time, has attended a meeting and thought during or afterward about why it even happened. Don’t waste time in a meeting that could have been an email or quick one-on-one discussion with someone.

First, clarify the purpose of your meeting and write it down. Second, decide if this a one-way conversation that can be handled in an email or a phone call. And, don’t forget to ask the critical question if any of the information that needs to be shared of a delicate or personal nature. This brings in to question about figuring out who will be attending this meeting and why. And lastly, do you have enough time to prepare adequately?

So, what are the seven rules for planning a meeting?

No matter the purpose of a meeting, whether business-related or not, there are specific tasks which need to be completed to accomplish the underlying goal of that meeting. This is where planning comes into play. Yes, meetings can be boring even if planned out, but remember that you need to make sure it is necessary. And, they can be extremely efficient and productive when planned correctly.

The First Rule: Identify the Purpose of the Meeting

There are multiple reasons to hold a meeting. And, the success of your meeting starts with defining why you need to have it and setting the goals and objectives the event will address and solve. Make sure when making the list of reasons to hold the meeting, you are clear and concise. Clarifying the purpose of your meeting is an essential part of planning your event. And, clear goals and objectives help with the effectiveness of communication. This ensures that everyone in attendance understands why it is important.

Creating an Agenda

Because all meetings should have a clearly defined purpose, it makes sense that every meeting should have a clearly defined agenda. Creating an agenda will improve communication, even if your meeting is small and only has a few in attendance.

Lay out a sequence for the meeting. Plan time for a brief introduction to provide context, and for a discussion of next steps at the end. Decide how much time to devote to each item and what order makes sense. The longer it is, the harder it will be for people to remain focused, so it’s wise to underestimate how much your group can cover in the allotted time.

A well-written meeting agenda organizes and outlines the meeting’s required points of conversation. It highlights important information and helps attendees determine their roles and responsibilities within the meeting. For a planning meeting, the agenda is especially important as it helps to ensure that all planning aspects are addressed within the designated time. Define the planning meeting’s logistics. Provide information on the meeting’s time and location. Include special instructions, such as participation codes for conference calls and login information for online meetings.

It is important to remember that having an agenda is significant to the productivity of your event. An effective agenda should be clear, concise and readable. Share the agenda with participants when necessary, so it must be easy to follow. This agenda should promote effective communication and show the appropriate actions and steps to take to keep people on track and motivated to complete the tasks the meeting sets forth.

The Second Rule: Inviting the Right People

Now that you have determined that you need to hold a meeting, make sure to invite the correct people. You don’t want unnecessary individuals to put the time and effort into coming to something they either don’t belong at, or don’t need to be at.

In some corporate cultures, employees don’t need to participate — they only listen and head back to their workspaces. At other companies, employees participate freely. In today’s collaborative workplaces, interacting and sharing ideas is not only welcome, it’s frequently the purpose of the entire meeting. When you’re setting out your expectations, it’s also a good time to send out any required reading or material you’ll want those attending to look over. That way they’re prepared when they get to the meeting and there are no surprises.

Consider who can help you accomplish your goal and who will be affected by the meeting’s outcome. Identify key decision makers, people who are knowledgeable about (or have a stake in) the topic at hand, those who need to be informed in order to do their jobs, and anyone who will be required to implement decisions made. What about size? Keep problem solving meetings small (around 8 people). Include more people for brainstorming (as many as 18). If you’re providing updates or rallying the troops, be as inclusive as you want to be. But remember: time is money. Be conscious of the ripple effects your meeting can have on people’s time across the organization, and only invite those who absolutely have to be there.

The Third Rule: Time and Space

While it may seem simple, planning when and where your meeting will take place is of enormous importance. And, part of planning when it will be will also consist of who is coming. You will need to make sure that everyone will be available to come, especially if their jobs require the information being present at your meeting.

And, making sure you have a venue, whether it’s the office conference room or a larger gathering hall, is crucial. Make sure you have enough space for everyone.

Make sure that your meeting space fits to your agenda and goals.

As you look for a great location take into consideration the tone of the meeting. A small informal and intimate meeting would work great in a small room with the chairs set into a circle. A formal meeting may require a conference room. Will there be break-out sessions? You will need to prepare for multiple rooms. If this is a full or multi-day event, do you need to provide a room for a meal or activity? Larger meetings require more space, and it will often take longer to find an appropriate space so plan ahead. Be sure to find a space for your event before you publicize the date. Many people begin planning around a specific date only to find that the selected venue is not available, it may be necessary to make adjustments to the venue or the date, stay open to possibilities.

The Fourth Rule: Preparation

From technology to social media and even how you communicate your invitations to the meeting, you must make sure that everything is adequately prepared. You will need to identify and arrange everything needed for a productive meeting; this includes testing out all technology used during the meeting. Prearrange for all required items for the event, and make sure to pay attention to even the smallest details.

