brand recognition

Unlocking the Power of Customization

Personalization is important as a business works to create a memorable presence. Whether it is a name tag, name plate, award plaque or ribbon roll, the customization on these items allows a business to showcase their brand identity and professionalism.

In today’s competitive market, business owners need to find ways that help them stand out. They need to leave a lasting impression on clients and customers. These products enhance brand recognition and help create stronger consumer relationships. A well thought out name tag or a carefully engraved plaque help to convey credibility. This helps customers trust and engage with a business more.

Customization will benefit any brand identity. By using these different products, a business can highlight its impact on customer retention and overall business growth. And, by understanding the advantages of personalization, every business owner will be able to make better decisions about how to enhance their brand visibility.

Name Tags

They are so much more than identifiers! Name tags are beneficial in improving customer interactions and helping employees build stronger connections. A well designed name tag creates a sense of professionalism and makes people more approachable. Customers are more likely to engage with employees wearing name tags. And, by displaying names and job titles clearly, name tags create a more personalized experience. Which leads to better customer service and increased trust in a business.

Name tags come in various materials, including plastic and metal, and offer many customization options that are guaranteed to suit different business needs. Customization choices include multiple colors and adding logos that will reinforce your brand identity. These details enhance the appeal of name tags. You can also add protective domes and colored frames to make your new name tags even more professional. They also contribute to a cohesive brand image that leaves a lasting impression on customers.

Customization Options

Logos: To help employees remember your company and keep a consistent look, add your logo to the name tag design.

Materials: For your new name tags, pick from sturdy metal, plastic, and more! Several of our material alternatives will finish your look, depending on your business needs.

Protective Domes: Adding a protective dome to your name tag enhances the name tag appearance and protects your investment. The unique epoxy doming provides protection from scratches and wear.

Frames: Give specific name tag sizes a distinctive frame to add a touch of sophistication. With this polished touch, you can raise your name tag game. It comes in a variety of colors.

Fasteners: Choose from a variety of fastener solutions to guarantee your employees’ comfort and ease. Classic pins, deluxe magnets (for a no damage solution) or clips for easy wear are all options.

Let’s talk your logo and identification: types, processes and files

Creating a positive influence with your brand means guaranteeing that your business’s services and products are consistent. From branding to color matching, name tags help symbolize your quality. So make sure you are adding your logo to identification products which reflect your commitment to quality.

We use several methods to add your logo to our name tags, name plates, ribbons and signs. Understanding these processes will help you decide which product best suits your business. It will also help you know where your logo placement should be.

Type 1) Full Color

When your logo has more than one color, it is considered full color. The colors may be light or dark, bright or pastel, in solid blocks or with gradients and blending. These logos are often seen on websites, company stationery, business cards and marketing materials.

Type 2) Single Color

A logo that has a single color can be engraved on any laser material. The material your choose for engraving will define the background color as well as the engraved color. It is also possible to print single color logos, which will allow your logo and the engraved text to be different colors.

Reversed: An all white logo can be a great option for printing on dark backgrounds. It creates a strong contrast, making it stand out on black, navy, dark brown, and other dark colored backgrounds. Additionally, all white logos are particularly suitable for laser engraving on dark materials.

Type 3) Metallic

Some logos, in order to maintain the proper brand representation, need to have a spark of metallic foil. This process helps to create uniqueness in a brand and image. Hot stamping is a method used to transfer foils to the plastic surface at high temperatures. Though the available colors for stamping are limited, the results can be stunning.

Impact on Customer Relationships

Customers often perceive a business as more professional and trustworthy when they see employees wearing name tags. Wearing a name tag can create a sense of belonging and professionalism. This small detail creates positive first impressions and builds customer confidence. And, they help make employees a lot more approachable.

As a result, your business will experience improved interactions and increased customer satisfaction and long term loyalty. By adding name tags to a uniform, you can enhance workplace morale and improve customer interactions. It can also help employees feel more connected to both the workplace and customers.

Name Plates

Help identify an employee’s work space with a customized name plate. This personalization helps contribute to a well organized professional setting. Displaying employee names and titles creates better communication. It also creates a welcoming environment for clients and visitors. Enhance your professionalism with a name plate for every desk and door!

Customize each name plate to meet your business needs. Choose from different materials, such as plastic or metal, and colors. Add your logo to further brand recognition. And, select a display for desks, doors or wall like desk stand and cubicle attachments. For a more professional look, choose a name plate option like Acrylic Blocks or Executive Desk Wedges. They provide an upgraded look to your workspace.

Customization Options

Materials: Available in multiple materials, like plastic and acrylic, choose an option that matches your unique brand image. Every material can be customized to meet your needs.

Displaying: From double sided tape to metal desk holders, we guarantee you will find the display option that meets your needs.

Upgrades: Our Acrylic Blocks and Executive Desk Wedges offer a more sophisticated look. These options reflect company or personal status as well as professionalism.

Brand Refresh with Name Plates

Spruce up your office with new name plates for all of your employees! Name plates serve multiple functions in different places, from employee identification to the labeling of doors and stairways. For example, a name plate typically displays someone’s name and title when found in an office building. And these plates either sit on a desk or hang on a wall just outside an office.

Adding a logo to a name plate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistency throughout any office or building.

Impact on Professionalism

Name plates are important to creating a polished and orderly work environment. They show each employee’s roles and mark their workspace. This facilitates team collaboration and enhances communication. Workers who wear name plates demonstrate your professionalism and reaffirm your dedication to order and structure.

Personalizing name plates for your staff may make a lasting impact on customers and guests. These identifiers contribute to confidence and trust while communicating efficiency and order. Personalized name plates will improve your company by fostering a friendly atmosphere on a desk or an office door.

Award Plaques

Whether for employee milestones, leadership recognition or special accomplishments, a personalized award plaque adds a touch of professionalism to any celebration. Recognize outstanding performance in a meaningful way and create a culture of appreciation. Acknowledging hard work with plaques will encourage employee achievements and encourage continued excellence.

A creative award plaque serves as a lasting symbol of recognition, which reinforces the value of dedication and success. Choose from different materials, sizes and customized engraving to help you create the perfect award. These elements help you to design a plaque that reflects the significance of any achievement. Personalize each plaque for an individual’s success.

Customization Options

Materials: Choose from different materials and styles and create an award plaque that reflects the significance of every achievement.

Sizes: Award plaques come in different sizes as well. This allows you to select something that is based on the level of achievement.

Engraving Options: Make every plaque personal with custom text, logos and graphics. Each plaque comes with an engraved plates that features your customization.

Thinking Outside the Box

One of the best things about customizing a unique gift plaque is that these can be given to nearly anyone in your life. From a favorite teacher to your grandpa, everyone is sure to enjoy this thoughtful gift. Just remember that your message should fit the recipient.

Oh, and another wonderful thing about a gift plaque is that you can give it to both men and women! Add your sweetheart’s favorite saying or your mom’s loving words to a suitable graphic. Now you have the perfect gift for everyone in your life.

