Conducting marketing and advertising campaigns can be an expensive yet effective way to enhance brand awareness for your company, business or organization. However, for smaller businesses, creating brand awareness is essential to increase sales and influence. And with small businesses come smaller marketing budgets, so how can you inexpensively promote your brand?
Personal identification helps your brand
Name tags: If you work in an environment where employees interact directly with clients or customers, name tags are a crucial tool for creating brand awareness. They allow you to display your logo in as many places as possible so your customers will see it everywhere.
Name tags also set a standard for professionalism, and they can reveal a great deal about the personality of your company. When designing your name tags, consider what message you want them to convey about your company. Do you want to be recognized as clean and professional? Or fun and hip?
Lanyards: They are inexpensive and highly customizable. If your work environment requires security or photo ID badges, provide branded lanyards to your employees. This allows them to wear your logo while keeping their badges readily accessible. If your employees leave work, they will likely still be wearing their lanyards so that people will be continually exposed to the brand.
They are also a great promotional tool. You can give lanyards to customers or clients, or hand them out to family and friends. As far as usability goes, lanyards are convenient for holding keys, USB drives, whistles, cameras or small MP3 players. The more people who use your lanyards, the better chance you have of your brand reaching a wider audience.
Brand awareness in your office or store
Custom Signs: Presentation can make or break a brand, so having a carefully designed, quality sign to represent your brand can be significant. Like name tags, your company’s sign tells customers and clients about your values and personality.
If you run a quirky cupcake shop, try adding some flare to your signs with a playful font and a colorful image. If you are a prestigious marketing firm, try a bold font with clean and sharp features. Design with your logo and brand in mind.
Name Plates: If your company, business or organization deals directly with clients or customers, then having name plates for all employees is essential. Have each name plate include a logo, the employee’s name and their position within the company.
For one, your company will demonstrate its investment in employees, which will inspire respect from your clients. When you invest in your employees, you will likely invest in your customers and clients. Name plates also enhance your company’s professionalism.
The little details count, and your customers and clients will notice and spread the word about you.