Preparation, a take-charge attitude and good oral communication skills are keys to effectively chairing a meeting. It is your responsibility as a chairperson to make sure the meeting fulfills its primary objectives within its preset time parameter. You also need to keep participants engaged and make sure everyone has a voice. Both what you say and how you say it can make the difference between an effective, productive meeting and one that “fails.”

In theory, everyone understands that preparation can make or break an important meeting. The more work you do before you walk into the room, the more productive and efficient you’ll be. But who has the time to properly prepare? Our checklist makes meeting prep quick and easy—be sure to print it out or save it for later. Each step is described in more detail below. Using the checklist and the principles behind it will ensure that you’ve covered all your bases—and that you won’t be wasting anyone’s time (including your own).

Identification for Attendees

Name tags and other identification products are perfect for any meeting

Name tags also provide confidence to those at a conference or event. Even if everyone doesn’t know each other, their names are visible and so introductions feel less intimidating. People can confidently call each another by their names.

The bottom line is that name tags don’t have to be expensive or fancy to be powerful. When used appropriately, name tags help to build community. The power within name tags is real. So, put one on today! We have an almost endless variety to meet any need.

The Fifth Rule: Participation

This rule is simple: make sure that everyone in attendance at your meeting knows why they are there. By giving everyone an assignment or asking them to help with a presentation, they will feel of value to the common cause.

From food to printing the agenda, everyone should be able to participate in the meeting. This includes assigning personnel to perform research, develop strategies, disseminate information and implement policies, establishing time frames and benchmark goals, and defining qualitative and quantitative measurement tools to gauge effectiveness. But, make sure to always follow up on actionable items in advance of their due dates.

The Sixth Rule: Stay on Task

From starting on time to your organization, the only way your event will flow without fail lies in your preparation. Every meeting should start with a “call to order” to get attention. Sometimes this can be a random prize drawing or a roll call.

Timing is essential, both from a logistic and productivity standpoint. It can be frustrating when things don’t get going because attendees are trickling into the room at their own pace. Make sure to take charge of the meeting. Start promptly and with the “call to order.”

Then, stay on task. Center all conversations around the goals and objectives of your event. Stick to your agenda; that’s why you made it in the first place. And, if things start to deviate course, get back as quickly and directly as you can. Make sure that everyone has a chance to be heard, but also make sure to reign the conversation in when necessary.

The Seventh Rule: Meeting Follow Up

Once your event has concluded, take the time to check to see if you need any follow up. Whether it is with one person or the entire attendance roster, follow up in just as important as the meeting itself. You need to measure the result and effectiveness of your event.

A meeting is only as good as the action it results in. Every meeting with an agenda should also have a desired outcome. As the organizer of the meeting you should continue to drive people towards that desired outcome and act like a “ringmaster” of the different opinions and cases presented at the table. Once consensus has been achieved this should be confirmed in an email so that everyone has written confirmation. You should also track your progress against these stated objectives until the task is complete.

And, don’t forget to clean up! From taking down any decorations to cleaning up leftover food, make sure you leave the venue as you found it. This keeps your venue options open for your next meeting (you don’t want to blacklist your company from anywhere).

Event Planning Made Perfect

Event planning is a marketing tool used by organizations of all sizes to communicate with current and potential clients and employees. It is the process of planning a festival, ceremony, competition, party, concert or convention. For many industries, nothing beats a hands-on experience created by personal interactions. Whether your event is big or small, the overall attendee experience needs to be good enough for them to want to come back next time.

event planning the tools you need to do your job

Many large companies, organizations and individuals are now hiring event planners to take over planning and socializing for their events. These events can range anywhere from a wedding to a small office meeting and anywhere in between. If not properly planned, any event no could contain hitches and bumps along the way.

Generally speaking, there are two markets for event planning services: corporate and social.

Corporations host trade shows, conventions, company picnics, meetings and holiday parties for employees, members or stockholders. Social events may include weddings, birthdays, anniversaries, parties, reunions and other events.

The Ever Important Event Planner

One of the first steps in succeeding as an event planner is finding a purpose or specialty. There are many different types of planners (wedding, large event, party, etc.), so finding a niche may be the easiest task at hand.

There are many reasons to hire an event planner when planning an event or a party. Event planners coordinate all the necessary details of these events. And face it, event planning takes, well, planning. So, why not hire a professional? An experienced event planner should be able to bring anyone’s vision of an event out successfully.

To fully succeed, a good event planner must have a passion for detail.

They also need drive and perseverance to stay in this competitive environment. Event planners play many roles during an event. Starting with the need to be a designer, they also need to be a leader, a problem solver, an innovator and a strategist. It is also important to have an appreciation for different cultures, religions and traditions.

Those seeking this line of work are encouraged to obtain a degree or certificate before starting in this vocation. Most experienced planners agree that jumping in head first is a bad idea as there is no foundation to stand on. Many encourage shadowing or volunteering with an experienced planner to develop the necessary rapport and tools.