Impact on Company Culture

When employees feel valued for their contributions, they become more engaged and driven. So, by recognizing your employees with award plaques, you help to create a workplace where they feel valued. Boost morale and reinforce positive work by customizing award plaques for every achievement.

Create a lasting impact on your business all while increasing employee retention by customizing award plaques. These plaques help create meaningful interactions and recognition. So, build team loyalty, improve workplace culture and enhance your employee productivity, all with customized plaques.

Ribbon Rolls

Customers are more likely to remember your brand when you make a great first impression. One way to do this is to enhance your customer’s unboxing experience. So, add a unique touch to your product packaging with customized ribbons. Adding personalized ribbons makes your products feel more exclusive, and the customizations will help secure your brand identity.

Choose from various ribbon materials and colors to find the perfect match for your brand strategy. Customizations such as different imprint colors, logos, and personalized messages will be provided. This way, you can make sure that each ribbon is unique and aligned with your company’s needs. Using these creative ribbons will enhance your business appeal while creating a professional and refined look.

Customization Options

Materials and Colors: Ribbon rolls are available in satin, grosgrain, organza and more. Every material offers a distinct texture and appearance.

Imprint Colors: Choose from a wide range of imprint colors that vary for each material to match your brand’s color scheme.

Widths: Select a width for your ribbon roll based on the size of your product and the desired impact.

Logos and Messages: Adding a logo or company message to your ribbon roll will enhance your brand’s visibility to create a cohesive look for your packaging.

Branding with Custom Ribbons – A Marketing Must!

Branding, from recognition to awareness, is the best way your business will grow while increasing your customer base. Therefore, making your products or services synonymous with your company is pertinent as you strive to reach your business goals. That way, customers think of your company when they need your product.

So, how can custom ribbons give immediate benefits and add to your brand? Ribbons adapt well, and they are trendy. From fairs and festivals to holidays and parties, your logo will look great on any ribbon. And these ribbons, as you present them or pass them out, will garner brand recognition and company awareness.

Using colors and text to customize your ribbon choice will help boost your brand recognition. But, make sure these choices adhere to any established brand voice your company has already. Personalized ribbons are guaranteed to welcome customers, old and new. And they will help enhance the customer experience.

Impact on Product Packaging

Personalized ribbon rolls add flair and professionalism to product packaging, improving overall presentation. When customers open beautifully packed goods, they can feel valued and appreciated. This attention to detail can have a long lasting effect by setting your business apart from competitors. It reinforces your choice of quality and care.

Good packaging can boost customer satisfaction and brand loyalty. Customers who associate your brand with thoughtful packaging are more likely to recommend your business to others and make more purchases from you. Custom ribbons with distinctive accents, such as logos or company messaging, improve brand recognition and project a more polished, professional image.

Are you ready to unlock this customization power?

Whether you want to improve customer interactions with name tags, enhance your workspace with name plates, recognize achievements with award plaques or improve your product packaging with ribbon rolls, customization can take your business to the next level. Explore our full range of customization options and make your brand efforts unforgettable.

Name Tags

Name Plates

Custom Plaques

Ribbon Rolls

Building Relationships, One Name Tag at a Time

A name tag is so much more than a piece of plastic or metal with your name on it. It is the beginning of a relationship with those around you. You encourage others to interact with you when you wear a name tag. In some ways, your name tag becomes a symbol of your availability and helps you when building relationships with customers and others in business.

By making yourself available, you set yourself apart from those around you. This is why employers often encourage staff to wear badges to identify them to customers quickly. A name tag identifies those who can answer questions and serve clients’ needs. Most employers understand the need for building relationships and see that one of the best ways to do this is by wearing a name tag.

Most people know what a name tag is, but do you know how it can help in building relationships?

Name tags are an excellent way for customers to start conversations with employees and other retail staff. They tell the customer who they are working with from the moment they meet your employee. Identification provides an easy way for customers to distinguish your employees and other staff in your store from other customers. Then, when a customer has a question or requires assistance, they will know who to ask for help.

At some point, everyone experiences a moment when they cannot remember a person’s name. While it can be embarrassing, name tags are there to help. Your name tag makes it easier for people to approach you and start a conversation, especially in large and unfamiliar group settings. They provide a sense of professionalism and belonging in nearly every situation.

Communication is key to all business interactions; name tags help establish these connections.

Sometimes, especially in larger retail locations, it can be challenging to remember everyone’s name. By wearing name tags or other identification, newer employees and other team members in the company are more apt to recognize each other. Name badges also provide accountability for all of your employees. When wearing name tags, it requires that your employees accept responsibility, one, for their actions and, two, for the way they treat your customers.

Remembering and using a person’s name during conversation shows them that you value and respect the relationship you are building. Using others’ names helps create a more personalized and memorable interaction. After all, you are working on establishing rapport and building relationships that should last a lifetime. Name tags allow you to build a sense of trust and friendliness, and they help the people you do business with feel more comfortable and open to communication.

Name tags are about building relationships with your customers and business partners.

Building trust between a company and a consumer is essential to business. All companies, whether they are organizations or individuals, should continually work on creating a culture of mutual trust. A trusting culture helps make challenging conversations easier, teams more integrated and employees more engaged. It also helps keep consumers loyal to a company’s brand.

Making an effort to remember and use people’s names is a powerful tool for building relationships. By wearing name tags, you are encouraging connections as you do business. Name tags make networking easier when participating in social events, conferences and professional settings. When your business is actively building relationships with customers, it shows that you understand the importance of personal connections. Remembering and using names builds trust, something every business should turn into a habit.

How and why name tags make you successful in building relationships.

No matter your view on name tags, certain informational aspects answer these questions. We’ve all been influenced by the idea of a uniform; it keeps us connected with the employees of a business. Part of this uniform can sometimes be a name tag. Name tags help keep both the customer and the employee respectful toward each other.

Name tags are commonly worn at conferences, seminars, trade shows and workplace meetings to help people identify each other and facilitate networking. Name tags are also worn at social gatherings such as parties, weddings and other events. They are the perfect way to introduce people and create a friendlier atmosphere. Service organizations use name tags for volunteers and staff to help identify their roles and make it easier for members to approach them.

Engraved Name Tags

Several studies have shown that communication is easier when people know each other’s names. Building relationships with customers all starts with the simple process of letting them quickly understand who the employees are. Quickly connect with customers by having your staff wear name tags.

Name tags are the perfect solution for having quick identification. Even simple engraved name tags that show a person’s name and title have an impact. This helps build trust and respect in your business relations.

Logo Name Tags

Enhance your relationship with customers when you add your logo to name tags. Choose from several styles of engraved or printed logos. The crisp, vivid colors created by UV printing will highlight your logo and leave a lasting impression on your customers. They will truly showcase your business’ branding and company colors.

Your communication with employees and customers will improve when your staff wears name tags. And by adding your logo to name tags, you help with building relationships both internally and externally. So, grow your business by upgrading nearly any name tag by adding a high quality logo.

Premium Name Tags

Take your professionalism up a notch with these upgraded name tag choices. Make your badge as fancy as you want while maintaining professional appeal. Both colored and engraved logos will look amazing with these simple and elegant additions. Make your name tags really stand out by upgrading with frames and domes.

