Brand Refresh (Tips and Tricks)

One of the easiest ways to feel better about yourself is a new haircut. Or buying a new outfit, shoes included. You start to feel differently about things by giving yourself a new look. You may recognize that this quick makeover has increased your positive outlook on life. And now that you have that mindset, you can accomplish extraordinary things.

Your business is no different. Sometimes marketing ideas fade, and sales dry out. Maybe it is as simple as your company logo being out of date. Enter the brand refresh. From redesigning a logo to giving your leadership a new structure, a refresh will often help get a business out of a rut. In order to have a successful brand refresh, your business must rethink its approach to product, story, culture and customer.

A successful brand revival does not happen in a single moment. There are no shortcuts. There is only a continuum of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to cultural relevance, consumer love, and business success.

Brand Refresh (Tips and Tricks) - Influencing Identity by Coller Industries Incorporated

Refreshing Your Business with New Identification

Adding a logo onto any name tag or name plate is an excellent way to maximize branding for your company. And, finding the perfect identification just got easier! Choose from either metal or plastic and customize it to match your work environment and brand. Logos can be engraved or printed depending on the style you choose.

A refresh can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring fresh recognition. A brand refresh maintains a visual connection to how the brand identity was seen before. But the “new suit” makeover is up-to-date, vibrant and designed for today’s audiences.

Brand Refresh with Name Tags

Show your professionalism and start fresh with a new name tag that suits you and your business.

A new name tag on a working professional that helps with a brand refresh.

We know that wearing name tags helps build a corporate identity. These professional tools also help customers interact better with their employees. Imagine what would happen if not only your employees wore name tags, but so did your customers! There would never be any question about who people were or what they needed.

Professional tools, such as name tags are essential in marketing and communication. They provide not only personal identity but corporate branding as well. Employees who wear name tags offer a sense of customer service and responsibility for that business. Name tags are often the hardest working element to a person’s uniform in meetings, conventions or any event.

Brand Refresh with Name Plates

Spruce up your office with new name plates for all of your employees!

A colored logo printed on a new name plate during a brand refresh for an office building.

While a name plate is common to see in a workplace, they are often needed for various reasons. Name plates serve multiple functions in different places, from employee identification to the labeling of doors and stairways. For example, a name plate typically displays someone’s name and title when found in an office building. And these plates either sit on a desk or hang on a wall just outside an office.

Adding a logo to a nameplate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistent branding throughout any office or building.

Is your business due for a brand refresh?

Time and your customers are constantly moving and if you don’t move with them, you fall behind. Branding and design from just a few years ago is already starting to look outdated. Go further back still and it can look almost laughably crude. If your company fails to adjust and refresh, it can undermine customer trust and marketplace credibility. People expect businesses and brands to keep pace with changing times, so refreshing your brand makes you look sharp, in charge of your image and hence more professional. In short, it ensures that customers take you seriously.

It’s important that your customers feel like your brand reflects them, and if your brand feels like it’s behind the times, that bond can weaken. Just as your customers grow and improve, so should your business and a brand refresh means that your messaging will reflect this. Branding that helps retain existing customers and attract new ones will ultimately benefit the company financially.

Although change for change’s sake is seldom a good reason for a brand refresh, it could be just what your business needs. Just make sure that the underlying reasons justify the refresh. Keep in mind your reasoning and strategies while working toward your new brand identity.

Name Tag, Inc, Coller Industries, or Personalized Ribbons?

For those of you that have called us recently, you may have heard us answering the phone: “Thank you for calling Coller Industries. How can I direct your call?” For many of you this may be very confusing! What happened to Name Tag, Inc?! I work with them! Well, we would like to put your fears to rest!

In 1996, our CEO, Clyde Coller, founded Name Tag, Inc. We started out making name tags only, but in our many years as a company we have increased our product base a great deal!
As many of you know we sell much more than name tags now. Our hard working marketing department, in collaboration with our owners, have decided that the people need to know that we can do so much more than make name tags now! For that reason we have started calling ourselves Coller Industries, Inc. This name incorporates Name Tag, Inc, and our other website, Personalized Ribbons.

Our goal is to spread the word to all of our fantastic customers.

We can do so much more than just name tags!

To see what we can do for you visit our websites!

Personalized Ribbons

Name Tag, Inc