name tags - Influencing Identity

Finding Quality with Your Name Tag Experts

Your business is more likely to succeed when you focus and commit to a high-quality image and business model. The message to learn from this statement is that no matter the service or product, consistently providing and finding quality must be your primary business focus. And with that knowledge, you can make sure that your business maintains quality throughout your production and practices.

So, where do name tags fit into this? Your name tags reflect your brand’s value and trustworthiness. A name tag also helps create a connection between you and your customer by providing quick identification. As your name tag experts, we offer only the highest quality so that your brand will shine above the rest.

Constancy of purpose means that quality decisions are not situational. End of month quality is the same as the beginning of the month. It means that the long term benefit of the organization is not sacrificed to hit quarterly targets. It means having your eye on the competition, whether it is in your industry or coming from elsewhere, with plans to stay ahead.
W. Edwards Deming, author of Out of the Crisis

Metal Name Tag with UV Color Logo

One of our top priorities is to make you (and your employees) look good. Therefore, our UV color printing process allows for bright, vibrant logo colors on our plastic and metal name tags. So, if you have a logo that needs colors to match your branding, look no further.

Your logo will get the attention it deserves when printed on your metal (or plastic) tags using our latest UV color technology. And, with these brilliant color choices, every detail will outshine your competition.

Other Ways in Finding Quality

We know that name tags are often the easiest part of your branding strategies, especially with Coller Industries on your side. However, make sure you don’t overlook our other custom products. After all, there are many other ways to use them to commit to your high-quality game.

Plastic Classic Name Plate in Desk Holder

Stand out with a name plate that will have your coworkers and clients looking at you with respect while ensuring that your name will be one of the first things seen when they walk into your cubicle or office. With detailed engraving and multiple colors to choose from, you can up your professional game with custom name plates.

Choose from only text or add a single colored version of your logo to each plate. One of the best things about our name plates is that you don’t have to design them. Instead, you have the option to choose from pre-designed selections. This is one more way we make things easier for our customers.

Once you have all of your professional name plates, make sure you choose a suitable way to display them. From desk holders to wall mounts, we have several options that only add to the quality of your new office name plates.

Graphic Badge Ribbon

Whether you need marketing materials or added designations for name tags, badge ribbons are your answer. Personalize each custom ribbon with simple graphics or logos as well as text. Choose colors, fonts and more that match your needs.

Using these bright, eye-catching ribbons around the office or at an event will draw attention to your professional standards. And, with high-quality imprinting, we can help you show off logo details and professional titles.

Your Satisfaction is Our Guarantee

Here at Coller Industries Incorporated, we pride ourselves on our customer service expertise. We have a great team of customer service reps, and our team members from production, shipping and marketing are also here to help you in finding quality products. We do this while maintaining high accuracy with everything we do. Part of what makes us so great is our ability to keep our error rate so low.

Here’s a quick review of our current statistics:

We have maintained less than a 1% error rate since at least 2015!

In 2022:

We are just past our first quarter with over 9,035 orders!
From that total, only one error may have resulted in about 645 orders.
This makes our overall error rate 0.155% (still less than 1%)!

What that means for our customers…

Having a low error rate increases sales, and increased sales translate into happy customers. And with happy customers, Coller Industries remains in business to continue to serve everyone and their personal identification needs!

We will continue to put customers first by striving to give them what they want when they want it. We have learned from over 25 years in the industry how to make sure that every order is accurate and shipped to the correct place in a timely manner. And while there is always room for improvement, we remain committed to you and fulfilling your personal identification needs.

Encouraging Summer Fun at Work

Without your employees, where would your company be? Yes, your company is your idea and livelihood. But without your employees, you wouldn’t be able to do what you do. Your team is one of your greatest assets; without them, your company wouldn’t be where it is today.

Keeping employees happy and feeling fulfilled on the job can be hard to manage. And motivation isn’t always easy. But, team happiness spurs productivity. So, ensure you are helping your team in every way possible to feel grateful for their employment. Making summer fun is one way to aid this.

Making Summer Fun for Employees | Influencing Identity by Coller Industries Incorporated

Why is making work fun important?
Fun in the workplace can have a positive impact on employees and their productivity. As a manager, you can create a professional environment that your staff members appreciate. As an employee, you can enjoy working at your organization, and you may feel that your supervisors prioritize your mental health. Making work fun has benefits such as:
Boosting Morale: Employees that have fun in the workplace may be in happier moods, which makes the organizational setting more pleasant.
Avoiding Workplace Burnout: With fun activities, employees can relax from their work responsibilities and prevent overexertion.
Increasing Creativity: Employees can practice their hobbies and expand their interests during workplace fun, which may inspire them to apply creativity to their occupational tasks.
Fostering Closer Relationships with Colleagues: Fun work functions can enable employees to get to know one another personally, which can also improve office morale.
Promoting Collaboration: Employees who enjoy fun activities together may also work well together professionally.