Celebrate your professionalism with a classy step up from the average name tag. Fancy only begins to describe our premium frames. Add a sparkle of gold, silver or black around a new name tag to let your team know how much they are appreciated. These frames guarantee to make your name tags look as professional as you feel.

Another way to upgrade and add even more flair to your name tags is by adding an epoxy dome. Seal in elegance and professionalism with a gorgeous raised 3D epoxy dome. Doming is the process of applying a thick layer of durable epoxy to the tag’s surface in order to protect it from dents and scratches. Not only does the epoxy help protect your name tags from scratches and dings, but it also provides the right attention to detail. The raised bubble look gives your employee name tags sophistication while making them last a long time.

Grow your brand recognition, connect with new customers and work on building relationships with your new name tags.

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11 Ways to Use Ribbons in Product Packaging

Ribbons can help you in so many ways. They help improve your brand image, holiday decorating and more. But most importantly, you can use ribbons to improve your business’ product packaging.

According to Mailchimp, “Product packaging is the process of designing and creating packaging for a product.”

Ribbons are so helpful in elevating your business’ product packaging. Use these tips to improve product packaging and customer satisfaction.

Wrap product packages neatly with ribbon rolls

Topping off products with ribbon rolls neatly tied around them is a great way to elevate your company’s packaging. Since ribbon rolls come in 100 yards each, you can package almost any product, regardless of shape or size.

Check out these examples:

Label products with badge ribbons

You can label multiple products with badge ribbons. They’re great when you have various items in a package that may not be clear on what they are, what its name is or who it belongs to. This is an excellent method of letting customers know the difference between products.

Personalize ribbons with your company name and logo

You can personalize ribbons to include both your company logo and name. This method of personalization helps with improving brand image when packaging products.

Here are some ribbon ideas:

Promote deals, events and more with custom top ribbons

When you use informational custom top ribbons, customers who have recently purchased from you can know about deals and events. They’re fantastic because they can be easily placed onto product packages.

Here are some examples for inspiration:

Follow a seasonal theme for product packaging

If you want to make your office or workplace more festive and seasonal, ribbons have you covered. They come in all shapes, sizes and colors so you can customize them to whichever holiday.

Look at these great examples:

A seasonal custom top ribbon on a product package for Christmas.

Ribbons on a product's package that lean into the Christmas, seasonal theme.

A ribbon roll tied around a plant to go along with a seasonal, Christmas theme.

Seasonal ribbons to celebrate Thanksgiving.

Share encouraging messages with ribbons

One of the great perks of ribbon rolls is including custom text. This allows your company to share cheerful messages. For example, you can uplift those who pass by with ribbons that say, “Teamwork Makes the Dream Work.”

Here are a few ideas you could try:

Thank customers with badge ribbons

Give thanks to your customers with badge ribbons that let them know your business appreciates their support and loyalty. Customers are a huge reason your business can continue to thrive because they purchase your products and services. You give them a product they will use and they give you their money. With badge ribbons, you can give them more than just the product they were expecting.

Check out these ribbon examples:

Share extra details with custom top ribbons

Informing customers of product details got even more clear. Your company can customize custom top ribbons to notify customers about more information they should know after purchasing your product. You could share product instructions or warnings. With custom top ribbons, they can be placed on your product’s package to make sure they see them first.

Simplify product packaging with ribbon rolls

Packaging your products is simpler when you use custom ribbon rolls. When you use a ribbon, customers can open their purchase with a simple tug of a ribbon end.

Add subtle accents with ribbons tied around product packaging

There are several textures to choose from when choosing a ribbon to package your products. Combine ribbons of different textures to highlight your company’s products, starting with it’s packaging.

Bundle similar items using a custom ribbon roll

If you have various items typically bought together, bundle them with custom ribbon rolls. This gets rid of the hassle of packaging each product by itself.

These are just a few tips to help you use ribbons in your business’ product packaging. Now you are informed about the many ways you can use them. Visit Personalized Ribbons to start customizing ribbons to work for your business.

Did you know there are other ways to use ribbons in your business? Learn more about how to use ribbons to elevate your business’ brand image, office decorations and more at our blog Ribbons Impressions.

You can also find us on social media to see the other ways you can use ribbons to work for you. And, learn even more about different product uses like name tags and signs on Personal Identification Uses.

Explore all of our ribbon options:

Ribbon Rolls

Badge Ribbons

Custom Top Ribbons

Brand Identity: What It Is and Why You Should Care

Brand identity is a core part of your organization’s marketing. This includes what you do, how you market yourself and how consumers perceive you and your brand. Brand identity works to build awareness, loyalty and desire. It helps shape your target audience’s perception. Does this sound like marketing buzzwords that are just hype? They’re not. Brand identity has been proven to make a difference in sales and customer retention.

Retail Worker Wearing Name Tag

Your Target Audience

When you think about your favorite brands, you probably don’t think about their customers. But that’s who the target audience is: those who buy from you and use your product.

And if there’s one thing that’s true about branding, it matters more than ever. In this age of social media and mobile devices, your customers are easily distracted—they can switch games or apps in seconds. They’ll go somewhere else if they’re not getting what they want from you. So businesses must develop a strong brand identity so customers know what to expect when they come to your product or service.

One way of doing this is by defining your target audience. Who are your customers? Why do they buy from you? What do they like about the product or service? Then, how can you ensure everything stays well presented so those customers keep returning?

By answering these questions and working with an expert on how best to craft a compelling brand identity strategy, businesses will be able to create a clear picture of who their customers are, what they want out of their experience with your business (and vice versa) and how best to deliver on those expectations to keep them coming back again.

Your Purpose and Values

A brand’s purpose is the reason it exists. It motivates the company and its employees to do what they do. For example, suppose a brand has a clear, compelling purpose that inspires its customers and those who work for it. In that case, the company will be able to build a reliable reputation for quality and integrity.

The best way to ensure that your brand remains consistent in its messaging is to establish what exactly you’re trying to accomplish with your business. What does your company stand for? What kind of value do you want your products and services to offer? And, what do you want people who buy from you or work for you to feel when they use your product or service?

Once you have a clear idea of what your brand stands for, it’s time to define its purpose and the specific ways you will accomplish it. This includes determining what value your company wants to offer and how you plan to deliver it. You should also think about how your brand can become more than just a business but an integral part of the lives of those who use it. If you’re selling something that people will use daily, ask yourself: How can I make my product or service improve the quality of their lives? What do I want them to feel like when they use this item? What kind of emotions do we want people to associate with our brand?

Visual Elements

The visual elements of your brand identity are a vital part of what makes your company unique.

Visual elements include:

• Your logo is an essential part of your company’s identity and should be something that customers and other stakeholders can easily remember.

Badge Ribbons

The colors you use in your marketing materials. These should help reinforce the brand’s tone and message but also help it stand out from other brands in its industry.
The fonts used in marketing materials should be easy to read and reinforce the text’s tone.
Graphics that accompany text or images on your website, social media channels, etc., including icons or illustrations that convey a particular meaning or message related to your business.