Event planning is a highly competitive profession, and anyone considering this line of work needs to show up with a loaded tool belt. This belt needs to come equipped with the ability and skill to determine not only a great and inviting theme but also the ability to find vendors and suppliers to make any event come off without a hitch.

Finding Your Tool Belt

Event planning is about managing events that are intended to achieve unique and individual objectives. Many event planners just starting in the industry find themselves spending most of their time marketing themselves and finding clients. Take this time should to also get to know local vendors.

Vendors that are useful for any event planner are people or places such as florists, caterers, photographers and different venues. It’s always possible that a good vendor can play multiple parts in any event. As successful events are accomplished, this list will grow and can be used to maintain that necessary tool belt.

Effective communication is an essential key to successfully researching, designing, planning, and coordinating any special event. Event planning can be an overwhelming task if the correct tools are not readily available. It pays to know all available resources and will help when delegating responsibilities in advance.

Any time people gather together for a purpose, whether it’s for a conference, a formal dinner or a grand opening, someone needs to manage all the event details to guarantee that it is a success. These details should also include any vendors such as caterers, photographers or speakers depending on the particular specialty.

Hosting an event takes time, talent and perseverance.

To be a successful event planner requires a focus on these talents. It also requires getting to know the correct tools and how to use them. Merely having an eye for detail helps, but doesn’t complete the task of having the proper tools.

By utilizing the proper tools, creativity can flow more naturally and create the perfect atmosphere for any event. Let the juices flow and soar above the rest by having these tools readily available for any need. Take steps to make your event a success, and they’ll come back time and time again.

All themes for significant events can develop from great ideas, but making them come together, work well and having great attendance can be a grueling and daunting task. When an event is well organized, it essentially guarantees a good impression. This first impression is sure to leave a lasting impact. It can also help to set the current trends in event planning.

Expanding Your Tools

An important vendor is for custom credentials, name badges and lanyards. As many events require some sort of admission or identification, it is worth investing in these items. A good event planner knows that name tags and other supplies help guests understand where they need to be and who else is in attendance.

Identifying Each of the Visitors:

badge holders are only one tool you need for your perfect event planning tool belt

Many corporate events require that attendees wear name tags to be easily identified. These name tags can include names, titles and companies. When everyone is identified clearly at events, it can help ease introductions to others so that attendees can move on to more important activities during the event.

While most name tags are worn at corporate events, social events still get use from them as well. Remember, identifying is critical. Use a name tag for a table number or a descriptive sign for food items. Make sure your attendees know and understand your purpose and who they are and why they are attending your event and not the one down the hall.

Associating Each Visitor Appropriately:

adding ribbons to your event planning tool belt is essential in making any name badge stand out

Identify sponsors, presenters or speakers with different colored ribbons. Add a promotion or an advertisement to make someone stand out. Or, use these ribbons to differentiate guests and organizations from staff or volunteers. Customize each ribbon to express any desired effect. Choose from an abundance of stock titles or create a new one.

Every event can use some flair. Show style and preparation through packaging and presentation. Use ribbon rolls to illustrate the product’s benefit. Tell people more about the event at first glance with a highly personalized ribbon. Use it to wrap business or calling cards for a unique touch. Create a wall of ribbons that hold the name tags for the event.

Promoting Those in Attendance at Any Event:

lanyards are a great event planning tool

Use custom lanyards to add a sense of identity to work functions, conferences, trade shows and other events. When people are flowing through an event venue, it becomes necessary to keep track of them using credentials. Lanyards can add value to the event when customized with the convention name, sponsors or logo on them. Event planners often order the same design on different colored lanyards for different attendees or officials.

Community Networking & Donating Yourself

Donating time, money or product is necessary to keep in tandem with your community networking.

community networking and focusing on company branding through donations

A community is a group of people with common interests and unique, shared values.

A general definition of community typically appears as a group of people with diverse characteristics who are linked by social ties, share common perspectives and engage in joint action in geographical locations or settings.

Networking is the bringing together of like minds for a like purpose.

Having a supportive system of sharing and exchanging information and services among individuals, groups or institutions that have a mutual interest better defines networking. Specifically, it is the cultivation of productive relationships for employment or business. It is fundamental to note that networking is also an active development of these current business relationships.

Donations help those around us to feel like they belong and bring to aid to those in need.

Commonly used as a gift for charity, humanitarian aid or to benefit a cause, donations can benefit not only the receiver but also the giver. These donations may take various forms, including money, alms, services or goods such as clothing, toys, food or transportation services.

But, what do those three things have in common?

Let’s turn to the relationship you find when you look at Coller Industries Incorporated and the Granite Education Foundation (GEF). For nearly 10 years, the relationship between these two companies has been a stable feature in many lives. From recognizing outstanding teachers and other educators to winning over the hearts of students in the Salt Lake Valley, Coller Industries’ reach into the Granite School District is felt by many. And not only felt, but appreciated in a plethora of ways.