Company Retreats

Your team works hard, so use your company retreat as your chance to kick back and relax. A corporate retreat is a chance for employers to affirm the company’s values and speak more candidly about long-term goals. Take your time now to plan all of the activities. This way, you ensure that every guest has an incredible experience from start to finish.

So, what are corporate retreats? Corporate retreats are company events away from the office that focus on specific goals. Retreats are often weekend trips; however, they may also be single-day events. Plan your retreat to provide a break from work routines and a scheduled time to focus on specific objectives. An effective corporate retreat can lead to a boost in production in the future.

Increased morale
Corporate retreats are opportunities for staff members to pause their normal work routines and have fun together. This can help improve morale within your company. Raising morale is often a goal within companies, as employees typically can produce stronger results when they’re feeling happy and satisfied at work. By scheduling corporate retreats throughout the year to keep morale high, you have the potential to raise production throughout the year as well.

Advancing Together with Identification

Summer fun at a corporate retreat is an excellent way for staff members and management to relax. And your aim should be to facilitate bonding and business planning in a relaxed environment. To do this, ensure that your team, one, feels comfortable around each other, and two, knows one another. Enter name tags and identification!

ADHESIVE NAME BADGES

Don’t forget the name tags! From games to identification for the day, these Adhesive Name Badges will cover all your needs. Name badges are essential to your event’s success as they provide everyone with identification. Whether you are hosting a celebration for a small group of employees or a larger event for colleagues and clients, Adhesive Name Badges are the perfect tool to ensure everyone knows who is in attendance.

SMALL AWARD PLAQUES

Small custom award plaque to be given in recognition of helping at a summer fun event.

Motivating employees to stay on track while at work can often be problematic. So, use these custom plaques to go beyond highlighting someone’s achievement and help them see just how useful they are to your company. And they are perfect for all your summer fun activities.

When employees need a little motivation, a little bit of recognition goes a long way. Congratulate them on a job well done with a unique and meaningful plaque. Giving them that recognition while throwing a fun get-together is also a great way to make them feel appreciated.

RIBBON ROLLS

Custom black ribbon roll with gold imprinted text and graphic to encourage team work and summer fun.

Personalized ribbons are essential at every event. You’ve used them for decorations, and they are always great when branded for networking. This time, use them to encourage teamwork and have some summer fun at your event. Fashion them into awareness ribbons to celebrate a cause or simply to identify different teams. Choose colors and text that match your needs.

“Retreats have often been perceived as junkets that just let people blow off steam and have fun,” says Edward Sullivan, CEO of the executive coaching company Velocity Group. “But in the age of hybrid work, retreats have gone from ‘nice to have’ to ‘must have.’ They’re critical to the culture-building at a company because it’s the time when we come together and create that connective issue as a team.”

Learn even more about summer fun on our other blogs!

Customizing Spring and Summer Weddings

Roses and lace are traditional for bright spring and summer weddings, but the fun doesn’t end there. Personalized products are the perfect finishing touch for your happy day, and you can customize everything to go with your colors and theme.

So, you have a venue and your guest list and have started thinking about everything else you need for your special day. But, have you started thinking about decorations? We’re here to help when it comes to the personalized details for your wedding. Start with custom engraved signs with your marriage date. Then throw in some name tags to identify your wedding party. Finally, finish with other special touches using name plates and other customized items for your wedding day. And, don’t forget that personalized ribbons are just as important for your spring and summer weddings!

Engraved Name Plates for Best Wishes

Ribbon pink plastic name plate with white engraving to show wedding guests where to put gift cards and other presents.

Name plates are perfect for springtime weddings and simply need to be personalized to match the event. Create custom text informing guests where to stash their gifts for the couple. And, with all sorts of material colors, they are here to help your decorating as they can match everything you already have. Choose from an abundance of colors that will fit perfectly with any wedding. Then, add graphics and details, or add names for seating your wedding party.

Get your creativity flowing with these custom name plates, from food designations to decorating for a beautiful evening. Add a name plate to your buffet tables to designate different dishes. Or customize a fancy table number or seating arrangements. You can also display the bride and groom’s names at the reception hall entrance. Decorate with different name plates around the reception area of favorite quotes or sayings. Use your imagination and create something unique for the couple that will help the wedding be memorable.

PRO TIP: Custom plaques are unique to every spring and summer wedding when used at the guest book table and customized with wedding details.

Wedding Party Name Tags for Spring and Summer Weddings

Euro gold plastic name tags with black engraving showing mother and father of the bride names and titles for spring and summer weddings.