A strong brand identity is an essential element of success for any small business. It defines a company’s personality and customer perception, leading to greater odds of customer loyalty, brand recognition and a sense of trust between the company and its customer base. This can lead to better customer retention and increased revenues. Moreover, having a strong brand identity will help any small business achieve more significant growth and long term viability, offering the best chance to succeed in a highly competitive market environment.

Bring your organization’s logo to life with name tags, name plates and lanyards.

Name Tags

Name Plates

Lanyards

Name Tags are Your Best Friend

Excellent customer service begins with name tags. They are an integral part of your work uniform. Dress codes state what workers should and shouldn’t wear to work. That is why you would typically see brokers wearing suits, teachers wearing business casual and retail workers wearing company colored shirts. When jobs do not require anything specifically, name tags do the trick just as well as regular uniforms. They tell guests and other workers your name, job title, business name and more. Name tags are your best friend because they help you quickly become friends with everyone you serve.

When you wear a name tag, you break the awkwardness of speaking to a customer when they do not know how to address you. With that, communicating with customers is easier than ever. With your name displayed, you give customers and employees permission to learn your name and address you as such. After that, you are open to communication for any reason.

Relationships Start with Name Tags

Imagine you are at the county fair. You manage a game booth where kids compete for the biggest stuffed animal. When you are on the job, you and your coworkers only wear black, a subtle way to show that you are working. However, you could blend in just like an ordinary fair visitor.

Visitors don’t have to second guess when you wear a name tag. You and your coworkers are attentive workers when you wear them. You are the professional they can approach if they want to play the game at your booth. Wearing a name tag shows that you can assist them with whatever request or concern visitors have. Name tags are your best friend.

It is comforting for customers whenever you wear a name tag. You appear to be a fun member of your community who enjoys helping other members have a good time. You are ready to show visitors a great time when you have proper identification.

The same is true when you work in retail. While wearing a name tag, you are easy to spot from a crowd. Consumers can call your name, making it more personable. Then, lead your consumers to whatever they are searching for. Finally, when you ring them up, you offer them a discount they were unaware of.

You can help customers save time and money with excellent customer service. You help your guests leave the store quicker and happier, and then they will keep coming back for more. They will remember interactions like these because quality service is memorable. When you take care of your guests, they will remain loyal to your business.

During volunteering events, name tags are essential. Volunteers usually work in casual clothes, making it difficult for people to tell the difference between volunteers and guests. Crowded events make things even more difficult. If no one wore identification, the place would be chaotic. That’s why you typically see volunteers wearing lanyards or badge holders with a tag on them. Volunteers see people come and go throughout the day, so it simplifies things when it is easy to see you are a volunteer.

Create Unforgettable Moments for Guests

When you present excellent customer service, your customers will remember. Excellent customer service can be as simple as asking if they’re finding everything OK and telling them they can come to you for anything. Then, you can take it a step further and walk them to the destinations. Finally, you can talk to them about deals and discounts they can sign up for during that time.

When you give your customers your full attention, it shows that you care about their satisfaction. Name tags are your best friend because they allow for more unique interactions.

Small talk helps friendships blossom because what everyone wants is to be understood. In addition, this back and forth lets guests know that you are willing to offer more than the assistance they are used to.

Name tags are your best friends because they assist you in starting conversation with people you serve. They are the catalyst you need to get closer to your customers. Wearing identification shows you are open to helping them. Treating people with excellent customer service means you treat guests with respect and trust. Because you treated clients well, you’ve begun two relationships: you and the customer and the client and company. Because you showed excellent customer service, you have started a significant relationship between the company and clients. Name tags are tools you can use to build relationships with your guests.

“A good relationship is when someone accepts your past, supports your present and encourages your future.” – Unknown

Find more identification products at Name Tag, Inc. like Classic and Logo Name Tags and Reusable Name Badges.

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Donor Retention for Nonprofits

People will stay loyal to your nonprofit when they feel like a valuable member of your team. When they see that you care about them as people, they will feel essential. The key to donor retention is getting those supporters to realize just how vital they are to your organization.

Your donors want to make a positive difference in the world, so let them know that they are making that difference. Show they are essential to you by developing a close relationship with them. Tell them what your team has accomplished because of their generous contributions.

Being open on how you spend this money builds trust in your organization. When mentioning your nonprofit’s accomplishments, tell those contributors what their money went toward (e.g., building construction, medical research, scholarships, etc.). It helps them see exactly how their donations improve people’s lives.

These loyal supporters already have a lot of respect and trust for your nonprofit, and often feel emotionally connected to it. The more dedicated they are, the more financially secure your nonprofit becomes. So, your goal is now to turn each new donor into a lifelong partnership. This process is called donor retention. As you focus on retaining support, you will have the funds necessary to make the world a better place.

Building Relationships and Donor Retention

A higher donor retention rate translates directly to higher revenue for a few reasons. First, retaining (them) is substantially less expensive than acquiring new (ones). Second, (these) gifts tend to increase as they develop stronger connections with your (cause). Finally, donor retention leads to a more predictable revenue stream, putting it in a good position to increase steadily.

Donor retention increases when you build strong relationships with those who support your cause. Improve communication and increase engagement using multiple channels. In this article, you will learn how to apply these strategies. But first, you need to understand why these steps are so necessary.

Increasing this retention is more than getting people to donate continually. This is because it also increases revenue as it helps you attract new donors. As current supporters become more passionate about your purpose, they tell their friends about it. Once you build these strong relationships, you will find more people willing to volunteer, start fundraisers and advocate for your cause.

Improve Your Communication

Frequent communication is the key to staying at the forefront of your donors’ minds. Make sure to strike the perfect balance between contacting them frequently and not overloading their inboxes. Every communication you send should include helpful information so you’re not just sending messages solely for the sake of staying in contact.

People give to your nonprofit because something about your cause touches them. Find out what that is by asking them what motivated their donation. Knowing why people contribute to your nonprofit allows you to connect with them on a deeper level.

When you contact these people, make sure your message is personalized. It makes them feel appreciated to be recognized as an individual. Include their name, the amount of money they gave and other details to give your message that personal touch. As you prove how much you value each contribution, you will build a strong relationship with them and gain their loyalty.

Keeping Communication Channels Open

People give to your organization because they are interested in what you do. Keep that interest alive by becoming a valuable source of information for them. From a website and social media to personal messages and letters, communication is key to donor retention.

Communication is also about honesty. Explaining the challenges you face shows donors that you have nothing to hide. If you have successfully built a good relationship with them, they will be willing to help you through difficult times. Let them know what you need, why you need it and how you plan to spend their money.

Website, Social Media & Blogging

One of the best ways to retain your donors is to have a user-friendly website. Make room for a donation link or button on every web page. Many find it useful to include it in the header. Easy access to this form lets people spontaneously give a gift whenever they visit your website.

Make your posts engaging so that others will want to respond and share them. Another way to grab their attention is by posting stories and testimonials. People will feel proud of supporting your organization when they read actual accounts from those you serve. By motivating them to share your content, you keep their interest in your nonprofit alive.