Yes, this relationship is primarily built on product and monetary donations. However, it is also formed on trust and fellowship. From name tags for school events to money for shoes and coats for students in the school district, everything Coller Industries gives to the Granite Education Foundation builds into a network of creating community understanding. This understanding reaches far beyond what even we could initially see.

Creating Community Understanding

Understanding the community concept teaches that no matter the setting, there are things which must be done to keep it healthy. These insights are supported and managed by people feeling that they belong somewhere. And this comes with accepting each other and the diversity of those around you. This community understanding makes us responsible for those around us. In turn, this community responsibility not only aids those in need, but it assists everyone influenced by any actions in that community.

Donations are one way that makes us more responsible in our community. And, building trust in our community is not only a requirement but also the best way to maintain any community. This is why we, as a company, are always looking to help out in our neighborhood and surrounding areas. And what better way than in our local schools. The Granite Education Foundation manages the school district where our office is located. Its reach, however, is so much farther. And, by partnering and networking with the GEF, we can extend our reach as well.

Here’s to Thank Yous

Every year the GEF sends Coller Industries tokens of the student’s appreciation for our donations. These wonderful expressions of thankfulness have touched all of us here at Coller Industries. And, in turn, we want them to reach out into our community so that everyone can see the benefits of community networking.

valentines from our community of students in the Granite Education Foundation

 

Happy Valentine’s Day!

Granite Education Foundation and students from across the district wanted to express a heartfelt thanks for all you do. Enclosed you will find hand-made Valentine’s Day cards our students created with YOU in mind. Thank you for being a part of our last 30 years, and we look forward to spending many more with you.

Yours truly,

The Granite Education Foundation Team

 

Seeing these simple expressions of gratitude helps us to understand what these continued donations provide for our community. And, they also help us to know where we can make more of an impact. Although our brand reaches out in our community and networks with other companies, it is crucial that we focus on the humanity of these donations.

This expression of gratitude gives us the opportunity to learn from other businesses and continue to grow and maintain our networking experiences. And, through this networking in our community, we can show how to sustain a positive business culture of quality and understanding. Networking is vital to this development. We are continually working with our customers to retain and develop working relationships through other donations means as well.

Bringing Community into Networking

By reaching into our community and taking part in networking opportunities for organizations like the GEF, we can see how much our brand resonates in others. We also find how our brand reflects in our community.

One of the most important benefits of networking that people tend to overlook is that it allows you to help other people. Granted, our motives in the professional world are rarely altruistic, but helping someone else with their career goals can be truly rewarding.

By finding and networking within your community, you can become a trendsetter and an industry leader. And, isn’t that what every business desires? To take a lead and direct their community should be every entrepreneur’s dream and goal. So, by donating time, money or product to your community, you are not only giving someone a hand up in life, but you also help your brand. While this may seem a little selfish at first, these donations help sustain the growth and reach of your community. So, don’t take these business relationships for granted. Use them to support yourself while helping others.

Improving your reputation and finding support are also benefits of networking.

If you are successful at networking, you might get a reputation for being a person people will want to talk to and get to know. A good reputation leads to support. You may have valuable information, ideas, and resources those in your network may need. Establishing your desire to assist a colleague increases your credibility. The important thing to remember about networking is the growth you will experience by putting yourself “out there” and taking steps to improving yourself and your organization.

By donating to the Granite Education Foundation and helping them with their needs, we benefit the lives of countless children. In turn, this helps each student’s family retain their position in their neighborhood. And that’s only the beginning of the chain. By paying our efforts forward, and nourishing our networking relationships, we are cultivating our community. We also set higher standards for those around us.

And this is how businesses thrive. So, by donating in your community, your networking experiences flourish, and your business grows. Commit to your business quality and brand all while helping those around you by this simple method: donations.

Best Branding Practices for All Businesses

First things first, what is BRANDING?

Definition: BRANDING – a particular product or a characteristic that serves to identify a specific product, a trade name or trademark, or a particular kind or variety.

Let’s break it down a bit farther to make it a little easier. The act of branding is the process involved in creating a unique name or image for a product, person or idea. Most people and companies accomplish branding through advertising and other similar means. It is also the action of building a convincing individual or unique presence in a consumer market that attracts and retains loyal customers.

There are two types of branding: personal and corporate.

make the most out of your branding by using your logo and name on all identification

Personal branding is the process of individual marketing, or advertising, themselves or their career as a unique image, or brand. It is in effect the ongoing practice of building up an image or uniqueness about themselves to others around them. A personal brand often involves the use of someone’s name on various marketing products.

Thomas Peters, an American writer on business management practices, said, “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding.”

Corporate branding is the process of promoting the logo and brand name of a company or corporation for marketing and advertising purposes. Typically the range of a corporate brand is extensive and is a way to express the company’s ideals and goals.

Whether personal or corporate, a brand is essential to anyone who wants to stand out from those around them. Corporations typically have a logo designed while individuals must promote their names as a logo.

Your brand is how people perceive you wherever they interact with your business, both the impressions you can control and the ones you can’t.