Place settings are more fun with custom name tags for each guest. So, help your guests find their seats at your spring wedding using name tags as place settings. From custom shapes to matching colors, let us help you with a seating chart that will amaze every guest. Once your guests find their seats, they can wear their name tags so that everyone can mingle with ease.

Everyone will be excited about this unique idea, from the mother of the bride to the flower girl. And, no one will feel left out or awkward because they don’t know who everyone is! Match the material and color to your wedding theme, and even get creative with titles.

Custom Engraved Signs for Everything Else

Plastic custom sign in claret with white engraving and a ring bearer for a spring and summer wedding decoration idea.

Stray from tradition and use a personalized sign to announce the coming of the bride. Match the plastic material colors to your wedding theme, and create a message that will inspire your guests and captivate your wedding party. Have the ring bearer or flower girl carry this cute little sign with them so the groom can see this special message.

Custom signs are also a great way to designate guest books, names and dates, directions and so much more! Express your creativity with your text and graphics on these fantastic wedding signs. Share the love and feature the bride and groom’s names with their special date. Or, add a favorite quote or saying (or a unique hashtag) for a little extra wedding flair that adds to the day’s theme.

Planning a wedding takes time and a lot of patience.

With a wedding venue tucked into place and seating charts ready to go, all you’re missing for your fantastic fall wedding is customized products. So now is the time to work on all of your decorations and more minor event details. From ribbon rolls to custom signs, we have everything you need to make your fall wedding the dream you want.

But, no matter how simple or lavish your wedding is, personalized products guarantee to make any wedding unforgettable. Whatever you choose to use, from name tags to signs, make the most of them with personalization meant just for your special day.

P.S. Name tags and signs are as traditional as they come, but don’t forget those wedding ribbons! So, make this the wedding all of your guests remember by using unique wedding ribbon ideas.

Need wedding ideas for a different season? Start here: Autumn Wedding Fever!

Brand vs. Logo (and why magnets are cool)

Brand = a type of product manufactured by a particular company under a particular name.

A company’s brand is what they are, what they want to be, and what they aim to become. It can be a promise of quality, trust or service. A brand is what makes a company or organization truly unique.

Logo = a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

Your logo represents you, your company, your brand and your overall commitment to your clients and customers. And creating consistency by adding your logo to everything you personalize (from name tags to corporate gifts) lets people know you’re proud of what you stand for.

Adding a logo to any name tag is an excellent way to maximize branding for your company. Choose from either metal or plastic and customize it to match your work environment and brand. Logos are engraved or printed depending on the style and material you choose. P.S. Don’t forget the magnets!

For many professions, appearance is a crucial factor in this quality. Maintaining your commitment to quality is easy with a uniform and the proper name tag. So whether you choose a daily business attire like a suit and tie or a matching polo shirt for each of your employees, don’t forget that name tag.

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of your business’s services and products are consistent. Employees and customers know when that consistency is not present. Choose name tags that reflect your brand’s commitment to quality. Once accomplishing this, showing that you commit to quality is easy.

5 Design Principles for Logo Usage

Logo Size – A logo’s final size makes a difference. The more detail a logo has, the more difficult it becomes to see at smaller sizes, so a logo that looks great on a name plate may not work as well on a name tag.

Color – Carefully think about the color of your logo and the color of the name tag. If your logo has bright colors, it will not make as much of a statement on an engraved two-color tag, but it will look stunning as a UV color printed on plastic or metal or even as a full color plastic tag.

Contrast – No matter where you have your logo, you want to make sure it is highly visible. So, consider the contrast between colors as you choose materials and printing/engraving style. For example, as shown below, pastels on silver can wash out, and on the name plate and tag above, the blues in the logo blend with the chosen material.

Logo Orientation – The shape and orientation of your logo make a difference in where to place it on your product. The horizontal logo on this example works well when placed at the top of the name tag. However, when placed on the right side, it shrinks to a size that isn’t visible. A good rule is that a horizontal logo is best on the top or bottom of your tag design, while a vertical logo is best on the right or left.

Product – Artwork requirements for logos vary by product. For example, a single color vector file is required for some products, while a high-quality bitmap or multicolor vector file is required for full color products. Individual order pages will let you know which requirements are required for each product.

Which Name Tag Fastener is Right for You?

You’ve chosen which name tag you want, designed your logo to advertise your brand and made a list of the names you need printed on them. There’s still one crucial part of the name tag equation left: choosing a fastener. It isn’t a decision to take lightly, as different occasions and environments call for specific fasteners. Work attire, uniforms and environment need to be taken into consideration. The fastener you choose will directly impact the appearance and wearability of the name tag, so choose carefully!