Start and maintain a blog that educates donors on what is happening in the community you serve. Make sure to add new content regularly as consistent posting shows dedication, professionalism and expertise.

Personalized Messaging for Donor Retention

Even with modern technology, you still want to connect on a personal level with those who give to your cause. Start by sending handwritten letters or customized gifts to people who make large donations to your nonprofit. Give them an acrylic desk block or wall plaque that’s custom engraved with an inspirational quote to remind them of the positive impact they have. Go the extra mile and wrap your gifts in ribbons customized with your organization’s name and logo. This extra touch will help donors remember who gave them such a thoughtful gift.

Another great way to reach sponsors is to email them, so take advantage of this communication tool. Send a monthly newsletter that communicates the progress you are making toward your cause. Or tell them about upcoming projects and the problems they can help solve. In each email, share something your nonprofit achieved the previous month. By keeping people informed of what is going well, you build trust in your organization and secure donor loyalty.

Thinking Outside the Box for Donor Retention

When donors see you helping them with their needs, they help you with yours. Send them a quick text message to keep them on track, so they give you the support you need to fulfill your cause. The best thing about text messaging is that you can reach your people wherever they are.

Surveys are also an excellent retention tool because they help you improve people’s experience with your organization. Or keep your audience engaged with an online event such as a webinar or virtual lunch break. Thanks to modern technology, you can host fun online events to help people feel connected to your organization.

Pro Tip: Whenever you are on camera, maintain the same level of professionalism that you would at an in-person event by wearing a name tag.

Donors connect with your nonprofit when you use the communication channels they like most. Unfortunately, not everyone has the same preferences. Some enjoy using social media, while others want a more personal message like a letter. To appeal to all your supporters, reach out to them using multiple communication channels.

Keep your nonprofit in operation through good and bad economic times with a high donor retention rate. If you build a strong relationship with these contributors, improve your communication and use multiple channels, you’ll receive the funds you need to achieve your purpose. Supporters will see why your nonprofit is necessary and trust you to make a positive difference in the world.

How to Help Employees Feel Safe Wearing Name Tags

Achieve your company’s potential with employee safety and quality name tags.

Name tags are essential to your company’s success. Having your employees wear name tags leads to better communication, quality performance and overall growth. However, some employees think wearing a name tag is a risk to their safety. If you want your company to achieve its potential, you must help employees feel safe wearing your company’s name tags. By resolving their concerns, you will have a team of loyal employees to help you grow your business.

Why You Want to Use Name Tags

Employee identification improves multiple aspects of your business simultaneously. Here are just a few examples.

Customer Service

Name tags help employees provide excellent customer service. Acting as icebreakers, they encourage communication between your customers and employees. After all, a name tag is essentially an unspoken introduction. When employees introduce themselves by wearing a name tag, customers feel welcome in your office or store. Name tags also permit customers to approach employees with a question or problem. As customers interact with your employees, your team gains valuable insight into what customers need and how to help them.

Branding

Your brand distinguishes you from your competitors. The more customers see it, the stronger your brand becomes. Take advantage of company name tags by customizing them with your business logo. With a logo on each employee’s name tag, your brand becomes visible throughout the entire office or store.

Productivity

Employees work best together when they know each other’s names. Instead of trying to remember who so-and-so is, they can focus on company projects and ask each other for help. Being on first-name terms also creates a friendly, supportive work culture that reduces stress levels and increases job satisfaction. If you want your team to work at maximum capacity, give them name tags to help them remember who their colleagues are.

Why Employees May Worry About Name Tags

Some employees do not like to wear name tags because they think it puts them at risk of identity theft. Unfortunately, in this digital age, it is easy to find someone’s social media accounts and other information just by knowing their name and where they work. Scammers can also contact human resources and ask for an employee’s information. No matter how people may try to steal your employee’s identity, the consequences can be devastating. If someone steals your employee’s identity, they can end up in a severe financial crisis. Such damage can take months, if not years, to recover from.

Employees may not want to wear name tags because they are afraid of being harassed. Name tags allow customers, co-workers and vendors to ask for them by name. And some of your employees may have experienced workplace harassment when customers come to the store and ask for them specifically. If this is the case, your employees are more likely to object to wearing a name tag.

Resolve Your Employees’ Safety Concerns

As an employer, it is best to resolve your employees’ safety concerns about wearing name tags. When employees feel safe at work, they are happier, more loyal and more productive. In addition, they experience lower stress levels and take risks to come up with creative solutions. If you want your employees to do their best, you must make them feel safe wearing name tags.

There is a direct correlation between happy employees and happy customers. When employees interact with customers, their attitude sets the tone for the customer’s experience. If employees are happy, customers will enjoy doing business with your company.

You don’t just want to make your employees feel safe; you want to keep them safe too. Unfortunately, if your employees’ fears are realized and they have their identity stolen, you could be held liable. To prevent your company from getting into legal trouble, ensure you communicate with every employee about how to protect themselves from identity theft and other fraudulent activity.

With so much to gain from using name tags, making your employees feel safe wearing them is worth every effort. You will not only have better customer service and higher productivity but happy employees as well.

Increase Security Using Name Tags

Change how your employees view name tags by pointing out how identification keeps them safe. Once they see how name tags increase workplace security, they should feel better about wearing them. Here are a few ways name tags create a safe work environment.

Prevent Trespassing

Name tags help staff members and security personnel identify if someone is allowed in the facility. All they have to do is look and see if the person is wearing a company name tag. Because your employees are used to seeing their co-workers wear name tags, it will only take them a second to notice if one is missing. Their quick response to any unusual activity will keep everyone in your workplace safe.

Know Who Visitors Are

Pro Tip: To make visitor IDs most effective, use the visitor’s first and last name on their badge.

Visitor ID badges protect employees in multiple ways. They let your team know if visitors are in a restricted area and allow your team to identify visitors by name. If an employee is harassed or suspects a visitor of inappropriate activity, they can report it.

Badges help your employees identify vendors and people who visit your facility regularly. They are the visitors who will become the most familiar with your workplace and your employees’ routines. By creating photo IDs for these regular visitors, your team knows who they are and can quickly report safety issues.

Give Your Support

Whether or not your employees feel safe wearing company name tags depends on how you react to their concerns. First, show them you have their backs by providing the emotional support and assurance they need. You can also put training sessions and practices in place to reassure your employees that they are in good hands.

Listen with Empathy

When employees tell you they are worried about wearing name tags, put yourself in their shoes. Let them know you understand their anxiousness and want to make them feel safe. By validating their concerns, you gain your employees’ trust and put their minds at ease. Knowing you have their best interests at heart, they will continue to devote their time and talents to your company.

Set a Good Example

A great way to assure your employees that it is safe to wear a name tag is to wear one yourself. Confidently share your name and title with everyone coming into your facility. Make sure managers and supervisors also wear identification throughout their workday. By having company leaders show they are comfortable telling strangers their names, your employees will become comfortable with it as well.

Empower Your Team

Support your employees by giving them the knowledge they need to combat any identity theft they may experience. Educate them on recognizing identity theft, what to do if it happens and ways to minimize the financial damage. Employees will worry less about identity theft if they know more about handling it. Once they are confident they can handle problems and understand the advantages, they will gladly wear their name tags.

