Many customers struggle with their company’s branding when it comes to making their name tags. Frequently, a logo that was designed for use on the internet or printed media doesn’t come off as well when you try to fit it into your name tag. Assuming you’ve already decided that you do want your company logo to appear on your name tags, here are a few things to consider:
What process will you be using to create the tags? A Full Color Printed tag can hold more colors and detail than a Hot Stamped tag. Laser Engraving will limit you even further.
Keep the size of the tag in mind. In most cases, the logo will be much smaller than you are used to seeing it, and small details won’t be as visible any more.
Remember that you may have to be flexible on the colors associated with your logo. If you know you want a yellow name tag, and your logo is also yellow, you may need to change it to black so it shows up. If you are Hot Stamping, the colors that can be used are very limited, and you may have to compromise with a basic shade of your colors.
Keep in mind that the main purpose of a name tag is to convey the name of the person wearing it. Don’t make the names harder to read in favor of a bigger, fancier logo.
There are additional ways you can help your logo look its best on name tags:
For logos that incorporate an image as well as text, consider just using one or the other. When the logo is placed to fill the area allowable on the tag, the less there is in the logo, the larger it can be!
Try to limit the amount of detail in your logo. Not only will it not be visible at a smaller size, but many processes will have a hard time duplicating it. You only need enough detail to make the logo recognizable.
Even if your logo is mostly used for the internet or printed media, you should plan ahead and have a 1-color version created. Laser Engraving and 1-color Hot Stamping will need an image that is black and white only, with no shades of gray. Most logos can be converted into a1-color image, but some will require a lot of extra effort in order to maintain the visibility of all of the logo elements.
Logos that are short and wide, such as the company name spelled out infancy lettering, generally look best at the top or bottom center of the tag. Logos that are square or taller than they are wide will occasionally look good on the left or right side of the tag.
Consider a custom shaped tag! Your name tag could be cut into a shape the follows your logo, with an extra area created to hold the names and titles. This is only available for Laser Engraved or Hot Stamped logos,but can REALLY make a name tag stand out!
Get yours today!