Fasteners

Even the fastener on a name tag helps reflect your company’s standards. Each fastener choice we carry only aids in the presentation of your chosen name tags by keeping them fixed firmly to uniforms and other employee attire. Our Deluxe Magnetic Fasteners hold through thick material and multiple layers of clothing, making them our most popular choice. Everything we offer not only is permanently attached to each name tag, but it will help your high-quality image stand out from your competition.

Why are magnets trendy?

Our most popular fastener choice is the deluxe magnetic fastener.

This fastener consists of two parts: a metal plate with indentations, which holds the magnet in place and adheres to the back of most name tags, and a plastic bar that has two strong magnets, which holds in place through multiple layers of clothing.

There are many types of fasteners to go with your name tag. These include deluxe magnets, pins, swivel bulldog clips, pocket clips and more. Deluxe magnets have become more popular for name tags because they do not puncture clothing with pins. Name tags can also be worn around the neck using a lanyard or neck wallet.

Providing high-quality name tags at networking events is a minor detail that makes a big difference. They are worth the extra money. When we host networking events for hospitality industry professionals, we invest in high-quality name tags that stick to clothing using a magnet instead of those with a pin. We’ve learned that people don’t always want to put a pin through their clothes and that using high-quality magnetic name tags elevates the perceived quality of the event.

The final thing to cover is the fastener choice. Most name tags come with multiple options, but be careful with these. Don’t order a lanyard to go with an adhesive name badge! It just wouldn’t work. Be smart about the choice. While magnetic fasteners are popular, pins or clips might be more appropriate for your situation. Always think of how and where you are wearing the name tag before making the final selection on a fastener.

Brand Refresh (Tips and Tricks)

One of the easiest ways to feel better about yourself is a new haircut. Or buying a new outfit, shoes included. You start to feel differently about things by giving yourself a new look. You may recognize that this quick makeover has increased your positive outlook on life. And now that you have that mindset, you can accomplish extraordinary things.

Your business is no different. Sometimes marketing ideas fade, and sales dry out. Maybe it is as simple as your company logo being out of date. Enter the brand refresh. From redesigning a logo to giving your leadership a new structure, a refresh will often help get a business out of a rut. In order to have a successful brand refresh, your business must rethink its approach to product, story, culture and customer.

A successful brand revival does not happen in a single moment. There are no shortcuts. There is only a continuum of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to cultural relevance, consumer love, and business success.

Refreshing Your Business with New Identification

Adding a logo onto any name tag or name plate is an excellent way to maximize branding for your company. And, finding the perfect identification just got easier! Choose from either metal or plastic and customize it to match your work environment and brand. Logos can be engraved or printed depending on the style you choose.

A refresh can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring fresh recognition. A brand refresh maintains a visual connection to how the brand identity was seen before. But the “new suit” makeover is up-to-date, vibrant and designed for today’s audiences.

Brand Refresh with Name Tags

Show your professionalism and start fresh with a new name tag that suits you and your business.

We know that wearing name tags helps build a corporate identity. These professional tools also help customers interact better with their employees. Imagine what would happen if not only your employees wore name tags, but so did your customers! There would never be any question about who people were or what they needed.

Professional tools, such as name tags are essential in marketing and communication. They provide not only personal identity but corporate branding as well. Employees who wear name tags offer a sense of customer service and responsibility for that business. Name tags are often the hardest working element to a person’s uniform in meetings, conventions or any event.

Brand Refresh with Name Plates

Spruce up your office with new name plates for all of your employees!

While a name plate is common to see in a workplace, they are often needed for various reasons. Name plates serve multiple functions in different places, from employee identification to the labeling of doors and stairways. For example, a name plate typically displays someone’s name and title when found in an office building. And these plates either sit on a desk or hang on a wall just outside an office.

Adding a logo to a nameplate is an inexpensive way to maximize branding for both employee and company benefits. And they are such a great way to create consistent branding throughout any office or building.

Is your business due for a brand refresh?

Time and your customers are constantly moving and if you don’t move with them, you fall behind. Branding and design from just a few years ago is already starting to look outdated. Go further back still and it can look almost laughably crude. If your company fails to adjust and refresh, it can undermine customer trust and marketplace credibility. People expect businesses and brands to keep pace with changing times, so refreshing your brand makes you look sharp, in charge of your image and hence more professional. In short, it ensures that customers take you seriously.
It’s important that your customers feel like your brand reflects them, and if your brand feels like it’s behind the times, that bond can weaken. Just as your customers grow and improve, so should your business and a brand refresh means that your messaging will reflect this. Branding that helps retain existing customers and attract new ones will ultimately benefit the company financially.

Although change for change’s sake is seldom a good reason for a brand refresh, it could be just what your business needs. Just make sure that the underlying reasons justify the refresh. Keep in mind your reasoning and strategies while working toward your new brand identity.