Take Precautions To Help Employees Feel Safe

Wearing name tags is unlikely to put your employees in harm’s way. However, it is wise to take precautions to help your employees feel safe. Do your part to keep employees safe, and they will put their name tags on without complaint.

First Names Only

One easy way to help employees feel comfortable wearing name tags is to use first names only. While you are at it, go one step further and give employees the option to use a nickname for extra protection. Using first names or nicknames helps prevent identity theft and creates a casual, relaxed environment that your employees will appreciate. If you end up with two employees with the same first name, the solution is simple: add an initial for their last name. You will still protect your employees’ identities while eliminating confusion.

Name Tag Accountability

Require each team member to turn in their name tag before their last day of employment, preventing them from posing as a current employee and getting access to unauthorized areas. And by taking such safety measures, you make the rest of your staff feel safe at work.

Increase Security

Another way to help employees feel safe is to ensure your building is secure. Hire security personnel, set up cameras and use alarms to prevent trespassing. Keeping the building under surveillance helps to keep employees from worrying about who is seeing their name tags. If they suspect someone is a threat, they know security guards and other resources are available to protect them.

Prevent and Eliminate Harassment

Talking openly about your company’s anti-harassment policies is a great way to make your employees feel safe. Such transparency shows that you stand by your policies and are not afraid to have your employees hold you accountable.

Review Company Policies: Help your employees feel safe by ensuring they are familiar with your anti-harassment policies. Ask managers to review these policies with their team, so everyone knows what they are. Communicating your company’s stance on harassment will make your employees feel safe and help them recognize harassment when they see it.

Reporting Process: To protect your employees from workplace harassment, you must have a transparent, effective reporting process. Once you have one, train each employee on how to use it. Cover various scenarios in your training, including what to do if a customer or vendor continually asks for a team member by name. Knowing how to respond to such situations will reduce your employees’ concerns about wearing name tags.

Enforce Consequences: When a customer or employee is guilty of harassment, follow through with the consequences you outlined in your company policies. Doing so will make it clear to your team that such behavior will not be tolerated. In addition, as you show that your company has zero tolerance for such behavior, your employees will have no problem sharing their names with strangers.

Supportive Work Culture: Sometimes workplace harassment is not reported because some people don’t like getting others into trouble. You can eliminate this issue by asking your employees to stand up for each other. For example, teach them what to do when they see someone harassing a team member. And teach them how to respond when the same customer frequently comes and asks for a specific employee. By encouraging your team to watch out for each other, you create a positive work culture where employees feel safe.

Secure Your Company’s Future

Give your company the best chance at success by making your employees feel that it is safe to wear name tags. Your employees will work productively, knowing their identity and well-being is in good hands. As they interact with customers, your employees’ positive moods will make customers feel welcomed and appreciated. Improved customer service and better work performance are only a part of what you gain from having employees wear name tags; you will also enjoy greater brand recognition and ensure your company’s longevity. If you face other concerns besides identity theft and workplace harassment, know you have name tag experts who are always here to help.

See our complete line of identification products, including name tags on our website: www.nametag.com. Our customer service representatives process each order quickly and stay in touch during the entire process in case you have questions.

The Importance of Name Tags

What is the importance of name tags to businesses? That’s a great question! As your name tag experts, we want to provide our customers with answers for their organization.

From retail stores to secure data centers, name tags are a part of everyday life. Studies have shown that communication is enhanced when people know each other’s names. Whether you are a professional, a business, an educator, a meeting planner, or anyone else, name tags are essential in reaching out to customers and clients. By giving your employees name tags to wear, you are increasing their visibility and accessibility.

Name tags are an essential tool for the growth and success of your business. They make customers feel welcome in your office or store because they immediately know who they are talking to. And they make your employees more accountable for their actions because their name is visible to everyone. As a result, nearly every business uses them! You can find name tags in many industries, including food service, hospitality, retail, event planning, etc. Each name tag tells your brand’s story to help customers and employees remember their experience.

Scott Ginsberg (The Name Tag Guy)
has developed a philosophy about wearing name tags.
“Everyone should wear name tags, all the time, everywhere, forever.”
——————
We agree that name tags are essential!

We know that wearing name tags helps build a corporate identity. These professional tools also help customers interact better with their employees. Imagine what would happen if not only your employees wore name tags but so did your customers! There would be fewer questions about who people were or what they needed.

Name Tags are essential in marketing and communication. They provide personal identity and with a logo, they expand corporate branding as well. Employees who wear name tags offer additional customer service and personal responsibility for that business. Name tags are the hardest working element to a person’s uniform in meetings, conventions or any event.

4 Important Reasons to Wear Name Tags

Name tags and other personal identification products can significantly benefit your company. And while these products might seem trivial to have around the workplace, using them has many advantages. They become part of your marketing and a means to offer your customers exceptional service. The conversations that come from wearing a name tag lead to better interactions and opportunities for sales. And they make your employees directly approachable at any time.

IDENTIFICATION

Sometimes, it can be challenging to remember everyone’s name. However, by wearing name tags, newer employees and other team members in the company are more apt to recognize each other.
These identifiers have become essential for many companies while allowing employees to follow required dress codes and maintain their individuality. After all, the primary reason for wearing a name tag is to provide an identifying feature for each person.

From churches to state office buildings, having identification also helps when dealing with people. Whether it’s a group of 12 or a crowd of 1,000, when everyone is wearing a name tag, it’s easier to ensure people are where they need to be. It is also easier to remember who each person is. Whether for employees, volunteers or visitors, using an identifier like a name tag provides a professional atmosphere for everyone. It keeps employees accountable for their actions and gives customers the necessary information to complete their business with you.

Branding is an essential part of any business, whether large or small. Support a strong branding and marketing strategy using name tags with your logo.

Add your business logo to name tags and quickly identify every employee, volunteer and other staff as a part of your organization. Every time employees wear their name tags at work or within the community, they provide free advertising. Use these professional tools to your organization’s advantage, and remember that the more visible your brand is, the stronger it becomes.

With so many options for logo name tags, you’re sure to find something that fits your needs.

COMMUNICATION

Name tags are an excellent way for customers to start conversations with employees and retail staff. They inform the customer who they are working with from the first interaction. This communication goes both ways. And, if a customer needs to report an employee’s behavior, whether exemplary or otherwise, name tags provide an instant identifier for those circumstances. In turn, this dialogue aids managers and other supervisors in handing out praise and dealing with disciplinary actions.

“A name tag isn’t just a sticker; it’s a statement. It’s about friendliness, identity, culture and human nature,”
Scott Ginsberg

A sense of unity is one of the most positive things to come from wearing a name tag. Belonging to a team provides a sense of togetherness and helps businesses to function to their highest capacity. Name tags help build this bond, and with that bond comes unity and happiness. Now is the time to recognize that having a happy team means having a successful business. When everyone wears a name tag, the positive experiences they share with your customers are boundless.