When you think about it, people have brands too. We each have a name, a face, a style, a way of communicating, different impressions we make on different people, and what they say about us when we’re not in the room.

Likewise, businesses have names, products, logos, colors, fonts, a language, and reputations to manage that make up who they are and affect how they’re perceived.

You can’t build a brand without being consistent and maintaining that consistency as you extend your brand to every part of your business. But it all starts with establishing what that consistency is going to look like and the feeling you want it to evoke.

Branding Your Business

Your company’s brand is what you are, what you want to be and what you aim to become. This brand can be a promise of product quality or trust in a service. Remember, a brand is what makes your company unique. Your branding should make your company stand out from all of your competition. It should let your consumers know what they should expect from your products or services.

So, in layman’s terms, corporate branding is the process of promoting the logo and name of a company for marketing and advertising purposes. Branding helps to expand a business and get the word out about the company’s goal.

Branding is the most important part of your business, whether it be large or small. Building a strong brand helps your company not only be financially stable, but memorable. And, by being memorable, your brand will draw in more and more customers just by word of mouth.

Starting With the Right Tools

Name tags and name badges provide necessary company branding. This branding is vital for all of your marketing needs. It distinguishes you from your competition and helps others to recognize your quality more readily. By using logos on name tags, you create a focus to help drive your business.

But, don’t limit yourself to just your name tags. Don’t forget that signage and other identification products are there to help advertise your brand. From custom lanyards to award plaques and everything in between, get it personalized with your logo! And then start spreading the word.

Creating Consistency With Your Brand

use matching colors and consistency with logos in branding your companyYour logo represents not only you and your company but also your brand and overall commitment to your clients and customers. And creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts), lets people know you’re proud of what you stand for.

Consistency in logo use will make your brand an industry leader.

From colors to logos, consistency matters. So, using name tags, name badges and other personal identification items will establish your brand. And finding the right consistency with logos, colors and fonts helps to solidify your message. By defining what your brand is up front, you help establish your company as an industry leader. And making sure that your logo balances your brand at the top can be quite the process.

using name plates and custom shape name tags for consistency in your brandingOh, and make sure to use the same colors for all of your logo work. Find a way to keep your logo and text the same on all name tags and name plates. If your office uses signage, make sure to include the proper colors and consistency. A company who ensures that their brand is well developed will retain and obtain connections with their clients and customers.

Simply put, your brand is your promise to your customer. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Networking & Getting Your Brand Noticed

First things first, what is networking?

Networking is key to your branding strategyNetworking is a supportive system of sharing and exchanging information and services among individuals, groups or institutions that have a mutual interest. Specifically, it is the cultivation of productive relationships for employment or business. It is fundamental to note that networking is also an active development of these current business relationships.

Think for a moment. What does good networking look like? How do people act while networking? What are their attitudes? Most people would agree that a good networker is sincere, friendly and outgoing, supportive and a good listener. It isn’t just about staying in touch. It goes beyond that. A good networker is someone you want to trust and be friends with.

A business network is a type of social network which is developed to help business people connect with other managers and entrepreneurs to further each other’s business interests by forming mutually beneficial business relationships. Several prominent business networking organizations create models of networking events that, when followed, allow the business person to build new business relationships and generate business opportunities at the same time. A professional network service is an implementation of information technology in support of business networking. Chambers of Commerce and other business-oriented groups may also organize networking activities.

So, how do you apply yourself to the networking mantra?

Here’s the scenario: “You have just arrived at your weekly, cookie-cutter networking event, and after walking up to the registration table, you proceed to search across a sea of identical plastic name badges with tiny print for the one with your name and company printed on it. You’ll affix this name tag to your shirt at the least awkward angle you can finagle, and proceed into a crowded room of people all arching their necks to scope out the people worth chatting to while trying not stare at someone’s chest for too long. And most likely many have chosen to position the name tags to be hidden in the folds of jackets or flipped around entirely making them impossible to read. Good luck with that one.”

And, whether you are wearing a name tag for an event or work every day, chances are you don’t realize the impact which you are making. In social settings, name tags can level the playing field. They are also free advertising for your company. And, they inspire people to be more approachable.

using name tags for networking and branding should include your name and titleWe’re here to offer a perfect solution with a particular product line which facilitates networking and promotes making those meaningful connections. For many people, the idea of wearing a name tag evokes the stale idea of the epic “Hello, my name is…” variety you might find at an awkward mixer or high school reunion. But a name tag is a valuable tool and, when used in fresh and creative ways, it can be a useful tool in helping people interact with each other.

But, more importantly, we are here to offer support and trusted services to help you in your networking efforts.

Many businesses use networking as a key factor in their marketing plan. It contributes to developing a strong feeling of trust between those involved and plays a big part in raising the profile and brand of a company. Suppliers and businesses tend to source business and suppliers through their existing relationships. These relationships tend to be open, random and supportive, while those relying on hierarchical, traditionally managed approaches are closed, selective and controlling.