Many studies show that communication improves when people know each other’s names. They may need to interact with others regularly who they have yet to meet; wearing a name tag breaks down social barriers so that everyone is approachable. Remember that better communication always turns into better performance.

SECURITY

When you require employees and staff to wear name tags, you can quickly identify if they belong where they are.
There are many times when visitors may be present. Visitor ID badges keep everyone safe. Security teams understand the importance of name tags in keeping track of where people are and where they need to be. Identify everyone, from visitors to the president of your company. With this identification, everyone is sure to know where they belong and who might not belong.

Sometimes, wearing a name tag will help identify people prepared to provide aid or emergency services in hazardous situations. Name tags can also help emergency and security professionals identify people who can give them access to certain areas of a facility that will allow them to respond adequately to the situation.

For companies that deal with sensitive information or products, someone who is out of place would be easier to spot when employees are accustomed to seeing their fellow employees with name tags.

The True Importance of Name Tags:

Name tags will always have a fundamental place in interpersonal communication. They increase the ease of identification, the quality of communication, security and recognition for your organization. In addition, name tags eliminate barriers between your customers and employees, so add them to your business today!

Why Every Work Environment Needs Name Plates

Name plates are commonly seen around nearly every work environment, and here is why. From wall hangers to desk wedges, name plates have become an almost essential piece to any work environment. And, with so many types available, it is easy to add a professional and personal touch to any working space.

When appropriately displayed, name plates are practically a compass in any work environment. Used on a desk, they provide names for colleagues and guests. Place them on a receptionist table, and they can be used for giving instructions or directions to clients and visitors. Or, use them throughout your office or store to create a flow from each department into another.

The flow they create into every department helps so that when newcomers or guests enter the office, they will know where they need to be. Finding directions to rooms and people is no longer an issue when name plates are used properly.

Name plates are an integral part of any work environment no matter where you use them. Here are some ways to make sure that you are, one, purchasing the correct name plate for your needs and two, displaying them in the best way possible.

First, remember to create consistency in your work environment.

No matter how big your company is, using your brand is what makes you stand out. Your logo represents not only your company but also the overall commitment to your clients and customers. And, in the name tag world, using your logo consistently on all identification products helps to define and identify you.

From colors to logos, consistency matters. So, finding the right consistency with logos, colors and fonts helps to solidify your message. By defining what your brand identity is upfront, you help establish your company as an industry leader. We make it easy to keep your logo and text the same on all name tags and name plates. Using our available materials and colors will help achieve this task. After all, a company who ensures that their brand is well developed will retain and make future connections with their clients and consumers.

Adding a logo onto any name plate is an excellent way to maximize your brand recognition. And, finding that perfect name plate just got easier! Choose from a variety of materials to customize any name plate to match your work environment. Logos can be engraved or printed depending on the style you choose.

Next, think about who needs a name plate.

While name plates are often seen on desks and counters, do not underestimate their power of persuasion. From a corporate gift during the holiday season to expressing appreciation to a colleague for their help on a project, each name plate is unique. And, here is how: the name!

Everyone loves to hear and see their name. And, by displaying it on their desk or office door, they can see it every day. Make them feel special by using their name in meetings, during conferences or simply in daily greetings. Your personalization of your employees will translate into your business goals and deals and thus reflects into your work environment.

What is the significance of a name plate in a work environment?

As a name plate is the easiest place to display someone’s name and title, it becomes essential to any work environment. Most people find that having their title visible is necessary during their busy days. These name plates continuously remind someone of their status and help others see it as well. So, it is a perfect gift for anyone to help them understand what they mean to you. Name plates, in this sense, are the gift that keeps on giving. And, even if someone does not have a desk to stick that plate on, they are sure to find somewhere else to display it proudly.

There are many different professions that can use name plates. Teachers, receptionists, elected officials, lawyers, accountants and so many more professionals benefit from having a name plate. No matter where you put it, the door, a desk or even a bookshelf, every work environment will benefit from having visible name plates. So, do not underestimate the power of these identification tools.

Name plates are also a useful tool to improve many experiences within your company. From signage to room identification, help your customers easily navigate your business. Use them for employees who have an office. Or use them to identify different sections of a store. No matter how you need to use them in your office or store, they are sure to help you stand out from your competitors.

Some of the Top Uses for Name Plates

Display someone’s name and title on a desk, door or wall mounted name plate. Yes, it is that simple! Create desk and wall name plates for yourself, your managers, the CEO or your entire company. Add a personal touch to any work environment by displaying not only a logo but also a person’s name and title.

DIRECTIONS AND INSTRUCTIONS

Providing instructions or directions to visitors in any store or office is a must. Customize name plates with important instructions to meet any office need. Whether it is to point out a meeting room or a restroom, these directions are required in most work environments.

PRODUCT LABELS

Whether it is a restaurant or retail store, name plates are perfect for letting your customers know what exactly they are getting. Provide a clear label for your next buffet or end cap, and consumers are guaranteed to come back for more.

AWARDS

Executive desk blocks are perfect for showing just how much you appreciate someone. They also make an excellent award for any achievement. With a class of excellence above any other, these beautiful name plates are sure to show how much you care.

BRAND RECOGNITION

Adding a logo to a name plate is an inexpensive way to maximize brand recognition for both employee and company benefits. And they are a great way to create consistent branding throughout any office, building or store.

Corporate Gifts Worth a Wow

It’s easy to give perfect corporate gifts that everyone will enjoy.

Showing appreciation with corporate gifts for your customers, clients and employees doesn’t have to be complicated. And, most importantly, it doesn’t have to be a mundane gift. We all have several promotional mugs, t-shirts and other items that we receive as thank you gifts. So, what makes you stand out from your competitors?

Deciding on a product to give can be a difficult choice. And at this time of year, it’s important to start thinking about those corporate gifts. Not only is gift-giving one of the best ways to improve office morale and grow and maintain your business, but it has become expected as a way to acknowledge a working relationship.

These make excellent corporate gifts. And this is one of the best ways to grow and maintain your business. Most companies agree that the fundamental reason for corporate gifting is to acknowledge relationships and improve personal connections.

Name Plates for Your Work Environment

Whether it is hanging a name plate from a cubicle wall or using an acrylic desk block for office signage, name plates prove over and over to be of significant use in any work environment. They provide a professional, yet affordable solution for every business for identification uses. And, no matter where they are displayed, they are sure to help your company stand out.

Our Name Plate Styles

Classic

Engraved names and titles are what these plates are all about. Start with your size and color, provide your name list and done!

Logo

With full color printing or simple engraving, your logo is guaranteed to stand out for everyone to see; then add text as needed.

Reusable

Blank or printed, the back plate to this reusable system looks great with your inserts. Then, slide the whole thing together.

Contemporary

Reusable and printable, how does it get any better than this? Each plate comes with an attachment choice for easy display.

Acrylic Desk Blocks

Modern and sleek, these acrylic name plates are perfect for a classy, sophisticated look on any desk or other flat surface.

Executive Desk Wedges

Get highly professional with one of these gorgeous wooden wedges. They look stunning on any CEO’s desk or even in a lobby.