Networking in 3 Easy Steps

Step One: Always wear your name tag. It’s the key to great networking.

A name tag reminds you to be open and honest. You can’t hide behind it. And, it gets you to network, to put yourself out there, and to make new friends. It gives you the opportunity to brand yourself, your image, and your company, with honesty and trustworthiness.

Laser Engraved Plastic name tags are perfect for branding with your logo for networkingYour name tag is your best friend for several reasons. A person’s name is the first thing that most people forget upon the first meeting. Without the aid of a name tag, people are less likely to approach if they don’t know or have forgotten your name.

Consider all of the commitment you have access to when wearing a name tag. Networking isn’t easy, but when you are willing to put yourself out there, others around you are apt to feel more at ease and will connect better and more frequently.

Step Two: The most important thing is to get your brand noticed.

Networking only works when you use your name tags correctly with logos, titles and names. Your name tag reflects who you are and humanizes you to others. Most people tend to judge on first impressions, especially when everyone in the room is a stranger. But, if you have a way to make yourself stand out, your brand will become recognizable. And, it helps to make others more at ease around you.

If name tags are provided at an event, use them. Don’t be a name tag snob. They are there to make greeting others easier. They reduce possible awkward moments and help you remember names gracefully.

Step Three: Talk to others and, as always, wear your name tag.

It will help you be fearless. Wearing a name tag in a room full of strangers is an invite for people to talk to you, and for you to talk to people. You don’t need someone to introduce you, so be fearless and take networking into your hands.

And remember that networking only works when you use your name tags correctly with logos, titles and names.

Business Networking

“It isn’t what you know, it’s who you know,” is an ideal we all strive to make work for our companies. Business networking is the low-cost, effective way of utilizing this expression. LinkedIn is an excellent example of this. It is a great marketing method for developing business relationships to gather sales and contacts.

The definition of network in itself reminds us that it consists of connecting lines, like a railway or canal system, which run in different directions. Especially when it comes to a business network, these lines are crucial, and without them, this system no longer exists. These lines, commonly referred to as a relationship or communication, are the most important thing to maintain a network. If you don’t have a good set of contacts, a network will fail. And a good network is created, and networking succeeds, by the application of hard work.

Networking with Name Tags

networking with name tagsLanyards, name tags, reusable badges and even signs are useful tools for any conference or convention.

And the corporate event name tag is one detail that has been overlooked too much. For years people have been dealing with this awkward situation over and over again at event after event. As such, setting the stage is just as important as attending a conference or networking event. However, there are many roadblocks along the way.

Still not convinced? Here are some creative ways to use any name tag or reusable badge to help eliminate this awkwardness.

Try omitting titles and company names. Use this as an effort to associate people more with what they love to do, or excel at, than what they do for a living. Focus on the individual.

Move beyond the work domain. Try using reusable badges with a catchphrase or other conversation starter to get people to mingle.

Incorporate a theme. It doesn’t matter what the theme is, just as long as it is geared toward getting people flowing through the masses and making those necessary connections.

Daily Networking Tips:

Remember your business cards. Start carrying business cards with you everywhere. Keep some in your wallet or purse, your car and in your pocket. Take your cards to the gym, the grocery store and even to parties. You never know who you will meet or be able to talk with. And, if you don’t have your business cards with you, an opportunity may be missed.

Join new groups. From book clubs to civic organizations, networking opportunities are everywhere. So, find a new group in your area, or stretch yourself into new areas. But, no matter what, get yourself out there. Make sure to join groups that will benefit from what you have to offer. Don’t just participate in a group because you think it sounds fun. Join somewhere that gives you back what you can give in return.

Give and get back. Networking is a two-way street. When most people network, they expect something in exchange for their contact information. Sometimes it’s as simple as an information exchange. Other times, they expect time or goods in return. And most often, they expect their business to grow. Make sure to follow up with new contacts and keep sharing information with them, and you’ll see that your effort is returned.

Be friendly and approachable. Pretend you are hosting the event. Make people feel welcome. Find out what brought them there, and see if there’s any way you can help them. Introduce them to others, make business suggestions or give them a referral. Not only will you probably make a friend, but putting others at ease eliminates self-consciousness. A side benefit: What goes around comes around. If you make an effort to help others, you’ll soon find people helping you.

Event and Convention Networking:

Set a goal. Whenever attending a meeting, convention or another event, set a goal for yourself to meet new people. With this goal in mind, greet people you have never seen before. Make it a habit to be open and welcoming to everyone. Not only will people start recognizing you, but your contact list will grow, and networking will become easier for you.

Other goals that you can set for your events include: keeping up on industry trends, connecting with peers, and looking for new business opportunities. Focus on these goals throughout the entire conference, and you’ll see your network start to grow.

Put yourself out there. Don’t sit by those you know. Find someone sitting alone and introduce yourself. Make sure you extend yourself to those around you, no matter their station or occupation. The chances are that if you’re at the same event, you’re looking for some of the same information.

If you are attending a multiple day event, sit with someone new every day. Or switch it up after breaks. Get to know as many people as you can. Be that person who exchanges information, and you’ll see that your approachability will expand. And from that, your business will flourish.

Be a leader. Don’t just attend your next conference. Get out there and get involved. Become a board member or join a committee. Volunteer your time and talents at your next event. Not only will this get you noticed by the event planners and hosts, but it will also provide those around you with the opportunity to see you lead.

Being a leader is a step to doing better business. Those who can lead stand out to others, and through this your business will not only flourish, but it will grow. Your network will expand. This also gives you a reason to reach out to others. It gets you involved and provides others a way to also get involved.

Networking isn’t always easy.

You have to extend yourself and be a leader. You may make a few mistakes as you get started, but that shouldn’t deter you. Just keep trying, and you’ll find it easier and easier to reach out and grow your contacts. And don’t forget, it’s important to remind yourself that without your contacts, your business wouldn’t be what it is now. But most importantly, remember that your contact has given you a gift. It’s the gift of communication and networking. This gift is truly the gift that keeps on giving.

Badge Holders in the Professional World

When used appropriately, plastic badge holders enhance branding, security and other business relations.

What are Badge Holders?

use badge holders in any professional setting

A badge holder is a rectangular, plastic identification product with an opening to insert a card or paper. People often use badge holders for trade shows, conventions, meetings and conferences. Badge holders come in different sizes and have a horizontal or vertical orientation. A fastener is usually attached to the plastic holder, such as a pin, clip or magnet. Badge holders also have punched slots for attaching a lanyard or metal chain. Customers can write on the paper or print any text or graphics using a printer.

Why Use Badge Holders?

The purpose of a badge holder is for someone to wear some form of identification so that it is visible and accessible. People also use badge holders to carry essential items like security cards, so they are easy to find.

Employees are less likely to lose their security cards or credentials when they keep them in a badge holder. The holders make it so that companies do not have to pay to replace any lost items. A badge holder also holds the card or ID in view so that security personnel and coworkers can quickly identify the person wearing it.

Some people prefer badge holders because they can wear them with a lanyard. The wearer does not have to poke holes in their clothing with a pin and damage their shirt or blouse. And the plastic material keeps the cards from breaking or getting scratched.

How Badge Holders Help Businesses

1) Save Money and Keep To A Budget

Badge holders are a less expensive alternative when custom name tags are not within a company’s budget. Name tags are also inconvenient when companies have high turn-over rates. With badge holders, all a company has to do is replace the former employee’s identification with the new ones. Conferences and conventions use badge holders for the same reason since different people may attend each year.

2) Keep Security Levels High

Increase security with photos, names and titles printed on the badge inserts.

It is crucial to know who is entering a building or facility to maintain a high level of security. If employees wear their photo identification in a badge holder, security personnel can see who has authorized access to the building and who does not, which can decrease theft, impersonation and unauthorized visits. Employees can also use badge holders to carry proximity cards to tap in and out when they enter or leave the building. By giving people this access, it allows security to keep track of who is in the building.

3) Interpersonal Relationships

Identification items like badge holders help foster work relationships. People are more trusting and open with others when they know each other’s names. When employees wear something with their name on it, it improves work relationships. Additionally, this helps customers feel comfortable around employees. New employees get to know their colleagues and adapt to their work environment faster. So, when employees use badge holders like name tags, it enhances the company internal and external relations.

4) Promote A Company Brand

Adding a company logo to badge holder inserts increases brand recognition. People associate the logo with the company when employees wear their badge holders at conventions and trade shows. Employees should wear their badges in the office, during their lunch break and when they travel to and from work. Companies can also require employees to show their work ID to access benefits like restaurant discounts and gym memberships. Using an ID in this way becomes free advertising for the company and makes the logo more memorable to the public. Even within the office, having employees wear the logo creates a sense of teamwork and loyalty to the company.

Guidelines for Badge Holder Usage

For badge holders to benefit businesses, the text on the badge inserts must be readable and straightforward. Print only the person’s name and their job title and department. In retail establishments, the only requirement is the first name. When two employees have the same first name, have them include their last name or initial as well.

use the correct size font on a printed insert for the best visibility

The text on the insert should be at least a 24 point font or larger. Make sure the ink and the font style are legible. Print the same information on both sides of the card if the badge holder is attached to a lanyard. Lanyards tend to twist and turn so that the badge holder is facing the other way. If the information is on one side of the insert, it will not be visible when the lanyard turns the badge around, which defeats the purpose of the badge holder.

Logos & Titles

The layout of the name and logo needs to look tidy and professional. A business logo should not be so large that it makes the insert look crowded. On the other hand, the logo should not be too small and hide in one corner. At trade shows, if there is enough room on the insert, it may include the company’s Twitter handle and other social media or a QR barcode that leads to the company’s website. Social media and barcodes should all be neatly laid out on the insert.