How a Name Tag Boosts Your Approachability

…And Other Wisdom from Your Name Tag Experts

People wear a name tag at social events to help remember each others’ names. In the business world, these tags serve a bigger purpose. They have a subconscious effect on the viewer that enhances a company’s networking, branding and promotional efforts. At trade shows and conventions, people wear name tags to promote their brand and establish professional relationships. In retail, they improve customer and employee relations. People respond to them wherever they show up.

Retail employees and convention attendees frequently wear name tags. Some people wear them at conferences, trade shows, business luncheons or sporting events. Politicians sometimes wear them, usually with a support message along with their name and title so that viewers will remember their cause as well as their name. In short, many people wear name tags for different reasons.

A name tag is a personal identification tool that helps you become more relatable and approachable. Many people use them, including politicians, business managers and conference attendees. The effectiveness of wearing one depends on following guidelines such as keeping your name tag simple and using the right fastener. It is also important for them to have a large font so that people can read them easily. Not only are they used for identification, but they are also used as corporate gifts to strengthen your work relationships.

Be Approachable by Using a Name Tag

Scott Ginsberg, the Name Tag Guy, said, “The first idea to remember is that approachability is a two-way street. It’s both you stepping onto someone’s front porch, and you inviting someone to step onto your front porch. It connects people to you. It allows them to feel more comfortable talking to you.”

When someone is relatable, it means people can draw similarities between that person and themselves. Customers want to feel they have a connection with a company and its employees. It makes them think they can trust the company to do what is in a customer’s best interest. Therefore, when a company and its employees are relatable, people feel comfortable doing business with them. Relatability is, therefore, a valuable asset that helps a company become successful.

Name tags play a significant role in increasing relatability. When a person wears a name tag, it humanizes them. It makes them relatable and more approachable. People are more willing to interact with a stranger in a retail store, conference room or trade show if that stranger is wearing a name tag.

The Seven Deadly Sins of Ineffective Name Tags

Scott Ginsberg, an international expert on name tags and approachability, wrote a list of “Seven Deadly Sins” to avoid when ordering them. The purpose of this list of “sins” is to educate people on what makes them ineffective and how to avoid them. Ginsberg stresses the link between name tags and approachability.

“Your name tag is your best friend. It is a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It also identifies you as well as your company in the minds of others.”

SIZE

Nobody wants others staring awkwardly at their chest, trying to read their name tag. “This is self-defeating, embarrassing and works to decrease your approachability.” It should be readable from at least 10 feet away, thus making the recommended font size a minimum of 24 point. Avoid cursive, script or other fancy writing styles.

COLOR

For name tags, complementary colors create maximum visibility. Whether it is dark writing on a light background or vice versa, what matters is that the name, title and business logo are easy to see. “Fashion must be outweighed by your name tag’s approachability and visibility.” Many color combinations allow viewers to read tags without any awkward squinting or leaning. Find the best match for your brand that gives you both readability and recognition.

TURNAROUND

Another problem to avoid is what Ginsberg calls “the name tag turnaround.” It refers to when a name badge turns so that the information on the front is hidden, and there is no information on the back. Typically, this happens when the tag is worn around the neck on a lanyard or worn with a clip. To avoid having “name tag turnaround,” write the same information on both sides.

CLUTTER

“Avoid name tags with overly thick borders, unnecessary clutter or too much text. All of the information contained must be readable and memorable in less than five seconds. Remember, they call them name tags because the name is the focal point. Whether it’s the name of the person or the name of the company, those are the two most important pieces of information.”

PLACEMENT

Placement refers to where someone wears their name tag, such as on the right or left side of their shirt. Which side the tag should be on depends on where the person is or what type of function they are attending. For example, when at a conference or convention, the name tag should be worn on the left side because that way it is more visible to people walking from the opposite direction. At corporate meetings or other office events, they should be on the right side because when the wearer greets people by shaking their right hand, the tag is parallel with the viewer’s line of sight. Do not decrease a name tag’s effectiveness by wearing it on the wrong side.

PRESENCE

Similar to placement, presence has to do with putting the name badge in a place where it is the most visible to any viewer, regardless of wearing it on the right or left side. The name tag should be where people can see it but also be able to see the person’s face. According to Ginsberg, “the most effective location is two to three inches below your collarbone on whichever side most appropriate for your function.”

MAXIMIZATION

To make the most of wearing a name tag, utilize all the space it provides. Have your name in a larger font so that a lot of white space does not surround the text. If the tag includes a logo, the logo and text should fill up as much of it as possible. Like the front porch of a house, a name tag is meant to be inviting and make others feel comfortable. When used to the fullest capacity, they become more visible and welcoming. It initiates conversations that can turn into valuable business connections.

By avoiding these seven “deadly sins,” name tags become more efficient and improve a person’s approachability.

How to Make Your Name Tag Effective

A name tag helps to make you look professional. When someone wears one appropriately, it indicates that they take their job seriously. In turn, this helps create an excellent first impression when meeting with potential clients and investors.

In addition to looking professional, people tend to act more qualified when they wear a name tag. And, they are more aware of how much they are accountable for their actions. For example, if a customer needs help, employees are quickly identified if they are wearing their name tag.

Include Relevant Text

Add titles on your name tags in office settings or retail environments. Titles help make managers and head staff stand out a bit more from other employees. Titles are also helpful during a conference or convention to separate attendees from venue staff and event volunteers. While typically titles are kept brief, it is important not to sell anyone short when using their title. So, make sure to order your tags in an appropriate size to adequately accommodate all of the text.

Don’t forget about visibility. All text should be readable from a distance, typically about 10 feet. Don’t add too much text to one line as it could become too small to read even from close up. And, make sure that all included text is relevant to your event or business.

For a name tag to be the most effective, there are guidelines to consider. The first rule is to keep yours simple. Some people treat them like business cards or resumes, but personal identification should be straightforward and concise. Name tags should only include the bare minimum information necessary to identify the person wearing it. In commercial and retail settings, that means the person’s first name, unless there is more than one employee with the same first name. With such cases, adding a last name helps with identification.

Brand with a Logo

Another recommendation to consider is where and how to include a company logo. The logo should be an appropriate size so that it doesn’t crowd the name or title. And, the layout needs to be tidy. If the text is laser engraved, the logo will have limitations to a specific color or printing format. Full-color tags provide the user with brighter colors and the option of bleeds. These are useful for logos that are large or require particular colors.

Use of a logo depends on the style of the name tag. Metals will show logos far differently than plastic will. It is important to choose whichever type of name tag works best for the person wearing it. Plastic name tags tend to be less expensive than metal ones, are heat resistant and come in many different shapes. Metal name tags are more durable than plastic ones but also heavier. Some people prefer a lighter name tag, especially if they wear loose clothing. Make sure to choose the right material before ordering the name tags.

You can increase your brand recognition by including logos. People associate the company logo and employees with the organization when employees wear logo name tags at conventions and trade shows. Another benefit to having a logo is that employees tend to keep their name tags on when they go on their lunch break or commute to and from work. By doing so, they advertise the company to the public and make the brand more memorable.