Treat titles the same as logos. If included on inserts, they must never crowd the person’s name or be in a small, unreadable font. Job titles distinguish head of staff from other employees. Titles also help customers and employees know who to talk to about specific issues. Putting titles on badges let customers or conference attendees know who is in charge of management, security or registration.

Badge Holders: Size & Orientation

Photo IDs and security cards should fit inside the badge holders. So, make sure you are ordering the correct size. Each badge should also be the proper orientation. If the IDs have a horizontal direction, then the company will need a horizontal badge holder. It is the same for vertical IDs. If you are using paper inserts, be sure to use badge holders that will present your information appropriately. Standard text should be about 24 point font, and all text must be large enough to read from a slight distance, usually about 10 feet away.

Using Fasteners

Available fasteners for badges include magnets and swivel bull dog clips.

The best choice of fastener depends on how people wish to attach the badge holder to their person. Professional badge holders come with many different fastener options. Some like it on their clothes while others want it hanging from a lanyard. Fasteners, like pins and magnets, are often used for formal settings while lanyards are used more during conferences and conventions. Magnets and pins attach badge holders to people’s shirts, blouses, suit jackets or some other articles of clothing. The slots on the top of a badge holder are made to wear with a lanyard or a clip. And, clips can be attached to almost anything, whether it is a shirt, jacket or any other piece of clothing.

Finding the Right Badge Holder Material

Finding the right kind of material for your badge holder depends on how excessively you intend to use them. You can order badge holders made of different types of plastic. For example, holders with 8 to 10 mil vinyl are durable and suitable for repeated use. Vinyl is a plastic consisting of polyvinyl chloride. Badges with less than eight mil vinyl are semi-rigid and ideal for light use. And, holders made of acetate, a material made by cutting and polishing sheets of plastic, are flexible and lightweight. So, they are thin and recommended for single use.

Making the Color Work For You

Inserts are available in seven colors. Ordering different colored badge holder inserts so that badges can be color coded. And, color coding allows companies can divide employees into several groups. Color coding can visibly show who has permission to access specific areas of a facility.

Different colors can also designate who works in which department. At schools, these colors can differentiate between students, faculty and staff. For trade shows or conventions, color coding can separate attendees from volunteers and vendors. Whatever the color of the insert, the text should be easy to read. So, do not use light printing on a light colored insert.

Professions That Should Have Badge Holders

Specific job fields should use badge holders for identification to earn people’s trust and improve credibility. If people are going to trust someone with their well being, they want to know they are experts in their field. People also want proof that a journalist who is asking to interview them works for a news organization. Those who work these types of jobs are more likely to receive the public’s trust when they show their credentials or identification.

Medical IDs

Using a photo ID badge as An Emergency Contact Card for medical professions

People receiving medical care want to know they are in the right hands. For that reason, doctors, nurses and emergency medical technicians should include their name, photo and job title on their work ID. With this information visible, people know they are legitimate.

People with a chronic medical condition can make their emergency medical ID with a badge holder and paper insert. Medical IDs should include information about a person’s medical condition, allergies, prescribed drugs, emergency contacts and blood type. Often people with a mental state have trouble remembering which medication they take and how much. If a person becomes unconscious due to a health condition, a medical ID can give people the correct medication and dosage that person needs. The wrong medication or dosage can have fatal consequences, which is why medical IDs are essential.

Anyone with a chronic medical condition should have a medical ID card. These cards are also perfect for participants in clinical trials and people with special needs. EMTs are trained to look for medical ID cards and use the information provided to save a person’s life.

Make sure to order a high-quality badge holder and insert card for your medical ID. The text printed on the medical ID must be readable and well organized. Use good quality ink that does not fade quickly. A badge and lanyard are much more readable than a bracelet and more accessible. Also, be sure to have the information printed on both sides of the insert.

The insert card must include all necessary information. If there is not enough room on one side, print the rest of the details on the other. It is better to use both sides of the card and have the text in a larger font than to have everything on one side.

School Badge Holders

using badge holders and identification and for security in an educational environment

Badge holders can help schools that wish to increase their level of security. Administration can require students, faculty and staff to wear badges while on school property. School badges indicate that the people wearing them are allowed on campus. And, this makes it easier for faculty and security to spot anyone who might be trespassing.

For badges to efficiently work in schools, everyone should wear them the whole time they are on school property. Each student, teacher and staff member should return their badge to administration when they no longer work at or attend the school. Administration can also require authorized visitors to obtain a visitor pass and wear it while they are on school property. Once done visiting the school, visitors should return the pass right before they leave.

Badge holders with lanyards are one of the best options for school use. Students can slip them on and off without damaging the badge. Schools can customize the lanyard and badge inserts to include the school’s name and logo. This customization helps security personnel distinguish between a legitimate school badge and a fake one.

School badges can also help administration keep track of which students borrow books from the school library or borrow equipment for educational purposes. They can also indicate which students have paid for a meal plan.